Mediaboss Marketing

SEO is the art and science of search engine optimization.

San Francisco, CA (PRWEB) January 26, 2017

The JM Internet Group, a leader in online SEO training for small business owners and marketers, is proud to announce an update to its popular list of best SEO conferences for 2017. SEO or "Search Engine Optimization" is the art and science of propelling a company, product or service to the top of search engines such as Google or Bing. In addition to online training, blog posts, and webinars, many practitioners find it useful to attend real-world trade shows on SEO.

"The basics to SEO are taught in my popular SEO Fitness Workbook, but I find that attending yearly conferences are excellent supplementary information for anyone who knows the basics," explained Jason McDonald, director of the JM Internet Group. "By updating our list of the best SEO conferences for 2017, we are alerting our community to various trade shows, usually with either a West Coast or East Coast venue where they can learn from the search engine optimization elite and get ideas for practical success vis-a-vis search engines. "

To browse the list of SEO Conferences, visit https://www.jm-seo.org/2016/08/seo-conferences/. The list organizes conferences with the most effective shows at the top of the list. It should be noted, however, that any conference that made this list is undoubtedly worth attending! The list is updated twice a year.

Books on SEO and Conferences on SEO: Fundamentals and Supplementary Materials

SEO typically generates the highest return on investment (ROI) for small businesses because one does not have to pay for organic results on Google, Yahoo, or Bing. That said, books on SEO are the best first step for someone seeking to learn the basics of SEO. With that basic knowledge in hand, a next good step is to attend one of the twice-yearly SEO conferences. Most are held on the West Coast and then on the East Coast, alternating Spring and Fall. Fortunately, the venues are nearly always fun - cities such as Seattle, San Francisco, or New York, making it a wonderful opportunity to squeeze in some tourism as well as in-depth learning from the SEO cognoscenti. By providing an up-to-date list of the best conferences on SEO, the JM Internet Group is helping small business owners build a quick list of "must attend" conferences concerning this important, and effective, methodology of zero cost Internet marketing. Many conferences offer discount ranks for pre-bookings, and still others offer "digital only" options. So even if one cannot travel to New York City or San Francisco, one can avail of the experts on search engine optimization. (The JM Internet Group also maintains a popular list of the best SEO books at https://www.jm-seo.org/2015/05/best-seo-books/).

About JM Internet Group

The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student's computer.

Contact: JM Internet Group, Media Relations Web. https://www.jm-seo.org/ Email. jm(dot)internetgroup(at)gmail(dot)com

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The JM Internet Group Announces Comparison Information on SEO ... - PR Web (press release)

When you know what it takes to position your website in the top of Google search results, you have gained a major competitive advantage compared to your competitors, who may blow all their money on pay-per-click or other expensive internet Marketing strategies that can cost them a fortune.

Using intelligent Search Engine Optimization strategies can generate lots of targeted traffic to your website if you know what you are doing. Just look at the small case study below for one of our clients and you can see how SEO still works in real life.

This client is in the language translation and localization industry. The total amount of real inquiries were really low and the conversion rate was very poor. However, initially when we started, the client received around 1,000 visitors/per month on average from organic traffic but their conversion rate was only 0.25% (see screenshot below).

This obviously sent us clear signals that we needed to change their SEO strategy and targeting methods. For example, before we started, their content was too generic with a clear lack of focus and it clearly did not appeal to their target market. They did rank for certain generic keywords, but they were too generic to convert. In addition, certain generic keywords were not intended for their target market but more for users looking for online and machine translation. Google preferred other categories of websites on the search result pages (SERPs) for those queries they tried to rank for. It was no wonder why they had such poor conversion rate. They lacked many on-site issues on all their landing pages, which had to completely be re-done.

We restructured their entire SEO strategy in regards to target and personas of their audience. First the content and in-depth keyword approach was rewamped by using long tail keywords trying to bring in many targeted and long tail keywords in the top of Googles SERP. In addition more focus was placed on ranking money making keywords which are keywords more inclined to convert into real clients. We also helped boosting their domain authority further by using high quality back link building. The combination above along with fixing other on-site issues really helped in boosting the conversion rate, the amount of conversions and organic traffic for this client.

