Archive for the ‘Social Marketing’ Category

Social Panga wins the integrated marketing mandate for Tata AIG … – ETBrandEquity

TATA AIG and Social Panga Social Panga has won the integrated marketing mandate for Tata AIG.

The general insurer has joined hands with Social Panga, to strengthen its presence in the digital space.

Social Panga will be handling the creative communication for social media for the Tata AIG brand. In a category with many players creating interesting content for the audiences, Social Panga will ensure Tata AIG stands out with innovative, and clutter-breaking content and campaigns, the company stated in a press release.

Riaan Rodrigues, senior vice president - digital business and marketing, at Tata AIG said, As a company, we understand its important to have an insurance cover to mitigate ones risks. We believe that creating a deep engagement with our customers over the digital platform is vital to ensure they understand the various insurance solutions that we offer.

Himanshu Arora, co-founder, Social Panga, said, There is so much scope to make Insurance as a category an interesting one and we are going to make an attempt towards the same. Super excited to work with Tata AIG to make the conversations around insurance a little more fun and impactful for people.

While keeping ourselves aligned with Tata AIG's tone, Social Panga will work to make content in a more fun and palatable way, Arora added.

Consumers want your narratives to be not just authentic but inclusive, the author writes.

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Social Panga wins the integrated marketing mandate for Tata AIG ... - ETBrandEquity

Influencers and social commerce in travel – PhocusWire

The goal of travel industry marketers hasalways been to build efficient direct-to-consumer relationships bycost-effectively expanding brand reach, enhancing traveler engagement andmaximizing customer lifetime value.

Data privacy regulation (e.g., the impendingdemise of third-party cookies) is disrupting digital advertising by impairingthe relevance of important targeting data, which will further elevate theimportance of direct consumer relationships.

Travelbrands, particularly hoteliers, compete with online travel agencies (OTAs) thattransact approximately 50%of online hotel bookings in the United States.

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Accommodation bookings also generate thelions share of OTA profitability. In the highly fragmented tours andactivities space,52%of bookings are through intermediary channelswith only about25% of bookings currently processed online.

Theconfluence of these forces creates a catalyst to engage directly with consumersthrough social commerce a rapidly growing sector where travel currently lags.

According to one projection, U.S. socialcommerce will more than double from$37billion in 2021 to $80 billion in 2025, growing its share of totale-commerce sales to 5.2%.

Thispreview looks at how social marketing has evolved, how consumers interactwith brands and nuanced differences for travel.

Learn more

Thefull report provides deep analysis of how loyalty and marketing has evolved,how influencers are compensated, strategies of different travel brands, aligningattribution with conversion and much more.

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Influencers and social commerce in travel - PhocusWire

Milk & More appoints chief customer officer to boost e-commerce team – The Grocer

Milk & More has appointed Neil Borer to the role of chief customer officer in a boost to its e-commerce team.

Borer will be tasked with driving brand awareness of theMller-owned doorstep delivery service through social marketing, enhancing customer acquisition and increasing basket sizes.

He will begin on 27 March. The brand said he brings 29 years of experience to the role.

We are delighted to welcome Neil to the team, his experience and passion will play a vital role in our ambitious growth strategy and plans for the years ahead, in driving our unique offering within the market, said Patrick Mller, CEO at Milk & More.

Borer has worked across retail, digital, e-commerce, customer and marketing strategy for key retailers and brands including Harrods, Radley, Dyson, Selfridges and Fenwick.

His role will also entail leading the team in optimising the end-to-end customer journey and digital experience.

This is an exciting time to be joining the business, and I am looking forward to be working with Patrick and the team to help realise the tremendous growth opportunities there are for Milk & More, said Borer.

It follows an announcement last month by the service of a partnership with wholesaler Wholegood, in a move that will double its grocery range and reduce delivery mileage by 35%. Milk & More added 150 new lines to its offering as part of the tie-up, with products now available including River Cottageorganickefir, Minor Figures oat drinks and Montezumas chocolate.

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Milk & More appoints chief customer officer to boost e-commerce team - The Grocer

Cav Futures Named Official NIL Collective for UVA Athletics – Virginia University

CHARLOTTESVILLE, Va. Cav Futures, a Virginia non-stock corporation providing an inclusive marketplace for University of Virginia student-athletes to capitalize on their Name, Image, and Likeness (NIL), has been named the official NIL collective of Virginia athletics, through an association with Virginia Sports Properties.

The agreement allows Cav Futures to capitalize on UVAs brand and marketing assets to maximize NIL branding, education and opportunities for student-athletes. The partnership was negotiated by Playfly Sports, UVAs multimedia rights holder.

The goal is to ensure meaningful, short-term and long-term opportunities for UVA student-athletes and having Cav Futures as the official NIL collective of Virginia Athletics not only strengthens that effort but allows for substantial growth and impact, said Virginia Athletics director Carla Williams. Cav Futures values are consistent withour values and their holistic approach to serving student-athletes has already been extremely beneficial.

As the official NIL collective of Virginia Athletics, Cav Futures is looking forward to expanding our platform as we continue to assist UVA student-athletes in the areas of brand building and educational support, as well as personal and professional development, said Cav Futures executive director Lo Davis. Our values and practices are aligned with UVA Athletics and we are ready to be a key resource in NIL programming and support.

