Mediaboss Marketing

Representative image"If everyone is moving forward together, then success takes care of itself".

These words of wisdom by Henry Ford resonate with what Public Relations truly stands for. We are a collective breed of dreamers and hustlers. We dream of making it big by co-opting brands, clients, and audiences. Everything in our world happens together. Together with our teams, together with our external stakeholders, and together with the environment around us. The operational word here is 'together'. And it feels amazing to be at the centre of this orbit.

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What comes naturally to us is Grit. This somehow came naturally to me. Grit helps us survive and thrive, Grit helps us be honest and call out the bluff even if that means rattling some cages, it helps us accept that we made an error of judgment by exalting an idea when it didnt deserve to and it helps us be creative, reinvent the whole damn cycle because it is the need of the hour.

Giving up is a luxury we simply cannot afford. I do remember doing Covid 19 how certain industries were grappling with existential crisis and what a mammoth responsibility we had on our shoulders to refresh and recalibrate the narrative for brands. Not only to make them relevant in the changing times but also to make the consumer realise the need gap the brands address. Donning the hat of a creative strategist and a consultant, I learnt the value and necessity of personalised, targeted communication during those months and years.

And this, I believe by far, is the biggest testimonial to the fact that while the narratives, tools and optics for us as an industry may have evolved, our core values have remained the same passion over experience, attitude over knowledge, the hunger to constantly learn. These anchor the choices I have made for myself as a professional.

Some lessons have been learnt the hard way but have been a great driving force. My job is to make clients and brands look good, but I have to find ways to make them feel good too. The moral code is immensely crucial. Amidst all the chaos, it was always about finding that sweet spot, pivoting to newer avenues and along the way, I was lucky enough to forge those lasting relationships as the moral code was intact as a mentee, a colleague, a mentor, a leader and a client.

Thank God, for the existence of PR as a profession. For us, who are stoked by curiosity, creativity, imagination and dynamism, PR is pure rush. Whether an insider or an outsider, you ll find your corner. Just be at it.

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The author believes, from the days when PR was just a tool to drive visibility for marketing campaigns to now, when the message dotting roadsides to digital platforms to investor relations dockets are all owned by PR, we have come a very long way. But still, what PR actually does continues to be an enigma for many.

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The widening ambit of PR - ETBrandEquity

BRATTLEBORO The public is invited to a panel discussion titled: Social Media Influencer Marketing What is it? What are the Benefits? The program, sponsored by Vermont Independent Medias Media Mentoring Project, will take place at 7 p.m. on Wednesday, April 19, via Zoom.

Panelists include professional public relations and social media marketer Rosalie Hagel Martin from Blue Whale Public Relations, and social media influencers Colleen Blair and her sister Erin Torres, representing Travel Like a Local, along with Greg Lesch, executive director of the Brattleboro Area Chamber of Commerce who along with the Downtown Business Alliance oversees Brattleboros tourism marketing initiative.

The program will be moderated by Joyce Marcel, a writer for Vermont Business Magazine and The Commons.

Vermont businesses engaged with social influencer marketing include Brattleboro Area Chamber of Commerce, Caledonia, Vergennes Laundry, Lake Champlain Chocolates, Shacksbury Cider, Canteen Creemee Company, Ben & Jerrys and other food companies, along with the Vermont Department of Tourism and Marketing.

To register for the Social Media Influencer Marketing workshop, email: ziagulazimi9@gmail.com for the Zoom link.

For more information about the Media Mentoring Project visit: https://media-mentoring-project.mailchimpsites.com/.

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Residents invited to social media and influencer marketing panel ... - Brattleboro Reformer

Looking for additional guidance for your Facebook and Instagram ads?

This could help this week, Meta has launched two new video series, which both aim to provide tips and guidance on how to maximize your ad campaigns, based on the experiences of a range of experts, both internal and external.

The first video series comes on the back of the recent ShopTalk 23 conference, an industry event for retailers and marketing exerts.

