Mediaboss Marketing

Social media can help you reach billions of users throughout the world at a relatively low cost. Choosing the right platform for your social media campaign depends on your specific marketing goals and the kind of audience you are trying to reach.

A key factor to consider is how your social media presence shows up in Google Search. To make it easy for potential customers to find you online, you want your webpage to show up high in search results. As you build your online presence, you want to be able to leverage it to gain more visibility online by getting your content shared.

To create an effective social media campaign you should have a presence on at least three platforms. The social media ecosystem is constantly changing. More and more social media platforms are emerging all the time, each with their own features, audiences, and options. Here is a list of the most popular platforms to date:

Facebook is the largest social media site in the world. According to statistica.com, Facebook had 2.27 billion users in the third quarter of 2018. People of all ages make it part of their daily lives. If youre going to be on social media, Facebook is simply too large and too powerful of a platform to ignore.

More importantly for marketers, Facebook provides marketing analytics tools such as Facebook Audience Insights that provide information about your audiences preferences, behaviors, demographics, and interests so that you can better target them with your ads.

Owned by Facebook, Instagram is a photo and video-sharing social networking service. It is particularly appealing to a younger audience. Instagrams visual platform can help you establish a relationship with your followers with attention-getting photos.

LinkedIn is a business and employment social network, used by more than 65 million professionals worldwide. Its a valuable resource that can help you build your business and connect with other professionals. Companies can use the site to provide information, post job openings, share announcements and industry news, and publish articles and other relevant content.

Twitter is an online news and social networking site where people post and interact using 280-character messages called Tweets. With more than 336 million users, its one of the largest social networks. Marketers can use their Twitter profiles to build a following by tweeting out news and other content. Twitter is also a great source for real-time insight on how your brand, products, and competition are being perceived in the market. By simply listening in on Twitter, you can get instant feedback.

Owned by Google, YouTube is a free video-hosting website that allows members to store and share video content. With billions of users throughout the world watching billions of hours of video content, YouTube offers a lot opportunities to drive traffic to your website.

Tumblr is a microblogging and social networking site where users post multimedia and other content. The majority of Tumblr users are between the ages of 18-34. If your brand lends itself to a more visual message, Tumblr provides a unique platform to reach potential new customers.

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Social Media Marketing | Oracle

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The terms social media and social marketing are often used interchangeably, and while its easy to see how it happens, its important to understand that these two terms mean very different things. Certainly, social media and social marketing can work together, but grasping their differences will save you from having egg on your face in any marketing discussion.

Social media, by its simplest definition, is a communications platform. The most popular are Facebook, Instagram, and Twitter. Its where you converse and network with friends, family, and others. Its a common tactic used by marketers and can also be used to help execute social marketing campaigns. But in and of itself, social media is simply a tool one that requires a strategy behind it to be used effectively. Thats where social marketing comes in.

Also referred to as behavior change marketing, social marketing aims to change or maintain a persons behavior for the benefit of the individual or community as a whole. Most people will remember click it or ticket campaigns for seatbelt use. Believe it or not there was a time when using a seat belt was not automatic. A national social marketing campaign conducted in the late 70s helped encourage generations of car drivers and riders to buckle up. That campaign used television, billboards, and the potential for a costly ticket as interventions. Today, social marketing campaigns continue to use a variety of communication channels that now include social media platforms like Facebook, Instagram, YouTube, and others.

Social marketing campaigns are typically organized into four stages: (1) deepening the understanding of the target audience including the barriers to change behavior and the motivations that can encourage behavior change; (2) message development and testing; (3) outreach and interventions; and (4) evaluation. During the target audience understanding phase, the goal is to identify with as much specificity as possible the demographic and psychographic characteristics of the target audience. Where do they live? What do they buy? How do they consume news, or media? What stands in the way of the behavior change? What might be motivational to change behavior? This information (whether inferred, or determined through research and focus groups) is used to build personas, or fictional character representations of the target audience. Often, these personas are given a name like Social Smoker Sally or Trying to Quit Tricia.

