Archive for the ‘SEO Training’ Category

These 9 SEO Tips Are All You’ll Ever Need to Rank | TrainingZone – TrainingZone.co.uk (blog)

SEO has rather bright future for you when you have great analytic abilities, and you're dynamic. SEO plays a crucial role in scaling up sales and accelerating the development of an entirely online business (for example, submitcore.com/) or an offline business (like KFC). Search engine marketing is the procedure which enables you to boost the visibility of an internet page on search results pages. Search engine optimization is an internet advertising technique that aids a site to rank high in the search engine result pages of several search engines. Search engine optimization isn't an ideal strategy for every single site, and other online advertising strategies can be more effective like paid advertising through pay-per-click (PPC) campaigns, based on the site operator's goals. Search Engine Optimisation (search engine optimization) is an internet advertising and marketing strategy used to raise rankings of your site in Google.

Traning Seo Package Features

You will always know precisely what you're getting with every one of our search engine optimisation packages. To get a successful search engine marketing strategy, you must select a good seo package. The fundamental search engine optimization package gives you the direction, training and understanding you need so as to make the required changes in the proper places. The Advanced search engine optimisation Package is our most popular search engine marketing service option. The little small business website package enables you to launch a skilled and contemporary site that doesnat come from a pre-packaged template or force you to fumble through a build-it-yourself site editor.

It is possible to work directly with a site consultant to design and construct the website that's right for your industry. So as to attain effect long term SEO, most leading online marketing experts recommend registering for three or more months of SEO to see substantial changes in keyword rankings and traffic. It is normal to Hire SEO Specialist for an internet enterprise because the experts understand how to manage the outside world of online enterprise. The regional SEO Expert are extremely fair and can easily be on the net. Moreover, once you'll be certified SEO expert, it is easy to join any MNC as a way to promote and optimize their site.

Ruthless Traning Seo Package Strategies Exploited

Viral and Niche advertising often involve custom advertising considerations. It will enable your company and products appear in operation name and keyword searches at a bigger level throughout the state or country. It will enable your business appear in operation name and keyword searches at a bigger level throughout the state. Selecting the most suitable keyphrases depends upon how you define your company, it functions as an internet brand identity. There is absolutely no average or standard organization, and the same is true for your business's website. Even when you are operating a small company, your company and website has to be optimized enough to find the best visibility online. It's fantastic for both smaller businesses and medium-sized businesses that are looking to aggressively target industry-related key phrases and wish to boost their search rankings.

Through bookmarking on sites like Pinterest and other similar social bookmarking solutions, your organization will see greater traffic to your site. Comparing training choices for the finest possible company fit can help to be certain that the budget for marketing is well-spent. Few internet businesses can boast that they have existed for 20 decades. Typically, an expert internet advertisement provider promises to enhance ranking within 3 to 6 months.

Traning Seo Package Secrets

The method helps search engines view the greater popularity of a your site along with other factors like metrics like trust, spam, and authority. Likewise, their search engine marketing requirements are also distinctive. You should select one that meets the demands of your company.

Before pilots push the button for taxiing and take-off, they perform an extensive pre-flight checklist to make sure everything is functioning exactly as it should be.

Entrepreneurs hoping for strong SEO (search engine optimization) rankings might take a lesson here. Theycan create achecklist of their own to make sure everything is perfect for their next website article.No, an SEO checklist won't protect you from crashing and burning. But it will help ensure thatyour post has the best chance it needs to rankhigh in Google.

So, before you publish your next piece of web content, run it through the following 9-point checklist for the best SEO tips.

1. Pick a good keyword to focus on.

The first step is to simply pick the search term or phrase you want the post to show up for. If I amwriting about the best dog toys for small dogs, I'll want to find out what people areactuallysearching for.

The easiest way to do this is useGoogle Keyword Planner, a free tool that will show you an estimate for any search phrase. (Although Keyword Planner is free, you may need to set up an AdWords account to gain access.)

For example, I noticed that "small dog toys" receives 590 monthly searches -- higher than any other related combination of words. However, I'm still not totally ready to start writing about this topic. First,I need to do some research.

2. Research the competition.

Now that I have a term I want to try to rank for, I'm going to go undercover and do some recon!

Jump over to your "private browsing" mode on your web browser ("Incognito" in Chrome, "Private" in Safari and Firefox, "InPrivate" on Internet Explorer) and head to Google.com. (At my company, we do "private mode" because we don't want Google to use our past search history to influencewhat we see on the search results page.)

Take a look at all the content on page one of Google, ignoring any ad results at the top. The 10(or so) results are your competition! What are they missing? Can you do better?

3.Write the best content.

