Mediaboss Marketing

There has been a significant shift in how audiences expect to connect with brands online, pivoting away from the traditional model of social media and into the world of digital entertainment.

Dash Hudson's Co-founder and CEO, Thomas Rankin, describes digital entertainment as "the product of the collision of technology and culture". In this new dimension, reach is no longer capped by the size of one's network and is propelled by the strength of the content that's shared. This paradigm grants marketers permission to get back to what they do best: being creative and Dash Hudson is the only solution in market to bridge creativity and data.

"TikTok is entertainment. It has fundamentally transformed how digital marketers engage consumers and is top-of-mind for the CEOs and CMOs we work with. Dash Hudson's sophisticated insights give brands the confidence to continue to increase their investment in short-form video," says Thomas Rankin, Co-founder and CEO, Dash Hudson. "TikTok is an opportunity for brands to get back to their best, be playful and build new communities. We are thrilled to be working alongside the team at TikTok to help top brands and retailers create videos that entertain and bring joy to consumers around the world."

Designed specifically to unlock the magic of the entertainment platform, Dash Hudson has leveraged TikTok's API to launch Insights, Video Publishing and Community Managementfeaturesthat deliver the solutions marketers need to drive performance. Beyond the API, Dash Hudson is also announcing the launch of three revolutionary and proprietary tools for brands to further deepen engagement and discoverability: Entertainment Score, Trending Video Notifications and Trending Sounds.

Entertainment Score

Dash Hudson's exclusive Entertainment Score allows brands to measure how well their TikTok video is entertaining their audience, enabling them to double down on what's working so they can drive the most value for their business.

Trending Video Notifications

Exclusive to Dash Hudson, Trending Video Notifications will enable brands to develop a deep understanding of which TikToks are gaining momentum so they can quickly take action on high-performing content across owned and paid.

Trending Sounds

A game-changing feature that curates the most popular and up-and-coming sound trends on TikTok, Dash Hudson's Trending Sounds empowers brands to get ahead of their competition by sourcing the most relevant and opportunity-packed moments to flex their creativity. In this feature, brands are also provided instant context on how a particular sound is being used by other creators, equipping them with the intelligence required to act quickly.

With the industry's notable shift to video-first feeds and society's increasing preference for short-form, mobile-first video, brands have a rare opportunity to re-think their marketing efforts. Today's announcement of Dash Hudson's partnership with TikTok has enabled the social marketing software leader to build innovation to support the world's largest brands in their transition to entertainment-first content creation.

To learn more about how the globally-leading social marketing software is ushering the world's most important brands into the era of digital entertainment, please click here.

About Dash Hudson

Dash Hudson was founded in 2015 with the mission to empower brands to deepen engagement through photos and videos. Today, the global leader in social marketing software helps companies like Cond Nast, Apple and Unilever unlock their creative superpowers and elevate their strategies at the speed of social. Dash Hudson takes it to the next level by predicting the performance of photos and videos, analyzing trends and accelerating brand growth across social media, entertainment and e-commerce marketing channels.

To learn more about Dash Hudson, please click here.

About the Marketing Partners Program

The TikTok Marketing Partners Program is a community of carefully selected and innovative 3rd party technology and service companies that enable marketers to get started, grow their strategy, and find repeatable success. TikTok badges Partners who have a diverse range of industry expertise and a proven track record of success on TikTok in Creative, Measurement, Campaign Management, Effects, Sound and Commerce categories.

To learn more about the TikTok Marketing Partners Program, click here.

SOURCE Dash Hudson

Read more:
Dash Hudson Joins the TikTok Marketing Partners Program - PR Newswire

SAN DIEGO, Calif. (PRWEB) June 01, 2022

Influence Weekly has reached the milestone of 20,000 subscribers to its weekly newsletter. Known for its editorial coverage of the influencer marketing space, creator economy and social media platform, New Monaco Media has grown the Influencer Weekly Newsletter 300 percent since its acquisition of the newsletter in September 2020.

After InfluenceWeekly joined New Monaco Medias digital portfolio of brands in 2020, our first area of focus was to establish the newsletter as the go-to outlet for all news in the Influencer Marketing space. Since then, weve worked hard to learn what our readers are looking for and to establish a trustworthy relationship with our subscribers. Our team has expanded our newsletter strategy to include content that is relevant to anyone in the influencer space, from CMOs at national brands, to creators looking to jump start their careers, said David Adler, Managing Director at New Monaco Media. The rapid growth of our newsletter subscribers is a testament to the work our team has done and has skyrocketed this digital platform into the top in the industry.

New Monaco Medias Influence Weekly newsletter is a weekly newsletter that accompanies its Net Influencer web property, the world foremost website that covers the influencer marketing industry. The company plans on expanding its editorial coverage of the space to include interviews with both creator economy business founders as well as creators providing a one shop stop on all things creator economy.

