Mediaboss Marketing

Arinaitwe Rugyendo

KAMPALA Yesterday, Nile Breweries Limited launched a nationwide five-week campaign worth UGX100M aimed at giving a boost to aspiring young entrepreneurs in the digital space.

The offer comes on the heels a new initiative by eeeboworld.com, a Ugandan video-on demand streaming company launching a content creator portal on its website and social media spaces to enable anyone who can create exciting stuff to earn a buck from it.

Following the devastating effects suffered by most youth in the wake of the Corona Virus pandemic, the Nile Breweries Legal and Corporate Affairs Director, Onapito Ekomoloit, said yesterday at the NBLs headquarters in Luzira, a Kampala suburb that the offer is up for grabs by young people who can innovate techprenuership products.

Mr. Onapito says, to participate in the campaign, aspiring youth entrepreneurs across the country will be required to draft a brief plan on how they would use UGX1M to start their businesses and send the outlines to a designated email address (Nile.Breweries@ug.ab-inbev.com). Every week 20 successful entrants will be announced on various partner radio stations across the country and they will take home UGX1 million each.This offer got caught my eye because I am someone who is very much engrossed in finding digital solutions to unemployment in Uganda. And given the Coronavirus pandemic and its implications for the future of work, this offer got me thinking about new ways in which you can create your own job using that computer on your desk or that smartphone in your pocket, in the event that you either win or lose in the Nile Breweries contest.

For example, if you have a passion for teaching, training, making movies or music, you will not only be able to win with Nile Breweries but also make money on a new content creator platform at eeboworl.com by teaching, training, coaching other people online. You can make extra revenue for yourself by creating digital content such as Tutoring Videos, audio lectures poems or podcasts etc

How?

Go to eeboworld.com/creatorsSign up as a creatorSelect your creator category

Create your unique creator url

Upload a profile picture and banner(Your profile will be verified within 24 hours)

Start uploading your content and get ready to publish, add a category to be easier found in the eebo world discovery (search), add tags to optimize your SEO as well as Video/Audio descriptions.

Get paid for youroriginaldigital content!

Sell individual video or audio files

Create playlists and sell multiple videos/audios at a bundle price

Simply sell to fans in other countries!

This exciting platform, the first of its kind in the country, is integrated with Mobile Money in Uganda, Kenya, Tanzania, Rwanda, Ghana, Zambia and is interoperable with Mastercard, Visa, Paypal and can ensure Automatic currency conversions.

Your unique creator URL is basically your own website that everyone can access without login, you can connect your page with your social media and this is why we think our highway is a good opportunity as well for those who wish to participate inMy guide to young Techprenuers:

While this Nile Breweries contest is very a generous gesture from a corporate entity amidst business shutdown due to COVID-19 Pandemic, and while Shs. 1M seems like very small capital, there are several business ideas you might need to consider that require low investment.

According to a shopify blog post article (https://www.shopify.com/blog/low-investment-business-ideas) one of those ideas is Create digital products or coursesIf youve got a talent/job/hustle that can be turned into a digital product, think about packaging it into a new stream of income as you look forward to winning the Nile Breweries contest.

I could sight for you several examples of what trade you can turn into a digital product:

You will be surprised how many people do not know how to boil an egg without having burst in the water or how to make a quick cup of cereal porridge. If you are a chef or a talented cook, you can make such videos and people will be willing to pay and learn from them. Making this kind of video only requires a basic phone camera (which you already have) and good light.

If you are a Pastor, you probably already know how people struggle with techniques of bible study, prayer and meditation. Making small sermons in form of courses can be so helpful to so many followers.

Should I even bother you with an example of teachers? The pandemic closed all schools and parents have struggled with keeping the kids in learning mode. Many parents are now buying question and answer pamphlets. Imagine if they had these Pamphlets in Video? AND this new normal wont change even after COVID19, it just began.

Online business helps you to optimize your time at your current job without disrupting it. It helps you create an extra income from what you love to do and are probably already doing.

At the risk of being branded a brewery publicist, I honestly think the Nile breweries campaign is a rich opportunity if you consider to start your own online business.

There are several platforms that can help your online business. You can choose from Youtube to social media pages like facebook or IG or even a TV show. The challenge however is how you do make money from these platforms?The new platform eebo that is easier to use with direct-to-market tools is launching very soon. It gives you selling tools like mobile money and VISA integration which can help you sell and your fans to buy. It also has tools like a newsletter which help with customer engagement and outreach.

Unlike Youtube where there are millions of creators jostling for visibility, eebo has simple and effective discovery.

All you will need is to constantly inform you social media followers about your new projects on eebo and ask them to go buy. Eebo is like a digital shopping mall for digital products.

It is important that you prepare very well before you make your application to Nile breweries. I recommend that you learn more about how eebo works.

