Archive for the ‘SEO Training’ Category

Agency update: Wild PR; Objective; and more | TheBusinessDesk.com – The Business Desk

PR and communications specialists, Wild PR, has been appointed by two new clients, continuing to strengthen its client roster in 2022.

The agency has been chosen by Wakefield-based software development company, Propel Tech. It will be offering a range of services to this new client, including traditional and digital PR as well as social media content creation and community management.

The appointment comes as a result of the organisations rebrand, which was undertaken by Think Collectiv in March 2022.

Wild PR has also been appointed by Manchester-based waste management expert, Envirovue, to support with brand awareness and partnership engagement.

Based in Huddersfield, and founded in 2014, Wild PR works with clients in the travel, health, property, manufacturing and professional services sectors.

Daniel Redfern, director of Envirovue, said: We wanted an agency that could not only deliver on objectives and drive our PR forward, but who could be a good culture fit for our business too. Wild PR fits the bill perfectly.

We spoke to a few agencies in the search for someone to support our brand awareness and partnership engagement, but Wild stood out as really putting in the groundwork when pitching to us and came with tangible ideas instead of something generic.

Andy Brown, managing director at Propel, said: Following our rebrand, we knew we needed to partner with someone who could help us accelerate our brand awareness and get in front of our target market.

We were impressed with Wild PRs insight and data-driven approach, and we are looking forward to working together and achieving our business objectives.

Katrina Cliffe, managing director of Wild PR, added: So far in 2022, weve welcomed over ten new clients to our roster across a range of sectors and were delighted to continue adding to this list with Envirovue and Propel Tech.

We have big goals for where wed like to take our business in the future and we love playing an active part in our clients ambitions and helping them to achieve their business goals.

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Barnsley & Rotherham Chamber of Commerce has welcomed marketing agency, Objective, as the latest Chamber Patron.

The B2B marketing specialist is known for its collaborative partnerships with its clients to launch new brands, target new markets, and most importantly, drive sales growth.

It is hoped that this new patronage with Barnsley & Rotherham Chamber will open fresh opportunities within the membership, allowing members to connect with the marketing agency.

Objective managing director, Dan Broadbent, said: As the leading B2B creative marketing agency in the region we are pleased to be awarded Patron Status by Barnsley & Rotherham Chamber of Commerce.

Our award-winning team has worked in partnership with both the Chamber and member businesses for many years.

We look forward to successfully delivering B2B marketing services on behalf of Chamber members as we collectively work to support fantastic businesses in our region.

Barnsley & Rotherham Chamber head of commercial & partnerships, Shane Young, said: It is fantastic to see such an ambitious South Yorkshire business join as our latest Patron member.

Objective already has established long-standing partnerships in the region, through its unique B2B Marketing offering, which has led to outstanding results and rapid growth of the agency over recent years.

We all look forward to a long-lasting and productive relationship with Objective.

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Connected agency group, idhl, has welcomed 14 new starters to its biggest ever graduate training programme, which will be run from its Harrogate, Leeds and Manchester offices.

The 12-month specialist digital development programme for graduates was originally launched in February 2021 in the Paid Media team, with the goal of attracting new talent and investing in the training and development of entry level candidates.

However, it has been so successful that it has now been opened up to include other areas of the business.

This years graduates will undergo training and get first-hand agency experience in other digital marketing service specialisms such as Technical SEO, Copywriting and Digital PR as well as Web Development and Design.

They will also each have a dedicated and experienced mentor for day-to-day queries, be involved in regular structured development sessions, gain relevant certifications and accreditations, and have the chance for progression into a permanent role upon completion of the programme.

Graduate training manager, Giacomo Palmieri, who launched and ran the initial programme in the Paid Media team alongside idhl head of operations, Sophie Dalglish, said: I am proud to see this graduate scheme grow, with our successes and learnings in Paid laying solid foundation for the wider teams.

When we started this programme, we had just one graduate candidate in place at a time, but this year well have four people in Paid Media alone, and a further 10 across other areas of the business. Its so great to see.

Our six alumni have become key to the day-to-day running of our team, and one has recently been promoted to senior executive.

Ben Turner, people director of idhl, added: This is the first year that the idhl group has delivered a graduate programme of this scale.

It is important to us that we invest in our future workforce to support not only our growth, but the development of the next generation of digital marketing enthusiasts.

The 14 graduates started their idhl group journey in late July, coming together initially for a three-day immersion and team-building event at The Queens Hotel, Leeds.

