Archive for the ‘SEO Training’ Category

How one 24-year-old runs a $70000-a-month business while traveling the world – The Independent

Aileen Adalid entered the corporate world at age 19 after graduating from De La Salle University in Manila, Philippines, with a degree in business management.

But the trilingual Philippines native quickly grew envious of the flexible lifestyles of digital nomads she met while freelancing on the side in Manila.

At 21, Adalid quit her entry-level job at Deutsche Bank which paid just $300 per month to transition to a life of perpetual travel.

For the next year, Adalid freelanced in graphic design, web design, SEO management, and online marketing, sustained largely by one stable client contract that earned her more than double her previous salary. The best part: The flexibility enabled her to travel frequently to places like France and Thailand.

In May 2014, Adalid partnered with a friend to start an online Amazon retail business called Adalid Gear, a health and outdoor accessories company, and relocated to Belgium.

She also revived her one-time teenage diary blog, I Am Aileen, fashioning it into a lifestyle and travel blog that has gained traction among online travel communities.

Adalid now earns about $5,000 a month from her online ventures, and she travels from her home base (now back in the Philippines) at least once a month to destinations throughout Europe and Asia.

You can follow her adventures on her blog, I Am Aileen, or through her Facebook or Instagram.

Adalid told Business Insider about cutting ties with the corporate world to chase after the digital nomad lifestyle, and finding a balance between travelling the world and running two successful ventures. Read on to find out how she did it.

Back in college, Adalid studied business management and had a combined year of training experience under her belt at huge multinational companies like Nestl, Unilever, and Siemens.

But after graduating college at 19 and spending two years working as a product controller at Deutsche Bank, she realised the corporate life wasn't for her. She was increasingly intrigued by both entrepreneurship and travel, so she left her job with about $600 in savings in April 2013.

I started working as a remote freelance graphic designer, web developer, and marketing assistant taking on different projects but with a main stable client who employed me. My pay at this point was more than double of what I earned at my office job and I was able to control my time more for working as I started to travel around more.

After a year of freelancing, Adalid started her Amazon retail business, Adalid Gear, and relocated to Belgium on a student visa after being accepted to a graduate program at the University of Antwerp.

When her namesake business took off a few months later, Adalid left school and switched to a partner visa with the help of her Belgian business partner to focus on growing the business. To get the company off the ground, they started by carefully researching the market to discover the most in-demand products.

Their dedication paid off. Adalid Gear which sells sports and outdoor gear now has average monthly sales of $70,000, and has established markets in the US and UK.

Adalid said enlisting mentors has been one of their most invaluable business strategies. It was helpful for us to remain connected to people who run the same kind of business like ours, and to take up coaches who can guide us along the way, she said.

Adalid herself now earns about $5,000 a month from the business and affiliate partnerships, sponsored posts, and social media shout outs related to her travel blog. And thanks to brand and tourism board partnerships, Adalid often scores free travel and accommodations.

But she doesn't accept everything she's offered. I want [the blog] to remain authentic, personalised, and uncluttered... besides, I already earn most of my 'keep' from my online business. Thanks to travel freebies and discounts, she says she's able to save about 70% of her income.

Adalid typically works less than four hours per day on Adalid Gear, mainly handling research, marketing, promotions, and communication, allowing her to go on a trip from her home base at least once a month.

During my two years in Belgium, I have gone on a scenic road trip in the Faroe Islands, climbed mountains in Norway, celebrated Bastille Day in Paris, explored off-the-beaten-path destinations in Belgium, driven through the highest mountain in the Alps East of the Brenner Pass in Austria, soared above the coast of Indonesia on a helicopter, and met a geisha and the 'last samurai' in Japan.

Adalid's nomadic lifestyle has taught her a few lessons about productivity. Being constantly on the move can ruin anyone's focus, rhythm, and pace, but I've discovered that it can be easily solved by doing slow travel and finding the right balance to how you do your workflow.

Her advice for others who want to work and travel: Always think long-term ... Surely, it's fine to take it easy at the start as you get skills and do temporary work and projects, like volunteering, but at the very core, it's still best to work your way towards a grand goal that will give you a more stable remote profession.

Adalid is back in the Philippines now with plans to make Spain her next home base. Her long-term goal is to continue to grow her businesses and to travel to every country in the world.