After the personas have been developed, the next step is to create and test messaging so you know what is going to resonate with the target audience. To make sure the messaging you use is on target and also appeals to your audience, focus groups are critical. When creating the messaging consider the barriers your target audience faces when trying to make the desired change. Your messaging should help them to lower those barriers. Another approach we use to develop campaign messaging is to frame the desired change as fun, easy and popular. Research in human psychology shows that people are more likely to adopt behaviors that they perceive to be fun (i.e. beneficial to them whats in it for me?), easy to accomplish (break it down into smaller steps) and popular (other people are doing it too). Using this information, we can create messaging that is more likely to change behavior.

Once the messaging has been tested and approved, its time to develop a plan to get the word out. Different audiences are reached in different ways. Tactics we commonly use are social media, traditional media (radio, television, print ads), environmental or experiential advertising, as well as events, media relations or public relations, and influencers.

While the final step in campaign development is evaluation the evaluation process should really be ongoing throughout the entire campaign. Ultimately, you will evaluate overall performance (i.e. how many people took the desired action) after the campaign concludes, or has had time to make an impact but you should measure smaller milestones as you go. For example, how many impressions and engagements are you getting on social media? Are people signing up for email or calling to inquire about services? Evaluating these intermediary steps or actions early and often will help you to further fine tune messaging and outreach methods and allow you to optimize your overall results.

While social media and social marketing sound the same, the tools and processes they refer to are distinctly different. However, by using social media to create effective social marketing campaigns your brand or organization can make a big difference in peoples lives, and the communities in which they live.

About Ethos

Ethos is amultiplatform branding agencythat develops and executes integrated marketing campaigns across multiple channels for companies inside and outside of Maine.

At Ethos, we believe that the most effective wayto set a companys marketing course is by findingitscore truth its ethos. We know that once wediscoverand communicatethat core truth,we can truly make a difference for each clients unique marketing and business objectives.

With Ethos, you get more than a behavior change marketing agency. You get a long-term partner whose goals are your goals.

Learn more about theEthos approachandthe workweve done for our clients. Want to have a conversation about your brands core truth?Contact us!

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Social Marketing vs. Social Media: Whats the Difference and Why It ...

Jan 7, 2020| by Lauren Hunt | Social Marketing

Civilian opened its doors in 1999. Back then, we called ourselves AdEase. We promoted local restaurant chains, residential developments, and insurance firms.

But soon our focus shifted. We began to use our marketing, advertising, and community outreach tools to promote public health, conservation, transportation equity and economic development. With the shift came a renewed passion for the work and a shared commitment to positive change. In 2015 we made the change official with a new brand and a strategic focus on prioritizing social change work for the common good.

We often get asked how were different from commercial marketing agencies and their in-house counterparts. Its tough to tell sometimes because social marketers use many of the same tools as commercial marketers. But social marketing is an inherently different discipline and must be approached in a unique way.

Commercial marketing and social marketing differ fundamentally in their purpose. Commercial marketers seek to influence purchasing decisions most often for financial gain. Social marketers seek to influence behavior usually for the good of community or society. (And yes we realize commercial marketing can have positive social effects, too, and Civilian helps businesses invest in corporate social marketing.)

Commercial and social marketing also differ in the way they approach their audiences. Commercial marketers target consumers while social marketers focus on people likely to make, influence, or encourage behavior change. Often the people who most need to change are the least likely to want to do it, as in the case of an anti-smoking campaigns. For this reason, social marketings intended audiences are typically broader, more diverse, and harder to reach.

Commercial and social marketers also have different priorities. Commercial marketers prioritize efficiency and time-to-impact measured by leads, sales or cost per acquisition. Social marketers must account for the often slower pace of behavior change and plan for social equity. A socially just campaign must work equally well for multiethnic, multilingual, low-income, or otherwise underserved audiences and success is often measured months or years later using metrics such as mortality rates, increased transit access and family-level economic impact to understand whether actual and sustainable change has occurred.

