Mediaboss Marketing

Alyse Anderson found out yesterday that there is a title shot on the table if she beats Stamp Fairtex. There was already plenty of pressure on the 28 year old ahead of ONE Fight Night 10 but the opportunity just got even bigger.

If she can beat Stamp then Anderson will face Seo Hee Ham with the interim atomweight title on the line. It was potentially a lot for the American to deal with but she has been working hard on the mental side of the MMA game and is taking it all in her stride,

Im honoured for this opportunity. I just take each day at a time and try not to think too far ahead. A lot this training camp has been mental, dealing with the pressure and I have all the tools to overcome that.

Peak shape

She has trained with some legendary fighters in order to prepare for her fight with Stamp, which takes place in Broomfield on Friday night (local time). Anderson normally prepares for fights at American Top Team in Coconut Creek, which is also home to flyweight headliner Adriano Moraes.

But she has spent the last five weeks in Colorado getting used to the altitude and training with former UFC strawweight champion Rose Namajunas and her coach Pat Barry. According to Anderson this has helped her get in peak mental and physical shape ahead of her fight with Stamp,

Coming from a great gym American Top Team to working with them and adjusting to the elevation for the last five weeks I really clicked with them. We had some great experiences together and its not just putting the reps in the gym its getting your mind fight ready.

According to Anderson getting to spend one on one time with Namajunas has helped take her game to the next level,

We are really isolating with our training and that one on one has taken my game to the next level. Who wouldnt want to spend five weeks with Thug Rose and Pat Barry?

High stakes

It sounds like Anderson has left nothing to chance with her preparation. But the stakes just got higher because she found out the day before the event that her fight would be a title eliminator.

Stamp had already been promised a shot at Seo Hee Ham and the interim belt if she won. But it wasnt clear if the offer had also been extended to Anderson who says it would be awesome to get to fight for the title,

That would be awesome to get the interim title shot. I was hoping that would be the case but being unranked I wasnt sure.

If Anderson can upset the odds and defeat Stamp tomorrow then she might be making more trips to Denver to train with Namajunas and Barry in the future.

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Alyse Anderson has been training with Rose Namajunas - Asian MMA

Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Once you have determined that enterprise SEO software makes sense for your business, spend time researching individual vendors and their capabilities.

Make sure that all potential internal users are on the demo call and pay attention to the following:

Other questions to ask:

How do you calculate search volumes? Knowing how the system treats information types will impact how you ascribe value to certain keyword terms, make decisions about keyword and content choices and affect the ROI of your search marketing efforts. Find out from where raw data is extracted (i.e., analytics, log files, a proprietary tracking pixel).

Can this system track millions of searches, visits, site pages, etc.? Knowing whether the platform is a true enterprise solution or a simple tool that may not scale for your business needs is crucial. Limits on the numbers of keyword rankings, pages or traffic tracked could impact your use of the system or significantly increase the cost.

Do you support international search? There are many nuances within international SEO that can mislead even the best SEOs. Find out if the numerator in the calculation of the platforms average clicks per search or average search volume is normalized for global or local (in that market) search and whether search ranks are calculated from within the country or remotely. Does their tool make hreflang coding recommendations? Will it manage the page relationship and directional recommendations? The misapplication of international data could impact the ROI of your search marketing efforts.

How do you track and report on SERP features? You will want to know if and where your site was listed on the results page. For example, did your listing appear in web results, in Top Stories, in a carousel or the video results? That location and reporting feedback helps to quantify strategic and tactical efforts, which is especially important given that these SERP features can drive substantial or more-targeted traffic.

Explore platform capabilities from vendors like Semrush, Ahrefs, Brightedge, Conductor and more in the full MarTech Intelligence Report on enterprise SEO platforms.

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Does your tool help customers understand what competitors do and derive actionable insights from that? What are the most important features the tool has for providing competitive research? Competitive intelligence is a standard feature for virtually all enterprise SEO platforms but the scope and cost differ between vendors. Find out what level of data is provided about your competitors and vertical industry and make sure it fits your requirements.

How robust and flexible are your reporting options? Different users have different reporting needs. Find out if reports can be customized and automatically delivered to different users and types of users, and whether data can be exported in CSV format.

Where are the actionable reports? Enterprise tools have dashboards and generous amounts of data but its important to understand how (and which) reports can immediately benefit your business. A good sales team will understand your companys objectives and KPIs and will have reports ready or be able to run them in real-time. This is data that can be handed over to the appropriate teams and promptly acted upon.

