Mediaboss Marketing

Not even four days since he entered the military in order to fulfill his mandatory service, actor and singer Seo In Guk has had to leave due to medical circumstances.

His agency Jellyfish Entertainment explained that he had been ordered to return home on March 31, contrary to his wishes, and Seo In Gukreportedly left his training center at approximately 5 p.m. KST.

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The reason for his return is an osteochondral lesion -injury or small fracture of the cartilage surface- on his left ankle. While knowledge of the injury existed before [he entered] training, it appears that the exact state of the injured area was confirmed following further medical examination, they stated.

According to earlier reports, a source stated that the actor had been receiving treatment every day since entering the army, until the command was given. Another source also addedthat Seo In Guks ankle was not in good condition, as later confirmedby his agency.

Jellyfish Entertainment relayed, He plans on being reexamined at the regional Military Manpower Administration office, and will reenter the army depending on the health examination.

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Seo In Guk Leaves Mandatory Military Service Early Upon Further Medical Examination - soompi

Fifty-two percent of SMBs in the US invested in SEO last year, and even more (74%) intend to do so this year, according to the latest report from Clutch. However, more than 50% limit their SEO activities to local and on-site optimization rather than expand SEO opportunities to content creation and guest posting.

The extent of SMB SEO efforts appears to be dictated by the resources used, says Clutch. Six in 10 of SMBs use in-house resources for SEO yet it is often a combination of internal and external resources, such as agencies, consultants or software, that is most effective.

"The in-house person eventually gets to a point where they hit their limits. They don't have the training," said John Lincoln, CEO of Ignite Visibility. "To do SEO correctly and really compete in this very competitive online space, it's good to have a true external expert that's working at an expert company along with somebody who's in-house."

Website traffic from search engines is the metric used by most small businesses to measure SEO effectiveness (56%) while 50% track the quantity and quality of backlinks to their site.

"The goal of SEO is to rank highly for search terms real people use to find answers to their questions," says Michael Mignogna, CEO of SEO and marketing firm Minyona. "So, it's neither traffic nor backlinks that an SEO expert should be focusing on. Instead, they should be reporting on which keywords people are actually typing into search, and where the business ranks for those searches."

Tags: search engine, search marketing, SEO, small business

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Clutch: SMBs focus on wrong SEO metrics - BizReport

More small businesses are likely to invest in search engine optimization (SEO) in 2017, a new survey shows. Almost three-quarters (74%) of small businesses in the U.S. expect to invest in SEO this year, up from 52% in 2016, according to data from Clutch, a B2B research and reviews firm. Additionally, 66% say they plan to invest in pay-per-click (PPC) digital advertising, such as Google search ads, by the end of 2017.

A comprehensive SEO strategy involves a multitude of disciplines, including technical SEO, on-page optimization, outreach and content creation, said Stephen Jeske, senior content strategist for SEO software vendor CanIRank, in a statement.

The survey shows that more than 50% of small businesses limit their SEO activities to local and on-site optimization, ignoring lucrative marketing strategies like content creation or guest posting. One of the major reasons for this is the lack of external resources being used 60% of small businesses rely upon in-house resources to develop SEO.

The in-house person eventually gets to a point where they hit their limits, said John Lincoln, CEO of Ignite Visibility. Lincoln suggests that small businesses invest in hiring consulting agencies or freelancers for managing SEO software and tools or for training in-house staff on how to effectively use them. To do SEO correctly and really compete in this very competitive online space, its good to have a true external expert thats working at an expert company along with somebody whos in-house, Lincoln said.

The Clutch study found that small businesses implementing a combination of in-house and external resources have the most comprehensive SEO strategies. In order to strengthen those strategies, Clutch urges small businesses to prioritize the creation of content assets, expand which metrics are tracked and more closely measure which activities are pursued.

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Small Businesses Plan Greater SEO Investments - Advertising Specialty Institute (press release)

Casey Markee is a nationally recognized expert on beacons, hyperlocal marketing, and micro-moments. Hes spoken on the topics at SMX Advanced, Pubcon, MN Search Summit, State of Search and dozens of other conferences, and provides consulting services to Fortune 1000 companies worldwide.

The founder of digital marketing firm Media Wyse, Casey is also the Lead SEO Consultant with industry-leading publication SearchEngineNews.com. In that position, he provides SEO training to companies large and smalland has personally trained SEO teams on five continents. Hes also a highly sought-after content creator with 500+ bylines to his credit.

For more information, find him through his site Media Wyse or connect with him on Twitter @MediaWyse.

Presentation Details

Beyond IOT: Hyperlocal Marketing with BLE Beacons

Remember that scene in Minority Report when Tom Cruise is running through the mall and hes being relentlessly targeted by retail offers based on biometric feedback? Even though that film was based in an imagined 2054, that kind of hyperlocalized targeting is available now, and its done with BLE Beacons.

