Mediaboss Marketing

October 30, 2023 -- LyondellBasell (NYSE:LYB), a leader in the chemical industry, today revealed its new brand identity aligned to its purpose, creating solutions for everyday sustainable living. The new brand includes a logo, tagline and visual identity and affirms the companys newstrategy announced earlier in 2023.

With our new strategy firmly in place, our employees are adopting new ways of working to generate innovative, value-enhancing solutions to support our goals, said Peter Vanacker, LyondellBasell (LYB) CEO. I am especially proud of our teams recent accomplishments. This includes accelerating our value enhancement program targets and increasing our access to circular and renewable feedstocks through the development of integrated recycling hubs centered in Houston, Texas and Cologne, Germany. I believe our new brand identity will inspire employees by giving them a visual representation of our vision for the future and a sense of unity toward our purpose and values.

As part of its new brand identity, LYB has also launched a new tagline, Solutions for a better tomorrow. This tagline captures the companys dedication to creating products and solutions for applications in support of modern living, such as food packaging, healthcare, and transportation, and technologies that enable a circular and low carbon economy.

The new brand identity will be rolled out across the companys website, marketing materials and social media channels, and includes the release of a new anthem video. To see these materials, click here.

About us We are LyondellBasell (LYB) a leader in the global chemical industry creating solutions for everyday sustainable living. Through advanced technology and focused investments, we are enabling a circular and low carbon economy. Across all we do, we aim to unlock value for our customers, investors and society. As one of the world's largest producers of polymers and a leader in polyolefin technologies, we develop, manufacture and market high-quality and innovative products for applications ranging from sustainable transportation and food safety to clean water and quality healthcare. For more information, please visit http://www.lyb.com or follow @LyondellBasell on LinkedIn.

Forward-Looking Statements The statements in this release relating to matters that are not historical facts are forward-looking statements. These forward-looking statements are based upon assumptions of management of LyondellBasell which are believed to be reasonable at the time made and are subject to significant risks and uncertainties. Actual results could differ materially based on factors including, but not limited to, market conditions, the business cyclicality of the chemical, polymers and refining industries; the availability, cost and price volatility of raw materials and utilities, particularly the cost of oil, natural gas, and associated natural gas liquids; our ability to successfully implement initiatives identified pursuant to our Value Enhancement Program and generate anticipated earnings; our ability to attract and retain key personnel; our ability to manage costs; future financial and operating results; benefits and synergies of any proposed transactions and our ability to align our assets with our core; legal and environmental proceedings; tax rulings, consequences or proceedings; technological developments, and our ability to develop new products and process technologies; our ability to meet our sustainability goals, including the ability to operate safely, increase production of recycled and renewable-based polymers to meet our targets and forecasts, and reduce our emissions and achieve net zero emissions by the time set in our goals; our ability to procure energy from renewable sources; our ability to build a profitable Circular & Low Carbon Solutions business; our ability to construct and operate integrated recycling hubs, the continued operation of and successful shut down and closure of the Houston Refinery, including within the expected timeframe; and potential governmental regulatory actions. Additional factors that could cause results to differ materially from those described in the forward-looking statements can be found in the Risk Factors section of our Form 10-K for the year ended December 31, 2022, which can be found at http://www.LyondellBasell.com on the Investor Relations page and on the Securities and Exchange Commissions website at http://www.sec.gov. There is no assurance that any of the actions, events or results of the forward-looking statements will occur, or if any of them do, what impact they will have on our results of operations or financial condition. Forward-looking statements speak only as of the date they were made and are based on the estimates and opinions of management of LyondellBasell at the time the statements are made. LyondellBasell does not assume any obligation to update forward-looking statements should circumstances or managements estimates or opinions change, except as required by law.

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LyondellBasell Launches New Brand Identity Reflecting its New ... - LyondellBasell

CHAI is pleased to release the fourteenth issue of our annual HIV market report. This report provides a detailed look at the complex, ever-changing HIV landscape in low- and middle-income countries based on aggregated market intelligence from our work in over 20 countries.

