Mediaboss Marketing

Identifying the most effective metrics and prioritising the right opportunities for your marketing spend will help you to make the strategic decisions that will drive brand growth, even in an uncertain economic climate.

We explored how proactively investing in brand tracking can help you navigate risksduring an economic downturn. Now, its time to ensure you get more bang for your buck. Let us walk you through the importance of understanding your brand performance and how to use brand trackingto ensure your business remains successful throughout any recession or when facing headwinds.

Evidence from one of our clients during the last recession shows just how important the right marketing investment is to grow your brand. During the 2008 recession, a leading premium chocolate brand was facing pressure from its global headquarters to reduce its media budget by 40% following a weak sales season. However, based on evidence from their Kantar brand guidance programme, our client increased media pressure relative to competitors and achieved stronger communications awareness than all other brands (premium and non-premium).

And our tracking database shows that when brands (at least) maintain their communications awareness, all other brand measures hold up.

Based on our experience, this is how understanding brand performance can lead to brand growth:

The reality is, in times of economic downturn, it takes courage and vision to increase your marketing spend. However, with the right brand monitoring tools, you can start marketing on a budget that works for you, whilst maximising your marketing spend ROI.

Here are some examples of how successful brands use brand tracking to maximise their ROI and drive brand growth.

The right metrics allow brands to steer their marketing strategies to reach and appeal to their target audience. They focus on the needs of the business, aligning metrics with specific goals. For example, if you are a small brand with tight budgets you should focus on campaigns that create brand awareness and use media that is super targeted to your potential customers, to generate short-term wins. Your tracking metrics should then align to these business objectives.

Tip: Investment in digital marketing continues to increase. With brand health tracking, you can identify missing opportunities so that your brand can drive growth by focussing on the right channels. This means you can allocate the correct amount of marketing spend to these areas and avoid spreading your brand budget too thinly and slowing your brand growth.

With the right brand tracking tools, brands understand both the live, in-market impact and the reasons for specific market reactions. This helps them modify their campaign approach and ensure their marketing strategy is bolstered by the content consumers encounter.

Tip: Real-time data can solve some of your problems. As a marketer, you also need to know what to do and where to tweak your campaign. Kantar brand trackingtools will give you the right metrics to assess campaign performance, identify the weak creative and course correct to meet your goals. Reliable metrics can provide the signposts you need to allocate your resources and set you up for success.

When you are planning your marketing spendduring an economic crisis, the main challenge is to make your investment go as far as possible. Success comes from connecting your actions from a holistic point of view, ensuring a seamless campaign without the need for big budgets or data blending.

Consider these brand tracking essentials to maximise your marketing spend ROI:

Now you have all essentials for marketing on a budget. Find out how successful brands use the Kantar brand tracking and brand guidance systemsto ensure their marketing spend goes further - even in times of economic turmoil. Get in touchto find out more.

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Brand tracking essentials: Using brand insight to maximise ... - Kantar UK Insights

Dubai Located at Marjan Island, Ras Al Khaimah, the DoubleTree by Hilton Resort & Spa Marjan Island hires Prism Digital, a Dubai based full-service digital marketing company, to manage PR, Social Media, Influencer Marketing and Performance Marketing following a multi-agency pitch.

With a vision to have a consumer first digital approach, DoubleTree by Hilton Resort & Spa Marjan Island has entrusted Prism Digital with building and growing the brands 360 degree social presence including performance marketing management. Prism Digital will also be taking care of press engagement for the hotel brand strengthening its media visibility in the region as well as conducting influencer outreach and engagement while elevating the brand presence in the region.

Commenting on the partnership, Mr. Lovetto Nazareth, Managing Director, Prism Digital said, DoubleTree by Hilton Resort & Spa Marjan Island is a big win for us, not only does it show faith by the best in the industry in our agency, but also because their values align with ours beautifully. We are extremely excited to work on campaigns that not only will drive engagement but also drive revenue through our AI based performance marketing across all platforms which will enable both the business and the brand to grow.

50 mins away from Dubai, the resort spans across 650 meters of private white sandy beach, villas with furnished balconies and views of the Arabian Sea. The resort offers 13 bars and restaurants, seven pools, paddle courts, a rejuvenating spa, and so much more. Alongside a full schedule of daily activities, guests can enjoy a perfect blend of relaxation and adventure, ensuring an unforgettable getaway.

