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The editors at Solutions Review have compiled the following list to spotlight some of the best Google Analytics training courses for marketers of all experience levels to consider taking.

If your marketing team wants to kickstart or improve its marketing analytics strategy, Google Analytics can probably help. As one of the most popular analytics platforms in the marketplace, Google Analytics is capable of helping marketers monitor, analyze, and optimize their website traffic. However, if youre unfamiliar with the platform, you should consider a training course to help you get started on the right foot.

To help, the editors at Solutions Review have spotlighted the following Google Analytics training courses for marketers to consider improving their skills and platform expertise.

Provider:Coursera

Description:This beginner-level certification course has no prerequisites and can be taken by anyone looking to break into the analytics marketplace. Over approximately six months, aspiring data analysts will learn from Google employees and experts and understand the practices and tools needed in the high-paced world of marketing and data analytics. Topics covered include cleaning data for analysis, developing data spreadsheets, R programming, data visualizationTableau, and presenting data findings via dashboards and presentations.

Provider:Edureka

Description:Google Analytics is one of the most widely-used analytics platforms globally, so theres a lot of value in learning to master the capabilities and tools. With this online self-directed training course, learners will use structured training exercises, videos, presentations, projects, and assignments to enhance their Google Analytics skills. Some of the subjects covered include an introductory overview of web analytics products, categories, segmentation, case studies, and techniques. Meanwhile, the Google Analytics-specific tools introduced in the course include audience reports, e-commerce analytics, behavior analysis, social media analytics, data analysis, and conversions.

Provider:Skillshare

Description:With this compact, intermediate-level course, aspiring data analytics will learn to use Google Analytics to identify what web pages are most successful, why those pages are successful, where the traffic is coming from, who the visitors are, and what sources are sending people to the site. Other subjects covered in the course include demographic reports, using behavior reports to learn how to keep people on a page for longer, segmenting data to discover new insights, and measuring marketing performance with real-time information. The course uses a series of 13 videos and a hands-on class project to help learners practice and hone the skills theyve learned.

Provider: LinkedIn Learning

Description:From Madecraft and Brad Batesole, an internationally recognized marketing thought leader, this ninety-minute training course is designed to help active Google Analytics users learn to use the platforms more advanced tools and capabilities. Learners who enroll in the course will learn how to track Google Analytics users with User-ID, measure events, report on event flows, create and manage filters, add new views, apply segments, and become familiar with the advanced features available on the platform.

Provider: LinkedIn Learning

Description: This course is a great place to start for marketing teams looking for a class to teach them about the out-of-the-box functionalities available from Google Analytics. The program explains how a business can use analytics to understand who its audience is and how to engage with them with tools like behavior reports, segmentation, tracking tags, and funnel visualization. Students who enroll will also learn how to set up a Google Analytics account, work with its essential reporting tools, graph data over time, use annotations in their reports, set goals, and determine their audiences demographics, interests, and location.

Provider:Udemy

Description:This beginner-level Google Analytics training course will teach users to identify their audience, track website engagement, understand where web traffic comes from, optimize web content for SEO, and see how users navigate the website. Specific skills covered in the training course include Google Analytics Behavior Reports, campaign tagging, custom report management, custom alerts, goal tracking, audience reports, analytics intelligence, segmentation, and more. The bestselling, top-rated course has helped thousands of users learn valuable best practices for Google Analytics.

Provider:Udemy

Description:This bestselling Google Analytics course can help beginners improve how they monitor their business performance and identify growth opportunities. Students will learn to create a Google Analytics account, install tracking codes,load demo data, remove internal traffic from reports, explore data segments, use campaign tagging to monitor marketing performance, remove spam traffic, set up custom alerts, and analyze audience, behavior, and acquisition reports. The program is taught by Daragh Walsh, a top-rated instructor who has helped over one million people improve their skills.

