Mediaboss Marketing

If you think sales is about feel and the art of the deal well, youre only partially right. If you want to sell, there are also some hard and fast rules you should learn, particularly if youre looking to ply your trade online.

With the Full-Stack Marketer training bundle (now just $19 from TNW Deals), youll be armed with all the knowledge you need to attack and succeed financially in the cyber marketplace.

TNW Conference won best European Event 2016 for our festival vibe. See what's in store for 2017.

In all, youll get three courses featuring 22-plus hours of instruction, filling you up with what youll need to plan and execute online marketing campaigns that make real money.

First, expert marketers lay out the basics of building a smart, sound online strategy in the Digital Marketing Management course. Youll learn how towrite snappy web copy, read web analytics, and use social media and targeted emails, as well as how to execute a finely-tuned SEO strategy.

In Google Analytics and AdWords Tutorials, youll dig into two of the most powerful web tools available to the online seller. Youll learn what Google Analytics can tell you about your potential customers and how AdWords can amplify your campaigns and send your business surging.

Finally, take a deeper dive into digitals sales with the best-selling e-book Traction: A Startup Guide to Getting Customers. If youre looking to build a customer base thats constantly, manageably growing, youll be introduced to examples of how some of the biggest companies in the world grew from tiny seedlings to tech titans.

Valued at over $500, this three-course package normally costs only $19 but if you act today and enter the coupon code DIGIWEEK15 at checkout, well lop another 15 percent off your total price.

Get this deal

Read next: Congress votes to repeal internet privacy rules TODAY - here's how to stop them

Original post:
Succeed in the online marketplace with this complete marketing training only $19 - TNW

NEW YORK, NY - 28 Mar, 2017 - On Thursday, April 6, Sponsors for Educational Opportunity (SEO) will honor three champions of educational and career opportunities at the SEO Annual Awards Dinner at the American Museum of Natural History. The evening will take place in the Hall of Ocean Life, home to the lifesize blue whale model, where 1,000 guests will gather to raise funds for SEOs programs, which benefit underserved and underrepresented youth in New York City and San Francisco.

The evening will shine a light on SEOs flagship program, SEO Scholars, a free eight-year academic program that gets underserved public high school students to and through college with a 90% college graduation rate. Six SEO Scholars will take the stage to share their stories of overcoming adversity in their personal lives on their journey to and through college.

Honorees are business leaders who have demonstrated their commitment to educational and career opportunities for young people from underrepresented backgrounds. This year, SEO is pleased to honor:Joe Plumeri, Vice Chairman of the Board of Directors, First Data Corporation, and SEO Board Member;Robert F. Smith, Founder, Chairman and CEO, Vista Equity Partners;Cesar Conde, Chairman NBCUniversal Telemundo Enterprises and SEO Career Alumnus '94. This year,Michael L. Corbat, Chief Executive Officer, Citi, will serve as Chairman of the Annual Awards Dinner, andGayle Kingof CBS This Morning and editor-at-large forO, the Oprah Magazine,will Emcee the event.

In addition to SEO Scholars, SEO is comprised of two other distinct programs SEO Career and SEO Alternative Investments. Both aim to achieve greater diversity and inclusion in the workforce by providing access to careers in high-level business sectors for those who have been traditionally underrepresented.

There is one common thread that runs through all our programs, says William Goodloe, president and CEO of SEO. That is helping underserved and underrepresented young people meet and surpass the existing standards, whether for admission and graduation from top tier colleges, or entry into some of the most coveted industries. SEO provides opportunities to move young people forward, to the benefit of themselves, their families, and their communities.

Since 1963, SEO has provided educational and career opportunities to over 11,000 young people from underserved and underrepresented communities, breaking barriers both in higher education and the corporate world.

About Sponsors for Educational Opportunity

SEO was founded in 1963 with a mission to provide talented and motivated young people from underserved and underrepresented communities with access to superior educational and career opportunities. Today, SEO runs three programs:SEO Scholarsis a free, eight-year academic program that gets low-income public high school students to and through collegewith a 90% college graduation rate;SEO Careeris a summer internship and professional development program targeting talented Black, Hispanic, and Native American undergrads and pre-law school candidateswith 80% of 2015 and 2016 interns receiving full-time job offers at SEO partner companies;SEO Alternative Investmentsprovides education, exposure, training and mentoring opportunities to talented professionals traditionally underrepresented in the alternative investments sector. Nearly 90% of AI Fellows have secured jobs in the alternative investments sector.

