Archive for the ‘Social Marketing’ Category

Many consumers make unhealthy choices, but ‘uptrend messaging … – ND Newswire

Good nutrition and regular exercise can help prevent disease, but substantial evidence shows that only a minority of consumers adequately engage in these and other recommended healthy behaviors. In fact, according to the Centers for Disease Control, only 10 percent of Americans eat enough vegetables, 13 percent get enough fruit and 24 percent exercise adequately.

As a result, many healthy behaviors are what experts would consider descriptively non-normative, meaning most people dont follow the recommendations by engaging in them.

In an effort to help marketers design messages to encourage healthy choices, new research from the University of Notre Dame introduces uptrend messaging. Rather than focusing on the fact that most consumers dont follow the recommendations, it instead emphasizes the positive that the percentage engaging in healthy behaviors is increasing.

The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity is forthcoming in the Journal of Marketing Research from John Costello and Frank Germann, marketing professors in Notre Dames Mendoza College of Business, along with Aaron Garvey from the University of Kentucky and James Wilkie, a senior data scientist at Fetch Rewards Inc.

The study states, A key challenge to developing effective messages that encourage proper diet or exercise is rooted in the unpopularity of these behaviors. And when only a minority of people engage in a health-protective behavior, social marketers cannot truthfully use traditional descriptive normative messaging strategies highlighting that the majority of people engage in that behavior.

Past research has shown that directly pointing out the unpopularity of a behavior tends to discourage engagement.

By highlighting the positive, uptrend messaging allows consumers to infer the popularity of that behavior on their own, leading them to believe it is more popular than they otherwise would, Costello said. This shift in perceptions leads to greater engagement in the behavior.

Across seven experimental studies, the team aimed to address the unhealthy behavior is in the majority quandary and discovered that uptrend messaging leads people to choose vegetables over crackers for a snack or to take a free apple when offered.

They also test the uptrend effect against existing social norm messaging approaches available to managers and policymakers.

In both a controlled experiment and a field study conducted using Facebook advertising, we find that uptrend messaging outperforms other norm-based approaches, Costello said. Taken together, uptrend messaging offers a novel way to shift perceptions of descriptively non-normative behaviors and a practical tool social marketers and policymakers can use to address important societal issues.

The team observed consumption behavior on a Notre Dame Football Friday and conducted controlled experiments both online and in behavioral labs at Notre Dame and the University of Kentucky. Across all studies, they found uptrend messaging drives healthy behavior and outperforms the other messaging approaches they tested.

The study shows that social marketers can positively influence healthy behaviors without deceiving consumers or providing inaccurate information.

Our work provides policymakers and social marketers with an actionable and easy-to-implement messaging strategy that highlights truthful, but unexpected trend information around healthy behaviors, Costello said. We find that uptrend messaging can be used to encourage healthy behaviors that improve consumer quality of life.

Contact: John Costello, 574-631-5171, jcostel4@nd.edu; Frank Germann, 574-631-4858, fgermann@nd.edu

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Many consumers make unhealthy choices, but 'uptrend messaging ... - ND Newswire

Digital Retail Marketing Market will exhibit positive impact during 2023-2027: Rapid growth in social med – Benzinga

NEW YORK , May 9, 2023 /PRNewswire/ -- The digital retail marketing market size is set to grow by USD 902.88 billion from 2022 to 2027 progressing at a CAGR of 26.39% during the forecast period. The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The rapid growth in social media is notably driving the market growth, although factors such as the requirement for a skilled workforce may impede the market growth.

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The report on the digital retail marketing market provides a holistic update, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis.

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Digital Retail Marketing Market2023-2027: Market Dynamics

Market Drivers

Market Trends

Market Challenges

Digital Retail Marketing Market2023-2027: Market Segmentation

The digital retail marketing market is segmented bytype (search ads, display ads, social media, e-mail marketing, and others), platform (mobile devices and desktops), and geography (APAC, North America, Europe, South America, and Middle East and Africa).

The digital retail marketing market growth in thesearch Ads segment will be significant during the forecast period.The online population in this segment is targeted based on their search criteria and frequently visited sites. Digital retail marketing by search ads has higher conversion rates as advertisements are generated in close relation to consumer requirements, based on their search history.

By geography, APAC is estimated to contribute 41% to the growth of the global market during the forecast period.The high population density and the rapid penetration of the Internet in the region are the major growth factors for the market.The high urbanization in this region is further increasing the adoption of digital retail marketing.

