Mediaboss Marketing

Search Engine Optimisation or SEO is the process of optimising a website to rank on top of the search engine results pages for highly targeted keywords (search queries that potential customers key in to find your products and services).

Organic search traffic is also ranked one of the most effective digital marketing channels when it comes to converting qualified prospects into paying customers. Marketing Land

This intensive 2-day Search Engine Optimization (SEO) Training course covers the most up-to-date search marketing strategies and how to implement them to your existing businesses.

To better facilitate the learning, each participantwillbe provided with a demo website for practical sessions on keyword research, on-page optimization, and link building. Participantswill also have the opportunity to work on their own websites should they choose to.

In order to reinforce the concepts learned, participantswill participate in live exercises, group discussions, role-playing, Q&A sessions, and undertake quizzes aftereach module.

By the end of the course, participantswill take away actionable SEO strategies that will enable them to manage their own SEO campaigns, be able to spot any tell-tale signs of a third party SEO vendor should hiring onebe necessary, and oversee SEO campaigns as an SEO head.

Unfamiliar with any SEO terms mentioned here? Check outourA-Z SEO Glossary of Terms & Definitions.

The 4 Pillars of a Successful SEO Strategy

In this SEO workshop, participantswill learn:

Key Features

Weve partnered industry-leading SEO SaaS companies to provide you with premium access to a suite of SEO tools during the course:

By the end of the class, participantswill:

Marketing professionals, Web developers, Content developers, and Marketing managers who are required to understand how search engines work in order to manage SEO campaigns and oversee SEO vendors, as well as how to develop/optimize content and webpages to increase search rankings.

Basic computer knowledge.Each participant will be provided a windows laptop for the duration of the course. Participants may however opt to bring their own laptops.

A live website will not be required as students will be provided with demo websites to hands-on with both on-page and off-page SEO techniques on dummy webpages to increase search rankings. Participants will also be given the opportunity to apply the knowledge learnt to their own websites during class.

CHAPTER 1: INTRODUCTION

Instructor-led | Mode of delivery (Presentation, quiz)

For a beginners introduction to SEO, check out our free guide: Step-by-StepBeginner SEO Tutorial

The first section of the course provides participants with an overview of the course and what to expect from the 2 day session. The fundamentals of search marketing will be covered including:

CHAPTER 2: KEYWORD RESEARCH

Instructor-led | Mode of delivery (Presentation, demonstration, case studies, small group discussions, role-playing, practical, quiz)

Free guide: How to Conduct Keyword Research Like a Pro

CHAPTER 3: ON-SITE OPTIMISATION

Instructor-led | Mode of delivery (Presentation, demonstration, case studies, small group discussions, role-playing, practical, Q&A, quiz)

Free guide: SEO Keyword Optimisation Guide

CHAPTER 4: LINK BUILDING

Instructor-led | Mode of delivery (Presentation, demonstration, case studies, small group discussions, role-playing, practical, Q&A)

Free guide: How to Build Links to Your Website (A 4-Step Link Building Methodology)

CHAPTER 5: Local & International SEO, Reporting, and Campaign Management Principles

Instructor-led | Mode of delivery (Presentation, Q&A, quiz)

Download SEO course brochure.

In addition, Dylans passion for SEO grows on the class. Another reason why Equinet Academy SEO Course is value for money is the free consultation that he provides during breaks. Students who prefer a more personal and private session could often be seen seeking his advice and expertise during lunch breaks and after classes. He would take every student seriously and approach each issue patiently and objectively. It is evident that Dylan is committed to ensure that his students understand and grasp the concepts that are being taught. Alison Liew Heartlandboy.com

Dylan Sun

Recognized as the authority in the fields of Search Engine Marketing and Web Design by some of the Worlds leading companies, Dylan made it his mission to train and consult businesses and individuals to establish a successful and above all profitable online presence.

Throughout his career as a Search Engine Marketing specialist, he has consulted on technical SEO and offered actionable advice on Search Engine Marketing for SingHealth, Fuji Xerox Asia Pacific, LHN Group, Academic Institutions, Government Organisations, and companies in the Infocomms, Travel, Hotel, Retail, and B2B & B2C industries.

Passionate in all aspects of Digital Marketing, Dylan enjoys authoringarticles relating to Digital Marketing. You can find his work on Techinasia, LinkedIn Pulse, Business2Community, and Equinet Academy. In 2013, Dylan founded Equinet Academy and currentlyfacilitates courses there. He has also conducted workshops for various organisations including Singapore Institute of Managements (SIM) Marketing Executive Group (MEG).