Provider:Udemy

Description:With this course, Google Analytics users will have access to almost five hours of video material, over fifty real-world examples, and one-hundred quiz questions to help them learn how the platform works and put their new skills to the test. The course will cover topics like measuring data with Google Analytics, website speed optimization, data segmentation, socio-demo data analysis, UTM parameters, internal site search, and using data to drive meaningful business growth.

William Jepma is an editor, writer, and analyst at Solutions Review who aims to keep readers across industries informed and excited about the newest developments in Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Business Process Management (BPM), and Marketing Automation. You can connect with him on LinkedIn or reach him via email at wjepma@solutionsreview.com.

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The Top Google Analytics Training Courses for Marketers to Take in 2022 - Solutions Review

I had no clue what SEO was when I was hired by a Silicon Valley health startup in 2018. But it wasnt long before I understood the value of ranking higher in search engines.

Get Weekend Reads from IdeasA weekly newsletter from the Boston Globe Ideas section, forged at the intersection of 'what if' and 'why not.'

Approximately 75 percent of clicks go to the top three results on search engines. To put that into context, I run a college-student tips website with one of the top-ranking articles for the question How much do college students spend on food? In 2019, my article was the number one search result for that query. That year, 35,339 people read it. In 2021, my article dropped to the bottom of page one, where it hovered between spots eight and 10. The page received only 8,470 views last year, a 76 percent decline.

If I sold a product or service through my website, dropping even eight spots on Google would have lost me 26,869 potential new customers. Ive seen search engine updates affect a companys search rankings so much that they effectively destroyed a five-figure monthly online business overnight.

Today, more businesses than ever before rely heavily on SEO to get their products in front of new eyes. Because its viewed as a long-term growth strategy, companies are investing more resources than ever in SEO. Heres why this is troubling: Companies that have access to expensive SEO artificial intelligence tools and the funds to pay freelance writers often outcompete true experts who lack such resources. Its a numbers game: The more an entity is willing to spend, the greater the likelihood that its information accurate or not ends up at the top of search engines. Ask yourself: How often do you look for the answer you seek on the second page or even the bottom of the first page of search results?

Access to the top of page one on Google, like life in many of Americas cities, is becoming less affordable every day.

The artifice of SEO

Being an SEO writer is an exercise in imagination. Im a city dweller whos never owned a home, yet I pay my rent by writing home improvement articles. I once wrote a Christian book review right after writing about language hacks that men can use to pick up women. Im a former physical education teacher with expired personal training credentials, yet from 2018 to 2021, I wrote hundreds of health articles.

When clients ask me to conduct research before writing an article, the instructions are usually pretty simple: See what the top articles are doing, and do it better.

Better, Ive come to understand, doesnt mean more factual or presented with more compelling statistics. The client wants me to reiterate what the top-ranking websites have already said. By peppering in terms related to the topic that people might search for, its not hard to make poached words sound like my own.

I try in earnest to create original, well-sourced content. Yet Id be silly not to cherry- pick ideas from pages that, according to Google, are winning the rankings game. Im not paid to write beautiful prose; Im paid to grab eyeballs.

But for freelancers working for SEO content farms who churn out a dozen or more articles per day, the research standards are far lower. Its about a paycheck. A Google spokesperson told me that the search engine identifies and penalizes spam and scraped content, but I regularly spot reshuffled sentences, if not outright plagiarism, on the first page of Google search results.

Recently, I attended an SEO Lunch and Learn Zoom call for a marketing agency I write for. Showing us the back end of the agencys Google Analytics page, the marketing director clicked on a company whose website was getting about 100,000 monthly views.

This article receives about 20,000 clicks each month, he boasted of a piece written by a freelancer but bearing the CEOs byline.

[He] doesnt even know his company has a blog, the marketing director said, referring to the CEO and laughing.

This is another thing about SEO. Companies get a great return on their investment by paying an unknown freelancer to write a piece that the CEOs name will go on.

Author authority is good for SEO, youll hear. But if that blog has 100,000 monthly readers and the CEO hasnt written any of its content, is that really author authority? What if everyone did it that way?

