You know that good link-backs are an important part of SEO. You know how important it is to work at building strong backlinks. You understand the impact of over-optimized anchor text. You realize the toxic effect of links from spam sites and directory listings. But how important is it, really? And, more to the point, how can you get a link profile that Google loves?
I want to explain the components of a good link profile and provide suggestions for how you can improve your link profile.
In order to stress this point, I want to show you just how important your link profile is.
2013 was a big year in SEO withthe rollout of Penguin 2.0, theintroduction of Hummingbird, and the announcement, right after the New Year, thatsocial signals are not factored into the search algorithm.
Where do all these changes leave us when it comes to the importance of a link profile?
Its still really important.
Based on testing, consultation with other industry experts, and careful analysis of existing data, Ive come up with a visual representation of how important, I think, a websites link profile is:
(If you want more detailed information on possible ranking factors, please see theMozs list of ranking factors.)
We dont know for sure, but based on careful study, testing, and experience, I think its safe to say that a link profile accounts for the vast majority of a sites ranking according to Googles algorithm.
See the article here:
What Is a Good Link Profile and How Do You Get One? by @neilpatel