Archive for the ‘SEO Training’ Category

What it’s like to specialize in rheumatology: Shadowing Dr. Seo – American Medical Association (blog)

As a medical student, do you ever wonder what its like to specialize in rheumatology? Meet Philip Seo, MD, a rheumatologist and featured physician in the AMA Wire Shadow Me Specialty Series, which offers advice directly from physicians about life in their specialties. Check out his insights to help determine whether a career in rheumatology might be a good fit for you.

Shadowing Dr. Seo

Specialty: Rheumatology

Practice setting: Academic

Employment type: University employee

Years in practice: 13

A typical day in my practice: Three days a week, Im in the clinic seeing patients. I start around 8 a.m. and see my last patient around 4 p.m., sometimes with the help of a trainee.

One of the advantages of working in a university setting is that it has allowed me to develop a narrow specialty. Although Im a rheumatologist, my area of expertise is systemic vasculitis, and patients will travel long distances so I can help them with microscopic polyangiitis, granulomatosis with polyangiitis, Takayasus arteritis and other diagnoses that might not walk into most clinics every day.

I am also the program director for the Division of Rheumatology at Johns Hopkins, so on the other days of the week, I run the fellowship programs and work on other projects.

Six weeks out of the year, I am assigned to supervise the inpatient consult service at one of our two hospitals. The disadvantage of this is that the workflow can be unpredictable. One day we may have five consults, and the next we may have zero consults. The advantage is that it forces me out of my comfort zone and makes me think about diagnoses and diseases that I might not typically see in my clinic.

As a trainee, I think its hard to get a sense of what rheumatology is because we are often the service of last resort, the service that gets called when everyone else has seen a patient and no one can come up with a unifying diagnosis. My clinic is almost the exact opposite, and in my typical clinic day I will largely see patients who are doing well and are just coming in for a tune-up.

The most challenging and rewarding aspects of caring for rheumatology patients: Most rheumatic diseases are diagnosed clinically, meaning that theres generally not one single test that can prove what diagnosis a patient has. As a practicing rheumatologist, this is endlessly gratifying because it never gets old. Generally, even within a given diagnosis, each patient will have his or her own unique set of symptoms, and an approach that worked for one patient may not work for another.

Because so many diagnoses in my field rely on clinical assessment, they are generally not diseases that you can diagnose by reading about the criteria on UpToDate. It is incredibly rewarding to realize that I have picked up a skill set that allows me to help patients whom other doctors cannot.

Adjectives to describe the typical rheumatologist: Detail-oriented. Storytellers.

How my lifestyle matches or differs from what I had envisioned in medical school: Work-life balance is always a challenge, and I frankly try not to give a lot of thought to my college classmates who have already made more money than I will likely see during my lifetime. I also know that Im making a bit of a trade-off: I work in an academic practice so I can see patients I find interesting and rewarding, and in exchange, I make somewhat less money than my trainees who went directly into private practice.

As an academic, I also do a reasonable amount of traveling to give lectures and meet people in other institutions, which is rewarding, but it also means that I spend fewer nights each month in my own bed. On the other hand, in my field, there arent that many reasons that I would have to go into the hospital urgently in the middle of the night, and its nice to have that level of predictability and stability in my life. In fact, there are a good number of people who choose rheumatology specifically because it allows them to work part-time.

Skills every physician in training should have for rheumatology but wont be tested for on the board exam: E.Q.: emotional quotient. The ability to walk into a room and place a patient at ease is incredibly important, and its not a skill that is easily taught. I think that every patient needs a different type of doctorsay, a buddy, a father-figure or a confidantand it is up to us to determine how to best respond to those needs.

The ability to communicate effectively is also incredibly important. Many diagnoses in rheumatology are complicated, with complex regimens, and learning how to explain everything in a comprehensible fashion is crucial. A good deal of my time in my clinic is spent explaining other doctors plans to my patients!

One question every physician in training should ask themselves before pursuing this specialty: How much do I enjoy the story? More than any other specialty, rheumatology is full of storytellers, people who enjoy listening to patients talk about how they were doing well until Memorial Day, when they looked down at their legs and realized that they were developing a rash that they had never seen before. In my field, its often the journey from health to illness that gives us the diagnosis, and listening to the patient tell his or her story is how we collect the pieces to the puzzle.