The thing is, many companies do.

To sum up the game of SEO-upmanship: Freelance writers, cheaper than actual experts, get paid to write things that are way out of their wheelhouse. If they follow basic SEO principles, their articles especially ones bearing the name of someone well known can rank high in search engines.

The kicker is that the reason people invest in SEO in the first place to get new visitors and potential customers to their website may soon be gone. Consider Googles content-snippet feature that previews answers and the FAQ accordion box that pops up before the first search result. With each of these tools, Google tries to answer your question before you even have to click on any of the search results.

If you find the answer to your question without ever leaving Google, the companies paying for SEO-optimized content lose money. Once the information middleman, Google is morphing into an information landing page. This is one reason you often have to scroll through so many ads before you get to the information youre looking for. Googles revenue from search-related advertising was $149 billion in 2021.

A cog in the SEO machine

For some time I havent felt great about the work Im doing. I may spend my workday writing, but Im not writing for artistic expression. Im marketing my words to a search engine. In that sense, Im more of a literary salesman than a writer, using industry-standard sentence structure and similar tactics to sell Googles algorithm on my product.

In addition to the spread of low-quality, zero-accountability information online, I wonder if SEO harms us in other, subtler ways. Its entirely possible that the mental health crisis in America is being exacerbated by our efforts to fix complex life problems with Seven Simple Steps how-to articles. Even though a lot of us know these bullet-pointed formats are superficial, theyre great for SEO.

I used to think of Google as the information superhighway an unbiased resource where you could go to find the best answers to your questions, ranked in terms of quality. This is not to say that Google turns a blind eye; the spokesperson said that the company believes its cut in half the number of irrelevant results on searches over the past seven years. Even so, I have come to believe that Googles primacy as the default search engine comes at the expense of quality information.

Something happened recently that put a finer point on that concern.

While eating lunch, I found myself wondering about something. Like most of us do, I Googled it. I clicked the top result and read the majority of the article, only to be completely shocked when I reached the bottom of the page and saw the image in the author box.

It was a picture of my face. The article said Written by Ben Kissam.

Ive written so many articles on topics Im not qualified to write about that I accidentally learned something from an article I wrote.

Ben Kissam is a writer and stand-up comedian in Denver. Follow him on Twitter and Instagram @benkissam.

Excerpt from:
Confessions of a professional clickbait writer - The Boston Globe

The Fair Haven Union High School track and field team is opening the season in style on Saturday at the Empire Arsenal Relays in Watervliet, New York.

It is a great way to start a season, Fair Haven coach Jon Oakman said.

Rutland will kick off its season on April 12 with a home meet on its eight-lane rack at Alumni Field.

Oakman and his assistant Randy Shutter expect the strength of the Fair Haven girls squad will be the middle distance events led by the likes of Isabella Carrara, Ava Shull and Ella Kuehn.

The boys strength figures to be in the throwing events.

We have some big strong throwers, Shutter said.

Most will throw in all three events the shot put, discus and javelin.

Leading the way are Dave Doran, Cooper Spaulding, Nate Young, Caden Lynch, Kole Matta, Patrick Stone and Mason Williams.

Luke Williams will be taking aim at the school record in the long jump that was set by his brother Evan Williams at 21-4, established in 2019.

He also could be one of the top triple jumpers in Division II, Shutter said.

The D-II State Meet will be at U-32 in East Montpelier.

I think we could have a few (winning state titles), Shutter said.

Kuehn and Carrara are confident that they could be part of some relay units that could do big things.

I have been part of relay teams for four years. I see a lot of hard working underclassmen on the relay teams this year, Carrara said.

Since we have all played soccer together in the fall, I think we have a lot of chemistry and and I think we can be successful, Kuehn said.

A highlight of the Slaters hefty 21-meet schedule will be a large invitational hosted by Niskayuna High School in New York State. The Slaters will be going to several meets in the Glens Falls-Albany area.

