Mediaboss Marketing

Instagrams new creator marketplace API is the latest feature that will change how influencer marketing managers do their job.

This comes after a change in September of 2022 to Metas API and service guidelines which forced companies operating in the influencer marketing space to remove any usage of third-party creator data, instead opting to use first-party data with creators consent.

As a consequence of the update, the influencer marketing platforms that rely on third-party data have had to put a halt on any software features that use data collected from non-authenticated creators on Instagram and Facebook. However, the platforms that have always prioritized first-party creator relationships through opt-in authentication processes have not been affected and some will even get first access to this new creator marketplace API feature.

Starting today, Meta is rolling out a series of APIs to let brands and agencies access Instagrams creator marketplace via a third-party influencer marketing platform of their choice.

The first two APIs being released are:

Messaging API: This allows brands to send messages into the Partnership Messages inbox folder on Instagrams creator marketplace, directly from a third-party platform.

Projects API: This enables brands to publish private or discoverable projects to Instagrams creator marketplace, directly from a third-party platform.

Why is this a big deal? Prior to these APIs, brands who preferred to use a third party platform had to either leave the platform to send Direct Messages (DMs) to creators via the Instagram app which is hard to do at scale or they could reach out via email from their influencer marketing platform where the creator might not see it.

Brands and agencies can now reach creators on Instagrams creator marketplace directly through their chosen influencer marketing platform and their proposals will go to a priority inbox on Instagram. Simultaneously, creators will now receive collaboration proposals from brands using third-party platforms directly in the Instagram app ensuring that theyll never miss out on a partnership opportunity.

Ultimately, this makes the life of an influencer marketer easier, by allowing proposals to be sent from their tool of choice with priority, while also increasing proposal acceptance rate since creators prefer communicating via DM.

Any brand can join Instagrams Creator Marketplace and utilize these functions natively, but if you want to use the features through your third-party platform, its only available to a select few such as Aspire.io. If you already have an influencer marketing platform, ask your contact if they are a Meta partner and if they have access to the new API. The name of the feature itself may vary platform to platform.

For example, Aspire is using the creator marketplace API for their new Instagram Direct Messaging integration which allows users to invite creators to their campaigns through Instagrams native chat feature, directly from Aspire. The integration solution also includes Social Listening capabilities that will provide insights into brand mentions on Instagram Stories.

Both Instagram's creator marketplace API and TikTok's creator marketplace API are designed to help brands connect with content creators for collaborations. This speaks to a broader trend in the market where social media platforms are prioritizing better relationships between brands and creators.

Instagrams creator marketplace offers tools for creator discovery, partnership messages and project details, while TikToks creator marketplace offers creator search, outreach and results. Both platforms offer analytics to measure campaign performance, but TikTok's creator marketplace API provides more granular data on audience demographics, growth trends, best-performing videos and real-time campaign reporting. Many brands are leveraging both to ensure they have omnichannel coverage and drive the best results.

Instagrams creator marketplace API is a gamechanger for creators and brands alike. Its a new way for Metas marketing partners to build effective tools to help optimize brands influencer marketing workflow, while still prioritizing first-party data. If youre not already using an influencer marketing platform to streamline your partnerships, Instagrams new creator marketplace API might be the perfect reason to invest in one.

Read more here:
Instagram's New Creator Marketplace API and How to Use It - Social Media Today

Do you want to improve your user engagement and retention?

Have you considered using infographics? Infographics are a powerful visual tool that can communicate complex information in a simple, attractive way.

This blog post will explore the impact of infographics on user engagement and retention. We will also provide tips for creating effective infographics.

User engagement and retention are critical factors for the success of any website, presentation, marketing strategy, or social media platform. They determine whether visitors stick around and interact with your content or leave after a glance.

High engagement means visitors spend more time on your site, consume more of your content, and are more likely to convert into customers or followers. Retention is equally important as it keeps visitors returning to your platform, strengthening your brand and increasing the chances of conversion over time.

In todays digital age, visual content has become increasingly important in driving engagement and retention. This makes easy slides a valuable tool for marketing campaigns and content creation.

