Archive for the ‘SEO Training’ Category

Rethinking SEO Strategy: Mindset Coach Helps Businesses Achieve … – BusinessMole

Mark A Preston, a coach specialising in the SEO mindset, is offering businesses a fresh perspective on the world of search engine optimisation. By employing an innovative, problem-solving approach, his bespoke workshops enable organisations and marketing teams to rethink a traditionally linear industry.

Since 2001, Mark has trained and mentored thousands of individuals, including marketing agencies, in-house marketing teams, and small business owners. His goal is to help people achieve the perfect SEO mindset and stop wasting time on strategies that generate zero impact.

For years, businesses and marketing agencies have recognised the importance of SEO in achieving success. However, it doesnt always achieve the desired results. With SEO being a constantly evolving field, staying up-to-date with the latest trends and best practices is essential for staying ahead of the competition.

The reality is, there are countless SEO strategies that businesses could implement, but many people waste time on tactics that generate zero impact. As a mindset coach, Mark encourages people to embrace a certain type of thinking with regards to SEO, which creates a long-lasting positive impact when applied.

Mark helps businesses streamline their processes and incorporate the skills, knowledge, and mindset needed to solve challenging problems using problem-solving, a fundamental element of SEO. This enables professionals to move their agency or company in the right direction.

Mark offers valuable workshops and SEO mindset keynote talks to marketing professionals and small business owners to help them think about SEO in the right way and start achieving tangible results. Mark aims to inspire participants to question themselves, giving them that lightbulb moment. All of his SEO training workshops are 100% tailored to each agency or business.

From being in the industry for so long, I value the time and effort put into SEO and its practices, so in turn, I value other professionals trying to get the best results for their business or clients. Through my bespoke workshops, my main aim is to create a long-lasting positive impact by getting individuals to think about SEO in a certain way and giving them the skillset they need to succeed.

Hopefully, with that lightbulb moment, they can go on to see SEO from a different perspective and be open to a new way of working while improving their results, says Mark A Preston.

Marks professional speaking journey began over a decade ago when a local business expo asked him to be their keynote speaker. He had already established a reputation as the go-to guy for anything related to SEO.

Since then, Mark has spoken at various business expos, corporate events, business and trade organisations, and marketing conferences worldwide.

See the article here:
Rethinking SEO Strategy: Mindset Coach Helps Businesses Achieve ... - BusinessMole

Achieving SEO Success: Mindset Coach Offers Innovative Problem … – Business Manchester

Mark A Preston, a mindset coach specialising in search engine optimisation (SEO), is offering businesses a fresh perspective on the industry. Through his tailored workshops, Mark employs an innovative problem-solving approach to help organisations and marketing teams rethink the traditionally linear nature of SEO.

Mark has trained and mentored thousands of people since 2001, including marketing agencies, in-house marketing teams, and small business owners. His goal is to help people achieve the perfect SEO mindset, enabling them to stop wasting time on strategies that generate zero impact.

For years, businesses and marketing agencies have recognised the importance of SEO for achieving success. However, it doesnt always deliver the desired results. Given that SEO is a constantly evolving field, keeping up-to-date with the latest trends and best practices is crucial to staying ahead of the competition. The reality is, there are numerous SEO strategies that businesses could employ, but many people spend countless hours on activities that yield no impact.

As a mindset coach, Mark helps people adopt a specific type of thinking regarding SEO. When applied, this thinking creates a lasting positive impact. Mark uses problem-solving, a fundamental component of SEO, to streamline processes and equip professionals with the skills, knowledge, and mindset to tackle tough challenges. This enables agencies or companies to move in the right direction.

Mark offers valuable workshops and SEO mindset keynote talks for marketing professionals and small business owners, encouraging them to adopt the correct approach to SEO and start achieving tangible results. He aims to get participants to question themselves, providing a lightbulb moment that inspires them to view SEO from a fresh perspective and be receptive to a new way of working, resulting in improved outcomes. All of his SEO training workshops are tailored specifically to each agency or business.

Having been in the industry for so long, I understand the time and effort invested in SEO and its practices, and therefore appreciate other professionals who strive to achieve the best results for their business or clients, says Mark. Through my bespoke workshops, my primary objective is to create a long-lasting positive impact by enabling individuals to think about SEO in a particular way and equipping them with the skills they need to succeed. Hopefully, with that lightbulb moment, they can see SEO from a different perspective and be open to a new way of working, leading to improved results.

Marks professional speaking journey began over a decade ago when a local business expo invited him to be their keynote speaker due to his excellent reputation as the go-to person for SEO-related matters. Since then, Mark has delivered talks at business expos, corporate events, trade organisations, and marketing conferences around the world.