Dylan also holds certifications in Google AdWords, Google Analytics, and the Advanced Certificate in Training and Assessment (ACTA) awarded by WDAs Institute of Adult Learning (IAL). He currently manages digital marketing campaigns for several companies in Asia, all observing a significant increase in leads and online conversions, leading to a stable profit growth.

Alternatively, you may email your registration details to register@equinetacademy.com

Click to register via Gmail (Desktop)

Click to register via email e.g. Outlook (Mobile & Desktop)

Or call us to register at:

+65 6745 0745

Excerpt from:
SEO (Search Engine Optimization) Training Course 2017 ...

Search engine optimization isnt rocket sciencealthough, to be fair, it can sure seem that way at times. You can get pretty deep into the technical dimensions of SEO, which for small business owners who lack a tech background can be daunting. But heres the good news: There are some completely non-technical, novice-friendly SEO strategies that can actually have a big impact on your sites visibility and rankings. In this post, well share just six things you can do to make Google love your site moreno advanced technical training required.

Make a User-Friendly URL

Sometimes, URLs will default to random strings of letters and numbersbut thats obviously not very helpful to users (or search bots) trying to determine what the page is about. Make sure each page of your site (and each blog post) has a short and descriptive titlefor example, the page where you can learn more about the Grammar Chic content marketing services is http://www.grammarchic.net/content-marketing-services. Right to the point! Content management systems like WordPress usually make it quite easy to change your URL to whatever you want it to be.

Structure Your Site for Readability

You can enhance user experience (UX) and SEO by designing a website that guides the reader from top to bottomthat is, from headline to call to action. Make sure the headline itself is compelling, and that you break up the content with descriptive section sub-headings. Use bulleted lists when you can.

Place Keywords in Strategic Places

Webcast, July 6th: Advanced SEO Site Auditing

You dont have to do a lot of complicated math to figure out the desired keyword density for a Web page. Instead, just naturally and judiciously insert keywords in titles, section headings, and meta descriptions, then perhaps once or twice in the content itself. Always make sure they feel natural, not cumbersome to read.

Enrich Your Content

Make sure each page has an image, video, GIF, infographic, or something else to provide added interest. You shouldnt have just isolated blocks of black-and-white text.

Link to Relevant Resources

Internal linking is key to SEO success. If there are other pages of your siteor blog posts, for that matterthat augment the page in question, include strategic links to them. Theres really no right or wrong number of internal links. Wed just caution you to make sure the links you include really are relevant and helpful.

Encourage Social Sharing

When a piece of online content is shared on social media, that signals to the search algorithms that its usefulthat is deserves a prominent ranking. Share your own content on social media, but also make sure you enable the social sharing buttons that let others quickly and conveniently share your content. Again, WordPress and other content management systems make this pretty easy.

Amanda E. Clark is the president and editor-in-chief of Grammar Chic, Inc., a full-service professional writing and editing company. Amanda is a published ghostwriter and editor, and currently under contract with literary agencies in Malibu, California, and Dublin, Ireland. Since founding Grammar Chic in 2008, Amanda, along with her team Viewfullprofile

Continue reading here:
6 Non-Technical Ways to Boost Your SEO - Business 2 Community

Search Engine Optimization (SEO) has, in recent years, become an integral part of pretty much any business model. What is it? It's how high the pages of your website rank on search engines, which, as you know, are used worldwide.

Become an SEO expert with this $29 bundle! Learn more

Without proper SEO, your pages will be buried somewhere in a search engine's results, meaning you'll get fewer clicks and less business. The training required to become an SEO pro is usually expensive, and working it into your already hectic schedule can be a pain.

Right now, Windows Central Digital Offers has a deal on a complete Search Engine Optimization certification training bundle. Instead of paying the usual price of $399, you'll instead pay just $29. That's 92% off the regular price!

Included in this bundle are 19 hours of content available to you for a full year so that you can work it into your schedule. This bundle will teach you how to drive the most traffic to your website, and also how to manage web analytics to keep everything running smoothly.

Become a certified SEO expert with this bundle, now 92% off Learn more

If your business needs a boost, or if you're just interested in becoming an SEO expert, this bundle has what you need, including certification. At just $29, the time is now.

See the article here:
Become a certified SEO pro with this training bundle, now just $29 - Windows Central

Morris Laloshi is putting all those negative millennial stereotypes to shame.

At the ripe old age of 20, he's spent the past seven years running his own business - SEO Guys Inc. - generating six figures in revenue and serving clients all over the United States.

And the lessons he's learned are ones anyone (not just millennials) can utilize in building a business in the 21st century.

