Mediaboss Marketing

Starring: Gong Yoo, Kim Go-eun, Lee Dong-wook, Yoo In-na, and Yook Sung-jae

Genre: Fantasy, romance, drama, historical

What it's about: There's a good chance that if you're a K-drama fan then you've either heard of or watched Guardian before, but if you haven't yet then this is your sign to do so. Also known as Goblin, the show centers on Kim Shin (Gong Yoo) a Goryeo dynasty general who is wrongfully killed and sentenced to live forever as a Goblin. The only way he can truly be freed from his immortal coil is by removing the sword in the center of his chest, but the only person who can remove it from his chest is his bride. Enter: Ji Eun-tak (Kim Go-eun), a sweet-as-can-be high schooler who has some special powers of her own. Then toss in a socially awkward grim reaper (Lee Dong-wook), a cuddly, rich heir as the Goblin's assistant (Yook Sung-jae), and a cheeky restaurant owner (Yoo In-na) and the end result is a charming, emotional drama you'll find yourself re-watching over and over again.

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You're Seriously Missing Out If You Haven't Watched These 33 K-Dramas And Movies On Viki - BuzzFeed

Launched in 2019, EarnKaro is a social commerce app by CashKaro that helps homemakers become financially independent just by sharing good shopping deals over social media platforms like Telegram, WhatsApp, Instagram, and others.

In less than two years, EarnKaro has already registered around two million resellers, majority of which are women, especially from Tier II and III cities, and paid Rs 10+ crore as cashback to app users.

Swati Bhargava, Co-founder, CashKaro and EarnKaro, says, it is a first-of-its-kind zero investment social cashback app that enables savvy online shoppers to earn money whenever anyone shops via their EarnKaro links. They can simply log on to the EarnKaro app and share deals from popular shopping sites like Flipkart, Myntra, AJIO, etc. Whenever anyone shops via their link, they earn a certain percentage as profit.

Swati Bhargava - Co-founder of CashKaro and EarnKaro

The entrepreneur also throws light on the findings of the Sixth Economic Census released by the Ministry of Statistics and Programme Implementation (MoSPI) that reveals women constitute to 13.76 percent of the total entrepreneurs in India. While the figure surely shows growth compared to a decade ago, it also showcases how biased the stats are in the entrepreneurship industry.

EarnKaro offers a win-win situation for every woman in India who wants to be financially independent and have something of her own. The best part is that it doesnt feel like work at all. Young women have their friend circles from colleges, homemakers have their own local networking groups, and social media influencers, make-up artists and other micro-influencers have their followers to leverage. The greater number of people shop using these links, the more profit our members earn, she explains.

Apart from the platform, EarnKaro also provides end-to-end training sessions to help them leverage this opportunity.

We started hosting webinars that covers topics ranging from growing audience and increasing profits, to social media marketing and SEO. From helping them copy-paste links to understanding their network better, we ensure that our micro-entrepreneurs are economically as well as technologically independent. Our team conducts multiple calls to provide unfaltering support, sometimes even during odd hours. We currently have several WhatsApp groups for our women micro-entrepreneurs wherein we constantly share deals and offers that interest their networks, Swati adds.

So far, EarnKaro has generated a whopping Rs 15 crore for its members across Tier I to VI cities of India. Out of all the members earning via EarnKaro, 35 percent are women. Women micro-entrepreneurs at EarnKaro are easily earning up to Rs 25,000 per month working flexible hours from their homes. It also has members who enjoy a larger social media following and influence and are earning a monthly income of Rs 1.5 lakh or more.

Priyanka Jaiswal, Nidhi Katiyar and Keerty

Priyanka Jaiswal, Keerty, and Nidhi Katiyar are three women who are using CashKaro to become financially independent.

Priyanka, who hails from Kanpur, says she always wanted to start her own business and run it her own way but did not have the finances for it.

Joining EarnKaro was a life-changing decision for me. EarnKaro rewarded me at all the right times and kept my motivation high in the race of becoming an entrepreneur. In fact, I needed handholding a lot of times and the team was always kind enough to guide me, she says.

If you work in the right direction, you can witness your growth from a housewife to a successful entrepreneur in a short span of time. The only requisites are hard work and your belief in yourself. I have earned more than a profit of Rs 1 lakh from EarnKaro in less than two years, she adds

Keerty is from Thrissur, Kerala, and is an Electronics and Communications engineer. Like Priyanka, she always wanted to start her own business.

For instance, I shop on AJIO a lot and I keep sharing those product recommendations with my subscribers on YouTube. With EarnKaro, the only change Ive made is sharing EarnKaro profit links of my AJIO products instead of normal product links. So every time someone shops on AJIO through those links, I earn a 10 percent profit. If its helping and benefitting me, Im sure others will love it too. I highly recommend it, she says.

