Mediaboss Marketing

Social Media Analytics Tools Market

This report on the Social Media Analytics Tools Market study considers important factors such as an analysis of the market, a definition of the market, segmentation, significant trends in the industry, an examination of the competitive landscape, and research methodology. The research provides an idea about various market inhibitors as well as market motivators in both a quantitative and qualitative approach with the purpose of providing users with accurate information.

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What is New Additions in 2024?

Detailed industry outlook Additional information on company players Customized report and analyst support on request Recent market developments and it's futuristic growth opportunities Customized regional/country reports as per request

The list of Key Players Profiled in the study includes:- Google Analytics, Adobe analytics, Sprout SocialInc, Sendible, Iconosquare, Hootsuite Inc, Zoho Corporation Pvt, Falcon.io, Storyheap, Tailwind, TapInfluence, BuzzSumo, ShortStack(Pancake Laboratories), Snaplytics

Cataloging the Competitive Terrain of the Social Media Analytics Tools Market:

The report provides an overview of every manufacturers and the products developed by each manufacturer along with the application scope of every product. Data regarding the market share of every company, as well as sales figures concerning each firm, is stated in the report. Details regarding the profit margins and price patterns have been inculcated in the report.

IN THE NEWS In May 2022, TikTok expanded its Marketing Partners Program, introducing its inaugural group of Content Marketing Partners. The founding member is Brandwatch, and its social suite of the future, which would allow its customers to scale, manage, execute, and optimize the content on TikTok, all while staying within the Brandwatch platform. This officially badged partnership between Brandwatch and TikTok empowers Brandwatch clients to manage, understand, and respond to their community profiles on TikTok in a way that feels native to the world's hottest technology platform. In April 2022, Digimind collaborated with Facelift to give essential tools for effective social media growth. Facelift is a firm that provides social media management tools. This collaboration benefited both industries in monitoring their brand image and effectively managing all social networks.

Social Media Analytics Tools Market Dynamics:

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:

Growth Drivers: Social Media Usage: Growth of social media platforms and user engagement.

Marketing ROI: Need to measure and optimize marketing ROI on social media.

Brand Monitoring: Importance of brand monitoring and reputation management.

Customer Insights: Demand for deep customer insights and sentiment analysis.

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Segmentation Analysis of the Market:

Global Social Media Analytics Tools Market forecast report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market. Global Social Media Analytics Tools Market segments and Market Data Break Down are illuminated

By Type, the market is primarily segmented into:

Cloud, SaaS, Web, Mobile-Android Native, Mobile-iOS Native, Other

By Applications, the market is segmented into:

Large Enterprise, SMBs, Personal Use, Agencies, Other

Social Media Analytics Tools Market Regional Analysis:

Regional Coverage:

Rgn-w gmnttn in the Global Social Media Analytics Tools Market nlud the claims to split the regional scope of the market, which among these regions has been touted to amass the largest market share over the anticipated duration

North America(USA, Canada and Mexico) Europe(UK, Germany, France and the Rest of Europe) Asia Pacific(China, Japan, India, and the Rest of the Asia Pacific region) South America(Brazil, Argentina and the Rest of South America) Middle East and Africa(GCC and Rest of the Middle East and Africa)

** Note - This report sample includes:

Scope For 2025 Brief Introduction to the research report. Table of Contents (Scope covered as a part of the study) Top players in the market Research framework (structure of the report) Research methodology adopted by The Market Insights The Global Social Media Analytics Tools Market Industry Report Covers The Following Data Points:

: This section covers the global Market overview, including the basic market introduction, market analysis by its applications, type, and regions. The major regions of the global Market industry include North America, Europe, Asia-Pacific, and the Middle-East and Africa. Social Media Analytics Tools Market industry statistics and outlook are presented in this section. Market dynamics states the opportunities, key driving forces, market risk are studied.

: This section covers Market manufacturers profile based on their business overview, product type, and application. Also, the sales volume, market product price, gross margin analysis, and share of each player is profiled in this report.

