Mediaboss Marketing

Search Engine Optimization (SEO) is the procedure adopted which helps to bring forth the name of the website in the result page of the search engines. It is a clever method which aims towards promotion of the website and improving the website ranking in the search results. Off page optimization includes tasks which are performed outside the websites barriers. The search engines have been working for generations now, to provide the searcher with the best results. Things like Blog marketing, Forum, Article submission and social networking account as Off page SEO. Off page optimization generally, helps to build links. There are various SEO Off page optimization tools which help to enhance the websites rankings in the search results. Here are some of the tools which aid in Off page optimization:

1) Link Building:

It is considered to be one of the clever ways to deal with Off page optimization. It is the process of building external links within the boundaries of your websites. Its main motive is to link the website to as many links as possible so that they get a vote in a way to increase the ranking of the website. Moreover, you can visit LinkOkay for easy tracking and monitoring of your link building process.

Here are the ways by which Link building can be improved.

Forum Signature: There are various forums such that commenting on them will redirect you to the website and will leave the link in your signature, increasing its popularity.

Blog Directories: They are featured in yellow such that a click on them will redirect you to the entry page of the website

Comment Link: Much like the forum signature, commenting on a site will redirect you to the website and leave the link in your comments

Shared Content Directories: Certain websites will allow you to have your content published on them and in exchange will enable you to add links to your content.

Article Directories: A backlink to your respective website is provided when you wish to publish an article on a certain website.

2) Blogging:

Blogging is considered to be one of the smartest ways to increase the ranking and hence the popularity of your website. When you write a blog for your website, you actually aid the customers in visiting your website regularly. They would visit the website to stay up to date with the blog, however, this will simply increase the visitor's count of the website thereby improving its ranking in the search results. As you keep on updating your blogs, the search engines will themselves creep into your site to keep their results updated, which is another method by which blogging can improve the ranking of your page. Remember original content has its distinct place in increasing the popularity of the website.

3) Social Networking:

Social networking is basically the boon in the world of Seo Off Page optimization. All you need to do is simply engage your website with your social networking profile or create a separate page for it. It's assured that people will tumble on the page and obtain knowledge about your website. A majority of them will definitely open your website, thereby increasing its popularity. When you monitor your company/brands website page on a social media, you can engage large number of public. With a good strategy, you are good to go.

4) Social Bookmarking:

It is yet another brilliant technique which is used as an optimization tool and attracts a great deal of traffic. All you need to do is promote your blogs not only on your site but on other popular websites which already have a huge traffic. Since these sites are already famous, it is likely for the search engines to update their search content about that particular website much faster. Moreover, these sites are given much preference by the search engines since they update their content quite frequently. However, you need to be well trained to handle this website and should possess complete knowledge of the various tags which can be added along with your blog and the ones which will make them eye-catchy and will hence bring traffic onto your website. Your effectiveness solely decides the amount of traffic you will be attracting.

5) Question and Answers

The question and answers websites help greatly in increasing the popularity of the websites. All you need to do is search for such a site and then look up for the questions related to your brand/ company. Answer them to the best of your knowledge. You have to attach a link to your website to your answer. The better your answer, more people are expected to explore it and then visit the website mentioned. This will definitely bring traffic onto your website.

Follow this link:
SEARCH ENGIEN OPTIMISATION : NEED OF THE TIME - TrainingZone.co.uk (blog)

Searchmetrics partners with Content Marketing Institute in joint webinar revealing how search engine optimization unlocks high-performing content marketing

SAN MATEO, Calif. (July 19, 2017) The marriage of content marketing and search engine optimization (SEO) couples data insights and best practices for creating high-performing content that resonates with both humans and search engines.

Marcus Tober, founder and CTO of Searchmetrics

On July 26th, 2017, Searchmetrics, the leader in search and content optimization, and Content Marketing Institute (CMI), the leading global Content Marketing education and training organization, are hosting a joint webinar in which the worlds foremost content marketing and SEO experts will discuss how to bridge the gap between the two disciplines.