Nidhi Katiyar from Noida has a BTech degree and was working for a software company for six years, but balancing hectic office hours and managing her baby proved to be difficult. She quit her job in 2016 and was looking for something that would offer flexible working hours and an income.

Like everything else, this is also something that requires patience and constant hard work. Its not something that you can start earning money out of right from Day 1. I have been able to earn a lot from single videos also and it has just motivated me more to continue doing the same. Basically, I was a YouTuber first but ever since I've started using EarnKaro, I've become an entrepreneur. So far Ive earned over Rs 52,000 profit from EarnKaro, she adds.

EarnKaro helps Nidhi earn money by sharing product recommendations from top websites like AJIO and Myntra. One of her Myntra haul videos got so many views, and led to a lot of people shopping from her link.

It was amazing because that video alone helped me earn around Rs 10,000, which is insane, she says.

During the initial months of COVID-19, when people in the country were going through immense financial duress, EarnKaro decided to help its women micro-entrepreneurs stay afloat by providing advance confirmations of their profits, even before the expiration of the return period.

During the lockdown, ecommerce was adversely affected as deliveries were restricted in containment zones. While this impacted our business, it impacted our micro-entrepreneurs even more. To help them scale up during uncertain times, we partnered with online education sites, audiobook subscriptions, gaming websites, OTT platforms, etc. The idea was to help them keep their business going during subsequent lockdowns and focus on online consumption-based categories, as opposed to those that were dependent on deliveries. Furthermore, we invested this time in training our micro-entrepreneurs and introduced Profitshala, a virtual guide, for them, says Swati.

Excerpt from:
How EarnKaro is helping women micro-entrepreneurs in Tier II and III cities earn up to Rs 1 lakh per month - YourStory

LONDON & NEW YORK & MUNICH--(BUSINESS WIRE)--Sponsors for Educational Opportunity (SEO), a New York-based organization providing talented and motivated young people from underserved and underrepresented communities with access to educational and career opportunities, today announces the launch of SEO Tech Developer, a new program to address the technology diversity gap for Black, Latinx and Native American undergraduate students majoring in Computer Science and Engineering, and related STEM fields.

The program will be principally supported through SEOs new partnership with The Hg Foundation, a charity with a defined focus on education and technology.

The SEO Tech Developer is an intensive immersion and training program focused on eliminating the exposure and preparation gaps facing underrepresented students seeking to enter the tech industry. In partnership with Codio, SEO has curated a customized curriculum that hones minority students existing tech skills. Centered on a team-based project approach, the program will provide sustained exposure to industry professionals, educators and recruiters to raise the percentage of minority students effectively competing for entry-level roles in the tech world.

The program is supported and seed-funded through a long-term partnership with The Hg Foundation. The Hg Foundations goal is to make an impact on the development of skills most required for employment within the technology industry, focusing on individuals who may otherwise experience barriers to access. The Hg Foundation aims to achieve this by providing funding and operational support to charitable organizations across the UK, US and Europe. The Hg Foundation is supported by Hg, a leading software and services investor.

Through this new initiative, the two organizations have an aligned goal to support Black, Latinx and Native American undergraduates who may otherwise experience barriers to the acquisition of skills that are often required for employment within the technology industry. Oftentimes, such students have their initial introduction to computer programming upon entering college, leaving them significantly behind their peers. Both organizations believe that this initiative will elevate the existing interest among minority Engineering and CS students while supplementing their technical education with the specific problem-solving skills they will need to meet the professional expectations of the industry at the entry-level recruitment stage.

Julian Johnson, Executive VP of SEO-USA, said: We recognize that an existing record of academic excellence, combined with an interest in tech, is not always enough to secure quality opportunities in this sector. SEO Tech Developer is a valuable, new program that helps to provide exposure for future professionals from underserved and underrepresented communities to sharpen their fluency in hard and soft skills required to break through in todays workforce. The Hg Foundation is an organization that has very closely aligned goals and values to ours, so its incredibly powerful to have their support as we push this new, positive initiative in the USA.

Gero Wittemann, The Hg Foundation Trustee and co-lead of Hgs US office, said: Creating a level playing field for those wishing to position themselves effectively as candidates in the talent pools of major tech companies, lies at the core of The Hg Foundation. SEO has a strong track-record of supporting students who can be molded into interview-ready candidates within the fields of engineering and computer science, and across Wall Street and corporate America. We are proud to have linked arms with such an established and proven organization such as SEO, to better reflect Americas diversity within the workforce of an industry with an enormous relevance in todays economy.

The SEO Tech Developer sits within the umbrella of the SEO Career program. SEO Career has a 40-year track record of recruiting, training and providing unparalleled support for underrepresented college students around the nation to succeed in their summer internships.

