Archive for the ‘Social Marketing’ Category

Meta Expands Horizon Worlds Access to VR Users in the UK – Social Media Today

Of all of Metas current offerings, its Horizon Worlds VR creation platform provides the most indicative view of its future metaverse plans.

And starting this week, more people will be able to share in that vision, with Horizon Worlds being launched to users in the UK, in addition to the US and Canada.

As shown in the video above, Horizon Worlds enables users to create their own virtual spaces, with a range of 3D objects and tools that they can use to build interactive environments.

Meta launched Horizon Worlds with all users in the US and Canada in December, and its now expanding that to the UK, before opening up access to all EU users in the coming months.

As per Meta:

From the very beginning, weve envisioned Horizon Worlds as a creator-friendly VR environment featuring top tier social world-building tools. And by developing those tools and listening to and incorporating feedback from creators, thats just what it is. But were always working to make it even better. For example, last month we launched our first asset library, a collection of pre-made items that creators can use any time they want. Plus, weve also committed $10 million USDto help creators get their worlds off the ground.

The asset library will play a big part in the next stage of the metaverse, with Meta looking to help brands build 3D models of their products, for improved eCommerce display, which can then also be made available in Horizon Worlds for usage in user projects.

That will provide new promotional opportunities in this emerging digital space, which, as noted, gives us the clearest indicator of what the metaverse will be like, in Metas current vision at least, as a consumer tool.

Weve already seen some indications of the marketing implications in this respect, with brands like Wendys creating their own, branded environments in Horizon Worlds, inviting users to come and engage with their virtual products and activations.

That, again, is where the metaverse is headed, with individuals and brands alike able to create Minecraft-like interactive spaces, where users can be fully immersed in VR or potentially via other means as well into their creations.

Though its fairly basic right now, in its early stages of its development. Eventually, as Meta CEO Mark Zuckerberg has shown, the metaverse will incorporate a wide range of fully-immersive and interactive environments, that will enable you to create and explore all manner of new worlds, beyond anything that youve ever experienced.

Were not close to that yet, in terms of fully functional, interactive, avatar-led engagement in these VR worlds. But eventually, thats where Meta is headed, and if you wanted to get a taste of whats coming, and what Meta views as the next evolution for brand Pages, Horizon Worlds is your best current indicator on this front.

But VR engagement also opens up new forms for harassment and abuse, in an even more enclosed and immersive space. Which is another element that Meta needs to address.

On this front, Meta has also announced the addition of Voice Mode in VR, which will enable users to choose if they want to hear other users speaking within he VR environment.

As explained by Meta:

[Voice mode] will allow you to choose how you hear people who arent on your friends list, including the option to not hear unwanted conversations at all. By default, youll hear all nearby users at the same volume, but with Voice Mode, you can easily switch to Garbled Voices, in which non-friends voices come across as unintelligible, friendly sounds.

As shown in the above image, when a user selects Garbled Voices, strangers will see an indicator that you cant hear them in the space. Users will be able to change this setting at any time, but it provides another safety measure to help protect users in VR, where already there have been some disturbing instances of abuse, even in its early, rudimentary state.

Late last year, a beta tester for Horizon Worlds reported that she had been groped by a stranger in VR, while another experienced gang rape by male users in the space, which she described as feeling very real.

Those incidents prompted Meta to add a new personal boundary feature, which enables users to keep others at a distance from their avatar.

Metas also now added new pop-up warnings which are displayed to people who behave disruptively in the VR space.

So there are measures in place to mitigate the risks, to some degree. But it does seem like this could become a far bigger concern for the platform moving forward, and one that Meta needs to ensure is fully addressed before implementing a broader roll-out of its metaverse push.

Will that actually happen? Meta doesnt exactly have the best history in regards to addressing potential problems like this before they become bigger concerns, and it would surprise no one if Meta pushed ahead with the expansion of its metaverse vision over anything else, including the safety of users.

Which, in some ways, seems to be already happening, with the expansion of Horizon Worlds to the next stage though Meta will be hoping that its developing safety tools will be enough to provide adequate protection for users in the virtual space.

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Social Marketing: What Is It And How Does It Relate To The Media?

What is social marketing, and how does it relate to the media? In order to understand how the media work, you first need to understand social marketing. The media is a subset of social marketing tools that allow people to connect and share information. In the past, people used the media to passively receive information, but now people are using the media to actively engage with each other.

