Archive for the ‘Social Marketing’ Category

TikTok Shares Tips on How to Boost Brand Exposure by Connecting … – Social Media Today

TikTok has shared some new advice on how brands can maximize their messaging by linking into both related and unrelated communities, helping to maximize brand recognition among users in new ways.

The idea is that by aligning your marketing messaging with each community, you can establish relevant connections with members but you shouldnt only restrict your brand to the groupings most directly aligned with your business.

eBay, for example, has connected with sneakerheads via TikTok, by creating specifically targeted content intended for this community.

As you can see in this example, eBay conducted a #SneakerShowdown campaign during March Madness, which leveraged voting stickers to help expand its reach among the sneakerhead community.

Of course, collectors are fairly closely aligned with eBay to begin with, so this isnt a huge departure from its most obvious brand community. But the idea is that businesses can expand their reach by linking into a broader range of groups in the app, and creating content that specifically appeals to each.

So how do you do it?

TikTok says that brands first need to identify subcultures in the app and familiarize themselves with those that may be relevant.

As per TikTok:

Embrace communities and their subculturesthats where true inspiration lives. 76% of users say they like it when brands are a part of special interest groups on TikTok.

TikTok says that brands can use its Keyword Insights Tool to identify relevant crossover communities, by digging into the top keywords in your industry, and exploring where else they might apply.

By scanning through the examples, youll be able to find expanded topics of interest, which could help in guiding you towards relevant communities that you hadnt previously considered, providing more direction for your outreach.

TikTok says that brands should consider the Stay and Play framework for these unconnected communities.

Brands would Stay in the most obvious communities for their brand, but Play in the less obvious ones, experimenting with new ways to reach and connect with these groups.

TikTok provides this example of the framework for a luxury retail brand.

By leveraging different aspects and presentation styles, this approach can help to showcase your brand and offerings to a wider audience in the app.

Once youve identified these secondary communities, you can then research what resonates within each, and build content that aligns with their interests.

TikTok also advises that brands should employ these tips when creating in the app for all communities.

From there, you can create content for these extended interest groups.

Experiment with new content formats that TikTok users embrace and are familiar with, like Photo Modeor street interviews. Some communities favor certain content formats:K-popstans are familiar with the fan edit, while #beautytokloves "get ready with me" (#grwm) vlogs and storytimes. You can also explore templates in CapCut.

These are some handy notes, which could help to expand your TikTok marketing horizons, by linking into relevant, and tangentially-related communities.

The key is understanding what resonates in each, and considering that from your brand perspective. It could be a good way to boost your band messaging you can read TikToks full overview on linking into alternate communities here.

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TikTok Shares Tips on How to Boost Brand Exposure by Connecting ... - Social Media Today

MONAT Global Expands European Operations in France – InvestorsObserver

Toronto, Ontario--(Newsfile Corp. - April 13, 2023) - MONAT GLOBAL (MONAT), a multinational distributor, social and direct seller of award-winning beauty products, has announced its European expansion into France. Global growth across Europe began in 2018 with the addition of Spain, Lithuania, Poland, Ireland, and the UK.

Healthy-aging innovator now available in ten markets

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Ray Urdaneta, MONAT CEO, shared, "With our award-winning products and as the number one premium haircare direct selling brand*, we've had a steady stream of requests to expand into France for several years."

"We're looking forward to providing a warm welcome to many new Market Partners in France starting immediately. We know they are eager to share our naturally based beauty products, be rewarded and embrace our mission. Our successful expansion within Europe has shown that social selling has quickly become a preferred way to not only buy but for people to create their own financial future," said Tamila Kerimova, senior vice president and general manager for MONAT Europe.

MONAT is an American success story with an increasingly global reach. Founded in 2014, the company has invested years in researching unique plant-based ingredients and in independent clinical studies. MONAT is also a four-time winner of the Best Places to Work in Direct Selling Award by Direct Selling News and recently recognized for its global sustainability efforts by the Best in Biz Awards.

"We are meeting the demands of the French consumers with the expansion of our unique business model and culture of family, service and gratitude to new European markets by opening operations in France," said Stuart MacMillan, president of MONAT. "Our holistic and innovative approaches to the development of premium beauty products, as well as attention to detail and luxury is a natural fit for the French market."

MONAT will initially launch into France in May 2023 through a serious of regional roadshows and events to introduce the business model and opportunities for founding market partners. The launch will progress throughout June, ready for the e-commerce introduction of its award-winning beauty products in the summer.

In addition to France, MONAT operates in the United States, Canada, the UK, Ireland, Poland, Spain, Lithuania, Australia and New Zealand.

Follow MONAT on Instagram, Twitter, Facebook, Pinterest and YouTube. Additional information about the company can be found at its website, http://www.monatglobal.com.

