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BrighterMonday's Impact of COVID-19 report shows that jobs in the technological sector are in high demand.

The report revealed that some of the emerging roles include AI & Data Science roles, IT/Tech support, coding, virtual events specialists, COVID-19 Testers and medical experts.

Allan Lwala, User Awareness and Training (UAnT) group leader at Kenya Cyber Security and Forensics Association told TUKO.co.ke there is a huge demand for professionals in the sector.

He added:

According to data released by LinkedIn, Coursera and the World Economic Forum, it is estimated that over 85 million jobs may be lost by 2025 due to advancements in technology.

However, the Future of Jobs Report 2020 stated that 97 million new roles might emerge as people adapt to the new division of labour between humans, machines and algorithms.

The 2021 economic survey report revealed that the total recorded employment in Kenya outside small-scale agriculture dropped from 18.1 million in 2019 to 17.4 million in 2020, attributed to the COVID-19 pandemic.

The International Monetary Funds projects that Kenya's economy would grow by 6.3% in 2021, thus creating more jobs.

According to another report by eafinder.com, the following is the list of careers in demand in Kenya.

Despite the poor short rains, COVID-19 pandemic and desert locust incidence, agriculture growth increased from 3% recorded in 2019 to 5.4% in 2020.

The sector earned a total of KSh 509.7 billion during the period under review.

The uptake of digital tools in Kenya increased in 2020 amid the COVID-19 pandemic.

As a result, the value of output from the ICT sector rose by 2.5% to KSh 535.5 billion.

Social media is now part of our daily lives.

The Communications Authority of Kenya reported the total number of active data subscriptions increased to 46.7 million during the quarter ended June 2021 from 43.7 million reported in quarter three of 2020.

The jobs in demand are social media management, digital marketing, search engine optimization (SEO) experts, graphic designers and content marketers.

According to the 2021 economic survey, the total number of undergraduate and postgraduate medical students increased by 13.5% to 22,200 in 2020/21, with male students accounting for 56.2% of the total students

Medicine and surgery was the most popular course among male undergraduate students, while nursing was the most popular course among female students in 2020/21.

In August 2021, the government invited applications from Kenyan Nurses interested in working in the United Kingdom (UK).

Over 20,000 nurses would be sent to the UK.

Others: Architecture, finance, engineering, lecturing, quantity survey, human resources, GIS and remote sensing specialists.

Source: Tuko

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List of Jobs that Are in High Demand in Kenya, Emerging Roles Kenya News - Tuko.co.ke

Unemployment in September for Illinois fell just a couple of points from 7% to 6.8% so that means there are still plenty of people looking for work.

If you aresearching for a job or in school preparing to join the workforce what fieldshould you consider?

That said, I decided to look into the jobs that pay the most in Illinois since, after all, we live in the Land of Lincoln.

Based on research from the U.S. Bureau of Labor Statistics, it definitely pays to be in Illinois' health care field.

That doesn't mean there are other opportunities, because two of the top 25 are in the airline industry.

The truth is though, most of the people in the highest paid jobs on this list usually don't fall into them.

In order to land one of these gigs, you're more than likely going to have to attend some sort of secondary schooling, whether it be med school, law school or even getting your pilot's license. Long story short, these jobs pay well, but the cost just to obtain the degree or certificate to work in that field could be a massive financial burden.

So how does it happen? No one knows for sure. Certainly having the smarts, and drive to get the diploma and the job are a good start but sometimes it boils down to family and money.

Either way, if you're unhappy with your current profession, change your career, get your degree, andland one of Illinois' highest-paid jobs.

Looking for work in Illinois? Here are the highest-paying jobs.

READ MORE: See 50 remote jobs that can pay well

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Looking For Work? Here Are the 25 Highest Paying Jobs in Illinois - q985online.com

Simplilearn, a digital skills training provider, announced its partnership with IIIT Tiruchirappalli to offer an exclusive Post Graduate Program in Digital Marketing & Analytics.