Infographics are visual aids that combine images, charts, and text. They are an effective way to simplify and present information clearly and engagingly. Infographics can communicate statistics, trends, comparisons, and other data-driven information.

Since they are visually appealing and easy to understand, they are used in various settings. These include social media, presentations, and websites. Infographics have gained popularity because they are attention-grabbing, memorable, and easy to share.

Business leaders globally trust infographics to boost their user engagement and retention. Here are some ways they help businesses:

According to MIT research, the human brain processes images in 13 milliseconds 60,000 times faster than text. This shows that humans are visual learners, and infographics grab peoples attention easily. Their simplicity and visual appeal draw viewers in and interest them in their content. This initial engagement can increase retention and potential future interactions with your brand.

Infographics are an effective way to convey complex information in a simple, easy-to-understand format. By breaking information into smaller, bite-sized chunks, you can help your viewers grasp the main points without feeling overwhelmed. This simplification can help retain viewers who might otherwise lose interest due to the complexity of the subject matter.

You can establish trust and credibility with your target audience with infographics. They can help you display your well-researched data in an easily understandable way and show your audience your content is accurate and informative.

Infographics gave great visual appeal thanks to their bright colors, interesting graphics, and engaging design elements. This visual appeal provides a more positive emotional tone make them more enjoyable to look at than text-heavy content. Also, infographic stats that content with relevant images receives 94% more views than content without visuals.

When creating infographics for user engagement and retention, there are some best practices you should keep in mind. Here are some tips to help you design effective infographics:

While infographics are a powerful tool, they also pose some challenges. Here are some potential challenges and strategies for overcoming them:

Infographics are one of the best tools for increasing user engagement and retention. They grab viewers attention, break down complex information, and ensure your content is memorable. If you need to learn how to create one, the tips in this post can help you create high-quality infographics.

Read more:
The Impact of Infographics on User Engagement and Retention - StartupGuys.net

JobStreet by SEEK has continued its initiative to empower companies in the search of better candidates in 2023 through a series of videos in line with its latest campaign, Hire Real Talent, which uncovers the realities of hiring on social media.

This comes as JobStreet understands that social networking channels are proven to be an effective way of communication, but using them for seeking talents may be more inefficient than hirers thinkand this video series depicts a witty take on real-life scenarios and challenges among employers that use social media for posting their job vacancies.

Aside from encouraging recruiters to utilise legitimate job platforms in their recruitment process, JobStreets video series attempts to show the truth behind social media recruiting: when you hire through social media, chances are you have no idea who you're interviewing.

Don't miss:Dove and LinkedIn team up to support ending race-based hair discrimination in workplace

The first video depicts an applicant who resembles the avatar of a newly set-up social media account, illustrating anonymity, a lack of character, or a genuine identity. Similarly, the second video demonstrates the difficulty of recognising the true applicant whose profile photo is a family portrait. Finally, in the last video, JobStreet displays an applicant with experience working somewhere fictitious, portraying a lack of professionalism and accurate information.

It is challenging to discern between legitimate and fraudulent accounts when users are not required to authenticate their identities or credentials on most social media platforms. In addition to that, most social media users do not present themselves professionally and have little to no work experience information. This limits the recruiters opportunity to fully examine their applicants based on their criteria.

While social media is a convenient tool to share information, Jobstreet wants to let hirers know that not everyone in your following or likes is looking for jobsand the best and most appropriate way to recruit active jobseekers is to reach out to where they are searching for opportunities, and that is through official job platforms, said Kim Viray, head of marketing,JobStreet Philippines.

He added: In today's competitive and fast-changing world, we recognise the challenges that come with the hiring process, which is why we continuously empower hirers and provide them solutions that they need on top of offering a platform with millions of quality and qualified candidates.

MARKETING-INTERACTIVE has reached out to Jobstreet for more information.

Related articles:

JobStreet names new Indonesia managing directorLinkedIn adds more templates and customisable formats to push visual contentWill LinkedIn's rampant phishing scams hamper its professional credibility?

See the article here:
JobStreet uncovers realities of hiring on social media with new ... - Marketing Interactive

Tomasello, M. The ultra-social animal. Eur. J. Soc. Psychol. 44, 187194 (2014).

