Mediaboss Marketing

Appu Social, named after the social and communal nature of elephants, is an innovative AI social media automation tool designed to streamline and transform the way businesses interact and engage with their customers online. Inspired by the idea of promoting unity among teams and fostering positive relationships with clients, the company was founded in January 2022 by Amit Lakhwani and Nitin Lakhwani.

The duo, each holding a specific role Amit as the CEO handling Sales & Marketing, and Nitin, the CTO in charge of product development and backend support, have envisaged a venture that significantly impacts the digital marketing space.

In todays hyper-connected digital world, creating a dynamic and engaging social media presence has become more crucial than ever for businesses. However, maintaining consistency in posting captivating content and keeping up with the pace of evolving social media trends can be demanding. This is where Appu Social steps in, providing a solution through their groundbreaking AI-driven platform.

Appu Social offers an AI Social Media Automation Tool that revolutionizes social media marketing for businesses. The tool dramatically simplifies the process of creating and scheduling compelling social media content, thus saving businesses time and energy. The uniqueness of the platform lies in its powerful AI capabilities, which enable businesses to make posts that resonate with their audience and stand out in the crowded social media space.

The vision of Appu Social is rooted in a customer-centric approach. They aim to employ their cutting-edge AI tools to help customers businesses carve a niche in the market, fostering long-term relationships with their social media followers. This vision is born out of the understanding that many businesses struggle to generate a substantial ROI from social media marketing due to market saturation. With Appu Socials unique tool, businesses gain a competitive edge, ensuring their social media marketing strategy pays off.

Appu Social targets a wide range of audiences, including eCommerce businesses, food restaurants, travel businesses, bloggers, and anyone eager to grow their social media presence. These are typically businesses and individuals that recognize the power of social media and are keen to establish their tribe online. Through various channels such as email marketing, webinars, and online meetups, Appu Social is successfully building its brand awareness and reaching potential customers.

While the company competes with established players like Hootsuite and Sprout Social, Appu Social distinguishes itself through its exceptional user experience and unique customer approach. They operate on the belief that customers will always remember how a company made them feel. This mantra is reflected in their dedicated customer support team that provides a unique and personal experience for each client.

In terms of future plans, Appu Social is poised for global expansion, eyeing markets like Germany, Canada, UK, and Australia. Already having a significant presence in the USA and India, the company aims to reach a milestone of 5000+ customers worldwide in the coming year.

Like any other venture, Appu Social faced its share of challenges initially. Adapting to the ever-changing social media industry and motivating customers to keep up was a hurdle. To overcome this, the company improved their communication strategy, ensuring the team and clients stay updated and aligned with the current trends and changes in the industry.

Every venture comes with its own set of risks and challenges, and Appu Social is no exception. The rapid pace of technological change and geopolitical factors pose risks. However, Appu Social mitigates these by keeping a proactive and adaptive approach, ready to evolve as necessary.

Appu Social, with its innovative AI platform, is paving the way for businesses to efficiently navigate and leverage the complex landscape of social media. By providing businesses with the tools to create powerful and engaging content, Appu Social is truly living up to its mission of nurturing relationships and creating meaningful experiences on multiple social media platforms.

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Appu Social: Unleashing The Power Of AI In Social Media Marketing - Inventiva

WASHINGTON, July 12, 2023 The World Banks Board of Executive Directors today approved US$100 million for the Punjab Family Planning Program to increase the utilization of family planning services in Pakistans Punjab province, which is home to more than half of the countrys population.

This important program aims to achieve universal access to reproductive healthcare and to raise the usage of family planning methods in Punjab to 60 percent by 2030, said Najy Benhassine, World Bank Country Director for Pakistan. This is critical for Pakistans development, as excessive population growth rates hampers development, slows the accumulation of human capital, and contributes to keeping families in poverty.

The Punjab Family Planning Program will provide timely access to quality family planning services free of charge. It will also institutionalize quality of care across the family planning services delivery system. It will support public information and advocacy campaigns so that more families are made aware of the benefits of family planning.