In this article, well explore social marketing and how it can be used to achieve desired outcomes. Well also discuss how the media can be used to support social marketing objectives.

Social marketing is a process that applies commercial marketing techniques to promote changes in human behavior. But unlike traditional commercial marketing strategies, which have purely financial motives, social marketers aim to influence behaviors that will improve peoples well-being.

Social marketing is a means of influencing the behavior of large numbers of people for the common good. When using this method, businesses dont aim to alter peoples opinions for their own benefit; instead, they aim to bring social transformation.

It is concerned with stimulating awareness, influencing behavior, and assisting the environment in which people live. When individuals are ready to change, it is possible to achieve these objectives. According to statistics, 80 out of every 100 persons are willing to participate in social transformation.

Sustainability should be peoples first concern since there are an increasing number of social and environmental problems. Negative environmental and social changes worsen the quality of life. Some businesses utilize social marketing to avoid this.

They tackle global issues such as hunger, poverty, education accessibility, air pollution, water scarcity, and noise pollution. They encourage people to be more aware and caring of the environment by raising these problems. In turn, the environment and society improve, and the businesss reputation is enhanced.

The media can help social marketing in many ways. Social marketing efforts can be used to raise awareness of issues, it can be used to influence behavior change, and it can be used to support marketing objectives.

When using the media to raise awareness of issues, businesses should consider using multiple channels such as television, radio, newspapers, podcasts, and the internet. They should also create catchy slogans and jingles that will stay in peoples minds. In addition, they should use celebrities or other well-known figures to endorse their products or services.

The media can also be used to influence behavior. For example, if a company wants people to stop smoking cigarettes, they could run ads that show the negative effects of smoking. They could also sponsor programs that help people quit smoking.

Finally, the media can be used to support social marketing objectives. For example, if a company wants to reduce littering, it could run ads that show the negative effects of littering. They could also sponsor programs that teach people about the importance of recycling.

One cool feature about the media is that it can always be re-purposed in multiple ways. This simply means that the media can be used repeatedly to support different objectives.

Your content will continue to live on while earning you credibility and helping to drive sales. In addition to repurposing the content from your media placement on all of your social media channels, you can put the media outlets logo on your website and marketing materials. This 3rd party validation separates you from your competitors and can also help drive sales.

There are numerous ways to effectively implement a social marketing strategy. Because the effectiveness of your campaign is based on the chosen strategies, well give you five fantastic tips on implementing:

Understanding your target audience helps you figure out what to do. Data-driven research allows you to see through the lens of your audience. As a result, youll choose the appropriate approaches and methods for interacting with these individuals effectively and expressing your ideas.

Before starting a social marketing campaign, you should have a clear understanding of what you want to achieve. This will help you measure the success of your campaign and make necessary adjustments along the way.

Some common objectives for social marketing campaigns include raising awareness, changing behavior, and supporting a cause.

In addition, it is important to set realistic goals that can be achieved within the given time frame. Otherwise, you run the risk of disappointing both yourself and your audience.

Its also worth mentioning that your objectives should be specific, measurable, achievable, relevant, and time-bound (SMART). This acronym is used in project management to keep track of progress and ensure that goals are being met.

Your social marketing campaign will only be successful if you can convince your audience to take the desired action. This means that you need to have a clear and persuasive message.

Some ways to make your message more convincing include using statistics, telling stories, and using strong visuals.

Its also important to remember that people are more likely to take action if they feel like theyre part of a community or if they feel like theyre making a difference.

Therefore, you should focus on building relationships and creating a sense of belonging. Only then will people be convinced to take the desired action.

Emotion is one of the most powerful tools in persuasion. When people are emotional, theyre more likely to act without thinking things through.

This is why its so important to use emotion in your social marketing campaign. If you can make people feel something, theyre more likely to take action.

Some ways to evoke emotion include using stories, using strong visuals, and focusing on the positive impacts of taking the desired action.

People are more likely to take action if they believe that its in their best interest to do so. This is why its important to appeal to self-interest in your social marketing campaign.

Some ways to do this include focusing on the benefits of taking the desired action, emphasizing how easy it is to take the desired action, and highlighting how taking the desired action will make people feel good about themselves.

A slogan is a short and memorable phrase that sums up your message. Its important to choose the right slogan for your social marketing campaign because it will be one of the first things that people see, and it will stay with them long after theyve seen it.