One book every medical student interested in rheumatology should read: When Breath Becomes Air, by Paul Kalanithi, MD

The online resources students interested in my specialty should follow: Johns Hopkins Rheumatologys website, the American College of Rheumatologys website and the American College of Rheumatology on Facebook and Twitter.

Quick insights I'd give students who are considering rheumatology:If you think you might be interested in rheumatology, go out and find a rheumatologist! I think that too many people are dissuaded from the field because of the one crazy case they had heard about without realizing the broad spectrum of patients rheumatologists see. The best way to figure out if the field is a good fit is to shadow a rheumatologist.

Rheumatology is a good field for people who want to get to know their patients. Ive been in practice long enough that I have cared for some patients for over a decade, and not every field gives you the opportunity to become such an important part of your patients lives.

Original post:
What it's like to specialize in rheumatology: Shadowing Dr. Seo - American Medical Association (blog)

Asia-Pacific News In Brief (February 6, 2017) – The Holmes Report

SYDNEYLeading Australian independent Sling & Stone is partnering with Interpublic Group agency Golin under an agreement that will provide the firms clients with access to an international network, and Golin clients with additional capabilities in Australia. Sling & Stone has also added several new clients, including Campos Coffee, GreenSync, and nura. They join a roster that includes Twitter, Xero, Domain, Kogan.com, and Slack.

MUMBAIGolinOpinionhas won the PR mandate for Dr. Oetker, a leading brand of western cuisine in India. The agency was appointed after a multi-agency pitch and will build a strategic framework for Dr. Oetker India by establishing the brand's core values that define it globally and strengthen the positioning of the brand.

SYDNEYPatrice Pandeleos and Heather Mollins, who most recently led Kite Communications as general manager and associate director respectivelyhave launched Seven Communications, a new full service communications agency that will offer a varied pricing structure. The agency will offer public relations, social media, digital, SEO, SEM, content development,events, issues and crisis management, strategy and planning, media solutions, influencer engagement and talent management. The agencys name is a reflection of the companys guiding seven values; be innovative, commit to excellence, tell it like it is, be accountable, be proactive, have a conscience and be human.

SYDNEYTechnology agency DT and strategic communications consultancy Cannings, both part of WPP, have launchedScout, an digital approach to issues and crisis management. Scout provides clients with full-service preparedness, from board level advice and corporate positioning, through crisis communication planning, stakeholder sentiment monitoring and analysis, simulation training, and real-time digital response and reputation recovery plans. It enables companies to deliver a swift, targeted response, designed to prevent issues escalating and triggering a robust process should a crisis occur.

SEOULBurson-Marsteller has appointed Elizabeth Bae as managing director in the corporate practice of its South Korea office, driving client development, strategy and new offerings for the practice. Bae joins Burson-Marsteller from Edelman Korea, where she led the firm's corporate and consumer practice and provided counsel for global brands across consumer products, food and beverage, and travel and tourism, as well as finance and business-to-business sectors.

SYDNEYMarketing communications agency Filtered Media of Sydney, Australia, has become the latest partner of PROI Worldwide, the leading global partnership of independent communications agencies. Founded by Heather Jones and Mark Jones in 2007, Filtered Media employs at team of 25 and works with client such as Telstra, Coca-Cola, Vitamix, Adobe and NEC. PROI Worldwide now has four agencies in Australia, with offices in Sydney and Melbourne, and plans to add a fifth agency in Brisbane in the near future.

See the original post:
Asia-Pacific News In Brief (February 6, 2017) - The Holmes Report

Jason McDonald Announces Summer, 2017, SEO Course for San Francisco Bay Area Residents – Benzinga

Jason McDonald is a leading San Francisco Bay Area SEO expert. His summer course covers both SEO and social media marketing.

