Mediaboss Marketing

The accomplishment underscores Tinuiti's expertise and legacy with Amazon Ads

NEW YORK, Aug. 24, 2022 /PRNewswire/ --Tinuiti, one of the largest independent performance marketing firms across Streaming TV and digital advertising, today announced it has achieved Amazon Ads advanced partner status another hallmark of the longstanding and beneficial relationship between Tinuiti and Amazon Ads.

The newly launched global recognition program recognizes partners based on the growth they deliver for their advertising clients and their level of engagement and expertise with Amazon Ads products like Amazon DSP and sponsored ads. Specifically, Tinuiti has earned the advanced partner statusby demonstrating expertise in both brand building and customer engagement on Amazon.

Obele Brown-West, Chief Solution Officer at Tinuiti, said:"From becoming an initial member of Amazon Ads original partner directory in 2018, to beta testing the newest iteration of the Partner Network, Tinuiti has been a long-term and active participant in the thoughtful and collaborative process behind the program's development. We're incredibly thankful for our ongoing relationship with Amazon Ads and for the opportunity to leverage cutting-edge innovation and the type of forward-thinking that truly affects change and moves the needle for our client brands."

With a leadership team made up of former Amazonians with deep-rooted experience, Tinuiti provides the end-to-end Amazon strategy capabilities designed to meet all of a brand's needs on Amazon. Specialized in both solving day-to-day problems, steering long-term strategy, Tinuiti strives to achieve the most out of the relationship for its client partners.

Tinuiti is one of the first agencies to utilize proprietary advertising tech around Amazon Ads infrastructure leveraging MobiusX, the firm's proprietary technology. Designed to help drive online retail sales, MobiusX is one of the longest-standing and most sophisticated AI-powered AdTech developed for the Amazon seller and vendor Uis and ads consoleson the market today. Built in 2014, Tinuiti has continually grown and evolved this custom dashboard to help sell more product, sell it faster, and across all the retail industry's top networks. In 2021, Tinuiti further enhanced its Amazon capabilities and acquired an agency specialized in Amazon,Ortega Group, to create one of the industry's most robust full-service programs for Amazon and marketplaces.

Today's Amazon Ads advanced partner status follows a momentous Q1 and Q2 for Tinuiti, including a series of strategic partnership deals that includes being named Microsoft's Global Agency of the Year and Partner of the Year a first for any independent agency. In April, Tinuiti announced an agreement with Snap Inc. and in February announced a partnership agreement with Reddit to become the platform's first independent agency partner. Tinuiti's growing roster of partnerships includes the Amazon Ads Partner Network, as well as Google Premier Partner (top 3% of all agencies) and International Growth Partner; Meta Premium Marketing Partner, Kochava Authorized Agency Partner. Tinuiti is also the first independent agency in the US to receive official TikTok Marketing accreditation.

Since 2017 Tinuiti has experienced rapid expansion, grown seven-fold, and welcomed nearly 700 new employees in the last 12 months alone. With an employee headcount now surpassing 1,100, the agency has experienced an unprecedented 59% year-over-year increase and climbing, with an additional 10.2% in 2022. Tinuiti iscontinuing to hire for multiple roles across divisions to keep pace with growth. For a closer look at Tinuiti's culture, please visithttps://tinuiti.com/culture/.

About Tinuiti

Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with more than $3 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, CRM and email marketing, and more, Tinuiti understands that success requires both strategy and channel expertise. Each solution is delivered through Tinuiti's performance planning framework, GAMMA, and is enabled by a proprietary suite of marketing intelligence and media activation technology Mobius. For more information visit http://www.tinuiti.com.

SOURCE Tinuiti

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Tinuiti Achieves Newly Created Amazon Ads Advanced Partner Status - PR Newswire

ANN ARBOR, MI With the citys new-and-improved recycling plant up and running, Ann Arbor officials are turning attention to better educating the community about waste reduction.

City Council voted 10-1 last week to OK an $853,211 contract with the local nonprofit Ecology Center for education, outreach and social-based marketing over the next five years.

That includes a marketing campaign to educate the community more about recycling, composting, trash and circular-economy programs and services.

Recycling education is, of course, imperative because we have new residents coming in all the time, Mayor Christopher Taylor said, referring to University of Michigan students and others. Further, the recycle marketplace changes all the time.

Ann Arbor opening new recycling plant. Heres what not to put in curbside bins.

A Recycle Ann Arbor truck collects curbside recyclables along Seventh Street on Aug. 22, 2022.Ryan Stanton | The Ann Arbor News

Council Member Ali Ramlawi, D-5th Ward, said the contract jumped out at him as substantial.

