Mediaboss Marketing

Casey Markee is a nationally recognized expert on beacons, hyperlocal marketing, and micro-moments. Hes spoken on the topics at SMX Advanced, Pubcon, MN Search Summit, State of Search and dozens of other conferences, and provides consulting services to Fortune 1000 companies worldwide.

The founder of digital marketing firm Media Wyse, Casey is also the Lead SEO Consultant with industry-leading publication SearchEngineNews.com. In that position, he provides SEO training to companies large and smalland has personally trained SEO teams on five continents. Hes also a highly sought-after content creator with 500+ bylines to his credit.

For more information, find him through his site Media Wyse or connect with him on Twitter @MediaWyse.

Presentation Details

Beyond IOT: Hyperlocal Marketing with BLE Beacons

Remember that scene in Minority Report when Tom Cruise is running through the mall and hes being relentlessly targeted by retail offers based on biometric feedback? Even though that film was based in an imagined 2054, that kind of hyperlocalized targeting is available now, and its done with BLE Beacons.

Beacons are the latest evolution in the landscape of IOT. As small as a quarter, these are wireless Bluetooth-powered location-aware transmitters that provide increased geo-targeting through apps or smartphones. Retailers or just general brick-and-mortar locations can install beacons throughout their stores and venues, then hypertarget their audience with offers and marketing messages.

The number of beacons deployed in the United States is projected to pass 400 million by 2020. In 2016, beacons influenced over $40 billion in retail sales. In short, beacons are a big deal and if you are a retailer not using them, you could be at a competitive disadvantage.

Takeaways:

* What Beacon Technology is and how it can be deployed effectively. * The strengths and weaknesses of the two major beacon wireframes, Eddystone and iBeacon. * Best practices in implementing and measuring an effective beacon campaign. * How beacons work great in generating Micro-Moments for Brands & SMBs. * Case studies on current novel uses of beacons in eCommerce and retail. * Why beacons are here to stay, and recommendations on beacon vendors.

Beacon technology provides a frictionless experience to enhance existing marketing campaigns. It stands to be the new battleground for mobile retail success. Arm yourself by attending this presentation from one of the leading IOT experts in the US.

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Lissa Duty is Social Media Coach, Author, Speaker & Trainer. 20 years of marketing, administrative and management experience working to grow your business.

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Casey Markee, Nationally Recognized Beacon Expert to Speak at Rocks Digital on Hyperlocal Marketing - Rocks Digital (blog)

(MENAFN Editorial) Kotton Grammer testimonial video show that while most Search Marketing Agencies are having trouble finding and keeping clients. One South Florida SEO agency is leading the way, and showing others how to increase their clients, results and profits. The man responsible for turning small businesses around is Kotton Grammer of Kotton Grammer Internet Media.

Business owners can see the results of Kotton advice in this video review: [Kotton Grammer testimonial](https://www.youtube.com/watch?v=6jFOhUHLd-E) video review.

In recent years, many SEO professionals have been helpless with the numerous algorithm changes implemented by Google and other search engines on a constant basis. These changes by the Search Engine leave many small business owners in a panic, when rankings drop and SEO techniques they had used become outdated within a short period of time.

That's where Kotton Grammer has been a revelation for the search engine optimization scene.

Kotton Grammer Internet Media was established in 2013 and has grown to become a multi-million dollar Internet advertising and media service within a very short time frame. Kotton Grammer Internet Media specializes in search engine optimization (SEO). His company has been featured in many publications online such as Forbes.com, Huffingtonpost.com and Inc.com. Kotton Grammer also trains and coaches other SEO Agencies, and through this training has helped many entrepreneurs increase revenues and customers, to the tune of millions of dollars.

Kotton's story is quite fascinating and inspirational. His biggest advantage is his personal web rankings. Kotton has #1 rankings for competitive terms all over the country such as "Chicago SEO," "Miami SEO," and "Las Vegas SEO, " and this demonstrates proof in his ability to get the job done for his clients.

According to Kotton Grammer's website training, there are three big reasons for his success.

1. Business Backend Processes:

Kotton manages over 150 clients each month, via a very efficient and elabora outsourcing strategy. The key is using technology, documenting systems and incredible efficiency. Something all small businesses can implement. This allows him to handle everything in this business much more effectively compared to other SEO Agencies.

2. Research and Development:

Kotton continuously tests, researches and develops new SEO and client management strategies. This is how he manages so many clients, while producing such outstanding results for their businesses. Rival SEO firms say "Kotton is always three steps ahead of his competition at any given time". This is why small business and agency owners see so many SEO industry reviews for Kotton Grammer across the internet.

