Mediaboss Marketing

The internet has become the most influential place for marketing as it provides a platform for everyone to promote their product or service. With the help of internet, we can easily reach a target audience and share our message with them.

In todays scenario, there are a lot of websites and blogs that provide the information about the market and trends that we need to follow. The internet is also helpful when it comes to analyzing the success or failure of a website. It also provides us the data about the number of users that visited the site and how much time they spent on each page.

All these data provide a great insight into the performance of the website. But to get this data, you need to use a tool which will provide you with the data about your website. And this is where Google Analytics comes into picture.

Here we are going to take a look at the various features of Google Analytics & its usage.

1. Website Traffic

This is the first feature of Google Analytics. This feature will tell you how many visitors visit your website. You can also find out how long they spend on your website and what pages they visit most.

2. Website Conversion Rate

This is the second feature of Google Analytics. In this feature, you will be able to find out how many people are interested in purchasing your product or service?

3. Source of Traffic

This is the third feature of Google Analytics. It is the most important feature because it helps you to analyze which sources are bringing the most traffic to your website. You can use the following types of sources to bring more traffic: Social Media Marketing, Direct Traffic, Search Engine Optimization (SEO), and Referral Marketing.

4. Campaigns

This is the fourth feature of Google Analytics. This feature will help you to find out which campaigns or marketing strategies are working and which ones are not. This feature will also provide you with the data about how many conversions you have achieved and how much revenue you have earned.

5. Demographics

This is the sixth feature of Google Analytics. This feature will provide you with the data about the age group, gender, and location of the visitors. It will also provide you with the information about the device they used to access your website.

Top 3 Benefits of Using Google Analytics

Google Analytics is not only useful for website owners but it is also beneficial for businesses, bloggers, e-commerce, and others who are interested in using this tool. Here are the top 5 benefits of using Google Analytics:

1. Improve SEO

If you want to improve your SEO then you should use Google Analytics as it helps in finding out what keywords are working and which are not. It also provides you the insights about your back links and it helps you to know the most popular content on your site.

2. Compare Different Websites

Google Analytics is also used to compare different websites. You can even compare your competitors and can find out what works and what doesnt. You can even compare your website with your competitors website.

3. Improve Customer Experience

If you are a business owner and you want to improve your customer experience then you must use Google Analytics. It will help you to improve your customer service and will help you to understand how customers interact with your website.

How to Set Up the Google Analytics Account?

Conclusion:

In a nutshell, Google Analytics is a free web analytics tool that allows you to monitor how many people are visiting your site, where they're coming from, what pages they're viewing and how long they stay on each page. It's really that simple. Once you have your Google account setup, simply click the Analytics link in your menu bar to launch your web browser. On the left side, you'll see a list of reports, including one for all the visitors to your website. If you'd like to learn more about Google Analytics, there is a wealth of information available online.

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Financial adviser, Navigation Wealth Management, has made three new appointments as part of the firms continuing growth.

Kate Ingle, James Cunningham and Leanne Urquhart have all joined the Adviser Support team, which provides individual support to Navigations financial advisers as well as acting as an additional point of contact for clients.

Matt Hammond, chief executive at Navigation Wealth, based in Beverley and Wakefield, said: To ensure we continue to deliver an exceptional client experience we must provide our financial advisers and relationship managers with the administrative support they need to focus wholly on the client and their needs.

Increasing the size of our Adviser Support Team enables a further investment into our people which will fundamentally deliver our client experience and service objective.

Ingle comes to the firm having previously been a manager in a FTSE 100 leisure and entertainment company. She is bringing her organisational and people management skills to Navigation Wealth, and also has longer-term career aspirations to become a financial adviser.

Cunningham joins the firm after a change in career direction. A former primary school teacher, he will work in the Adviser Support team before progressing through the companys academy training to become a financial adviser.

Meanwhile, Urquhart has been promoted internally, having already proven her exceptional work ethic after training and developing the firms client experience team members.

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Law firm, Freeths, has expanded its commercial offering with the appointment of consultant Roger Gough, who joins from DLA Piper.