As part of the event, Meta sat down with marketing pros from a range of brands, which has led to creation of a new video series called Performance Talks, which focuses on the latest trends and innovations in ad buying and digital marketing.

As per Meta:

In this series, we will hear from innovative businesses about their marketing priorities, the industry trends making an impact and the Meta tools they use to grow.

The series includes interviews with True Classics Ben Yahalom, Peppers Jaclyn Fu and PMGs Carly Carson, providing a broad scope of experiences from vastly different industries.

A key focus of the series, and of ShopTalk more broadly, is the use of AI for ad targeting, and its worth noting how these brands see the future of ad targeting evolving in this respect.

You can check out the Performance Talks interview series here.

Meta has also published a new Ask an Expert video series to provide additional guidance on how to get the most out of your Facebook and IG ads.

As per Meta:

In four episodes, our best-in-class in-house experts break down how to use Meta tools to help grow your business.

The series features four key employees from Meta, who answer common questions, and provide direct insights on best practices.

The series provides answers to these questions:

Most of the advice is fairly broad, and of course, theres a specific focus on Metas ad tools, but it could provide you with some additional guidance on how to maximize your campaigns across Facebook and Instagram.

And the advice is coming from Metas own experts, so theres an extra weight to that too.

You can check out Metas Ask an Expertvideos here.

Some handy notes on the latest trends, which could provide additional guidance in your strategy.

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Meta Shares New Tips on the Latest Marketing Trends - Social Media Today

Business

By Ariel Zilber

April 13, 2023 | 9:37am

Ted Nugent is having none of Bud Light over its marketing partnership with transgender social media influencer Dylan Mulvaney, calling it the epitome of cultural deprivation while vowing that no Anheuser-Busch products will come anywhere near my world.

The beauty of my life is that Ive never spent one red cent on alcohol, the lead guitarist from the now-defunct psychedelic group The Amboy Dukes told Newsmax on Tuesday.

But I made sure that my entire crew and my family will never allow any Anheuser-Busch products anywhere near my world.

Nugent said that Bud Light and Jack Daniels Tennessee Whiskey, which recently launched a Jack Fire Pride ad campaign touting a drag queen summer glamp, were both being disrespectful to their core consumer demographic.

How can they possibly have a meeting around the table and come to the conclusion that theyre going to piss in the face of the people who pay their salaries? the Stranglehold crooner said.

This is the epitome of cultural deprivation in an ongoing tsunami of cultural deprivation.

Mulvaney, a TikTok influencer with more than 10 million followers who transitioned from a man to a woman during the COVID pandemic,recently started promoting Nike and Bud Lightproducts on her social media accounts.

Last week, she unveiled her paid partnership with Nike by posing in a sports bra.

The posts were seen by her 2 million followers on Instagram.

Alert the media Im entering my workout era, Mulvaney wrote.

Nugent isnt the only music star to express his distaste for the Bud Light marketing strategy.

Mulvaneys Bud Light partnership promptedhigh-profile names such as Kid Rock and Travis Trittto vow a boycott of the beer.

The backlash has also reportedly sparked concern from beer distributors that the controversy could hurt beer sales.

Squabbles have broken out at bars and distributors arecanceling events featuring the iconic Budweiser Clydesdale horses.

The 26-year-old Mulvaney is alsoa pitchwoman for the Kate Spade fashion brand, which has also been criticized by conservatives.

Mulvaney recently posted a TikTok clip showing her shopping at a Kate Spade retail location in New Yorks Rockefeller Center.

The influencer is reported to have earned more than $1 million promoting products such as Ulta Beauty, Haus Labs, Crest, InstaCart, and CeraVe.

https://nypost.com/2023/04/13/ted-nugent-slams-bud-light-over-dylan-mulvaney-ad-campaign/?utm_source=url_sitebuttons&utm_medium=site%20buttons&utm_campaign=site%20buttons

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Ted Nugent slams Bud Light over Dylan Mulvaney ad campaign - New York Post

The Struggles of a Socially Anxious Artist

For more info about Benjis art, please check out their Linktree!