: These sections present the market competition based on sales, profits, and market division of each manufacturer. It also covers the industry scenario based on regional conditions.

: These sections provide forecast information related to Social Media Analytics Tools Market for each region. The sales channels include direct and indirect Marketing, traders, distributors, and development trends are presented in this report.

: In these sections, Industry key research conclusions and outcome, analysis methodology, and data sources are covered.

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What makes the information worth buying?

A comprehensive and in-depth overview of the global Social Media Analytics Tools industry in exchange, use, and geographical area sectors is provided.

This research looks at the industry rewards and constraints that influence industry growth.

Developing business strategies and aspects to aid in an emerging market.

Examining free markets and developing appropriate strategies.

Direct Contact: Jessica Joyal +1 (614) 602 2897 | +919284395731 Email: sales@themarketinsights.com Website: https://www.themarketinsights.com/

Delivering foresights along with statistical analysis of the operational business industry impacts has been our foremost priority. With the constant developments in the research & development industry, we have always challenged the conventional research methodologies and discovered new research tactics to evolve the growing B2B requirements.

This release was published on openPR.

Read more:
Social Media Analytics Tools Market is Likely to Increase At a Significantly High CAGR During Forecast Period 2030 - openPR

Trump Media shareholder Justin Peedin says he plans to stand by Trump despite the former president's historic conviction. Courtesy of Justin Peedin hide caption

When a New York jury convicted former President Trump, supporter Justin Peedin in Florida was outraged.

So he decided to take a stand: By buying more shares in Trumps social media venture while encouraging others to do the same.

Its almost time to show them what DJTArmy is all about!!!! Buy more today and hollllllld, Peedin wrote in Truth Social a little before trading started on Friday.

Peedin is part of a legion of Trump supporters who own shares in Trump Media & Technology Group the company behind Truth Social.

Many supporters have invested despite all the warnings from professional investors about a company that's losing money and has little revenue.

And now, at a time when many investors would normally flee because of the former president's conviction, Trump Media shareholders are vowing to double down over their anger about a conviction they view as a miscarriage of justice.

At least on Friday, their push to pump up the stock didn't pan out. After initially opening up about 15%, shares ended the day down 5%.

But far from being discouraged, Trump Media shareholders are vowing to hang on.

It is the latest twist in what has been a volatile ride for Trump Media shares since making its stock market debut in March by merging with a listed shell company.

For those who invested early, it has been a remarkably lucrative ride so far. But nobody has benefited more than former President Trump.

And now, whether or not these shareholders decide to hang on will determine the fortunes of a company many in Wall Street have panned as a dud.

Trump has a lot riding on Trump Media. He owns nearly two-thirds of the company.

Despite taking a hit on Friday, Trumps stake was still valued at $5.6 billion a windfall that earlier this year placed him in the Bloomberg Billionaires Index for the first time.

Its an incredible value for a company that lost over $300 million in the first quarter and had almost negligible revenue. It also had just under 700,000 monthly active users in April, compared to over 76 million for X, according to data from Similarweb.

Trumps newfound fortune is all thanks to hundreds of thousands of investors who have bought into Trump Media, many of them to show support for former President Trump.

Donald Trump attends his criminal trial at Manhattan Criminal Court in New York City on May 29, 2024. Doug Mills-Pool/Getty Images hide caption

Justin Peedin is one of them

Peedin became a Trump supporter in 2015. He was teaching English in an Arab village in Israel. He had left a sales gig in a call center in Maryland. He says he left partly to escape the racial strife in the U.S and partly to reconnect with his Jewish heritage.

I figured if I can help make peace over there, you can make peace anywhere, he says.

Peedin voted for Trump twice and he believes the world now needs Trump more than ever. Its why he also decided to invest in Trump Media.