With more than 25 years experience, he advises clients regionally, nationally and internationally on commercial contracts for the supply of goods and services with particular expertise in trading and supply agreements in the manufacturing and retail sectors as well as warehousing and transport contracts in the logistics sector.

Gough, who will be based in Sheffield, will help support and continue to grow the firms national commercial practice.

Iain Bowler, national head of commercial, said: We identified our Northern offices: Sheffield, Leeds, Manchester and Liverpool as important locations for us to grow our national Commercial team, so it is fantastic to be able to announce Rogers arrival from DLA Piper.

Roger is a highly rated commercial lawyer with huge experience of advising on a wide range of complex commercial transactions.

He is well known and very well respected in Sheffield and beyond. Along with Mark Lumley, who also joined the commercial team in Leeds this month, Roger and Marks appointments underpin our intention to become a regional heavyweight in commercial law in Yorkshire over the next two to three years.

Partner and head of Freeths Sheffield Corporate team, Peter Crawford, said: Roger is a highly experienced practitioner, who is very well regarded in the marketplace.

His appointment further increases the range of capabilities we can offer clients and underlines our intention to be the leading commercial law firm in the region.

We are looking forward to introducing Roger to the businesses that we are fortunate to work with across South Yorkshire and beyond.

Gough added: Its exciting to be joining Freeths as it continues to see growth and success year-on-year.

Its a busy and interesting time for commercial lawyers as clients face challenges to their supply chain and unexpected costs. I am looking forward to having the opportunity to support our clients navigating this landscape.

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Leeds-based digital marketing agency, Spike, has hired paid media specialist Matt Wilkinson to become its new head of paid media and promoted Tom Nelson to head of SEO to lead the agencys SEO team.

After working in digital marketing agencies for over 12 years, Wilkinson joins Spike with a wealth of paid media knowledge.

With previous experience as head of campaign performance at Fusion Unlimited and working in-house for the past four years, he has an abundance of digital marketing knowledge to bring to the Spike team.

He said: After speaking with Spikes directors, Rob Powell and Duncan Colman, it was easy to see that coming back agency-side with Spike was a good move.

Their genuine drive to deliver the best results for clients through a collaborative approach is what drew me to the agency, and now I also understand why workplace culture is also so important in a new role the team has been straight forward chatting, cutting out all the empty promises that usually comes with agency culture.

After nearly three years at Spike, former SEO manager, Tom Nelson, now oversees an expanded team of SEO specialists as the new head of SEO.

Spike has recently expanded its SEO offering across Technical SEO Audit, Trend Analysis and Migration. Nelson is looking to grow the agencys SEO offering further by leading the team in top-class client delivery, while also developing thought leadership through short webinars hosted on the agencys digital platforms.

He said: With the SEO team growing due to excellent client wins, Im excited to develop my management skills and look after a bigger team of SEO specialists.

Although my day-to-day role wont change so much, we are actively recruiting so managing a bigger team will be the next challenge for me.

There are more opportunities to work on some amazing clients, deliver top-class work and be a part of an everchanging industry here at Spike and Im thrilled to see where it is going to take us.

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James Homer has joined Apex Mortgage and Protection UK Ltd as it continues to develop and grow its team of skilled advisors.

CeMAP qualified and with nearly 20 years of experience in the property sector, he will be providing expert advice and assistance on new residential mortgages, re-mortgages, further lending and buy-to-lets, in addition to a comprehensive range of insurance and protection products including life, critical illness, income protection and family income benefit.

Homer said: Im delighted to be joining such a forward-thinking and highly professional team.

Its a challenging environment for many people right now, so Im really looking forward to helping individuals and businesses with all of their mortgage and protection needs.

Headquartered in Yorkshire, Apex is a full-service brokerage and is an appointed representative of Primis which is the largest mortgage network in the UK. Apex is currently the fastest growing mortgage broker within the network.

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Leeds-based ecommerce agency, Onstate, has expanded its team with the appointment of three new staff members.

Pivoting to become a Shopify Plus partner back in 2019 has enabled Onstate to shift focus on becoming a full-service ecommerce agency.

