Mediaboss Marketing

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Videos rule the world today, and its hard to deny that everything we do depends on videos more or less. The same is about marketing that uses audio-visual means even more than we could have ever imagined. What are the most crucial criteria for the videos to appear for business goals, and what are the types of videos that a video production agency could offer as a product?

The videos should be of good quality, and thats logical to assume. But what do we mean by saying good? The components include several aspects to consider:

The list continues to much more points that influence the perception and efficiency of a piece. Regarding the number of specific points to consider, it would be complicated to take everything into account if you dont have any factual skills.

The matter of platforms is highly relevant today, as there are so many tools to use in various spheres. And the more apps appear, the more complicated it becomes to keep all the finesses in mind. But some of the main video types, which are sometimes universal for several platforms and purposes of usage on the same platform, are the following:

Some of them are combined, and others are used for other purposes than for which they were initially created. The main idea in all of them is to make these situations and contexts the most realistic and humanely possible.

To shoot expressive yet meaningful content, you can use several options: trying to use your own means and people, addressing acquaintances, and using professional services. Only the latter option has the most chance to be successful, but finding a reliable production company is also a deal.

Local and global social marketing agencies often offer related services to provide a full-fledged experience and secure their work from being wrongly interpreted or realized. Socially Powerful is one such company that appreciates the time and priorities of its customers, and provides end-to-end services. Go to the website to see a full list of options.

Video production for social marketing can seem tricky if looking at the deal superficially, and it turns out to be overwhelming when you dive into the pitfalls. Benefit from audio-visual marketing means with Socially Powerful, and feel confident about what you do.

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The role of video production in marketing through social media - BOSS Magazine

Dive Brief:

Gummi brand Haribo is bringing the sweetness this National Gummi Bear Day in an effort to uplift consumers at a time when there is an ongoing national discourse around the negative effects of social media. Haribos push was planned around findings from Pew Research showing most Americans get their news from social media, and from Psychology Today, which referenced a study indicating that increased exposure to positive news can insulate readers from the effects of negative news.

To help fill consumers positive-news bank, the brand for one day only and starting at 9 a.m. ET on April 27 will run its Good News Goldbears news broadcast. Leading up to the effort, consumers could call the Good News Hotline and share positive news for the chance to be featured during the effort. Haribo isnt new to playful social media efforts, having previously created an augmented reality lens on Instagram to make adult voices sound like children as part of a larger campaign.

The brand also crafted a custom print with Vans, representing a continuation of its initial collaboration with the shoe maker that was launched earlier this month. While not tied to its gummi bear day festivities, Haribo in press materials also teased a forthcoming Goldbears pack mix timed for summer.

This years National Gummi Bear Day effort marks the second such celebration for Haribo, which created the holiday last year in partnership with the National Day Calendar to honor the 100th anniversary of its iconic gelatin bear. For its initial effort, the brand hosted a year-long sweepstakes rewarding four consumers with a weeklong vacation to Myrtle Beach, South Carolina, and again encouraged consumers to engage with the brand on Instagram.

Other marketers have unveiled cheeky efforts aimed at honoring an on-brand National Day. For example, mustard brand Frenchs last year partnered with artisanal donut maker Dough Donuts for a mustard-flavored donut in honor of National Mustard Day. Similarly, Applebees for National Wing Day unveiled a series of wing sauce-inspired lip glosses along with an original music video called Taste My Face.

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Haribo fills social feeds with only happy news - Marketing Dive

As firm leaders expand their firms footprint, account-based marketing (ABM) should be part of their plan. It can help you identify and cater to a specific market through the sales and marketing teams efforts.

Gitnux summarizes (ABM) like this, Account-based marketing (ABM) is an increasingly popular form of B2B marketing that focuses on targeting individual accounts instead of large groups or an entire market.

What does that mean? It means that your sales and marketing teams work in tandem to create personalized experiences content, events, promotions, and solutions for specific, high-value accounts rather than blanket approaches, such as by industry or service line.