*SOURCE: Euromonitor International Limited; Beauty & Personal Care 2022ed; Premium Hair Care category; MONAT Global company shares in retail value (RSP) terms, 2021 data.

About MONAT Global

MONAT Global is a multinational distributor, social and direct seller of award-winning beauty products founded to help people everywhere enjoy beautiful, healthy, fulfilling lives through exceptional, naturally based products; a fun and rewarding business opportunity; and a culture of family, service, and gratitude. Founded in 2014 and headquartered in Doral, Florida, MONAT provides ground-breaking opportunities through a novel Social Marketing approach to Direct Sales. MONAT's product development is led by Chief Science Officer Alan J. Meyers and supported by a Scientific Advisory Board comprised of eminent professionals in medicine, cosmetics, haircare, science and health. MONAT offers a unique and exciting business model and one of the most generous compensation plans in the U.S., France, Canada, the UK, Ireland, Lithuania, Spain, Poland, Australia and New Zealand.

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#MONATGlobalFacebook: /MONATCanadaOfficial | Instagram: @monatcanadaofficial | YouTube: /MONATOfficialTwitter: @MONATOfficial | Pinterest: /MONATOfficial

Media Contact:

Daniel PillaiLangton PR Communications+1 (416) 333-2356daniel@langtonpr.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/162143

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MONAT Global Expands European Operations in France - InvestorsObserver

Tufted titmouse named Windsor’s official bird – Windsor Star

A social songbird with an echoing voice has been named the official bird of Windsor.

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By popular demand, the tufted titmouse will adorn the Windsor Essex Pelee Island birding guide cover and serve as the citys feathered representative.

The tufted titmouse is a unique songbird with strong ties to oak woodland and oak savanna, said James Chacko, the citys executive director of parks and facilities. As such, Windsor is one of the very few places in Canada that this very social and vocal bird can call home. In fact, in Canada, this bird is only found in southern Ontario.

As part of the Best of Windsor-Essex Awards, the city partnered with Tourism Windsor Essex Pelee Island to choose Windsors official city bird. Almost 8,000 people voted for the tufted titmouse.

During the nomination period, residents voted on various birds for consideration. The top five moved on to the final voting round. They included the tufted titmouse, peregrine falcon, common nighthawk, northern cardinal, and black-capped chickadee.

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James Chacko, executive director of parks and facilities with the City of Windsor, shows off the official city bird for Windsor, the tufted titmouse, at the Ojibway Prairie Complex on Wednesday. Photo by TAYLOR CAMPBELL /WINDSOR STAR

The online voting period ran from Feb. 6 to 26.

Our city is an exceptional place for birds, said Suzanne Friemann, executive director of the Pelee Island Bird Observatory.

More birds pass over Windsor than almost anywhere in North America. We are a true hotspot for migration.

Last year, Windsor earned Nature Canadas Bird Friendly City designation. Windsor was the 16th city in Canada to be certified.

At the time, Nature Canada said Windsor had implemented several bird-friendly policies and actions to help birds thrive, including a collaborative approach to mitigate bird mortality from cats; developing and implementing strategies to protect natural features, biodiversity, and habitats; and presenting community-led educational campaigns to raise awareness about threats to birds and bird biodiversity protection.

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Though seen as a niche market, our region is a renowned birding hub for migration, said Jason Toner, director of marketing and communications for Tourism Windsor Essex Pelee Island. Things like the official bird of Windsor, or being named as the warbler capital of Canada, are what makes us stand out from the flock.

The tufted titmouse makes its nest natural holes and cavities left by woodpeckers. In Windsor, they can be found in places like Optimist Memorial Park and the Ojibway Prairie Complex, where they have been known to eat seeds from the hands of visitors.

Windsor has more than 200 parks, more than 170 kilometres of multi-use trails, and 2,500 acres of greenspace.

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Tufted titmouse named Windsor's official bird - Windsor Star

How to Find and Hire Writers for Your SEO Team – StartupGuys.net

In the digital marketing world, content is king. A successful SEO strategy relies heavily on high-quality, engaging, and informative content. Thats why its essential to have a skilled team of writers who understand SEO and can deliver impactful content that appeals to both your audience and search engines.

In this comprehensive guide, lets walk through the process of finding, evaluating, and hiring the perfect writers for your SEO strategy. Lets embark on this journey to assemble a powerhouse SEO writing team!

Before you begin your search for top-notch SEO writers, its crucial to understand what an SEO writer does and the skills they need to be successful.

An SEO writer is a content creator who specializes in optimizing written content for search engines. They strategically incorporate keywords and phrases, craft meta tags and descriptions, and follow other SEO best practices to ensure that the content ranks well on search engine results pages (SERPs) and drives organic traffic to your website.