Share article on social media or email:

Here is the original post:
Influence Weekly Reaches Milestone Twenty Thousand Influencer Marketing Professionals to its Weekly Newsletter - PR Web

If you're looking to advance or shift your career and already have your bachelor's degree, moving forward with a master's may be your next step. A master's in communication offers you a more focused education, advancing you toward your personal and professional goals.

Communication is utilized in every field, and a communication degree can prepare you for employment across broad industries, such as marketing, journalism, media relations and more. Your master's in communication can provide you with a specialized education to prepare you for your current job or your desired career.

Master's in communication graduate Rachel Bishop '20G, who works as a content marketing manager for a software company, knows the importance of having your degree.

"Having a master's degree not only shows that you've mastered the fundamentals in the field, but also that you had the motivation, the discipline and the courage to set a hefty goal and work hard until you achieved it," she said.

A masters degree can help you to stand out among your peers in your career field and could be the catalyst that gets you ahead.

The knowledge and skills youll learn during your communication degree can provide you with the tools needed to work across various industries. You can learn skills such as thinking both critically and creatively, and how to be a better communicator through your written, oral and visual communication.

Bryan Womack '15G, WJZ 13 CBS News video editor and communication graduate, said through his experience that communication skills are key in a work environment no matter how big or small your role may be. Being able to properly communicate, especially in groups, is important.

The demand for employment in the media and communication field is rapidly changing and is projected to grow 14% from 2020 to 2030, which is faster than average for other fields, according to the U.S. Bureau of Labor Statistics (BLS). The median annual salary for workers in this field was $62,240 in 2021, which is higher than the median yearly salary of $45,760 for all other fields of employment.

"I've seen a lot of openings for typical communication roles, such as communication specialists, outreach managers, and so on," said Bishop. "Many companies will happily accept applications from people who have earned a communication degreewhich, again, is a testament to how versatile the degree is."

Some popular careers for people with a communications degree include:

Within whatever industry you choose to work for, you'll need to convey the proper communication skills through your research, writing, critical thinking and analytical skills, whether interacting with your coworkers or the public. A bachelor's degree in communicationcan provide you with those tools and a solid foundation to begin your career.

After you have completed your bachelor's in communication, the next step in your education would be to move forward with a Master of Arts (MA) in Communication, which will allow you to build on the knowledge and skills you already learned during your bachelor's education.

"Through a master's in communication (program), you'll have the opportunity to practice real-world experiences as an individual while building a strong foundation rooted in ethics, best practices and current research," said Harley Hedlund Tennant '21G, a communication graduate who now works as a communication manager. "By enhancing the experience, knowledge and credibility of individuals, the program helps professionals best position themselves for success."

During your MA degree, you'll often have the opportunity to choose a concentration. "Find a few complementary areas of communications you enjoy and have a passion for and build your skills in these areas," said Learning and Performance Improvement Consultant Tim Reed '16G.

MA in Communications concentrations can include:

Having the option to choose a more specialized degree that best suits you and your career goals can make you more marketable to future employers.

Womack said being one of the only people at his workplace having a master's has greatly benefited him. Only 13.1% of U.S. adults have a master's degree, according to the U.S. Census Bureau, so having that degree can give you a competitive edge in your career.

According to Sue Ryan '16G, an inspirational coach, speaker and educator, "Effective communications provide impact, efficiency and clarity. Ineffective communications distort, confuse and can cause negative impacts."

While a master's degree can help you stand out to employers and provide you with a more specialized education than a bachelor's degree, is a master's in communications worth it?

In a word, yes.

Reed said the skills he learned from his MA in Communication degree have been both marketable and transferable throughout his career.

A master's in communication can provide you flexibility when choosing, advancing in or changing your career in the communication field.

"With the rate communication and marketing are projected to grow, there are countless opportunities to continue to be challenged by and engaged with the communication field," said Tennant. "If your personal and professional goalsalign with the master's in communication course outcomes, I'll always recommend exploring it."

Not only can obtaining your degree help you get into the field but having advanced communication skills can help you in many other aspects of life. For example, Ryan said getting her online degree enabled her to become a confident and effective communicator. It also gave her the tools to structure better the way she messages and speaks with people using different mediums and platforms depending upon her targeted audience.

Communication is ever-evolving and achieving your master's degree can give you the necessary skills and edge to excel in your desired career. No matter your goals, whether advancing your career or changing into a new field entirely, the benefits of a communication education can help you get there.

"Having a master's degree not only shows that you've mastered the fundamentals in the field, but also that you had the motivation, the discipline, and the courage to set a hefty goal and work hard until you achieved it," said Bishop. "That level of grit is a trait that employers tend to look for."