Other boys on the squad include Phil Bean, Noah Beayon, Riley Buckley, Reilly Flanders, Emmett MacKay, Sulivan OBrien, Cole Oakman, Konner Savage, Kaylo Stevenson and Nikolai Wook.

Others on the girls squad are Aunnika Brannock, Julia Carrara, Olivia Charron, Abi Fowler, Ash Kennett, Vivian Ladabouche, Ayame Merkel, Madison Perry, Allison Rogers, Katarina Stevens and Alexandra Williams.

GREEN MT.Green Mountain coach Angela Hutchins wont be short on senior leadership with 13 members of that class across the boys and girls teams: Ryan Colburn, Aiden Farrar, Miles Garvin, Jordan Harper, Evan Hayes, Jaden Holden, Jayden Hinkle, Everett Mosher, Mitchell Rounds, Jackson Ruhlin, Elias Stowell-Aleman, Eva Svec and Grace Tyrrell.

Juniors include Greta Bernier, Josh Buckley, Luna Burkland, Berkley Hutchins, Marlayna King, Eben Mosher and Ben Munukka.

The lone sophomore is Noah Cherubini and freshmen are Kyra Burbela and Joa Gibson.

Mill River coach Brandon Ryan has a small team but it has members capable of making plenty of waves this season when the Minutemen open the season on April 12 at Fair Haven.

You can start with senior Annika Heintz who is defending her three individual state titles. The elite distance runner in coming off an outstanding cross country season and a good winter training regimen.

Ryan said the team has others who could turn heads this year.

We have a lot of surprises in the bag that I think will shock Vermont, he said.

One of those is Mount St. Josephs Leah Majorell who is training with the Mill River team.

The girls team is comprised of seniors Faith Murray and Heintz, junior Malorie Tarbell, sophomores Majorell and Claire Morris and freshman Willa Seo.

Leah Majorell has a lot of untapped potential, Ryan said.

Ethan Foley is the lone member of the boys squad.

I come into my first year as Mill Rivers track and field coach as optimistic. We have a small team but with very promising members, Ryan said.

When Rutland unveils its team for the home fans at Alumni Field, the Raiders could be strong in the distance events with top female runners from the cross country team like Helen Culpo and Erin Geisler as well as Brady Geisler, Karver Butler Owen Dube-Johnson and Sam Kay on the boys squad.

The potential of the distance runners has to excite coach Mike Audette, himself an elite runner at Catholic University in Washington, D.C.

The girls team is comprised of Calle Alexander, Sophie Boulette, Isabel Crossman, Culpo, Geisler, Raynna Hanlon, Makenna Houston, Makenna Hubert, Dierdre Lillie, Jenna Montgomery, Kailey Murray, Jillian Perry, Ava Rosi, Emelia Sabataso, Bethany Solari, Evangeline Taylor, Emily Wigmore and Emma Worton.

The boys team includes Abed Alawi, Butler, Dube-Johnson, William Fuller, Brycen Gandin, Geisler, Aiden Good, Sam and Joshua Kay, Coletan Lapham, Jahmalie Mckenzie, Tyler Messer, Logan Mormando, Slade Postemski, Hank Potter, Brock Quinlan, Matthew Reveal, Eli Rosi, William Sabataso, Brayden Shelton, Lane Shelton, Finnian Smathers and Marko Svoren.

There has been a trend at Springfield of athletes doing a couple of sports in the spring, baseball and softball players competing on the track and field team.

Baseball player Sam Presch is one of those.

He was kind of the pioneer of that, Cosmos track and field coach Jim Fog said.

Presch was third in the 400 meters at the State Meet last year and he is one of several baseball players that Fog expects to see.

Chris Jeffers is a senior in his fourth year on the team and is also strong in the 400.

Tim Amsden is a 300-meter hurdler and Aidan Donahue could perform well in the throws.

I coached him in football. He is big and strong. He could be one who steps up, Fog said.