With over 150 hours of learning spanning four to five months, the program consists of a comprehensive curriculum by Simplilearn that focuses on industry-relevant digital marketing and analytical skills that are essential to thrive in the digital economy. Upon completing the program, learners will receive an exclusive certificate from IIIT Tiruchirappalli along with alumni status from the institute, it said in a press release.

Delivered via Simplilearn's bootcamp-style learning model, the program will include high-quality self-learning videos, live classes, assignments, projects, and masterclasses from IIIT Tiruchirappalli. The program is designed to help learners master Digital Marketing skills like SEO, Content Marketing, Social Media Marketing, Search Engine Marketing, Email Marketing, and Mobile Marketing, along with Data & AI in marketing and web analytics. The program also has a Capstone project to give learners hands-on experience in these critical professional areas. At the end of the course, learners will understand how they can synergize their skills to create and implement an effective marketing strategy.

Anand Narayanan, Chief Product Officer, Simplilearn, said, We are pleased to partner with IIIT Tiruchirappalli to create an exclusive program in Digital Marketing & Analytics enabling learners to win big in the digital economy.

Dr. Narasimha Sarma, NVS, Director, IIIT Tiruchirappalli, said, Digital technology has played a pivotal role in keeping sales and marketing operations going amid the devastating global pandemic and helping them adapt to new business conditions.

(To receive our E-paper on whatsapp daily, please click here. We permit sharing of the paper's PDF on WhatsApp and other social media platforms.)

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Simplilearn partners with IIIT Tiruchirappalli for PG program - Free Press Journal

Before the pandemic-shortened season, there was little reason to doubt that Wild winger Kirill Kaprizov would thrive in his 24-year-old rookie season. The youngest player to 100 goals in KHL history, Kaprizov dazzled and finished one vote shy of becoming the first unanimous Calder Trophy winner since 1993. Few, if any, prospects enter the NHL with that level of surety.

But, because of last years limited games, several young players this season have displayed their talents and still retain their rookie status. A trio of 2019 U.S. blue chipsCole Caufield, Trevor Zegras, Spencer Knightsneak past the Calder eligibility cutoff as they compete with true newcomers seeking to make their mark on the 202122 season. With the season about to kick off, here are the top rookies to watch.

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Wherever Caufield has gone, goals follow. He smashed Phil Kessels USA Hockey National Team Development Program all-time goals record, scoring 126 times in 123 games. He led the NCAA in goals (30) last season and he notched four goals in 10 regular season games with Montreal, too. Once more, he took gold at the 2021 World Juniors, won the Hobey Baker Award with Wisconsin and tallied 12 points in the Canadiens surprise run to the Stanley Cup Final. All in the span of six months. Not bad for the 5 7, 162-pound prospect who fell due to size concerns.

Ahead of his first full NHL season, Caufield is poised to rejoin second-year standout Nick Suzuki on the Habs top line. The duo dominated on the power play in the postseason, helping Montreal outscore opponents 81 and accounting for 40% of Montreals extra-strength goals. Caufield opened as the betting markets favorite to take the 2022 Calder Trophy, and his frontrunner status isnt likely to change as long as his sniping prowess continues.

Zegras flashed his two-way playmaking ability in Anaheim, dishing out 10 assists in 24 games despite Anaheims allergy to scoring. Still, the Ducks patiently enacted his development plan. He started with the Ducks AHL affiliate. He then earned a late February call-up and played wing to ease his transition, but returned to San Diego after his first multi-point performance to gain seasoning at centerhis natural position. The 2021 World Juniors MVP swapped AHL and NHL jerseys twice more before the season ended.

The No. 9 pick in the 2019 NHL draft, Zegras displays quick skating and serene puck distribution only rivaled in his class by Jack Hughes. Not to mention slick stickhandling, either. Meanwhile, the Ducks have fallen into an arduous rebuild and succumbed to the leagues second-worst goal differential since 2018. Expect Zegras to not just stick with the team but to push for a top-six spot and lead Anaheims youth movement.