Over the past 20 years, innovative partnerships between governments, PEPFAR, the Global Fund, and other partners have significantly improved access to HIV services across the cascade. As a result of these efforts, new HIV infections have reduced by 50 percent and AIDS-related deaths have dropped by almost 70 percent since 2003.

Despite these gains, efforts are intensifying to curtail new infection rates, which remain persistently high. In 2022, over 2.5 million individuals globally received oral pre-exposure prophylaxis. New products like long-acting cabotegravir hold promise to drastically reduce infections, although accessibility in low-resource settings is hindered by cost and production capacity constraints.

HIV diagnosis remains the largest gap among the UNAIDS 95-95-95 targets, and testing rates for children and adolescents are significantly below those of adults. However, diagnostic services are improving, with self-tests available for just US$1, the introduction of affordable combination tests including a dual HIV/syphilis test, and the continued decentralization of point-of-care options for CD4, viral load, and early infant diagnosis.

Currently, over 90 percent of adults in generic-accessible low- and middle-income countries use dolutegravir (DTG), the WHO-recommended treatment, which costs less than US$45 per person per year. Additionally, over 160,000 children are on pediatric DTG. And for the first time ever there is a generic triple fixed-dose combination containing DTG for children in the form of pediatric ABC/3TC/DTG (pALD). However, political, social, and other barriers exacerbate disparities in treatment access across children, key populations, and regions.

Despite improvements in treatment coverage, 630,000 people still died from AIDS-related causes in 2022. Tuberculosis, cryptococcal meningitis, and bacterial infections remain among the major causes of death for adults and children living with HIV. There is an urgent need to leverage new and existing platforms prevent advanced HIV disease, particularly for children.

With just 2 years left to meet the UNAIDS 95-95-95 targets, declining and uncertain funding threaten to erode the progress made in the HIV response. To make continued progress towards ending HIV, global efforts must prioritize key populations and their partners, bridge treatment disparities between adults and children, and ensure sufficient and sustainable funding, among others.

Download the 2023 HIV Market Report

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2023 HIV Market Report: The state of the HIV market in low- and ... - Clinton Health Access Initiative

Thursday 26-10-2023 11:19

The latest global PPC report by DataFeedWatch.com reveals a 7 percentage point drop in the use of search-based channels by advertisers in 2023. This shift is accompanied by a rise in social media channels such as TikTok and Facebook. These changes have significant implications for PPC advertising strategies in the five largest retail sectors, the company said.

Datafeed.coms Multichannel Marketing Report 2023 gathered data from over 16,000 online stores from over 60 countries and across 20 major industries. It found that search-based channels have declined by more than 7 percentage points, while social media channels have increased by over 3 percentage points for eCommerce advertising.The shift is attributed to a decrease in overall ads from 2022 to 2023, and a transfer of budgets to social channels.

Moving to social media is a global trend, said Jacques van der Wilt, General Manager of Feed Marketing at DataFeedWatch.com. In this case, pay-per-click advertising is following customers reactively. The most impressive growth can be seen with TikTok, but most large social channels have increased their advertising shares at the expense of the Search channels like Google or Bing.

Social commerce is expected to grow three times faster than traditional eCommerce, doubling its current value by 2026, according to a new study by Accenture. It is also projected to increase to $2.9 trillion by 2026 (Statista), more than doubling its current value. Affiliate channels remain a fairly underexplored type of advertising. At the moment, 11 per cent of all advertisers use this type of advertising.

Although the overarching trend shows a decline in the use of search channels by retail advertisers in favour of social channels, there are still large differences in each industry. Fashion retailers are increasingly turning to Google, with its share rising from 41.4 per cent in 2022 to 47.5 per cent in 2023. This suggests a growing preference for proven advertising platforms. TikTok has also gained traction as a significant advertising platform for this industry. Over the course of the last year, advertisers have doubled their use of TikTok in their advertising strategies.

