Archive for the ‘Social Marketing’ Category

Marketing automation to close in on $4.7B globally by 2028 – Smartbrief

Brands want to deliver multichannel marketing strategies and personalized content at scale.

By Jo Hamilton Published: June 1, 2022

Marketing automation tools are being embraced by brands to help them deliver the customized and seamless experiences expected by their target audiences.

The global marketing automation market is expected to increase from $2.75 billion last year to hit nearly $4.71 billion in 2028, rising at a compound annual growth rate of 7.9% during that period, according to a report by Valuates.

The report reveals that email marketing automation will take the largest slice of market share at just over 32% and, geographically, North America will dominate with an almost 54% share of the global market.

There are several factors influencing the automation boom, per the report, and these are rising internet penetration, industry digital transformation and increased use of mobile devices.

The digital shift during the pandemic is spurring marketers, both business-to-consumer and business-to-business, to invest in tools to help them deliver multichannel marketing strategies and personalized content at scale, the report states.

Automation can simplify processes across multichannel strategies, such as social media messaging, lead generation and nurturing, customer experience management and email marketing.

Automation is one of the must-have marketing strategies for your business if you want to work smart and grow, advised Attrock founder Gaurav Sharma in a recent SmartBrief article. Automation can not only boost your teams productivity but also supercharge your conversion rate, Sharma wrote.

The report provides a list of the key players in the industry, such as HubSpot, SAP, Salesforce, Marketo, Adobe Systems, LeadSquared, IBM, Oracle and Infusionsoft.

Marketing agency executives offer their tips on useful automation tools in this Forbes article, including Sprout Social, Hootsuite and Bambu for social media automation and LinkedIn automations to drive B2B connections.

Automated marketing solutions will develop at a fast rate due to the huge demand from marketers, the report predicts.

Chatbots in particular are expected to see a surge in popularity due to their ability to capture customer data and as technological advancements facilitate easier integration.

In addition, marketing campaigns will get a boost from new forms of big data analytics, machine learning and artificial intelligence that will help to forecast trends.

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Marketing automation to close in on $4.7B globally by 2028 - Smartbrief

Dash Hudson Joins the TikTok Marketing Partners Program – PR Newswire

There has been a significant shift in how audiences expect to connect with brands online, pivoting away from the traditional model of social media and into the world of digital entertainment.

Dash Hudson's Co-founder and CEO, Thomas Rankin, describes digital entertainment as "the product of the collision of technology and culture". In this new dimension, reach is no longer capped by the size of one's network and is propelled by the strength of the content that's shared. This paradigm grants marketers permission to get back to what they do best: being creative and Dash Hudson is the only solution in market to bridge creativity and data.

"TikTok is entertainment. It has fundamentally transformed how digital marketers engage consumers and is top-of-mind for the CEOs and CMOs we work with. Dash Hudson's sophisticated insights give brands the confidence to continue to increase their investment in short-form video," says Thomas Rankin, Co-founder and CEO, Dash Hudson. "TikTok is an opportunity for brands to get back to their best, be playful and build new communities. We are thrilled to be working alongside the team at TikTok to help top brands and retailers create videos that entertain and bring joy to consumers around the world."

Designed specifically to unlock the magic of the entertainment platform, Dash Hudson has leveraged TikTok's API to launch Insights, Video Publishing and Community Managementfeaturesthat deliver the solutions marketers need to drive performance. Beyond the API, Dash Hudson is also announcing the launch of three revolutionary and proprietary tools for brands to further deepen engagement and discoverability: Entertainment Score, Trending Video Notifications and Trending Sounds.

Entertainment Score

Dash Hudson's exclusive Entertainment Score allows brands to measure how well their TikTok video is entertaining their audience, enabling them to double down on what's working so they can drive the most value for their business.

Trending Video Notifications

Exclusive to Dash Hudson, Trending Video Notifications will enable brands to develop a deep understanding of which TikToks are gaining momentum so they can quickly take action on high-performing content across owned and paid.

Trending Sounds

A game-changing feature that curates the most popular and up-and-coming sound trends on TikTok, Dash Hudson's Trending Sounds empowers brands to get ahead of their competition by sourcing the most relevant and opportunity-packed moments to flex their creativity. In this feature, brands are also provided instant context on how a particular sound is being used by other creators, equipping them with the intelligence required to act quickly.

With the industry's notable shift to video-first feeds and society's increasing preference for short-form, mobile-first video, brands have a rare opportunity to re-think their marketing efforts. Today's announcement of Dash Hudson's partnership with TikTok has enabled the social marketing software leader to build innovation to support the world's largest brands in their transition to entertainment-first content creation.

To learn more about how the globally-leading social marketing software is ushering the world's most important brands into the era of digital entertainment, please click here.

About Dash Hudson

Dash Hudson was founded in 2015 with the mission to empower brands to deepen engagement through photos and videos. Today, the global leader in social marketing software helps companies like Cond Nast, Apple and Unilever unlock their creative superpowers and elevate their strategies at the speed of social. Dash Hudson takes it to the next level by predicting the performance of photos and videos, analyzing trends and accelerating brand growth across social media, entertainment and e-commerce marketing channels.