Alicia Ostrom, a strong cross country runner, will be counted on as a leader of the girls 4X800 relay unit as well as being strong in distance events.

Liz Loney will be counted on for points in the girls javelin event.

Ari Cioffi, a softball player, could have success in the throwing events.

Damian Stagner and Dylan Magoon are both strong distance runners on the boys side.

The West Rutland girls will be led by the reigning Division IV state shot put champion Isabel Lanfear. She also finished second in the javelin at the State Meet.

She will also compete in the 100-meter hurdles and might try the high jump, coach Dillon Zaengle said.

Her sister Abigail Lanfear will compete in the triple jump, long jump and shot put.

The boys will have Jaden Jarrosak representing the Golden Horde in the 100 meters, 400 meters and long jump.

He moved back from Agawam, Massachusetts at the beginning of the school year and Zaengle considers that a windfall.

JJ Clemmons is a returning senior who will be competing in the shot put, discus and possibly the long jump.

Colby Perry is taking on the shot put, discus and potentially the 100 meters.

Sophomore Quincy Senecal is tackling the high jump, 100 meters, 100-meter relay and long jump.

Tristan Rocke, who flashed his speed on the soccer field, will showcase it in the 100, 400 and 800.

Freshman Charlie Duncan will be in the shot put and discus events.

Our goal is to get everyone qualified for at least one event in the State Meet, Zaengle said.

A highlight of the schedule, that begins on April 12 at Fair Haven, will be a trip to the Windsor Invitational.

I am excited about some of the newcomers because we are trying to grow the program, Zaengle said.

NOTES: The State Meets will be the weekend of June 3-4. ... Oakman said the turnout of 40 athletes in the Fair Haven program is low. The Slaters numbered in the 70s several years ago. ... The Jerry Jasinski Vermont State Decathlon Meet will be June 13-14 at Burlington High School.

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Track teams out of the starting blocks | Local | rutlandherald.com - Rutland Herald

Digital marketing has become very popular over the past few years. Many organizations look for digital marketing and SEO experts to ensure that their businesses grow. It is a very well-paid position, and you can easily get the skills to excel here. Wccftech is offering an amazing discount offer on the Learn the Basics of Digital Marketing & SEO. The offer will expire in a few days, so get your hands on it right away.

With this amazing course, you will be able to master the skills needed to excel as a marketing and SEO expert. It is a 12-week course, and it will help you learn about SEO, Google Ads, eCommerce, Affiliates, and much more. Here are highlights of what the Learn the Basics of Digital Marketing & SEO has in store for you:

Important Details

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Original Price Learn the Basics of Digital Marketing & SEO: $1,200Wccftech Discount Price Learn the Basics of Digital Marketing & SEO: $20

If you want to learn about game development, you can also get the 2022 Unity Game Developer Training Bundle.

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Learn the Basics of Digital Marketing & SEO Is Up For A Massive Offer Avail Now - Wccftech

If 2021 was the year of transition after the devastation of 2020, 2022 is expected to be the year of the rising talents who are bound to do great work in their respective fields and are certainly the ones to watch out for.

Kabir RoyBorn and raised in Kanpur, from where he moved to Kolkata to complete his studies in Hotels and Global Business Management from IHM Kolkata and IIM-Kolkata, respectively.He is a well-established corporate professional, a hotelier at heart, and astrologer by passion and an author by choice. Since his childhood, he loves to paint, read, sing and write. YOLO describes him to the fullest. In his career journey for over 20 years (in fortune 500 companies), from a hotelier to a corporate professional, to an astrologer to an author, he has lived by the philosophy of YOLO.

Jitender GoswamiJitender Goswami (Born 14 April 1993) is a self made Entrepreneur and successful digital marketer of India and Founder of India's No.1 Digital Marketing company named as "Smmpackage Pvt. Ltd.'' He has a very kind and humble personality. His company SmmpackagePvt. Ltd. is famous for their services like website designing ,YouTube channel SEO,social media marketing, Google Ads, website traffic, Search Engine Optimization (SEO) and many more. He is providing their services all over the world. He is also an Inspiration to youngsters who want to achieve something big in their life.

