Mediaboss Marketing

Park Bo Gum recently passed his barber license exam!

The actor, who enlisted in the military on August 31, 2020, is currently serving in the navy.

On February 2,an official from the navy shared that in December of last year, Park Bo Gum passed the practical testof the National Technical QualificationExamination to be a skilled technician (barber).

While serving as a naval sergeant at Gyeryongdae in South Chungcheong Province,the actor took an examination to be a barberat the Naval Education & Training Command in Changwon, South Gyeongsang Province.

Park BoGum has always beeninterested inbeing a skilled techncian, and heinvested his personal time into preparing for the test.

A source from the military explained, The military encourages soldiers to obtain certificates that can be used for self-development or after discharging from the military, and [we are] preparing systems and conditions for this.In addition to Sergeant Park, many soldiers are obtaining certificates in the military.

The official date of Park Bo Gums dischargeis April 30, 2022. However, like other soldiers, Park Bo Gum hasnt used up all his vacation days due to the outbreak of COVID-19, so he is expected to be discharged from the military service during his vacation next month.

Are you excited for Park Bo Gums return?

Check out his film Seo Bok below!

Watch Now

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Park Bo Gum Gets Barber License In The Military - soompi

Our editors have compiled a list to spotlight some of the best marketing tools that small businesses should consider working with as they grow their brand, nurture their customer relationships, and make an impact in their industry.

No matter the industry, the market, or size, every business needs to have a suite of marketing technology at its disposal. However, choosing the right tools for a MarTech stack can be complicated, especially as a smaller business, where budget, scalability, and functionalities are crucial. To help your company get started, our editors compiled the following list to spotlight some of the best marketing tools worth considering. Software providers were selected based on pricing, capabilities, and ability to add value to small businesses marketing processes.

Pricing: Monday offers five editions of its software (Individual, Basic, Standard, Pro, and Enterprise) that are all available as a yearly or monthly option. The Individual version is free and supports up to 2 team members, while the Basic version starts at $8 per user/month and includes a broader set of features. Companies can pay on a yearly or monthly basis.

Description: Monday is a cloud-based, scalable, and flexible project management software for companies of all sizes. The platform can help SMBs connect all their processes, tools, and teams on a single, collaborative platform that streamlines productivity. Its end-to-end solution can integrate with popular applications from Microsoft, Google, Slack, Adobe, etc. Other features available include automated tasks, ready-made templates, frictionless deployments, visualized dashboard reports, campaign management, employee onboarding tools, and a suite of additional sales, HR, and IT functionalities.

Pricing: The ActiveCampaign platform is available in four pricing models: Lite, Plus, Professional, and Enterprise. Each package can be paid on either a monthly or yearly basis. Small businesses and startups should look at the Lite edition (which starts at $25month when paid annually) and the Plus edition (starting at $49/month when paid yearly).

Description:Small businesses need to prioritize the customer experience, which ActiveCampaign excels at. With its customer experience automation (CXA) platform, SMBs, individual entrepreneurs, and startups have access to a suite of features designed to help them develop, manage, and automate meaningful customer experiences. These features include advanced segmentation tools, machine learning technology, free migration services, multiple training options, a drag-and-drop automation builder, email marketing automation, an extensive collection of integrations, and more.

Pricing: Grammarly is available in three versions: Free, Premium, and Business. The Free version offers basic writing suggestions for spelling, punctuation, and grammar. Grammarly Premium starts at $12/month and expands its capabilities with style, tone, and clarity suggestions. The Business package is $12.50 per user/month and adds brand-specific guidelines and features.

Description:Grammarly is an AI-powered writing assistant designed to help users create compelling, clear, and persuasive copy tailored to a specific audience. With its plug-in capabilities, Grammarly can correct mistakes and suggest edits on platforms like Gmail, Twitter, LinkedIn, Outlook, Slack, Google Docs, Salesforce, Facebook, and others. Grammarlys Premium edition has features for detecting tone, identifying potential plagiarism, and word choice suggestions. It can be tailored to a specific theme to help users feel confident writing to the desired audience.