Some tips for choosing the right slogan include making it short, making it memorable, and ensuring that it conveys the desired message.

One of the best ways to ensure that your social marketing campaign is on point is to build focus groups. Focus groups allow you to get feedback from a group of people before you launch your campaign.

This feedback can be invaluable in helping you fine-tune your message and make sure that its convincing. Additionally, focus groups can help you identify any potential objections that people might have when taking a desired action.

Now that weve gone over what social marketing is and how to do it, lets take a look at some examples.

One example of social marketing is the Be The Match campaign by the National Marrow Donor Program. This campaign encouraged young adults to register to be bone marrow donors.

Another example is the Tobacco Free Florida campaign, which encouraged Floridians to quit smoking

A third example is the No More campaign by domestic violence prevention organization, No More. This campaign used public service announcements and social media to raise awareness about domestic violence.

Finally, an example of social marketing that you might be familiar with is the Got Milk? campaign by the California Milk Processor Board. This long-running ad campaign encourages people to drink milk for its calcium content.

Each of these campaigns used different strategies to achieve its desired goal. However, they all had one thing in common: they were able to convince their audience to take action.

No, social media marketing is not the same as social marketing. A social media campaign uses online platforms to build relationships and interact with customers. Its a way to connect with potential and current customers using various digital channels such as blogs, forums, discussion boards, microblogs, wikis, podcasts, images, videos, and social networks.

On the other hand, social marketing is a process that uses commercial marketing techniques to promote changes in human behavior.

Social marketing is a powerful tool that can be used to achieve various goals. By understanding the principles of social marketing and using them in your own campaigns, you can create persuasive content that will convince people to take the desired action.

Thank you for reading! We hope this article helped explain social marketing and how we can use it to achieve our goals. If you have any questions or suggestions, please feel free to comment below.

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Social Marketing: What Is It And How Does It Relate To The Media?

Social Marketing: Definition, Implementation, Examples [Guide 2021]

Posted By Pierre-Nicolas Schwab on 4 Oct, 2021

Social marketingis the branch of marketing that aims to promote social causes or general interest. Social marketing will notably play on thesocial valuesof targets to convince them. Philip Kotler summarized the challenge in the title of hisbookpublished in 2008: social marketing: changing behavior to do good.

The term social marketing wascoinedby Philip Kotler and Gerald Zaltman in 1971. At the time, it was used to describe marketing actions that could change social behavior.

Social marketing should not be confused with social advertising or even social communication. In the words of Kotler and Zaltman:

Social marketing is the design, implementation, and monitoring of programs designed to influence the acceptability of social ideas and that embeds planning, pricing, communication, distribution, and marketing research considerations.

Logically, Kotler and Zaltman developed the concept of social marketing in 1971 according to McCarthys 4Ps (for more information, see our article on the marketing mix).

In a classical business framework,market researchis conducted, a product is developed to meet the targets needs, and then marketed. This ad hoc development dimension also exists in social marketing but is not limited to a specific product. Selling the social idea (dont drink and drive, respect speed limits, sort your waste) requires that different products be developed to make the actions possible. In the case of prevention against drink-driving, we must amend specific laws to increase the penalties incurred. We must adapt insurers policies, develop vehicle starting mechanisms coupled with a breathalyzer, and introduce disposable breathalyzers to the market.

Promotion is also a central aspect. It is not limited to traditional advertising. All channels can be used to sell the social idea. To take the previous example of the fight against drink-driving, Belgium offers an excellent example of successful promotion with its Bob campaign. Launched in 1995, it has been adopted by 17 European countries. It is available in various ways: radio, poster campaigns, animations, awareness-raising during controls by the police. At each touchpoint, the famous Bob key ring is handed out to extend the communication effort and materialize the individuals commitment to the social cause.

For social marketing to be effective, you have to empower the targets to act. This is where the problem often lies. While the product is well-designated and the marketing is well-thought-out, the target and its desire to serve are entirely forgotten. The question to be answered here is: What do I need to do to get the individual to take action? For example, if you want to promote waste sorting, what do you need to put in place to enable everyone to take action?

In theory, the price is zero for the individuals targeted by social marketing. But every action has a cost, and the idea here is to reduce it as much as possible to encourage the individual to practice his good resolutions. A good example is an implementation of donation boxes in airports. Their presence in places where people are captive and non-exchangeable coins in their pockets is a perfect combination to lower the cost of participation.