Neha D GuptaNeha D Gupta is Indias most influential image consultant and founder of The Finishing School image building firm. She is the ideal guide for anyone interested in image coaching, styling, grooming, body language, communication, and etiquette. She received her degree from the London Image Institute and trained under the skilled guidance of Conselle Institute of Image Management's Lynne Mark and Judith Rasband. She has provided specialised services to well-known organisations such as HDFC, ICICI, Raymonds, and IPCA Pharma, Jamnabai Narsee Monjee School, etc.

Naresh Kumar SaroayNaresh Kumar Saroay from Punjab is a new and an emerging Indian author who entered in the arena of English literature with his debut poetic composition, a wonderful book Reborn. He has a successful career as a faculty of English for more than 15 years. Nowadays he is serving in Government Senior Sec. School Garha. Naturally Naresh is a nature lover and down to earth. As a teacher, humanity, love for nature, reflection on life and guidance reflect in his writings through poems.

Ankit JhambAnkit Jhamb started writing in 2019 and till now has finished 9 books. His latest book Chasing Fireflies is touching lives and spreading joy. This is his third book while the other six are in the queue. Ankit is a senior leader with a consulting organization and has been coaching and training people on applied behavioral sciences. His books as he puts it are stories with meaning, purpose and soul. So far his books have touched upon themes like passion, spirituality, love, emotional intelligence and positive psychology.

His penchant of creating stories with a heart is what sets himapart. Currently, he is working on publishing his fourth book, "The most negative book of Positivity" that aims to address 30 destructive emotions which society doesnt talk about or openly share. He has some very interesting projects lined up including a mythology fiction, a story on trauma, creativity rooted in times of 9/11, on Operation Bluestar, a heart-wrenching same-sex love story, a clinical psychology fiction and finally a book narrated by death on death for death.

Nihit MohanHailing from a family of engineers, bureaucrats, academicians, Nihit Mohan is an author, a traveler, a TEDx speaker, a management thought blogger, a full-time banking risk professional and a dedicated father. He has lived out of multiple cities and villages in India, visited almost 23 countries for work and leisure. Recently, he published his thoughts and learning in his debut book What School Doesnt Teach You. He has tried to distill all of his personal and professional experiences into this 250 pager book for everyone to benefit upon.www.nihitmohan.com.

Sumana Acherjee MukherjeeAuthor Sumana is from Kolkata and she is the perfect example of a simple girl rising to become a popular author of India. She is the author of two books- 'Life Through My Eyes' and 'The Moment of Joy'.

Danisha HasanDanisha Hasan who is a leading IT Professional She completed her education at Delhi University. She is a post-graduate and has work experience of more than 6 years She is certified by Google, Microsoft, CISCO, and NIELIT. Additionally, she is a blogger, public speaker, and trainer, moderator. She loves to share her insights that are useful in the growth of a business and establish its market value. She is a versatile woman entrepreneur who excels in her field of work and avails credible services.

Rahul MehandirattaAn aspiring Entrepreneur, who came back to Delhi after completing Masters degree from International Management Institute BelgiumMr Rahul Mehandiratta is now the founder of Moment's Expro and it is one of India's most influential, reliable and trusted services by private and government officials amongst many management companies. Since last year, Mehandiratta has gone to all lengths to help establish COVID-19 quarantine centers, providing logistics, setting containment zones and providing tent-age for the migrants struggling to return to their hometowns. In addition, the company provides temporary shelter, food and medical services for people in Delhi and NCR.

Shivam MadaanShivam Madaan is a freelance journalist and PR specialist from Punjab, India. He is the founder of Online Waale Media and reputed news companies like Hindustan Metro, Entrepreneur Hunt, and many more.

The rest is here:
2022 Is Expected To Be The Year Of These Rising Personalities - Outlook India