Pricing:HubSpots platform is available in four editions: Free, Starter, Professional, and Enterprise. Small companies can start with the Free model and upgrade to a more advanced version as needed. The Starter version starts at $45/month when charged annually.

Description:HubSpot offers various capabilities centered around marketing, sales, customer service, content management, and operations. The company is one of the leading CRM and marketing platforms on the market, as users can easily customize the suite of accessible services it offers. HubSpots free features cover sales, marketing, operations, and service tools. These include email marketing, landing pages, ad management, forms, live chat, email scheduling, content management, reporting dashboard, pipelines, integrations, and more.

Pricing: LastPass offers several pricing models for its product, including Free, Premium, Family, Team, and Business plans. Premium starts at $3/month, Family at $4/month, Teams at $4 per user/month, and Business at $6/month for unlimited users.

Description:While not a marketing tool in the traditional sense, the LastPass browser extension makes managing passwords and security an easy, reliable process for teams across a company. Features include one-to-one sharing, password generators, and a secure password vault. Premium features offer expanded functionalities, including one-to-many sharing, advanced multi-factor options, encrypted file storage, a security dashboard, and alerts. The extension is available on Google Chrome, Firefox, Safari, Internet Explorer, and more.

Pricing: Yoast SEO plug-in is available in three models: Free, Premium, and Subscription. The free plug-in can help a website rank in search results with basic SEO features. The Premium edition starts at $99/year and includes more functionalities to optimize a sites performance and save users time and effort.

Description:Yoast is a search engine optimization (SEO) plug-in and app for WordPress and Shopify. The tool is designed to help users optimize their posts with keywords and phrases, making it easier for audiences and search engines to find their content and recognize its value. Yoast guides its users through routine SEO tasks, can identify opportunities for additional optimization, utilizes structured data, and spotlights ways to improve a sites internal linking. Yoast also offers a collection of free and premium SEO training courses and guides to help marketers improve their skills.

Pricing:Canva is available in three plans: Free, Pro, and Enterprise. Canva Pro is $120/year for up to 5 users and comes with countless stock images, videos, audio clips, graphics, and templates alongside 100GB of storage and other design tools.

Description:Canva is an online design and publishing tool created to help users make images, icons, shapes, and fonts for various purposes. The simple, drag-and-drop interface is easy for people of all experience levels to design professional logos, business cards, flyers, presentations, graphs, posters, resumes, and other images a company or individual may need. Canva is primarily used for social media, video, custom prints, marketing, and office work and is available on Mac, mobile, Windows, and Android platforms.

Pricing: Googles analytics solution is available as a Free version, best suited for SMBs, and an Enterprise edition for larger companies that need a comprehensive toolset.

Description:Google Analytics is a web analytics service capable of tracking and reporting website traffic. The tool is included as part of the Google Marketing Platform and equips users with the features they need to evaluate their content, products, and marketing performance. Those features include machine learning capabilities, integrations with other Google products, easy-to-use interfaces, analytics intelligence, data collection, data management, shareable reports, predictive analysis, and more.

William Jepma is an editor, writer, and analyst at Solutions Review who aims to keep readers across industries informed and excited about the newest developments in Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Business Process Management (BPM), and Marketing Automation. You can connect with him on LinkedIn or reach him via email at wjepma@solutionsreview.com.

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8 of the Best Marketing Tools for Small Businesses to Consider in 2022 - Solutions Review

Fredericksburg, VA, Jan. 19, 2022 (GLOBE NEWSWIRE) -- The Web Excellence Awards, a leading international interactive web awards competition, has announced the 5th Web Excellence Awards winners to highlight this year's "best of the best" in web design and development.

Story Collaboratives web design of http://WWW.INSYNCTRAINING.COM was recognized with the excellence award for Professional Services. As the original leader in the field of virtual training for more than 20 years, InSync Training has continued to pioneer the virtual training field and the new website highlights their fresh research that informs the future of virtual training for corporations globally.

The website features an interactive certification gallery, substantial subject matter knowledge, and virtual learning events. It is built on a software framework ready for search engine optimization that automates tracking and prospect nurturing.

