Mediaboss Marketing

Happy Thursday, people of Mobile! Let's start today off on an informed note. Here's everything you need to know in Mobile today.

First, today's weather:

Partly sunny and warm. High: 90 Low: 76.

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Here are the top three stories in Mobile today:

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Today in Mobile:

From my notebook:

You're all caught up for today. I'll see you back in your inbox tomorrow morning with another update!

Sean Peek

About me: Sean Peek is a writer and entrepreneur with a degree in English Literature from Weber State University. Over the years, he has worked as a copywriter, editor, SEO specialist, and marketing director for various digital media companies. He currently co-owns and operates content creation agency Lightning Media Partners.

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Mental Health Response Training + Catalytic Converter Theft Update - Patch

Toronto, Canada, May 18, 2022 (GLOBE NEWSWIRE) -- FreshBooks, a cloud-based accounting software provider, surveyed small business owners in Ontario to gauge their readiness to compete in an increasingly digital economy. The study uncovered that while a small number of small businesses have adopted a broad range of digital solutions, the large majority are lagging. Further, over 80 per cent of small business owners have an interest in some form of government aid to support digital transformation.

As a proud Canadian company, its important to us to ensure the future success of Ontario small businesses who serve as an engine of our economy, said Levi Cooperman, Co-Founder and Government Relations Lead at FreshBooks.Their success is vital to Ontarios prosperity, so weve written to each of the party leaders with our study to consider policies that can help small businesses and their owners thrive and grow digitally.

FreshBooks analysis shows that:

The study also revealed that small businesses owners would most likely take advantage of the following policies:

This isnt the first program FreshBooks has launched to reduce barriers to success for small business owners in Ontario. Last year it announced that it had entered into a Memorandum of Understanding (MOU) with the Ontario government to share data and insights regarding small business recovery trends related to the COVID-19 pandemic.

About FreshBooks

FreshBooks is changing the way business owners manage their books. Its owner-first accounting platform, loved by businesses in over 160 countries, takes an easy-to-use approach to managing finances, billing, payments, and client engagement. FreshBooks, known for its 10x Stevie award winning customer support, serves customers of all sizes from offices in Canada, Croatia, Mexico, Netherlands, Germany, and the US.

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FreshBooks' Study Shows That Over 80% of Small Business Owners in Ontario Have an Interest in Government Aid to Become More Digital - GlobeNewswire

HubSpot has grown into a full-service sales and marketing platform, with solutions including sales hub, service hub, and CRM. The marketing hub houses the marketing automation tools HubSpot has built their brand on.

HubSpot empowers all sizes and types of businesses to execute common and complex marketing plans, turning site visitors into leads and nurturing them into new customers. Unlock newfound efficiencies with automation tools such as lead flows, email marketing, testing, attribution, and more.

Pricing options are incredibly dynamic, varying greatly depending on the feature set and number of contacts in your database. The wide range of features and prices provides an entry point that businesses of all sizes can afford.

Continue reading to learn more about HubSpots marketing automation capabilities.

HubSpot is a fit for businesses of all shapes and sizes, and its ideal for companies that are implementing and prioritizing inbound strategies across marketing channels.

The tool is designed to spur growth by increasing site traffic, optimizing your engagement marketing to this new traffic, and converting traffic into leads and eventual sales.

If youre a new business looking to grow, or if youre taking over the marketing reigns of a stagnant company, HubSpot is a fit for you.

HubSpot provides tons of features to automate marketing efforts. Capabilities such as automating emails through HubSpot workflows that map to the marketing funnel enable you to do more with less.

Built-in testing tools empower you to learn best practices and optimize your content. And attribution and analytics enable you to tie exact website marketing efforts to real revenue.

Heres a rundown of the features in HubSpots marketing hub.

Unlock multiple attribution measures with HubSpots reporting and analytics capabilities. You'll be able to build an accurate understanding of the direct impact your marketing and sales efforts have on your revenue with multi-touch revenue attribution.

You can harness powerful reporting and analytics to monitor the influence that individual marketing campaigns have over your targeted contacts, allowing you to pinpoint whats working and do more of it.

Take advantage of pre-built analytics or customize reports by filtering performance data and qualifiers by dates, deal type, deal amount, campaigns, and more. Hubspot allows you to create dashboards with the customized reports that mean the most to your business.