"My father wanted to bring us to America," says Laloshi, who was born in Albania. "The first chance my father got to leave when Communism there was over, he just left. He sold his four restaurants and never looked back."

Morris Laloshi (Photo by Austen Amacker)

Laloshi's family would embark on an odyssey that covered five different countries and 13 different states before finally settling in Fort Lauderdale, Florida.

"When I was 13, my father started a cleaning company," Laloshi says. "It was 2010, and I decided I'd build his business website for him. I thought, if you build the website, they will come. But nobody did. I was getting frustrated."

Laloshi went on Google and began researching how to drive traffic to his father's website.

He soon discovered the importance (and power) of Search Engine Optimization, or SEO.

"It was mind-blowing," he says. "I started trying some things here and there, applying what I was learning, and all of a sudden, it started working. My father starting getting new business from his website."

Laloshi began helping others he came across with their websites, providing free SEO services.

"I was a kid," he says. "I had no idea people would pay me money to do it."

Eventually, someone told Laloshi he'd happily pay him $500 to do SEO for a website of his, and a business (SEO Guys Inc.) was born.

While he'd put in the time and effort to learn a skill (SEO), apply it and generate great results for others, Laloshi, still just a teenager, had no idea how to actually build a business.

"The first thing I did was find some mentors," he said. "I sought out people who were doing what I wanted to accomplish, and I asked them for help."

He started with his father, who had owned and run several businesses, and then branched out, eventually finding a full-time business coach, along with going through sales training programs from Grant Cardone and others.

Now, at age 20, Laloshi provides SEO for Fort Lauderdale-based businesses, along with other clients all over the United States.

But building a six-figure business didn't happen overnight, and it didn't happen by accident.

"I started out with one client, and then I tried to turn that into two," Laloshi says. "I started out cold calling - 80, 100, 150 calls every day.

"And it was very, very rough at first because with SEO ... well, if people don't know, SEO is an investment that takes at least six months to start up and start working. So in the meantime, I had to be generating revenue. I had to be generating meetings and finding clients.

"So I just picked the phone and started calling, calling, calling, emailing, doing meet-ups, just everything and anything. And it worked.

"In the beginning, it was pure hustle and effort," he says. "That's how I got my first handful of clients."

Laloshi credits both his upbringing and family's work ethic along with an "old school" approach (he still puts his direct phone number on the front page of his website) as two big reasons he's had so much success.

"People always ask me, how can you be so dialed in when you're only 20 years old?" he says. "Why am I not just out there playing Xbox with my friends? The reason is simple - my family.

"My mom and dad left everything - their family, their friends, everything - just to get me to a country where I won't be held back or limited by anything at all. Even my immigration status doesn't limit me from doing what I love, making money at it and taking care of the people I love."

If you want to be successful in building a business, no matter what age or stage of life you're in, Laloshi says you must do one thing above all others.

"You have to commit," he says. "When I started this little, Fort Lauderdale SEO company, I committed. I quit everything else I was doing, and I committed to building this business. If you don't commit, it doesn't matter what you want to do - you won't do it."

Working hard, finding mentors and refusing to believe anyone owes him a thing.

At age 20, Morris Laloshi is definitely not doing the "lazy millennial" stereotype any favors.

Read more here:
This 13-Year-Old Just Built a 6-Figure Business Online. What's Your Excuse? - Inc.com

What is SEO ?

icon-quote-left Search engine optimization is the process of implementing best practices as per search engine guidelines to Rank Higher in searchresults. In other words SEO is generating traffic to our site using organic search results. We are offering practical seo training in Hyderabad with expert trainers. Attend a SEO Demo today.

SEO is one of the most powerful tool for generating online traffic which helps a company in generating new customers. SEO process involves various techniques like website planning, business analysis, keyword research, on page optimization, link building and reports management. In our SEO Training we make you master all the concepts and make you capable of doing the live seo projects.

Web Trainings Academy is the one of the oldest and top seo training institutes in Hyderabad, offering seo training in Hyderabad. We offer the comprehensive SEO Training with Live Practicals on Projects. We update our curriculum with the recent updates in the search engines. Each topic of SEO will be discussed in detail with one practical example of implementation to make sure every student will able to understand the topic easily. Attend a Demo to see our training methodology and faculty experience.

Latest Topics Added [2017] : Penguin 4, Fred Update, Other Updates.

icon-phone-square Call on 9052425444 for Free Demo Class

After completion of the course you will be able to implement SEO in real time projects.

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SEO Training in Hyderabad - SEO Course with Placements ...