To learn more about Dash Hudson, please click here.

About the Marketing Partners Program

The TikTok Marketing Partners Program is a community of carefully selected and innovative 3rd party technology and service companies that enable marketers to get started, grow their strategy, and find repeatable success. TikTok badges Partners who have a diverse range of industry expertise and a proven track record of success on TikTok in Creative, Measurement, Campaign Management, Effects, Sound and Commerce categories.

To learn more about the TikTok Marketing Partners Program, click here.

SOURCE Dash Hudson

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Dash Hudson Joins the TikTok Marketing Partners Program - PR Newswire

Influence Weekly Reaches Milestone Twenty Thousand Influencer Marketing Professionals to its Weekly Newsletter – PR Web

SAN DIEGO, Calif. (PRWEB) June 01, 2022

Influence Weekly has reached the milestone of 20,000 subscribers to its weekly newsletter. Known for its editorial coverage of the influencer marketing space, creator economy and social media platform, New Monaco Media has grown the Influencer Weekly Newsletter 300 percent since its acquisition of the newsletter in September 2020.

After InfluenceWeekly joined New Monaco Medias digital portfolio of brands in 2020, our first area of focus was to establish the newsletter as the go-to outlet for all news in the Influencer Marketing space. Since then, weve worked hard to learn what our readers are looking for and to establish a trustworthy relationship with our subscribers. Our team has expanded our newsletter strategy to include content that is relevant to anyone in the influencer space, from CMOs at national brands, to creators looking to jump start their careers, said David Adler, Managing Director at New Monaco Media. The rapid growth of our newsletter subscribers is a testament to the work our team has done and has skyrocketed this digital platform into the top in the industry.

New Monaco Medias Influence Weekly newsletter is a weekly newsletter that accompanies its Net Influencer web property, the world foremost website that covers the influencer marketing industry. The company plans on expanding its editorial coverage of the space to include interviews with both creator economy business founders as well as creators providing a one shop stop on all things creator economy.

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Influence Weekly Reaches Milestone Twenty Thousand Influencer Marketing Professionals to its Weekly Newsletter - PR Web

Jobs for Master’s in Communication Graduates | SNHU – Southern New Hampshire University

If you're looking to advance or shift your career and already have your bachelor's degree, moving forward with a master's may be your next step. A master's in communication offers you a more focused education, advancing you toward your personal and professional goals.

Communication is utilized in every field, and a communication degree can prepare you for employment across broad industries, such as marketing, journalism, media relations and more. Your master's in communication can provide you with a specialized education to prepare you for your current job or your desired career.

Master's in communication graduate Rachel Bishop '20G, who works as a content marketing manager for a software company, knows the importance of having your degree.

"Having a master's degree not only shows that you've mastered the fundamentals in the field, but also that you had the motivation, the discipline and the courage to set a hefty goal and work hard until you achieved it," she said.

A masters degree can help you to stand out among your peers in your career field and could be the catalyst that gets you ahead.

The knowledge and skills youll learn during your communication degree can provide you with the tools needed to work across various industries. You can learn skills such as thinking both critically and creatively, and how to be a better communicator through your written, oral and visual communication.

Bryan Womack '15G, WJZ 13 CBS News video editor and communication graduate, said through his experience that communication skills are key in a work environment no matter how big or small your role may be. Being able to properly communicate, especially in groups, is important.

The demand for employment in the media and communication field is rapidly changing and is projected to grow 14% from 2020 to 2030, which is faster than average for other fields, according to the U.S. Bureau of Labor Statistics (BLS). The median annual salary for workers in this field was $62,240 in 2021, which is higher than the median yearly salary of $45,760 for all other fields of employment.

"I've seen a lot of openings for typical communication roles, such as communication specialists, outreach managers, and so on," said Bishop. "Many companies will happily accept applications from people who have earned a communication degreewhich, again, is a testament to how versatile the degree is."

Some popular careers for people with a communications degree include:

Within whatever industry you choose to work for, you'll need to convey the proper communication skills through your research, writing, critical thinking and analytical skills, whether interacting with your coworkers or the public. A bachelor's degree in communicationcan provide you with those tools and a solid foundation to begin your career.

After you have completed your bachelor's in communication, the next step in your education would be to move forward with a Master of Arts (MA) in Communication, which will allow you to build on the knowledge and skills you already learned during your bachelor's education.

"Through a master's in communication (program), you'll have the opportunity to practice real-world experiences as an individual while building a strong foundation rooted in ethics, best practices and current research," said Harley Hedlund Tennant '21G, a communication graduate who now works as a communication manager. "By enhancing the experience, knowledge and credibility of individuals, the program helps professionals best position themselves for success."

During your MA degree, you'll often have the opportunity to choose a concentration. "Find a few complementary areas of communications you enjoy and have a passion for and build your skills in these areas," said Learning and Performance Improvement Consultant Tim Reed '16G.

MA in Communications concentrations can include:

Having the option to choose a more specialized degree that best suits you and your career goals can make you more marketable to future employers.

