Mediaboss Marketing

Government agencies often address social issues using slogans. These slogans aim to change the behavior of certain individual groups of society positively. This is known as social marketing. But why is it important, and is it effective?

You'll find the answers to these questions and more by getting to the bottom of this explanation!

The subfield of marketing, defined as social marketing, operates to raise awareness of social issues or issues of widespread interest. Social marketing primarily appeals to customers' sense of social responsibility.

Unfortunately, many people follow harmful behaviors and habits. Reformers, nonprofit leaders, educators, and company directors might want to help people develop and maintain positive behaviors.

Social marketing is designing, executing, and monitoring programs to impact the acceptance of social causes. It includes planning, pricing, communication, distribution, and market research.

Social marketing is a combination of marketing and social sciences to influence behavior. Ideally, social marketing will influence customer behavior to benefit individuals and society.

Companies that use this strategy don't strive to change how people think to further their interests; instead, they focus on fostering societal transformation. Using social marketing strategies enables businesses to positively contribute to the society in which they operate.

In contrast to commercial marketing, social marketing is centered on finding solutions to issues that occur in the real world. It intends to do so via inducing awareness, altering behavior, and contributing to improving the environment in which people live.

Social marketing examples include public health and safety, education, environmentalism, city beautification, and urban renewal initiatives. Government agencies widely use social marketing to try and address different types of social issues.

For example, many social marketing initiatives have dissuaded young people from experimenting with drugs. Other popular initiatives convinced the public of the dangers of drunk driving and not wearing seatbelts. Around the United States, many people can recall famous slogans and taglines from these social marketing initiatives, going back to the oldest example - Smokey Bear.

Fig. 2 - Smokey Bear Only You

Smokey Bear of the U.S. Forest Service famously told Americans, "Only you can prevent forest fires!". At the time of the campaign's inception in the mid-1940s, forest fires were commonly caused by careless people tossing cigarettes and other smoldering trash into wooded areas. The simple, famous slogan helped remind millions that their smoldering debris and campfires could cause raging wildfires.

Although natural forest fires can be necessary for ecosystems, it has been invaluable for people to be mindful of their use of flames near wooded areas.

"Say no to drugs" is another prominent social marketing campaign, accompanied by other famous slogans.

"Friends don't let friends drive drunk" became popular in the early 1980s and helped reduce the incidence of drinking and driving.

This later evolved into a social marketing campaign to normalize the use of a designated driver, or a DD, in groups of partygoers. Driver safety was also enhanced by states and municipalities using the catchy "click it or ticket" social marketing campaign.

Cities also helped reduce waste by promoting conservation and recycling through "reduce, reuse, recycle".

These campaigns all promoted healthy behaviors using catchy slogans and the inclusion of all sectors of the public.

The concept behind social marketing is changing behaviors through consistent positive reinforcement.

Recipients of social marketing campaigns are encouraged to do something good rather than be criticized for doing something terrible. Another part of the concept is simplicity: the encouraged behavior must be simple to explain and perform.

When it comes to slogans, complexity quickly leads to people tuning out the message. Simple phrases like "only you can prevent forest fires" are easily understood, help the reader or viewer feel empowered, and can be easily accomplished. People can safely dispose of their campfire ashes, cigarette butts, or flammable trash to feel good about themselves.

"Friends don't let friends drive drunk" takes a similar approach. The message is clear and straightforward, and recipients of the campaign feel empowered when they do not let a friend drive away from a party or bar while intoxicated. The slogan confirms that you are a true friend and are protecting a fellow friend.

Over time, it helps replace the societal concept of someone trying to take a friend's car keys as an interfering busybody with that of a friend who cares about one's safety.

"Say no to drugs" is a third example of the concept. It is straightforward and non-judgmental, as it does not criticize people for drugs they might have used in the past. Repetition will help reinforce the message. People can choose positive behavior at any time by saying no to drugs.

The social marketing approach defines how effective a social marketing campaign is.

Social marketing focuses on concrete, simple individual behaviors and changing social norms.

