Mediaboss Marketing

Job Introduction

We have an great opportunity for someone looking to further their career in Technical SEO and digital marketing; providing you with extensive training and the chance to work in close alignment with other digital channels and industry experts! The SEO team at iProspect is getting close to 100 people strong and youll be working with some of worlds the most high-profile brands.

If you love SEO (particularly the technical side), like solving problems and have motivation to work under your own steam then we want you to join our team. In return well help

Role Responsibility

Account Support

Support the Head of Technical SEO to deliver the wide range of technical SEO tasks required. Work with SEO Account Managers and internal client teams to develop an increasing knowledge of your accounts. Maintain an on-going relationship with each client team to provide an efficient road-mapping process. Monitor our clients website health and proactively report about any findings or outstanding issues. Work with client development teams to ensure SEO fixes are understood and implemented Being able to formulate hypothesis and perform tests, analysing results, and blog posts. Contribute to the team growth by sharing SEO knowledge, collating slides and document to be presented to the Tech Team as well as the wider team. Reporting & Data Analysis

You must to be confident working with Excel, and also work to spot trends in data that may help to diagnose technical SEO issues with a website. The Ideal Candidate

Our perfect candidate will ideally have:

Proficiency in using the Microsoft Office package A good understanding of SEO principles and Google best practice Great knowledge of Google Search Console and Bing Webmaster Tools A working knowledge of how HTML, CSS and JavaScript work together A basic understanding of client-server behaviour, and the HTTP protocol (e.g. how the GET & POST work, server response codes). Good knowledge website crawling tools, Screaming Frog and Deep Crawl Its a bonus if you have:

A working knowledge of Google Analytics. First hand website development experience e.g HTML, CSS, JavaScript, server-side, database. First-hand experience of using popular CMS, like WordPress. Familiar with project management platforms e.g. Basecamp, JIRA, Trello etc. Package Description

In addition to a competitive salary we are committed to creating a great environment for all of our employees. We offer everything you would expect from a large company 25 days holiday, competitive pension plans, life assurance, free eye tests and rail season ticket loans. As well as perks such as Flexible Fridays, kitchens stocked with tea and coffee and staff events, there are great local and national discounts from leading retailers.

We also offer lifestyle benefits such as cycle to work scheme, childcare vouchers and Corporate Social Responsibility (CSR) days to use working for charitable causes each year. There is also a great holiday allowance scheme allowing you to buy a couple of extra days holiday too!

About the Company

Think big. Really big. And really successful. And youll get a sense of our clients. As a leading digital marketing agency, we create powerful marketing programs for some of the worlds largest and most successful brands and our diligence has been recognised with multiple awards including The Drums Media Agency of the year 2016. From effective search engine marketing programs to social media strategies, our work helps these major players stay ahead of the competition. Our clients turn to us for one thing: digital marketing excellence that produces impactful business results.

Get in touch if you want to hear more about this role or click to apply for the chance make your mark within our award-winning team!

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Technical SEO Executive - Prolific North

Forbes

From Ph.D. Candidate To SEO Guru: Brian Dean Of Backlinko Reveals How He Achieved SEO Success Forbes He travels the world visiting places that you and I will only dream of, all the while working remotely to keep up with his training business. But, it wasn't always that way. Dean earned his undergraduate degree in nutrition from the University of Rhode ...

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From Ph.D. Candidate To SEO Guru: Brian Dean Of Backlinko Reveals How He Achieved SEO Success - Forbes

April 19, 2017 --

Schaumburg, IL (PRWEB) April 19, 2017

Proceed Innovative is a full service digital marketing agency based in Schaumburg, IL and a certified Google Partner. On May 4, 2017, Proceed Innovative is hosting a marketing seminar promoted by Google that is focused on helping small businesses improve their online presence and boost the traffic to their website. This seminar takes place during National Small Business Week (April 30 May 6) and will cover proven SEO, web design, and online advertising strategies that will help businesses get the most out of their website.

