Mediaboss Marketing

Remember that joke of how a woman who had to once choose between her husband and her maid, and she would pick the latter? Although a joke, its an example of how much Indians depend on their domestic helpers. To that end, Meenakshi Gupta Jain along with her husband Punit Jain founded Helper4U.in, an online platform that aims to link domestic workers with employers.

Helper4U was initially started as a small community-based project in Mumbai to maintain a database of domestic helpers who were showing up for work. But when Meenakshi realised that they were subject to exploitation while hunting for jobs, she quit her lucrative job to devote her time and attention to the cause for a comprehensive and systematic approach to the problem.

The objective was to create an easy-to-use application like Naukri.com but for people without an email-id. Besides, mobile application was at that time the simplest thing to do as mobiles were booming in India and even the poorest of the poor had mobiles at their place, says Meenakshi.

Thus emerged the mobile application as the platform that became a common denominator between employers and job seekers. So, Helper4U serves as the database with all details of the job seekers, and employers just need to go online, filter their requirements, get the details, and call them directly. The pandemic has led the startup to recently introduce elderly care services.

The couple, along with 12 members comprises the operations and technical support team, where a major part of the operations is handled by people from underprivileged backgrounds. This was a conscious decision as we realised that these people coming from slums have a certain sense of empathy and understanding while talking to job seekers, says Meenakshi.

The founder boasts of the one lakh job seekers registered with them.

Helper4U got registered as an online business under the .in domain since it didnt want to go through the operational challenges of a physical company. Infact, our employers and job seekers find it easier to remember the .in domain as it is shorter. Also, it gives a local advantage with the Indian identity, especially beneficial for NRIs looking for services based in India, adds Meenakshi.

Apart from the exorbitant cost of the .com domain, the growth potential of the .in extension led the startup to take the plunge. Having an appropriate domain name and extension is an investment for Meenakshi as it not only sets the identity but also helps to increase the SEO while people search for the company.

The National Internet Exchange for India (NIXI) is helping many businesses across the country to get a .in or .Bharat domain. Enterprises irrespective of their scale and size can avail a .in domain with the help of NIXI. It is affordable and can be availed in more than 22 languages for businesses coming from all regions of the country.

Helper4U ensures hiring when you need, and where you need at the blink of an eye. In the days to arrive Meenakshi aims at proper training and orientation of the employees on a mobile platform before joining elsewhere.

Talking of operational growth, the startup had its base in Mumbai but soon had an organic growth with word-to-mouth publicity, receiving calls from every corner of the city. The website has almost 40,000 visitors each month. The starting package from the employers which was Rs 150 has now turned into Rs 1,000 within five years.

According to Meenakshi, the domestic sector bears the greatest opportunity for them which has ready-made jobs, is constantly growing, and always has room for employment. Discussing the future roadmap, Meenakshi explains, Apart from the training of job seekers, we are focussing on two things that include proper training in a formalised manner, and create a mini-LinkedIn kind of network to grow the database.

The Shaping India Inc's Online Growth series chronicles the journeys of startups and SMEs in India and how creating an online presence on the .in or .Bharat domain powered their success stories.

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How Helper4U acts as the perfect matchmaker for Indias semi- and unskilled workforce - YourStory

Kieran Reed.

Alpha Digitals Kieran Reed, outlines how the latest Google update is likely to impact your brand

Googles search algorithm is constantly becoming more sophisticated, and its latest breakthrough harnesses new AI to answer more complex queries. The end goal? You can start asking Google questions in the same way that you would ask a friend or a trusted expert.

Speaking at its recent Search On event, Google revealed how its Multitasker Unified Model (MUM), a neural network, will allow people to get the answers that they need with less searches. MUM is an AI-powered super-algorithm which provides a massive update; with huge potential and many implications for brands which are yet to unfold. Marketers who have been creating helpful and insightful content that delivers the best value to people can rest assured that the update will work to their advantage.

Whats new to search?

Google has used a great example, which makes the benefits of the update easy to understand. Lets say that you want to climb Mount Fuji. Using the new search functionality, you could take a picture of your hiking boots and ask, Can I use these to hike Mt. Fuji?. Its the type of question that you might have to ask an avid climber, or someone local to the area if you wanted to get your answer offline - and you can imagine that you would get a pretty rich response. Its the type of human interaction which has been difficult for Google to parallel in the past.