Pinpoint exactly what works and what doesnt with HubSpots attribution and analytics. (via HubSpot) Image source: Author

Create, edit, optimize, publish, and analyze blogs directly from HubSpot using the platforms blog tool. HubSpots blog dashboard allows you to manage blog posts, switch between different blog pages, review drafts, schedule publishing dates, and more.

You'll be able to build content templates that you and your team can work within so that formatting stays consistent between pieces and you can expedite the creation of new content.

Critical details such as the URL slug, post title, meta title, tags, and author are easily managed, and you can use HubSpots SEO recommendations to ensure each blog follows best practices for the SEO strategy youve defined.

Hubspot allows you to embed videos, Google Analytics, and other key components to maximize engagement and ensure accurate attribution.

Take advantage of HubSpots built-in CMS to create, publish, and manage content. (via HubSpot) Image source: Author

HubSpots free CRM is the foundation on which its solutions are built. The CRM provides all the sales automations and lead management for the marketing hub, giving you full visibility and real-time status on funnel health, pipeline volume, and individual lead status.

Monitor sales activity, efficiency, and performance with customizable dashboards and detailed sales reports.

You can enrich your contact information with critical information from over 20 million businesses, which HubSpot automatically updates.

If you set up immediate notifications for sales team members, they'll know when a prospect takes a designated action such as opening an email or visiting a particular page on your site. The platform also offers multiple lead outreach tools including live chat, templated emails, and a meeting scheduler.

Monitor your sales pipeline to ensure marketing efforts are generating quality opportunities. (via HubSpot) Image source: Author

With Hubspot, you can centralize your digital advertising efforts and increase the precision and efficiency of your advertisements across Google, Facebook, and LinkedIn Ads by building targeted audiences.

You can create new audience segments directly in HubSpot using key indicators such as known site visitors and different contact groups, and then sync these audiences from HubSpot to the respective ad platform.

You can even launch ad campaigns and then monitor and analyze ad performance from the ads dashboard.

Centralize your ad campaigns with HubSpots ad integrations and tools. (via HubSpot) Image source: Author

Manage all your email activity with the HubSpot marketing hub. You can use existing templates, drag-and-drop builders, or import HTML to create emails. Import targeted contact lists, email individual contacts, or designate audience segments as recipients for your email campaigns.

With Hubspot, you can set mandatory reminders for final email reviews before launching campaigns and conduct A/B testing to quantify which email assets resonate more with your targeted audiences.

HubSpot makes recommendations for email optimization to improve send times, content, and list deliverability. You can also analyze key email performance metrics such as open and click rates, deliverability, most clicked links, HTML heat maps, and more.

Unlock the full potential of email marketing with HubSpot. (via HubSpot) Image source: Author

Create landing pages and forms using HubSpots simple and dynamic content builders.

Building and launching landing pages is a quick process using pre-built templates that are included with HubSpot, and you'll be able to tweak designs and aesthetics to match your brand without being bogged down by full page creation.

Simply drag and drop different horizontal and vertical content blocks to design the page the way you want it to look.

HubSpot offers different forms, including smart forms and pop-up forms, for you to take advantage of.

Harness the dynamic optimization of smart forms to personalize designs and form fields based on known lifecycle stage, referral source, inclusion in specific contact groups, geo-location and language, and more.

And use pop-up forms across core pages and high-traffic content to capture new leads. You'll be able to preview what the pop-up forms will look like on top of the page to ensure fidelity before launching.

Boost lead capture and personalize information gathering with HubSpot. (via HubSpot) Image source: Author

HubSpots predictive lead scoring provides probability scores for open contacts turning into customers within 90 days.

Employ predictive machine learning algorithms to analyze existing customers against current leads to assign scores and to review individual lead actions, behavior data, company information, and offline engagements.

Prioritize your leads based on these probabilities to maximize the return on investment (ROI) for your sales and marketing efforts.

Maximize ROI on lead outreach with predictive scoring. (via HubSpot) Image source: Author

Search engine optimization is a critical strategy for improving key metrics and increasing organic traffic across your website, especially blog content. Improving SEO boosts the likelihood that your site and content will rank highly for targeted keywords in Google search results.

HubSpot can scan your website domain and all your subdomains to spot opportunities for SEO optimization, even if you manage your website through a separate content management system.