Cav Futures enables fans to contribute to the NIL efforts of UVA student-athletes through several offerings, including one-time and monthly-contributions through its Cav Club online subscription services program. For more information on how to support visit the Cav Futures website at http://www.cavfutures.com.

Cav Futures was formed in March of 2022. It helps UVA student-athletes use their name, image and likeness to be compensated for traditional endorsements, social media promotions, appearances and autographs, in-kind deals and equity opportunities. Cav Futures also assists student-athletes in hiring marketing agents and other representatives or service providers to assist them. In addition, NIL is an opportunity to further strengthen and support the Charlottesville area and university through community and social activism. All programming and student-athlete activities are overseen by Davis and director of marketing and athlete engagement Maddie Walsh.

The Virginia Athletics Foundation will continue to be the sole philanthropic arm in support of Cavalier athletics, providing athletic and educational opportunities to enhance the holistic student-athlete experience. These foundational needs include scholarships, facilities, sport specific, and all-encompassing operational support. For more information on how you can support UVA student-athletes through VAF, visit https://virginiaathleticsfoundation.com.

About Playfly SportsFan Focused, Data Driven. Playfly Sports is the emerging leader in sports marketing, media and technology. By connecting more than 2,000 brand partners with approximately 83 percent of all U.S. sports fans, Playfly Sports delivers scalable, data-oriented marketing and media solutions. Playfly Sports operates at local, regional and national levels with a growing portfolio of multi-faceted, fan-focused divisions. Capabilities include exclusive MMR management, media and sponsorship activation, valuation, consulting, and development, custom advertising creative and digital content production, all along with new revenue-driving platforms and technologies.

Founded in September of 2020, Playfly Sports has made an immediate impact on the sports industry. The company is now home to more than 700 team members located across 31 U.S. states dedicated to maximizing the impact of highly passionate local sports fans. Playfly Sports: Fan Focused, Data Driven. Follow Playfly Sports on social media @PlayflySports or visitwww.playfly.com.

About Virginia Sports PropertiesVirginia Sports Properties is the locally based, exclusive multimedia rightsholder for Virginia Athletics. As a part of the Playfly Sports Properties portfolio of nearly 40 collegiate and high school state association properties, the Virginia Sports Properties team connects brands to UVAs passionate fanbase. Through broadcast, on-site, experiential, and technology-based marketing and media solutions, Playfly Sports Properties fully scalable platform provides marketers unparalleled access to the most highly engaged audiences on a local and national level. Playfly Sports Properties is a division of Playfly Sports. Connect with the Virginia Sports Properties team by visitingwww.playfly.com/properties.

About Virginia Sports PropertiesVirginia Sports Properties is the locally based, exclusive multimedia rightsholder for Virginia Athletics. As a part of the Playfly Sports Properties portfolio of nearly 40 collegiate and high school state association properties, the Virginia Sports Properties team connects brands to UVAs passionate fanbase. Through broadcast, on-site, experiential, and technology-based marketing and media solutions, Playfly Sports Properties fully scalable platform provides marketers unparalleled access to the most highly engaged audiences on a local and national level. Playfly Sports Properties is a division of Playfly Sports. Connect with the Virginia Sports Properties team by visitingwww.playfly.com/properties.

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Cav Futures Named Official NIL Collective for UVA Athletics - Virginia University

ISC West Announces 2023 Programming at The Bridge and Career … – Security Sales & Integration

The Bridges new design has been elevated to reflect the future of the security industry and its professionals.

The Bridge, ISC Wests main stage destination, will once again spotlight innovation and special events throughout the show.

NORWALK, Conn. International Security Conference (ISC) West, in collaboration with premier sponsor Security Industry Association (SIA), has announced premier education and events taking place at The Bridge and Career Zone. ISC West will kick off its annual conference on March 28 at the Venetian Expo in Las Vegas.

The Bridge, ISC Wests main stage destination, will spotlight innovation and special events throughout the show. The brand-new Career Zone, showcased on the Show Floor, will also host a range of informative sessions focused on career growth and workforce development. Throughout ISC West, attendees will discover cutting-edge technologies, expand industry relationships, and find solutions to their security dilemmas while attending industry award ceremonies and hearing from impactful leaders.

This year, attendees will experience hands on learning, networking opportunities and the chance to see new innovations firsthand all qualities that ISC West is known for, says Mary Beth Shaughnessy, ISC event vice president.

The Bridges new design has been elevated to reflect the future of the security industry and its professionals, reports ISC West. Noteworthy events being held at The Bridge (booth #25063) include these education events:

These special events are also being held at The Bridge (booth #25063):

ISC is also highlighting its new Career Zone this year. The hub is dedicated to up-and-coming professionals and industry leaders with various events, including mentorship and skills workshops, along with various educational sessions. In addition, attendees are welcome to visit the headshot studio, where they will receive free professional headshots capturing their confidence, professionalism, and expertise.

Highlights of the Career Zone, located at Booth #2123, include:

The next generation is our future, and we must provide them with ample opportunities to create a better and safer tomorrow, adds Shaughnessy. All industry professionals are invited to experience, learn, and connect with leading industry professionals in the Career Zone.

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ISC West Announces 2023 Programming at The Bridge and Career ... - Security Sales & Integration