As we move forward with implementing new ways of trying to get to carbon-neutrality or something close to that, I understand the need to spend and educate, he said, asking about the goals and metrics to measure success of the program.

The new contract supports three goals: increasing the recycling rate in the commercial sector, moving toward a more circular economy reducing waste generated, and raising community awareness about appropriate handling of recyclable, compostable and trash materials to influence behavior change, said Sarah Mason, the citys resource recovery manager.

That includes work in five areas: community-based social marketing, commercial sector education, education and outreach at community events, multi-family housing education and outreach, and youth education, Mason said.

Initiative helps residents identify, break bad recycling habits

Bales of aluminum materials at a Recycle Ann Arbors Materials Recovery Facility on Friday, March 25, in Ann Arbor. The facility opened Dec. 1, 2021, after a year of construction to complete a $7.25 million overhaul of the facility, which had been defunct since 2016. Its physical redesign and operating strategy are both driven by a zero-waste ethic with the aim of rebuilding a credible, transparent recycling system.Meg Potter | MLive.com

The Ecology Center is the parent organization of Recycle Ann Arbor, the nonprofit that runs the citys recycling plant and handles curbside recycling pickup. It has been a trusted education partner of the city since at least 2010 and has over 50 years experience in environmental work, including expertise in education, outreach and marketing, Mason said.

Previous city contracts with the Ecology Center focused on in-classroom programming and field trips for school children. The new contract includes youth education and also expands to meet the broader needs of the community identified in the citys solid waste plan and A2Zero carbon-neutrality plan, Mason told council, adding the plan is to reach people of all ages, abilities, incomes, races, cultures and ethnicities.

That includes some grassroots education, meeting members of the public where they are at events, she said.

I just want to say how excited I am to see this contract, said Council Member Lisa Disch, D-1st Ward. It brings into focus the crucial synergies between A2Zero and solid waste. This five-year contract is no longer than usual, but it is more far-reaching than previous contracts because it undertakes a much more ambitious public education campaign that is aligned with our A2Zero goals.

That includes urgently needed things that have been on her wish list, Disch said, mentioning increasing recycling by businesses and boosting everyones literacy when it comes to appropriate handling of recyclable and compostable items and trash.

But then taking us to a new level where were not only better at the disposal end of things, but we explore strategies that extend the useful life of a good, she said, noting a circular economy means refurbishing and repurposing goods.

The city website includes a map of locations in Ann Arbor that support circular-economy and zero-waste initiatives, including repair shops and used-good stores.

See inside Ann Arbors new recycling plant after $7.25M overhaul

A bale of plastic materials at a Recycle Ann Arbors Materials Recovery Facility on Friday, March 25, in Ann Arbor. The facility opened Dec. 1, 2021, after a year of construction to complete a $7.25 million overhaul of the facility, which had been defunct since 2016. Its physical redesign and operating strategy are both driven by a zero-waste ethic with the aim of rebuilding a credible, transparent recycling system.Meg Potter | MLive.com

Disch said shes also excited about a new partnership with the Community Action Network, which will be working with lower-income, multi-family housing properties to help residents identify solid waste priorities and work through some of the challenges with making recycling work at those complexes.

Council Member Jeff Hayner, D-1st Ward, cast the lone dissenting vote, saying hes never seen any reports summarizing the good that comes from the type of education and outreach done by the Ecology Center.

Disch asked staff how effectively Ann Arbor residents are recycling in terms of not putting non-recyclable materials into bins that can contaminate the recycling stream. Staff responded the city has had some of the lowest contamination rates in the state and the city completed its first audit of the recently upgraded recycling plant off Platt Road in April.

The goal is to have a contamination rate of less than 12% and the audit showed it was slightly higher than that, Mason said.

But we are working to bring that down, and this education and this outreach will help, she said.

Ann Arbor is still a leader in recycling nationally, even though its not quite meeting its own ambitious goal, she said.

Ann Arbor is asking city voters in November to approve a new 20-year tax to further fund A2Zero carbon-neutrality initiatives.

MORE FROM THE ANN ARBOR NEWS:

See where Ann Arbor plans to spend $474K planting 1,000 more trees

Who ya gonna call? Goose Busters help scare geese away from Ann Arbor parks

Ann Arbor OKs easements for DTE gas pipelines in 2 city parks

Street through Ann Arbors Kerrytown closing for months-long bikeway installation project

New Ann Arbor dealership offers new, pre-owned Hyundai vehicles

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Ann Arbor puts $853K behind new recycling education campaign - MLive.com

ColumnistsTuesday August 23 2022

Influencers are social media users with a sizable following who partner with companies to market products which may be of interest to their followers, whilst the companies benefit by directly accessing the target audience of their products.