These recommendations include relevant search queries that pages are ranking for, keyword density and other on-page optimizations, inbound link analysis, and internal site linking analysis.

Boost ROI for your content with HubSpots SEO recommendations. (via HubSpot) Image source: Author

Take advantage of Hubspots journey-building capabilities, which they refer to as workflows, to design automated engagement plans for all types of contacts.

You'll be able to create detailed if/thenbased journeys with triggered responses to behaviors, as well as design multi-branching journeys to account for possible outcomes and your optimized response.

The ability to set automatic communications allows internal stakeholders to be alerted when a lead moves through the workflow and down the sales funnel. You can also test workflows to ensure triggered events fire as designed.

Design automated workflows to account for any audience behaviors. (via HubSpot) Image source: Author

HubSpot centralizes typically disparate sales and marketing solutions into one seamless platform.

Theres a definite ease in staying within the same solution to design customer journeys, build landing pages and smart forms, create and publish blogs, launch social and email promotions, and analyze performance.

Customizations across email and webpage design can be limited, requiring you to create outside HubSpot and then upload HTML as a new template rather than editing within the system.

Theres definitely a learning curve with such a robust solution. It will feel overwhelming if youre unfamiliar with HubSpot or marketing automation solutions.

While it is expansive, HubSpot offers plenty of training and onboarding support to bring you up to speed. As for the actual user experience, capabilities are conveniently organized to be hidden until needed.

The features are broken into their high-level function and laid out in a drop-down header toolbar for easy access whenever you need them.

There are three pricing tiers as well as a free option for HubSpot. The free option includes the same foundational CRM components of the paid options with essential marketing automation tools, including email marketing, ad management, forms, reporting dashboards, and more.

Paid options begin with the Starter tier followed by Professional and then Enterprise. Starter is priced at $50 per month for 1,000 contacts. Professional jumps to $800 per month for 1,000 contacts and additional features.

Enterprise rounds out the tiers at $3,200 per month for 10,000 contacts and all the features in the HubSpot marketing hub universe.

HubSpot support varies based on your package. Free users of HubSpot CRM and basic marketing have the community forum to turn to for support. Starter package users get email and chat support in addition to the community forum.

And the Professional and Enterprise tiers receive all the prior options as well as phone support.

You can also lean on a robust knowledge base that HubSpot manages to troubleshoot issues and learn about best practices. The highest-rated articles in the knowledge base include connecting personal email accounts to the solution and importing contacts.

HubSpot also offers HubSpot Academy for users to watch training videos and receive documented certifications.

HubSpot offers the depth and breadth to be anything to anyone looking for sales and marketing help. The marketing automation components are vast and relatively easy to use.

Attribution and predictive scoring are powerful tools that can truly have a positive impact on marketing performance. Centralizing your email, social, blog, and web page creation under one roof can be incredibly convenient.

But it can create its own set of problems, especially if you rely on flexibility in creativity and designs.

The "forever-free" options are great for startups and small business marketing efforts. They offer much-needed capabilities while also allowing users to get acquainted with HubSpot for potential scaling down the road.

More established businesses may be scared away by HubSpot prices for the Professional and Enterprise tier, but the dynamic nature of the pricing models provides an entry point for most any business to adopt the solution.

HubSpot is a vast and powerful tool with solutions and pricing options that can fit almost any budget. The marketing hub provides everything your business needs to acquire new contacts, convert them into leads, and nurture them into sales.

The solution is designed as the literal hub for all your sales and marketing activity, replacing the need for a CRM, CMS, promotional tool, and more. It can be overwhelming and gets expensive quickly, but theres seemingly endless marketing potential with HubSpot as your platform.