-Ends-

About Prism:

Prism Digital is an award-winningdigital marketing agency in Dubaithat specializes in creating and managing creative campaigns and performance-based digital advertising campaigns that produce real results. The agency has years of experience in creating ad campaigns for restaurants, hotel chains, entertainment venues, and tourism locations. Having worked with companies in the tourism sector and the aviation industry, Prism Digital has a huge database of 45 Million profiles that have either visited Dubai or are planning to visit Dubai at some point in time. Prism Digital is an acclaimed performance marketing and media buying agency in the region that provides top-notch marketing and advertising solutions to over 150 clients providing SEO, social media marketing, digital branding, and video marketing strategies to boost their business. Learn more about Prism athttps://www.prism-me.com/

Vinisha KhatwaniPrism Marketing Management LLCemail us hereVisit us on social media:FacebookTwitterLinkedInOther

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Prism Digital wins the PR, social media and performance marketing mandate for DoubleTree by Hilton Resort and Spa Marjan Island - ZAWYA

Next week, an online community event hosted by Brock University will aim to help businesses understand the fast-changing landscape of social media.

The event on Tuesday, March 28 marks the eighth in a series of Business Matters panel talks organized by Brocks Goodman School of Business and is moderated by Associate Professor of Marketing Todd Green.

Green says that for most businesses and organizations, the cost of not using social media as part of their marketing promotion strategy is just too high, yet engaging on the platforms represents a steep learning curve, staff time commitment, and continuous education on trends and best practices.

Were hoping this discussion will help show businesses whats new, whats next and cover what they need to know to be successful operating in this constantly evolving environment, he says.

Goodman has assembled a panel of industry practitioners with experience creating and executing social media strategies for public, private and non-profit organizations who will share their expertise and experiences.

Panelists include:

Following the panel discussion, the online audience will be able to participate in a question-and-answer period. To receive a link to the free community event, register online on the Business Matters website.

Business Matters is supported by the Willmot Foundation and is part of the D.G. Willmot Leaders Series. Previous discussions can be viewed online and include talks about how businesses can adapt to changing climate conditions, make more inclusive decisions and learn about craft business models, among other topics.

What: Business Matters: Social Media whats next?

When: Tuesday, March 28 from 7 to 8:30 p.m.

Where: Online via video streaming. Register to receive the link.

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Business Matters event to look at the future of social media - Brock University

Mobile social selling solution enables insurance agents to automate the creation of personalized social posts with one click

SAN DIEGO, March 22, 2023 /PRNewswire/ -- Agency Revolution, which provides websites and marketing automation software for insurance agencies, just launched an AI-powered social media app that enables insurance carriers and agents to create and distribute content to connect with and educate consumer and business clients and prospects quickly and easily.

The new solution uses ChatGPT and Vestorly, a content curation platform acquired by FMG, Agency Revolution's parent company, in 2022. The combination enables agents to deliver content that matches their personal and professional interests while activating ChatGPT to add AI-generated posts, which increase social interactions. Insurance carriers can also use the platform to push content to agents, enabling them to select the information they want to use, adjust as needed, and post from their phones. The platform is also available for financial advisors, announced by FMG last week.

"There's real excitement in the insurance industry about the opportunities with AI and significant buzz around ChatGPT. While many ideas will take a long time to develop, agents and carriers can use our solution to generate relevant and personalized social content right now," said Jason Walker, President, Agency Revolution.

"Adopting social media solutions is challenging, because many tools require too much time and effort from agents and advisors," adds Dave Christensen, Chief Product Officerof FMG. "We have blended two game-changing solutionsVestorly and ChatGPTfor users to automatically generate and personalize engaging posts, creating a better, more efficient way to engage their clients and prospects."

The mobile app benefits from the experience and market leadership of FMG and Agency Revolution. It is built on the firm's Curator platform, which incorporates compliance requirements and social media best practices. Using questions to engage readers, including bullets and emojis, summarizing key points, and including hashtags, the platform humanizes agents' and advisors' posts. Future phases will enable enhanced personalization based on preferences for tone, length, and formatting: a digital voice print that will be added to the agency profile and can be applied to any content on the platform.