San Francisco, California (PRWEB) February 02, 2017

February 2, 2017. Jason McDonald, a San Francisco Bay Area expert consultant in SEO and social media marketing at https://www.jasonmcdonald.org/, is proud to announce his summer, 2017, course at Stanford Continuing Studies to be taught in Palo Alto, California, on the Stanford University campus. The five week course will overview both the basics of SEO (Search Engine Optimization) and Social Media Marketing for small business marketers, entrepreneurs, and others.

SEO Training San Francisco Bay Area

"Summer is a fantastic time to learn about Search Engine Optimization for small businesses," explained Dr. McDonald, Director of the Jason McDonald SEO Consulting Agency. "I am excited to offer this five week course, which meets 7-9:30 pm on the Stanford Campus beginning June 28, 2017. It is convenient to students in the Bay Area, from San Francisco in the north to San Jose in the south."

To learn more about this upcoming summer, 2017, SEO / Social Media Marketing training, visit https://www.jasonmcdonald.org/training/internet-marketing/. There interested parties can view a syllabus as well as register online at the Stanford website.

Bay Area Entrepreneurs and SEO Training

SEO is the art and science of getting to the top of search engines such as Google, Yahoo, and Bing. Among the tactics to be taught in this intensive summer, 2017, workshop are both "on page" and "off page" SEO. "On page" SEO refers to building websites that effectively communicate keyword priorities to search engines, and "Off Page" SEO refers to tactics to solicit inbound links and real customer reviews that search engines rely on as validation.

The five week course has two weeks on SEO, and three weeks on social media marketing. Students at the Stanford campus will learn about how to market their businesses on Facebook, Twitter, YouTube, and LinkedIn. The course uses Jason's popular SEO Fitness Workbook (http://amzn.to/2gD8PBB) and his Social Media Marketing Workbook (http://amzn.to/2gFM9gg), both best sellers on Amazon in their respective categories.

About Jason McDonald

Jason McDonald is director of The JM Internet Group, a leading online training company. He received his Ph.D. from the University of California, Berkeley, in 1992, and now both teaches and consults to San Francisco Bay Area businesses in SEO, Social Media Marketing, and AdWords. In addition to those services, he has been recognized as an expert witness in litigation on Internet marketing. He has several popular books on Amazon on the topic of Internet marketing.

Media Relations, Tel. 800-298-4065

For the original version on PRWeb visit: http://www.prweb.com/releases/san-francisco/seo-course/prweb14041475.htm

Read this article:
Jason McDonald Announces Summer, 2017, SEO Course for San Francisco Bay Area Residents - Benzinga

Digital Marketing Course, Training, Institute in Dwarka , uttam nagar. – Satellite PR News (press release)

Submit the press release

Digital Marketing Course, Training, Institute in Dwarka , uttam nagar.

Sit hub is experienced Digital Marketing Course in provider Delhi. We are proven to be the best training hub in uttam nagar, najafgarh, janakpuri, vikaspuri, nawada, Delhi, India

[ClickPress, Thu Feb 02 2017] Digital Marketing

Welcome to SIT Hub run by the SOFT INFO TECHNOLOGY PVT. LTD, which is established in 2005.SIT Hub is a Delhi based Training Centre and having no any other branch. In terms of computer education and training SIT is known for excellence in quality and for consistently delivering result. SIT doesnt provide only computer knowledge, it develops personality as well. We offers Industrial and Summer Training in PHP/MYSQL,Web Designing,Web Development for B.Tech, BA, MCA, BCA, B.E. Students.Here, students get knowledge about computer through programmer and trainings through IT experts and we provide guideline as well so that students can take right decision for their carrier. SIT offers professional and specialised IT Training in Delhi.

SIT Hub is started in 2016 with the vision to bring awareness about Digital Marketing. It is undoubtedly important for business owner and professionals.In simple terms, digital marketing is the promotion of products, services or brands via digital marketing channels. The prime objective is to promote brands, increase online presence, brand reputation and increases sales using various successful digital marketing campaigns.

An expert Degree gives you the best of both universes a perceived capability in addition to the abilities you have to prevail in life. They are bolstered by Soft Info Technology pvt. ltds. one of a kind.