A beguiling puck handler? An explosive skater moving between the pipes? A calm, cool and collected netminder? Knight showcases all of the traits that makeup an elite NHL goaltender and has the expectations to match. With the No. 13 pick, the Panthers made Knight the highest-drafted goalie since the Kings selected Jack Campbell at No. 11 in 2010. Knight parlayed his international success (a sterling .940 save percentage and 1.63 goals-against average en route to World Junior gold) to the pros, where he became the youngest netminder to win his first four games.

The sensation didnt end there: Knight filled in for a beleaguered Sergei Bobrovsky and stonewalled the Lightning, stopping 36 of 37 shots, as the Panthers took Game 5 of their first-round series. (Tampa Bay responded with a series-ending 40 bludgeoning.) Therein lies the drama, and the greatest roadblock to Knights ascendance. Bobrovsky, and his $10 million annual cap hit that runs through 2026, remains the 1A, but prolonged shaky play might have Knight challenging for a more even platoon sooner than not.

Before 2020, Seider hadnt earned many superlatives beyond best German blueliner prospect in nearly two decades. He wasnt even a top-three European defenseman in his draft class. That changed, quick. Seider, at 19, joined the Swedish Hockey Leagues Rgle BK for the 202021 season. There he scored seven goals and 28 points, led Rgle BK to the leagues finals and took defenseman of the year honors. He became the youngest winner in the awards seven-year history.

A two-way right-handed defenseman who can play with the puck and with an edge, Seider has grown from a draft-day reach to a likely opening-night roster lock. He can thrive on the power play, where the Red Wings have scored the second-fewest goals per game over the last three seasons. Taking instruction from another big-bodied blueliner, Niklas Kronwall, Seider is hoping to develop further into Detroits top-pairing defensemen of the future.

Watch NHL games online all season long with fuboTV: Start with a 7-day free trial!

The No. 6 pick in the 2020 NHL draft, Drysdale, 19, has made a habit out of earning more minutes than his age suggests. He became the seventh 17-year-old defenseman to play for Canada at the World Juniors, joining names like Scott Niedermayer and Wade Redden. Last year, Drysdale debuted with a goal and an assist in a win over the Coyotes as an 18-year-old. That was after winning AHL Rookie of the Month with the San Diego Gulls.

A slick skater and a prototypical power-play quarterback, Drysdale will helm Anaheims rebuild on the backend as Zegras attempts to do the same up front. And like Seider, Drysdales only barrier to significant playing time is how much he can handle this early in his career.

Heading into the 2019 NHL draft, there was a case to be made that Podkolzin was the third-most talented prospect behind Hughes and Kaapo Kakko. Podkolzin, at 6 1, 196 pounds, boasted dominant physical attributes fused with a finishers touch and a defenders penchant for puck stealing. The problem? He didnt have on-paper production in limited KHL ice time.

The Russian winger broke through, tallying six goals and five assists in SKA St. Petersburg's run to the KHL Conference Finals. Hes shown glimpses of his potential during the preseason. On a Canucks team searching for a bounceback campaign, Podkolzin offers offensive firepower while the blue line hopes to piece together a respectable unit.

Last November Rossi tested positive for COVID-19 while playing for the Swiss National Leagues Zurich Lions. He recovered and played at the 2021 IIHF World Junior Championship, but extreme fatigue kicked in. When he arrived in Minnesota for training camp, Rossi failed his cardiac screening. Doctors diagnosed Rossi with myocarditis, an inflammation of the heart muscle. He couldnt walk, much less skate.

Rossi was cleared to resume training in May. Now, hes fighting for a spot on the Wilds 23-man roster. The No. 9 pick in the 2020 NHL draft, Rossi led the entire CHL in scoring with 120 points for the Ottawa 67s in 201920. The Austrian playmaker excels in his own end, too, and was considered one of the best defensive forwards in his class.