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HubSpot Marketing Automation Review 2022: Features, Pricing & More - The Motley Fool

You should read the following discussion and analysis of our financial conditionand results of operations together with the unaudited condensed consolidatedfinancial statements, and related notes that are included elsewhere in thisQuarterly Report on Form 10-Q, along with the financial information included inour Annual Report on Form 10-K, as filed with the Securities and ExchangeCommission (the "SEC") on March 18, 2022. Some of the information contained inthis discussion and analysis, including information with respect to our plannedinvestments in our research and development, sales and marketing, and generaland administrative functions, contains forward-looking statements based uponcurrent plans, beliefs, and expectations that involve risks and uncertainties.Our actual results may differ materially from those anticipated in theseforward-looking statements as a result of various factors, including those setforth under the sections titled "Special Note Regarding Forward-LookingStatements" and "Risk Factors" included elsewhere in this Quarterly Report onForm 10-Q.Company OverviewWe are a leading online visibility management software-as-a-service ("SaaS")platform, enabling companies globally to identify and reach the right audiencein the right context and through the right channels. Online visibilityrepresents how effectively companies connect with consumers across a variety ofdigital channels, including search, social and digital media, digital publicrelations, and review websites. Our proprietary SaaS platform enables us toaggregate and enrich trillions of data points collected from hundreds ofmillions of unique domains, social media platforms, online ads, and web traffic.This allows our customers to understand trends, derive unique and actionableinsights to improve their websites and social media pages, and distribute highlyrelevant content to their targeted customers across channels to drivehigh-quality traffic.We generate substantially all of our revenue from monthly and annualsubscriptions to our online visibility management platform under a SaaS model.Subscription revenue is recognized ratably over the contract term beginning onthe date the product is made available to customers.In line with our business strategy, we have increased our activity with mergersand acquisitions. During the three months ended March 31, 2022, we completed twostrategic acquisitions of companies to complement our existing portfolio:Backlinko, LLC ("Backlinko") and Intellikom, Inc., which does business under thename Kompyte ("Kompyte").The purpose of the acquisition of Backlinko was to obtain valuable content andto access an existing revenue stream in Backlinko's SEO courses. We believe theonline traffic to Backlinko is valuable to our growth strategy and may bemonetized optimally through our resources, allowing us to grow organic trafficand sales.Kompyte is a provider of sales enablement and competitive intelligence softwarewe believe complements our core platform. We intend to support Kompyte'straditional enterprise customers, and we expect to begin developing new productsbetter suited for its small-to-medium sized business ("SMB") customer base. Webelieve there is a significant potential cross-sell opportunity for Kompyte'ssolution among the more than 87,000 customers on our core Semrush platform.We currently operate subsidiaries in Cyprus, the Czech Republic, Germany, theNetherlands, Poland, Spain, and Russia, with employees based in each location.Our business strategy has included the opening of new offices in Turkey,Armenia, Serbia, and Georgia to facilitate our growth in operations andinternational expansion.As a response to the Russian military action in Ukraine and subsequent U.S.,E.U., and other sanctions against Russia, we are actively winding downoperations in Russian and relocating employees outside of the country. We expectthese relocations to be substantially complete by September 30, 2022, 29--------------------------------------------------------------------------------and we expect to incur costs of approximately $24.5 million to $28.5 millionover the remainder of fiscal year 2022 with respect to such relocations. Theseexpenses relate both to the costs of relocation and the expected higher costs oftalent and labor in the geographies to which we are relocating these employees.For more information on the risks of geographic instability on our operations,see "Item 1A. Risk Factors-Most Material Risks to Us-Instability in geographieswhere we have significant operations and personnel, including in Russia, couldhave a material adverse effect on our business, customers, and financialresults".Our revenue is primarily generated through sales of our products around theglobe. The largest portion of our revenue continues to be driven by customersbased in the U.S. and UK, generating revenues of $25.8 million and $5.9 million,respectively, for the three months ended March 31, 2022, and $18.1 million and$4.2 million for the three months ended March 31, 2021, respectively.

We have one reportable segment. See Note 17 of our Unaudited CondensedConsolidated Financial Statements included elsewhere in this Quarterly Report onForm 10-Q for more information.

Key Factors Affecting Our Performance

We regularly review a number of factors that have impacted, and we believe willcontinue to impact, our results of operations and growth. These factors include:

Acquiring New Paying Customers

Retaining and Expanding Sales to Our Existing Customers

We calculate our dollar-based net revenue retention rate as of the end of aperiod by using (a) the revenue from our customers during the twelve monthperiod ending one year prior to such period as the denominator and (b) therevenue from those same customers during the twelve months ending as of the

end of such period as the numerator. This calculation excludes revenue from newcustomers and any non-recurring revenue.