3. Client Acquisition Is The Key to Continual Growth and Profits Many new entrapreures in the SEO industry learn how to rank websites and improve search traffic. However, the majority of them don't know how to obtain clients that firstly want marketing services, and can afford to pay for them. This [Kotton Grammer testimonial review video](https://www.behance.net/gallery/50808293/Kotton-Grammer-Testimonial-Review) shows two of his methods for finding ideal clients to build and SEO business. Further insights from Kotton Grammer and his team, show that there is a correct way to approach, onboard and sign a new client. Kotton calls this method his "velvet ropes". Following the strategy ensures clients understand what his agency can and can not do for them, and sets the expectation of the working relationship. This is his big secret to having a lot of clients, keeping them long term, all while delivering a premium service to them. The final piece to Kotton's business strategy is delivering high quality results and putting in place a system for those clients to refer more business back to him.

For more information and [Kotton Grammer reviews](https://www.google.com/maps/d/viewer?mid=1a6A-0cJGscI-XDxcU3oB2pzeFEk&ll=34.22528028244269%2C-83.87264775&z=5), visit the links in the bio.

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Kotton Grammer Testimonial Video Creates Success For New SEO Agencies - MENAFN.COM

If you think sales is about feel and the art of the deal well, youre only partially right. If you want to sell, there are also some hard and fast rules you should learn, particularly if youre looking to ply your trade online.

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Finally, take a deeper dive into digitals sales with the best-selling e-book Traction: A Startup Guide to Getting Customers. If youre looking to build a customer base thats constantly, manageably growing, youll be introduced to examples of how some of the biggest companies in the world grew from tiny seedlings to tech titans.

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Read next: Congress votes to repeal internet privacy rules TODAY - here's how to stop them

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Succeed in the online marketplace with this complete marketing training only $19 - TNW

NEW YORK, NY - 28 Mar, 2017 - On Thursday, April 6, Sponsors for Educational Opportunity (SEO) will honor three champions of educational and career opportunities at the SEO Annual Awards Dinner at the American Museum of Natural History. The evening will take place in the Hall of Ocean Life, home to the lifesize blue whale model, where 1,000 guests will gather to raise funds for SEOs programs, which benefit underserved and underrepresented youth in New York City and San Francisco.

The evening will shine a light on SEOs flagship program, SEO Scholars, a free eight-year academic program that gets underserved public high school students to and through college with a 90% college graduation rate. Six SEO Scholars will take the stage to share their stories of overcoming adversity in their personal lives on their journey to and through college.

Honorees are business leaders who have demonstrated their commitment to educational and career opportunities for young people from underrepresented backgrounds. This year, SEO is pleased to honor:Joe Plumeri, Vice Chairman of the Board of Directors, First Data Corporation, and SEO Board Member;Robert F. Smith, Founder, Chairman and CEO, Vista Equity Partners;Cesar Conde, Chairman NBCUniversal Telemundo Enterprises and SEO Career Alumnus '94. This year,Michael L. Corbat, Chief Executive Officer, Citi, will serve as Chairman of the Annual Awards Dinner, andGayle Kingof CBS This Morning and editor-at-large forO, the Oprah Magazine,will Emcee the event.

In addition to SEO Scholars, SEO is comprised of two other distinct programs SEO Career and SEO Alternative Investments. Both aim to achieve greater diversity and inclusion in the workforce by providing access to careers in high-level business sectors for those who have been traditionally underrepresented.

There is one common thread that runs through all our programs, says William Goodloe, president and CEO of SEO. That is helping underserved and underrepresented young people meet and surpass the existing standards, whether for admission and graduation from top tier colleges, or entry into some of the most coveted industries. SEO provides opportunities to move young people forward, to the benefit of themselves, their families, and their communities.

Since 1963, SEO has provided educational and career opportunities to over 11,000 young people from underserved and underrepresented communities, breaking barriers both in higher education and the corporate world.

About Sponsors for Educational Opportunity

SEO was founded in 1963 with a mission to provide talented and motivated young people from underserved and underrepresented communities with access to superior educational and career opportunities. Today, SEO runs three programs:SEO Scholarsis a free, eight-year academic program that gets low-income public high school students to and through collegewith a 90% college graduation rate;SEO Careeris a summer internship and professional development program targeting talented Black, Hispanic, and Native American undergrads and pre-law school candidateswith 80% of 2015 and 2016 interns receiving full-time job offers at SEO partner companies;SEO Alternative Investmentsprovides education, exposure, training and mentoring opportunities to talented professionals traditionally underrepresented in the alternative investments sector. Nearly 90% of AI Fellows have secured jobs in the alternative investments sector.

