Mediaboss Marketing

Purpose of the role:

The Digital Producer is responsible for ensuring the visual quality of the SciDev.Net website and for maximising each pages reach by appropriate use of SEO and other appropriate techniques. They ensure production delivery by overseeing digital support tools and provide training for regional and editorial staff. They are responsible for the efficient delivery of technical content, notices and comments and for internal commissioning of graphics and data visualisations. The role will also be expected to provide basic web technical support ensuring digital product service delivery for the website and key core business systems (CRM, production manager and analytics tools), through liaison with key suppliers.

For the foreseeable future, the Digital Producer will also have some responsibility for User Engagement such as managing the Twitter feed and Facebook posts.

Key accountabilities:

Digital production

Responsible for online layout of articles and appropriate image selection

Creation of data visualisation tools such as interactive graphics and maps

Proofreading of articles and editing of headlines where required

Responsible for quality assurance, technical delivery and control around the look and content of all digital products;

Creation, training delivery and support of a digital production enabling environment supporting editorial staff to post content (non-technical) efficiently to the website;

Quality assurance and technical posting all material (articles, notices, containers and promotional content) on to the SciDev.Net website via the content management system (CMS);

Updating and creating new sections and pages of the website and other digital products;

Responsible for set up, integration and efficient production of other outputs e.g. debates;

Ensuring production synergy across all digital delivery channels and products (including social media, search, email alerts and externally hosted online training course and longform/dataviz content).

Coordinating non-editorial (i.e. web, marketing, notices) content production tasks to digital delivery, ensuring subediting and translation as required.

Ensuring future production and digital needs are met relating to digital strategy.

Digital, user and social media engagement

Supports digital strategy, including SEO, keywords and topic metadata;

Supports and integrates social media strategy into web and digital product pages and supporting social media output delivery and user engagement.

Graphic design and creation for user engagement (print and online)

Coordinating comments to the website, supporting editorial community engagement and writing community engagement guidelines.

Creating and sending out weekly alerts, and when applicable, proofreading and sending out marketing email alerts.

Production planning, communication and workflows

Supporting efficient and consistent regional production delivery through monitoring and regular liaison with regional coordinators and editorial stakeholders.

Coordinating regular production meetings (with regional coordinators and user engagement as appropriate).

Produces and maintains online documentation and guides for digital production, and supports staff through training.

Responsible for maintaining production schedules and tracking and communication tools.

People management

Provide production leadership to regional coordinators and editorial stakeholders, including training, regular communications and monitoring of tasks and providing feedback where appropriate.

Manage external suppliers and consultants to ensure smooth delivery of website and core business system (including CRM and Production Manager) services and projects, as well as other consultants engaged in graphic or data visualisation production.

Other

Supports digital effectiveness through data capture and analysis using Google Analytics, CMS and other performance monitoring tools.

Support implementation and testing of new digital products and those supporting production workflow, including user experience testing;

The role will be expected to perform additional duties as reasonably commensurate with the role.

CANDIDATE PROFILE

Knowledge & Skills

REQUIRED

At least three years experience in a digital production role

Knowledge of, HTML and CSS

Knowledge of Google Analytics

SEO for improved user engagement

Eye for design

DESIRABLE

Person management

Some practical knowledge or experience of daily or weekly journalism

Copy-writing skills

Excellent Microsoft office application skills

A working knowledge of Spanish, French or Arabic. A broad interest in science and technology as it relates to the developing world

A scientific background

Experience of delivering training or workshops

Experience of graphic design, photo editing and data visualisation software

Education & Qualifications

REQUIRED

DESIRABLE

Personal Characteristics

REQUIRED

Good time management skills

Ability to work under pressure

Resourceful and able to take initiative for troubleshooting technical problems

DESIRABLE

**NOTE: **This job description is not intended to be exhaustive. It is expected that the post holder and CABI will adopt a flexible attitude and accept that the duties may have to be varied according to circumstances, in particular changing corporate requirements and individual development needs.

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Read the rest here:
Digital producer - Journalism.co.uk

A FORMER director with credits on Doctor Who, Wild at Heart and Life on Mars has turned away from mainstream media and now hopes to educate Cumbrian businesses on the power of online video.

Andrew Gunn, Kendal, has spent his career so far working with some of televisions most well-known faces and directing Daleks.

However, he has left the industry and set up his own online video marketing and advertising business.

I was fed up with the lifestyle, Mr Gunn said, explaining why he chose to leave his directorial career.

I was away from home about 85 per cent of the way and I have two children.

I was hardly ever at home so I was constantly working and commuting.

However, Mr Gunn is still passionate about all things video and has diverted his attention to online content.

He can help individuals or businesses with video creation, video marketing, online video advertising, video for social media, YouTube marketing, video SEO and ranking and video marketing training and consultancy.