Social marketers want to identify simple behavioral changes that can have meaningful impacts on health, safety, performance, and society overall. Trying to change multiple behaviors at once is unlikely to be successful, so it is essential to be strategic in determining which individual behavior changes will have a positive impact.

On the surface, social marketers use simple messaging to appeal to the mass public. This can include television commercials, radio ads, Internet ads, and posters.

Through media, social marketers focus on emotional impact and emphasize the simplicity of the desired behavior.

Regarding "friends don't let friends drive drunk," social marketers can be impactful by showing the trauma caused by a friend driving drunk. Social marketers can also depict how taking the friend's car keys and calling them a ride could have saved lives and prevented the trauma. By showing that simple action could have prevented the disaster, many recipients of social marketing may eventually be convinced to change their behaviors.

Social marketers can make an emotional impact by presenting brief accounts from trauma survivors, such as family members of drug users, drunk drivers, or those injured by wildfires. Marketers can add simple statistics of the prevalence of the problem to emotional statements to increase impact. Viewers are more likely to act if they understand that the problem is widespread and not isolated.

Social marketers should also have additional information ready to present to overcome skeptics. In their simple messaging, they can state that "more information can be found at" and list their web address or publication. Some viewers may check out the information and be convinced to adjust their behaviors.

Viewers may also inspire them to warn friends, families, and colleagues about the problem. Ultimately, this mass mobilization of public awareness helps change social norms permanently. An example would be the reduced social acceptance of alcohol and tobacco use.

Prior to social marketing campaigns about the harms of drunk driving and tobacco use, it was much more common for people to engage in those harmful behaviors.2

Social marketing is essential because it encourages positive behavioral changes more successfully than mandates.3 By engaging with the public in a gentle and non-confrontational manner, there is less risk of backlash and firm resistance.

Had public service announcements about the dangers of drug use, tobacco use, and alcohol abuse been overtly hostile to those who engaged in those behaviors, those individuals might have felt the need to continue those behaviors in rebellion. Viewers are more likely to listen neutrally or positively when not faced with criticism. Over time, this neutral engagement may become positive action.

Framing social marketing as an attempt to help individuals live better and healthier lives is also essential. People may not want to adjust their behavior to benefit strangers but likely care more about the effects on friends and loved ones. The gentle, positive messaging also gives viewers the ability to feel empowered that they chose the favorable option. Demands that people change their behavior may be less successful because people do not feel ownership over their changed behavior. People who think they have a choice are likelier to stick with their decision and maintain that behavior.

Social marketing can lead to lasting changes by causing social norms to evolve positively. As standards change, peer pressure leads many to adopt these positive behaviors to avoid social sanction or criticism. Eventually, the social marketing campaign becomes a permanent success once the new social norms are adopted. The public adopts the desired behavior widely, and further reinforcement is needed less frequently.

For example, people automatically seek designated drivers, Uber rides, or public transportation instead of choosing to drive while intoxicated.

Similarly, people automatically know to make sure their campfires are no longer smoking, not to toss their cigarette butts into the dry brush, and not to set casual fires without safety precautions. Thanks to social marketing, we have fewer negative behaviors in our society!

Follow this link:
Social Marketing: Definition, Concept & Types | StudySmarter

MASTERMIND, INC. Management's Discussion and Analysis of Financial Condition and Results of Operations (form 10-Q)  Marketscreener.com

Original post:
MASTERMIND, INC. Management's Discussion and Analysis of Financial Condition and Results of Operations (form 10-Q) - Marketscreener.com

Couldnt Tell Who Was the Granddaughter: 65-Year-Old Bodybuilding Grannys Latest Photo Has Fans in Disbelief  EssentiallySports

Visit link:
Couldnt Tell Who Was the Granddaughter: 65-Year-Old Bodybuilding Grannys Latest Photo Has Fans in Disbelief - EssentiallySports

Last Updated: November 28, 2020

In the early 1980s, a brief but powerful commercial started airing on network television. The 15-second spot showed a sizzling frying pan, and a voiceover narrator announces, This is drugs. An egg is cracked into the pan, and the narrator continues, This is your brain on drugs. Any questions?