This report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters-View Sample Report

Digital Retail Marketing Market 2023-2027: Vendor Landscape

Some of the major market vendors are: 123 Internet Group, Advantage Solutions Inc., AMP Agency, Ascential Plc, BigCommerce Holdings Inc., Daniel J. Edelman Holdings Inc., GK Software SE, Medallion Retail, Microsoft Corp., Salesforce.com Inc., Shopify Inc., SocialSEO, Straight North LLC, Stream Companies, Tesco Plc, The Interpublic Group of Companies Inc., Theory House, Unfoldr B.V., Vivendi SE, and WebFX

123internet.agency:The company offers digital retail marketing service such as digital marketing strategy for companies.

bigcommerce.com-The company offers digital retail marketing such as Google shopping by sales and order, and Klaviyo.

edelman.com-The company offers digital retail marketing for Haleon, HP, Sanofi and Unilever.

Related Reports:Fresh Herbs Market by Type, Product Type, and Geography - Forecast and Analysis 2023-2027:The fresh herbs market size is estimated to grow at a CAGR of 4.32% between 2022 and 2027. The market size is forecast to increase by USD 1,794.28 million.

Online Travel Booking Platform Market by Platform, Type, and Geography - Forecast and Analysis 2023-2027:The online travel booking platform market is estimated to grow at a CAGR of 14.85% between 2022 and 2027. The size of the market is forecasted to increase by USD 1,107.21 Billion.

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Digital Retail Marketing Market Scope

Report Coverage

Details

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 26.39%

Market growth 2023-2027

$ 902.88 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

23.88

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 41%

Key countries

US, China, Japan, UK, and Germany

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

123 Internet Group, Advantage Solutions Inc., AMP Agency, Ascential Plc, BigCommerce Holdings Inc., Daniel J. Edelman Holdings Inc., GK Software SE, Medallion Retail, Microsoft Corp., Salesforce.com Inc., Shopify Inc., SocialSEO, Straight North LLC, Stream Companies, Tesco Plc, The Interpublic Group of Companies Inc., Theory House, Unfoldr B.V., Vivendi SE, and WebFX

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Key Topics Covered:

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Historic Market Size

5 Five Forces Analysis

6 Market Segmentation by Type

7 Market Segmentation by Platform

8 Customer Landscape

9 Geographic Landscape

10 Drivers, Challenges, and Trends

11 Vendor Landscape

12 Vendor Analysis

13 Appendix

About UsTechnavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

ContactTechnavio ResearchJesse Maida Media & Marketing ExecutiveUS: +1 844 364 1100UK: +44 203 893 3200Email: media@technavio.comWebsite: http://www.technavio.com/Newsroom:

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Digital Retail Marketing Market will exhibit positive impact during 2023-2027: Rapid growth in social med - Benzinga

aha elevates Rajshekhar Baddam as the Marketing Head – Social Samosa

aha, a 100% local OTT platform catering to the Telugu-speaking audience, has announced the elevation of Rajshekhar Baddam to the role of Marketing Head. Rajshekhar is a seasoned marketing professional with over 13 years of experience and has been with aha since its inception. He was most recently heading content marketing and was responsible for creating campaigns around ahas shows such as Unstoppable, Telugu Indian Idol, and Sam Jam. In his new role, Rajshekhar will spearhead ahas efforts to bring in new audiences.

Commenting on Baddams elevation to the role of Marketing Head, ahas CEO, Ravikant Sabnavis, said, We are elated to elevate Rajshekhar to this crucial role. He has been instrumental in building our brand and connecting with our audience through shows like Color Photo, Bhamakalapam, Kudi Yedamaithe, 3 Roses, Unstoppable with NBK, Telugu Indian Idol, and Sam Jam, among others. We are confident that Rajshekhars creative thinking and passion for marketing are valuable assets that will help aha grow and be part of every household.

Speaking on his vision for aha as a Marketing Head, Rajshekhar Baddam said, Im honored to take on this new role at aha, and I am excited to work towards building a strong brand identity for aha while also focusing on strategic growth and expansion. We aim to deeply engage with consumers and provide them with an unforgettable experience that they can return to time and again.

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aha elevates Rajshekhar Baddam as the Marketing Head - Social Samosa

Jakks Pacific looks to Roblox to spice up its marketing – Kidscreen

TV commercials, social media advertising and influencers are staple tactics these days when it comes to developing a marketing campaign for toy launches. But Jakks Pacific is betting on a new medium to engage kids: Roblox.

The LA-based toyco partnered with PixelatedCandy last month to add a new world to the developers Fashion Famous Roblox game thats populated with its Ami Amis toys. For a limited time, kids can interact with the brands knitted plush characters and play carnival games for prizes to customize their avatars with.