Compared from the period (October 1, 2015-March 31, 2016) to the previous year in the same period:

This client is in the dental industry. Initially when we started the client had little conversions from organic search in Google. Initially the client only received 34 inquiries and 2,181 organic visitors in the period of Jan 1-Jan 31st 2015 and conversion rate was 1.34%. The clients website looked old and disorganized, but also had lots of SEO issues in terms of urls, content, canonical issues, keyword approach. We revamped the clients website completely and restructured the website using better SEO structure and silo, generated more targeted content, better cross linking, wrote laser targeted articles for their target audience, built high quality back links from relevant and high authority websites.

Compared from (Jan 1, 2016-Jan 31, 2016) to the previous year in the same period:

This client is a local client in the Rehab industry. Before Marketing Ignite took on the project in May 2015, the client received very little traffic from organic search in Google. The clients lead conversions from Google (organic traffic sources) were very limited. Initially the client only received 309 organic visitors and 10 inquiries/month (May 1st May 31st, 2015). See screenshot below. Obviously more work needed to get done to boost the amount of organic traffic and conversions.

Marketing Ignite re-structured the SEO strategy, making the clients site more SEO friendly and worked on a number of SEO elements such as doing an in-depth competitive analysis to formulate a winning attack plan for the client with a main focus on boosting domain authority. The urls were vague and not targeted. The overall SEO silo and structure was redone from scratch. Because this client was a local client, more emphasis was built to target high quality and local back links to become more relevant for Google in the local search results. Targeted articles (on-site and off-site) were written and posted in order to gain more momentum in the organic traffic.

Comparing from Mar 1-Mar 31 2016 since start (May 1-May 31st 2015)

Because we dont want to waste your time on theoretical jargon, we will instead teach you intelligent SEO strategies based on 19 years of experience that Marketing Ignite uses to deliver top rankings and traffic in Google. These SEO strategies are the same step-by-step and up-to-date practical approaches that we use for big corporate clients. But because we know that you may not have a corporate budget, you will gain access to this at a fraction of the cost.

Not only will you learn how to gain top placements for competitive keyword phrases, but you will also learn how to convert more with your search engine optimization efforts. Many companies focus only on getting top placements, but if there is no conversion, it is all a waste of time (except for branding purposes).

You can learn online from the comfort of your own home at your own pace. More importantly, its designed so that anyone with basic computer skills can learn in depth of important SEO practices that hold true in todays SEO industry.

The training starts out with the more fundamental search engine optimization concepts to ensure that everyone will properly understand the process from the beginning. It then moves forward to more advanced Search Engine Optimization practices, which are necessary to gain higher placements in Google.

Once you have gone through all the modules, you will be very knowledgeable, understand the process, as well as be able to position your website in the top of Google. The strategies that you learn are White Hat, meaning they abide by the search engine guidelines.

This training course is applicable for webmasters, business owners, affiliate marketers, bloggers, IT students, and basically anyone interested in learning how to gain top placements and traffic from Google.

Johan Hedin, the Managing Director at Marketing Ignite Co. Ltd and his team have spent tens of thousands of hours in research, tests and quality control in order to develop an easy to understand Training Course in SEO that teaches anyone in-depth and the process of getting top placements in Google.

He has a B.B.A and M.B.A in Marketing from the United States and has worked with the biggest affiliate internet Marketing companies on the web such as Commission Junction/ValueClick Inc and other internet marketing companies. He has lived and breathed search engine optimization and internet Marketing since 1998 with a passion for helping businesses succeed online. In 1999 he started his own Internet Marketing Company and quickly learned the process of gaining top rankings in Google. He is also often a speaker at internet marketing conferences and he has been producing and distributing ebooks, memberships and other digital products online for many years.

Johan and his team at Marketing Ignite have positioned thousands of competitive keywords in the top of Googles search results for small, medium and corporate clients and have continuously stayed in the forefront of search engine technology.

If you are a newcomer, this module will help you to explore the world of search engine optimization.