About Agency Revolution

Agency Revolution provides websites and marketing automation software for insurance agencies and brokerages in the U.S. and Canada. Its software is designed to help agencies increase revenue and grow retention by automating processes that are typically done manually. This reduces the workload for producers and CSRs while providing the agency with performance and activity analytics in real-time. Agency Revolution is a division of FMG, which powers an all-in-one marketing platform that helps more than 40,000 financial advisors and insurance agents stay connected with clients and grow their businesses. Creating over 200 new pieces of timely and authentic content for its library each month, FMG empowers its customers to execute effective marketing campaigns in an efficient and compliant manner. Based in San Diego, CA, with satellite offices nationwide, FMG combines marketing best practices with cutting-edge technology to give its customers a competitive advantage. For more information on Agency Revolution, please visitwww.agencyrevolution.com.

SOURCE Agency Revolution

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Agency Revolution Leverages Mobile AI Engine and ChatGPT to ... - PR Newswire

AUBURN HILLS, Mich., March 22, 2023 /PRNewswire/ --

Chrysler brand is launching a new multimedia advertising campaign for the Chrysler Pacifica and Pacifica Hybrid that comically showcases the chaotic lives that families lead, while highlighting the harmony that the minivan's ingenious Stow 'n Go, Stow 'n Vac, infotainment with Amazon FireTV, and unprecedented plug-in hybrid range and fuel economy confirms Pacifica's role as the ultimate solution for parents to achieve "Vanlightenment."

"With this campaign, we wanted to bring a bit of light-heartedness to the daily chaos that our Chrysler Pacifica and Pacifica Hybrid owners may experience," said Marissa Hunter, senior vice president of marketing, Stellantis North America. "'Vanlightenment' recognizes that while raising a family is a beautiful event, it often can be challenging and in need of having the right tool or in this case, the right vehicle, that can deliver a sense of peace and order."

"The Chrysler brand is committed to delivering harmony in our customers' driving and ownership experiences that makes their lives easier with innovative high-tech features, award-winning interior design, comfort and safety technology," said Chris Feuell, Chrysler brand CEO Stellantis. "The Chrysler Pacifica and Pacifica Hybrid are specifically designed as the ultimate family vehicle that simplifies and streamlines everyday life, offering innovative and premium seating and storage to carry everything, screens for every child and seamlessly connected infotainment and safety features."

The premiere 30-second television spot, "Courage," features a relatable scenario of how traveling long distances can be chaotic and stressful, especially if you have the wrong vehicle. However, "vanlightenment" is found with the Chrysler Pacifica Hybrid, allowing parents to have the courage and the peace of mind that their vehicle can not only go further, but also will keep their kids calm and entertained with Amazon FireTV and its premium interior.

Two additional 30-second spots are now viewable on the Chrysler brand's official YouTube channel

"Personal Space" (30 seconds)

"Inner Peace" (30 seconds)

The Chrysler brand created the campaign in partnership with Doner.

Chrysler BrandThe Chrysler brand has delighted customers with distinctive designs, craftsmanship, advanced innovation and technology since the company was founded in 1925. The Chrysler Pacifica continues to reinvent the minivan, a segment Chrysler invented nearly 40 years ago. Pacifica delivers an unprecedented level of functionality, versatility, technology and bold styling along with the most standard safety features in the industry and most advanced available all-wheel-drive system in its class. The available innovative plug-in hybrid powertrain takes this revolutionary vehicle a step further. It's the first electrified vehicle in the minivan segment and achieves more than 80 MPGe in electric-only mode, has an all-electric range of more than 30 miles and a total range of more than 500 miles. Chrysler Pacifica is also the most awarded minivan over the last six years with more than 170 honors and industry accolades since its introduction as a minivan. The Chrysler 300 lineup delivers on the brand's promise of accessible luxury, with iconic and elegant design, world-class performance, efficiency and quality. Chrysler is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visitwww.stellantis.com.

Follow Chrysler and company news and video on:Company blog: http://blog.stellantisnorthamerica.comMedia website: http://media.stellantisnorthamerica.comChrysler brand: http://www.chrysler.comFacebook: http://www.facebook.com/chryslerInstagram: https://www.instagram.com/chryslerTwitter: http://www.twitter.com/chrysleror@StellantisNAYouTube: http://www.youtube.com/chrysler or https://www.youtube.com/StellantisNA

SOURCE Stellantis

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Chrysler Brand Brings 'Vanlightenment' to Consumers With ... - PR Newswire