If you wanted to get that type of information online, you would probably have to make multiple searches like, best hiking boots or recommended hiking boots for Mount Fuji, and stitch together the answers and compare them to your own boots to find your answer.

How does MUM work?

Its not easy to bring so much context into the search equation and deliver an answer quickly. Thats why the algorithm is evolving to understand 75 languages to unlock more information. For example, if there is important information that is only available in Japanese across the web, Google can now consider it and make it available for English searchers. MUM is also mutlimodal which means it can understand and utilise information from a wider variety of formats like webpages, pictures, videos and more, simultaneously. This is a huge update for Google Lens, Googles existing image recognition platform. Its also important to note, that while human biases can reduce the social utility of AI, Google is taking active measures to document and limit these.

As Google becomes more sophisticated, so should marketers.

Googles new super algorithm will better understand the context of content, not just the number of times you used a keyword. Marketers that prioritise value for people through their content and user experience will benefit massively. Manipulative SEO tactics, such as keyword spamming and low quality links (that dont provide value to the end user) and having less and less influence on the algorithm. People that try to manipulate search engines simply wont be prioritised as Google continues to provide more valuable information to its end user.

SEO is not magic or sorcery. Nor is it something to compromise on. Its about showcasing value to your end user and ensuring Google has the best chance of understanding that value. Lets go back to that hiking enthusiast who dreams about the views from the summit of Mt. Fuji. The marketers that commit to supporting that dream and making it a reality by publishing practical and inspiring advice online, will position their brand right in front of that person who is open to considering all of the intel and equipment that they need to get to the top.SEO should be a considered element in your marketing mix, because it demands that you realign with your customer through considered and thoughtful content. Good old-fashioned, walk a mile in your customers shoes marketing is now rewarded handsomely. This is because Google is helping users answer more complex queries and are getting better at providing the value that searchers are seeking.

Google seeks to serve our complex needs and so should you.

As Google gets a wider understanding of the potential context and intent of a search query, it can provide more rich answers. The hiker can surface helpful subtopics for deeper exploration, such as top-rated gear or best training exercises, with pointers to helpful articles, videos, and images from across the web. Its the perfect opportunity for empathetic and data-driven marketers who want to tap into the ever-evolving search landscape and provide more value to their customers.

Kieran Reed is a senior digital experience account manager at Alpha Digital

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Brands that add value to benefit the most from Google's new 'super algorithm' update - AdNews

News flash, you're not a tree, so if you're feeling stuck. It's time to dust yourself off, stretch those limbs and make some moves! New job, first job or part-time positions are all available, and below is a fresh list of local options and companies ready to say, "you're hired!"

First Things First

Resumes are a must when you're applying for a job so instead of getting butthurt because it's an inconvenience, spare yourself the wasted energy and get cracking. Use the positions with experience that fit the jobs you are applying for and keep the whole thing to one page. Feeling lost? Reach out to Worksource Yakima and they will get you all set up!

The more jobs you apply for, the more options you'll have in the end so apply, apply, apply and you've got this! If I could steal a line from Bridesmaids, "you're beautiful AND you smell like sunshine!" Positive vibes are currently being sent your way.

Business Currently Hiring

Prosser Memorial Hospital

PediaStaff

Yakima Valley Farm Workers Clinic

The Salvation Army Western USA

Round Table Pizza

WinCo Foods

Valley Mall

Yakima Valley Memorial Hospital

El Parrillon Loco

READ MORE: See 50 remote jobs that can pay well

KEEP READING: Here are the best places to retire in America

Just saying the names of these towns immediately conjures up images of grand mansions, luxury cars, and ritzy restaurants. Read on to see which town in your home state took the title of the richest location and which place had the highest median income in the country. Who knowsyour hometown might even be on this list.

Go here to read the rest:
Time to Update the Resume and Grab a Job! - newstalkkit.com

VIENTIANE, Oct 19 (Vientiane Times/ANN): A Lao-Chinese project that will encourage people in Phongsaly province to grow agricultural crops instead of opium poppies has been launched, at an estimated cost of 161 million yuan.

The Chinese government is funding the initiative to help improve the lives of people living in Phongsaly as well as bolster economic development.

The aim is to reduce poverty levels by weaning people off the cultivation of opium poppies and encouraging them to grow other crops that have more overall benefit.

