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ELLEN F. OCONNELL / STAFF PHOTOGRAPHER Trooper 1st Class David Peters of Hazleton-based Troop N talks with Debra Seo of Hazleton during the Coffee with a Cop community outreach program Wednesday at Toms Kitchen in Conyngham.

Pennsylvania State Police Trooper Anthony Petroski distributes pamphlets while answering questions for the few folks that shared Coffee with a Cop on Wednesday.

A group of Pennsylvania State Police troopers clutched small white coffee cups at a Conyngham restaurant Wednesday morning. They were dressed in full uniform with their duty belt holding their service weapons at the ready.

But they werent performing an investigation or responding to a call for help. Instead, they were meeting with the general public at Toms Kitchen, Route 93, as part of a community outreach project called Coffee with a Cop.

Trooper Anthony Petroski, of the Community Services Unit, said the event has been held elsewhere but this was the first time the Hazleton barracks hosted it.

The local barracks even sprung for the coffee.

It was an opportunity for the community to learn more about troopers and ask questions in an informal setting. Petroski said he hoped attendees would see that troopers really do care. It was also a chance to speak to them outside of the oftentimes unpleasant circumstances where people typically encounter police such as criminal investigations and crashes.

People see us and they automatically think somethings wrong, Trooper David Peters, also of the Community Services Unit, said.

Unsure how many guests would come and how the event would be received, the barracks planned for a second Coffee with a Cop event and announced other upcoming community events such as a gun lock giveaway.

About six people attended and asked about everything from driving laws to gun laws and crime trends while a seventh person, who had been eating breakfast at the restaurant, peeked into the back room where the event was held just to thank the troopers for keeping the community safe.

Troopers took the opportunity to speak about concerns they had and misconceptions.

They wont tolerate anyone breaking the law, even if it means one of their own is getting arrested. Trooper Lt. Devon Brutosky once served with the Pennsylvania State Police Internal Affairs and had the displeasure of arresting a fellow officer. He said that officer was treated like anyone else accused of doing wrong. Troopers, Brutosky said, have a long tradition and honor to uphold and they wouldnt risk that reputation by covering up to protect one of their own.

We dont want those people working for us, Brutosky said.

A woman in the crowd, who said her son has autism, wondered if troopers received training on how to approach people with autism. Petroski said that as a matter of fact troopers do.

Linda Machesko of Conyngham was curious to see what the troopers would say about gun laws. She wished more people would have attended but she did meet a new friend, Margie Scheers of Drums, who volunteers with PSP Strong, a group created by wives of state troopers to support the state police after the 2014 ambush at the Blooming Grove barracks which killed Cpl. Bryon Dickson II and wounded of Trooper Alex Douglass.

Scheers thought the event was a wonderful opportunity to meet troopers and confront the hatred some harbor against all police. She for one was grateful for the troopers service for protecting the public from the evils of the world.

Five troopers were in attendance; some spoke about their passion for the job.

Trooper Timothy Gronski, five years on the job, was a marketing professional for Bank of America and served in the Army before he became a trooper. He eventually landed in the Forensic Services Unit, where hes stationed now with Troop N.

He said like many troopers he puts the victim first when addressing a difficult crime scene and that directs him to try harder to find the truth. The victim, he said, can no longer talk when hes called to a scene, so he helps give that person a voice.

Each trooper, Gronski said, has their own specialty which benefits the community.

Trooper Martin Bibla feels hes most useful on patrol and finds great reward in assisting crash victims by being the first person on scene to comfort or offer assistance to the victims on what may be their worst day ever.

Contact the writer: achristman@standard

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Digital marketing is constantly in flux, which is due in part to the regular algorithm changes that are made by Google. Additionally, just as trendy color schemes change annually, its vital for companies to stay updated with the latest and greatest ways to leverage their digital marketing for optimal results.

Fortunately, this is made much easier by utilizing project management tools. Lets take a closer look at these tools, along with the latest digital marketing changes every business owner needs to know about!

In a nutshell, project management tools provide an easy, all-in-one solution for ensuring that your team stays on task until each project is completed. A prime example is Project Nucleus, which is an SEO project management platform. This tool is the first of its kind to offer truly robust pre-loaded SEO templates, along with video training for your employees.

Specialized project management tools are available for almost any industry and task you can imagine. SEO project management is one of the most critical aspects of digital marketing, which makes this particular option a must-have for many businesses.

The previously mentioned Project Nucleus joins a very small list of project management platforms that have been customized specifically for digital marketers. Other examples include Brightpod and ViduPM, but these tools need some catching up to do.

No matter which option you choose, though, your digital marketing department will benefit from enhanced team management features that help bring everyone together, even when theyre not all physically in the same place. As with all other forms of project management software, these platforms enable you to add each team member, put in their individual and team assignments, track the progress of everyones work and communicate with each other inside the platform.