What other meta-information does your system collect that may be made available via API? Being able to trace search traffic data from the front of the funnel all the way to sales data in a CRM or business intelligence (BI) system will help you to more accurately calculate ROI.

Is there a workflow built in that allows us to coordinate the work of our marketing, content, web development and social media teams across the organization? SEO cannot operate in a silo. A true enterprise platform should provide built-in workflow management that includes task assignment, management and monitoring of completion rates across groups.

What does the onboarding process entail and how long will it take? What are the training options (i.e., is it online only or will you send people to our location to train us on-site)? Be sure to find out what onboarding and support is included in pricing and what is an add-on.

What kind of ongoing support and client engagement will your account team provide? How will you gauge our use or non-use of the platforms features? One of the most common reasons a company transitions out of an enterprise platform is because they dont use it enough. How do they propose you avoid tool fatigue and checkout for your organization? A vendor should be prepared to address this issue and specifically how the tool creatively engages users and gets them back into the environment.

What new features are you considering? What are the long-term roadmap and launch dates? The SEO landscape is constantly changing with new features to further leverage digital assets rapidly coming out of Google and Bing. This is especially important as AI chat interfaces emerge as a key channel for customer engagement. Find out how quickly the vendor responds to the implementation of new SERP features and begins tracking them. Its important to understand the level of innovation and the ability to add and track emerging technologies. Knowing a vendors new feature release date schedule and its ability to stick to committed timelines is also important. This helps establish long-term trust and an expectation with the vendor that it will always be on the cutting edge of SEO.

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What is SEO? Search engine optimization encompasses a wide range of marketing activities, including content marketing, user experience strategy, technical analysis, and more, all with the goal of increasing the traffic websites receive from search engines.

What do the tools do? SEO platforms help marketers draw more insights from their work. They offer capabilities such as rank-checking, advanced keyword research, competitive intelligence, and backlink analysis. Whats more, enterprise-level platforms take these functions to new heights with extensive auditing and analysis of page performance, making it easier to find key areas needing improvement.

Why we care. SEO has remained one of the key foundations of digital marketing for years. Search drives roughly 50% of website traffic on average, according to a study on SimilarWeb data by Growth Badger. And while marketers have developed strategies to keep up, SEOs growing complexity has made this a more complicated marketing discipline that companies cannot afford to ignore.

Dig deeper: What do SEO platforms do and how do they help marketers get found on search engines?

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12 questions to ask SEO platform vendors during the demo - MarTech

With the advent of AI-powered language models like ChatGPT, how well you write prompts determines the quality of the results you get from the tool.

You can instruct ChatGPT to generate information, social media posts, product descriptions, and more by providing a few keywords or phrases.

Whether you are a digital marketer, blogger, or business owner, mastering the art of writing prompts is essential to creating compelling content that resonates with your audience.

Writing effective prompts can be challenging because the quality of the output depends on the instructions specificity and clarity.

Here are some actionable tips and best practices for writing prompts that get the best results from ChatGPT.

A ChatGPT prompt is an instruction or discussion topic a user provides for the ChatGPT AI model to respond to.

The prompt can be a question, statement, or any other stimulus intended to spark creativity, reflection, or engagement.

Users can use the prompt to generate ideas, share their thoughts, or start a conversation.

ChatGPT prompts are designed to be open-ended and can be customized based on the users preferences and interests.

Start by giving ChatGPT a writing prompt, such as Write a short story about a person who discovers they have a superpower.

ChatGPT will then generate a response based on your prompt. The answer may be a few sentences or several paragraphs long, depending on the prompts complexity and the level of detail you requested.

Use the ChatGPT-generated response as a starting point for your writing. You can take the ideas and concepts presented in the answer and expand on them, adding your own unique spin to the story.

If you want to generate additional ideas, try asking ChatGPT follow-up questions related to your original prompt.

For example, you could ask, What challenges might the person face in exploring their newfound superpower? or How might the persons relationships with others be affected by their superpower?

Remember that ChatGPTs answers are generated by artificial intelligence and may not always be perfect or exactly what you want.

However, they can still be a great source of inspiration and help you start writing.

I recommend installing the WebChatGPT plugin, which allows you to add relevant results from Google to your ChatGPT prompts.

