Archive for the ‘SEO Training’ Category

The 10 Best Free SEO Courses Available Online (Updated)

One of the best ways to learn SEO is to enroll in an SEO course. We did our research and found the best free SEO courses available online.

In this post, youll learn which are the top courses to teach yourself SEO for free. The list includes courses from reputable organizations that will definitely help you build your SEO skills.

The majority of courses are more suited for beginners to SEO, but some courses go deeper and cover advanced SEO topics.

How we created this list?

The list contains online courses, most of which are in video format. If you are looking for offline downloadable education resources like eBooks, check out our Free SEO eBooks.

All the courses below are 100% free. To access some of the courses, you have to create an account with the learning platform, but they are all available for free either for a limited time (one month) or for a lifetime.

If you are looking for the best-paid courses that offer an SEO certification, check out our SEO Certifications Guide.

These are the best online courses to learn SEO for free.

If youre looking for an SEO course to learn the basics of SEO, then this is the course to enroll in first. The material is easy to follow and the language is suitable for non-technical users.

It starts by explaining how the SEO process can influence the decision of search engine algorithms and then introduces the three major SEO sub-processes: Technical SEO, On-Page SEO, and Off-Page SEO.

Why enroll in this course?

Its a great course for beginners. It will teach you the basics of SEO and set the foundation so that you can learn more advanced topics.

In addition to the course, with your registration, you can also download the Complete SEO Checklist which explains in detail all checks you need to perform to ensure that your website is SEO Friendly.

Learn more about this course

Its an SEO crash course for beginners to SEO. It is more suitable for students that have no prior SEO knowledge. It starts by explaining the SEO fundamentals, including how search engines work.

The course is split into three main sections: Introduction to SEO, Content SEO, and technical SEO.

Why enroll in this course?

You should enroll in the Yoast free SEO course if you know nothing about SEO, and you want to get a general understanding of how all components work together.

What is nice is that they try to explain the technical aspect of SEO by using easy to understand language and avoiding technical jargon as much as possible.

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This is one of the most popular SEO courses on Udemy. So far, more than 200K students have enrolled, and the course has an overall rating of 4.3/5 stars.

The Moz Team created the course and it is presented by Rand Fiskin (one of the MOZ founders).

The course format is video, and the duration is 3.5 hours.

While this is a good course covering all aspects of SEO, it hasnt been updated since its initial release, and this is an issue. Most of the information is still valid but some videos (like the one talking about featured snippets), are not entirely accurate and out of date.

Why enroll in this course?

Rank Fishkin is a great presenter. He knows what he is talking about, and he does it in a way that is enjoyable and fun.

So, if you are just getting started with SEO, spend a couple of hours watching the videos to get a general idea of what is SEO and how it works.

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SEO veteran Tommy Griffith is the instructor of this course. Before starting ClickMinded, Tommy was managing SEO for companies like Paypal and Airbnb.

In this course, Tommy explains the SEO framework used at Paypal and Airbnb and gives general advice on how to approach the whole SEO process.

Why enroll in this course?

If you are curious about how big companies approach SEO, then this is a free course you should enroll in.

Once you enroll in the course, you will also get access to several SEO resources that are worth reading.

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This is a free SEO course by HubSpot that is worth considering. The course includes four lessons covering the following topics:

Its not a beginners course. To understand the different concepts explained in the videos, you need to have a basic understanding of SEO.

Why enroll in this course?

What I like about this course is lesson 3, where Matthew Howells-Barby explains how HubSpot is using SEO and blogs to increase their organic traffic. He talks about the importance of building topical relevance and gives examples of how this process works.

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On-Page SEO and Technical SEO are two SEO processes you can control 100%. Unlike off-page SEO that has to do with website promotion methods, on-page and technical SEO is something you can improve by following some simple SEO rules.

This is what this SEO course is all about. It includes 2 modules that cover the following topics:

Why enroll in this course?

Registration for this course is free and easy. While working with the course you also get a chance to get to know how to use SEMRUSH, one of the best SEO tools in the market, and upon completing this course, you can take an exam and achieve a SEMRush SEO Certification.