Visit the blog.eeboworld.com or contact them at office@eeboworld.com.I wish you the best.

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ARINAITWE RUGYENDO: Attention to Ugandan Young Digital Citizens: Here's an Opportunity to Create a Digital Job and earn big During COVID-19 -...

Many newbies in SEO and online marketing have no idea why they need certificates and what to do with them. What can be done with the electronic certificates? First, you can download them and post them on your website or social media page. It can be printed and hung in the office. Received certificates can be attached to the portfolio and sent to a potential employer. It is easy to verify their authenticity in search engines and social networks there is a verification of issued certificates. So, if you decided to pass through the Google SEO certification process, the below advantages will give you additional motivation.

Key Advantages of Google Certification

Google offers free training and certification in contextual advertising (AdWords) and Analytics. Thus, you will prove your knowledge and qualifications in the field of online advertising. Training and exams are carried out on the Academy for Ads portal. This is a learning resource for advertisers who run ads on Google.

The received certificates will be valid for a certain period:

To get an AdWords certification, you must pass two exams: AdWords Basics and an exam in one of the specializations:

Each of these exams will give you a certificate in their specialization. You can get several certificates at once if you specialize in more than one type of advertising.

You will have 90 minutes to answer 65 questions: a passing score is 80% of correct answers. If you do not have time to answer 65 questions correctly before the time expires, the exam is not passed. If you give less than 80 correct answers, even if you meet the time limit, the exam is not passed as well. Most questions have 4 possible answers. They are very simple and do not even require special knowledge in AdWords, it is enough just to think logically.

If you still hesitate if it is worth your time and efforts, take your time to familiarize yourself with the advantages these documents give:

Meanwhile, if you want to deepen your knowledge in digital advertising or SEO, we also recommend taking courses on Ahrefs or SEMrush. Lets take a look at these two learning resources and consider the best option in Ahrefs vs SEMrush fight.

Getting Certified with SEMrush

SEMrush is one of the most popular and powerful services that allows you to track the experience of competitors, conduct marketing research from analyzing site positions in the Google search or social media, find keywords, conduct an SEO audit of an online resource, etc. Such business giants as Amazon.com, eBay, Forbes, BNP PARIBAS, and others work with the service.

This full-fledged online platform has two educational sections Knowledge Base and Academy:

The platform provides users with certificates on all the available courses after passing the exam. If you havent passed from the first attempt, you can retake the exam and get your e-certificate via email. Remember, this document has an expiration date, which is usually 1 year.

Getting a certification from SEMrush is a sign of quality. The wide functionality of the system makes it indispensable for marketers, website developers, SEO, and SMM specialists.

Getting Certified with Ahrefs

Ahrefs positions itself as an SEO promotion tool, which is aimed at solving the following tasks:

Like its competitors, Ahrefs offers customers the opportunity to take the online course for studying its marketing toolkit. Besides, Ahrefs provides a video tutorial for business blogging, which may be interesting for those companies that try to improve their brand awareness.

Also, you are free to use its SEO and Tech blogs and learn lots of useful information from Ahrefs specialists. More than 150 carefully-written posts are already at your disposal for free.

In Conclusion

You can learn the basics of SEO by reading articles on thematic blogs. Dozens of SEO agencies publish interesting materials for young professionals and entrepreneurs every day. The only disadvantage of such training is the lack of a clear system.

If you need structured knowledge in the field of optimization and search engine promotion, we recommend taking SEO courses. Courses differ in the complexity of the program, the amount of information, cost, and duration. If you still cannot decide where to take courses on SEO, determine how much knowledge you need and what areas are interesting for you. Then, proceed either to Google certification courses or to alternative options like SEMrush. Invest your time only in those activities that you are interested in, or the stream of specific information will get you stuck in the first lesson. Good luck!

KHTS FM 98.1 and AM 1220 is Santa Claritas only local radio station. KHTS mixes in a combination of news, traffic, sports, and features along with your favorite adult contemporary hits. Santa Clarita news and features are delivered throughout the day over our airwaves, on our website and through a variety of social media platforms. Our KHTS national award-winning daily news briefs are now read daily by 34,000+ residents. A vibrant member of the Santa Clarita community, the KHTS broadcast signal reaches all of the Santa Clarita Valley and parts of the high desert communities located in the Antelope Valley. The station streams its talk shows over the web, reaching a potentially worldwide audience. Follow @KHTSRadio on Facebook, Twitter, and Instagram.