For content marketers, the webinar entitled Why Content Marketers Need to be Their Own SEOs will answer the following questions:

How can SEO data help me measure the real ROI of my content? Why should I design my SEO and Content Marketing strategies to support each other? How can I use SEO insights to create content that rank high in the search engines and meet the needs of my target audiences? What are the tools and best practices that can help me become my own SEO?

The line-up of speakers is: Joe Pulizzi - Content Marketing evangelist, entrepreneur and founder of the CMI and numerous startups, speaker, author, podcaster

Marcus Tober - founder and CTO of Searchmetrics, one of the leading SEO thinkers in the world, online entrepreneur, speaker, blogger and in-demand commentator on search and digital marketing trends

Lucasz Zelezny - Head of Organic Acquisition at UK price comparison website, uSwitch, SEO Evangelist and Social Media Speaker

The speakers will share their views on how and why content marketers must take advantage of data-driven SEO learnings from Google and other search engines to help develop killer content marketing strategies.

Webinar: Why Content Marketers Need to Be Their Own SEOs

Register for this free webinar here https://event.on24.com/wcc/r/1465690/32FA5A8D7F23A6A85E50B7EA93F62FB4?partnerref=SEARCH.

About Searchmetrics We are your pathfinder to content that uniquely matches user intent with the deep learning insights of the Searchmetrics SuiteTM and Searchmetrics Content Experience platforms. Search has evolved into a data-driven field that requires powerful tools to guide companies through discovery, optimization and measurement of engaging storytelling.

Theres only one search and content development platform that owns its data: Searchmetrics, the worlds #1 SEO and content performance platform. We dont rely on data from third parties. Our historical database spans five years and contains over 250 billion pieces of information, such as keyword rankings, search terms, social links and backlinks. It includes global, mobile and local data covering organic and paid search, as well as social media. We have the largest global reach of any search platform, crawling the web every day in more than 130 countries.

Searchmetrics monitors and reveals the full business available to you online. We provide our customers with a competitive advantage and help them to identify new business opportunities by exposing the content consumers are engaging with on industry and competitors sites. Our SEO Visibility Score trusted by reputable media sources such as The New York Times, Bloomberg and The Guardian reliably indicates your online presence.

We provide the insights our customers need to deliver results. Searchmetrics guides SEOs and content marketers with suggestions for creating content that improves relevance and boosts conversions. It shows the connection between social media links and overall engagement. And its analytics make clear which content performs the best and how an organizations content performs against its competitors.

With Marcus Tober, one of the top 10 SEO minds in the world, leading Searchmetrics product development, we have over 100,000 users worldwide, many of whom are respected brands such as T-Mobile, eBay and Siemens. They all depend on Searchmetrics and our 12 years of product innovation to maximize their online performance.

More information: http://www.searchmetrics.com.

Media Contact Uday Radia CloudNine PR Agency uradia@cloudninepr.com +44 (0)7940 584161

Visit link:
Why Content Marketers Need to Be Their Own SEO's - RealWire (press release)

PNY Trainings offers Best SEO Training Course

Are you a frustrated professional looking to pave your way as SEO expert? Or you are a newbie looking to start your career as SEO expert; PNY Trainings is the sure place to weave your dreams. Get enroll today and learn SEO from industry experts with the years of practical experience in SEO industry. PNY Trainings is one of the top rated SEO companies that offer top class authentic SEO training. We welcome the students and IT professionals to join our experts in class room to satisfy their thirst of knowledge. We dont follow the fundamental or rule of thumb approach to design our SEO courses. The SEO is an ever changing industry where there is no predefined lines to follow. The experts at PNY Trainings keep close eye on every SEO update to design our SEO course.

An SEO expert follows the Google rather than the basic rules to achieve its goal. Now a day the search engine is just like a black box where you have to find your way with the care. We never outsource the professionals for the SEO training. We have in-house highly paid industry experts who pay their heed to train our students with their vast SEO knowledge. Whether you are a newbie or an IT professional, you will get something new and exciting at the end of the day. Following are some of the distinguished features that dare us to stand in the front of our competitors with the pride.