In this module, you can learn how to nail it from the very beginning. This is going to be the blueprint for your success!

Everything starts out from here. Learn a bullet-proof way to impress Google and other search engines.

Content will play a big role in how your website will be indexed and positioned.

Once you have completed all of your on-site optimization, you will need to start looking in other directions, and this module will provide you with all of the necessary tools!

Dont commit these mistakes that can spoil everything. Learning how to avoid these costly errors will help you tremendously!

There will be a large volume of competitors out there, but, with the right guidance of this module you wont have to fear anything!

If you have traffic, you need to know everything about it. Where it comes from, how many minutes they stay, etc. This module covers everything about web analytics!

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Online SEO Training Course | SEO Training Course in Thailand

Los Angeles, CA - The digital age has made it obligatory for businesses to have a strong online presence, to effectively promote their products or services and reach out to a wider clientele.

Whats more, and the online advantage is what sets a company apart from its competition. A perfect search engine ranking and high website traffic translate to potentially thousands or millions of cash in sales, not to mention the immeasurable effect of conveying ones brand and philosophy to a broader, worldwide audience.

Apex Web Firm, a premiere SEO company specializing in digital marketing and SEO solutions, has increased its trust from numerous prestigious companies, as well as countless of businesses and individuals, who wish to upsurge their web exposure and establish their brand.

Furthermore, Apex Web Firm offers SEO services in Los Angeles and worldwide SEO services, which help in organically increasing ones Google page rankings. Apex Web Firm further provides Local search strategy, maps search optimization, link building & content, paid search advertising, custom website design and branding services, in what one might call a comprehensive business branding and package.

Our team develops effective content strategies aimed at forward-thinking companies. We have a proven track record in increasing search engine rankings. said Apex Web Firm SEO agency media representative.

As search engines evolves, and online marketing trends shift quickly, Apex Web Firm staff undergo continuous training to remain up-to-date with the latest growths, which, in addition to their years-long practice in the field, allows them to quickly adjust to any changes, and provide the best services to the companys loyal clientele.

About Apex Web Firm

Apex Web Firm specializes in Search Engine Optimization and Internet marketing for businesses who are seeking to improve their rankings. Our SEO services can assist you with a higher web presence for search engines such as Google, Yahoo, Bing. Our SEO company is rated as one of the best throughout Los Angeles and San Fernando Valley.

To learn more about Apex Web Firm, please visit: https://apexwebfirm.com

To get live updates, please follow Apex Web Firm on social media:

Facebook: https://www.facebook.com/apexwebfirm

Twitter: https://twitter.com/apexwebfirmseo

LinkedIn: https://www.linkedin.com/company/apex-web-firm

Google+: https://plus.google.com/+Apexwebfirm/

Media Contact Company Name: Apex Web Firm Contact Person: Felix Davis Email: info@apexwebfirm.com Phone: +1 866) 273-9932 Address:17418 Chatsworth St. Granada Hills City: Los Angeles State: CA Country: United States Website: https://apexwebfirm.com/

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Apex Web Firm, Los Angeles-Based SEO Experts, Offer Tailored SEO Services And Digital Marketing Solutions - Digital Journal

In every 2017 issue of Radio Ink well be spotlighting companies that are generating real digital revenue for radio stations across the country. Gary Rozynek spent 33 years in radio, the first 15 working for large public companies and the last 18 with Jeff Warshaw in the first iteration of Connoisseur, back in the 90s. He hung another shingle at Maverick Media, built it up to about 25 or 30 stations, and sold in 2013. Then he became interested in digital, especially when he started to notice the billions and billions of dollars shifting from traditional media. In 2014, Rozynek helped launch Vici Media.

The company teaches broadcasters everything they need to know to help their radio clients succeed using digital, helping them compete successfully against digitalonly sellers and helping stations increase their overall revenue by tapping into digital, the one revenue category that continues to grow by double digits year after year.

RI: When a company calls, what will you teach them to do?Rozynek: First of all, our strategy is to partner with these folks, and we bring the whole digital back end to their operations, to their markets. We have nine products. We do retargeting, targeted display, and video products, SEO, keyword targeting, behavioral targeting we put together 80 ad networks.