We developing eversince with support with our coaches, Students and partners. We are appreciative to everybody who has been a piece of our journey.After getting prepared at SIT Hub you will have the capacity to get tremendous experience by changing your thoughts into real new application and programming control for the site and the whole processing undertakings. To make it less demanding to you SIT Hub is envisioning every one of the materials you need. With our experienced faculty and certified trainers we teach the best aspects of digital marketing. In SIT Hub you can learn everything practically or learn on live projects, So that you will be perfect in e marketing. It is having a great scope to extent to which digital marketing can impact your business is tremendous. SIT Hubs Digital Marketing course enables you to learn everything from SEO, PPC, Social Media Marketing to Email Marketing; which will help you in reaching out to the world in a better way.

Begin Brightening your bearer with us.

Why you Choose us

Taking in a Technology with an expert who is well aptitude. Bolster any preparation with more down to earth classes, So we generally like to give hands-on-preparing. In this Professional and IT preparing we will give you the temporary job with stipend in an IT organization.

In the wake of getting prepared you can join our organization i.e. Delicate Info Technology Pvt. Ltd. Whats more, in the event that you need to go for another Company , then we will give you an authentication and experience letter of entry level position in our firm. We are profound shoddy in charges. Quality preparing with less cost is just at SIT Academy.

We are giving 100% occupation help.

Our Digital Marketing Training is 100% down to earth, So that you can catch it all the more quickly. Our profoundly capable and exceedingly gifted mentors will prepared you, So that you will be an authority and they will help you to manufacture your vocation and change your life until the end of time.

Our Mission

Our main goal is to give specialized abilities and information that essentially upgrade the efficiency of any organization where our prepared understudy joins, and in this manner enhance the execution and increment the upper hand of their managers. Our central goal is to bolster college understudies in their endeavors to accomplish their scholastic objective create into self controlled learners and scholastically difficult enviornment.

Our Vision

Our Vision is to gives the most noteworthy quality instruction in a moving reason manufactured learning environment.Our vision has dependably been to direct understudies towards a brilliant future and into a domain where their tremendous achievement will be the aftereffect of expert and scholarly advancement.

Digital Marketing Course Modules

Digital Marketing Overview Website Planning and Creation Search Engine Optimisation PPC Advertising(Google Adwords) Google Analytics Social Media Marketing E-Mail Marketing Online Display Advertising E-Commerce Marketing Lead Generation For Business Mobile Marketing Content Marketing Online Reputation Management Creating Internet marketing Strategy Affiliate Marketing Making Money Via Adsense & Blogging How to grab Freelancing project

Job Opportunities

Publishing and Media Web agencies Government Internet Start-ups advertising agencies Design Studios Online Marketing Firms Audio Visual Media Freelance Web Design E-Learning & Web Development Companies

Regular Classes

Eligibility- 10+2, Graduation, PG. Course Duration- 1 yr Classes- Monday to Friday Admission Criteria- Direct Admission New Batch Start- February 2016 Mode of Payment By cash, By cheque, By card

Weekend Classes

Eligibility- 10+2, Graduation, PG. Course Duration- 1 yr 4 months Classes- Saturday and Sunday Admission Criteria- Direct Admission New Batch Start- February 2016 Mode of Payment By cash, By cheque, By card

Contact Us

Address:- Sit Hub, First floor of bikaner sweet, Main Matiyala Road Uttam Nagar, Nearby Nawada Metro Station, pillar no-722. website: sithub.in +91-11-65178885 / 7210018919 info@sithub.in/ counsellor@sithub.in

[+] Global news distribution by ClickPress. To manage your News Alerts Subscription, click here. To reach News Alerts subscribers via an Enhanced Distribution, click here.

Visit link:
Digital Marketing Course, Training, Institute in Dwarka , uttam nagar. - Satellite PR News (press release)

2017 Contractor of the Year – ForConstructionPros.com

Three years ago, when Todd Eichholz joined Bob Olson as co-owner of A & A Paving Contractors, the two men envisioned utilizing state-of-the-art technology and cutting-edge management concepts to reenergize a 55-year-old company and assure its stability and long-term success.