An agreement on the project was signed last week in Seo Chai village, Yot Ou district, between Huaphan province and a Chinese company.

The project will run for 30 years from the date of signing, with the Chinese company to work with local residents to grow crops.

The company will provide funding, technical advice and a market for the crops grown, which will be farmed by local residents.

The government has allocated 140 hectares for crop production in Seo Chai and other villages where opium poppies have been traditionally cultivated. The crops harvested will be sold in Laos and to other countries.

Under the project, a secondary school will be built in Seo Chai village, as well as a village office, a police office, health centre, a Lao-Chinese Cultural Friendship centre, and an agricultural training centre.

A market will also be built along with a warehouse to store agricultural produce, a park, housing and dormitories for workers, a crop processing plant, and a place to demonstrate economic development.

The Chinese company will undertake construction of the secondary school in Seo Chai village at a cost of 1.3 million yuan. - Vientiane Times/ANN

Original post:
Laos: Crop growing project to replace opium poppies in Phongsaly province launched - The Star Online

Long before Squid Game was ranked Netflix's top-ranking show in 90 countries, Korean culture was already creating waves. Be it the famous boy band BTS or the 10-step skin care routine, various facets of Korean culture have gained popularity across the world.

In fact, the term Hallyu or The Korean wave was coined to explain the global popularity of Korean culture. Swiri, an inspiring movie about North-South Korea espionage that was released in 1999, was one of the first works to put 'Hallyu' on the map. Autumn in My Heart (2000), My Sassy Girl (2001) followed Swiri to contribute to the Korean wave. Since then, 'Hallyu' has become one of the biggest cultural phenomena.

And now, Korean thriller series Squid Game is making global headlines. The nine-episode series recently crossed 111 million views worldwide and became the most watched original show after its launch last month. The series is all about a contest between 456 debt-ridden individuals who play kids' games for a hefty prize money. Little do they know that losing a game will cost their life. Squid Game is estimated to be worth almost $900 million according to a report by Bloomberg. The show that was produced at an approximate cost of $21 million is cheaper than many other Netflix series.

The streaming giant estimated that 89 per cent of people who streamed Squid Game watched at least 75 minutes and s 66 per cent of viewers (87 million people) finished the series in the first 23 days of it being online.

If you are are a fan of Squid Game, here are some of Netflixs popular Korean dramas that would make you squeal, cry, and laugh with their intense, funny, romantic and suspenseful plots.

1. My Name:

The story revolves around Yoon Jiwoo, a revenge-driven woman who puts her trust in a powerful crime boss and goes undercover as a cop. The series, directed by Kim Jin-min, features Han So-hee, Park Hee-soon and Ahn Bo-hyun. Three episodes out of eight were screened at 26th Busan International Film Festival in the newly created 'On Screen' section, on October 7.

2. Hometown Cha-Cha-Cha:

This rom-com series is about Yoon Hye-jin (Shin Min-a), a dentist who loses her job after righteously accusing the clinic's head doctor of overdoing patients' treatment for profit. She embarks on a trip to the idyllic seaside village of Gongjin, where she meets jack-of-all-trades Hong Du-sik (Kim Seon-ho). He is held in high esteem in the village as he takes care of the elders and does not shy away from any odd jobs. By chance, the paths of the two people cross several times and they take a liking to each other.

3. Vincenzo:

This crime drama is about Park Joo-hyung (Song Joong-ki) who joins the mafia and is adopted by Don Fabio, head of the Cassano Family. After his adopted fathers death, he flees to Seoul as attempts are made to kill him by his dads biological son. On his journey to recover 1.5 tons of gold, he meets the female lead Hong Cha-young (Jeon Yeo-been). Later, both of them join forces with the other tenants to fight the Babel Group.

4. Crash Landing on You

A South Korean heiress (Son Ye-jin) goes paragliding and accidentally ends up on the wrong side of the DMZ (the Demilitarised Zone that separates the two Koreas). She is rescued by a captain in the North Korean Special Police Force, Ri Jeong-hyeok (Hyun-bin). Predictably, they fall in love, and he must keep her identity a secret and get her back home before anyone finds out who she is.

5. It's Okay to Not be Okay

Moon Gang-tae (Kim Soo-hyun) who lives with his older autistic brother Moon Sang-tae (Oh Jung-se) works as a caretaker in a psychiatric ward. There he meets a famous children's book writer, Ko Moon-young (Seo Yea-ji), who is rumored to have antisocial personality disorder.