Theres a new technology thats come to market in the last few years called IP targeting. We can match a list of names and addresses to an IP address, and then we can reach the consumer at the Web entry point at their home. We also work with Facebook and Instagram; we do display and video in the newsfeed. We do Facebook retargeting. We do location-based targeting to cellphones, mobile conquesting. We do video pre-roll, both 15 and 30 seconds.

The targeting is more efficient. Its far more precise because, again, you can pick out specific ZIP codes in a market, or you can pick out a five- or six- or seven-mile radius and the client can say, Im targeting this consumer profile: demographics 25-54; psychographics household income, married, two kids, two cars you can get granular with the type of profile youre targeting. And thats where the targeting is done within the specified radius.

Radio Ink: Youre teaching the radio sellers all of this.Rozynek: What were going to do is work with the team over the course of 12 months, ongoing education. Were going to help you in an uncontested market space and, over the course of time, make all of your media competitors less relevant. We actually provide the strategies, tactics, methods, and approaches to create that value, and over the course of time, completely change the selling culture. These solutions really help them tap into a stream of online revenue, growing at 15 percent annually. It enables their people to go out and create and capture new demand, because the demand for spot radio in the United States is very low. You have a different stream of revenue that you can silo. Its a new channel, $70 billion and growing. Its robust.

RI: Can you us a specific example of one of your successes?Rozynek: Im not going to mention the names of the companies, but I am going to mention specific markets around the country. We work with a longtime broadcaster in the Northeast, with five stations in several markets. For seven years in a row, there was no revenue growth. Like many broadcasters, a lot of people are managing their business on the expense side because the industry is not experiencing any kind of growth.

We got with this broadcaster in 2014, and he said, Im interested in partnering with you for digital solutions. We havent grown our revenue in seven years. We did the training in the back half of the year, and in 2015 this broadcaster was up about 5 or 6 percent.

For the first time in a very long time, he started to manage his business differently, where he was actually investing to support digital. Getting a graphic designer, putting up another company website, extensive training the training became like a year-round thing. He not only grew his top line in mid-single-digits, but the cash flow was up. The same thing happened in 2016. This particular broadcaster is now doing about 10 percent of his gross revenue with digital.

RI: Does the radio industry understand it needs to be this deep in digital?Rozynek: The effort in the radio industry has definitely improved. People are trying things. There are a lot of guys in our space out there offering some type of digital solution. I still see a lot of broadcasters who view digital as a distraction; their view is that in the next five years, they just dont see it continuing. They make a conscious decision to just focus on local spots and focus on trying to capture share. But the end game to that is not good.

If you look at every forecaster out there, they basically say the next five years for radio is flat to maybe plus one. I was in radio for 33 years. I love radio. Were doing this because we think this is something that can create value. We think radio is a great business. Of all the traditional mediums, it has shown its resiliency. Its still hanging in there. It works reach and frequency definitely works as a medium. But a lot of these radio folks have to evolve. Clients today are savvy, theyre looking for marketing services and solutions. Its got to be something different.

RI: If you had the 40 Most Powerful People in Radio in a room to speak to them about developing a digital strategy, what would you tell them?Rozynek: Look at the media landscape today. Technology has disrupted the traditional media sector and changed the way consumers consume. In the last five years, the amount of time adults 18+ are spending online has gone from three hours per day to six hours per day. There is a captive audience available for your customers to connect, engage, and monetize online. The online spend has gone from $10 billion in 2004 to over $70 billion in 2016. That trajectory will continue through 2020.

The first step is to recognize the opportunity. Go where the ad money is shifting to. The kinds of solutions being offered by radio have to expand and evolve. Advertisers want transparency and accountability and want to be able to calculate ROI.

That has always been a hurdle and point of debate when it comes to radio. We know that radio is a powerful medium and that its strengths are reach and frequency and the ability to activate the call to action in the mind of the consumer. In combination with online solutions that enable an advertiser to target their ideal customer one-to-one online and within a specific geography, it is a much more powerful solution and helps your sales teams change the conversation with their customers.