Now that you know what your competition looks like, it's time to create the content that is going to blow those folksout of the water. This is perhaps the most difficult part, but it's the most important. It needs to beamazing.

I don't care if you are creating a blog post, ecommerce store pageor sales-landing page.It needs to be better than the rest, or else neither Google nor your audience will ever take note.

For anexampleof anarticleI recently wrote -- with just this goal in mind --check out"How to Become a Millionaire: The Ultimate Guide.". My goal with that post was to writesuperb content about thattopic. How did I do?

Related:5 Ways Small Businesses Can Compete With Giants in SEO

4.Put the keyword in your page title.

This should be a no-brainer, but I'll say it anyway: Your pagetitle should contain your keyword, but that doesn't mean it has to be exact (though it can be).

Additionally, the title must also be interesting enough that people will actually want to click on it!A good example of this would bePT from PTMoney.com, who wrote a great post about "making extra money." However, rather than a boring title, like "Make Extra Money," he titled it "52 Ways to Make Extra Money." Nowthatis something I would want to read.

5. Put the keyword in your header.

You can organize most webpages by having a large title at the top, followed by several sub-headers throughout the page (like the sub-headers in this post).

This organization is helpful not only for people in skimming blog-post articles, it's helpful in showing Google exactly what your blog post is about. Therefore, be sure to use your exact keyword phrase at least once in your sub-headers.

6. Put the keyword in the name and alt-tag of your image.

Next, if your blog post contains images, you can use those images to cement the idea toGoogle about your post's topic. There are two ways to do this:

The imagename

The image alt tag

To change the image name, simply change the name of the image on your computer before uploading. Instead of a file called "2831274.jpg," you can re-name it something like "small dog toys 1.jpg."

The "alt tag" is something you designate after you upload the photo to your website. Without getting too technical, the alt tag is simply the text that the web browser will show if the photo can't load for some reason.

7. Use the keyword in the URL and in the post.

Another way Google is able to determine what your blog post is about is the URL. In other words, we're talking about what comes after the ".com" in your url (or .net, .org, or whatever you use).For example, which of the following URLs do you think Google will like better when deciding whether or not to show a certain page?

http://www.ExampleDogToyWebsite.com/9124824834-1

http://www.ExampleDogToyWebsite.com/small-dog-toys

You're right if you guessed the second one.While the former might not completely kill your SEO efforts, the latter definitely helps show Google exactly what the post is about.

8. Insert internal links.

If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked tointernallyby other pages on your website.

Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content.

9. The most-important SEO tip: Get external links.

Okay, finally we're finally atthebigone: external links.

External links are links from websites other than your own. Google reliesheavilyon external links to determine how good a post is. And this makes sense, doesn't it?You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice.

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These 9 SEO Tips Are All You'll Ever Need to Rank | TrainingZone - TrainingZone.co.uk (blog)

What You Should Do About Traning Seo Package – TrainingZone.co.uk (blog)

SEO has rather bright future for you when you have great analytic abilities, and you're dynamic. SEO plays a crucial role in scaling up sales and accelerating the development of an entirely online business (for example, submitcore.com/) or an offline business (like KFC). Search engine marketing is the procedure which enables you to boost the visibility of an internet page on search results pages. Search engine optimization is an internet advertising technique that aids a site to rank high in the search engine result pages of several search engines. Search engine optimization isn't an ideal strategy for every single site, and other online advertising strategies can be more effective like paid advertising through pay-per-click (PPC) campaigns, based on the site operator's goals. Search Engine Optimisation (search engine optimization) is an internet advertising and marketing strategy used to raise rankings of your site in Google.

Traning Seo Package Features

You will always know precisely what you're getting with every one of our search engine optimisation packages. To get a successful search engine marketing strategy, you must select a good seo package. The fundamental search engine optimization package gives you the direction, training and understanding you need so as to make the required changes in the proper places. The Advanced search engine optimisation Package is our most popular search engine marketing service option. The little small business website package enables you to launch a skilled and contemporary site that doesnat come from a pre-packaged template or force you to fumble through a build-it-yourself site editor.

The PRO search engine optimisation Package is our most popular search engine optimisation services. This search engine optimization Package is specially made for website owners with an exact tight budget but searching for quality search engine optimization services. It is great for both small businesses and medium-sized companies that are looking to aggressively target industry-related keywords and improve their search rankings. Our second small business affordable search engine marketing package provides a more personalized approach to search engine marketing for companies who want access to a search engine optimization consultant or expert but wish to do a number of the work in-house to spend less.

