Mediaboss Marketing

As soon as your put your knowledge into an online format, you open it up to a global marketplace. But too many online educators think creating an online course and pressing publish is the end point. Not to be an entrepreneurial party-pooper, but publishing your course is just the beginning.

I have over 40 online courses, have built close to 1,000 courses for other people and have more than 7,000 students enrolled in my online courses in over 130 countries.

Here's some tips I've used to grow my global student base.

Consumers are now in control of their knowledge because they have the power to jump onto a search engine and ask "How to xxx." A great way to rapidly go global is to start providing your audience with those answers.

If your content appears as the result for every "how to" question your audience has, then it is your courses they are going to buy.

Heres what to do: Write down every question your audience has on your topic, write a simple "tip" answer to each question and record that answer as a video.

Keep each video as close to the two- to nine-minute mark as you can. Note it is not wrong to film longer videos than this. Its just the modern day online learner may not watch the entirety of a video that exceeds this length and therefore may not get the full value of your content. Add the video to YouTube, your own blog and social media, ensuring it has a "how to" title that is the most likely to be searched by your audience.

Every video you add increases your chances of being found as the one "who has all of the answers" and your courses become a no-brainer for them to take.

Online course marketplaces are like the supermarkets of online courses. They are big, powerful, have huge reach and big customer numbers. The downsides to them are that you as the course owner do not own the student data, or have full control over your course pricing. However, many of them have millions of users all of whom you can get your course in front of.

Because these marketplaces can highly discount your courses, I advise you to only offer a smaller (quality) "taster" version of your course on these sites and use them as a way to get yourself in front of millions of customers from around the world that otherwise wouldnt know you.

Every online course is essentially a collection of tips, advice and strategies for something. Pull out every single tip and strategy from your course and for each one write a short blog post. Not only will your own website be more discoverable in search engine results due to the keyword content and data, but you can also repurpose those blogs as articles to send to industry relevant magazines.

Webinars are the global classroom. There are endless webinar tools out there that are free or very cheap. Select a small handful of tips from your online course the ones that people want to know are the best ones to pick, and create a free webinar where you share sensational value. At the end of the webinar, reveal there are X more tips just like those that you have to share in your course give them a discount coupon and expect to see some significant enrollments if you wowed them.

Just like the deli lets you taste a little square of cheese before you buy a block of it, allow your prospective customers to nibble on a piece of your training for free too. This will allow them to be assured you are the expert you say you are by seeing for themselves.

Create a mini version of your online course and give it away as a lead magnet opt-in on your website. Ensure you let them know they can upgrade to the full course at the end of the freebie.

Make sure the search engines can find your course. Write down at least 20 words and phrases people might type into Google to find a course like yours. Then go back through all of your course description, lecture titles and module titles as well as the course name itself to make sure they are optimized for search ranking by including the keywords you have selected.

Then go into the back end of your website and your online school and ensure you list all of your keywords and phrases into the SEO areas on your site to increase the opportunity for it to be found on Google.

Facebook groups are a fantastic opportunity for you to build strong relationships with your customers. They go way beyond the power of a Facebook page which these days have very little reach without paying. A Facebook group is a way to make your audience feel like they belong to something. If you can create this in your own global community you will create loyal fans from around the world forever.

Books are another fantastic way to reach your audience at a global level, and these days it's really easy to self-publish. Send your online course videos to a transcriber, do some heavy re-writing, filling, editing and formatting, upload your book on to the Amazon platform and youll immediately have your content open to over 63 million people.

I only started podcasting at the end of 2016 and the first thing I asked myself when I released my first episode is why I hadn't done it sooner. Create a podcast delivery plan around the content in your online course.

The more you can repurpose your content into every different medium possible the more your global student base will grow.

Sarah Cordiner is an international best-selling author, educator and professional speaker and one of Huffington Posts' "Top 50 Must-Follow Female Entrepreneurs." Reach her at sarahcordiner.com/services.