The overall success of the program will be measured by a combination of progression and attainment metrics. Technical skills levels will be evaluated as students are selected and compared to their levels measured once the program is completed. Participation levels and attitudinal change will also be factored into the employment statistics for each cohort.

SEO is also supported by other program partners, including leading game publisher Take 2 Interactive, e-commerce furniture and home-goods company Wayfair, cloud based enterprise resource planning software Workday, international conglomerate Renew Group Holdings, as well as the portfolio companies of leading tech investors. This backing serves as a new model for a pipeline of diverse talent. Meanwhile, the program partners have an opportunity to serve as program mentors.

About SEO

SEO was founded in 1963 with a mission to provide talented and motivated young people from underserved and underrepresented communities with access to educational and career opportunities. SEOs four signature programs create an ecosystem of excellence. SEO Scholars An eight-year academic program that successfully educates and mentors low-income public high school students in NYC and San Francisco to get to and through college with a 90% college graduation rate. SEO Career The nations premier pre-professional development and internship program for high-achieving Black, Hispanic and Native American college students who are underrepresented in the fields they seek. SEO Law The nations only paid pre-law academic and fellowship program, creates a talent pipeline of pre-law students of color who enter elite global law firms. SEO Alternative Investments Provides education, exposure, training and mentoring opportunities for talented individuals traditionally underrepresented in the alternative investments sector. http://www.seo-usa.org

About The Hg Foundation

The Hg Foundation is a grant-giving charity with a defined focus on education and technology. Our goal is to support those who may otherwise experience barriers to access, with the acquisition of skills that are often required for employment within the technology industry. We aim to achieve this by providing funding and operational support to charitable schemes and partnerships across the UK, USA and Europe where we can demonstrate measurable, long-term and scalable impact and make a difference to those that need it most. The Hg Foundation is registered Charity no. 1189216. For more information please visit the website at http://www.thehgfoundation.com.

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SEO Announces New Partnership with The Hg Foundation Together Launching New SEO Tech Developer Initiative - Business Wire

The importance of digital education has never been more highlighted than how it is right now. The pandemic has shuttered everyone inside their homes.In a grim turn of events, even the children are forced to not see their classmates for months on end. Unfortunately, they are deprived of the interaction they are supposed to get to live a healthy social life. Even college students are having a difficult time adjusting. There is no end in sight to the problem even as the vaccines are slowly being rolled out. Various new strains are being discovered as vaccine-making pharmaceutical brands struggle to keep up.

There is no use in worrying. We need to think that the world intends to spin on like it always has. COVID or not, we have to move forward. Luckily for most, access to the internet is now a human right. In the United States alone, almost 83% of the people have access to the internet.

We are living in the digital age. Never in the history of humanity was a normal person this empowered in a digital world. Everyone has a level playing field in the digital age. It is a world where everybody else is bound by a certain set of rules no one is spared. Fortunately, most transactions can be done through the internet even the education and training of your children.;

Sadly, the digitization of the academe is hard to accept for a few traditionalists. They believe that old school learning is still the way to go. While their arguments have merit, we, unfortunately, have no choice. Going digital is the only option to educate ourselves and our children. What are the merits of the digitalization of school and training?

The most obvious advantage of going digital is that you can learn away fromthe site. The pandemic has cornered everyone inside our homes. Social distancing restrictions cannot make way for face to face classes. It is too dangerous to risk getting an education at the expense of your life.

Going to an online school is great even in a non-pandemic setting. With schools adjusting to online methods of learning, anyone from anywhere in the world can have access to top-notch and quality education. People do not have to relocate and move to another state to learn from their choice of school. With education going digital and completely in the students control, they can create a more engaging venue for them to learn.

With all the spare time you have saved (from traveling and commuting from one place to another), you can focus and redistribute the attention you have to more important things. While education is important, there are other things you have to look at to fully live life even while in the pandemic lockdown. For example, you must have your mental health in check. Connecting with your friends even through virtual methods is a healthy way to keep your mind at ease at no cost. Also, your body must be kept healthy while staying put inside the house. While engaging in online training can be very convenient, it might be too convenient that it might cost your physical health. Wear your smartwatch and walk the minimum amount of steps required daily.

Now that you have more time to yourself, you can make the most of your spare time taking on different kinds of remote jobs to supplement your income. There are many remote jobs you can take on even with an incomplete college education. Copywriting, subcontracting eCommerce SEO services,and being a virtual assistant are only a few options that you can take on as a side job while you complete your online education. These options can net you some sort of income without taking too much out of your time for studying.

