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Streaming service Hulu is now allowing political ad buyers to address issues like abortion rights and gun control. Budrul Chukrut/SOPA Images/LightRocket via Getty Images hide caption

Streaming service Hulu is now allowing political ad buyers to address issues like abortion rights and gun control.

The streaming service Hulu says it will start accepting advertising about contentious political issues like abortion rights and gun control.

The policy change follows a backlash earlier this week on social media from Democratic groups protesting the fact the streaming service refused to run some of their ads.

"For them to block us from being able to communicate the gravity of the times that we're in was hugely problematic for us," said Julie Norton, founding partner at Mosaic Communications, a media consultancy firm that buys ads for Democratic clients.

Since Hulu's parent company, Disney, announced Wednesday it would bring the streamer into alignment with its cable services and allow political ads to run, Norton said her firm now might be able to work with the streamer.

"We just have a broader definition of television these days," Norton said. "So these platforms are a critically important way of getting our persuasion advertising to the voters."

Unlike TV networks, streaming platforms like Hulu and Netflix aren't obliged to comply with the 1934 Communications Act the law that requires broadcasters to provide political advertisers with equal access to the airwaves.

Broadcast TV is still expected to dominate this fall's cycle with over $4 billion in election ads, according to political ad monitoring firm Kantar CMAG vice president Steve Passwaiter.

But Passwaiter said streaming services have a great potential to reach younger and more segmented audiences.

"This has become the new darling of the political set," Passwaiter said. "And probably by the time this cycle is over there's going to be a billion and a half dollars that finds its way to these ad-supported streaming outlets."

Passwaiter said it won't be too long before streamers end up looking a lot like broadcast and cable channels in terms of both the volume and the array of ads all along the political spectrum.

But Mike Shields, founder and partner of the Republican political marketing and strategy company Convergence Media said his firm is waiting to see who gets to place ads with Hulu and how those ads are treated before considering it a win for his clients.

"Conservatives have every right to be skeptical when something like this happens to make sure that it is done fairly and in a balanced way," Shields said.

In its announcement, shared with NPR via email, Disney said, "Hulu will now accept candidate and issue advertisements covering a wide spectrum of policy positions." But the company still "reserves the right to request edits [to meet] industry standards."

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Hulu starts accepting political ads about gun control and abortion rights - NPR

We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.

Last week we shared how to conduct a greatTeam Showcaseas part of the multi-stepLaunch Cycle. Today were going to dive into the next part of the Launch Cycle journey the Team Improvement session.

Team Improvement is a collaborative session for team members to look at continuous improvement. The goal is to find a small action item that the team can implement in the coming cycle to improve how they work together. Reflecting back on their most recent Launch Cycle helps the team learn from actual events.

You may have heard this called the Retrospective in Scrum, and if youre already familiar with or practicing retros, keep it up. Were not changing the meaning of something that we already know works amazingly well, but weve given the name a slight facelift so let me tell you how that story unfolded.

After coaching many teams over nearly a decade, I noticed the missing piece that wasnt happening (although its supposed to happen by definition), which is actually improving how the team works together. Over time, these meetings often turned into b*tch sessions where Id hear things like, We dont have the right martech stack to do our jobs, but instead of coming up with solutions and solving problems, it was restating the same complaint week after week. And that felt counterproductive.

So even though Team Improvement and Retrospective are synonymous, the emphasis on the words Team Improvement was deliberate, to ensure that the focus remained on becoming a continuously improving team, not just retro-ing whats going well and whats not, over and over again.

Agile is all about continuous improvement. Youre never done with agile marketing because that would imply that learning the basics is good enough. High performing teams always reflect back on how they can improve, and teams that feel empowered really enjoy this session because they feel a sense of ownership and accomplishment.

A Team Improvement session should be conducted by the team, for the team. This is where Practice Leads and Stakeholders need to get out of the way and give the team space to solve its own problems without interference. When Ive seen a boss jump in and try to solve a problem for the team, it shuts down their power and theyll naturally defer to the boss. A team feels automatically more psychologically safe when among peers, so avoid any power dynamics here if possible.

Benefits to holding a Team Improvement session are:

All of this leads to a higher performing team.

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If you have an Agile Champion role on your team, that person should be the facilitator. If that role is absent, create a rotating facilitator responsibility. The facilitator needs to keep this fun and engaging, while also remaining a neutral party.

A website such as Tasty Cupcakes can spark some fun ideas for this session to keep it interesting, especially in a virtual setting. There are also several automated tools available heres a comprehensive list to check them out.

While its easy to fall into the trap of the same format for Team Improvement sessions each cycle, mix it up. Definitely have fun with it! The Sailboat is a classic agile theme. There are many resources online showing how to build a Sailboat template: Heres one example.

First, the team centers around a project or initiative. Next, a timebox is set for the team to fill out the virtual stickies in each category. Somewhere between five and 10 minutes is good, depending on the size and complexity of your team.

The categories that the team will reflect on are:

After everyones had a chance to silently submit sticky notes (you can even send out the template ahead of time if you have people in other time zones), a timeboxed discussion takes place and everyone should have an opportunity to share their thoughts.

The final take-away, and the biggie, is: What one actionable item are we going to commit to that will help us as a team drive forward? This is the Team Improvement piece, and really the golden nugget of it all.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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Getting started with the Agile Marketing Navigator: Team Improvement - MarTech

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If you thought youd seen the most unsuspecting fashion collaborations, think again.