Quinton Byfield fractured his left ankle in a loss to the Coyotes during the preseason and is out indefinitely, but he had leapfrogged Gabe Vilardi as the Kings second-line center last season Lucas Raymond debuted as a 16-year-old in the Swedish Hockey League and has the talent to crack the Red Wings roster, even if he starts the season in the AHL Jeremy Swayman won the Mike Richter Award as the NCAAs best goalie in 201920 and had a 1.50 goals-against average and .945 save percentage to go along with a 73 record with the Bruins last year. Tuukka Rask remains entrenched as Bostons unquestioned starter ... Bowen Byram, unlike Seider and Drysdale, has a bigger hill to climb in terms of playing time on Colorados blue line.

More Hockey Coverage:

In Defense of NHL Shootouts Top 100 Players to Watch in the NCAA Top Story Lines Ahead of 202122 NHL Season NHL Preseason Power Rankings: Who Can Steal Bolts' Thunder? Before the Seattle Kraken, There Was Octopus Wrestling

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Top Rookies to Watch in the 202122 NHL Season - CalBearsMaven

Got a solid blogging strategy? Im here to challenge it.

Dont have one? Keep reading.

Developing the right blogging strategy and optimizing it regularly is essential.

Heres why: You need a strategy for efficiency. But when the strategy overruns creativity, the value is lost.

If youre consumed by looking for keyword synonyms, perfecting keyword placement, and choosing the optimal anchor text for internal links, your blog will turn into a word game (read: boring).

What you should be focusing on instead is user intent and providing valuable answers to the questions your audience is asking.

Thats where the beauty of quality SEO content comes in. When you do it right, everyone benefits search engines, your target audience, and of course you.

Lets start with the factors that are an absolute must for your blog SEO.

I call these blog busters because any one of them can make or break your blog.

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Open up your to-do checklist.

More than 50% of search traffic comes from mobile devices.

Blog readers expect mobile-responsive blogs, and Google knows that. Thats why being mobile-friendly is a ranking factor.

A blog should provide an exceptional user experience for readers on desktop and mobile not one at the expense of the other.

Its a perfect example of how pleasing readers and search engines go hand-in-hand.

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Readers have short attention spans and if the page doesnt load near-instantly, you can expect them to bounce.

Moving on to the next runner-up on the SERP is less frustrating than waiting.

Make sure your visual elements dont slow down page speed.

Remove anything from the page that may interfere with loading such as unnecessary code, overused plugins, and other extra baggage.

Google knows if your page is slow and people are leaving right away. So load time is crucial for getting eyes on your article and climbing the SERP rankings.

Very short blog posts are easy to read and may get a lot of views. But how much valuable information can you provide in 300 words?

Itll always be little more than a teaser. (Fun fact: Youve read over 400 words already.)

Longer posts will increase the value of your content if you deliver relevant insights.

Heres a little secret trick (well, not so secret anymore): If you prefer short posts, create clusters of short articles around the same topic and interlink them.

Readers can easily move from post to post, and you kill three birds with one stone.

Google wants to know who your friends are. I mean, they know just about everything, but you get the idea.

Creating an optimized blog goes beyond writing relevant, engaging, and informative content for your audience.

It requires promoting, networking, and distribution as part of the content marketing strategy.

To establish a loyal readership, you need to build trust.

Google is on the readers side, and backlinks are an important ranking factor. They are considered a kind of proof that you are a recognized authority on a subject.

To rank well, you need established sites to vouch for you.

Lets stick with gaining the readers trust here.

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How can a random searcher be sure whether you know what youre talking about?

Before they trust you, theyll trust Google. The search engine wont send people to your page on skincare if your company sells computer accessories.

The question you need to ask is, what expertise can you offer to your audience?

Your blog content needs to streamline what your brand stands for.