For more information, visitwww.seo-usa.org

Contact:

We are happy to coordinate interviews with our honorees, members of SEOs executive team, and SEO Scholars.

For access to the event and to coordinate interviews and photo opportunities, please contact Karmen Royall at 646-435-9559 orkroyall@seo-usa.org

For more information:

http://www.seo-usa.org http://www.seoscholars.org

Media Contact Company Name: Sponsors for Educational Opportunity (SEO) Contact Person: Karmen Royall Email: kroyall@seo-usa.org Phone: 646-435-9559 Country: United States Website: http://www.seo-usa.org

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Sponsors for Educational Opportunity to Honor Champions of Opportunities at the SEO Annual Awards Dinner - Digital Journal

International Trade

TO GROW EXPORT SALES, INVEST IN BETTER TOOLS, PLATFORMS, AND APPS: They will simplify and enhance distributor management and allow you to move to Exporting 201.

Companies that have had some export success selling though distributors often reach a point where their sales growth flattens or stalls. This series outlines the key steps needed to truly make your export business strategic, with sustainable group.

But warning: this is not an easy process, and requires some investments that may take a little time to pay back, as well as a bit of faith. Take comfort that many companies have made this shift, and have never looked back.

In our previous articles, we discussed the importance of changing your mindset, the way you find and invest in distributors, and improving your skills sets and processes.

In this installment, we examine another key step that companies need to make to move their export business to the next level to Exporting 201 and that is: upgrade your tools.

When companies first start exporting, theyre not sure if it makes sense to invest much in things like tools, software platforms, or apps. Business plans consist mostly of projected sales forecasts. Sales vs. forecasts are tracked with excel spreadsheets. Outlook or Google calendar may suffice for scheduling business reviews.

But by the time youve signed up several distributors, the whole support process can become difficult to manage. Key pieces of information about your distributors and that your distributor need reside in different places and systems. Its often a challenge to track down promised sales tracing reports. Keeping new personnel trained in a timely manner and even keeping on schedule with business reviews can become difficult. Providing several distributors with requested information such as product data and marketing collateral on an ad hoc basis becomes time-consuming and distracting.

To effectively manage a network of indirect sales partners, distribution managers need centralized information and automated processes.

Here are some key tools that Exporting 201 companies invest in to more effectively manage their distributor network and to make them easy for their partners to deal with:

A Customer Relationship Management (CRM ) platform with customization or a module to specifically support distributors. There are even specialized Partner Relationship Management software packages that combine some or all of the functionality below.

Learning management tools. This might include a formal Learning Management System platform, or assistance creating on-demand learning modules. A learning platform allows exporters to help train distributors and new personnel quickly and consistently, as well as track training progress, verify learning effectiveness, and ensure any certifications for installations, repairs, and upgrades are maintained.

A dedicated partner portal/central content management system. This is generally a web/cloud-based application that provides a central content management system for partners to access things like product pricing, marketing collateral, company policies and procedures, current business plan, training materials, demo videos, product information, and communications. A partner portal eliminates version control issues, and minimizes one-off requests from distributors.

Contract management software. This allows suppliers to track key contract terms, dates, and goals.

Supply chain software to improve forecasting, track shipments in transit, better manage inventory and order fulfillment, and consolidate shipments to reduce costs and improve service.

Apps, including current price and product availability, shipment status, product information, and other key information from mobile devices.

Local-language website pages to help support foreign sales; ideally, these are locally-hosted and optimized for SEO in each language.

True, its sometimes difficult for an export manager to convince management to make significant investments in technology platforms. However, most or many of these tools also will make the companys direct sales force more effective, and often benefit other company functions. Even small investments in apps can help automate processes, standardize data, and make it easier for distributors to do business with you.

To truly grow your export sales, make the move to Exporting 201 by investing in better tools, platforms, and apps to simplify and enhance your distributor management.

Doris Nagel is the CEO of Globalocity, and has 25+ years of hands-on global experience, focusing on strategic partnering, indirect sales channel management, and market entry. Shes a frequent speaker and author, and is currently working on a book on international distributor networks.Join Globalocitys upcoming webinar, where well show how the distributor onboarding process enables your distributors sell better and faster, and stay more engaged.

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Move to Exporting 201 - Global Trade Magazine (blog)