The program will scale up innovations, such as clinical franchising, voucher schemes, and family planning counseling through community leaders, which have been piloted in different districts of Punjab and have shown improvements in family planning outcomes. Through an extensive network of Lady Health Workers, Family Welfare Workers and Community Health Workers that are linked to health facilities, family health clinics and family welfare centers, the program will reach areas and communities that have limited or no access to family planning services. The program will scale up the voucher incentive scheme, social marketing, male and community leaders engagement and youth platforms for increasing utilization of family planning services. It will also improve the interpersonal communication skills of family planning service providers.

Family planning enables couples to make informed choices about the number of children they want to have, and when they want to have them, said Manav Bhattarai, Team Leader for the program. Enabling individuals to plan their families helps prevent unplanned or unintended pregnancies, ultimately leading to a decrease in overall fertility rates.

The program will be implemented in all districts through the service delivery networks of the Population Welfare Department and the Primary and Secondary Healthcare Department, the two project implementing agencies. The program uses the Program-for-Results (PforR) financing instrument which links disbursement of funds directly to the achievement of specific program results.

The World Bank in Pakistan

Pakistan has been a member of the World Bank since 1950. Since then, the World Bank has provided $40 billion in assistance. The World Banks program in Pakistan is governed by a Country Partnership Strategy with four priority areas of engagement: energy, private sector development, inclusion, and service delivery. The current portfolio has 58 projects and a total commitment of $14.8 billion.

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Contacts

Islamabad Mariam Sara Altaf External Affairs Officer mariamaltaf@worldbank.org

Washington Diana Chung Senior External Affairs Officer dchung1@worldbank.org

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Pakistan: World Bank approves $100 million for universal access to ... - ReliefWeb

The Pakistani rupee registered a gain against the US dollar, appreciating 0.37% on Thursday after the International Monetary Fund (IMF) Executive Board approved Pakistans new Stand-By Arrangement and UAE also deposited $1 billion.

At close, the currency settled at 276.46, an increase of Rs1.02, as per the State Bank of Pakistan (SBP).

On Wednesday, the Pakistani rupee strengthened further, inching up 0.39% to settle at 277.48 in the inter-bank market.

In a key development, the IMFs Executive Board on Wednesday approved a nine-month Stand-By Arrangement (SBA) for Pakistan for an amount of $3 billion. The Boards approval allows for immediate disbursement of SDR894 million (or about US$1.2 billion).

The Fund stated that Pakistans economic reform programme aims to support immediate efforts to stabilise the economy and guard against shocks while creating the space for social and development spending to help the people of Pakistan.

Separately, Pakistan also received deposits of $1 billion from the United Arab Emirates (UAE), Finance Minister Ishaq Dar announced on Wednesday.

In a televised message, the finance minister said the friendly country had made a commitment in the recent past regarding giving additional $1 billion deposits to Pakistan.

Internationally, US dollar was nudged lower still in Asia on Thursday, as traders took surprisingly slow US inflation as a signal US interest rate rises will be all but finished by months end.

The dollar had its worst session in five months overnight, falling more than 1% against the euro to its lowest in more than a year and notching even larger losses elsewhere.

The US dollar index fell marginally to 100.47, its lowest since April 2022.

Oil prices, a key indicator of currency parity, hovered above $80 a barrel on Thursday, fuelled by US inflation data that presaged the interest rate hike cycle in the worlds biggest economy is set to finally cool.

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Rupee sees appreciation after IMF board's nod, settles at 276.46 ... - Business Recorder

Early last year, the musician India.Arie posted a video on her Instagram that caused a lot of headaches for my then-employer, Spotify. It was a mash-up of the many times Spotifys star podcaster, Joe Rogan, had used a racial slur for Black people on his show. I dont need to tell you which slur it was. Unsurprisingly, the video quickly went viral, and a huge uproar ensued.