Your master's in communication allows you to learn about your communication styles and provide you with the tools needed to develop new communication habits in your personal and professional life.

"Communication applies to almost every industry, role, and issue faced in today's world, and that is exciting," said Tennant. "The demand for credible and reliable communication professionals can only grow and become of greater value."

Discover more about SNHUs master's degree in communication: Find out what courses you'll take, skills youll learn and how to request information about the program.

Alexa Gustavsen '21 is a writer at Southern New Hampshire University. Connect with her on LinkedIn.

Link:
Jobs for Master's in Communication Graduates | SNHU - Southern New Hampshire University

Twitter has added a new way to spark more engagement within Communities, with the ability for Community admins to now pin tweets at the top of a Community tab.

As you can see in this example, Twitter Community mods will now have a new Pin to Community Timeline option on any Community tweet, which will then keep that tweet at the top of the Community feed, essentially serving as a conversation prompt or notice.

As explained by Twitter:

Some Tweets deserve the spotlight, which is why mods and admins can now pin their Community Tweets on web. This feature was highly requested and were excited to see how you use it. Coming soon the ability for mods and admins to pin their Community Tweets on iOS and Android!

The option could help to spark more focused engagement within your Twitter communities though whether Twitters more enclosed Communities option actually fits on the service at all is another question.

This far, Communities dont seem to be taking off, with most communities seeing limited engagement. Part of the reason for that is likely the variance in approach Twitter has always been about the public square, enabling everyone to have their say on the latest topics and tweets. Communities goes the opposite direction, in limiting that discussion, which, as weve seen on Facebook, can have some benefits. But does it work on Twitter, where most users are looking to share their thoughts with all of their followers?

To be clear, there definitely is room for such, with some users already creating alternate Twitter handles for different topics - so if youre into, say, UFC and you work in digital marketing, you can then have a separate feed and audience for your topical tweets in each, so you dont end up spamming each community with stuff that they dont care about.

Communities provides a means to address this though Twitter does have other, more practical solutions that seem to better align with Twitters ultimate use case, as opposed to seeking to change user behaviors, and limit their conversation reach.

This option, called Facets, which Twitter shared a preview of last July, would enable users to tweet about different topics from the one profile, with their followers then able to select which elements and tweets that they care about, or dont.

The added complexity here is that you would need to categorize each tweet as you post it, and that extra friction in the process may be why Twitter has chosen not to push ahead with the project as yet. But the concept does seem more aligned with Twitters actual use case than Communities, which sections off parts of tweet discussion from general view.

Do Twitter users really want to limit their tweet reach for the sake of more intimate discussions, especially when theyve already built a following, in most cases, based on their key topic areas?

Only Twitter itself knows for sure and for what its worth, Twitters Communities team has told me that they are happy with the progress that theyre making with the option. But it hasnt shared any official usage stats as yet, or numbers on Community membership and engagement.

As such, right now, it comes down to your perspective, and the value that youre driving from your Twitter Communities. Pinned tweets could help to spark a little more interaction in this respect, and for those that are enjoying the option, it could be a valuable addition while for branded communities, it could also be another way to boost awareness of new products and initiatives within these more exclusive chats.

Well have to wait and see whether Communities survives the Elon Musk transition, and whether it remains a valuable element of the broader tweet experience.

Read more here:
Twitter Adds New Option to Pin Tweets Within Communities - Social Media Today

Jay Thompson is a former brokerage owner who spent over six years working for Zillow Group. Hes also the co-founder of AgentLoop. He selectively retired in August 2018, but cant seem to leave the real estate industry behind. His Inman column is published every Wednesday.

REX, the discount brokerage that shuns the MLS while filing lawsuits left and right, has allegedly closed down brokerage operations.

Maybe. Or maybe not? The company is uncharacteristically quiet, though in some ways, it makes sense not to fire out a press release about your imminent demise. So much for transparency.

While the executives may be tucked away silently in a room with a view, the agents and support staff are actively looking for jobs according to several sources.

REX has often made headlines, though not so much for things brokerages tend to covet sales volume, transaction sides, and agent count.

Instead, REX has gained attention for suing the National Association of Realtors, Zillow, and the state of Oregon. They may be involved in other lawsuits as well. To be honest, its hard to keep up with what seems to be the most active legal department in the real estate space. The number of lawsuits, countersuits, and appeals REX legal is wrapped up in is mind-boggling.

Toss in some click-bait fame for calling out the real estate cartel and blaming Zillow for hiding listings, and youve got a brokerage that many agents love to hate. I mean, there were actually agents defending Zillow over some of REXs claims!

REXs business model seems to comprise not putting listings into the MLS, and avoiding paying buyer agent co-broke fees, while riding the disruption train in the name of changing the way people buy and sell homes.