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11 ways to make your online course go global | Expert column - Virginian-Pilot

San Francisco Local SEO Helps Make Business Prominent in Local Searches

This press release was orginally distributed by SBWire

New York, NY -- (SBWIRE) -- 05/17/2017 -- Search Engine Optimization (SEO) is the most popular form of Internet marketing service available today. It has seen a tremendous growth over the years with the creation of many websites and the need of the clients to be in the lead. The Best San Francisco local SEO services aim at making their clientele are at the lead digitally in their respective fields.

Who are SEO specialists?

The demand of SEO specialists is much high. For a brand to be at the top of the game, they need to have a good online presence analysis through websites and social media. In the case of a website, mere the creation of it is not enough to generate leads. The site needs to be boosted with keywords and good content to promote the services and get customers. This is where SEO services come in. The SEO specialists are experts in the study and observation of search engines like Google, Yahoo, and Bing. The SEO specialists also indulge in a number of other activities like:

They ensure that the developed website is reviewed well in terms of content and structure.

They provide effective SEO services and advice on the development of the website of a brand.

They improve the content of a website using SEO tools.

They offer the clients useful online business improvement tactics.

They conduct targeted keyword research for the websites.

They also offer SEO training services to clients and people to manage the individual web pages effectively.

Unique Working Technique

The SEO specialists work for a wide array of clients from diverse fields. However, the working mechanism and the basic way of improving the website for a client remains the same process:

The SEO specialist gets an in-depth knowledge of a client and the products and services it offers.

Thereafter, they acquire the relevant keywords which a user may type in to search the type of business.

Once the keywords are ready, they include them in a content rich article which is included in the blogs and content of the websites. As such, whenever a user types in the related keywords, the search engine directly brings that business website to the forefront and this generates leads and profits for the brand.

This also generates huge traffic to the website which gives the search engine the credibility and genuineness rating for the brand and the engine regularly promotes the site on the top.

This way may sound simple but it is a mammoth task when putting in the effort. The specialists then have to regular monitor the websites and also include new content and information to maintain the website in the top-notch.

About San Francisco local SEO services There are many San Francisco local SEO services in the market nowadays. This makes choosing the best a hard task. The customer looking for SEO services should research the existing agencies and gather information about their reliability and success rate. An agency with a low rating is not worth investing in. an agency with a good rating can improve the brand reputation with good promotional tools online.

For more information on this press release visit: http://www.sbwire.com/press-releases/avail-the-best-of-san-francisco-local-business-promotion-services-807732.htm

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Avail the Best of San Francisco Local Business Promotion Services - Digital Journal

If youre going to market a business, an event, or an initiative online, you need to know how the game is played in the age of digital media. From social networks to SEO challenges to hyper-specialized Internet marketing campaigns, you need to be fully versed in how and where your prospective customers are making their buying decisions.

With the double-barreled Digital Media and Public Relations course bundle (available now for only $19 over 90 percent off from TNW Deals), youll be on your way to understanding and using the immense power of digital marketing.

With Internet Marketing Fundamentals, youll examine the venues where people communicate in the 21st century and how to speak their language. Go deep inside market research, brand targeting, and lead generation to develop a working Internet marketing campaign for growing your brand. Social networks and search engine optimization techniques are also on the agenda in this all-inclusive course.

After identifying your arenas, the Certificate in Media and Public Relations Online course will help you refine your message. This instruction will take you through the finer points of effective networking helping you establish relationships and refine your marketing tools. Whether its basic meet and greet situations, establishing a marketing plan, or even handling crisis communication, this training will have you ready to tackle media relations issues both big and small.

Each course retails for $150 on its own, so dont miss out on the chance to grab both courses at a fraction of that price only $19.

Get this deal

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For $20, you'll learn all the tricks of digital media specialists - TNW

Inspiring businesses from around Exeter were rewarded at a glittering 2017 Express & Echo Business Awards ceremony. From innovative start-ups to long-established landmarks of the city's economy, a wide range of enterprises received awards in categories ranging from Apprentice Employer of the Year to the City Centre Award.

Around 300 people packed Sandy Park for the awards ceremony on Friday night. The black tie event was hosted by Bill Martin, Trinity Mirror's group editor for Devon and Cornwall, and television journalist Alexis Bowater.