Rogan had already stirred up controversy by airing Covid misinformation and interviews with transphobic speakers. For Spotify, a company based in Sweden (the supposed mecca of social democracy) that serves entertainment to a largely young, socially conscious consumer base and employs a young, socially conscious work force, youd think it would be obvious if you were to listen to the characterization common from conservative politicians and heterodox pundits what would happen next. The dictates of woke capitalism would surely require a ritual sacrifice of Rogan, despite the huge sums Spotify had paid to bring his show exclusively to its platform. It wouldnt matter that he was the companys No. 1 podcaster. The woke mob had spoken!

Needless to say, thats not how things went. Rogan apologized in a long Instagram video, and Spotifys response was not to pull the plug on his show and torpedo the interests of the companys shareholders. Spotify stood by its star (even as several episodes were quietly removed). It also announced a $100 million fund to support underrepresented artists and podcasters. But, according to Bloomberg, a year later the company had spent less than 10 percent of the money.

Behold, the puny power of woke capitalism!

I have been thinking about this incident as I have watched ferocious campaigns building against companies that take even the most milquetoast stands on social and cultural issues, especially those involving gender and sexuality. It reached a peak last month with Pride, leaving a wake of social media videos of people outraged about things like onesies and Koozies emblazoned with rainbows.

These fights wont stop with the end of Pride month. They are merely the skirmishes in what is likely to be a long culture war fueled by outrage about everything from the casting of a Black actor as Ariel in Disneys live-action remake of The Little Mermaid to investment funds including a modicum of concern about diversity and inclusion in deciding where to put their billions.

Woke capital is already a major theme of the Republican presidential race. The threat is apparently so great that Gov. Ron DeSantis of Florida invoked Winston Churchills famous Dunkirk speech, substituting woke for the Axis powers as enemy No. 1: We will wage a war on the woke. We will fight the woke in education, we will fight the woke in the corporations, we will fight the woke in the halls of Congress. Vivek Ramaswamy is couching much of his campaign in the themes of his 2021 book, Woke, Inc., an excoriation of so-called woke capitalism that is somehow to blame not just for Americas social woes, but its economic problems, too.

This hyping of the power of socially conscious capitalism is understandable given how aggressively the notion has been sold to companies and consumers. Research studies, many of them conducted by companies that advise businesses on corporate social responsibility, have touted the power of purpose to drive consumer loyalty.

Color me skeptical. Consumers make choices for many reasons: price, convenience and marketing. Maybe politics. The other day I went to my local Walgreens to buy toothpaste and ultimately chose not my favorite brand but the only one that wasnt under lock and key. I didnt want to wait for an employee to liberate the Colgate, so Crest it was. Needless to say, I did not use Google to find out which brand was more committed to bodily autonomy. What can I say? I was in a hurry.

My somewhat jaundiced view of the possibilities and perils of woke capitalism was shaped by seeing some of this play out from inside the corporate suite, albeit in the limited context of media and tech companies, running the editorial and business ends of a podcast company at Spotify and a global news organization, HuffPost, when it was owned by Verizon Media.

I have bad news for combatants on both sides of this war. For those on the left who take comfort in seeing big companies take bold stands on issues they care about, Im here to tell you that those companies care much more about their bottom line than your beloved issue (see Spotify example above).

And those on the right who feel that the wind is at their back with successful boycotts of woke brands are likely to be disappointed for similar reasons. Even this years big success a boycott of Bud Light after it worked with a transgender influencer as part of a broader social media campaign that apparently caused the stock of the brewing giant Anheuser-Busch to drop was a Pyrrhic victory: It is all but impossible to find beer companies that dont participate in celebrating Pride, thereby doing exactly what the right accuses them of: pushing a liberal agenda antithetical to conservative mores.

It turns out queer consumers and their allies are important to companies bottom line, and especially in a tight labor market companies can hardly afford to alienate queer workers and their families and supporters. Even after getting dinged by conservative consumers and gay rights activists, Bud Light pledged to keep supporting queer businesses.

These fights disguise a bigger truth: Corporations, far from dictating cultural mores from some capitalist Mount Olympus, reflect and co-opt the social trends around them.