If you are clear on that, authority is a logical consequence. The search engine recognizes your area of business based on the relevance of keywords to the URLs of your domain.

Proper keyword research is still the holy grail.

Your keyword strategy is useless if you target the wrong terms. You need to identify the keywords your target audience uses to find what they need and effectively target them.

It means putting yourself in their shoes.

Evaluating search volume and keyword competitiveness wont cut it.

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Ask yourself, Why and what does your audience want to read and learn about?

How does search intent alter the way searchers use keywords?

What intent does your blog satisfy?

Which keywords drive the most traffic to your type of blog or website?

These are questions you want to answer for your blog as a whole and for the individual articles, as well.

Theres no time like the present. Take a look at the top keywords in the United States (i.e., what people are actually searching for) right now:

You need to think optimization before you even create the first bit of content and never stop.

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What do I mean by optimization? After all, there is SEO optimization, conversion optimization, image optimization, and simply optimizing your content to stay relevant.

Optimization is simply the process of making something optimal higher quality, more effective, just better.

The bottom line though is you want to optimize your new and existing content to meet your goals. That likely includes all of the above, plus some more.

Youll want to implement the focus keyword in your title and metadata.

Select secondary keywords that appear in H2s and incorporate them naturally throughout the text.

Create titles with a clear message that drives people to click and keep reading.

Add visuals that enhance the written content and optimize those images with the right keywords in the alt texts.

Put some thought, and research, into your CTAs. Make them interesting and most importantly clear.

If you have old content that is losing relevance, you can update it in keeping with on-page SEO best practices and see powerful results with a lighter lift.

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If I had to choose a single SEO tip, this would be it: Treat your blog as a central pillar in your digital marketing strategy.

We used to think of blogging as extra content that isnt essential. Those days are over. And so are the days when blogging was merely writing freely about an interesting topic.

This is one piece of critical advice every SEO pro will give you.

Many blog managers assume they know their audience but never analyze how close to reality their assumptions are.

If you want to get (and keep) your blog a step ahead of your competitors and improve your audience targeting, go the extra mile and analyze your actual audience vs. your target audience.

This is a critical part of our SEO strategy, and we use our audience analysis tool to identify demographics, interests, and behavior.

See what your web analytics software offers, collect and track data about your blog audience.

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You may not make mind-blowing discoveries, but youll fine-tune your SEO strategy to generate more qualified traffic and reach more relevant readers.

No matter how you turn it, keyword research is your foundation.

Research in Context

The most sophisticated SEO strategy cant generate results unless its built on the right keywords, which is why I believe in addressing keyword research (or any other research) in the context of the market landscape.

Investigate the search volume for keywords, but also reverse the angle.

How? By starting with the destination, not the term.

The idea is to reveal which keywords drive the most traffic to sites similar to yours.

It helps pinpoint user intent and identify relevant audiences.

Research Performance

Research how keywords perform and to what type of content they drive traffic.

When you see your chosen keyword generates traffic to sites that answer entirely different issues, reconsider.

Research Relevant, Current, Accurate Data

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The abundance of data thats available on the web can be overwhelming. What metrics are most relevant? How come different analytics tools provide conflicting info?

Its because each has its unique definition and measurement method. Whats best for you depends on your type of business and business goals.

But one thing is increasingly important for all blogs and websites: Research with real-time data.

Averages from past months arent indicative of whats working today. Keyword performance and rankings change quickly. You want to identify the most promising trends so you can create new content and optimize existing content.

Pro tip: Identify whether your target keywords are driving organic traffic or generate mainly paid traffic. This helps you laser-focus on the most relevant terms and avoid losing traffic to ads.

Your closest competitors are likely targeting the same keywords.

Searchers get SERPs full of similar page titles. When that happens, your potential reader turns to the meta descriptions those 160 characters summarizing your blog content to determine whether the article answers their query.

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10 Blogging Tips to Capture the Right Audience (and Keep Them) - Search Engine Journal