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PHOTO: Travel agents can attend a week-long virtual summit during Travel Entrepreneurship Week. (photo via Flickr/perzon seo)

Free advice here, get your free advice!

Its Travel Entrepreneurship Week (#TEW2017), and its time for travel agents to learn more about their business.

Meredith Hill, ASTA Entrepreneur of the Year, will be hosting a free week-long virtual summit from June 5 through the 9th, where you can learn to market your business.

The summit focuses on empowering travel professionals as business owners, said Vanessa McGovern, EVP, Strategic Partnerships & Business Development of the Global Institute for Travel Entrepreneurs. Oftentimes travel professionals get too caught up in product training and dont spend enough time learning how to market themselves in the digital age.

McGovern explained that there is no amount of product training that is going to make a travel agent get their ideal client.

In todays new marketplace you have to position yourself as an expert, create clear and compelling language around how to articulate your business, leverage digital platforms to get your message across and most importantly you have to embrace entrepreneurship, she said.

During TEW 2017 we will outline the framework for marketing yourself in todays new landscape and feature travel professionals who are executing these strategies effortless and successfully.

GIFTE is a travel business education and mentoring company that has been around since 2011 and has 700+ paid members. They are member funded and focus on marketing and business education vs. supplier training.

This is their second annual event. We did a similar event in September 2016, said McGovern. Agents really respond well to consuming their information via Facebook, so we really leverage that particular distribution channel.

READ MORE: Hosts Debut Education, Marketing, Technology Programs for Members

Meredith Hill, Jennifer Cochrane and Vanessa McGovern will host two live sessions each day focusing on topics ranging from branding and marketing to mindset. The first session each day will take place at noon Eastern time and will focus on presenting content and answering questions about the topic of the day.

The second session each day will take place at 3 p.m. EST and will feature a success case from a travel entrepreneur who is excelling at the topic discussed that day.

Guests include Kleon Howe of The Art of Travel, Kara Robinson of Elite Travel Designs, Shannon LeBlanc of Paradise Vacation Escapes and Brianna Glenn of Milk + Honey Travels.

For more information or to view the summit, visittravelentrepreneurshipweek.com.

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Web sites and blogs can only succeed if theyre noticed. Through online marketing and promotion, you can build traffic to your web site. The best traffic however is that which comes organically. To improve your web site rankings, consider using a search engine optimization consultant. Hiring a SEO consultant can be a rewarding experience if you follow these simple guidelines.

Starting a search engine optimization initiative for your business is easier than you think. There are numerous SEO consultants and experts that can show you how to radically improve your rankings for much less than you might think. In fact, many search engine optimization consultants can save a good deal of money for you if managed properly.

To make your partnership with any search engine optimization consultant, you need to abide by a few general parameters. Successful engagements each include similar guidelines and can help you have a productive working relationship. By concentrating on these guidelines, you can mutually agree with your consultant on deliverable and what would be considered a successful relationship.

The first step in a successful consulting relationship is making sure that your consultant is credible. Does he have examples of his work? Are there references you can check? You want to not only find someone you can trust, but someone who is an authority on the subject youre focused on, SEO. There are a lot of people out there who think they know everything about SEO but have had not formal or hands on training.

The next step with your SEO consultant is to agree on what specifically the consultant will be doing for you. Is this consultant going to provide a review and analysis or are they going to provide a specific plan as well? Understand and have a very clear picture of what the deliverable will be so you arent disappointed with the result. Many consultant type relationships are ineffective because consultant and company arent clear on the work that is being performed.

The final step in any SEO type of engagement is to work with your consultant to develop a team of designers, developers, and programmers who can implement optimization recommendations. The place that most companies fall short is on implementation. Even if the consultant makes incredible suggestions that you know will have a significantly positive benefit on rankings, if they arent implemented, you will have wasted your money. The time to assemble your team is now.

Organic rankings are an essential part of any search engine optimization effort. To succeed online you need to consider how to continually improve and expand the search engine optimization of your website. Begin with a credible search engine optimization consultant and agree on deliverables. Have a clear understanding of what the consultant plans to deliver and when. This ensures a productive working relationship that improves rankings for the long-term.

Michael Fleischner is an author and SEO consultant. To learn how you can Improve search engine ranking, follow Michael on Twitter at @mfleischner or learn more about Michaels SEO training program at MarketingScoop.com.

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Don't Hire An SEO Consultant Unless You Do These 3 Things - Good Herald

SEO marketing in Los Angeles California supplies local proprietors with countless opportunities to increase profits and expand brand recognition. L.A. business owners that learn how to effectively utilize search engine optimization strategies will be rewarded with multiple benefits, including achieving higher search rankings than competitors.

