Mediaboss Marketing

Islander Lee has co-authored 13 books with Philip Kotler.

About 45 years ago, Mercer Island resident Nancy Lee informed her parents that she would aim to contribute to a better world through her future work in the marketing realm.

While engaged in her graduate school studies at the University of Puget Sound, Lee read a book by author Philip Kotler that piqued her interest on how marketing can make an impact on individuals and society as a whole.

More than a decade after earning her master of business administration degree and working a pair of marketing jobs Lee was figuratively struck by the lightning bolt of social marketing, and it changed her life.

The scenario came about after Lee now employed as marketing director at Seattle Childrens Hospital was involved in a successful campaign to increase life vest usage amongst kids. After research showed that usage had risen by 25% through their campaign, Lee said, I took a deep breath and asked myself, What kind of marketing is this? She delved into Kotlers latest book at that time and was introduced to his writing about social marketing.

At that point, Lee knew what path to traverse: I want to do marketing that sells behaviors. Behaviors that are good for the individual as well as society. Thats why we call it behavior change for social good.

For the last three decades, Lee has led her own company, Social Marketing Services, Inc., taught social marketing at the University of Washington, worked as a strategic advisor for C+C and co-authored 13 social marketing books with Kotler. Their latest book, which was released in July, is titled Social Marketing Success: 100 Case Studies from Around the Globe.

Nancy Lee has been a joy to work with on all our co-authored books. Nancy is a superb scholar, researcher and writer. I feel blessed with having met Nancy Lee, Kotler said.

MERCER ISLAND CASES

Of the 100 summarized worldwide stories and their respective successful social marketing campaigns that focus on improving public health, preventing injuries, protecting the environment, engaging communities, supporting education and enhancing financial well-being, a pair of the cases involve the city of Mercer Island.

In the environmental realm, the city launched a program in October of 2014 to increase residential solar power installations with a major focus on peer to peer promotion, according to the book. It was a successful program, which resulted in 331 kilowatts of new power-generation capacity, that exceeded the citys goals and continues today. The Solarize Mercer Island program was funded by state grants, utility sponsorships and more.

Regarding decreasing home burglaries, Lee worked with the Mercer Island Police Department in developing the Lock It or Lose It campaign. The city launched this program in 2013 after learning from more than five years of data that 41% of the Islands home burglaries occurred through unlocked doors or windows. As a reminder for residents to lock up, the city mailed door hangers emblazoned with the message, Lock your doors whenever you leave home! along with additional information to 5,000 households. In a follow-up survey, 42% of the residents noted that they placed the item on their doors.

Lee, who also worked with the state on its Click It or Ticket seat belt safety awareness campaign, said that the cases in the book are meant to be instructional and inspirational.

My purpose is to get it in orbit. This is to help institutionalize social marketing, like bookkeeping, like any other kind of profession, she said.

Lee and Kotlers book is available at https://tinyurl.com/5fbtkr26.

Read the original here:
Contributing to a better world through social marketing - Mercer Island Reporter

LinkedIns looking to add a new option to help manage your platform presence, with a native, in-stream scheduling option currently in the works at LinkedIn HQ.

As you can see in this example, shared by app researcher Nima Owji, LinkedIns working on a new scheduling option that would be built into the post composer flow, with a new clock icon added to the bottom right of the window.

Which could be a handy addition though you can, of course, already schedule LinkedIn posts in most third-party social media management apps.

But native scheduling can be a little more reliable, particularly in terms of how your post will look when it goes live. Most scheduling tools now include built-in preview elements to help on this front, but integrated tools provide more definitive guidance, while also facilitating more post types and tools.

We asked LinkedIn about the scheduler test and it gave us this statement:

We're working to bring native post scheduling to members and pages soon. Stay tuned for updates on future rollout plans.

So not a lot to go on just yet, but LinkedIn is indeed developing this option, which could become another consideration in your LinkedIn marketing strategy.

And with the platform continuing to see record levels of engagement, it may well be worth paying more attention to the engagement opportunities in the app.