Famed chef Martha Stewart is partnering with Anti Social Social Club to pay homage to Stewart doing what she does best eating.

As usual, the Los Angeles-based clothing brand keeps things simple with their collaboration in the form of a six-piece capsule collection.

It will feature an image of her dangling a lobster over a plate with a smile and another of a sultry close-up photo of her eating an oyster. The first features the swerving ASSC logo, while the latter has a script font showing the brand and chefs names.

If you were still doubting the validity of the collaboration, look no further than the 80-year-old promoting the capsule collection on her Instagram, telling the hypebeasts to be ready for the drop.

my @antisocialsocialclub t-shirts and hoodies (2 images and 2 styles and 2 colors) drop on July 30 at 11 am ET, and 8am PT. get ready. set your clocks!!!! they will be a sell out!!!!!!! Stewart wrote alongside a picture of her and a man holding up two of the black hoodies.

Back in 2015, Anti Social Social Club founder and Stussy Social Marketing Manager Neek Lurk spoke to Hypebeast about the brands inception.

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How Martha Stewart Is Adding To The Anti Social Social Club Hypewas originally published oncassiuslife.com

Anti Social Social Club x Martha Stewart martha stewart,anti social social club

Anti Social Social Club x Martha Stewart martha stewart,anti social social club

Anti Social Social Club x Martha Stewart martha stewart,anti social social club

Anti Social Social Club x Martha Stewart martha stewart,anti social social club

Anti Social Social Club x Martha Stewart martha stewart,anti social social club

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How Martha Stewart Is Adding To The Anti Social Social Club Hype - Black America Web

Social Panga, an integrated creative and digital marketing agency has been appointed as the social media marketing partner of Tally Solutions- business management software provider. Tally Solutions claims to have been assisting small and medium businesses in their journey towards automation, for over three decades. Social Panga won the mandate in a multi-agency pitch

We are looking forward to partnering with Social Panga for our social media marketing activities and are positive that with its strong foothold in the digital segment, they will help us bring an outside in perspective and help communicate with our audience more effectively, Jayati Singh, chief marketing officer, Tally Solutions, said.

As per the mandate, the agency will work towards fulfilling the brands objective of establishing greater connect, and engagement across all customer and segment profiles, as a smart and relevant, trustworthy brand. Apart from India, Social Panga will also manage Tallys social media content and strategy across other geographies like North America, Kenya, Indonesia, MENA, and Bangladesh.

We are looking forward to making significant contributions towards strengthening Tallys online presence by highlighting the smart and interesting side of the brand that is relevant for all age groups, and business segments alike, partnering with them in their growth, Himanshu Arora, co-founder, Social Panga, stated.

Built on a strong technology foundation, Tallys marque product TallyPrime is a simple, flexible, and reliable business management software assisting entrepreneurs with all their business needs across accounting, inventory, payroll, and compliance. A technology and innovation-led company, Tally caters to over seven million users across industries in more than 100 countries. Tally Solutions Pvt Ltd claims to have one of the largest partner ecosystems in the country with more than 28,000 partners associated with the company directly to provide seamless and delightful customer experience.

Social Panga is an integrated social media and digital marketing agency with offices in Bangalore, Mumbai and Delhi. With a team consisting of over 200 employees, the full stack digital marketing agency offers creative and innovative solutions for brands looking to grow their businesses online.

Read Also: Work That Speaks | Top 10 Ads Video Countdown June 2022

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Social Panga bags the social media marketing mandate of Tally Solutions - The Financial Express

The Grand Prix Badminton League (GPBL) organisers have collaborated with Zuno by Monster, a platform for internships and jobs to offer internship opportunities to youth aged between 17 and 25 years.GBPL is offering learning experience to interns in athlete management, sports marketing, social media marketing, event and crowd management. The internship is scheduled to begin from August 3 this year.

The four week internship will offers selected candidates the opportunity to interact with the biggest players and top stars in Indian Badminton such as PV Sindhu, Srikanth Kidambi, Jwala Gutta, and Ashwini Ponappa, HS Pranoy, and Sai Praneeth. Moreover, the interns will get to be a part of the on-ground stadium war room and receive all-access passes for the event as Karnatakas top eight teams fight to win the GPBL title, claimed the press release issued by the platform.

The internship that spans for roles across players management, event management, content marketing, digital marketing, and more, to be held at Bangalore. GPBL is on the hunt for 20 enthusiastic candidates who can assist the team players, lend a hand in event promotions and marketing, and ensure smooth operations through the month.

Speaking on the collaboration, Sekhar Garisa, CEO, Monster.com said, We are delighted to collaborate with the Grand Prix Badminton League and facilitate this internship gig to students and freshers in India. As a sports enthusiast myself, I believe this is a novel opportunity to gain on-ground experience at the matches which I am certain many are excited for.

Prashant Reddy, League Commissioner, GPBL said, The response we have received has been incredible and we look forward to on-boarding a team of enthusiastic interns very soon.As per the platform, till now,Zuno by Monster has received more than 500 applications for the open internship roles scheduled to begin on August 3, 2022. Interested students can apply for free, through the official website.

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Grand Prix Badminton League is Offering Internships in Athlete Management, Sports and Social Media Marketin - News18