Beacons are the latest evolution in the landscape of IOT. As small as a quarter, these are wireless Bluetooth-powered location-aware transmitters that provide increased geo-targeting through apps or smartphones. Retailers or just general brick-and-mortar locations can install beacons throughout their stores and venues, then hypertarget their audience with offers and marketing messages.

The number of beacons deployed in the United States is projected to pass 400 million by 2020. In 2016, beacons influenced over $40 billion in retail sales. In short, beacons are a big deal and if you are a retailer not using them, you could be at a competitive disadvantage.

Takeaways:

* What Beacon Technology is and how it can be deployed effectively. * The strengths and weaknesses of the two major beacon wireframes, Eddystone and iBeacon. * Best practices in implementing and measuring an effective beacon campaign. * How beacons work great in generating Micro-Moments for Brands & SMBs. * Case studies on current novel uses of beacons in eCommerce and retail. * Why beacons are here to stay, and recommendations on beacon vendors.

Beacon technology provides a frictionless experience to enhance existing marketing campaigns. It stands to be the new battleground for mobile retail success. Arm yourself by attending this presentation from one of the leading IOT experts in the US.

Register Now | Meet the Speakers | Meet the Sponsors

Lissa Duty is Social Media Coach, Author, Speaker & Trainer. 20 years of marketing, administrative and management experience working to grow your business.

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Casey Markee, Nationally Recognized Beacon Expert to Speak at Rocks Digital on Hyperlocal Marketing - Rocks Digital (blog)

(MENAFN Editorial) Kotton Grammer testimonial video show that while most Search Marketing Agencies are having trouble finding and keeping clients. One South Florida SEO agency is leading the way, and showing others how to increase their clients, results and profits. The man responsible for turning small businesses around is Kotton Grammer of Kotton Grammer Internet Media.

Business owners can see the results of Kotton advice in this video review: [Kotton Grammer testimonial](https://www.youtube.com/watch?v=6jFOhUHLd-E) video review.

In recent years, many SEO professionals have been helpless with the numerous algorithm changes implemented by Google and other search engines on a constant basis. These changes by the Search Engine leave many small business owners in a panic, when rankings drop and SEO techniques they had used become outdated within a short period of time.

That's where Kotton Grammer has been a revelation for the search engine optimization scene.

Kotton Grammer Internet Media was established in 2013 and has grown to become a multi-million dollar Internet advertising and media service within a very short time frame. Kotton Grammer Internet Media specializes in search engine optimization (SEO). His company has been featured in many publications online such as Forbes.com, Huffingtonpost.com and Inc.com. Kotton Grammer also trains and coaches other SEO Agencies, and through this training has helped many entrepreneurs increase revenues and customers, to the tune of millions of dollars.

Kotton's story is quite fascinating and inspirational. His biggest advantage is his personal web rankings. Kotton has #1 rankings for competitive terms all over the country such as "Chicago SEO," "Miami SEO," and "Las Vegas SEO, " and this demonstrates proof in his ability to get the job done for his clients.

According to Kotton Grammer's website training, there are three big reasons for his success.

1. Business Backend Processes:

Kotton manages over 150 clients each month, via a very efficient and elabora outsourcing strategy. The key is using technology, documenting systems and incredible efficiency. Something all small businesses can implement. This allows him to handle everything in this business much more effectively compared to other SEO Agencies.

2. Research and Development:

Kotton continuously tests, researches and develops new SEO and client management strategies. This is how he manages so many clients, while producing such outstanding results for their businesses. Rival SEO firms say "Kotton is always three steps ahead of his competition at any given time". This is why small business and agency owners see so many SEO industry reviews for Kotton Grammer across the internet.

3. Client Acquisition Is The Key to Continual Growth and Profits Many new entrapreures in the SEO industry learn how to rank websites and improve search traffic. However, the majority of them don't know how to obtain clients that firstly want marketing services, and can afford to pay for them. This [Kotton Grammer testimonial review video](https://www.behance.net/gallery/50808293/Kotton-Grammer-Testimonial-Review) shows two of his methods for finding ideal clients to build and SEO business. Further insights from Kotton Grammer and his team, show that there is a correct way to approach, onboard and sign a new client. Kotton calls this method his "velvet ropes". Following the strategy ensures clients understand what his agency can and can not do for them, and sets the expectation of the working relationship. This is his big secret to having a lot of clients, keeping them long term, all while delivering a premium service to them. The final piece to Kotton's business strategy is delivering high quality results and putting in place a system for those clients to refer more business back to him.

For more information and [Kotton Grammer reviews](https://www.google.com/maps/d/viewer?mid=1a6A-0cJGscI-XDxcU3oB2pzeFEk&ll=34.22528028244269%2C-83.87264775&z=5), visit the links in the bio.

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Kotton Grammer Testimonial Video Creates Success For New SEO Agencies - MENAFN.COM