Sustaining Product and Technology Innovation

Non-GAAP Financial Measures

Free cash flow and free cash flow margin

Three Months Ended March 31,

(in thousands)

revenue)

Components of our Results of Operations

Revenue

Cost of Revenue

Cost of revenue primarily consists of expenses related to hosting our platform,acquiring data, and providing support to our customers. These expenses arecomprised of personnel and related costs, including salaries, benefits,incentive compensation, and stock-based compensation expense related to

Operating Expenses

Research and Development

Sales and Marketing

Other Income, Net

Other income, net also includes amounts for other miscellaneous income andexpense, and gains and losses, unrelated to our core operations. We have electedthe fair value option in respect to the accounting for our convertible noteinvestments, allowing for increases and decreases in the fair value of suchinvestments to be recorded to other income (expense) for each reporting period.

Income Tax Provision

Results of Operations

General and administrative (1) 14,163 7,904Total operating expenses

(1)Includes stock-based compensation expense as follows:

Comparison of the Three Months Ended March 31, 2022 and 2021

Revenue

Revenue based upon the locations of our paying customers during the three monthsended March 31, 2022 and 2021 was as follows:

Cost of Revenue, Gross Profit and Gross Margin

General and Administrative

General and administrative $ 14,163 $ 7,904 $ 6,259 79 %Percentage of total revenue 24.8 % 19.8 %

The increase in other income for the three months ended March 31, 2022 wasprimarily due to a net increase in the value of our convertible notesinvestments, partially offset by realized and unrealized foreign exchange gainsand losses from transactions associated with our international activities.

Provision for Income Taxes

The provision for income taxes is primarily attributable to earnings in ourforeign jurisdictions.

Liquidity and Capital Resources

Our principal uses of cash in recent periods have been to fund operations,invest in capital expenditures, and strategically acquire new businesses. Thiscash is held in deposits and money market funds.

generate cash flows necessary to expand our operations, our business, results ofoperations, and financial condition could be adversely affected.

Our Credit Facility

Operating Activities

Investing Activities

Contractual Obligations and Commitments and Off-Balance Sheet Arrangements

Recent Accounting Pronouncements

Refer to the section titled "Recent Accounting Pronouncements" in Note 2 of thenotes to our Unaudited Condensed Consolidated Financial Statements includedelsewhere in this Quarterly Report on Form 10-Q for more information.

Critical Accounting Policies and Estimates

--------------------------------------------------------------------------------

Edgar Online, source Glimpses

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SEMRUSH HOLDINGS, INC. Management's Discussion and Analysis of Financial Condition and Results of Operations (form 10-Q) - Marketscreener.com

Patti Cole-Tindall was officially appointed the new King County sheriff Tuesday, capping a nearly two-year process to reform the sheriffs office.

KING COUNTY, Wash. Patti Cole-Tindall has officially been appointed the new King County sheriff, thus removing the interim label and capping a nearly two-year process to reform the sheriffs office.

King County Executive Dow Constantine announced the appointment Tuesday morning in White Center, formally nominating her for the position.

Cole-Tindall, 57, was one of three finalists for the role. The other two finalists were Charles Kimble, chief of police in Killeen, Texas, and Reginald Moorman, a major with the Atlanta Police Department.

The King County Council will have to confirm the selection, which is not considered a roadblock since the council successfully pushed voters to approve a charter amendment to make the sheriff an appointed position.

In an interview with KING 5, Cole-Tindall emphasized multiple times her unique background that led her to this point.

"I believe I am a non-traditional law enforcement executive; I am not the status quo, said Cole-Tindall. I might have worked in the sheriff's office for a number of years, but I am different.

Cole-Tindall will be the first person of color to lead the King County Sheriff's Office (KCSO).

"It's not lost on me," she continued. "It's such an opportunity, and it's also such a privilege to be able to lead this agency."

Cole-Tindall served as undersherifffor former King County Sheriff Mitzi Johanknecht. She began her law enforcement career in the early 90s as a special agent with the Washington State Gambling Commission before moving on to roles investigating fraud at the Washington State Employment Security Department. She would later work in the King County Department of Juvenile Detention and Community Corrections Division, and Labor Relations Department. At one point, she was also the director of the county'sOffice of Law Enforcement Oversight.

