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PlayStation Forges New Collaborations to Elevate Womens Sports Globally

SAN MATEO, Calif., May 19, 2023 Sony Interactive Entertainment (SIE) and the Womens National Basketball Association (WNBA) today announced a new multi-year partnership to make PlayStation the official console and marketing partner of the WNBA.

At PlayStation, we believe play has no limits, and few cultural spaces have better defined that spirit than womens sports and especially the WNBA, said Andrea Perez, Senior Vice President of Brand, Product and Services Marketing at Sony Interactive Entertainment. We are thrilled to partner with the WNBA to continue investing in the next generation of women athletes and will be exploring new and unique ways to elevate and share their stories.

As part of the partnership, PlayStation will explore various marketing opportunities with the WNBA, starting with the AT&T WNBA All-Star Game taking place in Las Vegas on July 15. More details about the collaboration will be shared in the lead-up to the All-Star Game.

Recently through its PlayStation Playmakers program, SIE signed on rising WNBA stars Arike Ogunbowale, NaLyssa Smith and Zia Cooke as new talents to its existing roster and will team up with them to highlight their passion for gaming. Featuring athletes, creators, actors, artists, gamers and entertainers from around the world, PlayStation Playmakers is a vibrant community of talent working collaboratively with PlayStation to provide fans with early looks and behind-the-scenes access.

The WNBA is thrilled to partner with PlayStation to engage our dynamic fanbase through new and immersive ways, said Phil Cook, Chief Marketing Officer, WNBA. Many WNBA fans are passionate gamers and we look forward to PlayStation establishing a new level for our tech savvy fans to experience our game.

This announcement follows a previous announcement of PlayStation as the official partner of UEFA Womens Football, and marks SIEs latest effort to elevate womens sports and spotlight the next generation of athletes.

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About Sony Interactive Entertainment

Recognized as a global leader in interactive and digital entertainment, Sony Interactive Entertainment (SIE) is responsible for the PlayStation brand and family of products and services. PlayStation has delivered innovation to the market since the launch of the original PlayStation in Japan in 1994. The PlayStation family of products and services include PlayStation5, PlayStation4, PlayStationVR, PlayStationStore, PlayStationPlus, PlayStationNow, and acclaimed PlayStation software titles from PlayStation Studios. Headquartered in San Mateo, California, SIE is a wholly-owned subsidiary of Sony Corporation and has global functions in California, London and Tokyo. For more information visit sonyinteractive.com

About the WNBA

The WNBA, which will tip off its 27thseason on May 19, is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity, equity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.

In 2020, the WNBA and the Womens National Basketball Players Association (WNBPA) signed a groundbreaking eight-year CBA that charts a new course for womens basketball and womens sports overall with a focus on increased player compensation, improvements to the player experience, expanded career development opportunities and resources specifically tailored to the female professional athlete. Key elements of the agreement are supported through the leagues partnership platform, WNBA Changemakers, with AT&T, the WNBAs Marquee Partner and inaugural Changemaker, as well as fellow inaugural Changemakers Deloitte and NIKE, Inc, and subsequent additions Google, U.S. Bank and CarMax. During the 2020 season, the WNBA and WNBPA launched the WNBA Justice Movement forming the Social Justice Council with the mission of being a driving force of necessary change and continuingconversations about race and voting rights, among other important societal issues.

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PlayStation and WNBA Announce Multi-Year Partnership - WNBA

L.L. Bean has just added a third shift at its factory in Brunswick, Maine, in an attempt to keep up with demand for its iconic boot.

Orders have quadrupled in the past few years as the boots have become more popular among a younger, more urban crowd.

The company says it saw the trend coming and tried to prepare, but orders outpaced projections. They expect to sell 450,000 pairs of boots in 2014.

People hoping to have the boots in time for Christmas are likely going to be disappointed. The bootsare back ordered through February and even March.

"I've been told it's a good problem to have but I"m disappointed that customers not gettingwhat they want as quickly as they want," said Senior Manufacturing Manager Royce Haines.

Customers like, Mary Clifford, tried to order boots on line, but they were back ordered until January.

"I was very surprised this is what they are known for and at Christmas time you can't get them when you need them," said Clifford.

