Mediaboss Marketing

Fredericksburg, VA, Jan. 19, 2022 (GLOBE NEWSWIRE) -- The Web Excellence Awards, a leading international interactive web awards competition, has announced the 5th Web Excellence Awards winners to highlight this year's "best of the best" in web design and development.

Story Collaboratives web design of http://WWW.INSYNCTRAINING.COM was recognized with the excellence award for Professional Services. As the original leader in the field of virtual training for more than 20 years, InSync Training has continued to pioneer the virtual training field and the new website highlights their fresh research that informs the future of virtual training for corporations globally.

The website features an interactive certification gallery, substantial subject matter knowledge, and virtual learning events. It is built on a software framework ready for search engine optimization that automates tracking and prospect nurturing.

Every website that we develop is a collaborative effort between our outsourced growth team and an organization that wants to share its story more effectively. InSync Training put their focused energy into our collaborative process to help produce a website that showcases their leadership role in the Learning and Development industry.

The annual international competition saw over 900 entries worldwide, including 45 US States and 30 countries including Australia, Canada, France, UK, Germany, Italy, Austria, Bulgaria and Turkey, etc.

An international panel of industry professionals with diverse backgrounds evaluated categories ranging from online advertising to mobile applications. The 2022 winning entries showcase the industry's best interactive media solutions, including websites, mobile applications, print media, interactive displays, online advertising, video, email and more.

The Web Excellence Awards primarily aims to acknowledge and promote creative ideas, business models and innovative technologies on the web. The winners of the excellence awards are chosen from six categories. These winners, through their work and innovative approach, inspire millions to think outside of the box. To learn more about this award visit https://www.story-collaborative.com/award-winning-work.

About Story Collaborative

Story Collaborative is an outsourced growth team that partners with companies and nonprofits to create a strategic brand position that is delivered through state-of-the-art smart websites with an online journey that helps their prospects make better decisions while supporting effective marketing, sales and customer service.

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Story Collaborative and InSync Training, recognized for prestigious web design. - GlobeNewswire

January 14, 2022

The appliance companies are celebrating milestone anniversaries with a year of free, online and in-person training events.

The retailer training events are being offered throughout the year as part of DADs 30th and Montpelliers 10thanniversary celebrations.

Speaking about the planned events, Zonnie Burton, marketing manager for DAD and Montpellier said: The shift to e-commerce has accelerated rapidly over the last couple of years and it is easy to feel left behind or overwhelmed by what businesses should be doing to keep up and maintain a presence online.

We are passionate about supporting our customers and helping to build their confidence in these areas, including Google Ads, Google Analytics, SEO and social media. It made sense to offer a series of workshops throughout the year with experts, tailored to what our customers need and ask for, in line with our anniversary celebrations this year. Its a way of us giving something back and showing that we will always do our best to support them.

The first set of events have been released and are available to sign up to now:

Google Best Practice workshop: Tuesday January 25 Online 10am 1pm. The content of the day is driven by attendees further details upon signing up.

Miele training day: Tuesday February 15 at Miele head office, Abingdon. A day on site including product training and hands-on cooking.

Bertazzoni exclusive drop-in open day: Tuesday March 22 at Bertazzoni head office, Wirral. Exclusive product training.

Retailers can sign up by contacting Zonnie Burton on 01684 271464 or emailing[emailprotected].

Established in 1992 by Adrian Gillman, DAD is a family business and one of the largest distributors of domestic appliances in the UK. Montpellier was founded in 2012 by the family to create a range of stylish and affordable appliances.

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DAD and Montpellier mark anniversaries with series of training events - kbbreview - kbbreview

When Google announces a broad core algorithm update, many SEO professionals find themselves asking what exactly changed (besides their rankings).

Googles acknowledgment of core updates is always vague and doesnt provide much detail other than to say the update occurred.

The SEO community is typically notified about core updates via the same standard tweets from Googles Search Liaison.

Theres one announcement from Google when the update begins rolling out, and one on its conclusion, with few additional details in between (if any).

This invariably leaves SEO professionals and site owners asking many questions with respect to how their rankings were impacted by the core update.

To gain insight into what may have caused a sites rankings to go up, down, or stay the same, it helps to understand what a broad core update is and how it differs from other types of algorithm updates.