See the rest here:
Achieving SEO Success: Mindset Coach Offers Innovative Problem ... - Business Manchester

Megan Bridgeman named SEO editor based on the West Coast – The Washington Post

Announcement from SEO and Operations Editor Bryan Flaherty and Head of Curation and Platforms Coleen OLear:

We are thrilled to announce that Megan Bridgeman is joining The Washington Post as an SEO editor based on the West Coast. In this role, Megan will help support the SEO teams mission of reaching audiences on search platforms, with a specific focus bridging the hours between the teams editors in D.C. and our global audience team in Seoul.

Megan joins us after spending five years as a digital producer in Gannetts regional networks, working with dozens of newsrooms from California to Missouri. In these roles, she focused on optimizing stories for search and training editors and reporters to think tactically about how to extend the reach of their journalism. Most recently, she served as the lead digital producer for the Central U.S. region, which included providing strategic guidance and support for the Des Moines Register and the Sioux Falls Argus Leader.

Megan received her bachelors degree in journalism and mass communication from Arizona State University. In her free time, she enjoys painting miniatures, working on sewing projects and playing video games. She will work out of Tempe, Ariz., where she lives with her fianc and their two cats, Azazel and Brimstone.

Megans first day will be May 1.

Follow this link:
Megan Bridgeman named SEO editor based on the West Coast - The Washington Post

SEO agency Megantic promotes one and hires another – AdNews

Jeremy Hanger

Megantic, an Australian SEO specialist agency dedicated to ecommerce, has promotedJeremy Hanger to the newly created role of GM and appointed Rick Pantas strategic partnerships manager.

Hanger, formerly Megantics director of marketing, sales and partnerships, said he isboth grateful and delighted to have an opportunity to support what is a really unique offering in digital and, more specifically, eCommerce.

"The demand for online specialists with deep technical knowledge has fuelled not only our growth but our appetite to continue to deliver best-in-class products, service and results for our clients," said Hanger.

Digital continues to evolve at a rapid pace, and were ensuring we have the most passionate and skilled teams. Together with the establishment of a continuous improvement team and a robust training development function, Im confident that our team will continue to flourish and reach new heights.

Formerly the SEO director at StudioHawk, Pantas said he is thrilled to be joining the Megantic team as he has always admired and respected the companys approach to SEO.

"In the current landscape, which is experiencing unprecedented levels of online shopping, there has never been a more exciting time to be a part of the eCommerce industry," said Pantas.

"As Megantic's Strategic Partnerships Manager, I look forward to aiding in Megantics continued success whilst partnering with companies that share our aspiration for providing the best level of service and performance possible. There are certainly big things ahead.

Zan Ristov, co-founder and continuous improvement manager at Megantic, said after 10 plus years of focusing exclusively on SEO for ecommerce businesses with operations in Australia, Europe and North America, Megantic continues to grow and be recognised as a global leader in helping online retailers increase their revenue through organic search.

"Were thrilled to continue our growth story with Jeremys promotion and Ricks appointment during this exciting time. Their deep understanding of our business, customers and industry will be invaluable as our organisation soars to new heights," said Ristov.

At Megantic, our commitment to continuous improvement is reflected in everything we do, including our focus on career development and learning."

Back in February,Megantic partnered with Deakin University to transform Victorias online retailers eCommerce with SEO services.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more here:
SEO agency Megantic promotes one and hires another - AdNews

At RSA Conference, tales of real-world cyberattacks and warnings of … – SiliconANGLE News

The challenges of securing organizations havent changed much in the past year, and that means theres still a lot more that needs to be done especially as generative artificial intelligence and chatbots will require new tactics to fight attackers.

Thats according to two panels that presentedat last weeks RSA Conference in San Francisco. Among their other findings: Responding to incidents still could be better with more threat sharing and better public/private partnerships, analysts still have some tough sledding ahead as these new attacks appear almost like clockwork, and theres still a burning need for more training of new professionals in the field.

There are some bright spots, such as the way analysts quickly figured out the 3CX supply chain attack and shared its particulars. But ransomware and data extortion are still popular attack methods, and the bad guys are getting better at finding and fooling their target victims.

The first panel wasa perennial favorite at the conference, organized by the SANS Institute, a leading security training and education nonprofit. Moderated by Ed Skoudis, who is president of the SANS College, it featured SANS top cybersecurity instructors with many decades of collective cybersecurity experience: Heather Mahalik, a senior director at Cellebrite DI Ltd.; Katie Nickels, director of threat intelligence for Red Canary and one of the contributors to the Mitre ATT&CK framework; and Stephen Sims and Johannes Ullrich, both of SANS.