For any aspiring vloggers (video bloggers) out there, Mr Gunn can even teach clients how to vlog and build their own YouTube channel.

Theres three things I do, he said. Do it for you, so Ill provide a service from video creation right through to video marketing and optimisation.

Theres the teach you to do it yourself or the mid thing which is help you do it yourself.

Mr Gunn, 52, believes that there is huge potential in online video but that many businesses are not making the most out of it.

What Im trying to do is create very professional videos because thats the easy bit for me with my background, he said.

But theyre attached to a marketing plan and a strategy.

For me its about education. Its digitise or die! Because one day youre going to regret youre not using it.

And although he has some money cannot buy memories of time spent on set with Doctor Who baddies, Mr Gunn said that he believed that the same fulfilment could come from this new line of work.

I can take all my filmmaking talents and expertise and put it into the marketing arena, he said.

Here is the original post:
Former Dr Who director takes on new role with online video business - The Westmorland Gazette

Searchmetrics Partners With Content Marketing Institute In Joint Webinar Revealing How Search Engine Optimization Unlocks High-Performing Content Marketing

The marriage of content marketing and search engine optimization (SEO) couples data insights and best practices for creating high-performing content that resonates with both humans and search engines.

Marcus Tober, founder and CTO of Searchmetrics

On July 26th, 2017,Searchmetrics, the leader in search and content optimization, andContent Marketing Institute(CMI), the leading global Content Marketing education and training organization, are hosting a joint webinar in which the worlds foremost content marketing and SEO experts will discuss how to bridge the gap between the two disciplines.

For content marketers, the webinar entitled Why Content Marketers Need to be Their Own SEOs will answer the following questions:

How can SEO data help me measure the real ROI of my content? Why should I design my SEO and Content Marketing strategies to support each other? How can I use SEO insights to create content that rank high in the search engines and meet the needs of my target audiences? What are the tools and best practices that can help me become my own SEO?

The line-up of speakers is: Joe Pulizzi Content Marketing evangelist, entrepreneur and founder of the CMI and numerous startups, speaker, author, podcaster

Marcus Tober founder and CTO of Searchmetrics, one of the leading SEO thinkers in the world, online entrepreneur, speaker, blogger and in-demand commentator on search and digital marketing trends

Lucasz Zelezny Head of Organic Acquisition at UK price comparison website, uSwitch, SEO Evangelist and Social Media Speaker

The speakers will share their views on how and why content marketers must take advantage of data-driven SEO learnings from Google and other search engines to help develop the most effective and relevantcontent marketing strategies for themselves and their clients.

Follow this link:
Searchmetrics and CMI to Host Webinar on SEO for Content Marketers - MarTech Series (press release)

Search Engine Optimization (SEO) is the procedure adopted which helps to bring forth the name of the website in the result page of the search engines. It is a clever method which aims towards promotion of the website and improving the website ranking in the search results. Off page optimization includes tasks which are performed outside the websites barriers. The search engines have been working for generations now, to provide the searcher with the best results. Things like Blog marketing, Forum, Article submission and social networking account as Off page SEO. Off page optimization generally, helps to build links. There are various SEO Off page optimization tools which help to enhance the websites rankings in the search results. Here are some of the tools which aid in Off page optimization:

1) Link Building:

It is considered to be one of the clever ways to deal with Off page optimization. It is the process of building external links within the boundaries of your websites. Its main motive is to link the website to as many links as possible so that they get a vote in a way to increase the ranking of the website. Moreover, you can visit LinkOkay for easy tracking and monitoring of your link building process.

Here are the ways by which Link building can be improved.

Forum Signature: There are various forums such that commenting on them will redirect you to the website and will leave the link in your signature, increasing its popularity.

Blog Directories: They are featured in yellow such that a click on them will redirect you to the entry page of the website

Comment Link: Much like the forum signature, commenting on a site will redirect you to the website and leave the link in your comments

Shared Content Directories: Certain websites will allow you to have your content published on them and in exchange will enable you to add links to your content.

Article Directories: A backlink to your respective website is provided when you wish to publish an article on a certain website.

2) Blogging:

Blogging is considered to be one of the smartest ways to increase the ranking and hence the popularity of your website. When you write a blog for your website, you actually aid the customers in visiting your website regularly. They would visit the website to stay up to date with the blog, however, this will simply increase the visitor's count of the website thereby improving its ranking in the search results. As you keep on updating your blogs, the search engines will themselves creep into your site to keep their results updated, which is another method by which blogging can improve the ranking of your page. Remember original content has its distinct place in increasing the popularity of the website.

3) Social Networking:

Social networking is basically the boon in the world of Seo Off Page optimization. All you need to do is simply engage your website with your social networking profile or create a separate page for it. It's assured that people will tumble on the page and obtain knowledge about your website. A majority of them will definitely open your website, thereby increasing its popularity. When you monitor your company/brands website page on a social media, you can engage large number of public. With a good strategy, you are good to go.

