Mediaboss Marketing

As firm leaders expand their firms footprint, account-based marketing (ABM) should be part of their plan. It can help you identify and cater to a specific market through the sales and marketing teams efforts.

Gitnux summarizes (ABM) like this, Account-based marketing (ABM) is an increasingly popular form of B2B marketing that focuses on targeting individual accounts instead of large groups or an entire market.

What does that mean? It means that your sales and marketing teams work in tandem to create personalized experiences content, events, promotions, and solutions for specific, high-value accounts rather than blanket approaches, such as by industry or service line.

For those looking for a quick primer, WebFX created a six-minute video.

With traditional, lead-based marketing, when someone completes a task, such as a form fill, download, or click through, a value is assigned. Those folks are then moved into a marketing qualified lead funnel and could take months (or years) to convert to a client. Also, those leads equate to a single person. Often when wooing a client, there are multiple decision makers rather than one person.

In June 2022, Hinge Marketing released Why a B2B Account-Based Marketing (ABM) Strategy Must Be A Priority, which says traditional and digital marketing and sales tactics arent working as well as they once did.

So, why does an accounting firm need ABM? To:

To take your firms marketing strategy to the next level, consider these steps:

DocuSign, wanting to increase their traffic and opted for an ABM approach. Increasing click-thru-rates was the priority in addition to boosting the number of conversations with the accounts most likely to buy.

The DocuSign team initiated a targeted display ad campaign for over 450 enterprise accounts. The ad messaging was personalized to buying stage and industry. Six industries were targeted, with specific images, logos, and testimonials. Customized, industry-specific content was also shared.

Results of DocuSigns ABM campaign included:

Moving from a lead-based marketing model to an ABM model is challenging, even for the best marketing and sales teams.

The first roadblock is to remedy randomly-stored data in a CRM or MAP tool, such as anonymous website visits, 3-rd party research, and false form fills, and how it aligns with a customers journey.

The second roadblock is the sales and marketing team misalignment. If the teams are siloed and use disparate data and metrics, getting them to agree on a single approach could be challenging. The goal of ABM is getting sales, marketing, and even operations working toward the same objectives and using the same data sources and metrics.

Data distrust is the next roadblock. When there are data gaps, confidence lacks, and inaccurate and unreliable data, how can your marketing and sales teams feel confident they are driving toward the right results? Artificial intelligence, predictive analytics, and your tech stack can instill the confidence needed to reach goals.

The final roadblock is your tech stack. 6Sense writes, A platform that integrates seamlessly with your CRM, marketing automation platform, and web personalization tools, that gives the entire revenue team the same view into which accounts are showing meaningful activity, where they are in their buying journey, and what efforts are working to get them moving through the funnel.

If you want to take your firms marketing initiatives to the next level, using an ABM strategy might be your next step. Your tech stack and team must be up to the task, which means an investment in software, education, and time.

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Say Goodbye to Ineffective Marketing Tactics: Why Your Firm Needs ... - CPAPracticeAdvisor.com

PRESS RELEASE

Published May 1, 2023

The marketing agency is now helping medical spas communicate with their potential and existing clients at every stage in their customer lifecycle, targeting and re-engaging the best leads through creative media techniques.

More information is available at https://digitalpagemarketing.com

The service update at Digital Page Marketing responds to recent research that found that seemingly minor changes in the way a brand engages users on social media can alter their engagement in major ways. For example, Fourth Source reported that posts with a location tag, or 'geo-tag', will receive 79% higher engagement on average than those without one. Similarly, video posts on Instagram get 21.2% more interactions than images.

The marketing agency can help med spa clients scale their social media marketing approach, creating lasting impressions and extending their reach to dominate the local market. This typically begins with split testing to identify the solutions that deliver optimal conversion rates and eliminate guesswork.

The agency's branding professionals, marketers, and social media experts deliver strategies that are goal-oriented, whether the medical spa is looking to improve its reputation in the saturated local industry or fill the calendar with bookings over the spring-summer season. Using results-driven social media strategies, the agency will combine creative images, videos, audio, and text posts that optimize brand exposure and online activity.

Digital Page Marketing will control every aspect of how the med spa appears online, from the reviews left on its GMB listings to the posts and conversations on its social media profiles. Moreover, it can use cross-promotion to legitimize the business and encourage trust, while transforming social media engagement into appointments through strategically placed links and booking tools.