Circumstances lead Gang-tae to work at the OK Psychiatric Hospital in Seongjin City, the same city where they all lived when they were young. Meanwhile, Moon-young forms a romantic obsession for Gang-tae after finding out that their pasts overlap. On their journey of life they unravel many secrets, seek comfort from each other and move forward in their lives.

6. The King: Eternal Monarch

Lee Gon (Lee Min-ho), a modern-day Emperor of the Kingdom of Corea, attempts to cross the barrier into an alternate reality where the Republic of Korea exists in the Kingdom's stead. He comes across detective Jung Tae-eul (Kim Go-eun), whom he recognises from an identity card he obtained during the turning point of his childhood i.e his father's assassination. Lee Gon's half-uncle, Lee Lim (Lee Jung-jin), who assassinated the previous king, Lee Ho (Lee Gon's father), is in hiding and assembling armies whilst traversing back and forth between the two parallel worlds.

7. Strong Girl Bong-soon

The story revolves around Do Bong-soon (Park Bo-young) who is born with superhuman strength. Her strength is hereditary and passed along only to the women in her family. Her dream is to create a video game with herself as the main character. She desperately wants to become a delicate and elegant woman, which is the ideal type of her crush, In Guk-doo (Ji Soo), a police officer. Thanks to her strength, she gets a job as bodyguard to rich heir Ahn Min-hyuk (Park Hyung-sik), the CEO of a gaming company, Ainsoft. A series of kidnapping cases happen in her district of which she is determined to catch the culprit who targeted her best friend. With the help and training from Min-hyuk, she manages to control her strength and uses it for good causes. Later, Min-hyuk and Bong-soon find their relationship growing. In the pursuit of chasing the kidnapper, viewers are served with a perfect mix of love, action and drama.

8. Guardian: The Lonely and Great God

Kim Shin (Gong Yoo), a military general from the Goryeo Dynasty, is framed as a traitor and killed by the young king. Years after his death, he is cursed by the Almighty to stay immortal forever, enduring the pain of seeing his loved ones die as punishment for the soldiers he killed to protect his country. The only one who can put an end to this is the goblins bride, by pulling out the sword. Ji Eun-tak (Kim Go-eun) is a bubbly high school student who remains cheerful and hopeful despite her tragic life. She summons the Goblin by chance and their fates begin to entwine. The Goblin's nephew, Yoo Deok-hwa (Yook Sung-jae), leases the Goblin's house to a Grim Reaper (Lee Dong-wook) and the two end up living under the same roof. Ji Eun-tak starts working a part-time job at a chicken store run by a charismatic young woman, Sunny (Yoo In-na). As the lives of Kim Shin, Grim Reaper, Ji Eun-tak and Sunny interweave, a deeper story unfolds, as they are not just strangers who met by chance, but people with deep-rooted relations.

9. Start-up

As the title suggests the drama is all about a few individuals in the world of startup companies which is set in South Korea's fictional Silicon Valley called Sandbox. Seo Dal-mi (Bae Suzy) is a bright and ambitious young woman who dreams of becoming Korea's Steve Jobs. Dal-mi doesn't have a fancy background but she's passionate about her work. She has bright energy and is a person of great vitality, having experience in a wide range of part-time jobs. Nam Do-san (Nam Joo-hyuk), is the founder of Samsan Tech. A math genius as a young boy, he was once the pride of his family but became their shame now, as his business sees a decline in the past two years. He finds out that Dal-mi mistakenly remembers him as her first love, so he decides to work his way up in hopes of turning that misunderstanding into reality.

10. Whats wrong with Secretary Kim?

Lee Young-joon (Park Seo-joon) is the vice-chairman of a major corporation. His world is shaken when, one day, his highly-capable secretary, Kim Mi-so (Park Min-young), announces that she will resign from her position after working for nine years. Young-joon then decided to do whatever he can after talking to his best friend, who happens to be a board director in his company, to make sure Mi-so stays by his side. Throughout the journey, Lee Young-joon planned plenty of things while she decides to find the elusive man from a past traumatic experience of her childhood. Kim Mi-so falls in love with Lee Young-joon as they heal each other of their past traumatic experience of being kidnapped.

Read more:
Loved 'Squid Game'? Here are 10 other Korean dramas to watch on Netflix - The Week