Alcohol abuse and tobacco consumption are societal scourges. As such, they are fought against by society, notably by applying a socially oriented pricing strategy. The sale of tobacco is thus burdened with high taxes to dissuade smokers, and alcohol is subject to an additional levy in the form of excise taxes.

As Kotler and Zaltman (1971) point out:

The art of selling cigarettes [] may have some bearing on the art of selling social causes.

As provocative as it sounds, this statement is, in fact, not far from the truth. The tobacco industry has implemented a marketing strategy specifically aimed at women seeking emancipation. Theadvertisements, an integral part of themarketing mix, perfectly reflected this objective. Women started smoking because of the use of social marketing techniques. As early as 1929, they were convinced that tobacco would allow them to emancipate themselves and serve feminist interests. The publicist Edward Bernays is at the origin of the operation Torches of Freedom, which will make the cigarette pass as socially acceptable among women.

Below are a few diverse examples to illustrate the concept of social marketing.

Bernays, E. L., & Bazon, I. (2012). Propaganda (1928). Alexandria Publishing House.

Kotler, Philip, and Nancy Lee. Social marketing: Influencing behaviors for good. Sage, 2008.

Kotler, Philip, and Gerald Zaltman. Social marketing: an approach to planned social change. Journal of marketing 35.3 (1971): 3-12.

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Social Marketing: Definition, Implementation, Examples [Guide 2021]

Social Media Marketing: What It Is and How To Get Started

You can create devoted fans of your business through your social media strategy.

Social media marketing is a digital marketing strategy that uses social media to promote your business online.

When you market your business with social media, you use different social media networks, like Facebook or Instagram, to connect, engage, and communicate with your target audience, as well as promote your products or services to drive brand awareness, website traffic, and sales.

It sounds easy enough, but there is more to social media marketing than meets the eye.

Want to watch a video about the basics of social media? Weve included one below.

This guide serves as your partner for getting started with social media. Use it to learn how to bring social media and marketing together. Plus, get inspiration from real-life social media marketing campaigns.

Hit this button to learn how the pros succeed on social media

Social media success doesnt happen overnight. It requires time and dedication, as well as some strategic know-how, to launch a successful marketing and advertising strategy for social media. Thats why, before creating your social media plan, you want to learn its core components (or action steps).

Five critical components make up social media marketing:

A successful, long-term social media initiative depends on a strategy. Spontaneous posts are great, but you want a plan driving your overall routine decisions, like how often you post, what you post, and more.

Build the foundation of your social media marketing plan by answering these questions:

Using your answers, you can create an outline for your social media strategy.

For example, you may decide that you want to focus on Facebook and LinkedIn, based on your audience research, versus Instagram and Twitter. Or, that you want to invest in a tool forscheduling your social media posts, as well as responding to users.

While this step involves a lot of thinking, dont skip it. Its essential to your strategys success.

Content powers your social media marketing, whether youre sharing blog posts, launching ads, or posting videos. You need to provide your audience with content to interact with thats how you engage your followers.

As a part of planning your strategy, answer the following questions:

Creating a hypotheticalcontent calendarcan help your business work through these questions. You can use the calendar to see how much content you need to produce, as well as outline what content would get posted when. A content calendar can also help you see the value in investing in a scheduling tool.

In addition to brainstorming a social media content calendar, you should think about ways to repurpose that content. If youre creating content for your blog to share on social media, for instance, think about optimizing that content forsearch engine optimization (SEO)to attract more traffic to your site.

Researching when you should post your content will also maximize the success of your social media marketing strategy. While you can do some initial research, you can also use data (after launching your content) to determine the best posting time for your business.

Social media marketing involves more than sharing it also involves one-on-one interactions.

When you decide to invest in social media, you choose to interact with your target audience in a new way. From public comments to private messages, social networks offer you a whole new channel (and toolset) for communicating with your market.

A couple of questions youll want to answer before you get started include the following:

Listening, engaging, and responding to users is one of the most critical parts of social media marketing.

Invest a significant amount of time in this step. For example, if you decide to create a guidebook for answering and responding to users, great! Itll become a beyond-useful reference for your team and help you make the most of every interaction.

While you dont have to use tools for social media, its often recommended to invest in at least one especially for social media listening and engagement. These tools can help you monitor activity across all your channels, as well as respond fast. They make your life easier and your strategy stronger.