They came together to discuss their top most dangerous new attack techniquesthey have seen in the past year. Each panelist focused on their own favorite attacks, includingsearch engine optimization and paid advertising, adversarial AI, ChatGPT-powered social engineering and software supply chain attacks.

Nickels showed Gootloader, a new piece of this type of malware(below), which exploit SEO keywords and paid ads by placing their search results and ads at the top of the page. This tricks victims to click on their spoofed, and similarly appearing, websites and then download malware to their computers that open up access for the attackers.

The best ways to fight these attacks is to continually improve user awareness training methods that illustrate the attacks and train users to download software from trusted sources. If you see Gootloader in your environment, make sure you cut it off early because it could lead toward ransomware, Nickels said. This can lower the barriers for attackers and make them more effective.

Adversarial AI attacks are certainly top-of-mind these days as the explosive use of machine learning and large language models has focused interest in this topic. AI has made it easier to hone phishing attacks, improving their focus and their grammar to make them more realistic to temp their targets. Sims showed how he used the AI to seek out and find these types of exploits. Sims and Nickels both suggest that better defense-in-depth is needed that automates detection, response and mitigation actions.

ChatGPT-powered social engineering is your malicious access point, says Mahalik, who took the AI-as-bad-actor theme a step further. She had it write various impersonating phishing lures for her nine-year old son, with his prior consent. They were quite believable. For businesses, she recommends that you learn how to use it and understand how it works.

Next up are attacks specifically targeting third-party developers as part of leveraging the software supply chain. These attacks included malware that was installed on developers during the SolarWinds and LastPass breaches, along with the more recent 3CX attack. Ullrich showed how hard it is to figure out when a malicious piece of code is substituted for a legit one during the development cycle. He mentioned that often developers ignore security warnings, thinking they are false positives. A better strategy is to educate developers, review plug-ins, audit and limit credentials, and scan for dependent code throughout software supply chains.

The 3CX exploits were also the topic of another panel that described real-world incidents and threat response stories. The panel featured Lily Hay Newman, a Wired magazine senior writer and the moderator, Lesley Carhart of Dragos Inc., Nickels from Red Canary in her second appearance at the conference, and Wendi Whitmore, senior vice president of Unit42 at Palo Alto Networks Inc., who also appeared on theCUBE, SiliconANGLEs livestreaming video studio.

While the first panel spoke about the actual incidents, this panel was focused on more of the how, such asdealing with breach fatigue, disclosure announcement timing, transparency and mentoring new professionals.

Nickels pointed out that the quick action of CrowdStrike Holdings Inc. analysts on a Reddit discussion forum elevated the method of the 3CX attack, the specifics which Wikibon Chief Analyst Dave Vellante and Idiscussed recently, to a wider community of threat responders who were able to diagnose, mitigate and document what happened.

It is an example of the power of collaboration and public sharing, she said. Something that is targeting you is probably hitting other organizations, and it helps to share tactics and techniques. Carhart and Whitmore both recommend getting more involved in professional groups that are designed for sharing breach details, such as the various Information Sharing and Analysis Centersand NSAs Cybersecurity Collaboration Center that have been constructed for this purpose.

The first24 hours after a breach are critical, especially for an analyst to get beyond being scared and to try to be somewhat skeptical. Think skepticism, curiosity and stay calm, Whitmore advised. Nickels said analyst must be careful of what they know and what they dont know, especially initially. She mentioned cases of data extortion, and recommended that an analyst should take the time to figure out if the stolen data is actually a new case or something that transpired in the past.

The panel discussed how to deal with breach fatigue and analyst burnout as well. There is a lot of high stress and can go on for weeks, so it is important to plan for handoffs among analysts, Carhart said. And as Nickels pointed out, Panic should not a necessary part of incident response, there is a difference between panicking and having a sense of urgency. She also recommended having a shorter on-call rotation among a group of analysts, such as a couple of days, and conducting after-action discussion after an incident has ended and follow up on any needed changes so analysts dont make the same mistakes.

Newman asked her panel to talk about difficult issues for incident responders, and the panel touched on the fact that many incidents happen because of simple security hygiene mistakes, and that many victims dont want to disclose to the public what happens. Know what your perimeter is, that your network is properly segmented, and you know what your overall assets are, said Carhart. They can be challenging especially if you have a large network.

The panel also covered how to train and mentor the next crop of analysts. We didnt have a great support structure when we all got into this field, noted Carhart. She runs several online resources, including career counseling office hours, to help build our pipelines. We need people from all over the world to help with this effort, she said.

TheCUBEis an important partner to the industry. You guys really are a part of our events and we really appreciate you coming and I know people appreciate thecontent you create as well Andy Jassy

THANK YOU

Original post:
At RSA Conference, tales of real-world cyberattacks and warnings of ... - SiliconANGLE News