This extension adds the first web results to your ChatGPT prompts for more accurate and up-to-date conversations.

For example, if I asked, Who is Vincent Terrasi?, ChatGPT has no answer.

With WebChatGPT On, the Chrome plugin creates a new prompt with the first Google results, and now ChatGPT knows who Vincent Terrasi is.

But the hallucination is still there because I never worked for Hilti; ChatGPT invented the company because it didnt have the data.

ChatGPT can be an excellent tool for reverse engineering prompts because it generates natural and engaging responses to a given input.

By analyzing the prompts generated by ChatGPT, it is possible to gain insight into the models underlying thought processes and decision-making strategies.

One of the key benefits of using ChatGPT to reverse engineer prompts is that the model is highly transparent in its decision-making.

This means that it is possible to trace the reasoning and logic behind each response, making it easier to understand how the model arrives at its conclusions.

Once youve done this a few times for different types of content, youll gain insight on crafting more effective prompts.

First, activate the reverse prompt engineering.

Ok, ChatGPT is now ready to generate your prompt. You can test the product description in a new chatbot session and evaluate the generated prompt.

The result is amazing. You can test with a full text that you want to reproduce. Here is an example of a prompt for selling a Kindle on Amazon.

I tested it on an SEJ blog post. Enjoy the analysis it is excellent.

But be careful that you dont use ChatGPT for generating your texts. It is just a personal assistant.

Is every answer generated by ChatGPT really unique? Or are we overestimating its ability to produce different texts?

This is the fascinating question that arose after I analyzed 10,000 texts produced by ChatGPT.

In conclusion, the study of the text quality generated by ChatGPT has produced some interesting results.

While the algorithm can produce similar answers to different questions, there are questions about the promise of OpenAI.

It appears that ChatGPT may not be the best tool for generating content due to a lack of creativity and significant duplication of content.

However, the tool may still be useful for finding the perfect prompt for generating qualitative text using other generators such as LLAMA, OPT, BLOOM, GPT3.5, or Cohere.

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How To Write ChatGPT Prompts To Get The Best Results - Search Engine Journal

A rose to the Starkville Oktibbeha Consolidated School District, which with the support of Mississippi States psychology department and local first-responders will implement the states first Handle With Care program for children whove been exposed to traumatic situations. Under the program, first-responders who respond to a traumatic event where school-aged children are present, would notify the school, which would be able to provide the extra care and attention the child needs when he or she returns to school after the event. Teachers will receive training from MSUs Handle With Care program coordinators to help that effort. Only the school counselor and the childs teacher will be notified and no record will be kept to protect the childs privacy. Its not uncommon for children who witness traumatic events in their homes to continue going to school. Many struggle with the continuing trauma without reaching out to teachers or counselors. This program which operates in 30 states, gives the school officials the opportunity to assist these children in a safe and supportive environment. We encourage all of our schools to look into this program.

A rose of congratulations to Stanley Ellis, who on Friday was selected as superintendent by the Columbus Municipal School Districts board of trustees. Ellis, formerly an assistant superintendent for Tunica County School District, will begin his new role on June 19. Ellis has served Tunica County School District as the assistant superintendent of operations and personnel, in which he has served since July 2016. He previously served TCSD as the federal programs director for roughly three years. We wish Ellis success in building on the successes of recent years.

A rose to local schools for their success in Mississippi History Day Competition at Two Mississippi Museums in Jackson on April 22. The Mississippi School for Mathematics and Science picked up seven first-place awards (individual documentary, individual website, group website, group paper, Mississippi history project, womens history project and military history project) a second place and a third place. Armstrong Middle School in Starkville earned first place (Junior group website Theo Ahn, Ian Jung and Brendan Seo) and second place while Starkville High School earned first place (group performance Tessa Luke, Lindy Peterson, Jean Holder, Yaerim Choi and Chyla Hanna). MSMS students Nathan Little, Heaven Alvarado and Iris Xue won first place awards in two categories. We congratulate all our local students for their success in this challenging competition.

A rose to Starkvilles Leah Frances Eaton, whose design for Mississippis new license plate was chosen from among 400 entries. The substitute teacher and dance studio owner had no graphics design training, but her updated take on the magnolia blossom that had been a featured image in many previous state car tags, was chosen as the winning entry by the License Tag Commission, which included the Gov. Tate Reeves, Commissioner of Revenue Chris Graham, State Treasurer David McRae and Attorney General Lynn Fitch. The tags bearing Eatons design, will begin being issued in January. Coincidentally, the design for the new Mississippi flag, also featuring a magnolia blossom, was co-designed by another person with Starkville ties. Ackermans Rocky Vaughn, a graphic designer at DogPound printing in Starkville, presented the winning entry from an initial group of more than 3,000 submissions. The new flag was adopted by the state legislature in 2020.