Every website that we develop is a collaborative effort between our outsourced growth team and an organization that wants to share its story more effectively. InSync Training put their focused energy into our collaborative process to help produce a website that showcases their leadership role in the Learning and Development industry.

The annual international competition saw over 900 entries worldwide, including 45 US States and 30 countries including Australia, Canada, France, UK, Germany, Italy, Austria, Bulgaria and Turkey, etc.

An international panel of industry professionals with diverse backgrounds evaluated categories ranging from online advertising to mobile applications. The 2022 winning entries showcase the industry's best interactive media solutions, including websites, mobile applications, print media, interactive displays, online advertising, video, email and more.

The Web Excellence Awards primarily aims to acknowledge and promote creative ideas, business models and innovative technologies on the web. The winners of the excellence awards are chosen from six categories. These winners, through their work and innovative approach, inspire millions to think outside of the box. To learn more about this award visit https://www.story-collaborative.com/award-winning-work.

About Story Collaborative

Story Collaborative is an outsourced growth team that partners with companies and nonprofits to create a strategic brand position that is delivered through state-of-the-art smart websites with an online journey that helps their prospects make better decisions while supporting effective marketing, sales and customer service.

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Story Collaborative and InSync Training, recognized for prestigious web design. - GlobeNewswire

January 14, 2022

The appliance companies are celebrating milestone anniversaries with a year of free, online and in-person training events.

The retailer training events are being offered throughout the year as part of DADs 30th and Montpelliers 10thanniversary celebrations.

Speaking about the planned events, Zonnie Burton, marketing manager for DAD and Montpellier said: The shift to e-commerce has accelerated rapidly over the last couple of years and it is easy to feel left behind or overwhelmed by what businesses should be doing to keep up and maintain a presence online.

We are passionate about supporting our customers and helping to build their confidence in these areas, including Google Ads, Google Analytics, SEO and social media. It made sense to offer a series of workshops throughout the year with experts, tailored to what our customers need and ask for, in line with our anniversary celebrations this year. Its a way of us giving something back and showing that we will always do our best to support them.

The first set of events have been released and are available to sign up to now:

Google Best Practice workshop: Tuesday January 25 Online 10am 1pm. The content of the day is driven by attendees further details upon signing up.

Miele training day: Tuesday February 15 at Miele head office, Abingdon. A day on site including product training and hands-on cooking.

Bertazzoni exclusive drop-in open day: Tuesday March 22 at Bertazzoni head office, Wirral. Exclusive product training.

Retailers can sign up by contacting Zonnie Burton on 01684 271464 or emailing[emailprotected].

Established in 1992 by Adrian Gillman, DAD is a family business and one of the largest distributors of domestic appliances in the UK. Montpellier was founded in 2012 by the family to create a range of stylish and affordable appliances.

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DAD and Montpellier mark anniversaries with series of training events - kbbreview - kbbreview

When Google announces a broad core algorithm update, many SEO professionals find themselves asking what exactly changed (besides their rankings).

Googles acknowledgment of core updates is always vague and doesnt provide much detail other than to say the update occurred.

The SEO community is typically notified about core updates via the same standard tweets from Googles Search Liaison.

Theres one announcement from Google when the update begins rolling out, and one on its conclusion, with few additional details in between (if any).

This invariably leaves SEO professionals and site owners asking many questions with respect to how their rankings were impacted by the core update.

To gain insight into what may have caused a sites rankings to go up, down, or stay the same, it helps to understand what a broad core update is and how it differs from other types of algorithm updates.

After reading this article youll have a better idea of what a core update is designed to do, and how to recover from one if your rankings were impacted.

First, let me get the obligatory Google makes hundreds of algorithm changes per year, often more than one per day boilerplate out of the way.

Many of the named updates we hear about (Penguin, Panda, Pigeon, Fred, etc.) are implemented to address specific faults or issues in Googles algorithms.

In the case of Penguin, it was link spam; in the case of Pigeon, it was local SEO spam.

They all had a specific purpose.