After reading this article youll have a better idea of what a core update is designed to do, and how to recover from one if your rankings were impacted.

First, let me get the obligatory Google makes hundreds of algorithm changes per year, often more than one per day boilerplate out of the way.

Many of the named updates we hear about (Penguin, Panda, Pigeon, Fred, etc.) are implemented to address specific faults or issues in Googles algorithms.

In the case of Penguin, it was link spam; in the case of Pigeon, it was local SEO spam.

They all had a specific purpose.

In these cases, Google (sometimes reluctantly) informed us what they were trying to accomplish or prevent with the algorithm update, and we were able to go back and remedy our sites.

A core update is different.

The way I understand it, a core update is a tweak or change to the main search algorithm itself.

You know, the one that has between 200 and 500 ranking factors and signals (depending on which SEO blog youre reading today).

What a core update means to me is that Google slightly tweaked the importance, order, weights, or values of these signals.

Because of that, they cant come right out and tell us what changed without revealing the secret sauce.

The simplest way to visualize this would be to imagine 200 factors listed in order of importance.

Now imagine Google changing the order of 42 of those 200 factors.

Rankings would change, but it would be a combination of many things, not due to one specific factor or cause.

Obviously, it isnt that simple, but thats a good way to think about a core update.

Heres a purely made up, slightly more complicated example of what Google wouldnt tell us:

In this core update, we increased the value of keywords in H1 tags by 2%, increased the value of HTTPS by 18%, decreased the value of keyword in title tag by 9%, changed the D value in our PageRank calculation from .85 to .70, and started using a TF-iDUF retrieval method for logged in users instead of the traditional TF-PDF method.

(I swear these are real things. I just have no idea if theyre real things used by Google.)

For starters, many SEO pros wouldnt understand it.

Basically, it means Google may have changed the way they calculate term importance on a page, or the weighing of links in PageRank, or both, or a whole bunch of other factors that they cant talk about (without giving away the algorithm).

Put simply: Google changed the weight and importance of many ranking factors.

Thats the simple explanation.

At its most complex form, Google ran a new training set through their machine learning ranking model and quality raters picked this new set of results as more relevant than the previous set, and the engineers have no idea what weights changed or how they changed because thats just how machine learning works.

(We all know Google uses quality raters to rate search results. These ratings are how they choose one algorithm change over another not how they rate your site. Whether they feed this into machine learning is anybodys guess. But its one possibility.)

Its likely some random combination of weighting delivered more relevant results for the quality raters, so they tested it more, the test results confirmed it, and they pushed it live.

Unlike a major named update that targeted specific things, a core update may tweak the values of everything.

Because websites are weighted against other websites relevant to your query (engineers call this a corpus) the reason your site dropped could be entirely different than the reason somebody elses increased or decreased in rankings.

To put it simply, Google isnt telling you how to recover because its likely a different answer for every website and query.

It all depends on what everybody else trying to rank for your query is doing.

Does every one of them but you have their keyword in the H1 tag? If so then that could be a contributing factor.

Do you all do that already? Then that probably carries less weight for that corpus of results.

Its very likely that this algorithm update didnt penalize you for something at all. It most likely just rewarded another site more for something else.

Maybe you were killing it with internal anchor text and they were doing a great job of formatting content to match user intent and Google shifted the weights so that content formatting was slightly higher and internal anchor text was slightly lower.

(Again, hypothetical examples here.)

In reality, it was probably several minor tweaks that, when combined, tipped the scales slightly in favor of one site or another (think of our reordered list here).

Finding that something else that is helping your competitors isnt easy but its what keeps SEO professionals in the business.

Rankings are down after a core update now what?

Your next step is to gather intel on the pages that are ranking where your site used to be.

Conduct a SERP analysis to find positive correlations between pages that are ranking higher for queries where your site is now lower.

Try not to overanalyze the technical details, such as how fast each page loads or what their core web vitals scores are.

Pay attention to the content itself. As you go through it, ask yourself questions like:

Google aims to serve content that provides the best and most complete answers to searchers queries. Relevance is the one ranking factor that will always win out over all others.

Take an honest look at your content to see if its as relevant today as it was prior to the core algorithm update.

From there youll have an idea of what needs improvement.

The best advice for conquering core updates?