Article PubMed PubMed Central Google Scholar

Berkman, L. F., Glass, T., Brissette, I. & Seeman, T. E. From social integration to health: Durkheim in the new millennium. Soc. Sci. Med. 51, 843857 (2000).

Article PubMed Google Scholar

Jeste, D. V. & Pender, V. B. Social determinants of mental health: recommendations for research, training, practice, and policy. JAMA Psychiatry 79, 283284 (2022).

Article PubMed Google Scholar

Siegrist, J. & Wahrendorf, M. Participation in socially productive activities and quality of life in early old age: findings from SHARE. J. Eur. Social Policy 19, 317326 (2009).

Article Google Scholar

Anderson, N. D. et al. The benefits associated with volunteering among seniors: a critical review and recommendations for future research. Psychol. Bull. 140, 15051533 (2014).

Article PubMed Google Scholar

Chiao, C., Weng, L. J. & Botticello, A. L. Social participation reduces depressive symptoms among older adults: an 18-year longitudinal analysis in Taiwan. BMC Public Health 11, 292 (2011).

Article PubMed PubMed Central Google Scholar

Haslam, C., Cruwys, T. & Haslam, S. A. The wes have it: evidence for the distinctive benefits of group engagement in enhancing cognitive health in aging. Soc. Sci. Med. 120, 5766 (2014).

Article PubMed Google Scholar

Jenkinson, C. E. et al. Is volunteering a public health intervention? A systematic review and meta-analysis of the health and survival of volunteers. BMC Public Health 13, 773 (2013).

Article PubMed PubMed Central Google Scholar

Okun, M. A., Yeung, E. W. & Brown, S. Volunteering by older adults and risk of mortality: a meta-analysis. Psychol. Aging 28, 564577 (2013).

Article PubMed Google Scholar

OHiggins, N. Volunteer Work and its Links to the Labour Market Experiences of Young People (International Lavour Organization, 2020).

Becoming #GenerationRestoration: Ecosystem Restoration for People, Nature and Climate (UN Environment Program, 2021); https://wedocs.unep.org/bitstream/handle/20.500.11822/36251/ERPNC.pdf.

Chami, R., Cosimano, T., Fullenkamp, C. & Nieburg, D. Toward a nature-based economy. Front. Climate https://doi.org/10.3389/fclim.2022.855803 (2022).

Kubiszewski, I. et al. Beyond GDP: measuring and achieving global genuine progress. Ecol. Econ. 93, 5768 (2013).

Article Google Scholar

Hows Life? Measuring Well-being (OECD, 2011).

Mazzucato, M. The Value of Everything: Making and Taking in the Global Economy (Penguin Random House, 2018).

Costanza, R. et al. Development: time to leave GDP behind. Nature 505, 283285 (2014).

Article PubMed Google Scholar

Coyle, D. GDP: A Brief but Affectionate History. Revised and Expanded Edition (Princeton Univ. Press, 2015).

Perlman, M. & Marietta, M. The politics of social accounting: public goals and the evolution of the national accounts in Germany, the UK and the US. Rev. Polit. Econ. 17, 211230 (2005).

Article Google Scholar

Smith, E. et al. A brain capital grand strategy: toward economic reimagination. Mol. Psychiatry 26, 322 (2021).

Article PubMed Google Scholar

Monticelli, L., Baglioni, S. & Bassoli, M. in Experiencing Long-Term Unemployment in Europe: Youth on the Edge (eds Lahusen, C. & Giugni, M.) 139169 (Palgrave Macmillan, 2016).

Rantakeisu, U., Starrin, B. & Hagquist, C. Financial hardship and shame: a tentative model to understand the social and health effects of unemployment. Br. J. Social Work https://doi.org/10.1093/bjsw/1029.1096.1877 (1999).

Valimaki, V., Kivijarvi, A. & Aaltonen, S. The links between structural and social marginalisation social relations of young Finnish adults not in employment or education. J. Youth Stud. 23, 13471365 (2020).

Article Google Scholar

Ryder, G. Correctly valuing the work of the future. J. Int. Affairs 72, 2335 (2018).

Google Scholar

Gouldner, A. W. The norm of reciprocity: a preliminary statement. Am. Sociol. Assoc. 25, 161178 (1960).