The electronics sector is becoming more open to personalized advertising, with custom channels,increasing its share from 25 per cent to 29 per cent between 2022 and 2023. In the Furniture industry, Google Shopping has become the top choice for advertisers, growing from 30.5 per cent in 2022 to 38.6 per cent in Q2 2023.

In the Health & Beauty sector, mainstream channels like Google Shopping and Facebook are becoming more popular, with Google Shopping's share increasing by over 11 percentage points between 2022 and 2023. Custom channels have seen a decline of almost 10 percentage points which means that custom channels may not be the right choice for the Health & Beauty sector. TikTok is climbing the list of popular channels for this sector. From the beginning of 2022 to Q2 2023, its usage among Health & Beauty merchants grew 5x.

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PPC ads: search in decline, social on the rise report - MobileMarketing Magazine

Over the last year-and-a-half, Uber worked with creators across TikTok accounts for its various services, including its ride share and Uber Eats. But Uber is looking to fine tune how it broadcasts those messages by moving those brands under a singular TikTok account to build a cohesive brand image on the platform.

Uber worked with influencer marketing platform Grin to do so. Financial details of the partnership were not immediately available.

It felt like more of an opportunity to combine both of [those] stories into this one lifestyle story that people can relate to in different ways, said Phil Rosario, global social media lead of TikTok at Uber. The idea is that using Uber, youre not only going places or ordering things on Uber Eats. The goal here is to help people relate to the concept of going anywhere and getting anything with Uber.

Aside from unifying the approach, the brand is using TikTok as a way to build connections with a diverse audience via collaborations with content creators in an increasingly fragmented social environment.

Rather than hiring high-profile celebrities, notable personalities or influencers, Uber has opted to target content creators, according to Rosario. Doing so allows the brand to maintain control over the creative process in-house. Currently, Uber works with 10 content creators focused on various niches including comedy, food and travel. It did not say how much they were paid.

Rosario is using his own past experience as a content creator to inform his approach with creators for the brand. Rather than contacting an agency or legal team, he has direct communication with the creators. By not exerting excessive micromanagement on its creators, Uber is looking to foster a more collaborative and organic content creation process with creators who have deep knowledge of TikTok.

Rosarios highlights of Ubers collaborations with creators include when a creator used an Uber Eats bag as a going out accessory; another where a creator tasted dumplings; as well as having creators spotlight local and small restaurants across the world that uses the Uber Eats platform for customer orders.

It is important to work directly with creators when there is a trend that may not be relevant in 48 hours when it happens and to check with them to see if they have the bandwidth and are willing to create a video to support that trend, said Rosario.

As a result of the strategy, Ubers TikTok followers surpassed 850,000 followers in September 2023; the brand had over 150,000 followers one month after launching on TikTok in June 2022, according to the social intelligence platform Brandwatch. The data also showed that its organic video content has garnered 35 million views and its videos have 3.7 million organic video likes.

It is unclear how much of Ubers advertising budget is allocated to these efforts as Rosario declined to share budget specifics. According to Vivvix, with paid social from Pathmatics, Uber has spent a little over $98 million on advertising so far in 2023, down from $184 million in 2022. The data also showed that the majority of the spend was allocated to digital displays on social media apps Facebook, Instagram, and X (formerly known as Twitter) and digital OOH throughout 2023.

Madison Rogers, creative strategist at the ad agency Fuse Create said that Ubers TikTok strategy involves a systematic approach of experimentation, aimed at identifying the most effective content types. Rogers added that strategy is characterized by a continuous process of testing, learning, and adapting, enabling Uber to refine its content and make it more distinct and engaging.

Engaging with micro-influencers that have more niche, dedicated audiences in addition to TikTok stars that help them more with overall mass awareness, said Rogers. By building up a roster of influencers, it allows each audience category to feel heard and makes their feed look diverse and rich in content.

