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The years best advertising was saluted tonight at The Museum of Modern Art at a gala AICP Awards celebration and screening.

Winners for the 2023 AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards premiered earlier in the week at MoMA. The top prizes in each competition the AICP Shows Advertising Excellence and Advertising Excellence/Campaign winners, the Next Awards Most Next winner and the Post Awards Best of Show honoree were highlighted at a presentation at MoMA. The screening was followed by a reception in the museum.

Judging for each of the three AICP Awards competitions were led by their respective Chairpersons: Sally Campbell, Founding Partner of Somesuch, and Chairperson of the AICP Show; Greg Hahn, Co-Founder and Chief Creative Officer at Mischief, and Judging Chair for the AICP Next Awards; and Jen Dean, Senior Editor at Cut+Run, and Chairperson of the AICP Post Awards. The Chairs, along with AICP CEO Matt Miller, headlined tonights MoMA gala and shared the winners with an assembled audience of hundreds of professionals from the brand, agency, production and post production ranks.

The AICP Shows Top Honorees The Advertising Excellence/Campaign winner for the AICP Show went to Levis The Greatest Story Ever Worn campaign comprising the spots: Fair Exchange and Legends Never Die, directed by Martin de Thurah of Epoch, and Precious Cargo, directed by Melina Matsoukas of de la revolucin. The campaign was created by Droga5.

The Advertising Excellence winner in the AICP Show went to The Greatest for Apple, directed by Kim Gehring of Somesuch and created by Apple. The piece was also a winner in the categories of Direction, Performance and Licensed Soundtrack or Arrangement.

The most-awarded production companies in the AICP Show were SMUGGLER, with seven honors (one shared with Tempomedia), and the US and UK offices of Somesuch, which also earned seven honors. Partizan earned three honors, followed by Academy, MJZ and Pulse, with two honors each.

The most honored directors in the AICP Show for 2023 was Kim Gehrig of Somesuch, with six honors (one shared with Tajana Tokyo), followed by Aoife McArdle of SMUGGLER with four honors and Antoine Bardou-Jacquet of Partizan with three. The Best New Director honor went to the directing team King SHE of Every Other for their work on Diamonds for Apple Music. (King SHE created this piece with Every Other, and are now part of the Somesuch roster).

The most honored agency in the AICP Show was Apple, with six honors, followed by Squarespace, with four honors. BETC had three honors, while Droga5 and TBWAMedia Arts Lab had two honors each.

The AICP Next Awards Top Winners The Most Next Award, the AICP Next Awards Best of Show honor, went to McEnroe vs. McEnroe, created by FCB New York and produced by 456 Studios /Lord + Thomas. This entry was also a winner in the Experiential, Innovation and Creative Data categories.

As the winner of Most Next, FCB New York directs a $5,000 grant from the AICP Foundation to an organization of their choosing. The agency chose Move United , which provides access and equal opportunity to participate in sports and recreation in their community, regardless of a persons ability. Through its national network of more than 200 community member organizations, it offers programs in more than 70 different adaptive sports and serves over 100,000 individuals with disabilities of all ages each year.

The most honored agency at the Next Awards this year was FCB New York, with five honors, followed by R/GA and TBWAChiatDay with three honors and Mischief @ No Fixed Address and Goodby Silverstein & Partners with two.

The list of most honored production or development companies this year included 456 Studios/Lord + Thomas, with four honors, followed by 1stAveMachine and Sanctuary Content with two honors.

The most honored brand at the Next Awards was Anheuser Busch Michelob ULTRA, with four honors, followed by Hilton and Procter & Gamble, with two honors each.

The AICP Post Awards Top Winners Winners of the AICP Post Awards are presented to the individual post production artists behind the winning pieces.. The Best of Show winner this year went to Editor Stephen Dunne of tenthree for Trust is Earned for the BBC, created by BBC Creative. The entry also won in the categories of Montage and Existing Footage.

Dunne was also the most awarded artist in the AICP Post Awards this year, with three honors. He was followed by 2D Head of Department/VFX Supervisor Ryan Knowles and Head of CG/VFX Supervisor Greg McKneally of Electric Theatre Collective, with two honors. They won in the categories of Composting and CGI for Masterpiece for The Coca-Cola Company, created by BLITZWORKS.