For more information, visitwww.seo-usa.org

Contact:

We are happy to coordinate interviews with our honorees, members of SEOs executive team, and SEO Scholars.

For access to the event and to coordinate interviews and photo opportunities, please contact Karmen Royall at 646-435-9559 orkroyall@seo-usa.org

For more information:

http://www.seo-usa.org http://www.seoscholars.org

Media Contact Company Name: Sponsors for Educational Opportunity (SEO) Contact Person: Karmen Royall Email: kroyall@seo-usa.org Phone: 646-435-9559 Country: United States Website: http://www.seo-usa.org

Go here to see the original:
Sponsors for Educational Opportunity to Honor Champions of Opportunities at the SEO Annual Awards Dinner - Digital Journal

International Trade

TO GROW EXPORT SALES, INVEST IN BETTER TOOLS, PLATFORMS, AND APPS: They will simplify and enhance distributor management and allow you to move to Exporting 201.

Companies that have had some export success selling though distributors often reach a point where their sales growth flattens or stalls. This series outlines the key steps needed to truly make your export business strategic, with sustainable group.

But warning: this is not an easy process, and requires some investments that may take a little time to pay back, as well as a bit of faith. Take comfort that many companies have made this shift, and have never looked back.

In our previous articles, we discussed the importance of changing your mindset, the way you find and invest in distributors, and improving your skills sets and processes.

In this installment, we examine another key step that companies need to make to move their export business to the next level to Exporting 201 and that is: upgrade your tools.

When companies first start exporting, theyre not sure if it makes sense to invest much in things like tools, software platforms, or apps. Business plans consist mostly of projected sales forecasts. Sales vs. forecasts are tracked with excel spreadsheets. Outlook or Google calendar may suffice for scheduling business reviews.

But by the time youve signed up several distributors, the whole support process can become difficult to manage. Key pieces of information about your distributors and that your distributor need reside in different places and systems. Its often a challenge to track down promised sales tracing reports. Keeping new personnel trained in a timely manner and even keeping on schedule with business reviews can become difficult. Providing several distributors with requested information such as product data and marketing collateral on an ad hoc basis becomes time-consuming and distracting.

To effectively manage a network of indirect sales partners, distribution managers need centralized information and automated processes.

Here are some key tools that Exporting 201 companies invest in to more effectively manage their distributor network and to make them easy for their partners to deal with:

A Customer Relationship Management (CRM ) platform with customization or a module to specifically support distributors. There are even specialized Partner Relationship Management software packages that combine some or all of the functionality below.

Learning management tools. This might include a formal Learning Management System platform, or assistance creating on-demand learning modules. A learning platform allows exporters to help train distributors and new personnel quickly and consistently, as well as track training progress, verify learning effectiveness, and ensure any certifications for installations, repairs, and upgrades are maintained.

A dedicated partner portal/central content management system. This is generally a web/cloud-based application that provides a central content management system for partners to access things like product pricing, marketing collateral, company policies and procedures, current business plan, training materials, demo videos, product information, and communications. A partner portal eliminates version control issues, and minimizes one-off requests from distributors.

Contract management software. This allows suppliers to track key contract terms, dates, and goals.

Supply chain software to improve forecasting, track shipments in transit, better manage inventory and order fulfillment, and consolidate shipments to reduce costs and improve service.

Apps, including current price and product availability, shipment status, product information, and other key information from mobile devices.

Local-language website pages to help support foreign sales; ideally, these are locally-hosted and optimized for SEO in each language.

True, its sometimes difficult for an export manager to convince management to make significant investments in technology platforms. However, most or many of these tools also will make the companys direct sales force more effective, and often benefit other company functions. Even small investments in apps can help automate processes, standardize data, and make it easier for distributors to do business with you.

To truly grow your export sales, make the move to Exporting 201 by investing in better tools, platforms, and apps to simplify and enhance your distributor management.

Doris Nagel is the CEO of Globalocity, and has 25+ years of hands-on global experience, focusing on strategic partnering, indirect sales channel management, and market entry. Shes a frequent speaker and author, and is currently working on a book on international distributor networks.Join Globalocitys upcoming webinar, where well show how the distributor onboarding process enables your distributors sell better and faster, and stay more engaged.

Related Content:

Your browser does not support the video tag.