To be an effective SEO writer, one must possess excellent writing skills, including grammar, syntax, tone, and voice. In addition to that, a good SEO writer should have a solid understanding of SEO principles, keyword research, and search engine algorithms. Familiarity with content management systems (CMS), HTML, and CSS is also advantageous.

Now that you know what an SEO writer does and the skills they should possess, its time to find and hire the best writers for your SEO team.

When evaluating SEO writers, consider the following:

Once youve identified potential candidates, follow these tips to ensure you hire the best SEO writer for your team:

Hiring the right SEO writer for your team is critical to the success of your content marketing strategy. To find and hire the best writers, remember to:

Follow these guidelines and youll be well on your way to assembling a team of skilled SEO writers that can deliver engaging, high-quality content that drives organic traffic and boosts your search engine rankings. Happy hiring!

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How to Find and Hire Writers for Your SEO Team - StartupGuys.net

The Rise of the $ 60 Mn Fitness Service Industry of Oman: Explore the ups and downs of the fitness services in – openPR

Oman Fitness Services Market, which surged ahead with over 22.4% year-on-year growth in 2020, is poised to be a staggering $125.0 Mn industry by 2025, as per findings released by Ken Research.

The fitness market in Oman contributes 0.2% of the GDP, thanks to new foreign players and regional expansion of fitness clubs, gyms, and centers. The expansion is spread across various systems, such as the presence of gyms in universities, schools, and hotels, as well as across the country's major cities. The market is currently in the growth stage, with a strong possibility of further development at a faster pace, with positive industry trends expected. Future expansion will be driven by an increase in the average number of involved and active members.

Click to Read Full Article: Oman Fitness Services Market: https://www.kenresearch.com/healthcare/general-healthcare/oman-fitness-services-market/479036-91.html

1.Gyms and fitness centers were forced to close abruptly as an "immediate suspect" for COVID-19 infection.

The closure of gymnasiums and fitness centers across Oman have impacted the very sustenance of such facilities. Facing months with no income from memberships, gyms turned to offering classes online for free, or for a fraction of their regular cost. Moe than 20.0% of the industry employees were laid off due to COVID with Personal Trainers switching to freelancing in digital content such as Instagram and Facebook to stay afloat. Amid the pandemic, fitness centers were opened in accordance with national and local regulations and adopted a series of prevention practices to curb the spread of virus and promote healthy environment for physical activity

2.Rising health awareness and increased female participation in fitness centers are driving demand for fitness centers in Oman.

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NCD's such as CVD, Cancer & Chronic respiratory problems lead to 72.0% of all mortality in Oman, and 18% of these mortalities prematurely occur in the age group of 30-69 years old, thus driving the demand or fitness centers in the country. Moreover, it has been observed that various existing players have started diversifying their portfolio by providing new value-added services including Spa, Jacuzzi, juice bars, salons and others for greater customer satisfaction. Furthermore, more female participation is expected owing to rising diseases and health concerns amongst women. Similarly, due to increase in demand the number of fitness centers in the organized sector is also expected to almost double by 2022.

3. Brick and mortar fitness centers are facing competition from online weight loss programmes.

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Fitness Centers and Personal Trainers along with Fitness Bloggers are using social media platforms such as Facebook and Instagram to conduct live workshops for the ease and convenience of home workouts thereby leading to higher participation rate. Because of the growing popularity of social marketing and platforms that have begun offering online fitness tutorials, brick and mortar fitness centers are facing competition from online weight loss programmes.

4.Oman's Government has launched various programs, in attempts to encourage increased physical activity among population through personalized schemes.

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Oman Physical activity day celebration includes several awareness and sport events such as walking, activities on the importance of physical activity in daily life, sports activities, traditional and entertainment sports, number of shows such as fitness exercises, Capoeira and skiing, as well as a health corner. Additionally, Al Mouj Muscat Marathon encourages more people to get into an active lifestyle while directly aligned with Vision 2040, which aims to set up a culture of sustainable healthy society where health is everyone's responsibility. Furthermore, OMAN HEALTH event was held on 4 Oct, 2021. It was an international exhibition of health products and equipment, sports & fitness, and medical services

Oman has a strong and extensive infrastructure, but the majority of the population is at high risk of chronic diseases. With a shift in public opinion and a strong push from the government, the fitness market in Oman is expected to grow by double digits due to a surge in interest in all types of wellness-related behaviors and lifestyles, as well as increased consumer spending. Offline fitness centers are expected to contribute the majority of revenue in the Oman Health and Fitness market, with the online fitness market expected to grow by double digits in the forecasted year.

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Ken Research is a Market Research and Consulting Firm, based out of India, Indonesia and UAE. Since 2011, we have been assisting clients globally with our Syndicate and Bespoke Market Research and Advisory Services.

This release was published on openPR.

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The Rise of the $ 60 Mn Fitness Service Industry of Oman: Explore the ups and downs of the fitness services in - openPR