The company will generate leads for beauty facial appointments through hyper-local targeted marketing techniques, before qualifying the best prospects for re-engagement. As such, medical spas and beauticians can acquire databases of top leads most likely to recommend services to others and return to the business time and again.

A spokesperson for the company said, "Take control of how your company looks online. We are here to help you build the right social media strategy that fits your goals and takes you to where you want to be."

More information can be found by visiting https://digitalpagemarketing.com

Digital Page Marketing[emailprotected]+1-800-486-99574738 Anaconda Road

United States

COMTEX_431380597/2824/2023-05-01T10:59:30

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Med Spa Social Media Marketing & Management: Brand Awareness ... - Digital Journal

First of 2 parts

WE seldom read opinion editorial articles that are presented in two parts. This is probably the first time I would write such a series, but only because it's relevant.

For this part, I will talk about our subject's profile, the two businesses she is engaged with, what makes her a successful entrepreneur, and the unique concepts her enterprises offer. For the second part, I will talk about her ethical and sustainable business endeavors, her social marketing efforts, and ultimately, her advice to aspiring women and entrepreneurs who wish to follow suit.

I had the opportunity to interview the famous Bianca Araneta-Elizalde. She has been a '90s icon, appearing in various commercials, endorsing some of our well-loved brands and products back then. And just like any other celebrity, she embarked on a great business journey while juggling her role as a full-time mom and a loving wife to media scion, Juan Elizalde.

Despite her hectic schedule, she spared some time to talk about her ethical and sustainable business practices from her restaurant brands: The Wholesome Table & Jammers Boracay.

I asked her definition of being a successful entrepreneur. She believes it is how the general public patronizes your products or services. These products or services must be fulfilling the needs of people. Thus, it should help the business achieve its bottom line as you continuously innovate it. Ultimately, it is people loving your brand and making your company top of mind when it comes to products and services. "You must have unique offerings while addressing the needs of your audience," Bianca shares. The Wholesome Table was impactful because it became an extension of her lifestyle organic and clean eating. It was timely, as people became more conscious of their health and wellness, especially when Covid-19 erupted three years ago.

On the other hand, Jammers Boracay was an upgrade to the nostalgic restaurant we enjoyed back in the '90s. For those unaware, Jammers Boracay, located in D'Mall, was owned by Miguel Walsdorf, a New Yorker who fell in love with the island. However, Mr. Walsdorf passed away, and the wife, who took the cudgels of running the business, decided to return to her country during the pandemic. The Walsdorfs and Elizaldes were good friends, so the wife decided to turn over the company to the latter. Consistent with what Bianca believes in, she acquired the business and created a world-class menu that caters to tourists and locals alike, at the heart of one of the world's best beaches.

To make the concept ideal for the global palate, she infused all-time favorites with the famous burgers that Jammers has been recognized for. To make it unique, she introduced various concepts, such as island favorites coming from Hawaii and Cuba. There are also seafood spreads locally known to us as the Boodle Fight, so the clientele of families, barkadas, and friends can also enjoy island feasting and togetherness.

From the menu concept alone, she thought that Jammers should cater to different types of vacationers: from backpackers, to honeymooners, to families and friends who visit in groups.

It is excellent to note that our interviewee walks her talk; from her lifestyle choices comes The Wholesome Table; from her brilliant ideas believing that entrepreneurs should be unique, comes Jammers Boracay. Certainly, we will be all the more interested in how she executes her ethical and sustainable business practices, most importantly, her social marketing efforts from her business ventures.

Stay tuned for part two, as we discuss more of these concepts next week. In the meantime, since summer is in full swing, why not pack your bags and fly to Boracay to try out Jammers' menu?

Alvin Neil Gutierrez is an assistant professor of the Department of Management and Organization of the Ramon V. Del Rosario College of Business. He teaches Strategic Human Resources, Organizational Development and Organizational Behavior to Undergraduate and MBA students.

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The sound of good management - The Manila Times

NEW YORK -- For the fifth straight year, the National Hockey League (NHL) will accept applications for NHL Power Players, a youth advisory board which brings together young hockey fans, ages 13-17, to help advise the NHL on hockey-related topics important to their generation. Starting today through Monday, May 22, fans may apply at https://www.nhl.com/fans/power-players to be considered for participation in the program. NHL Power Players alumni from the 2022-23 program are also eligible to apply.

