Mediaboss Marketing

Part 1: SEO Strategy

Kicking things off is the man who wrote the original (and best!) guide on SEO, our friend Rand Fishkin. Covering topics like ranking for low-demand, high-conversion keyword, or high-demand, low-competition keywords, to building links with content. Even experienced SEOs sometimes forget these lessons, so here's a good place to start.

Before doing any SEO work, it's important to get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you'll get to know the needs of your searchers, the search demand landscape of the SERPs, and what kind of competition you're up against.

Satisfying your searchers is a big part of what it means to be successful in modern SEO. And optimal searcher satisfaction means gaining a deep understanding of them and the queries they use to search. In this video, Rand covers everything you need to know about how to satisfy searchers, including the top four priorities you need to have and tips on how to avoid pogo-sticking in the SERPs.

We've covered strategy, keyword research, and how to satisfy searcher intent now it's time to tackle optimizing the On-page SEO! In this video, Rand offers up an on-page SEO checklist to start you off on your way towards perfectly optimized and keyword-targeted pages.

Get ready for one of the meatiest SEO topics in our series: technical SEO. In this lesson, Rand covers essential technical topics from crawlability to internal link structure to subfolders and far more. Watch on for a firmer grasp of technical SEO fundamentals!

The final lesson deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own.

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One-Hour Guide to SEO - 6 Free Videos - Moz

A lot more future nurses will be graduating from Heritage University in Toppenish in the future. The University has announced a $3 million grant from the U.S. Dept. of Education Developing Hispanic Serving Institutions branch to expand its Bachelor of Science in Nursing program The funding will also be used for upgrades to campus science laboratories.

School officials say the money will actually create a new pathway for working registered nurses to go back to school and earn their four-year degree in nursing. Heritage University Associate Professor Melvin Simoyi, Ph.D. says "As hospitals and other healthcare institutions start requiring their nurses to earn a bachelors as a condition for employment, this grant will allow Heritage to help the local community and beyond meet a dire need for healthcare professionals, especially as the COVID-19 pandemic continues to impact communities locally and globally."

A press release from the school says "In addition to the RN to BSN degree pathway development, Heritage Universitys science, technology, engineering, and mathematics (STEM) offerings will expand with new laboratories for environmental, health and physical sciences. The existing biology, chemistry and physics laboratories at Heritage will be redesigned and equipped to meet the rigorous demands for effective STEM degree programs instruction."

The $3 million grant from the U.S. Dept. of Education is the second large grant the school has announced this year. Earlier this month, Heritage received a $4.5 million grant, also from the Dept. of Education, to expand STEM studies in the Yakima Valley.

READ MORE: See 50 remote jobs that can pay well

Beware of These 50 Jobs That Might Vanish in the Next 50 Years

Here are 50 of your favorite retail chains that no longer exist.

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More Front Line Workers Will Soon Be Trained in Toppenish - newstalkkit.com

BrighterMonday's Impact of COVID-19 report shows that jobs in the technological sector are in high demand.

The report revealed that some of the emerging roles include AI & Data Science roles, IT/Tech support, coding, virtual events specialists, COVID-19 Testers and medical experts.

Allan Lwala, User Awareness and Training (UAnT) group leader at Kenya Cyber Security and Forensics Association told TUKO.co.ke there is a huge demand for professionals in the sector.

He added:

According to data released by LinkedIn, Coursera and the World Economic Forum, it is estimated that over 85 million jobs may be lost by 2025 due to advancements in technology.

However, the Future of Jobs Report 2020 stated that 97 million new roles might emerge as people adapt to the new division of labour between humans, machines and algorithms.

The 2021 economic survey report revealed that the total recorded employment in Kenya outside small-scale agriculture dropped from 18.1 million in 2019 to 17.4 million in 2020, attributed to the COVID-19 pandemic.

The International Monetary Funds projects that Kenya's economy would grow by 6.3% in 2021, thus creating more jobs.

According to another report by eafinder.com, the following is the list of careers in demand in Kenya.

Despite the poor short rains, COVID-19 pandemic and desert locust incidence, agriculture growth increased from 3% recorded in 2019 to 5.4% in 2020.

The sector earned a total of KSh 509.7 billion during the period under review.