It is possible to work directly with a site consultant to design and construct the website that's right for your industry. So as to attain effect long term SEO, most leading online marketing experts recommend registering for three or more months of SEO to see substantial changes in keyword rankings and traffic. It is normal to Hire SEO Specialist for an internet enterprise because the experts understand how to manage the outside world of online enterprise. The regional SEO Expert are extremely fair and can easily be on the net. Moreover, once you'll be certified SEO expert, it is easy to join any MNC as a way to promote and optimize their site.

Ruthless Traning Seo Package Strategies Exploited

Starting your business on the internet is currently straightforward and potent. Your site is carried to a completely new level for every single search phrases. Should youn't have a SiteNinja site, we will consult on your site optimization and make recommendations. You'll need a well designed and programmed website as a way to attain effective SEO, you're going to need to understand who your target market is and you'll have to have good comprehension of what your clients are looking for as a way to discover your company. First you have to know how to create a site that will deliver a fantastic, cohesive user experience and you have to implement a set of sound search engine marketing services. With the support of quality SEO services, you'll be in a position to rank your site in addition to results.

Viral and Niche advertising often involve custom advertising considerations. It will enable your company and products appear in operation name and keyword searches at a bigger level throughout the state or country. It will enable your business appear in operation name and keyword searches at a bigger level throughout the state. Selecting the most suitable keyphrases depends upon how you define your company, it functions as an internet brand identity. There is absolutely no average or standard organization, and the same is true for your business's website. Even when you are operating a small company, your company and website has to be optimized enough to find the best visibility online. It's fantastic for both smaller businesses and medium-sized businesses that are looking to aggressively target industry-related key phrases and wish to boost their search rankings.

Through bookmarking on sites like Pinterest and other similar social bookmarking solutions, your organization will see greater traffic to your site. Comparing training choices for the finest possible company fit can help to be certain that the budget for marketing is well-spent. Few internet businesses can boast that they have existed for 20 decades. Typically, an expert internet advertisement provider promises to enhance ranking within 3 to 6 months.

Traning Seo Package Secrets

The method helps search engines view the greater popularity of a your site along with other factors like metrics like trust, spam, and authority. Likewise, their search engine marketing requirements are also distinctive. You should select one that meets the demands of your company.

Read more from the original source:
What You Should Do About Traning Seo Package - TrainingZone.co.uk (blog)

How to master the startup skills you don’t learn in school – Mashable


Mashable
How to master the startup skills you don't learn in school
Mashable
The Startup School Bundle brings together 10 comprehensive training modules to cover the wide range of topics you'll need to know if you want to impress potential investors or potential employers. Here's what you'll learn: 1. Beginner to Advanced SEO ...

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How to master the startup skills you don't learn in school - Mashable

Does the SEO Firm You Hired Know SEO? – TrainingZone.co.uk (blog)

Congratulations! You just hired an SEO firm to climb the SERPs and enjoy a tsunami of targeted visitors to your site. However, before finally sending in the money against the invoice, stop and think!

Are you sure that the firm you hired the SEO packages from really knows their game? Or did this question itself kicked off warning bells inside your head? For if it did, we have the right 5 pointers to help you know which is the typical SEO company and which is not!

Meta Tags: Check for the Meta Tags on the pages. Meta tags can be a large warning sign for any potential client to look at the authenticity and the efficacy of an SEO firm. The more potent and targeted Meta Tags for an SEO company is, the more you can trust the people who will be working for you.

SEO Content: Don't fall for tall claims from SEO agencies that they have the best copywriting hands on deck. Check their content as a sample. Mean, grammatically incorrect, academically written lots of texts, etc. that have been given off as SEO copy can be another indication that this is not the firm you had been looking for, irrespective of how affordable the cases can be.

301 Re-direct: 301 Re-direct has to be executed right by any and every SEO company. The one that doesn't do it (a redirect to the www version of the site whenever the "www" has not been typed into the URL) is not worthy of your investment, money or time!

The range of Services or SEO Packages: The extent of the SEO company's acumen is also a fair indicator of the company's ability to deliver on the promises it makes. So if you find an SEO firm that looks decent and offers almost all of the branches in an SEO package deal (viral marketing, Organic SEO, PPC, content development, Blogging, etc.) - you should know that you have struck gold!

The SEO Firm's Rankings: 'People living in glass houses can mirror the world best.' So you know, the more SEO-competitive and well-established an SEO agency are, the better it will be in handling your SEO assignments through its customized SEO packages. So the next you are on the lookout for the best SEO packages, turn the tables on the SEO firm. Ask for a targeted keyword, Google it, and let the consequent rankings influence your decision.

See, it's easy to identify the best from the rest. All you need is SEO Expert Igor Lav as a layman, understand the way SEO packages are structured and customized. And oh yes, you need to have the points above in mind too!

