Mediaboss Marketing

Youre an expert on your focus subject, youve spent years researching and refining your knowledge, and you have valuable insights to share that could help others, while also helping to boost your business branding efforts online.

Putting together a book can be a great way to better establish your expertise and thought leadership, making you a go-to resource in your industry. And with so many self-publishing and promotion options now available, creating your own book is well within reach, and may be worth considering in your broader brand marketing approach.

But writing a book is one thing getting people to actually be aware of it, and to buy a copy, is another challenge altogether.

Thats where this guide from Author Marketing Experts comes in. In the below graphic, the AME team have put together some helpful tips on how to maximize your book promotion via social media with most of these lessons also applicable to marketing any product via social platforms.

There are some helpful hints to get you thinking check out the infographic below.

Read the rest here:
The Top 5 Strategies for Promoting a Book on Social Media [Infographic] - Social Media Today

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Amobeehas partnered with iD Social to give advertisers new opportunities to add new audience targeting insights and ad efficiencies within paid social campaigns.

With the rapid changes across social platforms, including reduced ability to understand audience interest and in-market signals due to Apples new App Transparency Tracking protocol, brands are turning to big data and social experts to navigate the changing landscape.

Amobees partnership with the full-service social marketing agency will allow advertisers to build and activate unified audience pools from second-party and third-party data sources, as well as measure and optimise campaigns across all advertising channels.

Adam Hunt, senior director, business development and partnerships at Amobee, said: As Amobee continues to focus on total TV, were also mindful of strengthening our capabilities across programmatic and the wider advertising ecosystem, including social.

Social media plays a critical role in most brands advertising strategies today and iD Socials core expertise will allow us to extend our social offering and provide clients with true cross-platform buying and measurement capabilities.

Amobee aims to redefine how advertisers plan and activate cross-screen campaigns with continuous innovations and data integrations. With over 150 data partners globally, Amobee offers one of the broadest and most comprehensive selection of audiences available.

Ian Laurie, managing director at iD Social, said: iD Socials rule of thumb is to set up the algorithm to find the right people for advertisers, and that is still the case. However, we love testing to find efficiencies and the more things we have to test with, the better.

Amobees scalable audience extension and exclusion capabilities made them a natural partner for iD Social. A unified audience that helps optimise advertising results within social, is more important now than it has ever been, Laurie added.

Amobee provides clients with solutions that drive results in any format, across any screen, to optimise reach acrossdesired audiences and deliver desired business outcomes that are focused on the customer experience.

The advertising technology leader unifies TV and digital to provide advertisers with advanced data management and media planning capabilities as well as actionable, real-time market research and proprietary audience data.

Amobee also empowers mediacompanies with sophisticated audience-based planning technology that helps them efficiently meet marketers goalswhile managing the business challenges and technical complexities of the converging world.

VOZ shows Total TV reached 19.255m Australians. 55% of the population viewed exclusively on linear TV, 5% viewed exclusively on BVOD and 13% viewed on a combination of both linear TV and BVOD in week 20. Click for more

Original post:
Amobee partners with iD Social to offer insights and ad efficiencies in paid social campaigns - Mediaweek

Twitters carousel ads are an engaging, enticing format, which grab attention in-stream via variable images and text.

Carousel ads have always been one of the better performing Twitter ad options, and last October, Twitter enhanced its Carousel Ad offering by enabling custom headlines and landing pages to be utilized within each frame of your Carousel Ads, providing more ways to build responsive posts for variable audiences within one campaign.

Twitter says that, in testing, this capacity has made carousels an even more engaging option, boosting click-through rates by 20%, while campaigns optimized for site visit conversions saw a 25% increase, compared to single-asset ads.

If youre looking for ways to maximize your Twitter marketing efforts, Carousel Ads are worth considering within your mix. And this week, Twitter has shared some new tips to help marketers maximize their carousel ads and organic posts, including a new worksheet for mapping out your carousel campaigns.

First off, Twitter highlights some of the key usage options for Carousel Ads, noting that Carousels can be great for:

Again, the multi-image format is great for stopping users mid-stream, with the second image showing just off screen, enticing swipe-through reaction. The more visually appealing and engaging you can make your carousels, the more likely that users will flip through your display - which is where multi-destination functionality can also add variety and interest.

To add alternative URLs to your Carousel images, you first need to go through the regular set-up process in Twitter Ads Manager, selecting Carousel as your display option.

You can then add select up to six visual assets to add to your campaign, and youre able to add both image and video assets within a single Carousel Ad.

Within the set-up process, you can then also add custom URLs to each of your media uploads:

If youre applying the same headline and URL, check Apply to all media under the first asset. You can also choose Customize a destination for each of your media assets, adding a unique headline and URL for each.

That enables you to drive traffic to different elements of your website based on each frame, adding another level of variability and info to your carousel display.

Which could be a great way to drive traffic and if youre planning out a Carousel Ads strategy, Twitter has also shared this new worksheet to use in your brainstorming.