Advertisers want consumer scale, and an online solution brings them that. The ability to be seen on large, national publishers, where their display or video ads can be seen by a lot of eyeballs, is very compelling. Your advertisers are less interested in being seen on radio stations local sites because there is not enough traffic to those sites.

Once you recognize the opportunity, you have to commit to educating your sales management and sales team. This is no different from teaching salespeople how to sell radio on-air campaigns or events. You need to decide what digital products and solutions you will offer to your clients and how the solutions will be positioned with your existing and new potential clients.

Once you have decided what the product line looks like and how it complements radio, you have to recruit a digital sales manager who either is or can become a subject-matter expert and help support, teach, and coach the sales force on creating the right marketing solutions for the customers.

Standards of performance should also be developed to set expectations and keep the sales team focused on the opportunity to not only retain and grow current customers, but to close more target business in and out of the market. The management team must remain patient, because this sales strategy takes time to unfold, but the rewards are many. Working a disciplined process and having a different kind of conversation with the clients creates deeper and more meaningful relationships. Selling integrated solutions both on air and online delivers better results, and, because of the reporting and the analytics the clients get, the campaigns are more transparent. They can actually calculate the ROI on the marketing dollars they spend.

The goal is to evolve into a marketing services and solutions provider. To become your clients best marketing partner that is what clients want. The majority do not want to buy a package. This strategy requires a commitment from ownership, market management, and the sales team to unlock the enormous value that can be harvested as the media landscape continues to change and competition remains high in every market in America.

Contact Gary Rozynek at 203.227.2800 or [emailprotected].

See the article here:
Former Broadcaster Becomes Digital Revenue Star - Radio Ink

Column by Column Feature Description

This keyword tool was built on a custom database we have compiled over the past four years. We researched data from the (now defunct) Google Search-Based Keyword Tool and also looked at a few more recent data snapshots to refresh the database and enhance our keyword coverage. Our database contains 28,527,279 keywords representing 13,762,942,253 monthly searches. Our database is primarily composed of English language keywords.

This database was built using data from BEFORE Google required active ad accounts to get good keyword data & before they started blending data together for similar terms. Even if you set up an AdWords account and spend significant sums of money with them, they may require you to run your ad campaign for 3 or 4 months straight before they will show reasonably precise data instead of exceptionally broad data ranges.

Background Keyword Research Video:

Depending on your topic / vertical and your geographic location the search engines may have vastly different search volumes. The tool can only possibly offer approximations. Exact search volumes are hard to find due to vanity searches, click bots, rank checkers, and other forms of automated traffic. Exceptionally valuable search terms may show far greater volume than they actually have due to various competitive commercial forces inflating search volumes due to automated search traffic.

* Please note our tool currently assumes Google having ~ 83% of the market, with Bing + Yahoo! splitting the remaining 17% of the market. Actual market conditions may vary significantly from that due to a variety of factors including: search location, search market demographics, how much marketshare mobile search has relative to desktop in that particular vertical, etc.

Before the Google Panda update it was common for SEOs to create a different page targeting each keyword variation. One page each targeting:

After the Panda update rolled out, the latent risk in such a strategy could (typically would) vastly exceed the direct cost of the content, as poor pages on one part of a site could drag down the ranking of other pages on the site which targeted different keywords. Some sites have seen their search traffic fall over 90% with their ad revenues falling even faster. Demand Media went from being worth a couple billion to tens of millions of Dollars. ArticlesBase.com sold on Flippa for $80,000, but was making over $500,000 PER MONTH in profit before getting hit by Panda. Many other Panda-torched sites like Suite101 have simply went offline.

Further, after Google rolled out other algorithms which aimed to better understand searcher intent (like Hummingbird / Rankbrain) a person no longer needed to include related word variations as much to be able to rank a page for many conceptually related searches.

Great web content includes industry trivia and historical folklore. 😉

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Explore the ranking profile of your competitors in Google and Bing today using SEMrush.

Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.

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