That A & A Paving Contractors, Roselle, IL, has been named Pavements 2017 Contractor of the Year is simply a byproduct of the transformation A & A Paving has undergone. A & As management team recognized changes had to be made, determined what changes to make, then made them with an eye on what was available and what could be done quickly.

Our team says that we are like a brand new 55-year-old paving company, Eichholz says.

A & A Paving employs 23 people doing paving, sealcoating, striping and pavement repair, all in-house. With nine people in the office, A & A relies on a nine-person paving crew and a five-person sealcoating and striping crew to complete 250 jobs a year (80% paving, 20% sealcoating), all of them for commercial, industrial, and multi-family property customers. While under Olson the company achieved double-digit growth each year, in the last three years growth has averaged 132% growth and total revenue has more than doubled.

All the things weve done over the last three years have put us in a different category than we were in before, Eichholz says. Were now playing in a different league than we used to. Were able to pursue -- and land -- different types of properties, larger properties, different and larger clients. That means larger parking lots, which means larger tonnage and thats really fun.

Eichholz, owner of a commercial property management company, used A & A Paving as his contractor of choice. Eichholz began looking for another business opportunity to invest in while Olson was looking for a partner and an exit strategy. Olsons thoughts ran to Eichholz, a great friend and fellow business person whom he felt would make a great business partner.

When he gave me the opportunity I jumped at it, Eichholz says.

And despite their age difference Olson is 75 and Eichholz is 35 it was clear the two had the same vision for the company. Weve been on the same page every step of the way. says Eichholz.

And that was essential to their partnership, their plan and their success.

I knew we were going to take this company and shake it pretty hard and change things up, and we wouldnt be able to do that if we didnt get along. Theres just no way, Eichholz says. We each have different strengths and those strengths complement each other and it works very well.

Once they were partners and decided to get things shakin they did ... nothing.

The first couple of months we just stepped back to see how things were being done, Eichholz says.

They looked at the entire company, documenting and analyzing everything from marketing and bidding to job costing and field operations.

We were looking at the business as a whole and in its smaller pieces, Eichholz says. We knew there had to be a better way to operate and we just had to figure out what that better way is. Then we had to figure out how to get the company there.

Eichholz says that when they started making changes they decided to make many changes as quickly as possible changes that were relatively easy to make, which meant not necessarily making the best change.

We recognized that what we did at the start might not be the best change, but we decided it was more important to get started and get our feet wet than to spend a lot of time figuring out the perfect change to make. So we looked at what we could adopt easily, Eichholz says. We figured then we can tinker here and there and improve on everything weve done. It drove us crazy at first because we were trying to do so much so fast.

Olson says updating the technology came first. Even something as basic as the copy machine, which could only copy in black and white, was upgraded to a machine that can scan and copy in color.

But the most significant technological upgrade was in the work flow process where everything from estimating to bidding and job costing was done on sheets of yellow paper, which were then given to a secretary, who would hand-enter everything into the computer.

Our efficiency was bogged down, and we knew we had to change that to streamline our operation, Eichholz says.

Eichholz introduced newer technology techniques and Olson revamped the bidding process with a new seven-tab Excel document that combines estimating, job costing and pricing. Everything that was done by hand and hand-entered can now be done in one place, Eichholz says. And it is now done by the salespeople.

Eichholz says A & A upgraded its computers and provided two monitors for each user so people can look at two screens at the same time. Now they dont have to bounce back and forth on the same screen; they can look at the documents side by side, he says. It makes everything easier and more efficient.

A & A also provided its employees with iPhones and iPads, sent them to Apple for training, and now most work is paperless. That was a bit of a challenge, he says. Being an older company we have salesmen in their 50s and one is in his 80s we had some challenges to overcome. But we decided this was the way the company needed to go so we knew it was our job to get everyone on board.

Eichholz says they added an aerial mapping program that they combine with traditional on-the-ground measuring, and they turned to a new software program for creating all proposals.

Using that system, and building in our own language, so rather than having a secretary create a proposal as many as 1,000 times a year, its all done at the same time, Eichholz says. You just enter the specifics of each bid and the rest is already there for you. Its enabled us to bid five times the amount of jobs we used to in less time than we used to.