Article Google Scholar

Occhipinti, J. et al. Measuring, modelling, and forecasting the Mental Wealth of Nations. Front. Public Health https://doi.org/10.3389/fpubh.2022.879183 (2022).

Siegrist, J., von dem Knesebeck, O. & Pollack, C. Social productivity and wellbeing of older people: a sociological exploration. Soc. Theory Health 2, 117 (2004).

Article Google Scholar

Eschweiler, J., Svensson, S., Mocca, E., Cartwright, A. & Nielsen, L. V. The reciprocity dimension of solidarity: insights from three European countries. Voluntas 30, 549561 (2019).

Article Google Scholar

Laville, J. L. in The Human Economy (eds. Hart, K. et al.) 225235 (Polity, 2010).

Rashmi, M. & Lekshmi, V. N. Community mobilization during epidemic emergencies: insights from Kerala. Social Work Social Policy https://doi.org/10.1177/1473325020973360 (2021).

Afolabi, A. A. & Ilesanmi, O. S. Community engagement for COVID-19 prevention and control: a systematic review. Public Health Toxicol. https://doi.org/10.18332/pht/149230 (2022).

Hank, K. Societal determinants of productive aging: a multilevel analysis across 11 European countries. Eur. Sociol. Rev. 27, 526541 (2011).

Article Google Scholar

Singer, T. & Snower, D. J. Caring Economics (Institute for New Economic Thinking, 2015).

Microdata: Time Use. The Definitions, Concepts, Methodology and Estimation Procedures Used in the Time Use Survey (Australian Bureau of Statistics, 2006).

Waring, M. Counting for Nothing: What Men Value and What Women are Worth (University of Toronto Press, 1999).

Salamon, L. M., Sokolowski, S. W. & Haddock, M. A. Measuring the economic value of volunteer work globally: concepts, estimates, and a roadmap to the future. Ann. Public Cooperative Econ. 82, 217252 (2011).

Article Google Scholar

Fatima, Y. et al. Connecting the health of country with the health of people: Application of caring for country in improving the social and emotional well-being of Indigenous people in Australia and New Zealand. Lancet Reg. Health West Pac. 31, 100648 (2023).

Article PubMed Google Scholar

Dudgeon, P. Routledge Handbook of Critical Indigenous Studies (Routledge, 2020).

Indigenous Peoples International Centre for Policy Research and Education. Indicators Relevant for Indigenous Peoples: A Resource Book (Tebtebba Foundation, 2008).

Normyle, A., Vardon, M. & Doran, B. Ecosystem accounting and the need to recognise Indigenous perspectives. Humanit. Social Sci. Commun. 9, 133 (2022).

Article Google Scholar

Klinenberg, E. Palaces for the People: How Social Infrastructure Can Help Fight Inequality, Polarization, and the Decline of Civic Life (Penguin, 2018).

Fine, B. in The Changing Wealth of Nations 2021: Managing Assets for the Future Ch. 15 (World Bank; 2010); https://doi.org/10.1596/978-1-4648-1590-4

Roskruge, M., Grimes, A., McCann, P. & Poot, J. Social capital and regional social infrastructure investment: evidence from New Zealand. Int. Reg. Sci. Rev. 35, 325 (2012).

Article Google Scholar

Jones, N., Sophoulis, C., Losifides, T. & Botetzagias, I. The influence of social capital on environmental policy instruments. Environ. Politics 18, 595611 (2009).

Article Google Scholar

Keep, E. in Beyond Skill. Institutions, Organisations and Human Capability (ed. Bryson, J.) 105126 (Palgrave MacMillan, 2010).

Rosenberg, S. & Salvador-Carulla, L. Accountability for mental health: the Australian experience. J. Ment. Health Policy Econ. 20, 3754 (2017).

PubMed Google Scholar

Mental Health Atlas 2020 (World Health Organization, 2021).

World Misses Most 2020 Mental Health Targets (World Health Organization, 2021).

World Mental Health Report: Transforming Mental Health For All (World Health Organization, 2022); https://www.who.int/publications/i/item/9789240049338

Putnam, R. D. Bowling alone: Americas declining social capital. J. Democracy 6, 6578 (1995).