In these cases, Google (sometimes reluctantly) informed us what they were trying to accomplish or prevent with the algorithm update, and we were able to go back and remedy our sites.

A core update is different.

The way I understand it, a core update is a tweak or change to the main search algorithm itself.

You know, the one that has between 200 and 500 ranking factors and signals (depending on which SEO blog youre reading today).

What a core update means to me is that Google slightly tweaked the importance, order, weights, or values of these signals.

Because of that, they cant come right out and tell us what changed without revealing the secret sauce.

The simplest way to visualize this would be to imagine 200 factors listed in order of importance.

Now imagine Google changing the order of 42 of those 200 factors.

Rankings would change, but it would be a combination of many things, not due to one specific factor or cause.

Obviously, it isnt that simple, but thats a good way to think about a core update.

Heres a purely made up, slightly more complicated example of what Google wouldnt tell us:

In this core update, we increased the value of keywords in H1 tags by 2%, increased the value of HTTPS by 18%, decreased the value of keyword in title tag by 9%, changed the D value in our PageRank calculation from .85 to .70, and started using a TF-iDUF retrieval method for logged in users instead of the traditional TF-PDF method.

(I swear these are real things. I just have no idea if theyre real things used by Google.)

For starters, many SEO pros wouldnt understand it.

Basically, it means Google may have changed the way they calculate term importance on a page, or the weighing of links in PageRank, or both, or a whole bunch of other factors that they cant talk about (without giving away the algorithm).

Put simply: Google changed the weight and importance of many ranking factors.

Thats the simple explanation.

At its most complex form, Google ran a new training set through their machine learning ranking model and quality raters picked this new set of results as more relevant than the previous set, and the engineers have no idea what weights changed or how they changed because thats just how machine learning works.

(We all know Google uses quality raters to rate search results. These ratings are how they choose one algorithm change over another not how they rate your site. Whether they feed this into machine learning is anybodys guess. But its one possibility.)

Its likely some random combination of weighting delivered more relevant results for the quality raters, so they tested it more, the test results confirmed it, and they pushed it live.

Unlike a major named update that targeted specific things, a core update may tweak the values of everything.

Because websites are weighted against other websites relevant to your query (engineers call this a corpus) the reason your site dropped could be entirely different than the reason somebody elses increased or decreased in rankings.

To put it simply, Google isnt telling you how to recover because its likely a different answer for every website and query.

It all depends on what everybody else trying to rank for your query is doing.

Does every one of them but you have their keyword in the H1 tag? If so then that could be a contributing factor.

Do you all do that already? Then that probably carries less weight for that corpus of results.

Its very likely that this algorithm update didnt penalize you for something at all. It most likely just rewarded another site more for something else.

Maybe you were killing it with internal anchor text and they were doing a great job of formatting content to match user intent and Google shifted the weights so that content formatting was slightly higher and internal anchor text was slightly lower.

(Again, hypothetical examples here.)

In reality, it was probably several minor tweaks that, when combined, tipped the scales slightly in favor of one site or another (think of our reordered list here).

Finding that something else that is helping your competitors isnt easy but its what keeps SEO professionals in the business.

Rankings are down after a core update now what?

Your next step is to gather intel on the pages that are ranking where your site used to be.

Conduct a SERP analysis to find positive correlations between pages that are ranking higher for queries where your site is now lower.

Try not to overanalyze the technical details, such as how fast each page loads or what their core web vitals scores are.

Pay attention to the content itself. As you go through it, ask yourself questions like:

Google aims to serve content that provides the best and most complete answers to searchers queries. Relevance is the one ranking factor that will always win out over all others.

Take an honest look at your content to see if its as relevant today as it was prior to the core algorithm update.

From there youll have an idea of what needs improvement.

The best advice for conquering core updates?

Keep focusing on:

Finally, dont stop improving your site once you reach Position 1, because the site in Position 2 isnt going to stop.

Yeah, I know, its not the answer anybody wants and it sounds like Google propaganda. I swear its not.

Its just the reality of what a core update is.

Nobody said SEO was easy.

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Google Broad Core Algorithm Updates: Everything You Need To Know - Search Engine Journal