Greetings guys, gals, and pals! My name is Benji and for context, I have autism, ADHD, depression, and social anxiety! Yippee! /s

Ive been doing art since kindergarten, but it wasnt until middle school that I started to look at it through a business lens. As such, Ive discovered that being a successful artist online goes hand-in-hand with successful marketing. Marketing, as you may know, takes many forms, largely involving social interaction, which I suck at.

I was in DECA (formerly Distributive Education Clubs of America, one of the premier groups for young entrepreneurs) during my senior year of high school. We traveled to Boston for the statewide competition. I went through the effort of packing a bunch of old paintings I wanted to sell, but when I was there, it was a hopeless endeavor. I never even had the nerve to set up shop, there were just so many people. How could I hope to reach out to them with my small voice? How could I even think of talking to a stranger at a business event to ask them to give my paintings a glance? As you could expect, I didnt make a single sale.

Im currently enrolled in an Entrepreneurship & Marketing class at Clark and Id like to think Im doing better, but I may be lying to myself. Early into the semester, we were put into small groups so we could introduce ourselves and our businesses. I ended up avoiding talking to my group mates outside of brief responses, turning my back on them to continue drawing while holding in tears. It might be ironic but I think my social skills have improved because Im part of a wonderful friend group, but I would also say that my mental health has tumbled significantly since the beginning of the school year. That particular day where we had to talk to each other was one of the bad days, and I simply couldnt handle talking to strangers at that moment.

Sadly social anxiety affects my experience in the marketing class through more ways than one . One of the assignments requires us to find an industry expert to interview, and let me tell you, I am dying inside. For all my fellow Undertale fans out there, you might be familiar with a popular artist named Zarla, well-known for her alternate universe comic Handplates based on the game. Reaching out to her was awkward enough, but she has yet to confirm her willingness to let me interview her, and Im praying that I dont have to contact another person I look up to, because at this point I could melt. I also feel bad trying to insist because I know this is probably weird for her too, and I dont want to overstep my boundaries as a fan. God help me, Im willing to take a zero on this assignment, I dont want to do this.

Theres been times where I look at my friends personal accounts and wonder how they could possibly have over 100 followers, while my art accounts cant even break 30. The answer is networking, which is once again hard to do on the days where you just want to curl up in a ball forever because you have to work with people you dont know. The reason why I keep saying bad days is because on good days, I can be one of the chattiest people in the room. Ive had lovely conversations when sharing my table with a stranger at the pop-up, I can engage with strangers on Discord servers, and Ill even say hello or compliment people in my dorm. The contrast just makes me sad.

Advertising is hard because you really have to put yourself out there. Youll feel awkward because you feel like youre wasting their time, youre worried people will dislike you, maybe you feel like youre exploiting them or something, but I just want to say that as long as its not hurting anyone, please dont be afraid to show your stuff.

Ive found that whats been helpful to me is just putting ads for my Etsy and RedBubble after the art in my Instagram posts, because its more subtle rather than in-your-face. You can also try creating fanart for other artists, since youre at least giving them something in return for any publicity they give you. We live in a time where money makes our world go round and the rich try to make us think it cant buy happiness. It sure makes me happy when I get to eat food and sleep in a house, and I think you deserve to make money too if your product makes people happy in a non-harmful way. So set up your blogs, prepare all your shops, interact with other people, and dont forget

TO CHECK OUT MY STUFF AT THE POP-UP! HI I SEE YOU AND BY THE WAY THIS WAS AN ASSIGNMENT FOR MY MARKETING CLASS! IM SORRY TO YOU ALL, ILL LEAVE NOW! GOOD LUCK TO MY FELLOW SOCIALLY ANXIOUS PEOPLE AND MY FELLOW ARTISTS, HANG IN THERE! OK BYE!

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Having Social Anxiety in a Marketing Class - The Scarlet