The NHL will select 25 young hockey fans from across the U.S. and Canada for NHL Power Players based on creative ideas they want to share with the NHL as it relates to their local communities, the sport in general, social media, and fan-driven content. Candidates will go through a multi-step application process with the League to be selected.

This group of youth advisors will participate in meetings conducted remotely throughout the year (via phone, general internet access and Zoom) to provide honest and impartial suggestions and opinions to the NHL on various topics including marketing of the game, community engagement, events and social media content to help increase fandom amongst fans 17 and under. Participants that are selected will serve as an advisor for one season, which will correspond with the 2023-24 NHL season.

"NHL Power Players bring valuable insights and authentic feedback to the NHL. With each class, we learn more about the interests and behaviors of the next generation of hockey fans and are pleased to open applications for a fifth consecutive year," said Heidi Browning, NHL Senior Executive Vice President & Chief Marketing Officer. "We are thrilled to continue growing NHL Power Players to engage young fans in the United States and Canada. We look forward to selecting the next class of NHL Power Players, who will be given a valuable voice to further advance our great game while helping us connect with youth through this impactful program."

NHL Power Players will have the opportunity for their voice to be heard by the NHL, learn about the business side of sports, and develop lasting friendships with fellow NHL Power Players. They will also have the chance to be featured in League marketing (i.e., NHL Social content), receive exclusive NHL Power Players merchandise and be invited to attend NHL tentpole events. Participants chosen for NHL Power Players will be announced in advance of the 2023-24 NHL season. Fans ages 13-17 years old living in the U.S. or Canada are eligible to apply.

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NHL Power Players seeks fans aged 13-17 to serve as youth ... - NHL.com

Patient, caregiver leaders who positively impact their online health communities, make a difference in lives of others can be nominated

PHILADELPHIA, May 1, 2023 /PRNewswire/ -- Health Union, the leader in social health, is calling for nominations for the 2023 Social Health Awards. In its second consecutive year, the Social Health Awards continue to recognize and celebrate the people who are essential to the ongoing conversations and connections made through social health - the dynamic, real-time action people take to find meaningful connections and share information that impact their health journey.

Nominations for the 2023 Social Health Awards are open to patient and caregiver leaders who are active members of an online health community and making a difference in healthcare. Nominations can be submitted starting today at SocialHealthNetwork.com/Awards and will be accepted until 11:59 p.m. ET on May 22.

Patient and caregiver leaders who are at least 18 years old can be nominated - either by themselves or others - in one, or more, of the 10 categories. The range of categories showcases diverse types of patient community engagement and various forms of advocacy across all condition areas and social platforms. Categories include:

"It is imperative for the healthcare industry to see examples of the positive impact of amplifying responsible, authentic, meaningful patient engagement and patient leadership," said Amrita Bhowmick, Health Union's chief community officer. "The Social Health Awards celebrates the people living with chronic and complex health conditions who are driving unique and impactful conversations about health, and who are modeling the true impact of social health."

Once nominations close, six finalists will be identified in each category through a combination of endorsements and review by a panel of patient leader judges. The finalists will be announced in late June.

A panel of industry judges will then evaluate the finalists to identify the winners in each category. Judges will evaluate nominees for each category based on a) their use of social media, b) their fit for the award/category and c) how effectively they engage and share information with their online community.

Winners will be recognized in July at the culmination of Connexion, Health Union's unique, two-day virtual event that encourages and empowers patient leaders to connect and share with each other through a variety of meaningful events tailored to their needs. For the second consecutive year, winners will be invited to join Health Union on stage at the Social Health Awards celebration at the 2023 Fierce Pharma Marketing Awards Ceremony during the Digital Pharma East conference on Sept. 13 in Philadelphia.

Healthcare industry professionals are also encouraged to nominate deserving patient leaders for the Social Health Awards. More information about the Social Health Awards - including full descriptions of the nomination categories, frequently asked questions and previous years' winners - can be found at SocialHealthNetwork.com/Awards.

About Health Union

Health Unionis the proven industry leader driving and amplifying social health. As the premier social health company, only Health Union encourages the dynamic, real-time action people take to find meaningful connections and share information that impact their health journey. The company reaches millions of people through the largest portfolio of condition-specific online health communities (e.g., Migraine.com, MultipleSclerosis.net, LungCancer.net) and health leaders - addressing virtually every condition and providing the information, connection and support they need.

SOURCE Health Union

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Health Union Announces the Opening of Nominations for 2023 ... - PR Newswire