Unfortunately, the world's not just hugs and kisses everywhere. There're people that really want to do harm. And we need strong leadership, he says. I'm scared for the future. So, 2024 is a big year. And that's why I'm invested in this, you know?

Peedin is a huge fan of Truth Social. Its a platform where he and others have found relief from what they see as censorship in rivals such as X and Facebook.

And Peedin believes that if the former president returns to the White House in November, Truth Social would become an incredibly valuable company.

I think he's got a good shot at winning again. And if he's only using this platform, I feel like the sky's the limit with it," Peedin says. "And I also believe in it, which is, like, very rare, to have an investment in something you believe in so much."

Trump Media is losing money and has little revenue. Scott Olson/Getty Images North America hide caption

That belief has gotten him a pretty handsome profit so far at least on paper.

Peedin got in early, investing just over $50,000. He paid an average of around $35. With Trump Media now trading at $49, Peedin is sitting on a paper gain of around $20,000 a sizeable return for a stock that media mogul Barry Diller recently referred to as a "scam."

Peedin says he bought a few more shares on Friday, a day after Trumps conviction.

If he were to lose it all, Peedin says he can still put food on the table for his wife and his toddler.

"I'm not gambling my son's diaper money, you know?" he says.

Not everybody has made money in Trump Media.

The stock has been incredibly volatile day to day. They are now slightly below the day before its debut, but they have delivered a nice return to those like Peedin who invested early.

Many professional investors have warned against the stock, which is trading at valuations well above what its financial performance should dictate even though there are multiple risks facing Truth Social.

The company is trying to expand into online video and has said it plans to grow through mergers and acquisitions, both of which could turn out badly.

Most importantly, professional investors warn that the companys fortunes are tied to former President Trump, whos due to be sentenced in July after being convicted of the 34 felony counts.

Trump also still faces several other state and federal criminal cases, and the stocks performance could be directly impacted by his electoral fortunes in what is expected to be a heated presidential campaign.

There are even more risks looming. Trump could one day cash in and bail from the company which could hurt shareholders like Peedin.

Trump cant sell his shares yet. Under his current agreement, he has to hold on to them until September, right in the midst of the presidential campaign. But he could be given permission to sell even sooner by Trump Medias board, which is full of friendly voices, like his son Donald Trump Jr.

Yet none of these risks faze Peedin.

He still believes Truth Social is a startup with immense potential even after Trump's conviction. He has an unwavering belief in the former commander in chief and he believes Trump would not hurt supporters like him by cashing out of the company.

I think he truly cares about the people that support him, he says. Because if you look at it, that would be kind of like stabbing everyone in the back. And I don't see him doing that.

Read the rest here:
Investors doubling down on Truth Social after Trump's conviction - NPR

Dive Brief:

LG is attempting to boost the positivity on social media with its latest campaign, an effort that is supported by a global survey which found that almost half of respondents (45%) have a social media feed that consists of an equal or greater amount of negative content than positive content. Additionally, 28% of respondents reported that negative content on their social feeds has increased their anxiety.

Inspired by the role algorithms play in the content fed to social media feeds, LGs Optimism your feed playlist offers up a slew of positive videos that, when interacted with, are intended to boost the amount of uplifting content pulled into a consumers feed. The playlist was made in collaboration with global influencers including Tina Choi, Victoria Browne and Josh Harmon each regarded for their positivity and includes over 20 short-form videos ranging from motivational to feel-good content.

LG is also supporting the effort by consulting with social media experts, including Casey Fiesler, a professor, information scientist and technology ethicist, which could help the brand establish stronger credibility and consumer trust. The Optimism your feed'' playlist can be viewed on LGs global YouTube and TikTok channels and will later spread to other social platforms through influencer collaborations. Consumers can also engage with the campaign via a microsite.

The move is part of LGs larger Lifes Good campaign launched last August in an effort to inspire people to view life through a more optimistic lens. The campaign also served to introduce LGs more dynamic and youthful brand identity, which was unveiled last April. Together, the efforts could help the brand build loyalty among younger demographics, like Gen Z, as their spending power grows.