Companies whose artists earned the most honors at the AICP Post Awards included tenthree, whose artists won three honors, followed by Cabin Editing Company and Electric Theatre Collective, whose artists earned two honors each. Cut+Run also earned two honors, one of which it shared with Rock Paper Scissors and The Quarry.

The most honored agencies at the Post Awards were BBC Creative, which earned three honors, followed by Droga5 and BLITZWORKS, which earned two each. Most honored brands included BBC and Levis, with three honors each, followed by adidas and The Coca-Cola Company, with two each.

This years honoree for the AICP Post Impact Award was Hank Corwin, founder of Lost Planet, who was honored at a ceremony earlier in the day which took place at MoMA. An award-winning editor of both commercials and feature films, Corwin was recognized for elevating the role of the editor specifically, and the contributions of post production artists in general, to the overall creative impact of a piece of motion content. Artists and executives who worked under him have carried on his tradition of excellence, while his influence on how post production artists approach their work has stretched beyond commercials, to include people working on everything from films to TV series to music videos.

2023 AICP ShowFactListing

Production Companies On Honored Work

7 Honors SMUGGLER

Production Design Apple Data Auction

Visual Style Squarespace - The Singularity

Cinematography Squarespace -The Singularity

Concept Squarespace - The Singularity

Concept Squarespace - The Singularity BTS

Performance - The National Lottery A Christmas Love Story

Original Music - Mercedes-Benz Be One of Many (shared with Tempomedia)

7 Honors Somesuch

Sound Design Spotify Bad Bunny Quizz Direction Bodyform #Periodsomnia

Performance Apple The Greatest

Licensed Soundtrack or Arrangement Apple The Greatest Advertising Excellence Apple The Greatest

Direction Apple The Greatest Visual Style Apple Music Run This Town

3 Honors Partizan

Production Canal+ The Secret Of Wakany

Production Design Canal+ The Secret Of Wakany

Concept Canal+ The Secret Of Wakany

2 Honors Academy

Public Service Announcement Alzheimers Society Its Not Called Getting Old Cause EE Its Not Her Problem

2 Honors MJZ

Visual Style Apple Share the Joy Visual Effects Ladbrokes Rocky

2 Honors Pulse Films

Production B&Q Flip

Music Video Harry Styles Music For A Sushi Restaurant

1 Honor

ANORAK Film

Biscuit Filmworks

CANADA

DIVISION

Epoch Films, de la revolucin

Every Other

Golden LA, BMP Production Co.

Happy Place

Hulu

Intergalactic Studios, Craft, Black Kite

Jyra Films

Love Song

Media.Work

Moxie Pictures, Flies Collective, Where the Buffalo Roam, Blink, Google Creative Lab

pgLang/project3, Freenjoy, Red Productions

Rebolucion

Sanctuary Content

Brigham Young University

Filmakademie Baden-Wrttemberg

Scoundrel

Directors On Honored Work

6 Honors Kim Gehring

Direction Bodyform #Periodsomnia

Performance Apple The Greatest

Licensed Soundtrack or Arrangement Apple The Greatest Advertising Excellence Apple The Greatest

Direction Apple The Greatest Visual Style Apple Music Run This Town (with Tajana Tokyo)

4 Honors Aoife McArdle

Visual Style Squarespace - The Singularity

Cinematography Squarespace -The Singularity

Concept Squarespace - The Singularity

Concept Squarespace - The Singularity BTS

3 Honors Antoine Bardou-Jacquet

Production Canal+ The Secret Of Wakany

Production Design Canal+ The Secret Of Wakany

Concept Canal+ The Secret Of Wakany

1 Honor

Alfred Marroquin Aube Perrie Billy Boyd Cape BRIGHTNIGHT Daniel Warwick Dave Free, Kendrick Lamar Elias Omar Ben Dahhou Fiona Jane Burgess Franois Rousselet Igor Sordokhonov Illimitworld Ivan Zachari Jeff Low Jordan Bahat, Brian & Gordy Juan Cabral King She Lope Serrano Martin de Thurah, Melina Matsoukas Nicolai Fuglsig Oscar Hudson Remington Butler Sasha Rainbow Seb Edwards TAO/S Tom Hooper Tyler Okonma Vellas

Agencies on Honored Work

6 Honors Apple

Best New Director Apple Music Diamonds

Performance Apple The Greatest

Licensed Soundtrack or Arrangement Apple The Greatest Advertising Excellence Apple The Greatest