This campaign was created by the New York City-based nonprofit organization Partnership for a Drug-Free America, known today as Partnership at Drugfree.org. The spot has been copied, quoted, and spoofed countless times since, and still lives on today as one of the most memorable and effective examples of social marketinga specialized form of advertising that aims not to sell products, but to change the world.

While most methods of marketing are geared toward selling goods or services, the product in social marketing is human behavior. The philosophy behind this idea can be illustrated by a quote from Gerhard Weibe, a German World War II U-boat commander, who said: Why cant you sell brotherhood and rational thinking like you can sell soap?

The goal of social advertising campaigns is to promote ideas that either encourage positive behaviors like caring for the environment or wearing seat belts; or discourage negative behaviors, such as speeding or smoking in public areas. In this way, social marketing sells the well-being of society as a whole.(See alsoGreen Marketing)

Interesting social marketing stats

Source: 2012 Social Change Impact Report, Walden University

There are many long-running, instantly recognizable social marketing campaigns that many people dont recognize as marketing. One example is Mothers Against Drunk Driving (MADD), which started a campaign for drivers to tie a red ribbon onto their vehicles, signifying their commitment to safe, sober driving. The red ribbon symbol was also adopted for AIDS awareness, and the idea of awareness ribbon campaigns soon spread to other causespink for breast cancer, purple for Alzheimers, and yellow for families of soldiers who are on active duty abroad.

When these campaigns are done well, social marketing can be a powerfully effective force for true, positive change.

Social marketing is used primarily by nonprofit organizations, charity foundations, public highway departments, and government agencies. Its also utilized by emergency services, such as police and fire departments. Some commercial organizations also occasionally use social marketing strategies.

Nonprofit organizations and charity foundations employ social marketing to raise awareness, promote various causes, and encourage contributions from the public. Social marketing provides a way to inform and engage people that charitable organizations would not otherwise be able to reach through more traditional marketing channels. This strategy also helps charitable campaigns spread faster and reach a wider global market.(See alsoNon-profit Organization Manager)

Amnesty International is a charity organization that helps fight injustice and promote global human rights. In 2006, they launched an award-winning social marketing campaign in Switzerland that used transparent billboards to impose scenes depicting the causes theyre working toward onto glass bus stop boothssuch as food shortages in Sudan, military brutality in China, and violence toward women in Iraq. The campaign raised awareness of world issues and increased donations of funds and volunteer time.

For public sector agencies, social marketing is often used as a way to encourage people to follow rules and regulations, and practice general safe behaviors. For example, police departments campaign with slogans such as Buckle up for life and Click it or ticket to encourage people to wear their seat beltsshowing either the positive rewards for this action (saving lives) or the negative consequences for ignoring the law (getting a traffic ticket).

Government agencies use social marketing not only to encourage legal behaviors, such as observing the drinking age, but also to promote the general well-being of society. There are several government social marketing campaigns designed to inform the public on issues like food safety, sexually transmitted diseases, and personal hygiene.

One example is the U.S. Department of Agriculture (USDA) campaign for cooking food to safe temperatures to avoid the spread of salmonella and other bacteria. This campaign uses the slogan, Is it done yet? with a photo of meat being measured by a food thermometer that reads 160 degreesa safe internal temperature for ground beef.

For large commercial organizations, social marketing is often an effective way to encourage interest, participation, and donations for charitable foundations they support. One example is the Nike Foundation, which is working to help developing countries prosper through a campaign called The Girl Effectusing thought-provoking commercials that tell a story through text and music to gain Facebook fans and raise awareness for this cause.

One Memorable Social Marketing Campaign

The United Support of Artists for Africa, or simply USA for Africa, was founded to help relieve famine and disease in Africaspecifically the 1984-1985 Ethiopia famine that led to more than 400,000 deaths. This group was actually a super band composed of 47 U.S. recording artists, who came together to record one song and donate the profits to famine relief in Africa.