Eichholz and Olson say that at first there was quite a bit of resistance from their employees. We had a lot of push back from our sales staff because they were getting pushed outside of their comfort zone, Eichholz says. But dont let anyone tell you this technology is a young persons game or that people are too old to learn it and make it part of their work.

Bob learned all of this before anyone else, and hes the one who set up the Excel sheet with the seven tabs that forms the basis of our system. So we just told everyone if Bob can do it at his age theres no reason everyone else cant do it. We just had to be persistent with them. It took training and it took Bob and me working it through with them.

He says they succeeded in getting employees to buy in partly because A & A Paving incentivized every single step they took. Incentives were offered for:

Eichholz and Olson admit they had some difficult conversations at various points in the process. But we made it clear that this is the new direction of the ship, so if you want to stay, this is what you have to do. And we didnt lose anyone, he says.

In fact, Olson says they regularly hear comments from employees about how easy the job is compared to what they used to have to do.

Once theyd made some internal, operational improvements Olson and Eichholz really went after the marketing. Some of the improvements were visible an updated logo, cleaned and waxed trucks, a revitalized website, drone videos -- but others, such as a change in approach to markets, were conceptual.

Possibly the most important marketing improvement was a shift from a blanket, one-size-fits-all approach to tailoring approaches to industry-specific markets such as industrial, retail, and homeowner associations. Eichholz says that coming from his property manager background provided insights that A & A is now putting to use.

I know what the pain points of a commercial property manager are and what their problems are, and we leverage that when we go in to sell commercial work, he says.

And now they take the same approach for each type of customer. We really learn about each different market and then go after what their pain points are, Eichholz says. Once we learn their pain points we know how to address them and we even create videos that show that we understand and can address them.

Banks, he says, are a good example. We know they have to keep their drive-throughs open and their ATMs open and we know how to do that well. We can make them more comfortable by letting them know we understand that and we can help them, he says.

A lot of this is what we already knew and what we already did, but we didnt always convey that to our customers. And our customers didnt always know or understand that we understood them and their problems or concerns. Now they can see that we understand their problems in their specific industry instead of just We pave, patch and seal.

Among the visible changes are website improvements but not just the addition of an FAQ page, a link to testimonials, and photos and drone videos of finished and in-process jobs. We recognized that we needed to invest more and needed to look better and have more information -- such as videos -- than everyone else, so thats what we did, he says.

But the biggest website change is the way the website is accessed by potential customers. We invested heavily in Google words and search engine optimization (SEO) for a more robust website to help bring in more leads.

Eichholz says they track the site weekly to see how its performing and what its doing for the company.

In 2016 we had 25 times more people coming to our site than we had before we changed them up, he says.

Transformation doesnt automatically yield success, but it did for A & A Paving Contractors.

Now were selling twice what we used to with less effort and in less time, Olson says.

But more than that, A & A now has greater control over its entire sales and production process. They know what bids are out, what work is in the pipeline, which bids have been opened, which have closed and which ones theyve lost.

Before we didnt know our closing rates and we didnt know what was in the pipeline, Eichholz says. Now we know weekly and monthly sales in the pipeline as well as projects weve bid that have yet to be awarded. We can track when a property manager opens the email with the proposal attached so we know when hes looking at it and we know when we can reach out to him and restart the conversation.

And the system enabled A & A to identify its sweet spots, the type of work the company performs well and efficiently and which provides its greatest profit.

Our whole presence in the market completely changed, Eichholz says. We want to reflect our professionalism and how hard our guys work and what weve done helps convey that. And from an operations standpoint its all happening more easily and more profitably.

COVER CAPTION: Front row (from left), Roy Johnson, pavement consultant; Todd Eichholz, owner; Bob Olson, owner; Tom Swing, pavement consultant; Steve Kalina, pavement consultant. Second row (from left) Nate Olson, pavement consultant; Joe Baker, pavement consultant.

The rest is here:
2017 Contractor of the Year - ForConstructionPros.com