Following are three major questions in the students mind when they get enroll with us:

All these three questions become itself answer when they get enrolls in our training sessions. Our expert, skilled and dedicated professional trainers provide a solid foundation to know the exact meaning of SEO, its working norms and how they can be benefited from this excellent skill. The professional at PNY Trainings provide an ideal SEO course. If you are already a working professional, the SEO course designed by our experts will help you to make your SEO strategies more effective and authentic. You will produce better results ever than before that will enhance your worth at your work place. If you are a newbie, you will be excited with the interesting and engaging lectures that will open new horizon of knowledge for you.

Being the SEO Teacher, we never compromised on the quality of our training services. Following are some of the top highlights of the professional knowledge that a student get during his or her enrollment:

The SEO training course in Lahore Pakistan is designed by industry experts with the closest eye on the Google algorithm and search engine policies. The course does not remain same for every year and even every session. The course outline is changed according to search engine. The institutes with just one course outline for every year and session are playing with the professional careers of the IT professionals and the students. We have a special team to just focus on Google and other major search engines policies to rank a website. We follow such latest rules and policies to design our course outline. This course outline is for 2016. The course will be changed and the new things will be added as Google give them importance to rank a website.

We are affordable in the fee but luxurious in the training. We believe in the career building of our students in the SEO industry. We have numbers of positive and appreciating testimonials that shows their satisfaction of knowledge gain. Most of our students are referred from old SEO students. It shows their level of confidence on PNY Trainings. Get enroll today to be the star the future SEO industry.

Link:
SEO Training in Lahore | SEO Course Learning Center Lahore

Editors note: Ask an SEO is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in a future #AskanSEO post!

How should you approach SEO for big enterprises and whats the main factor to concentrate on?

Thats this weeks Ask an SEO question, and it comes to us from Iman H. of California. Well, Iman, heres my take.

SEO for large enterprise comes with its own set of challenges. Because youre working with multiple departments, goals, and directives, it can sometimes seem like it takes an Act of God to get anything done.

Here are five tips on where to focus when developing plans for large companies.

Many companies have long waiting periods for technical assistance.

While its critical that your technical SEO is buttoned-up, it can be challenging getting something even as simple as a robots.txt file into the development schedule.

If this describes you, focus on where you can have the most impact.

Alternatively, you may run on a simple CMS like WordPress or Drupal, where you can make technical changes easily, but have a long or laborious approval process for new content.

If thats your situation, focus on the tech aspects first, and start putting your requests for content changes in so that they can begin making their way through the system.

Along with focusing on where you can have the most impact, keep in mind that you may need to provide proof of concept if your company isnt totally sold on the value of SEO.

Keep meticulous records of what you changed and when, as well as short- and long-term impact.

Reporting is critical. I suggest using the annotation feature in Google Analytics to help you keep track of changes.

It can be far too tempting to just start making changes according to best practices, and then report an increase in organic traffic a few weeks later only to have another department argue that its actually due to some other campaign they did at the same time. Do your best to isolate your achievements.

I like to use something like JIRA or Asana for this.

If you create individual tickets for each task you want to complete, it becomes much easier to prioritize those tasks and decide which should be done now and which should be added to the backlog. This also makes it easier to eventually transfer those tickets to the development or technical department.

The added benefit of using a project management or agile tool is that if you change departments, add a new team member, or get otherwise re-organized, its easier to bring someone new up to speed and not lose lots of time in re-training.

Show successes to others in the company and dont be afraid to talk about how great SEO is doing. See #2 above.

SEO is often looked at in companies as a cost-center along with the rest of marketing, but not investing in it is an opportunity cost, and it can be a significant driver of sales.

By regularly communicating successes and a positive ROI, you can be sure that your job isnt on the chopping block when it comes time to cut back.