In 2018, as the Black Lives Matter movement gathered force, Nike created a controversial ad campaign with Colin Kaepernick, the Black football player who famously knelt during the national anthem to protest police racism and brutality toward Black civilians. The backlash was huge, but ultimately the social tide went in Nikes favor: Its stock price popped and the advertising campaign was seen as a bold success.

But corporations can also shift course, quite seamlessly, when the mood changes.

At Cannes Lions, an advertising festival held each June in the South of France, members of this years jury that hands out awards for ad campaigns were instructed to steer clear of politics and celebrate work that was more focused on commercial success, Semafor reported.

This is a remarkable turnaround. I attended the festival a couple of times in my years as a media executive, and it often seemed like a competition to see what company could out-do-gooder the rest. It reminded me of a line from the HBO comedy Silicon Valley, in which a tech executive declares, I dont want to live in a world where someone else is making the world a better place better than we are.

After the murder of George Floyd, companies fell all over themselves to embrace Black causes. Some actions were gestures that cost nothing, like music streaming services observing a period of silence. Content companies pledged to increase their programming for, by and about Black people. Many businesses made pledges to diversify hiring, especially in their executive ranks.

But the evidence so far shows little progress on these pledges. Netflix, the once unstoppable juggernaut that seemed likely to eat Hollywood for breakfast, is an interesting case in point. As its growth has slowed and the political climate has changed, it reportedly shelved a plan to produce an anti-racist video series. A look at its published diversity and inclusion track record shows a small decline in the proportion of Black employees generally and executives in particular.

Thomas Frank, a historian and journalist who has chronicled the culture wars for decades, told me that he always suspected that the backlash politics that rolled over the country in the late 60s and all through the 1970s came, at least in part, from the way commercial culture rubbed the noses of Middle America in coolness and in Middle Americas own inadequacy and uncoolness. But the political backlash that resulted didnt hurt the corporations at all on the contrary, they eventually just changed their marketing approach to fit the new mood and then entered a golden age with Reagan and the 1980s.

The center left has been lulled by its seeming cultural power, which buttresses the belief that progress is inevitable if the time frame is elongated enough. In a world with RuPauls Drag Race, How could we be talking about locking up drag queens? we gasp.

The deeper problem is that our politics is not responsive to peoples preferences. Our systems of government increasingly favor electoral minorities like gerrymandered state legislatures in a polarized environment rather than common-sense compromise. This leads to ideological zealotry. There are almost no checks on a state legislature bent on maximum cruelty.

In this atmosphere it is not that surprising that progressive consumers have turned to corporations to be a mirror of their concerns. Despite clear majority support for abortion rights and L.G.B.T.Q. rights, we are tilting ever more toward a system that allows a fanatical minority to impose its views as law. Its easier for us to hold corporations accountable than politicians. We make decisions about how to spend our money every day. Best-case scenario is you vote in new officials every couple of years.

But woke capitalism is a paper tiger. Companies embrace identity and cultural inclusion as a way to expand their market share to new communities while obscuring their raw political power and the ruthless underpinning realities of shareholder capitalism. Elites on the right, meanwhile, know very well that it is a paper tiger but are more than happy to play along with a shuck and jive that allows them to wield woke as a cudgel against the left and for some voters, it does the vital job of stoking resentment.

Following the dictates of plain old capitalism, Spotify choosing to stand by Joe Rogan, once the company had signed him up as an exclusive podcaster, was a good business decision. But the decision also made business sense for other reasons. It meant that if a right-wing mob came for queer programming on the platform, the company could point to that decision as it defends hosting podcasts that my colleagues made, stuff like The Two Princes, a fantasy show for kids about two princes who fall in love, and Gay Pride & Prejudice, a modern take on the Jane Austen classic. A simple policy of consistency about free speech within defined limits rather than appeals to the extremes of the culture wars is, frankly, better for everyone.

Above all, these partisan spats over politics and business serve as a useful reminder for everyone across the political spectrum: Corporations are not your friends. They do not represent your interests. Yield to their power at your own peril.

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Opinion | Dont Be Fooled by the Fake Uproar Over Woke Capitalism - The New York Times

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Exploring the Potential of SMM Panel: Transforming Social Media ... - RVCJ Media