More here:
LinkedIn's Working on a Native Post Scheduling Option - Social Media Today

LinkedIn is looking to help members maximize their employment opportunities, but highlighting the most in-demand skills right now, as listed in LinkedIn job ads, while its also launching a new overview of job postings within your network to help connect you to opportunities among the people and businesses that you know.

First off, on in-demand skills as part of its broader effort to integrate more career education, and connect members to opportunity, LinkedIn has shared new research into rising skills noted in LinkedIn job ads.

As explained by LinkedIn:

We compared the top skills professionals had in 2015 with those for the same jobs today and identified the skills that rose to the top - the top skills in demand today.

LinkedIn has narrowed this down to the top 20 skills in-demand, which were featured in more than three-quarters of jobs posted globally in the app over the last three months.

Those skills - and their related LinkedIn Learning courses - are:

As you can see, various digital marketing and related skills make the list, which means that you should subscribe to Social Media Today to ensure that you stay on top of the latest shifts and changes in the industry.

Self-promotion aside, there are some interesting trends of note here, which may help you maximize your career opportunities, by focusing on the most in-demand skills and capabilities, and building out your skillset.

In addition to this new overview, LinkedIn is also hosting a series of virtual events where members will be able to engage with LinkedIn Learning instructors and hear more about how skills for jobs are evolving, along with tips on how they can lean into these trends.

The virtual events will be heldfrom September 12th to 16th you can find out more here.

Finally, LinkedIns also adding a new Whos Hiring in Your Network overview, which will help users stay across potential career opportunities among those they know.

Keeping in touch with your network is crucial, and many are increasingly turning to their online communities for help. More than one third of job seeking LinkedIn members in the US said they reached out to someone in their network to discuss their career plans. But it can be challenging to know whos hiring or where to start.

The new Whos Hiring in Your Network element addresses this, with a dedicated space in the Jobs tab that will showcase opportunities among your peers.

Youll also be notified of relevant jobs when people in your first or second degree network are hiring, and you can also see members of the hiring team in job descriptions, making it easy for you to reach out directly and apply early.

That could be a great way to stay on top of new openings and opportunities, and help you maximize the value of your LinkedIn network.

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LinkedIn Shares New Data on the Most In-Demand Skills, New Notifications of Opportunities in Your Network - Social Media Today

Are you an outgoing person who is warm,approachable and comfortable engaging people? Do you have demonstrated project management experience, including planning, executing and evaluating marketing plans and tactics? If so, apply now!

Develop, organize and produce items required to promote CBC Saskatchewan, CBC Saskatoon and CBC North Communications strategies, in keeping with corporate standards and policies. Work must conform to, and respect,CBC program and journalistic policies, standards and practices, as well as the ethics related to advertising standards. There is an expectation of initiative and creativity, and the requirement to demonstrate good judgment.

Research and gather information from various sources to prepare communications plans and media strategies.

Develop and recommend communications plans for the region.

Execute fan engagement and outreach initiatives, including brand activations and contesting, to foster ongoing relationships with audiences.

Develop and produce promos for regional programs on Radio, TV, Web and social produced by regional stations, in accordance with network guidelines.

Recommend media placements and organize regional advertising campaigns in accordance with communications plans and strategies developed by Regional Communications.

Works with cross-functional teams to collect and gather information on priority programming, in order to plan Social and Digital promotional content that highlights the best of CBC across all content areas.

Co-ordinate the airing of regional promos and ensure that they are available for broadcast.

Organize launch activities both internally and externally, as well as audience promotional events.

Look for and develop partnerships with regional organizations.

Anticipate needs for photos and graphics used in print ads and advertising campaigns. Help choose photos. If necessary, perform basic editing on photos and graphics.

Help develop contests and coordinate their organization in tandem with management and programmers. Negotiate and, if necessary, draft the requisite agreements and protocols. Ensure that contests comply with legal requirements and program policies. Follow up with winners and partners.

Research, prepare, draft, forward, and present documents related to internal or external communications activities.

Prepares regular Digital and Social Media reports.

Research information regarding special projects, new initiatives and administrative matters.

Works with Audience Relations to develop messaging in response to audience inquiries and reactions.

Manage the budget for communications activities.

Assist with content development of radio program promos scheduled for broadcast on CBC/Radio-Canada TV networks.