The song was We Are the World. It was written by Michael Jackson and Lionel Ritchie, who also performed parts along with other superstars like Ray Charles, Harry Belafonte, Bruce Springsteen, Paul Simon, Bette Midler, Billy Joel, Diana Ross, Tina Turner, Kenny Rogers, Willie Nelson, and Bob Dylan.

We Are the World sold more than 20 million copies, making it one of only 30 singles to ever sell over 10 million or more worldwide. With this campaign and the benefit event Hands Across Americaa human chain of seven million people in the continental United States holding hands for 15 minutesUSA for Africa raised nearly $100 million for charity relief.

Social marketing has the broadest of audiences: everyone in a society. However, the target for social marketing varies with the society that the advertiser is aiming to change. Some campaigns simply raise awareness for local issues, while others have the lofty goal of changing the world.

For most, its human nature to want to do good, and positive social marketing campaigns offer the opportunity to make a differenceeven if its on a small scale. Contributing to society can deliver individual, intangible benefits in the form of self-worth and self-esteem.(See alsoCause Marketing)

Negative social marketing campaigns that warn about consequences are also effective, whether the consequences are personal, such as drug use, or general, such as saving the rainforests. Awareness is the key element for negative social marketing. For example, most people had no idea that the plastic shopping bags they throw away every day make their way into natural environments, where theyre deadly to wildlife such as sea turtles and dolphins. Several social marketing campaigns have been created to bring this issue to light, and today many people shop with reusable cloth bags, or choose paper over plastic.

A lot of work and behind-the-scenes planning goes into developing an effective social marketing campaign. Naturally, the first step is to identify the behavior that the campaign will aim to change (such as using too many plastic shopping bags). The marketing team does a lot of research on the behavior by looking at existing statistics and often performing surveys to find out how prevalent it is.

Social Marketing Strategies

If theres a sufficient problem that the organization believes can be changed, the next step is to find out why the behavior thats causing the problem exists, and what can be done to change it.

For example, a community planning team might be working on ways to get more people to recycle, and realize that most people arent doing it because the existing recycling program in the community is too complex and takes too much time. Often, multiple surveys are conducted during the research phase. Research teams will talk to people working in the industries related to their cause, conduct telephone or email surveys of people in their target society, and may even form in-person focus groups to discuss the issue and gauge the reactions.

When the marketing team determines the best way to change the behavior, they work on ways to illustrate their message and get the word out. During this stage, marketing materials are created. Many social marketing campaigns use simple, powerful concepts that deliver their message at a glance, like the pink ribbon for breast cancer awareness.

In addition to materials, the team has to pick the right medium. Some social marketing campaigns work best as videos, television, or radio commercials. If a campaign relies heavily on an image, like a photograph, it may be effective as a billboard or print advertisement. Brochures or newsletters sent to mailing lists, either printed or digital, are another choice. Social marketing campaigns can also be promoted through live events like benefit concerts, banquets, or galas.

Social Marketing Salaries

Sources: U.S. Bureau of Statistics & Labor; Watkins Uiberall CPA; Indeed.com

The duties of a manager for a nonprofit organization are nearly identical to those of their commercial counterparts. A nonprofit marketing manager coordinates the marketing department for the company, develops advertising campaigns and strategies, and supervises the running of marketing campaigns.

One difference between nonprofit and commercial marketing departments is that nonprofit departments are usually much smaller, and may be either staffed by volunteers, or run entirely by the manager, who sometimes hires an outside advertising agency to implement campaigns.

Most marketing managers for nonprofits have a 4-year bachelors degree in a field relating to marketing or business, with a specialty in social courses.

Nonprofit marketing managers frequently have experience in the marketing departments of commercial companies, and decide to move into the nonprofit sector out of a desire to make a difference in society.

The goal of a public relations specialist is to generate positive publicity, usually through social marketing campaigns and strategies. Some of these specialists are directly employed by government agencies, public service companies, nonprofit organizations, or large commercial companies. Others work on a freelance basis, either as individuals or for marketing agencies that specialize in social marketing.