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Agency update: Wild PR; Objective; and more | TheBusinessDesk.com - The Business Desk

Why Outsourcing SEO is Better – The Ritz Herald

We all are aware of how important SEO has become in digital marketing to lure organic traffic onto a website and grow business. Search engine optimization (SEO) is easier said than done. To use SEO Tools for enhancing customer engagement on your business website, you need to have complete knowledge of SEO and its latest trends. You can do SEO yourself, but that requires you the training and knowledge of using all the latest tools and techniques of SEO. This is a time-consuming process and you might have to go over budget for that as you need to hire people and get tools to do SEO. Even after all this if you arent experienced your chances of success are low. All of this could be avoided if you plan to outsource your SEO.

Outsourcing SEO, means you hire an SEO Agency to perform SEO for your business. This includes designing your website, developing, and executing SEO strategies and digital PR to enhance your online presence. Outsourcing SEO gets you time to focus on your business and is an economical process.

Pros of outsourcing SEO overdoing SEO manually:

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Why Outsourcing SEO is Better - The Ritz Herald

Roadside Rescue Towing Company Hitches Up with SEO National to Boost Online Presence – PRUnderground

Roadside Rescue provides high-quality, damage-free towing in Bountiful and Ogden, Utah and the surrounding areas. The company has teamed up with Utah-based digital marketing company SEO National to make it easier for people with either emergency or scheduled towing needs to find Roadside Rescue online.

We offer a comprehensive range of towing services, and were excited to work with SEO National to get the word out on what we can provide for our Wasatch Front communities, said James Fullmer, Roadside Rescue President. These services include 5th wheel towing, lockout and jumpstart capabilities, wrecker and flat-bed towing, and advanced towing equipment to protect vehicles from damage.

Roadside Rescue requires its drivers to pass a background check, have a clean driving record, and be Wreckmaster certified, the gold standard in towing credentials. The training doesnt stop when drivers are first hired, it continues for the full time they are employed, said Fullmer. In our industry vehicles are always changing, and we need to stay up to date on all makes and models.

Since breakdowns and accidents happen at all hours of the day, Roadside Rescue offers affordable towing 24/7 and quick response times. We understand that when youre stuck on the side of the road, especially late at night or in bad weather, the last thing you want to do is wait hours for a tow truck to arrive, said Fullmer. Thats where you can count on our trained professionals to respond as quickly as possible.

Damon Burton, SEO National President, said that Roadside Rescue offers a unique service in Utah, and he is excited to help market it to a wider audience. There are a lot of towing companies out there, but Roadside tows things that other companies wont touch. Whether it be a 5th wheel or a truck with a busted ball joint or axle, a classic car or a lowered vehicle, Roadside Rescue offers a reasonably-priced towing experience every time, day or night.

SEO National is a Google 5-Star-rated search engine optimization company and works with dozens of companies nationwide, including mom-and-pop operations, startups, and large Inc. 5000 corporations.

For more information on Roadside Rescue towing services, visit their website at http://www.RoadsideRescueInc.com or call (801) 803-4900.

About Roadside Rescue

Roadside Rescue is a tow truck company that provides 24/7 reliable towing services and roadside assistance needs. Roadside. As a 5-star towing company, Roadside Rescue is meticulously dedicated to customer satisfaction.

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Roadside Rescue Towing Company Hitches Up with SEO National to Boost Online Presence - PRUnderground

The WORST SEO advice I heard this year (and what you should do instead) – Search Engine Land

The most common complaint I receive from audit clients and bloggers is the inability to know which SEO advice to follow.

Unlike search engines which can rank, re-rank, or penalize information or practices that are unethical or unscrupulous in nature, the same cant be achieved by the average blogger weeding through multiple courses, gurus or podcasts.

Unfortunately, 2022 has taken things to a whole new level.

The amount of emails and instant messages I received from bloggers asking, Is this true? or I was told to do this, what do you think? cannot be quantified other than to say, It was a lot.

Executing a correct and competent SEO strategy has never been more challenging, especially in light of the explosion of new websites launched during the pandemic.

As such, understanding what advice is worthwhile and which is complete and utter garbage has never been more important.

To that end, I present some of the worst pieces of SEO advice I was asked about in 2022, with the hope that the answers will help you decide what not to do.

The benefits of removing old content from an existing site have been known and practiced for years.

Think of your site as a garden. All the content generating traffic, links, and regular social signals are your flowers. Everything that is not? Those are your weeds. Just like in a real garden, you can kill your flowers if you dont pull those weeds.