The workshop will include a presentation by Proceed Innovative covering effective online marketing strategies with brand new tutorials from Google as well as various resources that Google has available for businesses. The topics will cover the creation and management of Google listings, effective website optimization for desktops and mobile devices, online advertising for website promotion, and other useful tools from Google. Business owners and marketers who attend will gain a better understanding of how to attract local search traffic as well as how to be found through online advertising on any type of device. This seminar is at 11:00 am on Thursday, May 4, 2017 at the Schaumburg Corporate Center in Schaumburg, IL. Registration starts at 10:30 am and lunch will be provided before a brief training session. Attendance is free but prior registration is required. Visit the event page on Proceed Innovative's website to learn more and to register.

About National Small Business Week

National Small Business Week is dedicated to celebrating small businesses in the United States and recognizing their critical contributions. The President of the United States has announced the start of Small Business Week each year since 1963.

About Proceed Innovative

Proceed Innovative is an internet marketing agency and Google Partner that provides a range of SEO and web design services to help companies improve their online presence. Their digital marketing services include full web design and search engine optimization (SEO) as well as local SEO, lead generation, pay-per-click (PPC) training and management, and web analytics consulting among others. Proceed Innovative was named one of the top 50 Most Powerful Google Tech Providers in 2016 by CIO Story and their experts are always up to date on the latest industry trends to provide effective results for their clients. Contact Proceed Innovative at (800) 933-2402 to learn more.

Read the full story at http://www.prweb.com/releases/digital-marketing-event/grow-business-online/prweb14254352.htm.

Source:PRWEB.COM Newswire. All Rights Reserved

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During National Small Business Week Proceed Innovative will Host a Free Workshop: Grow Your Business Online - IT Business Net

If your business is making attempts to bring some of your content marketing efforts in-house, a customized training workshop can be very valuable.

If youre the head of marketing or one of your organizations leaders, setting expectations with your content trainer(s) will be key. A good content marketing speaker or educator will be able to customize the workshop to the specific pain points your company is having with digital marketing.

A content marketing workshop can be condensed to a specific portion of online marketing such as search engine optimization (SEO) or editing strategies or be a full-day intensive training session with your larger organization. Some common objectives that teams want to learn about include:

Once you and your trainer know your objectives for the training course, your trainer should work with you to gather available information such as:

A workshop that is personalized for your team can jumpstart your marketing efforts and convince doubters. Ive seen many instances where an organization has a content marketing believer or evangelist, but they struggle to get buy-in from others internally. Simply bringing in a content marketing expert to reinforce and expand upon the ideas from the internal evangelist can be effective in getting your company to the next phase.

In addition to confirming your strategic plans, a content marketing workshop will benefit your team because youll learn:

When I started at Vertical Measures three years ago, we gave a lot of what I call lecture workshops. We walked attendees through our content marketing process and showed them tactical best practices they could take back to their companies.

While lectures can be effective for conferences and events, Ive seen that interactive workshops are much more effective for smaller groups. We take that same tactical approach, but we help attendees leave the workshop with an actual, detailed plan of their own.

Interactive workshops which we have been doing more and more of in the past 12 months help workshop attendees actively participate in the learning process. We conduct a variety of exercises, including:

Source: mindmeister.com

Source: https://marketoonist.com/wp-content/uploads/2016/04/160404.customermap.jpg

As the demand and expectation for high-quality content increases, organizations are realizing they cant outsource all of their digital marketing efforts. So how do you start to bring the necessary skills in-house? Working with an experienced trainer to architect a customized content marketing workshop for your team can be a fun, creative, and worthwhile effort for your business.

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What Will I Learn in a Content Marketing Workshop? - Vertical Measures (blog)

With digital marketing being a crucial component of any business in todays time, there are many components to focus on, whether that be social media, traffic, copy writing, and many others. However, one crucial piece that most people dont consider or have a grasp on is SEOSearch Engine Optimization.

With many people considering themselves to be marketing or social media experts in an industry full of fake marketers and entrepreneurs, it can be quite difficult to overcome and interpret the misinformation that is disguised as valuable information.

The saying goes that,You will be paid according to the value you provide to the marketplace.

One vital skill to learn is SEO.

Having been in an industry full of marketers who complicate the term and the steps required to achieve increased ranking on Google, it can be quite difficult to understand and interpret why you went from the first page of Google to the 3rd or 4th page.

Like your health needs to be maintained through proper diet and training, SEO rankings and websites need to be constantly maintained in a similar manner. You should be constantly increasing your sites value, whether that be through content or external news outlets that validate your existence in the marketplace.