Sponsored Content

Sponsored Content

2015 Global Trade. All rights reserved.

See the article here:
Move to Exporting 201 - Global Trade Magazine (blog)

Fake It To Make It is a game that puts you in charge of a website devoted to creating and spreading fictional and/or sensationalised online "news" articles. It has been put together by someone who clearly knows how online media works, and that makes it more than a little frightening.

Amanda Warner, the game's designer, says Fake It is primarily inspired by "the Macedonian teenagers who profited from fake news leading up to the 2016 election in the United States".

The game takes place entirely within the confines of a publishing platform, where you're tasked with either writing or copying (like, literally copying) sensational news pieces, pushing them out onto the internet and making sure you get paid for your work (or lack thereof).

An overview of the main game screen, tracking things like your income and story performance.

As someone who spends 9-10 hours a day looking at a platform like this, and who despite ten years in this job still gets a little queasy at the disconnect between how easy it is to hit "publish" and how many people end up seeing your stuff, playing the game was a weirdly queasy experience. Very much a "there but for the Grace of God" moment.

Always game to try different emotions.

The platform you use looks real. The methods you use for maximising your audience looking at what's "trending", what people are into and who is talking about it are real. Even the game's focus on keywords, Twitter followers and SEO tags are grounded in online publishing.

This is where your Facebook Uncle's posts come from.

It's fictional and abstract, then, but so is actual online publishing. While most tags are short, sharp and comedic, they're also so close to actual "bad content" that the whole thing ends up coming across as a simulation as much as a commentary.

Indeed, the whole thing feels so authentic that as Warner admits, she's aware that it could almost be used as a training tool.

I'm willing to take the risk, because I think the potential for positive change in players is worth it.

My hope is that by making players more aware of how and why fake news is written and distributed, that they will be more sceptical of what they encounter in the future. In general, I think that better understanding how and why we are manipulated by others, for profit or power, is worthwhile knowledge to have.

Ideally, these are the actions, attitudes, and beliefs I would like to see in players of this game.

You can play the game in your browser here.

That first approach seems to always work. And while political scandals might seem like they'd dominate proceedings, there are still plenty of celebrity scandals and puppy videos to work with as well.

Please log in or register to gain access to this feature.

My Mass Effect playthrough was the most straight-laced, male heterosexual journey you could imagine. I boned Ashley, despite her space-alt-right leanings. Then I boned Miranda, because I mean, I'm only human. Garrus was just my mechanic. The guy stuck at the bottom of my ship fixing shit. But then I discovered something. Women dig Garrus. Like they really dig Garrus. Despite being a bird-insect-alien with mandibles, women really want to bone the ever-loving heck out of Garrus. I had one question. why?

Everyone's favourite real-time strategy game is getting a face-lift. As Blizzard president Mike Morhaime announced at this weekend's I <3 StarCraft event in South Korea, the original game and its Brood War expansion are both getting an HD overhaul and being repackaged as StarCraft. Remastered, due out later this winter.

Originally posted here:
Fake News Video Game Is A Little Too Real - Kotaku Australia

An Altrincham company is giving local businesses the chance to win a new website package worth 3,000.

Digital marketing agency JAW Digital, which moved into new offices on the corner of Stamford Park Road and Ashfield Road in November, is offering the prize to a business located within 15 miles of Altrincham.

The winner will receive a bespoke website design worth up to 2,500 and initial search engine optimisation (SEO) worth 500. Runners-up will receive a half-day of SEO training and an email marketing campaign set-up respectively.

The competition is open to any registered business, whether self-employed, sole trader or limited company.

JAW Digital, which works with clients including Cosatto, Gallaghers Gym and Baines and Ernst, was set up by Wayne Berry and Julaine Speight and provides a one-stop digital marketing solution, including web design, search engine optimisation, social media marketing and ecommerce.

Wayne said: When we started our business, one of the biggest commitments in terms of time and money was our website. Now were into our third year in business, we want to give something back.

This determination has only been strengthened by the recent budget, which seems set to make it even more of a struggle for many entrepreneurs and small businesses.

So we very much welcome entries from businesses who really feel they deserve a break and will benefit from this one-off opportunity the most.

If your current website is looking a bit dated or is not mobile-friendly and you simply dont have the budget to build one, this is an amazing chance to put that right for free!

Entrants simply need to upload a picture of their business card (or other document with a contact number and name on) to JAW Digitals Facebook wall here.

The winner will be drawn in a live stream on Facebook at 10am on Monday April 10th.

Read more:
Altrincham company launches competition to win a new website worth 3000 - Altrincham Today