Another important difference relates to funding and the sharing of information. Commercial marketing campaigns are privately funded. Their strategies and results are proprietary. Most social marketing campaigns, however, are publicly funded, which leads to sharing of best practices and published results. Social marketers can benefit from this access to in-depth research but are also compelled to publicly share results of both their successes and failures.

Finally, although social marketing targets specific individuals, its highest aim is to effect a level of social change that transcends any single contribution. Achieving this goal often requires patience and the application of more marketing tools including community education, public advocacy, influencer engagement, and partnership building. Their success is often highly dependent upon cultural and political circumstances making it crucial for social marketing campaigns to have a realistic timeline, a multifaceted approach, political momentum, and the right partners to make lasting change.

These distinctions may seem subtle or abstract and we are in no way suggesting one is more valuable than the other. Social marketing is the work that gets us the most fired up and our specific focus continues to attract like-minded people. As social marketers who are equally fluent in commercial marketing, the Civilian team truly thrives tackling the most complex issues affecting our communities, determined to make a difference by doing work that matters.

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How Social Marketing Differs from Commercial Marketing - Civilian

Job Description

The Social Media Marketing Specialist is responsible for day-to-day management of the companys national and local social media platforms. The applicant should be an organized, creative type with an understanding of, and appreciation for, effective marketing and advertising. In this role, you will have the opportunity to create engaging social media strategies that turn followers into ambassadors. You will ensure the content is representative of a best-in-class healthcare provider to each of its unique audiences, including medical partners, job seekers, patients, families, and volunteers. You will collaborate with team members across our Employee Communications and Brand, Business Development, Recruitment, Field programs, and external agencies to identify business objectives and implement creative social campaigns to achieve those goals through compelling stories, videos, photos, infographics, polls, and more.

Experience:

Education:

Bachelors degree in communications, marketing, business or related field from an accredited college or university or the international equivalent required.

Certification & Licensure:

None required for this position.

Physical Requirements:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

About Us

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Spec Social Media Marketing Job in Cincinnati, OH - VITAS | CareerBuilder

Brands often use social media for marketing because of the fact that this is the sort of thing that could potentially end up getting them exposed to a wide range of consumers and boost engagement to higher levels. But are they really using social media to the fullest extent? Marketing is just one of the many things that brands can use social media for, and sometimes just reading what their customers are posting about them can be useful.

This process is known as social listening, and with all of that having been said and now out of the way it is important to note that it can be a great way for brands to get free consumer data. Customers often share opinions and perspectives on brands they recently worked with eagerly on social media, but in spite of the fact that this is the case around 39% of businesses currently dont use social media listening as part of their overall marketing strategy.

This data comes from a report released by Meltwater in collaboration with Social Media Today. The findings of this report revealed that while only 61% of brands currently use social listening, about 82% said that they felt it was important and useful with all things having been considered and taken into account. That indicates that brands are maturing in their understanding of what they can get from social media, because this is a treasure trove of data that they would have otherwise had to pay a lot of money for.

As for what brands use social listening to understand, there are a lot of points of focus here. Around 21% of brands use social media listening to get an idea of how aware consumers are of their brand. An even greater number, or 32% to be precise, say that they use it to understand the sentiments that consumers have regarding them. The third most common use for social media listening is to understand current trends in the industry, with around 20% of brands using it for that purpose because that might help them create better products.

There are some problems that brands might face in their pursuit of social listening, though. The most widely cited obstacle by brands is time, with around 42% of brands agreeing that this was an issue. Other issues are almost equally troublesome though, including employee bandwidth which was cited by 40% of brands. Employees are overworked as it is, and adding social media listening to their list of tasks might push them over the edge. 39% of brands also cited data restrictions by platforms as an obstacle, with 32% also referring to cost related issues. 30% of brands felt that they lacked the necessary tools, and surprising 15% of brands said that they didnt have enough system knowledge.

Read next:Digital Content Marketing Sees An Exponential Rise During And After The Pandemic

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Social Media Listening is an Incredible Marketing Resource, But Are Brands Taking Advantage of It? - Digital Information World