Archive for the ‘Social Marketing’ Category

Social Media Marketing: Most common AI uses

ChatGPT has become a popular tool for people to use on social media. The language model, developed by OpenAI, has advanced capabilities in generating text and has found a number of creative and practical applications on various platforms.Content creation:

AI is widely used in social media for content creation and curation. With its ability to analyze language patterns, AI can generate creative and engaging posts, captions, and stories for social media users.AI can also help users curate content, by recommending posts and content that align with their interests and preferences. This can help social media users create a more consistent and personalized online presence.

AI is widely used in social media for customer service operations. With its ability to quickly and accurately process large amounts of data, AI can help businesses respond to customer inquiries in real-time, providing a seamless customer experience on social media. AI chatbots, for example, can help businesses respond to customer inquiries and provide personalized recommendations, reducing wait times and improving the overall customer experience.

AI is widely used in social media to inform influencer marketing strategies. With its ability to process large amounts of data, AI can help businesses analyze influencer performance, identify trends, and make informed decisions about influencer partnerships.By leveraging advanced algorithms, businesses can maximize the impact of their influencer marketing campaigns and reach their target audience more effectively on social media.

AI is widely used in social media to inform advertising and branding strategies. With its ability to analyze consumer behavior and target advertising, AI can help businesses reach their target audience, engage with customers, and build a strong online presence on social media.By leveraging advanced algorithms, businesses can tailor their advertising campaigns to meet the specific needs and preferences of their target audience, increasing the impact and effectiveness of their social media advertising.

AI is widely used in social media for social listening and sentiment analysis. With its ability to quickly and accurately process large amounts of social media data, AI can help businesses stay on top of customer needs and preferences, and respond to customer inquiries in real-time.

By analyzing customer sentiment, businesses can gain valuable insights into customer opinions and preferences, and inform their marketing and advertising strategies accordingly. This can help businesses better understand their customers, build a more loyal following on social media, and provide a more personalized customer experience.

In conclusion, AI is revolutionizing the way we interact with social media. It is providing us with more personalized experiences, more efficient content creation and curation processes, and safer, more effective ways of communicating with one another. As AI continues to evolve, it will likely play an even greater role in shaping the future of social media.

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Social Media Marketing: Most common AI uses

International Marketing: The Guide to Going Global | Sprout …

In a time when the majority of the global population uses the internet, geographic borders shouldnt hold back your growth.

Total global e-commerce retail sales will reach $6.1 trillion in 2023. So if youre looking at ways to expand your revenue, you might want to consider international marketing.

However, tapping into a foreign market isnt as easy as flipping a switch.

In this guide, well explain everything you need to know about international marketing and share some global marketing strategies.

International marketing is the process of marketing your products or services to an audience beyond your own countrys borders. Also known as global marketing, international marketing requires a lot more research and planning than domestic marketing.

The main benefit of international marketing is that it helps you reach potential customers around the world. You can use international marketing to raise global awareness of your brand or target customers in specific countries.

When you have customers in multiple countries, your revenue stream isnt dependent solely on economic and buying trends in your home country.

Here are a few international marketing strategies to consider. Keep in mind that entering a foreign market looks totally different from business to business.

Exporting your product directly to customers abroad allows you to enter a new market without totally transforming the way you do business. Exporting may be a good approach if you can handle the marketing and shipping costs.

Similar to fast food or retail franchise, this concept is simple: Someone else pays for the opportunity to sell your product locally or on your behalf. You determine the franchising rules, but international franchising also requires you to create agreements that conform to laws in the foreign location.

Similar to franchising, licensing allows a business partner to sell your intellectual property or brand in exchange for a fee.

Through piggybacking, you essentially allow a larger, non-competing business to sell your product as part of their inventory. Think of this almost as a form of channel sales, but it requires a lot of trust in how your products will be marketed abroad.

A joint venture represents a business partnership where two companies come together to create a unique product or service. Although this requires the most risk of the options above, it also has great potential for returns (both of which are shared by the parties involved).

International marketing success requires doing your homework.

Below are three tips for any brand seriously considering an international marketing campaign.

The idea of expanding your business is equal parts exciting and daunting.

To help you hone in on where to expand, start by exploring territories that would require you to jump through fewer hoops.