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Read the original article on Business Insider UK. 2016. Follow Business Insider UK on Twitter.

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How one 24-year-old runs a $70000-a-month business while traveling the world - The Independent

SEO Training for Editorial Teams – MastheadOnline (blog)

So you want to be found on Search. Absolutely. Survival depends on it. But how? How do we get found on search? The answer is that you need to do what you do but do it slightly differently. You will need to change the way you do things at the office from the editor all the way on down when it comes to publishing your content in a Search friendly way.

Your editorial staffs job is writing about topics that interest your target audience. This creates content that online readers, just like print readers, are looking for. However, now, in addition to creating interesting content, your editorial staff must also make their content easy for interested readers to find through the search engines. This is a shift for your writers, but one that can be made fairly easily with some training and the right tools.

Editors must understand that the purpose of the changes theyll see to their writing habits are designed to increase traffic and readership. Unique and original content that your target market will love is really only as good if potential readers can find it. This change in focus will bring you a wider range of readers outside of those people who visit your website or blog regularly.

Lets be perfectly clear: your content should be written for your audience firstsearch engines second. Youre not asking your writers to create any content they wouldnt normally create, but just to optimize it in a way that search robots can find and index it. Well get deeper into formatting things behind the scenes later, but for now, lets take a look at the fundamentals.

Keyword Research - The Lowest Hanging Fruit

Print magazines succeed, in part, due to their ability to write catchy headlines. This works for humans, but not as well for search engines. Search engines take everything you write literally, so eye catching headlines are problematic, especially if these involve sarcasm, double entendres or witty satire.

Every subject or business has a lexicon of language. keywords that define what they do, how and for whom. These are the words that, according to research, are most often used when searching for information related to this subject. For example, if you want to buy a car, you probably search something like best deal on a Honda in Vancouver if youre looking for a Honda and you live in Vancouver.

A quick and easy way to begin creating content that will fare better in the search engines is to know your top 100 keywords and begin incorporating these naturally into your content. You can get help developing this from a professional SEO consulting firm or from people like us. Hiring a pro ensures the keywords have been verified to be valid, at least according to the almighty Google, Bing and Yahoo. You can also create your own list, by brainstorming the 100 words that best define what it is you do or are the subject matter authority on. There are certainly more than 100, but start with a list that everyone can agree would be the words a reader would most likely use when trying to find the kind of content you provide.

If you choose not to solicit the help of a professional SEO consultancy, at least spend some time researching the words you choose to get some verification that these words are worthy in the eyes of Google before moving on to any kind of ad spend or investment of time and money on optimization.

These words work best when used in key phrases, like the one mentioned above on car buying. You wouldnt simply search car, would you? Turn your words into simple search phrases.

There are a couple of ways to begin optimizing your content for the search engines. Your writers can begin using the phrases as they write content, where it is appropriate and sounds natural. With more than 100 words and even more phrase combinations, it can certainly be done, and offers the most natural approach. This approach prevents your content sounding like it was written for the search engines.

Some writers will be able to incorporate this change more easily than others. Its a good idea to have some training on this, and to let the writers brainstorm together. It can be tricky, but if your writers will commit to it, this is the best way to ensure your content is keyword optimized and enjoyable to read.

The second way to incorporate keywords for SEO is to have a final editor read the written content and incorporate the keywords before publishing. Its trickier to get reader friendly content this way. In the beginning, however, we recommend having someone check the writers content for good keyword use and entering keywords if necessary. This provides a check, but allows your writers to develop themselves as keyword writers at the same time.

In the next article, well delve further into incorporating keywords into your content and ensuring youre taking advantage of all the keywords your potential readers will use. Meanwhile, if you have questions or would like to learn more about incorporating SEO into your workflow, give us a call. Our Director of Digital at K9 strategy+design Richard Carmichael is happy to help.

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SEO Training for Editorial Teams - MastheadOnline (blog)

Business Calendar – Oroville Mercury Register

May 10: The next business gathering of Conozcamonos (Lets get to know each other) is planned for noon to 1 p.m. at Elite Nutrition, 585 Los Robles Ave. in Hamilton City, sponsored by the Spanish newspaper Sabias Que. The goal of the gatherings is to learn more about the Spanish businesses and services in the area. RSVP to Roxana Nunez for Spanish, 828-5687 or Andrea Mejia 321-9677 for English.