The offering of digital marketing services to supplement design and development has seen the agency grow and require a larger team to deliver marketing strategies, alongside enhancing their technical capabilities.

Latest recruit, Mark Skeet, has been appointed head of technology & operations to help assist and manage new and ongoing projects.

With a rich history in IT, software development, DevOps and people management, Skeet brings plenty of relevant expertise to the team, having joined from The 55 Group in Hull.

Co-founder and e-commerce director, Chris Marshall, said: Mark brings with him a wealth of knowledge and experience, gained from years of working within the tech sector for businesses such as Orange, First 10 Digital (Now IMA Home) and Bewonder.

Weve crossed paths many times in the agency space and were looking forward to Mark joining the team during this exciting period for the agency.

Alongside technical growth, Onstate has also invested in its digital marketing offering with the appointment of two new hires, as it looks to gain a foldhold in the Shopify space.

Simon Jones joins as digital marketing manager following his spell at Shropshire-based agency The Web Orchard.

Jones knowledge from his roles in digital marketing has already been instrumental in delivering successful PPC and SEO strategies as well as informative data analysis for a raft of Onstate clients.

Onstate has also recruited Joel Peart in the role of content manager to assist clients with their organic strategies.

Peart previously held the role of marketing & events manager at a stately home in East Yorkshire and prior to that, spent five years co-running Hull-based agency The Northern Foundry.

Rich Day, co-founder and creative director, said: Onstate is an e-commerce specialist, first and foremost. While we pride ourselves on the design and performant sites we create, we are now able to support clients from the outset and throughout their journey with ongoing digital marketing solutions.

We want to be the go-to ecommerce agency for brands and retailers that want growth and need support in the areas of design, web development, CRO, data analysis and digital marketing services.

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If you want to excel online, youll want to see your website from two perspectives. Does your practice website delight prospective new patients? Does it address their concerns better than a competitors website? Does it supply sufficient trust signals to reassure Google? Or does it succumb to the pitfalls of poor health care website design?

Without turning you into a webmaster, here are five website must-haves for your chiropractic practice. Deploy these strategies if you want to maximize growth and attract more potential patients.

These days, designers are adjusting to the idea of mobile-first design because more than 60% of website visits are on mobile devices.

What does mobile-first design mean? Be mindful of the most important elements:

Responsive Health Care Website Design. Your website needs to sense the screen size of the visitor and automatically adapt. Visitors dont want to scroll left to right on a mobile device.

Fast Loading Time. How quickly your website loads is a ranking factor with Google. Long loading times can negatively impact your visibility in search results.

Simple Navigation. The user experience is increasingly important and difficult when youre working with very little real estate. Helping visitors find what they want must be easy and intuitive.

Legible Font Size. Besides conforming to the visitors screen size, the design must offer up text that is 12-point or larger for readability.

Tap Target Spacing. Do clickable words and buttons have sufficient spacing to avoid unintentional responses?

A Working Call Button. Naturally, whenever your phone number is displayed, clicking on it should initiate a phone call.

A mobile-friendly health care website design requires thoughtful discipline, creative design and lightweight programming so your website produces an optimal user experience.

Formally announced in 2019, Google added two refinements to their search algorithm that directly affect chiropractors.

Y.M.Y.L., which stands for Your Money or Your Life, refers to websites that provide information that could potentially impact the future happiness, health or wealth of users. These include sites that offer financial advice or health care information, like yours. Such websites receive extra scrutiny. Google has a 160-page set of written guidelines to help actual humans rate the veracity of the information using E-A-T: Expertise, Authoritativeness and Trust:

Expertise. Make sure your website describes your educational achievements and details any special training youve received, such as advanced studies or certifications that make you an expert in your field. Dont overlook your annual continuing education. Do you have high levels of success with certain types of cases? Or a special protocol? Provide proof youre an expert.

Authoritativeness. A related criterion is presenting yourself as a knowledgeable, reliable and consistent authority. This is where you might include the number of years in practice, the number of adjustments delivered, or perhaps even how many patients youve helped. Believable testimonials and relevant case studies can help make your case. This isnt about boasting but rather substantiating your credentials and being seen as a leader.