Before the ceremony got under way, the audience heard from Brian Lodge, of headline partner South West Communications, who spoke about how 21st century connectivity allowed businesses to operate from any part of the country, and Patrick Phelvin, the editor of DevonLive, Trinity Mirror's new news website for the county which is based in the centre of Exeter.

They were welcomed onto the stage by the Devon & Somerset Fire & Rescue Service drummers.

The guest speaker for the evening was Mary Quicke, who described how in her 20s she had fallen in love with farming and helped to grow a dairy farm into an artisanal cheese business which distributes around the world.

After a three-course winner the awards were presented and the winners who were presented with a stainless steel award produced in Exeter by last year's business of the year, Van Guard - were as follows:

Clear Property Limited - an estate agency which has arranged community sports events, supported healthy eating in city primary schools and donated funds to the Exeter branch of Age UK.

Tyler Grange a landscaping and ecology company which aims to produce a lifestyle business so everyone enjoys their work. It puts staff first, offering competitive salaries, training and flexible working.

Custodian Solutions the company was developed by its three founders to fight counterfeit medicines which are estimated to kill up to 100,000 people around the world every year.

Bitpod - Established in 2012, Bitpod specialises in online video. The company has developed an in-house studio, animation, video SEO and video training.

Awcock Ward Partnership - The civil engineering partnership last year achieved Investors in People status and was found by assessors to be a "bright, clean and welcoming" place to work.

Exeter Rugby Club - Match-days at the Chiefs are always special, but the Exeter Rugby Club hospitality team prides itself on making it that bit better. The VIP service gives an amazing day out, plus a wealth of memories, thanks to the hard-working team at Sandy Park.

DanSci Dance Studio Ava Thomas has an innovative and encouraging outlook and sessions include "back to ballet" classes, children's classes and one-to-one sessions.

Bunyip Craft - The independent shop specialises in beautiful, useful craft supplies and workshops for all capabilities and runs craft workshops and children's parties.

Amtek Plastics - Established in 2004, the company's year on year profit growth has seen it become one of the UK's leading manufacturers. It has a team of highly qualified specialists who can help clients take a product from design through to production.

Life Dental & Wellbeing - A small business, with just eight employees, 40 per cent of Life Dental's workforce is made up of apprentices. The apprentices in place are integral to the team and progressing well.

The Salutation Inn - Located in Topsham, the Salutation Inn is a restaurant with hotel accommodation and caf which sources fine produce locally and imbues its staff with a passion for good food.

Sandy Park the home of the Exeter Chiefs has become a regionally-important conferencing facility with outstanding customer service. There are plans afoot to add what will be the largest hotel in Exeter.

Exeter Media Sales Director Michelle Pugh said: "The awards were really special this year, there was a huge amount of passion and pride in the room, and companies large and small with some incredible tales to tell.

"I'd like to thank all our partners and sponsors for supporting the scheme and helping us celebrate the best of business once again."

Sandy Park wins a prize of marketing across the Trinity Mirror network of newspapers and websites worth 10,000.

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Inspiring companies rewarded at 2017 Express & Echo Business Awards - Devon Live

Do you like writing about the Oakland Raiders? Are you interested in being a front page contributor? Then we may have an opportunity for you. We currently are looking to fill as many as two positions with monthly stipends available based upon number of weekly posts you can commit to writing.

If you are interesting in joining our staff here at Silver & Black Pride, please contact me at LeviDamien@gmail.com with a relevant subject line. Here is what you should include in your "application"

We will be accepting applications through the end of the day on Friday, May 19, 2017, but could start considering applicants sooner than that, depending on the volume and type of candidates who apply.

We will also accept applications for non-paid contributors and will consider outstanding candidates who want to post sparingly as a member of the S&BP staff. This may be of interest to individuals who would like to commit to one weekly column, freelance features, or who enjoy compiling videos. However, we may choose to not add any non-paid contributors at this time.

If there are any questions about the process, please feel free to leave a comment down below.

Thanks,

Levi Damien

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S&BP is looking to hire Raiders contributors - Silver and Black Pride