Mediaboss Marketing

San Jose, CA (PRWEB) October 31, 2014

The JM Internet Group, a leader in AdWords training for small business, has issued an important update on Google AdWords Quality Score, specifically the esoteric issue of how important Quality Score truly is when evaluating the performance of an AdWords campaign. AdWords, of course, is Google's pay-per-click advertising program. A business pays if, and only if, web surfers click on its ads on Google.

"Google AdWords can be very difficult to understand for the average small business marketer," explained Jason McDonald, Director of the JM Internet Group. "Quality score in particular can befuddle the average small business marketer, who may not understand that Google gets paid by the click, while the company gets paid by the conversion."

To read the important clarification and post, please visit http://jm-seotips.org/2014/10/quality-score-explained-hate-adwords-quality-score/. There, in addition to this post, one can browse a massive database of student questions and answers on online advertising, including both the Google AdWords network and the Microsoft / Yahoo network.

Google AdWords / Pay-Per-Click Training: Class Contents

In addition to the explanatory blog posts, the company also offers in-depth training on Google AdWords. The next class dates will be in February, 2015. In addition to quality score, the course explains both the basics of the search network and the display network, as well as how to choose and set up effective keyword strategies on Google AdWords.

AdWords training begins February, 2015

Course Highlights:

About JM Internet Group

The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student's computer.

See more here:
JM Internet Group Issues Update on Google AdWords Quality Score Esoterica

Choosing the right SEO course for you

Every online business can benefit from Search Engine Optimisation. Getting your website ranked highly on Google might seem complicated, but it really doesnt have be.

Our SEO training dispels the myths, hype and the dark art stigma. We show you the common sense approach that search engines take when deciding which sites are relevant and reputable and we explain how you can do everything yourself without the need for an expensive SEO agency.

We take you through the fundamentals of SEO one step at a time. Youll find out how to include important keywords into your webpages so that they are easily understood and found by Google.

Discover what keywords your competitors are using and who is linking to them. We help you learn how to build backlinks that earn sustainable search engine reputation and rankings.

Youll learn how to build lasting relationships with key influencers and publishers in your industry. We show you how to create engaging content, so youll be rewarded with a loyal following and fantastic SEO.

All workshops take place in Marble Arch, London, overlooking Hyde Park.

Continued here:
Actionable SEO Training Courses in London ~ Zen Optimise

Search and social media writing - weve come a long way in the past 10 years. Hiring nameless, faceless, anonymous writers from underground sources at $25 a pop is so yesterday. Poof! No more. Garbage in, garbage out.

Todays smart brands are putting their money where the return on investment (ROI) is, investing in the growth and development of real authors. 2015 brings a new set of standards, the art of producing real, genuine, authentic, and high-quality content coming from an accredited and trusted real person with a notable byline.

Fast and furious content days are over. Search and social experimental writing is history. Its the dawn of authenticity where bots, fakes, and frauds cant survive. Weve entered the era of intelligent content that is laced with smart optimization and is penned by qualified writers who have a name, rank, and serial number of credentials and influence.

Where do brands begin with gaining quality content? Start by hiring writers with a reputation backed by:

Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Googles Search Quality Guidelineswhen creating quality content guidelines for Web pages, social media posts, press releases, or educational guides.

After all, dont we want to influence the quantity and quality of traffic to a website or blog from search and social? If we look at just Google search traffic, organic results dominate, receiving about 80-82 percentof its search traffic, while ads receive a mere 18 to 20 percent of search traffic. In todays race for attracting quality eyeballs, the most influential factor can be in the writing quality of a brands content, down to every last title tag, meta description, and tweet.

"High-quality writing conveys expertise and trust signals," said Virginia Nussey, content and media manager at Bruce Clay, Inc. "The better the writer, that is a trust signal of their understanding of the topic."

Optimization and writing go together like peanut butter and jelly. If you think about it, it should be easier to teach experienced writers how to optimize than to teach technical SEO programmers how to write. Make it a best practice to invest in educating writers, content creators, and even your public relations team with basic SEO training. This can turn your quality content into search- and social-friendly content that can be better found in search, whether that searcher is performing a Google search or a Twitter search.

