Mediaboss Marketing

Events and seminars

- NEWtrepreneur Bookkeeping? 10 Mistakes To Avoid from 12 to 1 p.m. Monday, Aug. 7, at INCubator, 100 Cherokee Blvd. Topics include: how to classify workers, receipt requirements, meal expenses and more. Speaker: Lynn Talbott, MBA, president of HRBiz and Advanced Certified QuickBooks ProAdvisor. To register for this free event, visit clients.tsbdc.org/workshop.aspx?ekey=30360189.

- Hixson Community Coffee from 8 to 9 a.m. Tuesday, Aug. 8, at Office of Donald Kane, State Farm, 5506 Hwy. 153. This event is free.

- Etsy SEO Workshop from 10:30 a.m. to noon Tuesday, Aug. 8, at BrightBridge, 535 Chestnut St., Suite 161. Learn to optimize your Etsy SEO (Search Engine Optimization) with tools such as Marmalead and creative keyword research. Computers and familiarity with Etsy aren't required, but are encouraged. To reserve a free seat visit brightbridgewbc.org/event/etsy/.

- Create a Facebook Business Page from 11 a.m. to noon Wednesday, Aug. 9, at Brightbridge, 535 Chestnut St., Suite 161. Training will cover the basics of creating a Facebook business page. Required: laptop computer and personal Facebook page (if you need a laptop let us know at least three days in advance). To reserve a free seat visit brightbridgewbc.org/event/createFB8-9/.

- China Business Experts Roundtable from 11:30 am. to 1 p.m. Wednesday, Aug. 9, at INCubator, 100 Cherokee Blvd. China business experts from Tennessee, Georgia and China will be on hand to answer questions and share their experiences in a casual environment. Register at tnchinanetwork.org/event/china-business-experts-roundtable/. Cost is $25-$35.

- midTown Council meeting from 11:45 a.m. to 1 p.m. Wednesday, Aug. 9, at Family Justice Center, 5705 Uptain Road. $10.

- Facebook Marketing Strategies ($25)- Intermediate from 3:30 to 5 p.m. Wednesday, Aug. 9, at INCubator, 100 Cherokee Blvd. Discover Facebook best practices including content strategy tips, increasing website traffic, understanding analytics, and an overview of Facebook's Business Manager, Ad Manager and Power Editor tools. To register, visit clients.tsbdc.org/workshop.aspx?ekey=30360229. $25.

- Small Business Orientation Complimentary Morning Course from 11:30 a.m. to 1 p.m. Thursday, Aug. 10, at INCubator, 100 Cherokee Blvd. This seminar will address key topics of interest for individuals considering starting a business. Topics include: business entity options and tax registration, the importance of business planning, financing options, and the extensive network of resources through the TSBDC. Participants receive a Start Up packet containing vital phone numbers and addresses for getting established within State and Federal regulations. To register for this free event, visit clients.tsbdc.org/workshop.aspx?ekey=30360137.

- Southside Council meeting from 12 to 1 p.m. Thursday, Aug. 10, at green|spaces, 63 E. Main St. Mounir Minkara will discuss the East Lake Park makeover. $10.

- Small Business Orientation- Complimentary Evening Course from 5:30 to 7 p.m. Thursday, Aug. 10, at INCubator, 100 Cherokee Blvd. This seminar will address key topics of interest for individuals considering starting a business. Participants receive a Start Up packet containing vital phone numbers and addresses for getting established within state and federal regulations. To register for this free event, visit clients.tsbdc.org/workshop.aspx?ekey=30360166.

- BYOB: Build Your Own Business Plan from 5:30 to 8:30 p.m. Thursday, Aug. 10, at Brightbridge, 535 Chestnut St., Suite 161. Learn the components of a business plan, then use this knowledge to draft a unique business plan outline. To reserve a free seat visit brightbridgewbc.org/event/byob-8-10/.

- East Brainerd Council Coffee from 8:30 to 9:30 a.m. Friday, Aug. 11, at Bright Star Care, 6016B Shallowford Road, #1300. This event is free.

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Business Calendar: Events and seminars in the Chattanooga area - Chattanooga Times Free Press

BANGKOK, 3 August 2017: Association of Thai Travel Agents will organise 12 training programmes for the remaining months of this year as a part of its policy to build skills for member travel agencies.

ATTAs recently elected committee is now moving ahead on its promised policy to improve HR capital through digital marketing training courses.

The association says it will organise 12 training programmes August through to December; four events per months all open to members.

In August, four training programmes have been organised under the ATTA Thailand Tourism 4.0 Course Training Series.