Think of territories that meet the following characteristics:

Conventional wisdom says that entering foreign markets isnt cheap.

Here are some costs to consider:

This is why global expansion seems reserved for corporate giants and household names. The bigger your budget, the easier it is to expand.

But it really depends on your industry. Its possible for a smaller retail business to offer international shipping or market to specific territories without creating microsites for those regions. Compare that to ecommerce giants like H&M that have a presence just about everywhere.

Some companies have an easier time entering international markets than others. Specifically, those that dont have to worry about physical products.

Look at SaaS marketing as a prime example. Sprout Socials Spanish site boasts similar creatives and messaging to our standard homepage.

The importance of market research cant be overstated when entering foreign markets.

For example, one study found that many western companies failed to expand into China due to a lack of strategic determination and patience.

In-depth research counts. Your brand should think of these five things when researching a new territory to enter:

As a side note, dont forget to conduct a competitive analysis beforepotential expansion.

Remember: Just because your direct competitors arent involved in a particular market doesnt mean that market is a poor fit for your organization.

Social media is a good starting point for an international marketing strategy considering the nearly 4 billion social media users around the globe.

Lets take a look at some key considerations for social media for international marketing.

While it might be tempting to create new accounts for each foreign market you want to target, managing all of those accounts takes a lot of time. Thats why its typically reserved for bigger brands like Levis.

We recommend sticking with a single, global account and expanding when demand warrants it.

For example, if you find that your primary account is being bombarded with service requests or questions from abroad, it might be time to create a supplementary social presence.

Entering foreign markets means new creative opportunities when it comes to your social content strategy.

For example, you might define separate marketing messages and materials depending on your audiences location.

Brands like Netflix have dedicated Twitter accounts based on geography, some of which look starkly different from their main account.

That said, there might be instances where youd rather cross-post and double-dip your social media content regardless of geography. Using Sprout Socials scheduling tools, you can manage all of your social assets and schedule posts appropriately to ensure that you dont spread yourself thin.

Mind both your tone and language when speaking to customers abroad. Using the wrong terminology or Americanized spelling could be offputting for a foreign audience. For example, what people in the US call a koozie, Australians call a stubby holder. Its the same product (and has the same insulating effects on your canned beverage), but the terminology is totally different.

Companies today should be culturally sensitive. Failure to do so could make your brand seem out of touch, and you could miss out on opportunities to connect with your customers.

Familiarizing yourself with your target markets culture is crucial. Arsenal Football Club demonstrates cultural awareness by acknowledging an international holiday.

Failure to understand cultures and customs may cause you to miss out on opportunities to connect with your customers.

Marketing that works in your country may not work as well abroad due to varying laws and regulations.

The EUs GDPR is a shining example of how marketers have to adapt based on where theyre doing business. GDPR has prompted international marketers to rethink how they collect and use EU customer data.

Running afoul of these data privacy regulations can be costly, so review them if youre planning to market to anyone in the EU.

Factors such as cost-per-click and how much Facebook ads cost vary greatly from the United States to, say, Indonesia or India. When in doubt about these costs, consult others whove actually run international campaigns, or consider running a test campaign yourself.

Oh, and dont forget about time zones!

As evidenced by our research on the best times to post on social media, engagement rates are highly dependent on timing.

This is where a tool like Sprout comes in handy.

Not only does Sprout allow you to queue up your posts in advance so you always hit those optimal publishing times, but you can also automatically detect when your audience is most engaged and publish during those times.

Businesses rightfully want to grow their audiences ASAP.

Sometimes entering a foreign market is the perfect way to do so.

Of course, you cant just expand your business on a whim. By conducting thorough research, you can better set yourself up for success and decide whether international marketing actually makes sense.

If youre still on the fence, check out our complete guide on social media marketing for even more tips to help you get started.

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International Marketing: The Guide to Going Global | Sprout ...

Social – Wikipedia

Relating to society or its organization

Social organisms, including human(s), live collectively in interacting populations. This interaction is considered social whether they are aware of it or not, and whether the exchange is voluntary or not.

The word "social" derives from the Latin word socii ("allies"). It is particularly derived from the Italian Socii states, historical allies of the Roman Republic (although they rebelled against Rome in the Social War of 9187 BC).