LG, a South Korean company that manufactures consumer and commercial products like TVs, home appliances, automotive components and formerly mobile phonesreported a 3.3% year-over-year revenue gain in the first quarter supported by sales from its home-appliance and vehicle-component businesses, which rose 7.2% and 12%, respectively.

Other marketers beyond LG have also made healthy social media habits a focus of their recent marketing. In February, Snap launched an advertising campaign positioning Snapchat as an antidote to social media. In another instance, Doves long-running Self-Esteem Project launched the Campaign for Kids Online Safety last April to address the rise in youth mental health issues linked to social media.

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LG fuels positivity on social media with 'Optimism your feed' playlist - Marketing Dive

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Is social media the be-all and end-all of marketing? - Financial Mirror

Charli DAmelio is one of the most popular creators on TikTok, with 154 million followers on the video platform. Dunkin partnered with the social media star in 2020 to name her go-to order, a caramel cold brew drink, The Charli.

Just like a customers morning coffee run, Dunkin tries to keep its social media in sync with users lives. No matter the platform, we aim to spark personal connections that resonate deeply with our followers, often eliciting a Thats so me! type of response, said Jill Nelson, the brands chief marketing officer.

Dunkin keeps that authenticity and relatability prevalent in its posts. In late April, the company tweeted Were discontinuing iced coffee, followed by look between the H and the L on your keyboard. (JK, meaning just kidding. This was a trend on the X/Twitter platform in April.) For April Fools Day, Dunkin posted to its 3.3 million TikTok followers: ANNOUNCEMENT. were changing our name. again. Now were just DONUTS. We will have coffee still. Pls dont ask any other questions. Just going thru it rn.

But could all that engagement be for naught? In late April, President Joe Biden signed into law a bill that requires China-based parent company ByteDance to sell TikTok within nine months or face a nationwide ban of the video-heavy platform. Itll be at least a year before a banif there even is onegoes into effect, and TikTok already filed its own lawsuit against the U.S. government to stop enforcement of the law.

While users and marketing managers dont need to panic just yet, with so many new social media sites growing in popularity, many brands are exploring other apps.

A majority of TikToks user base is between 18 and 34 years old, spanning the Z and millennial generations, according to Statista. The app has more than 1.5 billion monthly users. Facebook, YouTube and Instagram hold the top three slots, respectively, in regards to number of users, Statista reports. Facebook has more than 3 billion monthly active users.

Playa Bowls plays up its product presentation in social posts.

Social media has revolutionized how we connect with these audiences, Nelson said. Unlike traditional marketing, social platforms allow us to interact directly and adapt quickly to pop culture trends. This immediacy and relevancy have helped us build a vibrant, interactive community around our brand.

The Massachusetts-based brands audience comprises mainly Gen Z consumers, but its diverse overall, Nelson said.

Reached a tipping point

When it comes to the many social media platforms, brands should evaluate the draw of each website, Soci Director of Market Insights Damian Rollison said. Soci helps brands boost consumer engagement across digital channels. That approach changes from brand to brand and platform to platform. Theres not a lot of value in each individual store having an X account, but there could be value in each of a brands locations being on TikTok or Instagram, Rollison said.

Soci published its annual Consumer Behavior Index in February, which found that 18- to 24-year-olds overwhelming prefer using Instagram and TikTok to find local businesses, at 67 and 62 percent, respectively. Among other age groups, Google Search is the clear winner.

Weve reached a tipping point where more younger consumers think of TikTok first, Rollison said. TikTok is almost the pioneer that sets the standard. Instagram just happens to have a lot of reach.

TikTok doesnt feel like a search engine, at least not in the traditional sense people are used to, he said. But consumers can search for basically anything on the app, whether thats Minneapolis restaurants or Thrift stores San Francisco. People are more inclined, in this group, to want short-form videos filmed by people who they might think of more as peers telling them about these topics, Rollison said.