Going digital ensures that you will learn holistically. Our world is headed in a direction where everything will be accessible through digital means. Having exposed yourself and your family to digitalized education or training will also indirectly prepare them for the future. It will improve the way you interact and solve problems involving anything in the digital field.

Digitalization paves the way for a new era of learning methods. For us to evolve as a species, we must use the tools we have at our disposal to its greatest extent. Going digital will allow us to unlock new methods to solve problems and learn from them in ways that traditional methods cant cut.

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Why the Digitalization of Education is Important - Student Assembly of the State University of New York

Foran in-home care provider, the benefits of joining a national franchisor arevast, particularly inthe age of COVID-19.Among the infrastructure advantages are marketing benefits, as a nationalfranchisor is in an always-on position building the brand while a local homecare agency focuses on delivering care and eliminates the work that a startupmust take to build a brand and name recognition in their marketplace.

Hereare four major such benefits all ways in which an independent home careagency can receive support for those duties and focus on doing what they wantto do most: deliver great care.

Tapinto all of the built-in advantages of an existing organization

Whilean independent agency must create all marketing materials from scratch, anational franchisor creates a library of established assets for local agencyuse. They have a system in place with established experts who understand how tohelp agencies tap into a variety of media outlets, from collateral to content,digital and social. These experts also know how to capture both earned and paidmedia and, of course, how to manage the best possible website one that driveshits on search engines.

Theadvantage of a national organization is were disciplinedin multiple areas, saysTeresa Celmer, Senior Vice President of Marketing of national in-home carefranchise company BrightStar Care. National branding power is a largebenefit in what we bring to the table, and we want to be able to support localfranchisees in everything they do.

Joining a national franchisor means gainingaccess to a marketing organization that has all marketing tools at theirfingertips.

Content, design, media plans, network buyingpower all marketing channels are in sync to drive brand awareness, she says.

Fill inmarketing blindspots including websites and social media

Aprofessional marketing team can give a home care agency the guidance it needsin how and where to spend its money and fill in knowledge gaps. In terms ofmarketing blindspots for independent agencies, Celmer identifies two big ones:websites and social media.

Iwould say the power of the website is a big one, Celmer says. I think were not spending enough time on websites, which stems fromnot understanding what SEO means. At a national level, were able to be athought leader, but the blind spot is the investment the local franchisee needsto make to not only complement the national message but to differentiatethemselves at the local level.

The second potential blindspot, she says, isinvesting in social media. While there are plenty of agencies that have someexperience with social, plenty of others remain behind.

There is a gap, she says. So as a nationalbrand, were able to bring best practices and playbooks to get them therequickly.

PRpros can steer reporters your way at both a national and local level

Nationalpress matters and can be difficult to get. But local attention matters too, anda public relations team that knows how to blend the two is putting the agencyon a path to success.

I think that some people dont realize thepower of earned media, Celmer says. What the national presence does, from aPR standpoint, is that it sets the stage, but there are also important messagesthat only resonate on a local level.

BrightStar Care helps agencies, for example,tell their story to local reporters, because those reporters and news outletsknow how to translate a story to a local audience the very people who will bemaking decisions about home health services. These stories can then bubble upto a national level, while more broadly, a national outlet can help create abuzz around the agency and lends it additional credibility.

We reinforce best practices for earned mediaand support our franchises on a daily basis, whether through the local news orthe local papers, or through social media as well, Celmer says. We teach themhow to fish, if you will.

Pair with apartner, and focus on delivering care

At the end of theday, a home care agency wants to focus on what it does best: provide care.Marketing and media help make that possible, especially when fueled by anational organization.

Our departmentsvision is to drive revenue, and a lot of it has to do with generating leadsthrough a mixed-media model to fill the top of the funnel, Celmer says.Imagine youre a local agency and your phone is ringing because of thosenational efforts. We are able to be with you every step of the way. We have adeliberate process that we walk through, and it involves not only the marketingteam or recruitment team it involves operations.

In fact, BrightStarCares founder & CEO spends over three hours with every new owner in atraining session that runs through all the proven practices in which they willhelp drive leads and operational excellence to that agency, and to reinforcethe importance of these efforts throughout the sales process.

Our formula issimplification as well as continuity, Celmer says. The local franchiseehas to wear so many hats, so why not be part of a national brand that can helpsupport you?

This article issponsored by BrightStar Care. BrightStar Care is a national private duty homecare and medical staffing franchise with nearly 340 locations which providemedical and non-medical services to clients within their homes, as well assupplemental care staff to corporate clients. BrightStar Care franchiselocations across the country employ over 20,000 caregivers and over 3,500nurses who play a unique role in overseeing the care for each individualclient. To learn more about becoming a franchisee please visit brightstarfranchising.com.

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4 Top Marketing Benefits of Converting to a National Franchisor - Home Health Care News