With these tips in your arsenal, the possibility of being fleeced by amateur SEO firms is as bleak as Steve Jobs going bankrupt! On a serious note, if you have been a hawk-eye as far as selecting SEO packages are concerned, you will have safe passage to the top of SERPs in no time!

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Does the SEO Firm You Hired Know SEO? - TrainingZone.co.uk (blog)

How to Do Content Strategy So Effectively Your SEO Results Get Knocked Out of the Park – Search Engine Journal

This post was sponsored by Express Writers.

A personal how-to on content strategy from a CEO who has sold over $4 million worth of content services.

I know the value that a great content marketing strategy, and consistent comprehensive content creation, can bring. The path isnt easy, but the effort can return 100x what you put into it.

Ive just launched a certification course (15% off for SEJ members!) that Ive created to answer an industry need. Heres the backstory.

Weve managed to outrank competitors in Google that have $9+ million in outside funding with our little self-funded, 40-person content creation agency, by an immense 3 percent. We rank organically for more than 11,000 key terms, with organic search visibility worth $57,000+ monthly.

And we havent paid a penny in ads across six years to gain the majority of our leads and clientele. Theyve come straightfrom these rankings.

How well do they convert?

Very well.

After optimizing my strategy and increasing my content investment, we had the best sales month weve ever had and now my agency is on track to break our first seven figure year.

99 percent of our leads come through organic content marketing.

Ive never invested a single dollar in PPC.

The secret?

Its all about your strategy and your commitment. Its a steady, slow, but sure process. It can feel like hard, low-return work in the beginning, but in the long run, content is the best marketing youll have ever done.

Your content strategy is everything in achieving high-performing, high-ROI content. Follow these critical steps, in order, for a baseline sense of how to navigate through and set up your strategy.

Know where your expertise lies, own it, and then find your Content Differentiation Factor so you can officially stand out in your industry. Ask yourself, what would make a customer choose me over my competitor? Your answer is your CDF. Condense it to one or two key sentences (you may need a conversion copywriter).

Examples:

What do you want to get out of content? Bucket in three key areas:

This narrows down the chances of you creating undirected, low-ROI content.

Get to know your audience, their language, the conferences they attend, and the publications they read. Find out persona data by doing surveys on your audience (invest in a paidGoogle Survey if you dont have an audience yet).

Once you have surveys and have profiled your ideal client, build a persona. Then, create a style guidelines for your brand. Include your audience persona, specify how to use your company brand name, style and tone of voice, linking and content rules. This document is invaluable when you start investing in content creators.

Skype says: If your mum couldnt understand what is being written, then its not the Skype voice. Humour is an important part of the Skype voice.

Keyword discovery should be a part of every brands content strategy. Go for long-tail keywords and use tools like KWFinder and SEMrush to find your best keywords according to how well theyre scored. Look for relevant, low competition keywords.

Your topics can and should branch outside of SEO terms. Use tools like BuzzSumo and question/answer platforms like Quora to discover trending topics in your industry you can write on with authority.

Commitment is key, and can guide your investment. It takes 12-24 months of consistent content creation to see results. If you cant write a consistent stream of content yourself, invest in an industry copywriter. Weve seen our clients 10x their rankings and results when they invested in an authoritative copywriter.

Keep this part simple so you focus on the other cores more (research, publishing, promoting). Guide your topics by the keywords you find and your brand awareness focused topics. Use Google Sheets or Trello to store your editorial topics in one place, month after month.

A content promotion strategy should be in your mind from the moment you create content. Tie topics to holidays, seasonal launches to guest publication dates, and more. Content maintenance and auditing should be part of your strategy. The content you published years ago might not reflect your skills today, and some may be seasonally outdated.

One of my biggest goals this year was to turn what I know into a comprehensive training course.

Id taken a few courses, and the ones I experienced all lacked one thing: the practical how-to of what do I do next?

I learned content creation ROI the hard way, through trial and error. And after training dozens of writers with content I wrote for internal education at my agency, Ive seen firsthand how this industry is lacking in a practical, hands-on education.

Over the last three months, I put hundreds of hours into creating an ultimate Content Strategy Certification Course.

In the course, my students learn how to build a brand content strategy: and my team and I personally review and mentor their results before they progress to certification.

Heres to changing the industry one high-ROI content strategy at a time!

Have an agency and want to certify and train your staff? Get in touch with me to discuss seat discounts.

Image Credits

Featured Image: Image by Express Writers. Used with permission. In-post Images: All screenshots by Express Writers. Used with permission.

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How to Do Content Strategy So Effectively Your SEO Results Get Knocked Out of the Park - Search Engine Journal