Article Google Scholar

See the rest here:
Estimating the Mental Wealth of nations: valuing social production ... - Nature.com

Wednesday, April 19, 2023

Media Contact: Sydney Trainor | Communications Specialist | 405-744-9782 | sydney.trainor@okstate.edu

Barricades are up and caution tape is rolled out as construction crews have set up their trailers to begin construction on Oklahoma State Universitys new Central Market Place.

The construction is in response to a need to address outdated facilities, the desire to elevate dining on campus and the passion for enhancing student dining. The University Dining Services (UDS) facility will replace the current Kerr-Drummond dining complex.

With funding from auxiliary services, the $22 million structure is being built by CMSWillowbrook and will be located in the parking area just southwest of the Kerr-Drummond towers and east of Village E. Upon completion, the 31,000-square-foot facility will have the capacity of almost 300 guests.

Central Market Place will feature four concepts in a modern, open seating atmosphere that includes a covered patio area with views of campus activities.

We get a lot of feedback about dining on social media, and we really listen to what the students are saying and try to put a lot of thought into these concepts based on feedback that we've received, said Debbie Shotwell, Student Union Marketing assistant director.

Central Market Place will house a unique ghost kitchen" concept, known as Byte.

Byte will serve a rotating menu of diverse offerings. This can be thought of as a virtual restaurant operating as a digital storefront. The guest places their order via an app or kiosk and the food is prepared in the back of the house and delivered through a locker-style system.

We think that the food locker concept with ghost kitchen gives us more flexibility to change our menu offering throughout the semester, said Vedda Hsu, director of UDS. We can have student tastings and voting time to see what kind of trendy things we want to offer to students.

Byte is one-of-its-kind across college campuses in the region, according to Hsu.

[Students] all say they want more fresh options, healthy options, different types of food, and all of these offer and provide that to our students and this gives us that flexibility, Shotwell said.

Just like its counterpart in the Student Union, Caribou Coffee will serve its traditional and specialty drinks. The popular established franchise will also serve a selection of bakery items.

We see every college put the coffee concept inside their building, but with our college campus spread out, we think the Central Market Place is a good place to put another familiar brand in there for students to enjoy, Hsu said.

After making its campus debut in the Kerr-Drummond dining complex during the fall 2022 semester, 405 Deli will transition over to the Central Market Place. This self-branded sandwich concept offers a Stillwater-inspired menu consisting of gourmet sandwiches and salads.

For our 405 Deli, once we move into the new facility, we are going to expand the menu to add breakfast options as well, Hsu said.

The soft launch in Kerr-Drummond allowed UDS to evaluate and make adjustments to the familiar brand before the transition to the Central Market Place.

The 1890 Market is a rebranding of OSUs largest on-campus convenience store currently operating in Kerr-Drummond Twenty Something.

As with all UDS campus convenience stores, the 1890 Market will house a selection of groceries, grab-and-go items, snacks and necessities. This convenience store will have increased shopping space providing an expansive selection of products.

We expanded the offering for not just a convenience store as most of the students and staff faculty know it's kind of a small grocery store type, Hsu said We want to be able to offer some fresh produce and a variety of different options into the new building. That's why we rebranded.

Along with the four vendors, the Central Market Place will feature a covered outdoor seating area opening up to the sand volleyball areas outside the Villages. The architectural design by KKT/Baker Group features open spaces with comfortable furnishings.

The reason for the open space, in both dining areas, is that in case student groups need to utilize our space to house an event, its easy to rearrange the furniture, Hsu said.

The flexible space can accommodate summer conference groups as well as high-top and soft seating for people to relax or plug devices in and work.

Within the next month or two is when you'll really start seeing construction. They'll start putting the concrete foundations in and start setting steel. The goal is by the end of 2023, all the steel will be set and we'll be closing in the building, said April Ebey, assistant director of construction services at OSU Long Range Facilities Planning.

The projected opening date for Central Market Place is the Fall 2024 semester. Upon completion of the project, the Kerr-Drummond complex will be demolished and replaced with student parking.

View original post here:
Construction to begin on OSUs new Central Market Place; to ... - Oklahoma State University