For those looking for a quick primer, WebFX created a six-minute video.

With traditional, lead-based marketing, when someone completes a task, such as a form fill, download, or click through, a value is assigned. Those folks are then moved into a marketing qualified lead funnel and could take months (or years) to convert to a client. Also, those leads equate to a single person. Often when wooing a client, there are multiple decision makers rather than one person.

In June 2022, Hinge Marketing released Why a B2B Account-Based Marketing (ABM) Strategy Must Be A Priority, which says traditional and digital marketing and sales tactics arent working as well as they once did.

So, why does an accounting firm need ABM? To:

To take your firms marketing strategy to the next level, consider these steps:

DocuSign, wanting to increase their traffic and opted for an ABM approach. Increasing click-thru-rates was the priority in addition to boosting the number of conversations with the accounts most likely to buy.

The DocuSign team initiated a targeted display ad campaign for over 450 enterprise accounts. The ad messaging was personalized to buying stage and industry. Six industries were targeted, with specific images, logos, and testimonials. Customized, industry-specific content was also shared.

Results of DocuSigns ABM campaign included:

Moving from a lead-based marketing model to an ABM model is challenging, even for the best marketing and sales teams.

The first roadblock is to remedy randomly-stored data in a CRM or MAP tool, such as anonymous website visits, 3-rd party research, and false form fills, and how it aligns with a customers journey.

The second roadblock is the sales and marketing team misalignment. If the teams are siloed and use disparate data and metrics, getting them to agree on a single approach could be challenging. The goal of ABM is getting sales, marketing, and even operations working toward the same objectives and using the same data sources and metrics.

Data distrust is the next roadblock. When there are data gaps, confidence lacks, and inaccurate and unreliable data, how can your marketing and sales teams feel confident they are driving toward the right results? Artificial intelligence, predictive analytics, and your tech stack can instill the confidence needed to reach goals.

The final roadblock is your tech stack. 6Sense writes, A platform that integrates seamlessly with your CRM, marketing automation platform, and web personalization tools, that gives the entire revenue team the same view into which accounts are showing meaningful activity, where they are in their buying journey, and what efforts are working to get them moving through the funnel.

If you want to take your firms marketing initiatives to the next level, using an ABM strategy might be your next step. Your tech stack and team must be up to the task, which means an investment in software, education, and time.

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Say Goodbye to Ineffective Marketing Tactics: Why Your Firm Needs ... - CPAPracticeAdvisor.com

PRESS RELEASE

Published May 1, 2023

The marketing agency is now helping medical spas communicate with their potential and existing clients at every stage in their customer lifecycle, targeting and re-engaging the best leads through creative media techniques.

More information is available at https://digitalpagemarketing.com

The service update at Digital Page Marketing responds to recent research that found that seemingly minor changes in the way a brand engages users on social media can alter their engagement in major ways. For example, Fourth Source reported that posts with a location tag, or 'geo-tag', will receive 79% higher engagement on average than those without one. Similarly, video posts on Instagram get 21.2% more interactions than images.

The marketing agency can help med spa clients scale their social media marketing approach, creating lasting impressions and extending their reach to dominate the local market. This typically begins with split testing to identify the solutions that deliver optimal conversion rates and eliminate guesswork.

The agency's branding professionals, marketers, and social media experts deliver strategies that are goal-oriented, whether the medical spa is looking to improve its reputation in the saturated local industry or fill the calendar with bookings over the spring-summer season. Using results-driven social media strategies, the agency will combine creative images, videos, audio, and text posts that optimize brand exposure and online activity.

Digital Page Marketing will control every aspect of how the med spa appears online, from the reviews left on its GMB listings to the posts and conversations on its social media profiles. Moreover, it can use cross-promotion to legitimize the business and encourage trust, while transforming social media engagement into appointments through strategically placed links and booking tools.