Digital marketing must evolve with consumers in order to have a positive impact. Currently, were living in an age where consumers expect to have their needs met almost instantly. At the same time, theyre becoming increasingly frustrated by obtrusive digital advertisements such as pop-up ads and sponsored posts.

Consumers will be even more tethered to their smartphone by the end of the year than they were at the beginning, so its wise to strongly consider making an app as part of your digital marketing. Soon, consumers will even be able to leave physical stores without having to enter a checkout lane to make a payment, and this type of immediate, no fuss experience is what theyre looking for from all companies. An app can help you stay on the cutting edge of this technology.

From an SEO standpoint, well-written content still rules. Google keeps rewarding sites that take this approach, and blogging alone can significantly boost your inbound marketing profile. Always remember: inbound marketing is the least expensive form of digital marketing, yet it can provide the biggest rewards if its done properly!

Younger consumers tend to prefer videos or fun content thats provided in a listicle format. This is why sites such as YouTube, Buzzfeed and Ranker are consistently ranked among the top 50 most visited websites. Keep this in mind if youre targeting millennial customers. You can have the best of both worlds by creating videos and images that are based on well-written, listicle style articles.

Experts have studied the impact of digital marketing on consumer behavior, and its clear that businesses need to fully take advantage of any tools that will help them expand their digital presence. In fact, consumers have become less patient and less likely to remain loyal to one brand, but theyre more likely to connect with their favorite brands via social media.

This may seem like a conundrum. However, properly managing your social media profiles and other digital marketing sources, including blog posts and video advertisements, can help you attract a larger group of qualified customers. You can even use digital marketing to help buck the trend of consumers feeling less loyal to companies and more interested in merely getting the best deal.

The optimal way to leverage your digital marketing opportunities is by building a truly cohesive online marketing plan. Instead of letting a crucial piece fall by the wayside, you can increase your chances of success by utilizing the appropriate project management software to make sure everything is taken care of in a timely manner. When it comes to your SEO and overall digital marketing needs, platforms such as Project Nucleus can be a complete game-changer.

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Organizations are demanding ever higher performance from their digital marketing teams. People are trying to comply, but the usual method putting in longer hours has backfired.

Employees are becoming exhausted, disengaged, and sick. And theyre defecting to healthier job environments.

The obvious difficulty here is that time is not an infinite commodity. You can only work so many longer hours, before you run out of hours altogether.

Meet Andrew. Andrew is 46 years old and works as an SEO and digital marketing consultant. Up until recently, Andrew was working 14 to 16 hours a day. Tired and exhausted he was able to fully engage with his own family in the evenings and found it difficult to sleep before midnight.

His meals throughout the day were fast food, often eaten in the car or at his desk. His emotional stability, creativity, and temperament had begun to suffer.

Andrews experience is not uncommon among those who work in the digital marketing industry.

Emails, notifications, phone calls, client demands and staff training demand our attention and exhaust the limited time we have each day.

Using the figures on stress related experiencesa precursor to burnoutfrom Statista, we can see that the top four reasons are all related to work. Whether its the money, we are earning from our work, our own perfectionist expectations or anxiety in trying to balance work and family life.

Andrews experience is common among those running or working as freelancers in search or social media marketing. The result is declining creativity and declining levels of interaction compounded by increasing distraction and damaging routines.

To survive long term in search and social media marketing, agencies and freelancers need to shift their focus from time management to resource management. And the number one resource that anyone working in this industry has is themselves (and their staff).

And here is the really interesting thing: Putting in fewer hours and more effort into your emotional and psychological well-being actually results in greater productivity.

In a 2011 Stanford research project, research facilitator, Cheri D. Mah discovered that when male basketball players were able to sleep 10 hours a night, their performance on the court was significantly improved. Among the curious findings: free-throw and three-point shooting each increased on average by almost 10 percent.

One of the ways you can get back into an, early to bed early to rise routine, is by getting up an hour earlier each day. Giving your body time to adjust is going to help restore the natural sleep rhythms that increase clarity and creativity during the day.

Diet plays a part here as well. Those who want to survive over the long haul in online marketing would be encouraged to reduce their food and alcohol intake after 7:30 p.m.

Ultimately, the less you put in your mouth after the sun goes down, the better.

Not only is more sleep shown to make us more productive in the workplace, but more time off work has revealed similar results.

Holidays are similarly beneficial to sleep. In 2006, Ernst & Young did an informal research project among its staff. They wanted to find out what would happen if each staff member was given additional hours of vacation.

What the research showed was that for each additional 10 hours of vacation a staff member took, their end-of-year productivity increased by 8 percent.

Being able to switch off text entails discipline. Be willing to turn off your computer and put down your work and walk away from the office is habit forming.