Trust. This is the essential quality that patients, as well as Googles quality raters, are looking for. Naturally, offer proof whenever possible for any claims you make. Use outbound trust links to corroborate the information you offer, such as technique websites, your chiropractic college, or other sites that are well-recognized authorities.

This is an obvious must-have, since reviews are a form of social proof often trusted as much as a referral from a friend. Be sure to claim your listing with Yelp and other review sites. The key is to have a consistent flow of reviews. Slow and steady wins the race. That means using a systematic approach so youre always getting fresh reviews.

Naturally, dont solicit reviews from non-patients or offer prizes or compensation. And while you may have to teach patients how to leave a review, never provide a computer in your office for such a purpose.

Search Engine Optimization (SEO) for a local business is quite different than it is for a national company or recognized brand.

Start by claiming your Google Business Profile. This profile may even be more important than having a website. Complete the listing, confirm your practice location, upload your logo, and supply your practice hours, photos and other details to fully complete your listing.

The other local SEO strategy is to obtain high-quality, relevant links back to your website.

Think of each link from a radiology group, attorney or local allied health care provider as a vote that verifies your trustworthiness. The objective is to reassure Google that it should risk its reputation on yours.

If your website is going to be an effective marketing tool for your practice, its important that it converts visitors into new patients. Simply checking the box have website isnt enough. Here are some of the most important elements of high-converting health care website designs:

Know Your Audience. Simply put, your website isnt for you. It needs to create an emotional connection with your conception of an ideal patient. Trying to be all things to all people is a recipe for obscurity.

Practice Accessibility. Also, be mindful of the large percentage of people who have low vision and other disabilities. Incorporate proper contrast ratios between the text and backgrounds to make your content accessible.

Dont Make Me Think. Use well-accepted conventions, such as placing your logo in the upper left corner with a link to your home page. Place your contact page in the upper right corner. Use contrasting colors for linkable text.

Answer a New Patients Questions. Anticipate what a new patient would want to know. That includes those who have been to chiropractors before. Ask your front desk chiropractic assistant the most common questions new patients ask. Then, make sure those questions are answered on your website.

Make It Browsable. Make the text easy to scan. Large blocks of gray text are an invitation to skip to something more easily accessible. Use short sentences. Be mindful of multi-syllable words that can make reading more difficult. The rule of thumb is to aim for website text written at an eighth-grade reading level. Use short paragraphs, subheadings, pull quotes and other techniques to help visitors find what theyre looking for.

Call to Action. Make sure there is a suggested action on every page. What do you want the visitor to do next? Learn more about what to expect on the first visit? Schedule an appointment? Subscribe to your newsletter? Read patient testimonials? Lead the visitor.

Use Photography. One of the most powerful conversion elements is custom photography. Be sure to show people over things. And avoid the neutron bomb effect. Empty reception rooms and empty adjusting tables may work for a spread in Architectural Digest but not on a practice website.

These five website must-haves have changed over the years as the internet has evolved and matured. They are likely to change again in the future. Keeping up with new trends in website design is a full-time job. It requires a trusted digital marketing partner who can provide leadership, trusted advice and continual updates.

BILL ESTEB is the co-founder of the Perfect Patients website service. Since 2006 this team of digital marketing experts (who love chiropractic) have been helping practices around the world get and keep more new patients. Learn more at PerfectPatients.com.

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Does your website E-A-T the competition? Must-haves in health care website design - Chiropractic Economics

Anneke Short and Jerome Robert are the husband-and-wife team behind the Camden Watch Company, which they co-founded together eight years ago.

What made you decide to go into business together?Anneke: I met Jerome when I was studying jewellery and watch design in Switzerland, and he was training to be a teacher. When we moved to London in 2010, I was interested in launching my own design studio but didnt want to do it alone. Jerome has lots of complementary skills, so I asked him to go into partnership with me and do all the things I didnt want to do. Luckily, he agreed!