A lot of TikTok content serves that purpose, with customers showing videos of the meal and giving their honest opinions. I dont have to sit there and read a bunch of reviews, Rollison said.

Jill Nelson is Dunkins chief marketing officer. The brand has 3.3 million followers on TikTok.

Dawn Ray, GoTo Foods SVP of communications, said the social team will go where the fans go.

Playa Bowls stays on trend across social websites, says Becca Steinberg, social media specialist.

Follow the trends

Daves Hot Chicken knows the power of social media. The franchise started as a pop-up food stand in a Los Angeles parking lot after generating interest from an Instagram post. Its social media lets customers speak to the foods appeal, Chief Marketing Officer Brad Haley said. We want to amplify organic social posts on Instagram and TikTok on our own channels, he said.

Consumers look for brands that feel authentic online, rather than posts that have clearly been edited to death before appearing online. Establishing a brand identity onlineregardless of the platformcan help the franchise and its social team feel relatable.

Thats the strategy for coffee franchise 7 Brew. The thing with TikTok thats really uncomfortable for a lot of brands is its so different from what were all used to, said Cory Hinton, head of digital and social marketing. Before this role, he held a sales position at TikTok. Rather than extremely polished, high-cost television advertising, TikTok is more unrefined and casual, he said.

Staying on top of trends is easier with TikTok, Hinton said, because he can see a video in the morning and post something following the trend by the afternoon. Were very comfortable with being unpolished, he said.

Acai bowl franchise Playa Bowls sees a lot of organic posting of its products, because of the colorful and aesthetically pleasing presentation. The company works with influencers as well, serving as an extension of the organic content, said Becca Steinberger, Playa Bowls social media specialist.

But staying on trend helped the brand reach 49,000 followers and more than 1.5 million likes. Personally, Im always on TikTok myself, Steinberger said. So as soon as I see something trending, Im automatically thinking, How can we use this for Playa Bowls?

One of its more popular videos garnered 1.2 million views by using Taylor Swift song titles as punch lines.

Daves Hot Chicken started on Instagram but has a large TikTok following as well.

Social channels always evolving

A natural transition from TikTok, assuming thats ever necessary, is Instagram Reels. Its a similar concept, with videos, text, editing features, endless swiping and trendy music. Instagram has been around since 2010 and has more than 2 billion monthly users.

Pretzel franchise Auntie Annes leans into its name on socials, serving as an auntie. One early March TikTok has a video of cinnamon sugar pretzel bites with the caption, if you can smell this video Auntie loves you.

Dawn Ray is the senior vice president of strategic communications and earned media at GoTo Foods, formerly Focus Brands, the company that owns Auntie Annes and Cinnabon.

Pending a possible TikTok ban, GoTo Foods maintains its strategy of meeting folks where they are, whether thats TikTok or somewhere else, Ray said. As new platforms, such as Mastodon and Metas Threads, pop up, Ray said the company evaluates them to see if theyd add value to GoTo Foods. Threads was a natural fit for its brands, Ray said. This platform is an extension of Instagram, where we already have a strong presence.

Ultimately, our social strategy is about meeting fans where they are, no matter the platform, she said. The advantage of having iconic brands like Auntie Annes and Cinnabon is that through relevant, creative and trend-driven content, we will make fans wherever we go.

The social team at Dunkin has a similar mindset. Dunkin is prepared to navigate the constantly changing world of social media. Along with Mastodon and Threads, theres BlueSky and BeReal, to name a few. But popularity isnt the only factor, Nelson said.

Deciding whether to engage on new platforms involves more than just chasing trends, she said. We carefully analyze where our fans are most active and where we can authentically connect with them. We prioritize platforms that encourage real conversations and help us build lasting relationships with our community, ensuring every interaction is meaningful.

Originally posted here:
Marketing Execs Share TikTok Tactics and the Social Media They're Turning to Next - Franchise Times