Direction Apple The Greatest Visual Style Apple Music Run This Town

4 Honors Squarespace

Visual Style Squarespace The Singularity

Cinematography Squarespace The Singularity

Concept Squarespace The Singularity

Concept Squarespace The Singularity BTS

3 Honors BETC

Production Canal+ The Secret Of Wakany

Production Design Canal+ The Secret Of Wakany

Concept Canal+ The Secret Of Wakany

2 Honors Droga5

Advertising Excellence/Campaign Levis The Greatest Story Ever Worn Editorial Meta Amani

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The 2023 AICP Awards Honors The Best Advertising of the Year - SHOOT Online

Gartners annual Security & Risk Management Summit hosted this week drew in more than 4300 attendees a far larger crowd than recent years. Each year, cybersecurity and risk management leaders from across the globe gather to drive digital change, improve their responsiveness to the threat landscape, and share strategies on how to achieve security excellence.

At this years event, many of the conversations centered around how leaders could become proactive business partners, leaning into an offensive pursuit of understanding cyber threats while upkeeping a strong defense.

For those who couldnt join us in person in National Harbor, Maryland, this post highlights notable takeaways straight from the SentinelOne team on the ground.

Gartners Senior Director Analyst, Henrique Teixiera, kicked off the 2023 event by setting a scene all too familiar in todays threat climate. Many CISOs are burnt out and feel they have little control over their stressors or work-life balance, he said. Cybersecurity leaders and their teams are putting in the maximum effort, but its not having maximum impact. As the cost of cyberattacks continues to climb and threat actors further streamline their tactics, many leaders are readjusting their strategies to maximize cybersecuritys impact for their businesses.

This years keynote introduced the idea of the minimum effective mindset a fundamental shift in how leaders approach ROI and lead cybersecurity into the future. Leigh McMullen, Distinguished VP Analyst at Gartner, explained that this mindset enables cybersecurity functions to go beyond merely defending the fort to unlocking their true potential to create tangible value. In this frame of thinking, a stronger security practice can be achieved when leaders shed the notion that security teams must give maximum inputs to get maximum impact and value out of their security investments.

Expanding on the topic of value, both keynote speakers busted several myths to illustrate this philosophical shift. One such myth is that more security tools equals better protection. Not true, said the analysts. Instead, having a minimum effective toolset, or the fewest technologies required to observe, defend, and respond to threats actually help organizations achieve better protection.

Using EDR and XDR technologies, modern enterprises have been empowered to move beyond traditional protection-only tools towards holistic and real-time management across entire digital landscapes. To showcase the power of EDR and XDR platforms, Gartner analysts hosted their first EDR/XDR Showfloor Showdown at this years summit event.

The showdown pitted Prateek Bhajanka, SentinelOne Field CISO and former Gartner analyst, in a friendly competition against industry peers from Microsoft and Palo Alto Networks. Prateek demonstrated how the SentinelOne Singularity Platform addresses a set of use cases defined by Gartner analysts. Prateeks energetic presentation and the powerful capabilities of our platform kept a standing-room only audience engaged to the end.

Global spending on cybersecurity tools numbers in the range of billions per year, but cyber attackers continue to permeate every industry without pause. Facing the reality of shrinking budgets and evolving threats, it is critical for enterprise leaders to extract value from their security tools and make the right investments. This means learning how to leverage the existing potential of their current stacks.

In another packed session, Prateeks presentation, Make Every Dollar Count: Maximizing Value of Security Investments, provided attendees with actionable information for optimizing the value of existing cybersecurity expenditures and tips for making informed decisions to combat cyber threats while working within limited budgets.

This presentation is now available in an on-demand webinar. Watch here!

In todays fast expanding cyber threat ecosystem, artificial intelligence (AI) and machine learning (ML) have become key drivers in automating the processes needed to identify and respond to advanced cyber threats. Designed to learn emerging threat patterns and identify new, malicious behaviors based on existing TTPs, exploits, and malware, AI and ML will continue to transform the security community in ways yet to be discovered.

The SentinelOne booth at Gartners summit sought to showcase the spirit of using AI and ML to power modern cloud security strategies. Proud to be at the leading edge of this innovative work, we highlighted the cloud workload protection, real-time detection, simplified automated response, and hybrid cloud unification delivered by Singularity Cloud.