A few examples of some go-to tools for social media listening and engagement include:

Many of these tools offer free trials, so experiment and see which one works best for your team.

Even though theyre optional, social media ad campaigns dont seem that way. Thats because social media algorithms prioritize content from users versus businesses. Instead of seeing your companys post, a social media network like Facebook will give priority to a post from a users friend.

Thats why its worth considering a social media ad campaign, which helps you:

If you want to try advertising on social media, answer these questions first:

The advantage of advertising on social media, as well as other digital ad networks, is that you have complete control over your budget. You can spend any amount you like. Plus, you only pay when users take a specified action, like clicking on your ad.

Think about includingsocial media advertisingin your strategy, because it can help you succeed.

Social media marketing offers your business a helpful amount of action data. Via your data (or analytics), you can gain insight into your audience. That insight can help you make informed changes to your approach, resulting in more brand awareness, website traffic, and sales.

Again, youll want to answer a few questions before getting started:

Free tools, like Google Analytics, can get you started.

Most social media platforms, like Twitter and Facebook, will also provide you with some initial data.Google Analytics works well because it can help you see the impact on social on your website, like by revealing the amount of traffic social brings to your site.

Many businesses use social media marketing in conjunction with other marketing channels to develop an interactive, multichannel plan. Some campaigns, however, stand out in their own right, accomplishing the companys goalswithout the assistance of traditional marketing. Here are a few examples of successful social media marketing campaigns.

One of the reasons social media is so popular is because it gives users a chance to join in the conversation. A good social marketing campaign should let them be active participants. Thats exactly what Lays did with itsDo Us a Flavorcampaign in which loyal customers submitted their ideas for a new potato chip flavor for a chance to win $1 million from Frito-Lay.

The company set up a dedicated website and then asked people to submit their ideas onFacebookand Twitter. Nearly 4 million people responded, and Lays tested the most promising choices. After narrowing the field to three options, the company produced the finalists, sold them in retail outlets, and asked consumers to go back to social media to choose their favorites.

Sales of Lays Potato Chips increased by 12 percent the first time the contest ran, but it generated so many mentions that Frito-Lay ran the contest again in 2014. That year, 14 million people submitted ideas and the Lays Facebook page generated 6 million likes.

For-profit companies arent the only ones that can generate money from a great social media campaign. Make-a-Wish Foundation proved the power of social media in nonprofit marketing with one of its biggest gifts ever. In 2013, Miles Scott, a 5-year-old who had been battling cancer most of his life, wanted to be Batkid for a day. The foundation put together an event and sent an email a month beforehand to enlist a few volunteers to help out.

The story went viral thanks to supporters on Twitter and Instagram, and 12,000 people ended up contributing their time and talents. In fact, the story generated so much publicity that the entire city of San Francisco turned into Gotham City for a day. Although the campaign was meant to make one kids dream come true, national interest in the story helped the Make-a-Wish Foundation increase donations by 26 percent.

Some social media marketing plans succeed because of buy-in from other businesses. Such was the case with Purple Your Profile, a joint project by Chevy and the American Cancer Society that was created to raise more money for cancer research.

The campaign actually began on TV with aSuper Bowl ad, but it quicklymigrated to social media. Viewers of the ad were asked to color their profile pictures purple to show they supported the fight against cancer. For every purple profile picture, General Motors donated $1 to cancer research.

By the end of the campaign, 1.3 million Facebook users and 700,000 Twitter users responded, helping to generate more than $2 million in donations to the American Cancer Society. Meanwhile, Chevy got 5x the number of likes on Facebook, and the story appeared 45 million times in news feeds.

Social media marketing requires the same basic element as any other channel: the right message sent to the right person at the right time. What differentiates it from other channels is the level of power consumers have over your message.

In most marketing channels, you control the communication. You decide when and how to reach out, and consumers have the choice of responding or not. Those parameters dont exist on social media. Consumers are going to talk about your business (and your competitors) whether you want them to or not.

In other marketing scenarios, this would likely motivate you to ramp up your campaigns and send out even more promotions. However, social media audiences arent sharing adstheyre sharing content that interests them, regardless of where it comes from. The way to get into their conversations isnt to talk more loudly about your products and services, but rather to talk about the things that interest them.

That doesnt mean you have to abandon your goals of spreading the word about your business and increasing revenue. It just means you have to take a different approach towards meeting those goals.