Reply to and follow up on audience comments and requests, as needed.

Carry out all other related tasks as needed.

Bachelor's degree or the equivalent.

Three (3) years' relevant experience that demonstrates superior writing, editing and proofreading skills, working knowledge of a wide range of communications and marketing materials, excellent interpersonal and organizational skills and the ability to work under the pressure of deadlines.

Must possess a valid driver's license and a driving record that meets the minimum requirements of CBC/Radio-Canada's insurance company.

Strong social media skills and active on multiple Digital and Social Media platforms, such as Twitter, Facebook, Instagram, Reddit and YouTube. Proven ability to write for these channels is required.

Solid local community knowledge.

Experience in event logistics and brand activation execution.

Keen interest in and ability to keep pace with evolving Digital and Social Media trends.

Good working knowledge of Microsoft Office programs (Word, Excel and PowerPoint).

Demonstrated customer service and problem-solving ability.

Ability to take initiative and demonstrate creativity as well as good judgment.

Flexibility in work hours as operations demand, including the ability to work shift work, including evenings, weekends and holidays, is required.

Knowledge of CBC programming.

To find out more about Diversity and Inclusion at the CBC, please click here.

Communications OfficerPart-time position (5 days/week), ReginaStarts October 2022 - March, 2023

Job posting date: Sep. 1, 2022 | Unposting date: Sep. 15, 2022To apply, please send a resume and cover letter to:

Jane TranRegional Manager, Communications, Marketing & BrandCBC Saskatchewan and CBC Northjane.tran@cbc.ca

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

CBC/Radio-Canada is committed to being a leader in reflecting our country's diversity. That's because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That's why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada's public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca.

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Read the rest here:
Work with us: We're looking for a Communications Officer - CBC.ca

A Ministry of Health and Child Care (MoHCC) official has appealed to fiscal authorities to remove Value Added Tax and import duty on condoms to make them affordable to end users.

Addressing an Advocacy Meeting to Discuss Bottlenecks Affecting the Condom Market in Zimbabwe, Dr Owen Mugurungi, the Director of AIDS and TB Unit in the Ministry of Health and Child Care (MoHCC) said dwindling donor support is forcing government to import its own condoms to continue HIV prevention initiatives.

We had a meeting today with the members of parliament so that we can give an insight into the challenges and barriers that we face in terms of the importation of condoms in this country. Remember, condoms are a very critical component in our HIV prevention. They are highly effective if used correctly and consistently.

One of the issues that we have faced over the years is issues around import duty and VAT. With dwindling donor support, the country really needs to step up and start importing its own condoms and the private sector has a role to play. Therefore, we need to make sure that we reduce the duties and VAT that is payable so that at the end of the day, the price is affordable for the end user, said Dr Mugurungi.

I am glad that members of Parliament and senate were present in their numbers and we made recommendations that they move a motion in Parliament to do away with the VAT and import duty on condoms. Countries around us such as Zambia, Malawi, and other regional countries have either zero import duty and very little VAT that is charged when condoms are imported, he added.

Sexually Transmitted Infections (STIs) Coordinator in the Ministry of Health and Child Care, Anna Machiha said some people who are accessing public sector condoms should be moved to private sector to ensure that only those who cannot afford to access free contraceptives.

Public sector condoms occupy the biggest market share, about 77 percent of the market, whilst social marketing occupies about 22 percent and 1 percent is occupied by the private sector and this is an anomaly. Why do I say so? There are people who are accessing free condoms or public sector condoms who can actually be moved to the private sector or social market and there are some who in the social market who should be in the private market.

This is work that we have been doing over the past two years to ensure that we look at the issues in our market and try to segment and make sure that we target condoms accordingly, living the free condoms for people who cannot afford to pay and then we move the rest to where they belong, said Machiha.

Zimbabwes national condom program comprises public sector condoms, private sector condoms, and Social Marketing condoms.

However, increased donor fatigue has seen major donors such as USAID and PEPFAR cutting their funding towards the procurement of public sector and social sector condoms in Zimbabwe from US$4 million in 2019 to US$3 million in 2020.

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Scrap VAT And Import Duty On Condoms, Fiscal Authorities Told - 263chat.com