With tens of thousands of accounts spread across multiple clouds, modern organizations need the right security defending their cloud infrastructure. Singularity Cloud works by extending distributed, autonomous endpoint protection, detection, and response to compute workloads running in both public and private clouds, as well as on-prem data centers.

Learn more about how SentinelOnes AI-powered cloud security is focused on responding faster and smarter to improve your cloud security plan and fuse autonomous threat hunting, EDR capability, and security together to fit your business.

As more enterprises journey onwards towards digital transformation to get ahead of both cyber threats and business risks, security leaders must act as agents of change to implement the minimum effective mindset across data, technology, cyber expertise, and operational controls.

This theme was carried throughout the various sessions featured at this years summit, with several notable ones summarized below:

In a session designed to help security pros understand and prioritize the myriad capabilities and acronyms that make up cloud security cooking ingredients, Gartner Senior Director Analyst Charlie Winckless asked the audience, Is your cloud kitchen in order? He described what each technology brings to an organization, and when and how to use them most effectively.

Managed Detection and Response (MDR) was also addressed as a key part of the value equation. According to Gartner VP Analyst Pete Shoard, MDR solutions differentiate on their actionable deliverables and business-driven outcomes, meaning that the most effective MDR providers work to understand customers business needs to deliver only the most relevant deliverables, risks, and outcomes.

Attendees were also asked to check their XDR state of mind when Gartner VP Analyst Chris Silva discussed the path to an XDR architecture. He explained that rich context in XDR relies on multiple tools sharing correlated data for instant consumption by an analyst or playbook. He outlined three paths for organizations with different needs: data integration, process integration, and risk visibility. Each path included elements of value whether through tool consolidation, data prioritization based on cost, or integration and optimization.

The Singularity XDR Platform empowers security teams with a more efficient way to protect their business critical data and assets against todays sophisticated threats. By unifying extended detection and response capabilities across security layers including endpoint, cloud, identity, network, and mobile, security teams can automate response across their technology stack and gain end-to-end visibility for maximum value.

Singularity XDR is trusted by customers worldwide who aim to approach cybersecurity from a faster, more autonomous angle. Across any digital or analog surface, Singularity XDR:

This years summit has been another one for the books and the incredible turnout has bolstered SentinelOnes resolve to keep innovating, investing, and pushing for a safer future. Wed like to thank Gartner for hosting this value-driven event where cybersecurity vendors, presenters, and customers alike were able to share their insights and new ideas on how to better our approach to both proactive and defensive security.

To learn more about how SentinelOne can help protect your organization, contact us or book a demo and see our value-driven security offerings first hand.

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Gartner Summit 2023 Recap | Maximizing Value In Defense of the ... - SentinelOne

Im high on the fumes of Canadian wildfires drifting to the East Coast, so lets just get into the new release calendar while I can still breathe.

Purge (Avalanche Recordings)

Industrial metal pioneers Godflesh return with their latest effort, Purge. Inspired by and thematically picking up where 1992s Pure left off. All the Godflesh hallmarks are hereclanging drums machine, downtuned, sparse riffing, tight rhythms and Justin Broadricks instantly-recognizable vocal deliveryand Purge definitely captures the same feeling as Pure. Songs like Land Lord and You Are the Judge, the Jury and the Executioner show that Godflesh have plenty of ideas left in the tank and take a different direction from 2017s Post Self.

Thoughts and Prayers (Self-release)

Current and former members of Megadeth, Left to Die, Gruesome, Venom Inc., Soilwork and more team up for more old-school grind madness in Kill Division. Thoughts and Prayers puts a heavy emphasis on the bands punk influences with covers of Minor Threat and Suicidal Tendencies, plus Slayers World Painted Blood. The title track kicks things off and is an original. If World Downfall is your classic grind record of choice, tap in to what Kill Division are laying down.

The Singularity (Phase II Xenotaph) (Nuclear Blast)

The wheels turn slowly, but the wheels turn. Melodic/progressive death metal give us their seventh album in the follow up to last years The Singularity (Phase I: Neohumanity). Of course, its been nearly 10 years since that album came out but Xenotaph confirms that Scar Symmetry havent lost their chops in that time. It took a long time for their seventh record to come to fruition, having been in the works to some extent since 2016, and sometimes the album feels a bit formulaic despite that. Still, its a minor gripe and its good to have Scar Symmetry back.