Keep focusing on:

Finally, dont stop improving your site once you reach Position 1, because the site in Position 2 isnt going to stop.

Yeah, I know, its not the answer anybody wants and it sounds like Google propaganda. I swear its not.

Its just the reality of what a core update is.

Nobody said SEO was easy.

More resources:

Featured Image: Ulvur/Shutterstock

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Google Broad Core Algorithm Updates: Everything You Need To Know - Search Engine Journal

Participants will have access to various supports including workshops, e-learning, and access to digital advisers

L-R Lisa Corcoran, Vodafone; Colin Creagh, Klarna Ireland; Emma Jones, Enterprise Nation and Peter Lougheed, Microsoft Ireland

A new digital training programme offering virtual training and supports to small businesses across Ireland has launched. Go and Grow Online, aims to help 20,000 small businesses to accelerate their digital, sales, CRM, and financial skills by offering on average more than 5,000 worth of supports.

Go and Grow Online is supported by Vodafone, Microsoft, and Klarna.Irish businesses who take part will have access to the platform and the supports provided including workshops, e-learning, and access to digital advisers.

The programme is devised in response to demand from small business owners many of whom founded their companies in response to the pandemic, with stats showing a 42% increase in new company registrations in the first half of 2021 alone who are looking for training on how to ensure their businesses succeed online.

When restrictions allow, there will also be in-person digital drop-in sessions, hosted in selected locations around the country, with content delivered by a network of digital trainers, all of whom are experts in topics ranging from SEO to online selling.

We are witnessing a once-in-a-generation opportunity for small businesses, said Emma Jones, founder of Enterprise Nation. The events of the last two years have fundamentally altered the way we live and created markets that simply didnt exist beforehand. You need look no further than the transition from offline to online selling. The acceleration of digital technology and social media has levelled the playing field, providing virtual marketing platforms and marketplaces for every business to connect directly with their audience wherever in the world they may be. We want to inspire the next generation of entrepreneurs in Ireland, giving them the tools they need to build their digital skills and grow their companies throughout 2022.

Sinead Bryan, managing director of Vodafone Business Ireland, said: SMEs account for a large majority of businesses in our economy, playing a pivotal role in innovation, job creation and economic development.Were therefore very excited to work with Enterprise Nation to deliver a best-in-class skills training programme to support businesses across all sectors and helping them maximise their digital potential. In doing so, businesses can unlock new areas for growth and customer interaction, empower employees and create operational facilities. This initiative will play an important role in future-proofing our SME sector and addressing skills gaps to make sure every business has the best chance of success.

Peter Lougheed, SME Lead, Microsoft Ireland said: The Go and Grow Online initiative is a unique opportunity for Irelands small businesses to continue the journey of digital transformation that has accelerated across all sectors in the last two years. The programme reflects Microsoft Irelands commitment to supporting the digital and online ambitions of SMEs to create efficiencies, grow and expand and remain competitive. We are excited to work with organisations around the country to help employees work productively wherever they are, adapt business processes with automation and business insights, provide advice on new ways to engage with customers and to embrace security as more businesses move to the cloud.

TechCentral Reporters

Irelands ONLY dedicated news feed for the distribution and retail channel.

Our editorial mix includes channel news, trend analysis, Deals Done, regular Channel Chat interviews and strategic product focuses. This is a vital medium through which the technology channel can network and identify new business opportunities.

Read More: skills SMEs training

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Training programme aims to get thousands of SMEs online - TechCentral.ie

In this post, youre going to learn exactly how to create and implement an effective SEO strategy, step-by-step.

In fact, this approach has helped me grow my website to 362,732 organic visitors every month:

So if youre looking to get higher Google rankings, this guide is for you.

An SEO strategy (also referred to as SEO approach) is the process of planning and implementing steps designed to improve organic search engine rankings.

In other words: an SEO strategy is the process that you follow when you want to get more organic traffic.

With that, here are the steps to create an SEO strategy in 2022:

Keyword research is usually the first step of any legit SEO strategy.

And one of the best ways to find keywords that your target customers search for?

Google Suggest.

Start typing a keyword into Googles search field, and it will populate a list of suggestions:

These usually make great keywords for SEO because they come straight from Google.

(Which means you know that people are actually searching for them.)