May 16: Pitch Perfect will be sponsored by Chicostart, a nonprofit incubator in downtown Chico. Entrepreneurs and business start-ups who want to improve their pitches to investors, banks and others are encouraged to come to Chicostarts Tech Talk. Details: 12-1:30 p.m. at Chicostart, 411 Main St. Ste 101. Info. 924-5100 or wendy@chicostart.com Two Chicostart members will be practicing their pitches to local mentors. A Chicostart meetup hang is planned from 5 to 7 p.m. at Two Twenty Bar, 220 W. Fourth St.

May 17: Grow Your Company Strategically will be presented by the Great Chico Area SCORE, a nonprofit association dedicated to helping small businesses. Details: 7:30 to 9 a.m. at Cozy Diner, 1695 Mangrove Ave. Cost: free. For information, http://www.greaterchicoarea.score.org, scorechico@sbcglobal.net or call the Chico Chamber, 891-5556. Making the transition from a start-up or mom and pop operation to an enduring great company is difficult. This session will discuss leadership styles and effectiveness, components of effective strategic plans, methods to translate a strategic plan into specific tactics and budgeting to make it happen. (This has been rescheduled from May 16)

May 23: Introduction to Search Engine Optimization will be offered by the Small Business Development Center at Butte College. Details: 9 to 11 a.m. at Butte College Glenn County office, 604 E. Walker St. Rm. 101. Cost: $30 in advance, $40 at the door. Reservations: 895-9017 or http://www.buttecollegesbdc.com SEO is the process of getting a website seen by search engines. Topics will include site maps, Google Developer tools, Google Analytics, content writing, coding and more. This is for individuals who manage or update their websites.

May 24: SCORE representative Peter Fong will host a free meeting in Chico. Fong is the district director of Central California SCORE, and will be talking about resources that small businesses can use. Details: 10 to 11:30 a.m. at Butte Creek Country Club, 175 Estates Drive. Cost: free. Reservations: Chico chamber 891-5556. Fong, who developed six companies over 26 years, will discuss access to alternative lending, working with banks, doing business with state agencies, assistance for business plans and financial statements, small business opportunities, and the U.S. Small Business Administrations role for small business.

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May 31: Understanding Payroll Payroll Taxes, Records and Functions in QuickBooks will be offered 8:30 to noon at the Small Business Development Center at Butte College, 2480 Notre Dame Blvd. Chico. Cost: $50 prepaid or $60 at the door. Reservations: 895-9017 or http://www.buttecollegesbdc.com Topics include state and federal laws regarding business payroll function and record keeping to comply. Examples of processing payroll functions using QuickBooks will be provided, including discussion of e-filing payroll taxes and forms out of QuickBooks. A QuickBooks payroll manual and handout are included. The trainer is a CPA and QuickBooks ProAdvisor with payroll expertise.

June 1: Chico Chamber of Commerces Summer Bash to honor Bird in Hand and Made in Chico, two local retailers. Details: 5:30 to 9:30 p.m. at Patrick Ranch in Durham. Tickets $35 adults, $12 child. Reservations: http://www.chicochamber.com or 891-5556. The local band The Kelly Twins Dueling Pianos will perform throughout the evening, and a Hawaiian style dinner will be catered by New Hock Farm Catered Events.

June 29: ServeSafe Food Safety Training and Certification will be offered by the Small Business Development Center at Butte College. Details: from 9 a.m. to 5 p.m. at the center, 2480 Notre Dame Blvd., Chico. Cost: $120 prepaid or $130 at the door includes textbook. $80 prepaid and $90 at the door without the books. Reservations: 895-9017 or http://www.buttecollegesbdc.com State law requires retesting and recertification every five years. The course includes the National Restaurant Associations ServSafe exam, essentials, manual, test sheets and certificate.