The influencers market the products or service by providing testimonials about the products or service to their followers whilst the company expects an increase in sales from this approach. In 2019, it is estimated that companies around the world spent $6.5 billion on influencer marketing. In 2021, that market is estimated to have grown to $13.8 billion.

To show how this market is growing at a very fast pace, brands are expected to invest $15 billion in influencer marketing in the US alone. This figure is more than the size of the market in 2021.

In Kenya, there is a growing number of personalities who are in the influencer marketing space making a tidy income, mostly on Instagram. Most of them are personalities who have amassed a big following from mainstream media (radio and TV).

One of the reasons for this fast growth is that brands find influencer marketing cost-effective. The pandemic has also pushed brands towards more influencer marketing after growth of social media users during this period.

But the informal nature of influencer marketing comes with its own dangers such as misrepresentation, miseducation, or deceptive marketing. Deceptive influencer marketing involving product misrepresentation, misinformation and non-disclosure of sponsored product is a source of a growing concern largely because consumers place trust in influencers making them vulnerable to deception.

This creates a dicey situation for regulators who have the task to protect consumers because the informal nature of influence marketing makes it difficult to track and regulate these various vices.

Just a few weeks ago, there was concern that a local Instagram influencer was marketing a product through deceptive claims. Now, its more concerning when it gets to health products or advertising to children and there is deceptive marketing and misbranding.

There are two approaches to regulating influencer marketing; first is on the influencers side where the regulator shouldnt be bothered much because it would be tiresome to hold individuals accountable for deceptive marketing.

Private parties are best placed to hold them accountable by litigating influencers. So, this leaves regulators to deal with companies and brands on the legal obligation to advertise honestly to consumers and that extends to social media influencers too.

Therefore, this means that there is need to educate influencers on their legal obligations so that they dont find themselves taken advantage of by shady brands in deceptive marketing campaigns.

For example, what would it mean to an influencer to market a tobacco product which is outside the Tobacco Control Act (2007) and Tobacco Control Regulations?

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Is it time to regulate the fast-growing social media influencer marketing? - Business Daily

Paid Social Marketing Manager

Senior SEO Content Marketing Manager

Senior Paid Media Account Manager

About Summit. The Hull company was founded 22 years ago and remains a changemaker in performance marketing and online retailing.

It works with some of Europes most successful retailers and brands, helping them to transform their online business, growing their customer base and making them more money from retailing online.

Staff get a discounts and benefits platform; flexible working; 250 each year towards learning something new; free city centre parking; Royal London Pension; Bupa Health Cash Plan; and Life Assurance.

Paid Social Marketing Manager

Youll be working in Summits awarding-winning client management team to lead on the strategy of paid social campaigns for some of the UK's biggest brands.

As a Paid Social Marketing Managerat Summit, you will take responsibility for ensuring the team deliver client objectives across multiple social media platforms.

Youll assist the Senior Account Manager and Account Director in developing relationships and maintaining strong communication with clients.

Senior SEO Content Marketing Manager

Youll lead your SEO Contentdelivery team, devise content strategy, own the day-to-day executive and ensure delivery of projects on-time and within budget.

Youll be the main point of contact for the client, ensuring your team are delivering the strategy in line your clients KPIs and challenging their approach where necessary.

Support and manage channel execs and managers, assisting and mentoring their development.

Senior Paid Media Account Manager

Youll be overseeing the strategy of blue chip clients whilst managing and supporting the delivery team.

With support from the team, you will develop and executive campaigns in line with client objectives, guiding inputs and coaching your team along the way.

You should have at least 3 years experience of managing paid media campaigns across Google and Microsoft Ads.

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Jobs open this week in the North of England - Prolific North

A restorative justice program for survivors of domestic violence. A plan to reduce readmissions at one of the areas busiest hospitals. A strategy to expand a mobile food market that combats food insecurity. A guidebook to help caregivers assist aging relatives.

These are just a few of the projects that UBs Social Impact Fellows developed this summer alongside 10 local organizations. Their work, as the name of the fellowship promises, is already making an impact in the community and is poised to do so for months and years to come.

Now in its fifth year, the Social Impact Fellows program brings together students from the School of Management, School of Social Work and College of Arts and Sciences to create social innovation in Western New York. Working in teams of three with one graduate student from each school, the fellows collaborate to research a problem facing a community organization. Then, they devise a solution and pitch their project in the hopes of winning funds for the organization to implement it.