Everyone should be thinking about SEO and learning the fundamentals, from the C-level all the way down to the mail room.

Teach your colleagues to think about the right ways to describe products and services (using the language of the customer), and empower your customer service people to let you know when they start getting the same question a lot, as thats a great opportunity for content.

If you encourage everyone to think about SEO, youll have no shortage of content ideas.

So to answer Imans question:

If youre looking for specific tactics, then check back here next week for my next post!

To be continued

Have a question about SEO for Jenny? Fill out this form or use #AskAnSEO on social media.

Featured Image: Paulo Bobita

Continued here:
Large Enterprises Should Focus on These 5 Things for Big SEO Results - Search Engine Journal

Search Engine Optimization (SEO) is the procedure adopted which helps to bring forth the name of the website in the result page of the search engines. It is a clever method which aims towards promotion of the website and improving the website ranking in the search results. Off page optimization includes tasks which are performed outside the websites barriers. The search engines have been working for generations now, to provide the searcher with the best results. Things like Blog marketing, Forum, Article submission and social networking account as Off page SEO. Off page optimization generally, helps to build links. There are various SEO Off page optimization tools which help to enhance the websites rankings in the search results. Here are some of the tools which aid in Off page optimization:

1) Link Building:

It is considered to be one of the clever ways to deal with Off page optimization. It is the process of building external links within the boundaries of your websites. Its main motive is to link the website to as many links as possible so that they get a vote in a way to increase the ranking of the website. Moreover, you can visit LinkOkay for easy tracking and monitoring of your link building process.

Here are the ways by which Link building can be improved.

Forum Signature: There are various forums such that commenting on them will redirect you to the website and will leave the link in your signature, increasing its popularity.

Blog Directories: They are featured in yellow such that a click on them will redirect you to the entry page of the website

Comment Link: Much like the forum signature, commenting on a site will redirect you to the website and leave the link in your comments

Shared Content Directories: Certain websites will allow you to have your content published on them and in exchange will enable you to add links to your content.

Article Directories: A backlink to your respective website is provided when you wish to publish an article on a certain website.

2) Blogging:

Blogging is considered to be one of the smartest ways to increase the ranking and hence the popularity of your website. When you write a blog for your website, you actually aid the customers in visiting your website regularly. They would visit the website to stay up to date with the blog, however, this will simply increase the visitor's count of the website thereby improving its ranking in the search results. As you keep on updating your blogs, the search engines will themselves creep into your site to keep their results updated, which is another method by which blogging can improve the ranking of your page. Remember original content has its distinct place in increasing the popularity of the website.

3) Social Networking:

Social networking is basically the boon in the world of Seo Off Page optimization. All you need to do is simply engage your website with your social networking profile or create a separate page for it. It's assured that people will tumble on the page and obtain knowledge about your website. A majority of them will definitely open your website, thereby increasing its popularity. When you monitor your company/brands website page on a social media, you can engage large number of public. With a good strategy, you are good to go.

4) Social Bookmarking:

It is yet another brilliant technique which is used as an optimization tool and attracts a great deal of traffic. All you need to do is promote your blogs not only on your site but on other popular websites which already have a huge traffic. Since these sites are already famous, it is likely for the search engines to update their search content about that particular website much faster. Moreover, these sites are given much preference by the search engines since they update their content quite frequently. However, you need to be well trained to handle this website and should possess complete knowledge of the various tags which can be added along with your blog and the ones which will make them eye-catchy and will hence bring traffic onto your website. Your effectiveness solely decides the amount of traffic you will be attracting.

5) Question and Answers

The question and answers websites help greatly in increasing the popularity of the websites. All you need to do is search for such a site and then look up for the questions related to your brand/ company. Answer them to the best of your knowledge. You have to attach a link to your website to your answer. The better your answer, more people are expected to explore it and then visit the website mentioned. This will definitely bring traffic onto your website.

More:
Search Engine Optimisation : Need of the Time | TrainingZone - TrainingZone.co.uk (blog)