Mediaboss Marketing

Congratulations! You just hired an SEO firm to climb the SERPs and enjoy a tsunami of targeted visitors to your site. However, before finally sending in the money against the invoice, stop and think!

Are you sure that the firm you hired the SEO packages from really knows their game? Or did this question itself kicked off warning bells inside your head? For if it did, we have the right 5 pointers to help you know which is the typical SEO company and which is not!

Meta Tags: Check for the Meta Tags on the pages. Meta tags can be a large warning sign for any potential client to look at the authenticity and the efficacy of an SEO firm. The more potent and targeted Meta Tags for an SEO company is, the more you can trust the people who will be working for you.

SEO Content: Don't fall for tall claims from SEO agencies that they have the best copywriting hands on deck. Check their content as a sample. Mean, grammatically incorrect, academically written lots of texts, etc. that have been given off as SEO copy can be another indication that this is not the firm you had been looking for, irrespective of how affordable the cases can be.

301 Re-direct: 301 Re-direct has to be executed right by any and every SEO company. The one that doesn't do it (a redirect to the www version of the site whenever the "www" has not been typed into the URL) is not worthy of your investment, money or time!

The range of Services or SEO Packages: The extent of the SEO company's acumen is also a fair indicator of the company's ability to deliver on the promises it makes. So if you find an SEO firm that looks decent and offers almost all of the branches in an SEO package deal (viral marketing, Organic SEO, PPC, content development, Blogging, etc.) - you should know that you have struck gold!

The SEO Firm's Rankings: 'People living in glass houses can mirror the world best.' So you know, the more SEO-competitive and well-established an SEO agency are, the better it will be in handling your SEO assignments through its customized SEO packages. So the next you are on the lookout for the best SEO packages, turn the tables on the SEO firm. Ask for a targeted keyword, Google it, and let the consequent rankings influence your decision.

See, it's easy to identify the best from the rest. All you need is SEO Expert Igor Lav as a layman, understand the way SEO packages are structured and customized. And oh yes, you need to have the points above in mind too!

With these tips in your arsenal, the possibility of being fleeced by amateur SEO firms is as bleak as Steve Jobs going bankrupt! On a serious note, if you have been a hawk-eye as far as selecting SEO packages are concerned, you will have safe passage to the top of SERPs in no time!

See the article here:
Does the SEO Firm You Hired Know SEO? - TrainingZone.co.uk (blog)

This post was sponsored by Express Writers.

A personal how-to on content strategy from a CEO who has sold over $4 million worth of content services.

I know the value that a great content marketing strategy, and consistent comprehensive content creation, can bring. The path isnt easy, but the effort can return 100x what you put into it.

Ive just launched a certification course (15% off for SEJ members!) that Ive created to answer an industry need. Heres the backstory.

Weve managed to outrank competitors in Google that have $9+ million in outside funding with our little self-funded, 40-person content creation agency, by an immense 3 percent. We rank organically for more than 11,000 key terms, with organic search visibility worth $57,000+ monthly.

And we havent paid a penny in ads across six years to gain the majority of our leads and clientele. Theyve come straightfrom these rankings.

How well do they convert?

Very well.

After optimizing my strategy and increasing my content investment, we had the best sales month weve ever had and now my agency is on track to break our first seven figure year.

99 percent of our leads come through organic content marketing.

Ive never invested a single dollar in PPC.

The secret?

Its all about your strategy and your commitment. Its a steady, slow, but sure process. It can feel like hard, low-return work in the beginning, but in the long run, content is the best marketing youll have ever done.

Your content strategy is everything in achieving high-performing, high-ROI content. Follow these critical steps, in order, for a baseline sense of how to navigate through and set up your strategy.

Know where your expertise lies, own it, and then find your Content Differentiation Factor so you can officially stand out in your industry. Ask yourself, what would make a customer choose me over my competitor? Your answer is your CDF. Condense it to one or two key sentences (you may need a conversion copywriter).

Examples:

What do you want to get out of content? Bucket in three key areas:

This narrows down the chances of you creating undirected, low-ROI content.

Get to know your audience, their language, the conferences they attend, and the publications they read. Find out persona data by doing surveys on your audience (invest in a paidGoogle Survey if you dont have an audience yet).

Once you have surveys and have profiled your ideal client, build a persona. Then, create a style guidelines for your brand. Include your audience persona, specify how to use your company brand name, style and tone of voice, linking and content rules. This document is invaluable when you start investing in content creators.

Skype says: If your mum couldnt understand what is being written, then its not the Skype voice. Humour is an important part of the Skype voice.

Keyword discovery should be a part of every brands content strategy. Go for long-tail keywords and use tools like KWFinder and SEMrush to find your best keywords according to how well theyre scored. Look for relevant, low competition keywords.

Your topics can and should branch outside of SEO terms. Use tools like BuzzSumo and question/answer platforms like Quora to discover trending topics in your industry you can write on with authority.

Commitment is key, and can guide your investment. It takes 12-24 months of consistent content creation to see results. If you cant write a consistent stream of content yourself, invest in an industry copywriter. Weve seen our clients 10x their rankings and results when they invested in an authoritative copywriter.