They include: Digital Photography (Intensive) on 9 August; Photoshop for Marketing (Intensive) on 16 August; Illustrator for Marketing (Intensive) on 23 August; and Info Graphic Design (Intensive) on 30 August.

Each course is open to just 30 people. The first course has eight vacancies, while the rest of the months courses are fully booked. The rule is one person from one company can attend each course. The fee is THB535 per course (inclusive of VAT, snack break in the morning and afternoon, tea and coffee).

Training programmes will be held at the associations head office, ATTA meeting room, 10th floor, Wall Street Tower, Suriwongse Road, Bangkok.

Details on remaining eight training courses in September and December will be announced later.

The programmes will cover Magazine Design with Adobe Indesign (Intensive); Advertising Design & Creative Thinking (Intensive); Lightroom for Photography (Intensive); Creating website by WordPress (Intensive); Basic SEO (Intensive); Movie Editing with Adobe Premiere CC (Intensive); Movie Special Effect with Adobe After Effect (Intensive); and Microsoft Office (Intensive).

For more information visit http://www.atta.or.th.

(Source: ATTA)

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ATTA rolls out training modules - TTR Weekly

Auto Remarketing

4 Questions with Amy Peck of Dominion Dealer Solutions Auto Remarketing AR: Outside of Dominion's digital environment offerings, what aspects of in-person training are most beneficial to dealership staff? ... In the automotive industry, a lot of time is spent talking about managing local SEO (website, headers, tags ... and more »

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4 Questions with Amy Peck of Dominion Dealer Solutions - Auto Remarketing

Gary Illyes from Google responded to a tweet last week on Twitter mocking "SEO experts" who place massive amounts of text on their footer. He said those are the same SEO experts who complaint they were hit by some sort of update.

Here is Gary's Tweet:

The example given by Avinash Murthy was this screen shot:

It doesn't look "massive" to me but it does seem unnecessary and that no one will really read it.

This lead to a longer rant by Gary Illyes but in short, he is saying this was done not for users but for search engines. Things like that don't work and aren't for the best of your web site. Here he gets into it more:

Why add content below your footer if no one will read it?

Forum discussion at Twitter.

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Google Mocks SEO Experts Who Place Mass Content On Footer - Search Engine Roundtable

We're excited to update this list of books on online advertising.

San Jose, California (PRWEB) August 02, 2017

The JM Internet Group, a leader in online internet marketing training in SEO, AdWords, and Social Media Marketing, is excited to announce its updated list of the best books on Google AdWords for 2017. The list of best books that explain the Google advertising platform is updated twice a year in advance of the update to the AdWords Workbook, authored by Jason McDonald.

Google is the dominant online advertising platform, and so many people turn to books on AdWords to learn the tips, techniques, and secrets of success, explained Jason McDonald, director of the JM Internet Group. Our list of AdWords books is very popular and is a complement to our other popular book lists on best SEO books and best social media marketing books.

To view the current list of the best AdWords books, visit https://www.jm-seo.org/2017/06/adwords-books/. It should be noted that at the bottom of the list, there are the instructions on how to submit a book for consideration. As an alternative, interested parties can use the website feedback form to submit a book. It should be noted that to be included a book must, of course, be on the topic of Google AdWords or at least pay-per-click advertising (in general), be published in 2016 or later, and be available in hard copy format. Kindle or eBooks are not eligible unless there is also a companion print edition. Books of low quality or meant solely to sell consulting services are ineligible.

Books on Google AdWords, Pay-per-click Advertising, and Online Advertising in General

Google AdWords is the dominant online advertising platform, in use by far more advertisers than the #2 platform which is that of competitor Facebook. AdWords has two networks the Google Search Network and the Google Display Network. While Google has official help files and some level of official training, the training is not easy to understand nor objective since the training company (Google) is also the vendor selling the service. For this reason, many small business owners and marketers are hungry for independent, objective voices on how to use pay-per-click advertising on the worlds largest search engine and worlds largest content network. By curating this list of the best books on online advertising, the JM Internet Group is helping the community to identify interesting books that can be added and read by marketers and small business owners, alike. It is worth noting that the JM Internet Group also curates a list of the best seo books at https://www.jm-seo.org/2015/05/best-seo-books/.

About JM Internet Group

The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each students computer.

Contact: JM Internet Group, Media Relations Web. https://www.jm-seo.org/ Email. jm(dot)internetgroup(at)gmail(dot)com

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Updated List of Best Google AdWords Books for 2017 Announced by JM Internet Group - PR Web (press release)