Plus, longer keywords (known as long tail keywords) tend to be less competitive than short tail terms.

So even though long tails have relatively low search volume levels, theyre much easier to rank for.

I recommend typing a few different keywords into Google until you have a list of about 10 keywords.

If you want to check out the search volume and competition levels for those terms, you can use a keyword tool like Semrush or Ubersuggest.

If you want to dive deeper into keyword research, you can check out this video.

Once you have 10 keywords jotted down, youre ready for step #2.

OK, so you found a handful of keywords.

Now its time to see who already ranks for those keywords.

To do that, just type one of the keywords that you found into Google.

Scan the top 10 results:

And jot down any patterns that you notice.

For example, the SERPs for SEO Tools is PACKED with lists of tools:

So if you wanted to cover that topic on your site, youd want to note that the first page results are made up mostly of list posts.

And youd probably want to publish a list post on your blog.

Now its time to create some super high-quality content.

When it comes to SEO content, youve got two options:

Option #1: You can create something different.

Option #2: You can create something better.

Sometimes you want to create something bigger and better than whats out there.

(aka The Skyscraper Technique.)

But sometimes youre better off with content thats completely different.

Why?

Because it helps your content stand out.

For example:

Some time ago I sat down to write a piece of content optimized around: Mobile SEO.

And I noticed Googles first page was littered with list posts, like: X Ways to Mobile Optimize Your Site.

Now:

I could have created a bigger list post like: 150 Ways to Mobile Optimize Your Site.

But that wouldnt make any sense.

Instead, I created something totally different.

Specifically, I published an ultimate guide to mobile optimization.

And because my content stood out, it got a ton of shares:

Comments:

And most important of all, backlinks:

So, what if you want to create something thats simply better than whats already ranking on the first page of Google?

In this case, you want to publish content thats 10x better than whats out there.

For example:

A while back I noticed that most content about SEO tools only listed 10-20 tools.

And I knew that publishing another list of 20 tools wouldnt work.

So I decided to create a list of 177 SEO tools.

That post now ranks in the top 3 for the keyword SEO Tools:

If you want to improve your search engine rankings in 2022, you need to get backlinks.

(And lots of them.)

In fact, according to a study by Stone Temple Consulting that was published on the Moz blog, links are still strongly correlated with first page Google rankings.

Which means theyre still a key Google ranking factor.

The question is: how do you do it?

Well, you need to figure out why people link to specific pieces of content in your industry.

(Also known as The Hook.)

Then, include that Hook in your content.

Lets look at a real-life example:

A while ago I noticed more and more bloggers writing about voice search.

I noticed something else too:

When people wrote about voice search, they linked to content that featured stats and data:

So I decided to do a voice search study that was packed with stats:

To date, this single post has racked up 5.6K backlinks:

And 90%+ of these backlinks cite a specific stat from my post:

That said:

Data is just one type of Hook that you can use to build links to your content.

Another Hook thats working well right now is Ultimate Guides.

When you publish an ultimate guide, your guide itself is The Hook.

Ill explain with an example

A few years back I published Link Building: The Definitive Guide.

It was (and still is) the most complete guide to link building out there.

Every now and again a blogger will mention link building in a post.

But they dont have room to cover the entire topic.

So they link to my guide as a way for their readers to learn more:

Very cool.

This step is all about keyword-optimizing your content for SEO.

Theres a lot more to on-page SEO than I could cover in a single post.

So if you want to learn more about optimizing your content for SEO, this video can help.

That said, here are three core on-page SEO techniques that I recommend focusing on in 2022.

Internal Linking

Yup, internal linking still works.

But you have to do it right.

Specifically, you want to link from high-authority web pages to pages that need more authority.

For example, few years ago I published Google Search Console: The Definitive Guide.

So I found a page on my site with a ton of authority

and linked from that page to my new guide.

Simple.

Short, Keyword-Rich URLs

Our analysis of 11.8 million Google search results found something that surprised a lot of people:

When it comes to search engine optimization, short URLs generally outperform long URLs.

Thats why I make my URLs either just my keyword

Or my target keyword plus one more word:

Either way works.

Semantic SEO

Finally, I optimize my content for Semantic SEO.

In other words:

The rest is here:
How to Create an Effective SEO Strategy In 2022