Twitter has also provided some final tips for mapping out an effective Carousel Ads approach.

These are some great tips, and given the response data, it is worth considering the potential of Carousel Ads within your Twitter strategy while you can also publish organic tweet carousels via the same process, by publishing the carousel direct from the Twitter Ads composer.

Twitter has also provided case study examples and additional tips for your Carousel process here, while you can also read more about Carousel Ads on this page.

Excerpt from:
Twitter Provides Tips on How to Maximize Carousel Ads and Posts - Social Media Today

With Evolve Marketing Hubs business services and tools, businesses get the marketing insight and growth they need

Looking to grow a business? Dominate and evolve in ones local market with the help of Evolve Marketing Hubs integrated services and evolutionary business tools. Committed to helping local businesses reach their goals, they offer essential digital marketing solutions for building a better and stronger online presence.

By offering a variety of state-of-the-art digital solutions, Evolve Marketing Hub is able to drive meaningful results for small to medium businesses, as well as national brands that want to connect locally. Among their services are:

Website Design to strengthen online visibility with mobile-optimized websites that customers and search engines love; Reputation Management to monitor and manage online reputation; Graphic Design for next-level visuals; Social Marketing and Management to grow social media following, find real-time leads, and share content; Business Listings to claim and correct listings across the web for better SEO results and more visibility; Search Engine Optimization to quickly increase website rank; and Advertising and Marketing to promote the business across search engines, social media, and other websites that are relevant to customers

With the slogan Evolve You and Your Business, Evolve Marketing Hub has everything businesses need to thrive online while staying connected to the communities they serve. Not only does this result in sales growth, but it also makes it easier for customers to find and trust ones business.

For more information about Evolve Marketing Hubs integrated business services and tools, visit their website athttps://evolvemarketinghub.com/.

About Evolve Marketing Hub

Evolve Marketing Hub is a marketing company that provides state-of-the-art web design and digital solutions to businesses across the U.S. and worldwide.

Media ContactCompany Name: Evolve Marketing HubContact Person: Jennifer D BriceEmail: Send EmailCountry: United StatesWebsite: https://evolvemarketinghub.com/

Continued here:
Evolve Marketing Hub: Helping Businesses Grow with Integrated Business Services and Tools - Digital Journal

Marc L. Goldberg| Columnist

Customers come and go to small businesses for a variety of reasons.In order for them to reach out to you for a solution, they have to be aware of you. For them to stay with you, despite the competition,you should never take them for granted.

Customers will leave you because the competition offered a product or service with better benefits or they changed locations or simply stopped needingyour product or service.You can even bet your best customers at some point will leave you.

Steve Strauss advises:You can find new customers by featuring the ones you have now on your website, social media and newsletter. And reward your existing customers when they refer new ones.

Although word of mouth (WOM) is a powerful marketing tool, most small business owners dont have a specific strategy to encourage WOM. Word of mouth marketingis an effective and inexpensive way to promote, attract and win over customers. When others talk positively about your business, it builds name recognition and trust that lead to sales.

Your best sales people are delighted customers. Getting them to offer a testimonial, which is an independent assessment of your solution, impresses even the most skeptical of new buyers.But, this doesnt happen without asking for a testimonial or referral.

When you display letters of recommendation for others to see, they take note, realizing they are not alone in reaching out to you.Google My Business is one of the best places, aside from your website, to post recommendations.

More SCORE tips: BMC is a great organizational tool for start-ups, existing businesses

To keep the referrals and recommendations coming, create a referral system to incentivize customers to promote your brand.Whenever posting to social media, encourage followers to refer you or recommend your offerings.

Customers feel taken for granted when you only connect with them when you want their business.When you communicate with them regularly, you become a knowledge leader and stay top of mind so when they have a need, they come to you.

Connecting is easy create a monthly newsletter, blog page on your website or create an email campaign. By communicating regularly with your customers, you give them a reason to talk about you.

Escape the Cape: Try our four little cities tour

Alisa Meredith advises that no one will talk about you if your products and services are just OK.

Your offerings need to exceed their expectations in order for them to refer or recommend you.But this is just the first step.

You need to encourage and amplify what your clients are saying about you.This occurs when they take your call-to-action to share their recommendations and refer you to others.And you can spread the word by posting them in newsletters, social media posts and on your website.

Go where your customers or potential customers are, whether it be online or offline.Networking is all about creating communities where you can share information and direct one another to new resources and learn.

More: One year later, Michael Packard recalls escape from whale

One way to increase your positioning in the mind of buyers is to share your knowledge so others will share it to their network.Lifelong learning is a value that enhances not only your brand, but those with whom you are connected.

Janet Attard, ZenBusiness, offers these simple ideas to increase WOM communications about you and your business:

Contributed by Marc L. Goldberg, Certified Mentor. SCORE Cape Cod & the Islands.www.capecod.score.org,capecodscore@verizon.netor 508-740-4820.

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Business Tips from SCORE: Word of mouth marketing is key to business growth - Cape Cod Times