The uptake of digital tools in Kenya increased in 2020 amid the COVID-19 pandemic.

As a result, the value of output from the ICT sector rose by 2.5% to KSh 535.5 billion.

Social media is now part of our daily lives.

The Communications Authority of Kenya reported the total number of active data subscriptions increased to 46.7 million during the quarter ended June 2021 from 43.7 million reported in quarter three of 2020.

The jobs in demand are social media management, digital marketing, search engine optimization (SEO) experts, graphic designers and content marketers.

According to the 2021 economic survey, the total number of undergraduate and postgraduate medical students increased by 13.5% to 22,200 in 2020/21, with male students accounting for 56.2% of the total students

Medicine and surgery was the most popular course among male undergraduate students, while nursing was the most popular course among female students in 2020/21.

In August 2021, the government invited applications from Kenyan Nurses interested in working in the United Kingdom (UK).

Over 20,000 nurses would be sent to the UK.

Others: Architecture, finance, engineering, lecturing, quantity survey, human resources, GIS and remote sensing specialists.

Source: Tuko

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List of Jobs that Are in High Demand in Kenya, Emerging Roles Kenya News - Tuko.co.ke

Unemployment in September for Illinois fell just a couple of points from 7% to 6.8% so that means there are still plenty of people looking for work.

If you aresearching for a job or in school preparing to join the workforce what fieldshould you consider?

That said, I decided to look into the jobs that pay the most in Illinois since, after all, we live in the Land of Lincoln.

Based on research from the U.S. Bureau of Labor Statistics, it definitely pays to be in Illinois' health care field.

That doesn't mean there are other opportunities, because two of the top 25 are in the airline industry.

The truth is though, most of the people in the highest paid jobs on this list usually don't fall into them.

In order to land one of these gigs, you're more than likely going to have to attend some sort of secondary schooling, whether it be med school, law school or even getting your pilot's license. Long story short, these jobs pay well, but the cost just to obtain the degree or certificate to work in that field could be a massive financial burden.

So how does it happen? No one knows for sure. Certainly having the smarts, and drive to get the diploma and the job are a good start but sometimes it boils down to family and money.

Either way, if you're unhappy with your current profession, change your career, get your degree, andland one of Illinois' highest-paid jobs.

Looking for work in Illinois? Here are the highest-paying jobs.

READ MORE: See 50 remote jobs that can pay well

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Looking For Work? Here Are the 25 Highest Paying Jobs in Illinois - q985online.com

Simplilearn, a digital skills training provider, announced its partnership with IIIT Tiruchirappalli to offer an exclusive Post Graduate Program in Digital Marketing & Analytics.

With over 150 hours of learning spanning four to five months, the program consists of a comprehensive curriculum by Simplilearn that focuses on industry-relevant digital marketing and analytical skills that are essential to thrive in the digital economy. Upon completing the program, learners will receive an exclusive certificate from IIIT Tiruchirappalli along with alumni status from the institute, it said in a press release.

Delivered via Simplilearn's bootcamp-style learning model, the program will include high-quality self-learning videos, live classes, assignments, projects, and masterclasses from IIIT Tiruchirappalli. The program is designed to help learners master Digital Marketing skills like SEO, Content Marketing, Social Media Marketing, Search Engine Marketing, Email Marketing, and Mobile Marketing, along with Data & AI in marketing and web analytics. The program also has a Capstone project to give learners hands-on experience in these critical professional areas. At the end of the course, learners will understand how they can synergize their skills to create and implement an effective marketing strategy.

Anand Narayanan, Chief Product Officer, Simplilearn, said, We are pleased to partner with IIIT Tiruchirappalli to create an exclusive program in Digital Marketing & Analytics enabling learners to win big in the digital economy.

Dr. Narasimha Sarma, NVS, Director, IIIT Tiruchirappalli, said, Digital technology has played a pivotal role in keeping sales and marketing operations going amid the devastating global pandemic and helping them adapt to new business conditions.

(To receive our E-paper on whatsapp daily, please click here. We permit sharing of the paper's PDF on WhatsApp and other social media platforms.)

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Simplilearn partners with IIIT Tiruchirappalli for PG program - Free Press Journal