Leaving expired, low-quality or thin content on your site can result in a myriad of bad SEO outcomes, including:

Its also been well-documented by Googles John Mueller that low-quality content on one part of a site can negatively impact the search rankings of the entire site.

If you can update and improve existing content, do that!

But if not, delete it, and move on. Think quality with your site content, not quantity.

It has been stated repeatedly that word count is not a ranking factor with Google. And yet, daily, I run into clients who have been directed to write a longer resource as their main method to recapture a lost ranking or improve existing visibility.

When asked about word count, Mueller said, just blindly adding content to a page will not make it (rank) better.

What does help a resource is adding content that is useful to the audience.

For example, nobody wants to read a 2,000-plus-word treatise on artichoke hearts. As such, understanding what your audience is seeking and what is considered useful can still be confusing to the average site owner.

A content update or rewrite has to have a clear purpose and an understanding of why your page isnt ranking in the first place.

These are just a few questions to answer before deciding just to write a longer resource for ranking consideration.

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During the good ol days of SEO, it was very common to optimize a page around a focus keyword by including the focus keyword in the title, the meta description, the URL, and every heading on the page.

For example, just a few years ago, a typical recipe post trying to rank for banana cream pie may have looked like this:

Unfortunately, following Google updates from November 2019, and later announced Core Updates in January and May 2020, a clear pattern emerged whereby bloggers who had been over-optimizing their headings (among other issues) suffered decimated ranking and traffic drops.

The pattern was incredibly easy to see in audits and online Facebook groups and was soon backed up by a Food Blogger Study by SEO firm Top Hat Rank published in February of 2020.

In the study, food blogs saw a 60% drop in direct Google search engine traffic to recipes and posts that had engaged in heading keyword over-optimization.

Fortunately, bloggers who went back through their site and started de-optimizing their headings ended up with recoveries by the May 2020 Core Update, or much later, when Google did their next announced update in December.

Any recommendation to stuff your headings with keywords is not only outdated advice but possibly dangerous for the average site in the current algorithmic climate.

Referencing your keyword naturally in the H1 and one or two other H2s seems fine. More than that, it will look spammy and should be avoided!

Alt text, or alternative text, is one of the most important and misunderstood topics in all of SEO and accessibility. Having good and correct alt text for images is not just a simple SEO best practice, but its essential for people with visual disabilities who visit the site.

Alt text exists first and foremost to describe the image to someone who cannot see it. The focus is on those accessing the site with screen readers who cannot see the image and, as such, must have the images read out to them for descriptive purposes.

Nothing annoys visually impaired users more than visiting a site and seeing every image read out as keyword keyword keyword.

And yet, even today, with as much literature that exists on the correct use of alt text, this still happens more than it should!

Ditch the keywords and describe what is in the photo to someone who cannot see it.

Dont say image of or photo of in your alt text. Be short but descriptive.

Finally, add a period at the end as a prompt for screen readers to know the alt text has completed.

Although the Semrush suite of tools is, by and large, a quality investment for users and SEOs alike, this is its biggest drawback. In its identification of toxic links, the tool fails!

I have yet to run a crawl for a client with Semrush and have the tool not spit out a huge Danger, Will Robinson! Danger! warning when reviewing a link profile.

Semrush identifies random links as toxic and then recommends that the user submit a disavow file. The problem with this recommendation is its unnecessary and completely arbitrary.

Google is very clear that:

In fact, Google doesnt even have a concept of toxic domains, and blindly following a tool that says otherwise should always be avoided.

Unless you have a manual action, or you know you built in bad links yourself, a disavow file is a complete waste of time for the average site owner.

Ignore the tools and move on to something else that will actually help move your site.

Youve heard that SEO is a marathon, not a sprint. As with any marathon, its all about training and preparation.

Dont derail your SEO marathon by succumbing to poor advice baked into a course, a podcast or a guru trying to sell you their latest tool.

Instead, use a little common sense and push back against advice that may seem questionable when given. The site you save may be your own. Good luck out there!

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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The WORST SEO advice I heard this year (and what you should do instead) - Search Engine Land

Demand for in-house SEO training is now booming – The Avondhu Press

Search Engine Optimisation or SEO is an essential feature used by most companies to improve their presence online. This crucial skill has become vital, especially with the rising competition among online businesses. Whether youre a business owner or team lead for marketing, youd understand the need for SEO skills.