Jerome: Anneke is the designer, but I was born and raised in La Chaux-de-Fonds (known as the watch valley of Switzerland), so I know a lot about watches too. The watch design studio did quite well, but it was hard to win new business because its a very secretive world and there are a lot of non-disclosure agreements. We decided to launch the Camden Watch Company to show off what we can do. We now have two stores in London and export internationally too.

How do you share responsibilities and communicate efficiently?Anneke: Its definitely evolved over time. I do all of the design work, the customer service, and most of the admin. Jerome does all of our social media, the photography, and a lot of the big picture stuff. We definitely have a constant flow of communication where were always talking about everything. But we also have to schedule meetings so that we can make sure were ticking things off our list. Were husband and wife, but were also co-founder and co-founder, so we need to make sure we put those hats on as well.

Jerome: I love the design part but Anneke is amazing on watches. Im always so impressed to see her designs. I also love spending time in the shops with our staff its fun to have direct contact with the clients and you soon realise that your employees are the heart and soul of the company. I try to spend time with them. In terms of communication, Anneke and I send a lot of WhatsApp messages!

How is ultrafast broadband vital for the success of your business?Anneke: We couldnt be the business that we are without it. We have to be incredibly reactive when people write to us, especially if its via social media.

Jerome: Reliability is so important. If the broadband is down, we cant send posts on social media, or use our point-of-sale terminal in the shops.

What are your tips for working together as co-founders?Anneke: Hold each other accountable and make sure youre doing what you said youd do. And dont be too precious if the other person challenges you. If I come to Jerome with a design that Im proud of but he doesnt think works, hell tell me.

Jerome: It helps if youre both passionate about the business, and if you want to spend a lot of time with your co-founder. The best thing about the Camden Watch Company for me is being able to work with my wife.

What made you decide to go into business together?Ed: We met at school when we were 16 and we became friends. I went to acting school in California and spent some time juggling theatre jobs with shift work. But eventually I decided I wanted to start a marketing agency and asked Tom if hed do it with me. I presented him with the worst business plan in the world but, amazingly, he said yes.

Tom: I studied management and was working as an offline media planner and buyer. It was a good time for Ed and I to do something SEO (search engine optimisation) was just taking off and Google was making big changes to how it organised its index.

How do you share responsibilities?Ed: We dont really! Pretty much every business adviser weve had has said Tom and I need to divvy up responsibilities, and that theres too much crossover. But we come at problems from completely different angles. Im a little bit more methodical, a bit more cautious, and we end up meeting somewhere in the middle.

Tom: Starting out, neither one of us wanted to chase invoices, so we both did it. Neither one of us wanted to make cold sales calls, so we both did it. Today, I can tell you whats on Eds to-do list and he can tell you whats on mine because theyre the same. But our roles are slightly different. We have a team of around 30, and if they have any issues, they tend to come to me. Whereas Eds the guy who loves to get stuck in if we have an awkward situation with a client. That split has happened quite naturally because of our personalities.

How is superfast broadband vital for the success of your business?Ed: Everything we do is cloud based our designers and developers are constantly downloading and uploading large files, our SEO team is trawling through millions of pages of data. The whole thing would break really quickly without good internet.

Tom: Were heavily reliant on video conferencing now, like everyone else. I think [good internet is] the minimum clients expect now.

What are your tips for working together as co-founders?Ed: Go into every conversation willing to compromise. If you believe that the best results are found in collaboration, then you will always get the best results. Tom challenges me on everything I do and that makes me better every day.

Tom: Have a sensitivity to whether your co-founder is up or down. Be ready to step up. Because youll be very grateful when they do the same for you.

Virgin Medias fastest ever Voom Gig1 business broadband is ideal for time-pressed small business owners. Whether youre in technology, hospitality or retail, Voom Fibre brings you closer to your team, your suppliers and your customers, leaving you free to focus on what you do.

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Working with my wife is the best thing: the joy of starting a business with your nearest and dearest - The Guardian

The futures digital, and thanks to the pandemic, that futures here sooner than many expected, leaving several industries struggling to catch up.