In general, public relations specialists hold bachelors degrees in public relations, or related fields like journalism, communication, or marketing. They often have entry-level experience in lower marketing positions before becoming specialists.

These professionals employ social marketing on a limited regional scale, usually within their immediate communities. Places like hospitals and universities hire account liaisons to enhance the public reputation of their organization and spread positive messages about the benefits of using their services.

Account liaisons are usually required to hold a bachelors degree in either marketing or a related field, or in fields related to the organization that employs them. For example, a hospital account liaison could have a business degree or an RN degree, while a college liaison might have a marketing degree or a bachelors in education.

For those who want to use social marketing, a degree from a marketing school can equip them with the skills and knowledge needed to design and launch campaigns that make a difference. Passion is an important quality for a social marketer, but a strong education helps professionals focus that passion into effective social change.

Courses like qualitative and quantitative research help professionals prepare for the intensive research that goes into creating social marketing campaigns. Research is a key element for success in social marketing, and with a strong understanding of the different techniques for researching an issue, its easier to find and use the necessary information.

A social marketer has to have a solid understanding of public behavior. Courses like consumer psychology can help these professionals figure out why some marketing messages are effective, and others arent, so they can fine-tune social marketing campaigns. Behavior change theory classes build on this skill by exploring human motivations for change.

Finally, strong communication is a requirement for any marketer, including people involved in social marketing. Courses in communication help professionals to create the simple, yet powerful visuals and phrases that are the core elements of an effective social marketing campaigngiving them the ability to get a point across quickly and decisively.

To discover more about how earning a degree in marketing, business, or advertising can help to create social marketing campaigns that make a positive difference in communities of all sizes, ask for further information from schools that offer these courses.

See the article here:
Social Marketing Marketing Schools

ChatGPT has become a popular tool for people to use on social media. The language model, developed by OpenAI, has advanced capabilities in generating text and has found a number of creative and practical applications on various platforms.Content creation:

AI is widely used in social media for content creation and curation. With its ability to analyze language patterns, AI can generate creative and engaging posts, captions, and stories for social media users.AI can also help users curate content, by recommending posts and content that align with their interests and preferences. This can help social media users create a more consistent and personalized online presence.

AI is widely used in social media for customer service operations. With its ability to quickly and accurately process large amounts of data, AI can help businesses respond to customer inquiries in real-time, providing a seamless customer experience on social media. AI chatbots, for example, can help businesses respond to customer inquiries and provide personalized recommendations, reducing wait times and improving the overall customer experience.

AI is widely used in social media to inform influencer marketing strategies. With its ability to process large amounts of data, AI can help businesses analyze influencer performance, identify trends, and make informed decisions about influencer partnerships.By leveraging advanced algorithms, businesses can maximize the impact of their influencer marketing campaigns and reach their target audience more effectively on social media.

AI is widely used in social media to inform advertising and branding strategies. With its ability to analyze consumer behavior and target advertising, AI can help businesses reach their target audience, engage with customers, and build a strong online presence on social media.By leveraging advanced algorithms, businesses can tailor their advertising campaigns to meet the specific needs and preferences of their target audience, increasing the impact and effectiveness of their social media advertising.

AI is widely used in social media for social listening and sentiment analysis. With its ability to quickly and accurately process large amounts of social media data, AI can help businesses stay on top of customer needs and preferences, and respond to customer inquiries in real-time.

By analyzing customer sentiment, businesses can gain valuable insights into customer opinions and preferences, and inform their marketing and advertising strategies accordingly. This can help businesses better understand their customers, build a more loyal following on social media, and provide a more personalized customer experience.

In conclusion, AI is revolutionizing the way we interact with social media. It is providing us with more personalized experiences, more efficient content creation and curation processes, and safer, more effective ways of communicating with one another. As AI continues to evolve, it will likely play an even greater role in shaping the future of social media.

Follow this link:
Social Media Marketing: Most common AI uses