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Coursera is a popular online training platform offering a range of digital marketing courses.

Their SEO specialization path includes six individual courses:

The courses are taught by experienced SEO instructors. You can take all the courses in the SEO specialization or individual courses. The approx. time to complete all courses and lessons is four months.

Why enroll in this course?

Its a comprehensive course covering all aspects of SEO. It starts with the very basics and covers advanced strategies and techniques.

You can enroll in this course and get a 7-Day free trial.

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This is another SEO course by Moz, similar to the SEO course offered by Udemy (number 1 above).

The course is made up of 6 videos (1 hour each) covering the following topics:

The course instructor is Rand Fishkin, which is very good in making explaining complicated topics in a simple way.

Why enroll in this course?

From all the courses in this guide, this is the easiest to access. Users dont have to register, just click the link below, and you will be redirected to the course page and start watching the videos.

If you dont want to watch all the videos, I suggest you spend some time watching the third video where Rand talks about searcher satisfaction, a concept that is very important for modern SEO.

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LinkedIn Learning is the new name of what was previously known as Lynda. All courses offered by Lynda are now under LinkedIn Learning.

When it comes to SEO training, LinkedIn learning has a lot of courses, but one that is worth considering is SEO Foundations.

The course starts with explaining what search engine optimization is and how it works but also covers topics like:

Why enroll in this course?

Enroll in this course if you want to get a more comprehensive understanding of how content marketing and SEO can work together.

One thing to know about LinkedIn Learning is that it offers courses for free for one month only. After that, there is a monthly charge for accessing the course material.

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Skillshare is another online learning platform that offers courses on various subjects. Some courses are available for Free while to access premium courses, you have to register for a paid plan (the first month is free).

One of the popular SEO courses that you can access without paying is SEO Today by Rand Fishkin. This is the third course by Rand which makes him the most popular SEO instructor on our list

This video course includes 11 lessons, and it takes about 1 hour to complete. It covers the following topics:

Why enroll in this course?

You dont have to enroll in this course to watch the videos. You can click the button below and start viewing. This class is not for beginners, but its an intermediate level.

Learn more about this course

Another free SEO course from SEMRUSH is the SEO Toolkit Course. The course has three modules: Learn, build, and measure, and covers the following topics:

Why enroll in this course?

What is nice about this course is that it takes you through the different stages of SEO and shows you how to use SEMRUSH tools at each stage.

In the past, you could do SEO without the use of tools, but thats not the case today. There is so much data to analyze, which makes it impossible to do without professional tools, and SEMRUSH is one of the best tools in the market.

So, by taking this course, you learn SEO, and at the same time, you learn how to use SEMRUSH.

Learn more about this course

The above courses are all free, so there is no question if they are worth the money, but do they worth the time investment?

Free courses are a good starting point for beginners to SEO. They can teach you the basics, but they are not enough if you want to become an SEO expert.

Good SEO courses take a lot of time, money, and effort to create, and for this reason, they are not offered for free.

A good online course is updated regularly to take into account new trends, and it is continuously enriched with new content based on user feedback. This is not the case with a free course.

Take, for example, our SEO full course. Since the initial release, it has been updated hundreds of times to include new SEO trends, and the content is regularly updated to help students in their learning process.

So, free courses are a good starting point. Still, if you want to learn the ins and outs of SEO, you should consider making a small investment to enroll in a professional SEO course that will teach you everything you need to know about SEO without having to wander around and look for pieces of information in free resources.

If you want to expand your skills beyond SEO, view our list of the best courses about online marketing.

If you know of a good SEO course that is free, available online, and missing from the list, let me know in the comments.

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The 10 Best Free SEO Courses Available Online (Updated)

Horses And Police Event Training + Saturday House Fire – Patch

Hello again, Mobile! Important update: You all, as readers, have made the Mobile Daily so successful that it is my honor to announce the next stage of the newsletter. Patch is looking for a local writer and entrepreneur to take the helm of the Mobile Daily. Although I have loved getting to know this community, we want to pass the torch to someone truly local to write about Mobile long term. So if you're interested in earning extra income while making this newsletter a more valuable resource for your neighbors, learn more and apply here.