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Business Calendar - Oroville Mercury Register

Boulder SEO Marketing and Easyling to Present Webinar on How to Improve Return-on-Investment With International … – Benzinga

The complimentary, hour-long, online event is scheduled for Wednesday, May 24, 2017 and features Pter Farag, Co-founder and CEO at Easyling and search engine optimization training and consulting expert Chris Raulf of Boulder SEO Marketing

Denver, Colorado (PRWEB) May 11, 2017

Boulder SEO Marketing, a top rated a top rated search engine optimization training and consulting agency and consulting agency, today announced that it has teamed up with Easyling, a leading website translation technology provider, to present how to choose the right method to translate and localize a website and how to optimize multilingual websites for online search in a complimentary online event. The 60-minute webinar is scheduled for Wednesday, May 24, 2017 at 9:00 am PDT; additional information and registration are available by visiting: http://www.boulderseomarketing.com/seo-training.

Pter Farag, Co-founder and CEO of Easyling notes, "If you want to successfully tab into new foreign markets, communicating with your potential customers in their native language is absolutely crucial to succeed." He adds, "Technology has become a time- and cost-saving part of the overall website translation process and we're excited to share best practices and an overview of our technology in this webinar."

"Thousands of websites are created each and every day and most of these newly created websites are hosted in-country. If a translated and localized website wants to have a realistic chance to compete with these sites, it has to be optimized for Google search as if it were a local website," notes Chris Raulf of Boulder SEO Marketing. He concludes: "Webinar attendees will learn the steps before translating a website, multilingual and international keyword research, and the crucial tools and technologies supporting the ISEO process."

This webinar is suitable for anyone involved in creating or managing multilingual websites or anyone interested in learning more about website localization and international search engine optimization.

About Easyling (http://www.easyling.com) Easyling is a state-of-the-art, CMS-independent website translation technology for Language Service Providers (LSPs) with full automation and automatic change detection capabilities. Headquartered in Budapest, Hungary, Easyling works with hundreds of LSPs - ranging from the biggest to medium sized - around the globe. Easyling has been integrated into several CAT tools like XTM, memoQ and others. Besides its flagship technology, Translation Proxy, Easyling also offers Javascript-based website translation for Intranet, knowledge-base and web-application localization and a variety of other delivery options.

About Boulder SEO Marketing (http://www.boulderseomarketing.com) With offices and training facilities in Denver and Boulder, Colorado, we take pride in offering 5-star rated in-person and online SEO training courses for all levels. Businesses worldwide rely on our digital marketing training and consulting needs. Our team of experts help small and medium sized businesses implement strategies that will improve a company's visibility in search engine listings, increase web traffic from organic searches and boost sales.

For the original version on PRWeb visit: http://www.prweb.com/releases/2017/05/prweb14328958.htm

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Boulder SEO Marketing and Easyling to Present Webinar on How to Improve Return-on-Investment With International ... - Benzinga

Jobs and training boost in new island arts programme – Press and Journal

The Aros Centre in Portree has launced a year-long community arts-based programme

A new island arts programme will provide a jobs and training boost.

The Aros Centre in Portree, Isle of Skye has launched Tha Seo Math Dhuibh Good for You, a year-long community arts-based programme.

A new island arts programme will really be good for everyone as it will provide a jobs and training boost.

The Aros Centre in Skyes capital, Portree, has launced a year-long community arts-based programme called Tha Seo Math Dhuibh Good for You.

As part of the Highland Culture: Take Pride, Take Part Investment Programme, the Highland Culture Strategic Board and Creative Scotland have invested in the audience development project which will engage the wider community in a variety of arts-based activities.

Iseabail Strachan, the project officer, is currently engaging organisations, groups and artists to introduce a diverse programme of workshops, walks, classes, performances and educational projects throughout Skye and Raasay.

The project wants to make activities inclusive and accessible to people of all ages and abilities as well as boosting health and well-being. It will also provide employment opportunities and specialist training for artists.

As a key partner in the project, ATLAS Arts will deliver Cig Sgiathan Five Wings, a programme of accessible walks with artists across the five wings of Skye and in Lochalsh. The walks will be delivered in collaboration with Step It Up Highland (SIUH), the University of the 3rd Age (U3A), Staffin Trust and other groups.

Aros managing director, Donald MacDonald said: We wish to engage with as many people as possible as the programme will include movement classes, story-telling, dance, walks, visual arts, film, poetry, writing and music.

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Jobs and training boost in new island arts programme - Press and Journal