This years Pitch for a Cause competition wrapped up the program on Aug. 5, as the fellows, UB community members and organization partners came together to hear more about their summer of impact.

I applaud each of you for contributing to the greater good, and in so doing, embodying UBs values, President Satish K. Tripathi told the fellows at the event.

Our fellows meaningful service is core to UBs mission of excellence, Tripathi continued, addressing the audience. A true measure of the success of the Social Impact Fellows program is the impact our students make on community organizations. We know that many of our partners have integrated into their business practices the innovative solutions developed by our students.

I hate to be clich, but I definitely signed up to make social impact in the Buffalo community, MBA student Kennethea Wilson says of her decision to join the program.

With teammates Maria Rothaupt and Abhipsa Chakraborty MSW and PhD in English students, respectively Wilson interned with the South Buffalo Community Association. The team created and distributed a community needs assessment, and using that data, got to work creating a business plan for a food pantry and delivery service that would address residents greatest concerns: food insecurity and transportation.

Wilson says the program cemented her career goals of working for community organizations and being an advocate for change.

After this experience, I feel affirmed in my career path I am going to be a leader, she says. I know I will step into a leadership role having the training to know what it means to be a leader, how to manage a team setting and how to create a timeline and execute it.

Alex Bakke, a PhD student in Spanish language and literature, also came away from the program with a newfound understanding of how his skillset could align with career opportunities. Bakke and his teammates, MSW student Kiara Owen and MBA student Michael Mankiewicz, worked with the nonprofit Open Buffalo on a business plan for an urban ecology center that would address environmental racism in East Buffalo.

At first, Bakke says it was a challenge to figure out how his background in linguistics and research fit in with such a project. But by collaborating with his teammates, he discovered how their skills and perspectives complemented one another and enhanced the final deliverable.

Its been an eye-opening experience for me, Bakke says. I learned how I can translate my skills into the private sector, nonprofits or to give back in my free time. All in all, having this experience just makes me more marketable.

In addition to interning at their partner organizations, the fellows came together several times during the summer for sessions with management and social work faculty, and to visit mission-driven organizations throughout the region.

The entire program is built on the idea of social innovation that to tackle societys greatest challenges, organizations and individuals from many sectors must come together to find solutions.

Social innovation is imperative for the next generation of leaders, particularly because you get an opportunity to address the complex challenges facing todays society, Ananth Iyer, dean of the School of Management, told the audience at the Pitch for a Cause competition.

Speaking directly to the fellows, Keith Alford, dean of the School of Social Work, agreed: Social innovation and experiential learning are key initiatives of the university. Your interdisciplinary focus in solving the challenges of today through creative innovation is certainly outstanding and will be needed more than you can possibly imagine in years to come.

In total, 10 teams of fellows delivered pitches representing the following organizations:

Presenting in random order, each team had five minutes to describe the problem they were addressing and their solution, followed by three minutes of rapid-fire questions from the judging panel.

This years judges were Esther Annan, program officer, John R. Oishei Foundation; David Femi, head of multicultural banking and diverse market strategy, M&T Bank; Dharshan Jayasinghe, UB Alumni Association president and CEO, bizWin Strategies and Triad Health Care Recruiting; and Rene Petties-Jones, president, National Federation for Just Communities of Western New York.

The team from ECMC Alyssa Ruminski, MSW; Muhammad Ashraf, MBA; and Thaddeus Okon, PhD in linguistics took second, collecting a $1,000 prize to help the medical center implement their project to lower readmission rates for complex care patients.

Finally, to thunderous applause, the winning team was named: Andy Whitehead, MSW; Elizabeth Ramirez, MBA/MSW; and Samantha King-Shaw, PhD in global gender studies, representing the Matt Urban Center. Throughout the summer, they created a curriculum, marketing materials, a recruitment guide and other tools for a workforce development program that teaches participants culinary skills and kitchen fundamentals, leading to certifications and employment opportunities.

Now, thanks to their victory and the $2,000 prize, the teams idea for the Above Ground Culinary Arts Training program may eventually become a reality.

Social work has to combine with business thats how were going to create successful programs and organizations, Whitehead says. A lot of social workers come to school to do micro-level work, but this opportunity gave me a different perspective and showed me that I can work on the business side and use my social work perspective to contribute to a successful program.

The Social Impact Fellows program is made possible through the generous support of many partners, individuals and organizations, including Fred and Donna Saia; Steven H. Shepsman and Debra A. Shepsman; and Sujata Yalamanchili and R. Kent Roberts.

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Social Impact Fellows use diverse perspectives to create change - UBNow: News and views for UB faculty and staff - University at Buffalo