Adderall (Roadrunner)

Things have been fucking weird in the Slipknot camprecap here if you needand it seems to have culminated with the release of Adderall, the first EP in the bands history. Presumably their last release for Roadrunner, it features the previously-released Death March, three versions of Adderall and new tracks Red or Redder and Hard to Be Here. The non-Adderall tracks are clearly mood pieces or interludes meant to bookend the various versions of the songs. Adderall is probably a mostly-for-the-diehards release, but its cool to see that Slipknot can still cause a stir with their weird theatrics.

Primeval Onslaught (20 Buck Spin)

Lets get right to the hackin and slashin with Portland, Oregons Torture Rack. Their new album, Primeval Onslaught, channels filthy old-school death metal vibes in a way that most of their peers fail to achieve. In large part, its due to the songwriting: Torture Racks music sounds and feels era-appropriate but their songwriting isnt a total rehash. Morning Star Massacre and Fucked by Death take a deathgrinding approach to things while the other eight tracks will split you wide open OSDM style.

Other Shit That Comes Out Today:

Cynic, ReFocus (Cynical Sphere) Extreme, Six (earMUSIC) Listen Glass Casket, Glass Casket (Silent Pendulum) Listen Gridfailure & Interstitia, Sunyata Ontology (Pax Aeternum) Listen The Bleeding, Monokrator (Redefining Darkness) Listen

Our quest to bring culture to the masses doesnt end with articles about what Corey Taylor thinks. We watch movies too, and not just Mortal Kombat ones, thank you very much. Thats why weve partnered with Thunderflix, to bring you the best in music films and documentaries. Sign up here.

Heads up, metal legion! Thunderflix is blasting Agallochs epic concert film straight to your screens. Filmed at Belgiums Biebob (still echoing with their riffs), this is the apex of black, doom, and neofolk metal. Their upcoming reunion show sold out faster than a double-kick drum beat, so dont miss this chance to headbang with Agalloch in the comfort of your living room! Crank it up.

1985 Indestructible

Recommended to Thunderflix by the creators of Heavy Metal Parking Lot, were thrilled to share this hidden gem with you. 1985 Indestructible is a cross between Heavy Metal Parking Lot, Spinal Tap, and Class Action Park. This insanely fun documentary from Rudy Childs has been on repeat at Thunderflix HQ, and we cant get enough of it! Step into the past and explore the explosive heavy metal scene of the 1980s, immersing yourself in the stories and untamed energy that defined a generation of metal fans. Trust us, this ones a must-watch.

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Sh*t That Comes Out Today - June 9, 2023 - MetalSucks

Art Craft #animals #birds #miniature #paper #The Paper Ark #watercolor

Peahen. All images Nayan Shrimali and Venus Bird, shared with permission

Nayan Shrimali and Venus Bird, of The Paper Ark, approach conservation and environmental activism on a tiny scale. The artists (previously) create miniature renditions of flora and fauna that harness the textured, buildable potentials of paper toshowcase the beauty and singularity of threatened and endangered species.

After cutting and layering tiny bits of the material, Shrimali and Bird add details with watercolor, whether on the striped quills of a crested porcupine or the regal crown of the peahen. While largely true to life in anatomy and color, most of the portraits are small enough to fit on the tip of a finger.

Shrimali shares that The Paper Ark has started to create hand-cranked wildlife automata, which you find along with an extensive archive of creatures on Instagram. Shop prints and available originals on Etsy.

Albino ruby-throated hummingbird

Crested porcupine

Endangered pollinators

Madagascan sphinx moth

Glorius scarab beetle

Cape sugarbird

Great egrets

Do stories and artists like this matter to you? Become a Colossal Member today and support independent arts publishing for as little as $5 per month. You'll connect with a community of like-minded readers who are passionate about contemporary art, read articles and newsletters ad-free, sustain our interview series, get discounts and early access to our limited-edition print releases, and much more. Join now!

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A Veritable Aviary of Birds and Pollinators by The Paper Ark Are ... - Colossal

Currently in the monitoring and data collection phase of a viability study, the researchers hope E2 Off-Grid will prove that atmospheric water generation can be done cheaply.

And theyre not the only ones who see potential in their technology. The project was born out of an initiative of Singularity Group, a U.S.-based organization that promotes the use of exponential technologies to solve the worlds most pressing issues.