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Roses and thorns: 5-6-23 - The Commercial Dispatch

Success is subjective. It isnt linear and neither does it fit one definition. But while each of us takes on a different path towards success and fulfillment, our unique experiences and outlook shape the way we reach our goals. From advertising to politics, digital marketing to financial literacy, and career coaching to personal development, lets hear how six Filipino authors achieved success despite roadblocks and challenges threatening to snatch away their ambitions:

As the first female Chairmom of an advertising agency in the Philippines, Merlee Jayme encountered a lot of obstacles, from gender discrimination to balancing work and family. But through hard work, perseverance, and her ability to innovate, she rose to the top. In her book, she shares how she navigated the corporate world and how her experiences shaped her as a leader.

Her advertising agency, Dentsu Jayme Syfu, has won numerous awards both locally and internationally, including Cannes Lions, the most prestigious advertising award in the world.

24 Filipinas, 24 different stories towards success. This powerful anthology celebrates the inspiring stories of 24 extraordinary Filipinas who have defied the odds, challenged the status quo, and made a significant impact in their respective fields.

From activists to artists, entrepreneurs to educators, and scientists to social workers, these women have shattered stereotypes, overcome adversity, and carved out their own paths to success. Hear the stories of Cathy Garcia-Molina, Alex Eala, Megan Young, Ces Drilon, and other powerful women as they share their stories as testaments to the resilience, creativity, and strength of Filipina women, and a source of inspiration to all who aspire to make a difference in the world.

Sean Si is the founder and CEO of SEO Hacker, a digital marketing agency in the Philippines. In his book, he shares how he started his company at the young age of 22 and how he overcame challenges such as financial struggles, lack of experience, and competition. He also emphasizes the importance of values, such as integrity and hard work, in running a successful business.

Sean Si's company, SEO Hacker, has become one of the most successful digital marketing agencies in the Philippines, with a growing client base both locally and internationally. He has also become a sought-after speaker and trainer on digital marketing.

Bo Sanchez is a bestselling author and a financial literacy advocate in the Philippines. In his book, he shares a simple 5-point system to achieve financial prosperity, emphasizing the importance of saving, investing, and having the right mindset towards money.

Bo Sanchez's advocacy for financial literacy has helped many Filipinos achieve financial freedom, through his books, seminars, and online courses. He has also established several organizations, such as the Truly Rich Club, to provide financial education and guidance to his followers.

Penny Bongato is a career coach and a corporate trainer in the Philippines. In her book, she shares how she shifted from a corporate job to a career in coaching and training, and how she helps others do the same. She emphasizes the importance of finding one's passion and purpose, and how it can lead to a fulfilling career and a happy life.

Penny Bongato's career coaching and training programs have helped many Filipinos find their passion and purpose, and make a successful career shift. She has also become a sought-after speaker and trainer in the corporate world.

Jonathan Yabut's success story is a testament to his philosophy of "think big, start small, act fast". Despite starting from humble beginnings, he was able to build a successful career in the corporate world, and ultimately, win a reality TV show that gave him international recognition. He has since become a sought-after speaker and trainer on leadership and career development, and has helped many young professionals achieve their own career goals.

In the book, he emphasizes the importance of having a vision and a plan, and how to stay focused and disciplined in achieving one's goals. He also shares practical tips on networking, personal branding, and building a successful career.

In a world where success can seem out of reach and the journey daunting, these six books by Filipino authors offer hope, inspiration, and practical advice on how to overcome obstacles and achieve one's goals. Through their stories, we see that success comes in different forms, and there is no one-size-fits-all approach to achieving it.

Facing our fair share of roadblocks and challenges is normal, but whats important is our perseverance and willingness to learn. By sharing these books, we can at least have a blueprint on what actionable steps these authors took and inspire readers to dream big, work hard, and never give up on their goals. So, let these books be your guide on the path to success, and remember that with determination and resilience, anything is possible!

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Achieving success in your own terms through the eyes of six Filipino ... - Manila Bulletin