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Inside Uber's strategy with content creators to amplify its organic ... - Digiday

Jamal Murray is one of the key pieces in the Denver Nuggets rotation. In fact, he was the main guard that helped the Nuggets become the 2022-23 NBA champions.

While he has struggled from injuries as of late, Murray has successfully completed his comeback from a serious ACL injury he suffered back in the 2021-22 season. All his success has helped Murray amass a net worth of $25 million.

But while we know Murrays basketball career is on the rise, it seems like his life on the court has been mysterious, including his dating life. For this piece, lets get to know more about Jamal Murrays girlfriend Harper Hempel.

Jamal Murrays girlfriend is Harper Hempel. Harper Hempel was born on Aug. 31, 1997, in Union, Ky. She attended Larry A. Ryle High School.

Here, Hemel also started her amateur volleyball career. She wrapped up her high-school stint with Team Leadership Awards and district MVP honors in 2011. For her efforts, Hempel was a three-time All-State player by the Kentucky Volleyball Coaches Association.

After graduating from high school, Hempel decided to attend the Gatton School of Business at the University of Kentucky and majored in marketing and digital media. At the same time, Hempel also decided to play for the Kentucky womens volleyball team.

Hempel reportedly suited up for the Wildcats in 2016. During that year, Hempel accumulated a total of 46 assists during the season.

In fact, she registered a career-high 45 assists in the game against Marquette University alone. Another memorable game for Hempel was when she tallied a career-high five digs in a game against the University of Minnesota-Crookston.

After graduating with a degree in marketing and digital media, Hempel eventually pursued a career as a social media manager. She works as a Social Media Community Manager for Fact & Fiction. Fact & Fiction is a company that helps other firms improve their brandings.

On the other hand, Hempel also works for social marketing agency All Social Jessie. Here, she serves as the agencys Social Media Marketing Manager.

Aside from being a social media manager, Hempel is also an avid photographer. In fact, she founded her own photography company called Harper Hempel Photography.

As seen on her Instagram account, Hempel has captured plenty of her clients memories behind the camera. These memories include family birthday celebrations, weddings, parties, and etc.

In her website, Hempel explained more about her firms goals by saying I enjoy capturing special moments in personalized sessions with individuals and groups. My specialties include senior pictures, family portraits, couples, kids, and groups of friends.

Murray and Hempel met back in college when they both attended Kentucky. Afterwards, Hempel seemed to be supportive of Murrays NBA career, while she also accomplished plenty of things in her own career as a photographer and social media manager. Given that Murray and Hempel prefer to keep their lives private, little to no information is known about their relationship.

However, in 2018, Hempel did share her skills behind the camera by featuring Murray doing a confident jumper that awfully missed.

Although Murray and Hempel have been private about their relationship, things ultimately went south after Murray claimed his phone was hacked. In 2021, the hacker seemed to have gained control of the NBA champions Instagram account.

But even worse, a sexually explicit video featuring Hempel and Murray was posted on his Instagram storywithout their consent, according to a report by Heavy. The leaked video ultimately threw fans into a frenzy for the wrong reasons.

Since then, both Murray and Hempel have apologized to the public, after they were both at the center of controversy. Furthermore, the couple also pleaded to sports fans to delete the video.

On Twitter, Murray posted, First and foremost I would like to apologize to my fans. My account has been hacked, currently working on the issue. Thanks.

In the same platform, Hempel whose account is now deactivated said If you have the video please delete it.

Fortunately, the chaos eventually dissolved for the couple. Although there have also been rumors that Murray and Hempel have gone their separate ways since then, no official source has yet to confirm the status of their relationship. However, there are rumors that both Murray and Hempel are no longer together, given that the latter was in Italy while Murray celebrated after capturing his first NBA championship.

Nevertheless, this is all the information that we have on Jamal Murrays girlfriend Harper Hempel.

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Is Jamal Murray still dating Harper Hempel? - ClutchPoints