Kotton Grammer is an SEO Marketing Expert that has worked with clients like Tai Lopez and Bob Proctor. He has his own digital marketing agency that makes tens of millions of dollars by heavily focusing on SEO and by driving results for his clients. Furthermore, he currently is one of the coaches of the renowned marketing course OMG Machine which focuses heavily on SEO training and on educating users on how to drive results for their clients. Not only can Fortune-500 companies benefit from the use of these techniques, but small businesses can also utilize these very techniques to help educate consumers about their businesses.

For twoyears in a row, he has been able to rank number one as an SEO expert using keywords like, Chicago SEO and Tokyo SEO to display the fact that he is truly the best and a master of his craft. Not only is it important to have the major keywords your customers are using to search, but it is also important to understand that keywords will change. Furthermore, it is important to stay up to date on the changes so you will be able to drive results for your business and clients.

Selling SEO is like selling real estate, it is all about three things: location, location, location. Similarly, the more visible your business is in the Google rankings, the more it acts as a proxy for you to have longevity and visibility in the market.

Do you think SEO is dead? According to Search Engine Island, SEO spending will increase to $80-billion by 2020, which is a projected 92 percent increase over the next three years. Lets look at how to crush it.

Anyone can put out content, but if that content is not relevant to your personal brand or your business, then it is practically useless.

The first step is to understand that content is important and the keywords that are needed to optimize that content are crucial as well. These keywords must be in place so when people are searching for your business, those people can find you. Think of SEO like a popularity contest in high school. If youre friends with the cool kids like the athletes and cheerleaders, people will know more about you and talk about you because of the people you are associated with.

Make sure if you are a lawyer or your client is a lawyer that they have content that is related to legal frameworks and not information like how big Kim Kardashians butt is. It is also important to understand that while you may not have been the popular guy /girl in high school, in business: branding and popularity is everything.

When a potential customer decides to search for a restaurant, you want your clients page to rank on the 1st page of Google because most people dont go far into the 2nd page of Google, let alone the 3rd page.

The second step is to get people talking about your content because in a world of technology where algorithms are constantly changing on different search engines like Google, it is important to ensure that you always have people talking about your business. Google will be able to prioritize that versus your competitors. For example, having backlinks from major news outlets like CNBC, Entrepreneur, Inc. and Forbes will enhance your credibility and visibility in the market. If you get the masses talking about your content and are able to remain relevant to people year over year, you will constantly be able to rank high in Google and other search engines.

Third, people consider funnels to be the holy grail of marketing, but they fail to understand that without traffic funnels are absolutely useless. Yes, people undervalue the importance of traffic, whether it be organic or paid Without traffic, SEO rankings wouldnt exist. Being able to drive traffic that converts is grossly underestimated and is important when trying to rank your pages on the first page of Google.

Driving traffic from different social media outlets like LinkedIn, blogs, PR articles and many more will assist in increasing your rankings and producing results. The more traffic that is driven to your website, the higher your chances increase of potential customers buying from you.

The reason SEO can be a great tool to determine if someone is truly a master of their craft is because people can lie about being an expert or claim that they are the best, but the numbers never lie.

Kotton says, SEO cant be faked, it is tried and tested and is one of the markers of an individual who is great at their craft. People could lie about their incomes, but they cant lie about their SEO rankings.

In summary, relevant content, people talking about your brand and traffic are the major keys for SEO rankings.

However, the three skills needed to master SEO are understanding the technical elements of SEO, being creative with the keywords and your methods, and being able to have a model that you can duplicate so your business is constantly ranked on the 1st page of Google and better than your competitors.Opinions expressed here by Contributors are their own.

Fahad is the CEO and Founder of Bay Street Brands which is a digital advertising agency that helps businesses, entrepreneurs, and top brands build a social media brand. Growing up in Toronto, Canada, his hunger for entrepreneurship was ignited at the age of 11 through a narrative of a multi billion dollar and decided that one day he will strive to achieve that goal. Hes had 2 successful mentors: Matt Pocius- The Youngest and Highest Paid Internet Marketing Consultant, and Richard Moore-A Consultant to Multi Million pound board of companies.

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This Simple 3 Step SEO Formula Will Help You Run a Multi-Million ... - Influencive