4) Social Bookmarking:

It is yet another brilliant technique which is used as an optimization tool and attracts a great deal of traffic. All you need to do is promote your blogs not only on your site but on other popular websites which already have a huge traffic. Since these sites are already famous, it is likely for the search engines to update their search content about that particular website much faster. Moreover, these sites are given much preference by the search engines since they update their content quite frequently. However, you need to be well trained to handle this website and should possess complete knowledge of the various tags which can be added along with your blog and the ones which will make them eye-catchy and will hence bring traffic onto your website. Your effectiveness solely decides the amount of traffic you will be attracting.

5) Question and Answers

The question and answers websites help greatly in increasing the popularity of the websites. All you need to do is search for such a site and then look up for the questions related to your brand/ company. Answer them to the best of your knowledge. You have to attach a link to your website to your answer. The better your answer, more people are expected to explore it and then visit the website mentioned. This will definitely bring traffic onto your website.

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SEARCH ENGIEN OPTIMISATION : NEED OF THE TIME - TrainingZone.co.uk (blog)

Searchmetrics partners with Content Marketing Institute in joint webinar revealing how search engine optimization unlocks high-performing content marketing

SAN MATEO, Calif. (July 19, 2017) The marriage of content marketing and search engine optimization (SEO) couples data insights and best practices for creating high-performing content that resonates with both humans and search engines.

Marcus Tober, founder and CTO of Searchmetrics

On July 26th, 2017, Searchmetrics, the leader in search and content optimization, and Content Marketing Institute (CMI), the leading global Content Marketing education and training organization, are hosting a joint webinar in which the worlds foremost content marketing and SEO experts will discuss how to bridge the gap between the two disciplines.

For content marketers, the webinar entitled Why Content Marketers Need to be Their Own SEOs will answer the following questions:

How can SEO data help me measure the real ROI of my content? Why should I design my SEO and Content Marketing strategies to support each other? How can I use SEO insights to create content that rank high in the search engines and meet the needs of my target audiences? What are the tools and best practices that can help me become my own SEO?

The line-up of speakers is: Joe Pulizzi - Content Marketing evangelist, entrepreneur and founder of the CMI and numerous startups, speaker, author, podcaster

Marcus Tober - founder and CTO of Searchmetrics, one of the leading SEO thinkers in the world, online entrepreneur, speaker, blogger and in-demand commentator on search and digital marketing trends

Lucasz Zelezny - Head of Organic Acquisition at UK price comparison website, uSwitch, SEO Evangelist and Social Media Speaker

The speakers will share their views on how and why content marketers must take advantage of data-driven SEO learnings from Google and other search engines to help develop killer content marketing strategies.

Webinar: Why Content Marketers Need to Be Their Own SEOs

Register for this free webinar here https://event.on24.com/wcc/r/1465690/32FA5A8D7F23A6A85E50B7EA93F62FB4?partnerref=SEARCH.

About Searchmetrics We are your pathfinder to content that uniquely matches user intent with the deep learning insights of the Searchmetrics SuiteTM and Searchmetrics Content Experience platforms. Search has evolved into a data-driven field that requires powerful tools to guide companies through discovery, optimization and measurement of engaging storytelling.

Theres only one search and content development platform that owns its data: Searchmetrics, the worlds #1 SEO and content performance platform. We dont rely on data from third parties. Our historical database spans five years and contains over 250 billion pieces of information, such as keyword rankings, search terms, social links and backlinks. It includes global, mobile and local data covering organic and paid search, as well as social media. We have the largest global reach of any search platform, crawling the web every day in more than 130 countries.

Searchmetrics monitors and reveals the full business available to you online. We provide our customers with a competitive advantage and help them to identify new business opportunities by exposing the content consumers are engaging with on industry and competitors sites. Our SEO Visibility Score trusted by reputable media sources such as The New York Times, Bloomberg and The Guardian reliably indicates your online presence.

We provide the insights our customers need to deliver results. Searchmetrics guides SEOs and content marketers with suggestions for creating content that improves relevance and boosts conversions. It shows the connection between social media links and overall engagement. And its analytics make clear which content performs the best and how an organizations content performs against its competitors.

With Marcus Tober, one of the top 10 SEO minds in the world, leading Searchmetrics product development, we have over 100,000 users worldwide, many of whom are respected brands such as T-Mobile, eBay and Siemens. They all depend on Searchmetrics and our 12 years of product innovation to maximize their online performance.

More information: http://www.searchmetrics.com.

Media Contact Uday Radia CloudNine PR Agency uradia@cloudninepr.com +44 (0)7940 584161

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Why Content Marketers Need to Be Their Own SEO's - RealWire (press release)