First, today's weather:

Warmer with clouds and sun. High: 65 Low: 44.

Are you a local business owner or marketer? We can help you effortlessly run effective ads that reach customers in Mobile. Click here to learn more.

Here are the top stories today in Mobile:

From our sponsor:

Today's Mobile Daily is brought to you in part by Newrez, a leading nationwide mortgage lender. Make a smart move for your future and refinance with Newrez today. Call 844-979-1707 to connect with a Newrez loan officer. Newrez, LLC (NMLS #3013)f197

More from our sponsors thanks for supporting local news!

Featured businesses:

Events:

Loving the Mobile Daily? Here are all the ways you can get more involved:

That's it for today! See you all tomorrow morning for your next update.

Sean Peek

About me: Sean Peek is a writer and entrepreneur with a degree in English Literature from Weber State University. Over the years, he has worked as a copywriter, editor, SEO specialist, and marketing director for various digital media companies. He currently co-owns and operates content creation agency Lightning Media Partners.

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Horses And Police Event Training + Saturday House Fire - Patch

Business Analyst – IT-Online

The main purpose of this role is to effectively manage the gathering and analysis of business requirements from stakeholders for projects within the Digital space as well as support project delivery. The role will involve working within a collaborative digital team comprised of internal technical and business resources as well as external agencies and partners.

Reporting into a BA Team Lead within the Strategic Project Office, the Digital Business Analyst will be required to follow an agile approach to gathering requirements which aligns to the agile version of the companys Project Methodology and governance standard.

Responsibilities include:Collaborating with stakeholders to analyse, design and capture new and enhanced business processes and requirements:

Driving delivery quality through effective testing and validation:

Throughout the agile project delivery life cycle:Preparation

Execution- Supporting and being integrally involved in the execution of the sprint lifecycle- Sprint planning, daily stand ups, Technical development and testing, Issue resolution and triage, Demonstration and Retrospectives- Supporting full end to end integration testing as well as performance and security testing has taken place

Transition- Supporting change management plan including any necessary training- Supporting the post implementation testing with assistance from team and business stakeholders- Supporting the handover to the service desk- Once the project is completed, ensuring that the centralised process flows are kept up-to-date and are continuously improved where necessary

Knowledge Required:- A thorough understanding of best practice analysis methodologies with a focus on Agile practices- A practical understanding of CX, UX and SEO considerations in website / mobile and digital development- A practical understanding of HTML, CSS and Javascript- A practical understanding of Google Analytics and SEM techniques- Possess a broad knowledge of business and financial products- A practical understanding of a product lifecycle

Qualifications and Experience:

Desired Skills:

Learn more/Apply for this position

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Business Analyst - IT-Online

Content Producer (International) job with FLINDERS UNIVERSITY | 281446 – Times Higher Education (THE)

About Flinders

Our bold vision, captured in our Strategic Plan: making a Difference: The 2025 Agenda, is to be internationally recognised as a world leader in research, an innovator in contemporary education, and the source of Australias most enterprising graduates.

To realise this ambition, we recently made a significant organisation change to a six College structure with a professional staff and services alignment.

We recognise the key to our success is exceptional people and were seeking an outstanding individual to join the team of our transformed university.

Employment Type:Fixed Term (Fixed Term)

Position Summary

Availability:3 Years Fixed-Term | Full-Time

Compensation:Higher Education Officer Level 6

Salary Range:$81,377 - $86,765 p.a.

Reporting to:Director, International RecruitmentFlinders International

Working under general to broad direction, the Content Producer (International) will use Adobe Experience Manager (CMS), copywriting, social media and email marketing skills in the creation of content and assets for digital development and marketing that support the achievement of Portfolio strategic objectives.