Jakks is using Ami Amis as a test case to see how effective Roblox is at building awareness for new toys, says SVP of marketing Tracy Warshauer. The experiment has so far shown considerable promise, generating more than a million plays in its first week. And to build on this opportunity, the company is looking at making new Roblox experiences for more of its IPs in Q3 and Q4.

The collectible nature of Ami Amis made it a great fit with Fashion Famouss user base of young girls, who enjoy socializing around collecting, and strengthening their relationship with different brands, both on Roblox and beyond, says Warhauser.

Developed in three months, the Ami Amis experience gives kids precisely five minutes of gameplay, because thats the max amount of time most players will spend before they jump to a new game, says Warshauer. And while the toyco had considered building a new game from scratch, Jakks ultimately decided to partner with PixelatedCandy as a more cost-effective way to market its latest brand globally.

One of the things we loved about Fashion Famous was that a very large percentage of its players are outside the US, which is extremely helpful for building awareness in other key markets like the UK, says Warshauer.

An initial range of Ami Amis collectible toys rolled out to retailers across North America in January, featuring characters ranging from animals to food to retro electronics. And they are due to launch in the UK and Latin America later this year.

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Jakks Pacific looks to Roblox to spice up its marketing - Kidscreen

Tinuiti Named to Inc. Magazine’s Annual List of Best Workplaces for … – PR Newswire

Largest independent performance marketing firm in the US, Tinuiti, ranks among highest-scoring businesses for its ongoing commitment to employee happiness.

NEW YORK, May 9, 2023 /PRNewswire/ -- Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been named to Inc. magazine's annual Best Workplaces list. This marks the sixth year the firm has made the list. The annual honor is based on a comprehensive measurement of American companies that have excelled in creating exceptional workplaces and company culture and includes direct employee feedback through the Quantum Best Places to Work survey.

Tinuiti has broken ground as a workplace that empowers its employees to take ownership of their responsibilities and unique contributions. By treating employees like owners, Tinuiti is able to grow employee happiness as a means of growing its clients' businesses and reinvesting in innovation. This "Culture of Ownership" has driven top-tier performance for client partners, while also attracting diverse talent. Tinuiti's commitment to flexible, remote work options, mental health and physical wellness, has contributed to its streak of award-winning workplace and culture.

Jeff Batuhan, Chief People Officer at Tinuiti, said: "Our talent is the fabric of our culture and this award truly reflects their ongoing commitment to advancing our shared mission of promoting happiness and growth. To be recognized once by Inc. Magazine's List of Best Workplaces is an impressive accomplishment in itself. But to earn this honor for the sixth time is a remarkable achievement. This honor informs us that we are on the right track, but we never rest."

Scott Omelianuk, Editor-in-Chief, Inc. Magazine, said:"Being named to Best Workplaces is an honor that only a small fraction of companies have been able to claim. Proving to the world that you're a magnet for talent and have a culture that keeps teams engaged, productive, and proud to come to work is a truly remarkable achievement."

Inc. Magazine is an award-winning business-media brand that reaches more than 50 million people each month across a variety of channels, including websites, newsletters, social media, podcasts, and print. Tinuiti's previous years on the list were 2022, 2021, 2020, 2018, and 2017.

Today's news comes on the heels of an already momentous 2023 for Tinuiti. Last month, the firm welcomed marketing veteran Jeremy Cornfeldt as its first-ever President, to oversee Tinuiti's day-to-day operations and to help guide the strategy of future offerings. Cornfeldt's recent appointment followed a stream of additional milestone moments.

Big Agency Moments in 2023:

- Unilever Digital Marketing Agency of Record: Named Unilever's Health and Wellbeing Division AOR: brands include, Liquid I.V., OLLY, Onnit, SmartyPants Vitamins, and Welly Health PBC

- Ampush Acquisition: Tinuiti acquired the leading growth marketing agency with core focus across social platforms that provide end-to-end performance creative and customer acquisition capabilities.

- e.l.f. & Tinuiti Go To The Super Bowl: Tinuiti and client partner e.l.f. Beauty partnered to release e.l.f. Cosmetics' first-ever television commercial at Super Bowl LVII

About Tinuiti

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Each solution is delivered through Tinuiti's performance planning framework, GAMMA, and is enabled by a proprietary suite of marketing intelligence and media activation technology Mobius. For more information visit http://www.tinuiti.com.

SOURCE Tinuiti

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Tinuiti Named to Inc. Magazine's Annual List of Best Workplaces for ... - PR Newswire