The company will generate leads for beauty facial appointments through hyper-local targeted marketing techniques, before qualifying the best prospects for re-engagement. As such, medical spas and beauticians can acquire databases of top leads most likely to recommend services to others and return to the business time and again.

A spokesperson for the company said, "Take control of how your company looks online. We are here to help you build the right social media strategy that fits your goals and takes you to where you want to be."

More information can be found by visiting https://digitalpagemarketing.com

Digital Page Marketing[emailprotected]+1-800-486-99574738 Anaconda Road

United States

COMTEX_431380597/2824/2023-05-01T10:59:30

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Med Spa Social Media Marketing & Management: Brand Awareness ... - Digital Journal

First of 2 parts

WE seldom read opinion editorial articles that are presented in two parts. This is probably the first time I would write such a series, but only because it's relevant.

For this part, I will talk about our subject's profile, the two businesses she is engaged with, what makes her a successful entrepreneur, and the unique concepts her enterprises offer. For the second part, I will talk about her ethical and sustainable business endeavors, her social marketing efforts, and ultimately, her advice to aspiring women and entrepreneurs who wish to follow suit.

I had the opportunity to interview the famous Bianca Araneta-Elizalde. She has been a '90s icon, appearing in various commercials, endorsing some of our well-loved brands and products back then. And just like any other celebrity, she embarked on a great business journey while juggling her role as a full-time mom and a loving wife to media scion, Juan Elizalde.

Despite her hectic schedule, she spared some time to talk about her ethical and sustainable business practices from her restaurant brands: The Wholesome Table & Jammers Boracay.

I asked her definition of being a successful entrepreneur. She believes it is how the general public patronizes your products or services. These products or services must be fulfilling the needs of people. Thus, it should help the business achieve its bottom line as you continuously innovate it. Ultimately, it is people loving your brand and making your company top of mind when it comes to products and services. "You must have unique offerings while addressing the needs of your audience," Bianca shares. The Wholesome Table was impactful because it became an extension of her lifestyle organic and clean eating. It was timely, as people became more conscious of their health and wellness, especially when Covid-19 erupted three years ago.

On the other hand, Jammers Boracay was an upgrade to the nostalgic restaurant we enjoyed back in the '90s. For those unaware, Jammers Boracay, located in D'Mall, was owned by Miguel Walsdorf, a New Yorker who fell in love with the island. However, Mr. Walsdorf passed away, and the wife, who took the cudgels of running the business, decided to return to her country during the pandemic. The Walsdorfs and Elizaldes were good friends, so the wife decided to turn over the company to the latter. Consistent with what Bianca believes in, she acquired the business and created a world-class menu that caters to tourists and locals alike, at the heart of one of the world's best beaches.

To make the concept ideal for the global palate, she infused all-time favorites with the famous burgers that Jammers has been recognized for. To make it unique, she introduced various concepts, such as island favorites coming from Hawaii and Cuba. There are also seafood spreads locally known to us as the Boodle Fight, so the clientele of families, barkadas, and friends can also enjoy island feasting and togetherness.

From the menu concept alone, she thought that Jammers should cater to different types of vacationers: from backpackers, to honeymooners, to families and friends who visit in groups.

It is excellent to note that our interviewee walks her talk; from her lifestyle choices comes The Wholesome Table; from her brilliant ideas believing that entrepreneurs should be unique, comes Jammers Boracay. Certainly, we will be all the more interested in how she executes her ethical and sustainable business practices, most importantly, her social marketing efforts from her business ventures.

Stay tuned for part two, as we discuss more of these concepts next week. In the meantime, since summer is in full swing, why not pack your bags and fly to Boracay to try out Jammers' menu?

Alvin Neil Gutierrez is an assistant professor of the Department of Management and Organization of the Ramon V. Del Rosario College of Business. He teaches Strategic Human Resources, Organizational Development and Organizational Behavior to Undergraduate and MBA students.

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The sound of good management - The Manila Times