The incumbent will produce and publish content that will deliver measurable outcomes which are in line with University and Portfolio priorities including student recruitment, research, stakeholder engagement, branding and culture as envisioned in The 2025 Agenda.

The incumbent will have an in-depth understanding of the Portfolios offerings and key points of differentiation from which to develop compelling and dynamic content. This includes producing and coordinating dynamic and engaging content for key projects including website enhancement and maintenance for external and internal audiences, email direct marketing (EDM) automation, advertising, publications, social media, videos and events.

As part of the Flinders International team the incumbent will work within the International Recruitment team and with the Office of Communication, Marketing and Engagement Team to align plans and activity to ensure the Portfolio and University priorities align.

Key Position Responsibilities

The Content Producer is accountable for:

Key Position Capabilities

For further enquires or a confidential conversation regarding this position, please contact Carrie Jenkins.

Prescribed Conditions for Employment:

If you are required to work in any capacity, incidental or not, in a health care setting or other setting identified within a government direction issued pursuant to the Emergency Management Act 2004 (SA) or Public and Environmental Health Act 2011 (NT) you will be required to be vaccinated against COVID-19 and provide proof of your vaccination as a condition of your employment.

Information for Applicants:

You are required to provide a suitability statement of no more than three pages, addressing the key capabilities of the position as outlined above. In addition, you are required to upload your CV.

A valid National Police Certificate which is satisfactory to the University will also be required before the successful applicant can commence in this position.

We are seeking to increase the diversity to improve equal opportunity outcomes for employees, and therefore we encourage female applicants, people with a disability and/or from Aboriginal or Torres Strait Islanders descent to apply.

Please note, late applications and applications sent via agencies will not be accepted.

Applications Close 11:59 pm:

28 Feb 2022

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Content Producer (International) job with FLINDERS UNIVERSITY | 281446 - Times Higher Education (THE)

SEO Poisoning Campaign Laces Your Zoom And TeamViewer Installs With BATLOADER Malware – Hot Hardware

Acybersecurity firm just recently discovered a search engine optimization (SEO) poisoning campaign intended to dupe users into installing malware on their computers. The campaign works by leveraging various SEO techniques, such as cramming tons of keywords into the source code of various malicious webpages, in order to raise those webpages near the top of the search results for various productivity applications that are free to download.

The Mandiant team found that this campaign has two different infection chains. The first infection chain targets users looking for software bundles. A user who searches for something like free software development tools installation may see a compromised website among the search results on the first page and visit that site. If the user downloads and runs the software installer on the compromised site, it will install legitimate software, but bundled with that software is BATLOADER malware.

Once the BATLOADER malware is executed as part of the installation process, a multi-stage infection chain begins, where each stage involves downloading and executing an additional malicious payload. One of these payloads contains malicious VBScript embedded inside a legitimate internal component of Windows, AppResolver.dll. Despite the malicious VBScript, the DLL samples code signature remains valid, which is an issue that Microsoft attempted to address with a patch for CVE-2020-1599.

In a later stage of this attack chain, the malicious payload installs additional malware, as well as ATERA. However, the second attack chain skips over the previous steps and installs ATERA directly.

Users directed to the malicious website will find a message board with a download link for what appears to be legitimate software, but is really the ATERA Agent Installer Package. ATERA is legitimate Remote Monitoring and Management (RMM) software, but the threat actors in this case use it to run pre-configured scripts, perform malicious tasks, install persistent malware, and finally uninstall itself, once its work is done.

According to Mandiant, some of the attack chain activity overlaps with techniques used in CONTI ransomware operations. The threat group behind this SEO poisoning campaign may be replicating CONTI techniques, by drawing on training documents, playbooks, and tools that were leaked by a disgruntled CONTI affiliate in August 2021.

Mandiants report on the SEO poisoning campaign contains further details, including some of the malicious domains being used in the campaign, as well as MD5 hash values of malicious packages used in the campaign.

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SEO Poisoning Campaign Laces Your Zoom And TeamViewer Installs With BATLOADER Malware - Hot Hardware