According to Riordan SEO, the demand for teaching business owners and in-house marketing teams how to do SEO has increased by over 200% over the last 12 months.Riordan SEO who has offices for SEO in Cork and Dublin, provide 1-1 and group training sessions. The goal would be to provide a transfer of knowledge, so you dont need to rely on Agencies for your digital marketing efforts.

Search engines like Google, Bing, etc., are constantly used to search for businesses. Increasing your websites ranking is now more important than ever, and a marketing team with SEO skills is an added advantage.

While businesses are needed to make a profit, SEO techniques are needed to there are many resources for anyone to use and learn. The challenge remains in picking the right article for the training, especially as the industry is largely unregulated. Your team could be trained with unethical material, which may produce unproductive results.

The benefits are immense if your business has a standby marketing team, including an SEO expert. However, the need to constantly train them to meet the ever-evolving standards should be a regular procedure.

Getting an employee rooted in the rudiments of SEO starts from the moment such a person is being onboarded. The training can be included as part of the learning materials the worker can learn. A basic SEO training for your new worker shows you value them and points to them that they are relevant to your organisation.

Although most businesses are now training their staff on the latest SEO skills, they are still underutilising the huge potential available. Lets look at the reasons why training your staff to become SEO compliant is necessary.

For most employers, the business of hiring new talent to their marketing team is almost equal to nine months salary equivalent to retaining a current employee. Members of staff who feel they are relevant to the business are more likely to stay than back.

Continuous SEO training means you take personal development for your staff seriously. This is true in many cases since the algorithms for search engines are constantly changing daily. The demand for new and reminder training to sharpen knowledge to date are among the factors employees consider when determining career advancement.

One of the basic needs used by employees is the metrics of motivation used. A staff member will only be satisfied if they notice that their employer offers the correct type of motivation. SEO training is a big-time business and can boost the morale of any company.

Up-to-date training on SEO processes for your marketing team and entire staff can easily be classified as the much-needed desire to remain on the payroll. Include that with a regular salary increase and add-ons.

The key to attracting a high class of professionalism for SEO for members of your marketing team is the proper training. Here are some crucial tips on how business owners build training for their teams. Alternatively, many of them employ SEO trainers to give them the right kind of training.

Building on the relevance of SEO by training includes the proper training. This is important since you dont want to waste time for the team to quickly learn the evolving tips for online building a solid business presence.

To set goals, it is essential to consider the level of experience of your team. It is vital you understand if your team is well-versed in the art of SEO and requires advanced learning or start from the basics.

These daily goals can measure what they are learning and what you expect them to know. Should they learn how to optimise your YouTube content? Or learn how to increase traffic to your website?

Goals setting should be achievable and breaking them into daily pointers is essential if you want to leverage on getting them prepared to hit the ranks. They could lose their efficiency if you dont break them down into simple bits.

One of the best ways anyone can learn updated SEO tips is by using online materials. You can sign your team up for relevant training facilitated by different marketers online. The issue with online material is theres just too much out there. The best way to learn is 1-1 workshop training. One important benefit here is that your marketing staff can be trained on the best and most reliable tools to make them relevant in todays world.

The time needed to complete training varies. This depends on the level of commitment your staff put into the learning and the timeframe for the course. These courses can offer a training certificate at the end, and you can use it to know who completes the tasks.

One such way to help improve SEO team members is the art of content creation and keyword utilisation. The Google search engine can become efficient depending on the keywords used to implement your marketing plans.

When applying such measures, ensure that the team is trained on understanding search intent and how to build topic clusters around content marketing plans. The professionalism and dedication of your website to solve customers issues become more visible with the right keywords for search optimisation.

This particular feature is one of the most important aspects of learning SEO and building on it to improve rankings for customers is necessary.

More than ever, SEO has become an instrument of advantage for business owners. Here are a few reasons why SEO is needed by your business.

In todays world, customers now use the internet to locate the nearest business for their needs. A majority of these customers are inclined to take suggestions from the top 5 results of their search. A good SEO technique can place your business within such a range.

With a good SEO technique in your hand, you can improve the daily operations of your website. SEO can increase the organic traffic to your website. Organic traffic is a reliable method of building credibility online for customers to use.

Theres never been a better time to leverage SEO and build the ideal marketing team for your company. As the world progresses, you need to stay ahead of the curve, and the right tools can place you in the right position to take advantage. Training your staff on SEO has increased benefits, improving them career-wise, and helping your business grow.

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Demand for in-house SEO training is now booming - The Avondhu Press