Keep this part simple so you focus on the other cores more (research, publishing, promoting). Guide your topics by the keywords you find and your brand awareness focused topics. Use Google Sheets or Trello to store your editorial topics in one place, month after month.

A content promotion strategy should be in your mind from the moment you create content. Tie topics to holidays, seasonal launches to guest publication dates, and more. Content maintenance and auditing should be part of your strategy. The content you published years ago might not reflect your skills today, and some may be seasonally outdated.

One of my biggest goals this year was to turn what I know into a comprehensive training course.

Id taken a few courses, and the ones I experienced all lacked one thing: the practical how-to of what do I do next?

I learned content creation ROI the hard way, through trial and error. And after training dozens of writers with content I wrote for internal education at my agency, Ive seen firsthand how this industry is lacking in a practical, hands-on education.

Over the last three months, I put hundreds of hours into creating an ultimate Content Strategy Certification Course.

In the course, my students learn how to build a brand content strategy: and my team and I personally review and mentor their results before they progress to certification.

Heres to changing the industry one high-ROI content strategy at a time!

Have an agency and want to certify and train your staff? Get in touch with me to discuss seat discounts.

Image Credits

Featured Image: Image by Express Writers. Used with permission. In-post Images: All screenshots by Express Writers. Used with permission.

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How to Do Content Strategy So Effectively Your SEO Results Get Knocked Out of the Park - Search Engine Journal

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Jellyfish Entertainment Responds To Reports Of Seo In Guk Ending His Contract soompi Even if he takes a desk job, he still has to get through basic training (which is what he was doing when his injury was discovered). Just because Im Ju Hwan made a questionable decision (but I guess we can't blame him since he might have caught so much ... and more »

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Jellyfish Entertainment Responds To Reports Of Seo In Guk Ending His Contract - soompi

Be it for the sake of competition or the launching of a new online business, its improtatn that you have some knowhow of search engine optimization tactics. With the right mindset and a great SEO campaign, the growth of you business will have no limit.

Whether you are high or low on Google search engine result pages (SERPs,) theres always some room for improvement. Ranking high on Google will have some very positive effects on your business, and can lead to significant growth with the right strategies. You could either learn how to optimize both your content and site for SEO, or you could hire an SEO Agency to do it for you. However if you are looking to exponentially grow your business, you need to come up with a much better approach. Though most entrepreneurs are already investing heavily on SEO, there are some who still dont believe in it. The following are some tips of helping improve yours extensively in a few months or so:

Whether the online business you plan on improving is small or big, its important that all the members be SEO conversant. Working with ignorant people could be harmful to your business even if you are super careful. Training them or hiring an SEO Agency to educate them on the basics would go a long way in improving your SEO gradually and quickly.Whether the online business you plan on improving is small or big, its important that all the members be SEO conversant. Working with ignorant people could be harmful to your business even if you are super careful. Training them or hiring an SEO Agency to educate them on the basics would go a long way in improving your SEO gradually and quickly.

Due to the fact that search engine optimization is ever changing, its important that you make the trainings constant. From the content creators, graphic designers and even the editors, you need to ensure that they all have some knowledge of the basics. Keeping them all up-to-date with the latest SEO trends would be an added advantage.

When it comes to the drastic improvement of your blogs SEO you need to pay some proper attention to your link building. Though internal linking is good for your site for ensuring that visitors view relevant information on your site, its important that you dont over use them.

Creating organic links by use of solid and useful content is a much more efficient way of link building. You could have the SEO Agency you are working with or one of your in-house SEO team help achieve this by engaging visitors and answering their questions.

To help ensure that your search engine optimization campaigns are working positively, you need to keep track of your progress. If you are not going to be doing your campaigns yourself, you should look for an SEO Agency thats willing to share the stats with you. Not all online digital marketing agencies are so eager to do so.

Tracking your progress will help you know what campaigns are working well for your blog and which are not. If most of your visitors use mobile devices, you should have your site optimized such that its compatible with all mobile devices.

As you organically improve your SEO campaign strategies, youll start seeing an increase in both your number of visitors and even conversion rates. If you are working with an SEO Agency, you should ask for the stats the gather when working to improve you search engine optimization. These stats will help you determine whether your plan is working or it needs an adjustment.

See the article here:
Effective Tips of Drastically Improving SEO in Your Business - Bdaily

During her interview on JTBCs News Room on June 29, not only did Lee Hyori talk about her upcoming album and theinspiration behind her songs, but she also discussed the differences between girl groups back in her day and now.

While talking about how times have changed since her timeas a member of first generation girl group Fin.K.L, Lee Hyori said, Back in my day, it wasnt as competitive as it is now. In my case, I was the last member to join the team so I only trained for a month before I made my debut. There werent that many people who had to train for years like these days.

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She also added, I see that for girl groups these days,too much basically everything about their lives is exposed to the public. In our day, social media wasnt very prevalent, so I feel like we had more freedom.

Lee Hyori concluded with, Because of this, when I see them at beauty salons, their expressions are dark. Theyre constantly judged and compared to each other while training, and that continues even after they make their debut. As their senior, seeing that makes my heart ache.

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Originally posted here:
Lee Hyori Candidly Discusses Why She Feels Bad For Girl Groups These Days - soompi