Social media marketingrelates to search engine optimization, also called SEO, by influencing search results. While Google does not use social media as a direct reference for its rankings, social media indirectly affects Googles rankings.

People use social media in a lot of different ways, including to share content.

When people share content, like an infographic, it sometimes goes viral. People move from not only sharing the content on social media but also websites. A news site, for instance, links to the infographic and the site hosting that infographic.

Thatlinkserves as a trust signal to search engines like Google. Since links play a significant part in how Google ranks websites in search results, that link can help improve the rankings of the website hosting the infographic.

In this all-too-common scenario, social influences search, which is why its a component of SEO.

Social media is just one element of an overall digital marketing strategy, but it can be one of the most effective if you use it well.

Still wondering, What is social media marketing? Check out any of the additional resources weve linked to on this page.

If you want to start using social media to grow your business, or improve upon your current profiles and strategy, contact us! Our dedicated team of social media experts is more than happy to help you reach and engage with potential customers.

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Social Media Marketing: What It Is and How To Get Started

Social Media Marketing as New Marketing Tool: Business & Management …

Businesses are growing rapidly. They are using different strategies to connect customers. In this process, marketing is the most important thing. Most people use social media, and it has become one of the best platforms for marketing products. On social media, people can share their views and opinions and also get knowledge about the product and its updates. One of the fundamental reasons for utilizing social media in marketing is as a specialized apparatus that makes the organizations open to those interested in their products and makes them visible to the individuals who have no information of their products. These companies utilize social media to make a buzz and learn from and target customers. Therefore, companies need to look at various social media platforms where their customers exist. In this chapter, the concept of social media marketing is discussed with some practical examples of companies applying social media marketing tools.

Economic development is the procedure by which a nation improves the prosperity of its natives through political or financial methods, is impacted by an assortment of components, including Marketing. The term is regularly mistaken for economic growth, which alludes to an expansion in the capacity of an economy to create products or administrations after some time (Sheoran et al. 2018). Truth be told, economic development is just a single critical factor in the financial advancement of a region.

Marketing is viewed as the most critical action in a business enterprise while at the beginning period of advancement it was viewed as the last activity (Mago, 2017). For convenience, the significance of marketing might be clarified as follows:

Present day marketing dependably goes for consumer satisfaction (Diaconescu, 2020). Along these lines, the fundamental obligation of marketing is to create goods and services for the society as per their necessities and tastes at a sensible cost.

Through effective marketing, the organizations can diminish their distribution expenses to a great extent (Blazheska, Ristovska & Gramatnikovski, 2020). Reduction in the expense of distribution straightforwardly influences the costs of products in light of the fact that the expense of distribution is an important piece of the complete cost of the item.

Marketing contains advertising, sales, distribution, branding and a lot more exercises (trach, 2018). So, the advancement of marketing naturally offers to ascend to a requirement for individuals to work in a few zones of marketing. Along these lines, the business openings are conceived.

The successful task of marketing activities creates, maintains and builds the demand for products and enterprises in the society (Subhashini & Kowsalya, 2020). To satisfy this expanded need the organizations need to build the dimension of production thus raising their income. This expansion, thusly, builds the national income.

Social Media Marketing can be communicated as the process toward making matter that marketers have customized to the setting of every social media platform so as to initiate client participation and belongingness (Duffett, 2017). But every social media platform is different and hence same content can be shared on all platforms, for few platforms video is apt and for few images can work better (Wang & Kim, 2017). Following graphic shows, the various available social media platforms.

One of the fundamental reasons for using social media in marketing field is that it provides direct information to the company related to customer preferences and awareness regarding their product (Keegan & Rowley, 2017). Additionally, companies use social medial to create buzz for their product in the market (Vinerean, 2017). Social media marketing is applicable at each stage of marketing from customer acquisition to customer retention.

Dwivedi et al. (2020) in their paper explained the opportunities and issues in social media marketing specially related to ethical issues, electronic word of mouth, B2B marketing, mobile marketing, digital content management and artificial intelligence. The findings of the study show that there are ample opportunities of technology like VR and AI in the field of social media marketing.

Jacobson, Gruzd & Hernndez-Garca (2020) studied in their paper the requirement for professional norms in use of consumer data for social media marketing by marketers. The study recommends strategy for marketers to mitigate the concerns of consumers regarding use of their information on social media.

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Social Media Marketing as New Marketing Tool: Business & Management ...