Mediaboss Marketing

Section 1: Getting Started - Introduction to SEO 1 10:48

A brief introduction to SEO, with a video from Matt Cutts, head of the webspam team at Google. This content also includes the split between paid and organic traffic, click-through rates based on search positioning, the anatomy of a search result and a brief history on changes to the search engine algorithm over the last 10 years.

***Content mentioned in this lecture***

Matt Cutts, "Does Google Consider SEO to be Spam?" http://bit.ly/MPsEek

Google Algorithm Change History from SEOMoz http://bit.ly/17kGkxY

Google SuperBowl Commercial: Parisian Love http://bit.ly/1ikAGv4

A quick, high-level summary of search engine optimization, and the factors that are most important. Also included is a hilarious video of the difficulties that SEO agencies often run into with their clients.

***Content mentioned in this lecture***

I want to be #1 on Google for Credit Cardshttp://bit.ly/PvNsZ9

A summary of on-page optimization, aka the "stuff" on your webpage. Content includes examples of common mistakes people make when they first start learning SEO regarding their on-page optimization. This is often called "designing for search engines".

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SEO Training: Learn SEO Guidelines and Best Practices

Great question. The number of video hours vary by course, and youll want to watch, pause, and review some videos once or twice. Plus, there are workbooks to review and fill out, and recommended exercises. Add to that the time to take quizzes, and any extra real-world application you want to do to test what youre learning, and youll be pretty busy.

Self-paced members probably spend a total of 25-35 hours to complete a single Certification course. Since they study at their own speed as their schedule allows, how long that takes depends on how many hours youve got to dedicate to your studies each day or week. A few members have earned a Certification in a single month. On average, most have busy lives, and take about 10 weeks at 2-3 hours a week.

Coached Master Certification is a structured 90 day course, and the weekly exercises are mandatory. Plan on spending 5-7 hours per week, more when youre working on your final project.

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SEO Training Courses - Market Motive

I recently came across an interesting article in theWall Street Journal that made me want to pack my bags and head for a historical experience, plentiful sunshine, and powdery beaches. The article discussed the city of Vigan, which is regarded as oneof the regionsbest-preserved Spanish colonial towns. In fact, its now a Unesco World Heritage site that was recently selected as one of the New 7 WondersCities.

Thanks to a clever marketing campaign that includes the slogan Its More Fun In The Philippines, there has been an increase on tourism to spectacular locations like Vigan from overseas travelers who may have never heard of the town previously.

This got me thinking. There has to be some talented content marketers in Philippines if theyre able to keep attracting a growing number of foreign tourists. So, I decided to do a little digging and I also discovered some rather interesting facts.

Out of a population of just over 100 million, there are almost 42 million internet users who spend roughly 21.5 hours per week online. Despite being one of the slowest countries in Southeast Asia for smartphone usage, 2015 could be a turning point. Thanks to cheaper brands (such as CherryMobile, StarMobile, MyPhone) smartphone penetration in the Philippines is expected to reach 50% this year. Overall, it appears the Filipino internet audience is the one of the fastest growing in Asia.

Theres going to be a lot of potential for businesses to capitalize on with this emerging digital market such as what the recent tourism marketing campaign as accomplished.

Because of this vital information and opportunity to tap into such a promising market, we at SEJ decided to seewhat kind of content is being discussed and shared in the Philippines. Following several hours of research, we compiled the following list of marketer blogs located in the Philippines based on subjective criteria like voice, content strategy, and quality.

If we forget to include a blog that you feel is worthy of this list, please feel free to add your suggestion in the comment section below.

Finally, the following list is no particular order. Enjoy.

Screen Shot Kaiserthesage Philippines Premier Online Marketing Blog 2/17/15

Jason Acidre is a Manila-based SEO strategist who has contributed for the likes of Moz, Search Engine Land, Intuit, Bloomberg Businessweek, Technorati, and AdAge. Jason also co-founded the online marketing agency Xight Interactive in 2011 and worked as a search marketing consultant for Doubledot Media Ltd.

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SEOlympics: Top Marketing Blogs of the Philippines by @albertcostill

SEO Training Course - Video 21: Keyword Research [On-Page SEO Key Element #1]
http://www.26weekplan.com/ How do you select the keyword phrases that you should be targeting on your website? This video (Keyword Research) is part of an SEO training course series of...

By: Digital Marketing Strategy with David Bain

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SEO Training Course - Video 21: Keyword Research [On-Page SEO Key Element #1] - Video

SEO Training Course - Video 25: Content Writing [On-Page SEO Key Element #5]
http://www.26weekplan.com/ Is content writing important for SEO? This video (Content Writing [On-Page SEO Key Element #5]) is part of an SEO training course series of videos. Here #39;s where...

By: Digital Marketing Strategy with David Bain

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SEO Training Course - Video 25: Content Writing [On-Page SEO Key Element #5] - Video