You want your freelance business or agency to grow and expand. You want it to succeed and be able to engage more staff and create new services down the track. But that isnt going to happen by simply increasing hours worked or even staff numbers.

Everyone feels the pressure to deliver search marketing results whether its the client, provider, or stakeholders.

Were all under pressure to improve organic search positions, boost ROI for big spending clients, and meet search and social media marketing targets. They have deadlines, and they have clients who demand excellent results.

The solution to delivering greater results wont come through longer hours (you want to avoid burnout, not rush toward it!). It will come through developing better schedule habits.

In Andrews case (cited above), he began to make changes by adjusting his physical routine. Waiting 30 minutes earlier each morning, Andrew begins by doing 20 minutes of gentle stretching and exercising.

He then follows this up with some breakfast with the family and took a walk around 3 p.m. for 30 minutes.

The small change was enough to revolutionize his work and family life.

The cost of employees increased number of sick days and the higher number of staff turnover are good reasons to adopt better physical routines in the workplace.

Not only should you consider developing these habits yourself but you should also encourage these habits among your staff and allow your staff to adopt new routines in their own life.

Weve seen Google make innovative changes to its workplace environment with good results. But those changes should go beyond color and leafy green jungle work stations.

Your work environment is a major factor in workplace health and safety, as well as employee longevity. It isnt about being trendy or progressive. Nobody here cares if you have a ping pong table and a hammock next to you standing work desk.

What matters is the view.

Can you see beyond your monitor? What can you see?

There is a reason why those who spend all day in front of a monitor or gaming screen have no vision, no creativity, and no long-term planning ability.

Those who live in small spaces and work in small spaces have a hard time developing long-term vision.

The farther you can look, the farther you can see. If you cant see far from your office, then allow time each day to get away from your desk and go for a walk where you can see. If youre in the city, climb a building and look out over the roof tops.

Beyond the visual space, consider moving every 90 minutes to a different space even if its only for 5 minutes. I know some people who have mid afternoon baths and then go back to work. A lot of clarity comes when you are splashing around in the water.

In Sweden, changes in workplace hours have been shown to increase productivity.

Are you brave enough to try this in your own work routine for a month?

The key result of the Swedish experiment is that productivity will typically increase even though the hours have been reduced. It is only fear of decreased productivity that causes agencies and freelancers to resist making the change, or at least experimenting with it.

Of course, there will be times when additional hours are sometimes needed. But are you willing to take the challenge and refocus and realign your schedule with something that is going to result in long term productivity and long term results?

Time cannot be renewed it can only be wasted or used productively.

Unlike time, however, our physical, psychological, and emotional strength can be reinvigorated and renewed with proper management.

Our physical, emotional, and mental strength can be exercised into routines and habits that prevent the burn out so common in the world of digital marketing and allow us to thrive over the long haul.

Featured ImageCreated by David Trounce using Pixabay CC0 License and Canva.

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How to Avoid Burnout & Survive Long Term in Digital Marketing - Search Engine Journal

Second, you nurture skills that are applicable in the real world. Simplilearn provides access to virtual simulations with their Mimic Pro environment (powered by real-world Google data) so you can step into the shoes of a real digital marketer, run marketing experiments, create virtual campaigns, conceptualize landing pages, and conceptualize other key tasks using virtual memory. Youre also exposed to more than 40 digital marketing tools and learn how use them in on real projects.

Third, the course instructors are all highly-respected thought leaders and practitioners of digital marketing know-how, including:

Fourth, you get a course structure and delivery that is first-class all the way. The blended learning model combines instructor-led training in virtual live streaming classrooms with self-paced video so participants can follow at their own pace (with full one-year anytime access to courses). Instructors all bring 12+ years of work and training experience to the table, along with regular instruction from a dream team of Silicon Valley authors that provide their perspective to real-world scenarios.

Wrap that all up with monthly mentoring sessions, access to a community of digital marketing experts, regular quizzes and exams, downloadable workbooks and apps, and youve got a powerful delivery mechanism. You can complete the course in 4 months by learning for 10 hours a week.

There are no prerequisites for the course, just a passion for learning cutting-edge digital marketing techniques. The cost is $1,499 for the entire five-part course, which includes all courses, videos, exams, and workbooks.

In case you already know what topics you want to learn or which domain you want to specialize in, you can consider Market Motives Digital Marketing Expert Pass. It allows you to access the entire content of Simplilearns Digital Marketing Specialist course on a subscription model.

Highlights:

Courseras Digital Marketing Specialization is a beginners course that explores several aspects of the new digital marketing environment, including digital marketing analytics, search engine optimization, social media marketing, and 3D printing. The content is tailored to provide an understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote, and price products and services.