People who do have boots are trying to capitalize on the shortage and are selling them on Ebay at a much higher cost.

L.L. Bean says it has hired dozens of new boot makers, but it takes up to six months to train someone to make a boot.

The company has also spent a million dollars on new equipment to try and keep pace with demand.

Some customers are having luck at the retail stores. They have a separate inventory, and while sizes are limited, those stores have boots on the shelves.

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Prince George's Schools Sue Social Media Companies Over Mental Health Effects - NBC4 Washington

Agence GI is making waves in the digital marketing world with its groundbreaking approach to TikTokTM marketing strategies. By leveraging the immense potential of this popular social media platform, the agency has propelled numerous businesses to success in their respective industries. Through creative campaigns and strategic implementation, Agence GI is helping clients create brand awareness and engage with younger generations in a competitive market.

The power of TikTokTM lies in its ability to reach millions of people all over the world. With just a few seconds of content, businesses can create impactful messages that can go viral, reaching audiences far beyond their target demographics. Thanks to Agence GI's innovative approach, specialized tools, and a deep understanding of consumer behavior, companies are able to leverage this incredible potential and drive explosive growth for their businesses.

In addition to TikTokTM marketing strategies, Agence GI offers an array of services such as social media campaigns, video production services and more. This comprehensive suite of solutions enables clients to effectively promote their brands and leverage the latest trends in social media marketing. With Agence GI's help, clients can easily navigate through the ever-changing landscape that is today's digital marketing industry.

The experts at Agence GI have mastered the art of increasing brand awareness and connecting their clients with vast audiences. Emerging as experts in creating viral content and trending challenges, Agence GI has helped many clients experience an increase in website visits and sales. With data-driven insights and optimization, Agence GI has crafted its own innovative and creative approach to tapping into the expansive force of TikTokTM to help their clients virality.

As the founder, Maxime Giguere puts it, Through our innovative TikTokTM marketing strategies, we have witnessed firsthand the transformative power of this platform for businesses. At Agence GI, we are passionate about helping our clients achieve explosive growth and remarkable brand visibility. By leveraging TikTok'sTM viral nature and combining it with our data-driven insights, creative storytelling, and profound understanding of the platform, we propel businesses to new heights.

To learn more about Agence GI, follow it on InstagramTM at @AGENCE.GI.

Agence GI

Maxime Gigure

Qubec

Canada

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Agence GI Takes Social Media by Storm with Innovative TikTokTM ... - Benzinga

The recent announcement of NBCUniversals former head of global advertisingLinda Yaccarino taking on the role as Twitters new CEO has seen the headlines emerging around building "Twitter 2.0. Yaccarino joins the company amidst volatility asthe platform continues to struggle with declining ad revenue and active users. Its new owner, Elon Musk, who is no stranger to controversy, has continued to make significant changes since his takeover, despite facing ad halts by major brands.

Don't miss:Who is Linda Yaccarino, Twitter's new female CEO?

Since Yaccarino's appointment, media intelligent firm CARMA saw over 230K mentions related to the hire just over the past week, with 28% being positive and 23.6% being negative. While some netizens are hopeful about Yaccarino's appointment and her potential to bring positive change to Twitter, many remain skeptical, according to CARMAs HK GM Charles Cheung.

One of the primary concern is Twitter's continued struggle with declining ad revenue and active users on the platform. Given these challenges, it may be a daunting task for Yaccarino to reverse the trend of declining revenue and restore stability to the platform. There are also questions on what new ideas or strategies Yaccarino will bring to the table to rejuvenate Twitter and enhance its reputation, he added.

Social media players such as Kristian Olsen, founder and managing director of digital and social media content agency Type A, told MARKETING-INTERACTIVE that the appointment of Yaccarino is a nod in the right direction, given her track record which is reflective of that. She has a job on her hands and if she is truly going to try and better understand users habits to create more personalised features, then shes off on the right track, he said, adding:

If Yaccarinosgoal is to evolve Twitter into a super app of sorts, then she has to first create stability and credibility to the app that has suffered a lot of bad public impression in the previousyear.