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Where To Get Certification In SEO And Online Advertising - KHTS Radio

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COVID-19 has created the need for virtual internships as cases continue to increase. Due to this, many students have been able to apply for internships they were not able to previously, resulting in more competition between applicants. In the communications field, internship opportunities have been posted and students have been updating their resumes to increase their chances of being chosen. However, there are many ways to further improve your resume that students may not know about and that recruiters would be interested to see. Here is a list of hidden gems that could help build your resume in communications:

Being certified in Creative Cloud is a great way for your resume to stand out. Knowing how to put information out on multiple platforms is something many in the communications field are learning to do. You can get certified in most of the platforms on the Creative Cloud and all it requires is taking an exam. Adobe is in the process of updating its Creative Cloud certification exams and they should be up and running before the end of this year.

LinkedIn is known for its professional networking capabilities, but many do not know about the training courses it offers. It has more than 16,000 courses covering a range of topics, from leadership to data visualization. Many of the courses can be used to help people achieve successful careers in communications and taking one of these courses could provide you with more knowledge and skills you can use to strengthen your resume.

Google offers free tools to get better at reading and analyzing data. In the communications field, many new positions have been created that have to do solely with data and how to use it for marketing purposes. With our world going digital more and more every day, learning how to use that data to better a company would be a great skill to have that many companies look for.

The University of California offers a free course to become a SEO expert. SEO is something heavily relied on in communications, specifically journalism, because it helps create the best search engine ranking. Many companies are requiring their employees to be knowledgeable about SEO and it would make a student appear one step ahead to have that knowledge on their resume.

Canva is a site that allows you to make simple graphic designs like flyers or Instagram posts. They also have courses you can take that teach you how to build a consistent brand. This might not be a skill you can list on your resume but knowing how to build your personal brand is another way to separate yourself from others. How you conduct yourself and what you choose to show online are important, and if you build a good brand for yourself, your peers and recruiters will notice.

Communications is an ever growing and ever-changing field that requires you to be a jack of all trades in some instances. Building up yourself and your resume will help you get the internship and career you want.

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5 ways to boost your resume The Famuan - Famuan

Launch a successful Shopify store with a 30-hour guide to SEO, dropshipping, design, and branding

Shopify is an e-commerce solution designed to help you build an online store. You can sell products through point of sale (POS), social media, and marketplaces. Also, youll get tools to create, execute, and analyze digital marketing campaigns.

Although Shopify simplifies the process of creating an online store and marketing channels, the way you implement the tools to grow your business is up to you. Some knowledge of design, branding, SEO, and drop shipping are essential. The best way to get started is with online training on the Shopify bootcamp course.

The six-course bundle covers a broad spectrum of lessons on how to build a Shopify store for selling private label products, best practices on search engine optimization (SEO) to rank your online store, and dropshipping. Lets explore the details of this bundle:

Each course in the Shopify bootcamp bundle, are taught by instructors from Skill Success. Most of these courses are short, and you can finish them in a week. If you have a basic knowledge of Shopify, my recommendation is to do the design and branding masterclass.

Youll learn how to leverage your brand with social media, photos, and videos. Just having a beautiful online store is not enough. You must persuade visitors with your copywriting skills. Heres a nice video explanation of this topic.

Online shopping is always convenient, but this year its a necessity, and thats why having an e-commerce site will help your business grow. All you need is time and a bit of practice. You dont have to learn any programming to create the website.

So get yourself enrolled in the Shopify bootcamp course and start creating your website. The deal is available for only $30.

Your Shopify store is up-and-running, but it's missing something. That's right, your store needs security.

With his M.Optom Degree in Eye Care Speciality, Rahul worked as a lecturer for many years in the college. Writing and teaching others is always his passion. He now writes about technology and make it digestible for readers who don't understand it well.

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Learn how to run a successful Shopify ecommece store with this bootcamp bundle - MakeUseOf

I never imagined Id write for Pinstripe Alley.

In fact, I joined the staff through a series of fortuitous events. I saw a call for a volunteer staff writing gig on Twitter, and I decided to give it a spin. Why not? It sounded fun, and I had a few hours to kill. I could write a recap for my submission, no problem. After all, I spent years reading Mike Axisa break down games with razor-sharp clarity and vivid detail over at River Ave Blues.

I wrote a pretty crappy recap for a pretty crappy game. The Yankees lost; Starlin Castro broke up a no-hitter attempt by Jake Odorizzi. Nobody remembers that game. Except me. Because that recap got me hired.

My improbable run at Pinstripe Alley ends today. I failed upward from day one, and I cannot believe a story about Austin Romine breaking out at the plate would one day lead to an editor role, and then running the whole dang site. For someone with no background in sports journalism or communications, the whole trajectory is astonishing.

In my time at PSA, I wrote 2158 posts. A lot of them were forgettable. Most of them, probably. But there are a few Im pretty proud of: The Home Run or Bust series; Rebuilt; an Oral History of Cliff Lee, Yankees ace. Gerrit Cole is a Yankee. Giancarlo Stanton is a Yankee.

Fun times.

What Im most proud of, though, in my time as editor and manager, is the staff I built. The group of writers and editors at PSA, theyre the real deal. I can say, without exaggeration, this staff represents the best collection of talent the site has ever seen.