Provide writers with data such as targeted keyword phrases and trending hashtags that can help them help you optimize better. Invest in your writers with training and resources so they can deliver. Utilize reliable SEO resources that offer free guides, content, and tutorials on writing for SEO; these organizations make a living offering free SEO educational materials and tutorials:

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Writing Your Way to the Top of Search and Social Results

South Korean Staff Sgt. Kwon Minzy takes a break during the during Expert Infantryman Badge training last month at Camp Casey. Kwon, along with Staff Sgt. Kim Min Kyoung, became the first South Korean females to earn the badges.

SEOUL, South Korea Two South Korean infantry soldiers recently became the first women from their country to earn the U.S. Armys prestigious Expert Infantryman Badge.

This was a must for me, said Staff Sgt. Kwon Minzy, 21, who wanted to undergo the notoriously rigorous testing to experience how the U.S. trains its soldiers and feel how it is to meet some of the highest standards in the strongest army in the world.

Of the 527 troops who began the course last month at Camp Casey, only 94 earned the badge, including 17 of the 21 South Koreans who took part. Candidates have to demonstrate proficiency in 41 events, including weapons, medical care and dealing with contamination from nuclear, chemical, biological and radiological sources.

Typically, only 10 percent of those who try out for the badge succeed.

The weeklong test wasnt hard just because she was a woman, Kwon said it was just hard. Her biggest challenge was completing a 12-mile ruck march in less than three hours. Encouragement from other soldiers kept her going when she thought she might not make it.

This isnt the first time that South Koreans have undergone the training, according to 2nd Infantry Division spokesman Lt. Col. Scott Rawlinson, who said the EIB badge helps build trust and confidence among infantrymen as experts in their profession.

They understand the EIB is an honor, and we encourage them to take part with us, he said. They see it as a challenge, and that if they do earn the badge, it comes with a high degree of respect and confidence that they receive from their leaders, just like ours.

Military service is mandatory only for South Korean men, so just 10,000 of the 630,000 active-duty servicemembers are women, according to South Korean military officials. Of those, about 1,100 are infantry.

Lt. Col. Seo Jundong, a spokesman for South Koreas 21st Infantry Division, said earning the EIB is important because it improves a soldiers individual performances, and the new knowledge and skills are eventually passed on to other troops.

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First South Korean female troops pass Army's EIB training

Denver, Colorado (PRWEB) October 30, 2014

The App Store Optimization Training Course review indicates that the program can be effective for iOS and Android, too. The course contains no less than 15 videos which explain all that users need to learn about apps.

The program features 9 theoretical videos which cover the theory behind App Store SEO. Moreover, users can discover here 6 practical videos about App store optimization and the way it takes place.

The course can turn out being extremely useful for app developers who are curious about how apps are developed and how they can become successful. To read a full analysis of this training course read the full review at: http://www.dailygossip.org/app-store-optimization-training-course-does-it-really-work-8637

The App Store Optimization Training Course review indicates this course is a step by step guide on what factors to consider to optimize an app. From this guide users will learn how to use app store optimization tools, but also how to understand the data that these tools provide.

The App Store Optimization Training Course review published by Daily Gossip also reveals that the program was created by Gabriel Machuret, who is one of the world leading App store optimization experts.

To download the App Store Optimization Training Package visit Gabriel Machuret's official website: http://www.dailygossip.org/app-store-optimization-course-analysis-8638

The author of this new training course has actually used his experience to help in the development process of more than 200 companies.

The way the App store algorithm works is not simple to understand. This makes the new guide even more useful. Gabriel Machuret wanted to make his method as friendly as possible, offering a proactive way to understand practical techniques used by developers nowadays.

As Gabriel worked with developers, he can perfectly understand how important it is to make his approach as friendly as possible, presenting all factors that need to be considered when optimizing an app.

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"App Store Optimization Training Course" Reveals How to Achieve Higher Ranking and Traffic With App Store