Womack said being one of the only people at his workplace having a master's has greatly benefited him. Only 13.1% of U.S. adults have a master's degree, according to the U.S. Census Bureau, so having that degree can give you a competitive edge in your career.

According to Sue Ryan '16G, an inspirational coach, speaker and educator, "Effective communications provide impact, efficiency and clarity. Ineffective communications distort, confuse and can cause negative impacts."

While a master's degree can help you stand out to employers and provide you with a more specialized education than a bachelor's degree, is a master's in communications worth it?

In a word, yes.

Reed said the skills he learned from his MA in Communication degree have been both marketable and transferable throughout his career.

A master's in communication can provide you flexibility when choosing, advancing in or changing your career in the communication field.

"With the rate communication and marketing are projected to grow, there are countless opportunities to continue to be challenged by and engaged with the communication field," said Tennant. "If your personal and professional goalsalign with the master's in communication course outcomes, I'll always recommend exploring it."

Not only can obtaining your degree help you get into the field but having advanced communication skills can help you in many other aspects of life. For example, Ryan said getting her online degree enabled her to become a confident and effective communicator. It also gave her the tools to structure better the way she messages and speaks with people using different mediums and platforms depending upon her targeted audience.

Communication is ever-evolving and achieving your master's degree can give you the necessary skills and edge to excel in your desired career. No matter your goals, whether advancing your career or changing into a new field entirely, the benefits of a communication education can help you get there.

"Having a master's degree not only shows that you've mastered the fundamentals in the field, but also that you had the motivation, the discipline, and the courage to set a hefty goal and work hard until you achieved it," said Bishop. "That level of grit is a trait that employers tend to look for."

Your master's in communication allows you to learn about your communication styles and provide you with the tools needed to develop new communication habits in your personal and professional life.

"Communication applies to almost every industry, role, and issue faced in today's world, and that is exciting," said Tennant. "The demand for credible and reliable communication professionals can only grow and become of greater value."

Discover more about SNHUs master's degree in communication: Find out what courses you'll take, skills youll learn and how to request information about the program.

Alexa Gustavsen '21 is a writer at Southern New Hampshire University. Connect with her on LinkedIn.

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Jobs for Master's in Communication Graduates | SNHU - Southern New Hampshire University

Twitter Adds New Option to Pin Tweets Within Communities – Social Media Today

Twitter has added a new way to spark more engagement within Communities, with the ability for Community admins to now pin tweets at the top of a Community tab.

As you can see in this example, Twitter Community mods will now have a new Pin to Community Timeline option on any Community tweet, which will then keep that tweet at the top of the Community feed, essentially serving as a conversation prompt or notice.

As explained by Twitter:

Some Tweets deserve the spotlight, which is why mods and admins can now pin their Community Tweets on web. This feature was highly requested and were excited to see how you use it. Coming soon the ability for mods and admins to pin their Community Tweets on iOS and Android!

The option could help to spark more focused engagement within your Twitter communities though whether Twitters more enclosed Communities option actually fits on the service at all is another question.

This far, Communities dont seem to be taking off, with most communities seeing limited engagement. Part of the reason for that is likely the variance in approach Twitter has always been about the public square, enabling everyone to have their say on the latest topics and tweets. Communities goes the opposite direction, in limiting that discussion, which, as weve seen on Facebook, can have some benefits. But does it work on Twitter, where most users are looking to share their thoughts with all of their followers?

To be clear, there definitely is room for such, with some users already creating alternate Twitter handles for different topics - so if youre into, say, UFC and you work in digital marketing, you can then have a separate feed and audience for your topical tweets in each, so you dont end up spamming each community with stuff that they dont care about.

Communities provides a means to address this though Twitter does have other, more practical solutions that seem to better align with Twitters ultimate use case, as opposed to seeking to change user behaviors, and limit their conversation reach.

This option, called Facets, which Twitter shared a preview of last July, would enable users to tweet about different topics from the one profile, with their followers then able to select which elements and tweets that they care about, or dont.

The added complexity here is that you would need to categorize each tweet as you post it, and that extra friction in the process may be why Twitter has chosen not to push ahead with the project as yet. But the concept does seem more aligned with Twitters actual use case than Communities, which sections off parts of tweet discussion from general view.

Do Twitter users really want to limit their tweet reach for the sake of more intimate discussions, especially when theyve already built a following, in most cases, based on their key topic areas?

Only Twitter itself knows for sure and for what its worth, Twitters Communities team has told me that they are happy with the progress that theyre making with the option. But it hasnt shared any official usage stats as yet, or numbers on Community membership and engagement.

As such, right now, it comes down to your perspective, and the value that youre driving from your Twitter Communities. Pinned tweets could help to spark a little more interaction in this respect, and for those that are enjoying the option, it could be a valuable addition while for branded communities, it could also be another way to boost awareness of new products and initiatives within these more exclusive chats.

Well have to wait and see whether Communities survives the Elon Musk transition, and whether it remains a valuable element of the broader tweet experience.

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Twitter Adds New Option to Pin Tweets Within Communities - Social Media Today