What you might not know about SB Nation is that were not journalists. At least, not most of us. We didnt go to J-school. We didnt intern with the Star-Ledger. We came on as we were, fans, without any level of training. Its a strange model, but it works to churn out content, which, in turn, drives ad revenue. Its impersonal, and it can suck.

But it doesnt have to.

If given the opportunity to brag for a moment, Im most proud of turning the impersonal personalproviding training and professional development to our writers. I learned to write fast, pull in big traffic numbers, and all that goes along with running a blog in the SEO age, but most importantly, I learned to manage people, to treat them with dignity.

The writers on this team, and at every SB Nation site, they arent widgets. Theyre people. They have goals and dreams and passions, and by God, I wanted to give them something they could take away. Transferable skills. Friendships. A meaningful experience, so they can look back years from now and say, Wow, that was fun. I like to think I achieved that here, and Im damn proud of it.

I stirred up some trouble, of course, took some chances calling SB Nation out for their handling of the AB-5 situation, but Id do that againevery time. Thats the risk you run when you do something you believe in. You cant be careful on a skateboard, man.

No farewell post is complete without thank yous. Such is the tradition, and Im nothing if not a sucker for traditions.

Caitlin Rogers, who herself was caught in the teeth of the business side of SB Nation, deserves more credit than I can express in words. Shes my best friend, my editor, and the reason I didnt quit PSA on multiple occasions earlier. Anything good on PSA over the last few years? Caitlin had a hand in it. And, I dont want to spoil any surprises, but you havent heard the last of her. Ask her about the mystery novel she wrote. Its freaking good.

Jake Devin is my right-hand man. You know the expression when cooler heads prevail? Jakes the cooler head at PSA. Ive never met anyone so calm and cool under pressure. Its remarkable. I hit Jake up at all hours, to interface on the subject of Shane Bieber, or to break down the 4x400 at Penn Relays.

Ryan Pavich, my man is a machine. Not only is he editing at PSA and running the mailbag, hes the sports editor for his college paper. It wouldnt surprise me if I opened up ESPN.com or The Athletic in a few years and saw him on the masthead.

I have a running text message with Josh Diemert, basically all day, daily. Nobodys as smart an analyst as he is. He wants to pursue a career in public policy or economics, but we all know that hes the next Mike Petriello. Any editors at FanGraphs or Baseball Prospectus, if youre reading this, scoop Josh up before somebody else does.

The same goes for Dan Kelly, prospect extraordinaire. Hes the Keith Law the baseball world hasnt heard ofyet. His rapport with the minor leaguers his interviews is the envy of many, including myself. Im so happy he came up through the comments, and through some stroke of luck, we nabbed him on the staff.

I would call Matt Ferenchick the Iron Horse of PSA, but I think that he would appreciate a more obscure nickname. The man traffics in the weird history of baseball, and he has been entertaining readers since 2012. If you ever get a chance, ask him about the time a Yankee had a spaghetti-eating contest with an ostrich. You wont regret it.

John Griffin wrote some of my favorite posts in PSA history. His scorebook analysis, his history of the rivalry between New York and Boston, and his ode to Gerrit Cole, in the style of an epic poem, are all worth revisiting. Hes also my go-to Latin translator, which comes up way more than you would expect. Andres Chavez, meanwhile, in addition writing some of the most in-depth Yankees analysis on the web, has helped me practice my Spanish. Hes a gem of a worker and a friend.

Ryan Chichester, Tom Krosnowki, and Joe LoGrippotheyre the Quinnipiac Pipeline. One recommended another to get hired, and that string of luck has continued to this day. You will see them all as sports broadcasters or journalists soon. Very soon.

Peter Brody, Dan Carty, Cooper Halpern, and Erica Block. Theyre relatively new to the staff, but let me tell you, it feels like Ive known them for years. Carty writes the fastest recap in the East; Cooper delivers the best swing breakdowns youll read; Peter is tireless and thoughtful in every piece; and Ericas enthusiasm for Kyle Higashioka and Paul ONeill brings a smile to my face every time.

I loved you guys, you know.

I loved you so much.

So, whats next? Im not sure. Im going to take some time to not think about baseball. Im going to write some fiction. I have a novel in the tank, and one thats knocking down the door. I have a few short stories in the queue, as well. If you like Stephen King or Paul Tremblay or Stephen Graham Jones, youll like what I write.

And who knows? Maybe Ill get bored and write about the Yankees acquiring Francisco Lindor. You never know. Wherever that may be, I hope youre along for the ride, because whats a writer without a reader?

For now, though, Im off like Bill Debrough flying down Up-Mile Hill on his rickety, old bicycle.

Hi yo, Silver! Away!

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And this one is gone - Pinstripe Alley