Singularity awarded the project the honorable mention in a competition among the organizations chapters across the globe to use exponential technologies to find solutions to local problems.

Exponential technologies are roughly defined as those that double their capacity over a specified amount of time. Computers are a prime example of such a technology, said to double their capacity every two years or so. Drones, 3D printing and artificial intelligence are other kinds of exponential technologies.

Making atmospheric water generation cost-efficient would solve Monterreys local problem, but as Ramrez pointed out, if they do that here, their projects impact will be seen across the globe.

He called the extreme water scarcity Monterrey experienced last year a sample of what other places around the world will see as climate change and human activity continue to alter natural environments and processes.

Climate variability and climate change are presenting more and more challenges to us, so we have to help, not only on the demand side by administering water better, but also on the supply side by looking for alternatives tailored to our environment, Ramrez said.

He cited atmospheric water generation alongside rainwater capture and the treatment and reuse of sewage water as some of those alternatives.

The idea is to scale up the technology currently generating atmospheric water at E2 Off-Grid to create larger substations that can be placed strategically at humid areas in and around the city. By taking advantage of places like the slopes of the mountains that rise out of the surrounding desert, they claim theyll be able to inject up to 60% of Monterreys water needs directly into the city system.

Innovaqua CEO Bonilla estimated that the job would require around 25,000 substations.

Acting as a kind of mediator between academia, the private sector and soon the government is Jorge Lerdo de Tejada, Singularitys ambassador in the Monterrey chapter. He has already lost one lead professor to a dispute over which stakeholder may ultimately benefit from the project, and hes trying hard to prevent another such setback.

Regardless of the fact that this idea was conceived by Innovaqua, picked up by Monterrey Tech and will hopefully be adopted by the government, the main idea is to make it a reality, he said. Without claiming authorship or saying I am, I am, I am, we just have to say We are, and we can do anything if we work together.

Lerdo de Tejada has his work cut out for him, though.

While Bonilla's intention to help his city provide water for its inhabitants is apparent, the CEO is clearly driven more by potential personal gain than altruism. Innovaquas atmospheric water coolers for homes and offices cost $1,900 a unit.

And while he believes that the current political environment in Nuevo Len is favorable to solutions such as theirs, Lerdo de Tejada has a difficult soul to convert in Juan Ignacio Barragn, director of Monterreys water and drainage department.

Barragn has already turned down several offers for atmospheric water generators from companies outside of Mexico due to the high cost and low volume of water they produce. He called it very interesting technology for people in extreme situations of water scarcity, but has yet to see anything that could convince him that it is a viable solution for Monterrey.

That technology is absolutely not of interest to an organization like a public water administration, he said.

Claiming that the three reservoirs servicing Monterrey currently have enough water to last the summer even in the case of no more rain, he is relying more on smart water management than bold innovations to ensure the citys taps dont run dry again. The water authority is building an additional aqueduct at the largest of the three reservoirs in an attempt to improve its ability to administer the resource effectively.

Still, Barragn is not opposed to atmospheric water, if someone can prove to him that they can make it work money-wise. And that is one big hurdle to hop.

They would have to achieve a technological innovation that would change the history of the world, he said.

Lerdo de Tejada is confident that the project has the exponential factor to improve rapidly enough for him to present his world-changing idea to the government by the years end.

Still, he admitted to certain doubts about the projects viability and ability to be scaled up to the city level. Researcher Ramrez is looking into the possible ecological effects of removing from the water cycle humidity that was destined for other areas.

Businessman Bonilla confidently touts his machines ability to produce water from the air while using just a third of the electricity it would take to run an air conditioning unit. Innovaqua engineers are testing new, exponentially more energy efficient condensers.

Time will tell whether Monterrey becomes the birthplace of the potable water production technology that changed the world. In a matter of months, the city will see if there really is enough water in the reservoirs to last it through the summer.

One thing, however, remains frighteningly clear in this uncertain situation: whether it be as grandiose as a history-making innovation or as mundane and difficult as changing the habits we have formed over generations of convenience, both Monterrey and the rest of the world need a solution sooner than later.

For, as Ramrez and other water researchers often say: The most expensive water is the water we dont have.

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Originally posted here:

Researchers hope to solve Mexico crisis by pulling water from air - Courthouse News Service