The learning path is fairly extensive but focuses a good amount of its time on concepts and theory, with a drill-down on analytics and marketing channels. Courses offered include:

The Coursera specialization is part of the University of Illinois Masters of Business Administration degree program. The MBA methodology becomes apparent in many of the theory-based course modules, but as digital marketing is a hands-on discipline, it would have been better if practical application was in-built into each element rather than coming at the end.

The course offers open availability, so virtually any job titles with any experience can enroll in the program, and they offer a certificate to highlight your new skills on LinkedIn. Unfortunately, Coursera does not include on-demand support for premium customers (such as companies who wish to up-skill their entire marketing teams).

Each course takes four weeks with 8-10 hours of work per week, 6-8 per week for the first module.

Highlights:

Udacity offers two options for digital marketing training. The Nanodegree program is a full-immersion, full-feature learning experience suited for someone seeking a digital marketing career after graduation. The program offers you the opportunity to master platform-specific skills, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem.

The learning modules include:

The second option is independent study. If youre a working digital marketer who wants to skill up, add a specialty, or refresh your skills, you can consider the self-study model. This is also a good choice if you want more schedule flexibility, or need to watch your budget.

Udacity also offers real-world projects as part of the program, where you get to run live campaigns on major marketing platforms, and Display Advertising is a unique addition to its learning path to show you how to set up display ads in AdWords. They take a 360-degree approach to digital marketing learning, but most training courses offer a broad-based approach of the digital marketing ecosystem. Live Q&A sessions and forums to engage with industry experts and mentors and you get your own assigned mentor to provide personalized feedback on projects and expert advice on career services.

Pricing for the Nanodegree program is $999, and for the Independent study its $599 (upgrade any time to the Nanodegree program for $499). There are no prerequisites and the course load is 10 hours per week, which you complete in three months.

Highlights

The Digital Marketing Institutes online training program is the lengthiest of the bunch. Its a two-year program that you take part time.

Part 1 of the program (60 weeks to complete) consists of 150 hours of digital marketing content via on-demand e-learning: video lectures, downloadable slide presentations. You also submit two 5,000-word assignments: a digital marketing research paper and digital marketing strategy based on an organization of your choice. The program includes six modules:

Part 2 is a 15,000-word thesis (52 weeks to complete) with support of academic and industry mentors and a series of webinars. While there are merits of doing one deep project like this, it is a lot of time to spend on one project that may or may not be applicable in the future (i.e., youre putting all your eggs in one basket).

The program is designed to help professionals become a certified digital marketing master. The program is created by the Syllabus Advisory Council, comprised of digital leaders from places like Google and Facebook, to validate learning content to ensure it is cutting-edge, relevant, and technically accurate.

Prerequisites are higher than other offerings. You must hold a recognized third level honors degree in business/commerce/marketing and minimum two-year relevant work experience, or a minimum of three years digital marketing experience. You must also provide a copy of your degree transcript for admittance.

The cost for the program is $10,735 and includes all course materials, personalized support from an industry expert tutor, as well as additional resources in the form of Sandbox accounts, webinars, online tutorials, podcasts, and e-books.

Highlights

The Simplilearn SEO Specialist Masters Program puts particular focus on one of the most important fields in digital marketing: SEO and inbound marketing. The digital transformation of the world has led to a huge demand for qualified SEO specialists who can optimize websites and manage content and links to make content more accessible to digital audiences. SEO is the most in-demand digital marketing skill according to Smart Insights and cmo.com, and nearly half of all content jobs now require SEO skills2.

The SEO Specialist Masters program is designed to transform you into an effective, industry-ready SEO professional. Youll master various facets of SEO, including on-page SEO, link building, content marketing, web analytics and extensive project experience with inbound marketing initiatives.

Learning Path:

The cost of the program is $1,199 and provides access to more than 35 live, instructor-led online classes conducted by expert trainers. You also get access to high-quality eLearning content, simulation exams, a community moderated by experts, and monthly mentoring sessions by thought leaders. This course also comes with an iPad Mini to provide ease of access and learning on the go.

Annual average salaries for SEO experts in the U.S. range from $100,000 to $110,000. Graduates of this course will be positioned for highly sought after jobs such as SEO manager, content marketing specialist, and much more.

Highlights

Whether youre already in the marketing field or looking to change careers and develop skills that will give you new focus and motivation, digital marketing has a lot to offer. Be sure to take the time to decide what skills youll need and what courses can meet your needs for the right price. Either way, youll be happy with the number of online training options available these days, and youll be delighted with the career opportunities soon to be on the horizon.

There are plenty of options at your disposal when it comes to Digital Marketing courses and this shortlist of the top 5, will make your job easier. Heres a quick recap:

References

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5 Best Digital Marketing Courses to Take Your Career to the Next ... - Search Engine Journal