But when hiring costs can range from 50% of an employees salary for entry-level roles to as much as 150% for skilled workers and managers, investing in training existing workforces could pay dividends. Accredited online learning from world-class training provider, ILX, could help ease your workforces journey into the new dawn of digital.

The impact of Covid-19 on industryCovid-19 accelerated digital transformation, leaving customers and service end-users few options but digital engagement, and forcing businesses to adapt to survive. The pandemic impacted almost every facet of the working world, including:

And now, as the world gets back on its feet, organisations are facing staff shortages, supply chain disruption, inflation, and uncertainty.

But, with challenges come opportunities. And by training your workforce to adapt to the new world of industry, your business can face the future with confidence.

The most in-demand skills in 2022Dealing with the after-effects of the pandemic has forced many businesses to reprioritise the skills they look for in their workforce. The skills rated most highly by organisations are:

Given the unprecedented matrix of challenges businesses face, the demand for management and leadership should come as no surprise. Dealing with these crises requires having the right vision, setting effective strategies, making the right decisions, setting the right examples, and communicating the right messages at the right time.

Learning and Development is key to post-pandemic successNew ways of working and the adoption of remote-hybrid employment have been key drivers in an increased demand for learning and development.

With staff shortages affecting every industry, training is seen as a key differentiator (80%) in attracting top talent. And with the shift into hybrid and remote work models, and the increased uptake of AI technology, organisations are investing in training their IT and product development functions, as a priority.

Organisations must keep up with the pace of AI adoption

The capabilities of AI are already stretching beyond what many could have predicted. But taking advantage of the efficiencies and benefits it can offer is dependent on organisations and their workforces keeping up with the speed of advancement.

The reality is that artificial intelligence (AI) is at work already it impacts how we search, how we shop and even how we meet people. Here at ILX, we believe that demystifying AI is key. People have always feared what they dont understand, and this revolution is no different.

Timing will be a factor, but in all cases, making AI accessible is key to getting the workforce of the future engaged. Russell Kenrick, Managing Director of ILX Group,

AI to make some low-skilled roles redundantManaging Director of ILX Group, Russell Kenrick, explains how re-skilling professionals can help combat the AI skills gap, and allow room for lower-skill workers to upskill.

The upskilling (or reskilling) debate is about the roles that are leaving vs the roles that are needed for the future. The real elephant in the room, is the roles that are going (due to AI today) are largely lower-skill roles. Unfair I know, but were seeing AI replace shop workers, waiters, receptionists and office admin and its a long journey for some of those workers to fill the skill gaps like data scientists, digital marketing experts and IT professionals. But its possible.

Where it gets even scarier, is when we see more AI and automation within what we call professional roles, such as sales, customer services, and business support roles like HR, learning, finance, legal, IT Service desks, etc. Its the reskilling of these people that will drive growth in AI roles because the workflow is more complex.

He gives advice on which AI to opt for:

When implementing AI, we recommend the use of Agile methods to get the best results it requires rapid feedback loops and lots of experimentation.

Data science skills will help your workforce better understand its customersThe shift to online buying isnt just a challenge for organisations, its also a massive opportunity to gather data and use it to analyse and understand your customers like never before. Organisations that analyse data to better understand customer behaviour outperform their peers by 85%.

However, a national shortage of technical IT staff means that training is essential.

Digital MarketingKeeping your business competitive in a shifting global landscape requires acknowledging where skillsets need an update.

Managing Director of the ILX Group, Russell Kenrick, explains what it takes to create high-performing sales and marketing teams:

Sales and marketing are in transition, driven by technological advances and accelerated by the global pandemic. The traditional skills associated with sales and marketing no longer guarantee success. To be successful today, professionals in these functions need to marry traditional content and communication skills with data analytics, data-driven decision making, digital marketing skills, such as SEO, PPC, CRM and social, and perhaps most imortantly Agile project management. This last one is often overlooked, but more often than not, it is the difference between high-performance sales and marketing teams and the rest.

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Why the future isn't when, it's now | theHRD - The HR Director Magazine