In the view of Karl Marx[1], human beings are intrinsically, necessarily and by definition social beings who, beyond being "gregarious creatures", cannot survive and meet their needs other than through social co-operation and association. Their social characteristics are therefore to a large extent an objectively given fact, stamped on them from birth and affirmed by socialization processes; and, according to Marx, in producing and reproducing their material life, people must necessarily enter into relations of production which are "independent of their will".

By contrast, the sociologist Max Weber[1] for example defines human action as "social" if, by virtue of the subjective meanings attached to the action by individuals, it "takes account of the behavior of others, and is thereby oriented in its course".

The term "socialism", used from the 1830s onwards in France and the United Kingdom, was directly related to what was called the social question. In essence, early socialists contended that the emergence of competitive market societies did not create "liberty, equality and fraternity" for all citizens, requiring the intervention of politics and social reform to tackle social problems, injustices and grievances (a topic on which Jean-Jacques Rousseau discourses at length in his classic work The Social Contract). Originally the term "socialist" was often used interchangeably with "co-operative", "mutualist", "associationist" and "collectivist" in reference to the organization of economic enterprise socialists advocated, in contrast to the private enterprise and corporate organizational structures inherent to capitalism.

The modern concept of socialism evolved in response to the development of industrial capitalism. The "social" in modern "socialism" came to refer to the specific perspective and understanding socialists had of the development of material, economic forces and determinants of human behavior in society. Specifically, it denoted the perspective that human behavior is largely determined by a person's immediate social environment, that modes of social organization were not supernatural or metaphysical constructs but products of the social system and social environment, which were in turn products of the level of technology/mode of production (the material world), and were therefore constantly changing. Social and economic systems were thus not the product of innate human nature, but of the underlying form of economic organization and level of technology in a given society, implying that human social relations and incentive-structures would also change as social relations and social organization changes in response to improvements in technology and evolving material forces (relations of production). This perspective formed the bulk of the foundation for Karl Marx's materialist conception of history.

In contemporary society, "social" often refers to the redistributive policies of the government which aim to apply resources in the public interest, for example, social security. Policy concerns then include the problems of social exclusion and social cohesion. Here, "social" contrasts with "private" and to the distinction between the public and the private (or privatised) spheres, where ownership relations define access to resources and attention.

The social domain is often also contrasted with that of physical nature, but in sociobiology analogies are drawn between humans and other living species in order to explain social behavior in terms of biological factors.

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Social - Wikipedia

Free Social Media Marketing Platform Worth an Entire Department – Semrush

The Semrush social media poster is probably the most comprehensive, intuitive and easy to use social media publishing, scheduling and analytics tool out there, and I had used @buffer and @FalconIO for years.

Frederik Hermann

Vice President of Marketing, Saleshood

Social Media Tracker from SEMrush is a tool that can help - it will analyze your (and your competitors) audience preferences so that you can start delivering content theyll enjoy

My boss always tells me to Work smarter, not harde ... thats exactly what the SEMrush Social Media Tracker is and does - simply put, its AMAZING!

Jamie Barren

Event Planning and Online Marketing, JBP Events

Love the Semrush social media tools - tracking, scheduling & benchmarking / ideas!

Phil Drinkwater

Business Coach, Phil Drinkwater Coaching

The Social Media Poster from SEMrush is amazing! Its miles more reliable than other top schedulers. All of my accounts have stayed connected and the analytics are amazing!

Ashley Madden

Marketing Strategist, Helianthus Advising

Tracking social media campaigns is very handy to determine what types of content shares are more effective and bring in the most interaction and traffic conversions.

Shane Schimpf

Entrepreneur & Consultant, Comeback Marketing LLC

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Free Social Media Marketing Platform Worth an Entire Department - Semrush

Apple’s Fight To Protect Privacy Has Shaken Up Digital Advertising. Here’s How Marketers Can Thrive In A Cookie-Less World, From An Expert. – Forbes

Apple's Fight To Protect Privacy Has Shaken Up Digital Advertising. Here's How Marketers Can Thrive In A Cookie-Less World, From An Expert.  Forbes

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Apple's Fight To Protect Privacy Has Shaken Up Digital Advertising. Here's How Marketers Can Thrive In A Cookie-Less World, From An Expert. - Forbes