Agreeing with Olsen was James Chua, founder and managing director of digital creative and social marketing consultancy agency GERMS, said the jury will be out on whether Yaccarino is really someone who is empowered to make a change or merely a figurehead.

The appointment of Yaccarinois clear and necessary. Twitter needs to woo back advertisers to ramp up their ad revenue. A lot of what happened with advertisers leaving Twitter is because of Musk's doing. His relationship with advertisers has been testy since he took over, largely due to his indignant upholding of free speech as the holy grail on Twitter, he added.

How can Yaccarino lure back advertisers to Twitter?

While the strategic appointment of Yaccarino as Twitter's new CEO might open up exciting possibilities for the platform, this doesn't guarantee a more advertiser-friendly environment.As Twitter evolves under Yaccarino's leadership, it remains to be seen whether it will prioritise the user experience as a less intrusive channel or face potential financial implications from reduced advertising opportunities. Time will only tell, said Tina Ahmed,senior digital engagement manager, TEAM LEWIS APAC.

Furthermore, Yaccarinomust know how twitter can be re-positioned to gain back its position within digital and social media marketing. For example, under Yaccarino's direction, the company may develop some products and features which could let advertisers and agencies to run immediately and understand how it could facilitate advertisers' marketing strategies," said Ken Cheung, digital director of KREW.

Vin Ng, director of Spread-it believedthe main problem falls on how Yaccarinowill moderate the advertising content on the platform. As with Elon Musk, brands paused spending on the platform due to his policies on content moderation[...]thus it will be interesting to see how Yaccarino willexecuteon this matter, he added.

Will it change the future of social media advertising?

As most of the industry players MARKETING-INTERACTIVE agreed that the hire of Yaccarino will surely bring a change to the advertising industry, it is still too early to conclude how this will change the future of social media advertising.Right now, a key for any social platform is to cultivate a habit among users to visit it daily.

"If the platform fails to maintain its position for its users, they may use it less frequently or even switch to other platforms. If the platform's popularity declines, marketers may decrease their ad spend, Florence Kong, founder and managing director of WeGlow HK.

On the other hand, TEAM LEWIS Ahmed said the appointment is less likely to change the future of social media advertising dramatically. What will shift is how brands plan to engage with Twitter, it will continue to be a default channel for most businesses more on an organic level, however, when it comes to ads, it may not be the priority platform for most businesses to park capital towards unless their key target audience deem otherwise, she said.

GERMS Chua, who said Yaccarino will probably do what Sheryl Sandberg did during her days atFacebook:

Create good advertising models and turn in good revenue. Her biggest stumbling block will be Musk himself.

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Rebuilding Twitter: Will a new CEO be the answer? Or will Musk ... - Marketing Interactive

Montana has become the first state to ban the social media app TikTok from operating within the state, signaling that hospitals and health systems using the platform for marketing will now be left in limbo, The Washington Post reported May 17.

Gov. Greg Gianforte signed legislation that imposes a fine of $10,000 per day on any mobile store making TikTok available, and on TikTok if the app operates in the state.

The law takes effect Jan. 1, 2024.

Individual Montana users of TikTok will not be subjected to fines if they are found using the app within the state.

TikTok said in its statement to the Post, "We want to reassure Montanans that they can continue using TikTok to express themselves, earn a living, and find community as we continue working to defend the rights of our users inside and outside of Montana."

The ban comes at a time when hospitals and health systems are increasingly using and joining the app to reach their younger patient demographics. Recently, several hospital and health system marketing leaders told Becker's they're using TikTok to meet patients where they are.

"With 40 percent of social media users finding information on TikTok over Google as a search engine, we saw the opportunity to meet consumers where they are to provide relevant and important information," Christine Kotler, chief marketing and communications officer of Coral Gables-based Baptist Health South Florida, told Becker's.

But with the ban, Montana hospitals and health systems using the video-centric social media platform could be left without an opportunity to reach those younger patients.

The app is currently the second-most popular app for Americans under 35 years old and has 116 million U.S. monthly users on its app, making U.S. consumers the largestpopulation on TikTok, according to Statista.

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Montana becomes 1st state to ban TikTok what that means for ... - Becker's Hospital Review