It is a non-traditional rise to the top that will also require Cole-Tindall to re-earn her certification at the state's training academy. Constantine nor Cole-Tindall expressed much concern about that issue in an interview with KING 5.

"It's something we asked about, and we asked our rank and file about too, how they felt about it. As people got to know Patti and work with her as their actual leader, they understood that she did have the background," Constantine said while sitting next to Cole-Tindall. "You've been to the academy, you've actually been a sworn officer, and you are willing to go through that process again in order to have that certification."

"Obviously being away for 19 weeks [at the academy], I don't see it as a challenge, said Cole-Tindall. What I actually see is that no other sheriff or police chief in this entire state will have the contemporary training that our new recruits experienced, except for me. So, that will also make me unique."

Cole-Tindall said she wants to work aggressively on changing the morale in the department, and particularly the perspective of young people.

"We need to do things differently than how we've done them, said Cole-Tindall. I think in law enforcement in general, we're finding young people don't want to come to this profession. It's being different, not being part of the status quo, and creating this law enforcement agency where some of our younger people say, You know what, I want to be part of that change."

Cole-Tindall said she is also planning a "re-org" of the department with new divisions, including one focusing on equity and community engagement. She believes the internal discussion will go a long way toward retention and recruitment, noting the department is already offering$15,000 lateral signing bonuses, $7,500 for new hires and $5,000 internal referral bonuses.

Cole-Tindall also said she's a big proponent of universal body cameras, and Constantine signaled they are on the same page.

"I'm very supportive of body-worn cameras to make sure that we can have the truth in every case, and I'm going to be working hard to make sure that we're pushing that forward. It's not an inexpensive proposition," said Constantine.

The initial reaction was overwhelmingly positive to Cole-Tindall's appointment.

King County Councilmember Girmay Zahilay, who chairs the Law, Justice, Health and Human Services Committee, told KING 5, "Sheriff Cole-Tindall is the right person for the job at this time."

Given her long ties to the community, Zahilay said he believes Cole-Tindall will welcome a public health focus and innovations in public safety responses.

"We've seen a big difference in responsiveness, collaboration with [the KCSO since Cole-Tindall was named interim Sheriff], said Zahilay. We are able to talk with deputies and captains in a way that wasn't possible in the last administration. She's given the freedom for deputies to engage with community members, to me, in a way that keeps people safe."

Carolyn Riley-Payne, president of the Seattle King County NAACP, also approved of the selection.

"When the community was asking for the process to change, we had the idea that the community would have solid input, and we did," Riley-Payne said in a phone interview with KING 5. "I think the selection shows the community was heard."

Riley-Payne also said, "This is a new day. We need a new way of looking at policing, and she will bring that to the department and she will help her officers know what that means."

Captain Stan Seo, who leads the Puget Sound Police Managers Association, which represents captains, majors and lieutenants, said his organization admittedly wasn't a fan of the vote to make the King County sheriff an appointed position in 2020.

In advance of the official announcement, Seo said, "We'd like to congratulate her on the appointment and are standing by ready to work with her to make the King County Sheriff's Office a leader in the region so the future of our agency will continue to excel."

Seo also acknowledged past issues with internal morale.

"I think it was a relationship issue and a communications issue. Just the willingness to engage with the exec., the council and other organizations within the county, the communications or lack thereof made it somewhat challenging," said Seo, adding, "Sheriff Cole-Tindall is going to be a collaborative individual."

King County Police Officers Guild President Mike Mansanarez said Cole-Tindall was his top choice. He said she is well educated, and well versed in the issues in King County.

In a phone interview, Mansanarez raved about Cole-Tindall's ability to communicate with staff and said shes been at the bargaining table with him for union negotiations. The union, in contrast, had voted no confidence in her predecessor.

Cole-Tindall said she is willing to work with anyone and everyone, and the change in the charter allowed for this very opportunity.

"Everything I've done in my entire life and career, I think, has prepared me for where I am right now, today, said Cole-Tindall. I think this does allow for that creation of something different. I believe it is responsive to the community because they did not want the status quo. So, when you ask, 'Aren't I the status quo?' I'm anything but the status quo."

Constantine said the county council is expected to have its first hearing on Cole-Tindall's nomination on May 18, and he expects they will have a decision by the end of the month.

Link:
Patti Cole-Tindall says its a privilege to lead as new King County sheriff - KING5.com