Embracing SEO marketing in Los Angeles California is a necessity for any company that wants to conduct business online. This region is one of the most competitive markets in the world and consumers are some of the more demanding. They expect to be swept off their feet with the latest and greatest advertising methods.

Los Angeles has built a reputation for being an industry leader in developing advanced marketing techniques. Local companies have access to an incredible amount of talented people. Whether a business needs a marketing professional, video production crew, actors, musicians, or graphic designer, chances are they can select from the cream of the crop.

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There are numerous online marketing methods that can be incorporated. Choosing the most appropriate ones can sometimes be confusing. Few companies have the budget or staff to take advantage of every available strategy.

With that being said, Los Angeles companies need to incorporate as many techniques as possible to remain competitive in the market. The main purpose of SEO marketing is to develop an expansive online footprint via major search engines and niche search providers. In addition to boosting search placement, SEO also helps people find local businesses using different keyword phrases.

Business owners need to establish training for their staff before implementing SEO marketing. This can be accomplished by enrolling employees in a marketing training course that can be conducted online or in a classroom setting. Another option is to hire a marketing consultant to provide training.

Additionally, owners need to create a strategic marketing plan. Online marketing involves weaving multiple ad campaigns together to expand web presence. Creating a plan helps to assure everyone understands the steps that need to be taken to obtain desired results. It also aids in monitoring ad campaigns to determine accurate return on investment.

Employing a marketing consultant can be advantageous for businesses that are unfamiliar with Internet marketing practices. Experienced professionals can offer suggestions to facilitate the circulation of marketing campaigns and earn a higher rate of return.

Perhaps the most crucial factor of SEO marketing is learning how to interconnect published content and advertising campaigns to attain an advanced level of quality back links. Link building online is a valuable strategy that is used to connect content internally on websites and blogs and externally to other websites, blogs, directories, and social media networks.

Link building can be achieved using different methods that include: connecting website and blog content; article marketing; online video and podcast marketing; social media; and publishing company information to local search Los Angeles California directories.

Establishing a distinct reputation in L.A. can be a challenging task, but with the proper methods and marketing team it can be achieved. One affordable remedy is to employ the services of a marketing agency to assess which methods will provide the greatest results.

It can be advantageous to hire an SEO marketing company in Los Angeles California because they have a good feel for the market. Local companies better understand the types of ad campaigns that Angelenos will respond to favorably. Take time to consult with several agencies to find out what they offer and how they can improve your companys bottom line.

Simon Volkov is the founder of Online Marketing DNA; a full-service agency specializing in SEO marketing in Los Angeles California. We offer customized marketing packages to L.A. business owners ready to integrate Internet marketing. Learn more about benefits of SEO at http://www.OnlineMarketingDNA.com.

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Fundamental Elements of SEO Marketing in Los Angeles California - Good Herald

Digital marketing is an area which till date has been recession-proof and many marketers are looking to gain specialization in different segments of this field. With the shift in the way entrepreneurs are conducting business and pushing their marketing efforts towards the web, it has become necessary for them to not just find the right digital marketers to fill the roles but also to get skilled and uplifted with the knowledge of digital media.

It is not easy for entrepreneurs to conduct businesses as well as find time to attend a regular college. That is why institutes are coming up with digital marketing online training programs for entrepreneurs and working professionals so that they dont fall behind the technology. This makes it possible for professionals to take excellent marketing courses from the comfort of their home. The online marketing course helps you to understand the intricacies involved in the digital sphere and recognize the technologies involved to reach out to relevant consumer markets in the most effective manner. With the right understanding of digital techniques and tools such as online advertising and social media, it becomes a cake walk for you to meet your organizational goals and you can take business decisions in a more objective manner.

Hyderabad based college Digital Marketing School provides comprehensive online marketing training to not just students but also professionals in search of widening their career horizons. The course program provides students with intricate knowledge in various areas including Search engine optimization (SEO), Social media marketing, Web marketing, mobile marketing, Web analytic tools, digital advertising, content marketing and optimization, etc. When professionals begin to understand the digital world, it becomes easy for them to network and connect with like minded people.

With the expertise of digital marketing, you can successfully take your business to new heights using the right digital channels and strategies.

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Digital Marketing Online Training DMSchool

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Digital Marketing Online Training - Good Herald

Internet is a widely used for making business grows throughout the world. People are using it in numerous ways for making their products or services familiar to potential clients. The most appropriate way of doing Internet marketing or promotion of goods is opting SEO i.e. Search Engine Optimization. It is a technique through which various SEO experts boost the visibility of companys website and hence, the traffic of website enhances. It not only increases an individuals interest into a particular brand, but also improves the sale of several companies. Consequently, businesses can grab attention of customers.

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SEO Company New York city offering complete range of search engine optimization services with flexible plans for every small or large business in New York.

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Choose a reliable SEO company and make your business flourishing - Good Herald