Posted on April 16, 2013 by Andrew Garberson
Interest in SEO training has soared over the past five years as optimizing for search climbs from the Desired Skills section to Required across marketing job boards. Dan Wilkerson recently created a graph on Indeed.com that illustrates employer demand for SEO and social media.
The marketing generalist is alive and well, but tool kits are expanding. Marketers must be able to drive traffic to websites and they need SEO to do it.
Enter SEO training. Its a bridge that must be crossed so the only things left to consider are where to study, what to study and from whom to study.
The choice between online or in-person training depends on preferred learning style. In-person SEO training is best for people who desire a more interactive experience or dedicated time to study. Like learning a language, it can be easier to make time and focus with someone sitting across from you.
Sometimes flexibility is more important. Online training might be best for someone who needs to understand SEO by next week or has to contend with a busy schedule. Here is a list of options for online training. Its a bit outdated so you might also look into SEO Book and Distilled U.
The goal of any SEO training should be to walk away with the resources to optimize a small- to mid-sized website for search and craft a basic strategy for audience expansion. For the optimization side, find a course that answers these questions.
Optimizing a website to play nicely with search engines is the first and most important role of any (aspiring) SEO professional. But thats just the beginning. After completing your training, you should also be able to expand the reach of your website and brand. For that responsibility, the course should answer these questions.
Training that addresses these issues should provide a solid foundation in SEO. Even the basics from a 101 course can take a website from nothing to something, which is a larger step than it might seem. It is amazing what optimized meta data and a few technical corrections can achieve.
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How to Find the Right SEO Training Course | Online v. In ...