Other than former agents and staff looking for work, the only hard evidence REX has shuttered brokerage operations is the fact their corporate brokers license in Texas is in an inactive state. (Licenses in Arizona, Colorado and Nevada are still showing as active in those states real estate licensing databases.)

You cant broker real estate without an active license. The fact that REX is carrying zero listings also provides strong evidence its brokerage arm has ceased operation. Other than this empty listings page, there is absolutely no reference on their website that theyve ceased helping consumers buy and sell real estate.

This pegs the irony meter given REXs proclamations that theyre all-in for the consumer. When do you plan on letting those consumers know you cant help them?

In an interesting twist, just a few weeks ago, Insured technology financing pioneer PIUS announced the securing of $10 million in funding for REX, with an accordion feature that provides REX an option for an additional $35 million. After the news that REXs brokerage operations might be spinning into oblivion surfaced, Inman reported that Joe Agiato, PIUSs CEO, told Inman, PIUS performs an in-depth assessment of a companys technology and IP portfolio, and based on this, PIUS insures the value of the loan to provide greater amounts of capital at lower rates.Agiato said REX is still operating, albeit on a smaller scale. PIUS remains confident in REXs technology, which is the basis of our financial relationship.

Reading between the lines here, it sounds like this funding round is based on REXs tech stack, and not its actual brokerage operations. A good thing because all signs are pointing to those brokerage operations no longer being in service.

Assuming REX really has shuttered its brokerage operations (and it would appear it has), the impact of that on the industry is negligible to non-existent. Another brokerage failed. So what? Not to sound callous, but it happens all the time. This isnt a simple industry, and profit margins tend to be razor-thin. Success is never a guarantee.

Although Im not at all a fan of litigating your way to growth and profitability and lets face it, litigation seems to be a top priority with REX I dont like seeing any business fail. People need jobs, and the industry needs competition and new business models.

But in the grand scheme of things, one less brokerage in the mix wont have any significant effect on the industry. The REX agents, many of whom Im sure are stellar performers, can hang their license with another brokerage literally in minutes.The only thing REX has fessed up to during this news cycle is that their antitrust legal pursuit of NAR and Zillow will continue. Theyve hired high-profile attorney David Boies to continue carrying that torch. I have no idea what Boies charges, but I bet hes not cheap, nor is he doing this pro bono.

Only time will tell what, if any, impact these legal gyrations may have.

Should REX be shifting from direct brokerage operations to providing some sort of tech solution for brokerages (or consumers) then maybe that matters? Or maybe not.

It all depends on what that technology provides and what problem it addresses. Given that all anyone seems to know about REX is gleaned from copious legal filings, we cant say what their tech stack may offer.

Im sure someday well be hearing more from and about REX. If history is any indication, that will be limited to some lawsuit, countersuit or appeal. Who really knows, or cares, what else may lie ahead for them.

Less than an hour after I submitted this column to the Inman editors, more news broke about REX. And it wasnt another lawsuit!See Inmans take at REX pivots to single-family rental market as its Hail Mary, and Real Trends breaking story, REX survives as facilitator for corporate landlords. Looks like REX has adjusted its focus to institutional buyers in the single-family rental market.REX co-founder and COO Lynley Sides, and REX General Counsel Michael Toth are laying the fault of their brokerage failure directly on Zillow, taking #BlameZillow to whole new levels.

NAR must be to blame as well given they are co-defendants in REXs lawsuit. I guess when in doubt, point fingers at anyone except whos looking back at you in the mirror. Pivoting to helping institutional/corporate buyers of rental properties certainly wont endear any agents to REX. I suspect those steering the REXs ship through the storm couldnt care less what agents think of this move. Theres still nothing about the collapse of the brokerage business or this new direction mentioned on REXs consumer-facing website. Thinking they must have issued a press release about this business model and customer base shift, I clicked on its sites press page, and got a 404 Page Not Found error.

Ditto for the blog page. You can, however, still buy plenty of REX branded swag. Maybe the employee with the password to edit the website got laid off? Maybe REX thinks presenting a false front to consumers is OK. Maybe theyre just tired. Surely at some point, REX will let the consumer know they cant help them anymore. Only time will tell. Will this pivot to help corporate landlords impact the real estate industry? Hardly. Institutional investors have been around since Day 1. Theyll still be around whether REX is successful with this new model or whether it meets the same fate as its brokerage operations.

Jay Thompson is a real estate veteran and co-founder of AgentLoop living in the Texas Coastal Bend. Follow him on Facebook, Instagram and Twitter. He holds an active Arizona brokers license with eXp Realty. Called the hardest working retiree ever, as the founder of Jay.Life, he writes, speaks and consults on all things real estate.

The rest is here:
Not with a bang but a whimper: Why REX shuttering doesnt really matter - Inman